How Ariana Grande Made $1 Billion Dollars (No, It's Not From Music)

[@CocoMocoe]

Thank you all so much for watching this video! Hope you enjoyed it -Coco from my personal channel hehe ❤

[@emilykalatzis]

When it comes to perfume, it’s less about smelling like the celebrity and more about aligning to the lifestyle. Imagine you’re a young girl and you want to buy a body mist. Instead of going to Victoria’s Secret or the mall, you’re going to turn to the celebrities you idolize. The space is less crowded than cosmetics. And it’s a product that runs out quicker than an eyeshadow palette. When it comes to visual creative. So much of perfume is marketing. Showing the bottle in different angles and environments. It’s easy to produce tons of content, because often bottles are even digital. There are no models or elaborate sets required. Very smart, move Ariana Grande’s part.

[@amandasoul]

15:47 NICKYS FACE 🥹🥹 i totally felt that look in my soul lmao 💀💀

[@Teresastace1]

Omg 😂😂😂

[@VeeLondon1449]

♥️ The reason there are no longer tear/strip perfume’s in magazines any more is due to 2/3 American women suing Conde Nast stating that the strips caused them nausea and headaches (as the purfume wasn’t sealed/contained, and the ingredients could leak and be messy) The case was settled out of court, and the purfume strips were banned. Stating that purfume’s now have to be in sealed sachets. Now smelling a purfume is the consumers choice.

[@marisan5557]

I was dying at the face Nicky made when Coco said Diddy had a fragrance line, he looked so concerned 😭

[@kathyrose8750]

A blast from the past I’m dying to hear as a topic is Belle Delphine and her marketing techniques! She sold her bath water and then curated different PR boxes for some big KZbinrs - she was so smart at making money and just perfectly marketed her brand

[@jennyumm89]

It was only because she was pretty. The product itself was bogus and clearly a stunt. That’s not really smart, just shady business practices.

[@mqrtina_]

im OBSESSED with your podcast, i learn so much and i dont get bored at all

[@stelaxgg]

pleaseeee make a video about the damelios!! how they rose to fame and how now they’re in their downfall ig?? i really wanna know what they specifically did wrong and what they should’ve done and how they formed 2020 pop culture also!!!

[@deborah8056]

Ariana’s perfume did so well because the packaging was so cute and different. It wasn’t just a perfume bottle it was also house decor.

[@isaiahjobi]

Totally agree, the D’amelio’s sisters are still so young. More grace is needed. I feel like they will have a rebrand in the coming years and people will start liking them. There’s a bunch of celebs that people hated before, but now they love them.

[@elaine378]

I was gagged when Trevi mentioned you guys 🖤🖤

[@Sophia-gw6bv]

Loved this vid! 💕My favorite magazine as a tween/teen in the 2000s was Cosmo Girl! It was meant to be like Cosmopolitan’s younger sister. Some of the photoshoots are still etched in my memory

[@sugarbenni]

omg did you guys take my suggestion🎉❤ thank you lots

[@CocoMocoe]

Yessss thank you SO MUCH ❤

[@Medallion88_]

I absolutely love these two. They are a power house. I hope to one day work with them or have them on my team❤️ Keep up the good work 🫂❤️

[@LindseyTrahan]

I’m obsessed with this podcast! You guys are very talented!

[@XOChristianaNicole]

LOL! He mentioned about no being able to smell the perfume in a magazine, and I was, like, “Uuuuh, how old are you?? ‘Cause that’s a thing..”. And then Coco said, “This might be before your time..” and talked about Seventeen magazine and the perfume sample pages.. Goodness gracious, thanks for reminding me of my age. I keep telling myself “I am timeless,” ‘cause, apparently, that’s what JLo tells herself - and it seems to work in her favor, quite well.. 🤞🏻

[@PaulaRuizGuillen]

love love love this podcast

[@Vendetta_v]

no one can ever make me hate ari

[@doublecrii]

I need a Bridget Mendler effect video

[@maxq96]

I really enjoy your podcast, the topics you choose, and how you show your personalities. I have some unsolicited advice as someone who watches youtube and doesn't listen on an app or something. I have sometimes watched the h3h3 podcast (I'm not like a huge fan and I know it can be considered controversial so I'm not encouraging anyone to watch it). They have a segment with one of the cast members Olivia, where she presents information in a powerpoint format with photos, videos, etc. to add a visual element to the story / info. I was just wondering if you might consider including more visuals, like a graph of perfume sales or something, in the yt video. I did like how you included examples of magazine covers. I know you're making a podcast and a lot of people might only listen and not watch the video, but I feel like your podcast gives video essay vibes, which I love. I like that you put effort into researching things and present them in an entertaining way. Idk. Feel free to disregard this comment. It's just my opinion. Either way, love the show.

[@marypakina8693]

Such a good episode! I would love the episode on Jessica Simpson and Reese Witherspoon ❤

[@emberlyschaub8702]

Same

[@kierad1794]

I wanted the 1D perfume so bad. I had friends who had it in middle school. Wild.

[@boringgsusan]

Omg I knew Jessica Simpson would be involved in that article. I remember owning some gold wedges or something and some other shoes from her hahahaha. Def should do a video on her that would be so fun! Also still love her Fancy fragrance I have it sat on the counter right next to me. You guys are putting out amazing vids I have been loving them all!!

[@boringgsusan]

Coco I love how you keep going "probably before your time" to Nicky and I'm over here being the same age like girl I know what you are talking about!!! Cmon Nicky ahahahahahahaha jk love u guys!

[@AGEE_95]

Fair reminder that no one else has made 1B from music but TS. It doesn't mean a lot that Ariana hasn't. Also getting to 1B w/ music alone for TS, required a lot mass-releasing, variants, overpriced movie tickets, and overpriced concert tickets (some for seats behind a stage). Took a lot of capitalism and a cult to get there. If Ariana really is a billionaire now though, that's...a little suprising, and also disappointing, sinc they shouldn't exist at all, but I rest me case.

[@yourlocalgrande]

there aren't any reports of her being a billionaire.. in feb 2024 she was reported a 240M net worth. idk tho

[@Amberwhite-cz5in]

Zendaya effect

[@AngelJacindia]

Arianas moonlight perfume is one of my favourites

[@poogeywoogey]

I would love a deep dive on why Hollywood hates Barbie so much. I’m watching the Oscar’s and they are losing almost every category. For a movie that the public loved so much and broke so many records, they are getting SNUBBED.

[@KodiakKhaos]

respectfully, i dont think barbie deserved majority of those awards compared to who it was up against. dont get me wrong, barbie was a fun watch, but i dont think it has as good or interesting of a plot for what people praise it for. it has pretty great acting and incredible set & costume design, but i still think the movie itself is pretty lackluster.

[@morighani]

i loved barbie but i also don’t think it should’ve won anything other than some sort of art and design award. It was an incredibly fun time!!! the acting was good too but the story and writing was a little wonky and didn’t hit as hard as they were going for unfortunately

[@devin1624]

Paris Hiltons perfume was pretty nice when I was a preteen! I still remember the pink bottle with black stripes and when I hear her name or see her face I swear I can smell it. It’s known that we associate memory with smell-maybe a scientific component to what draws us to buy perfume representing our idols?

[@XOChristianaNicole]

Hell, even newspapers.. I live in NorCal and for people to get our local paper it’s over $1,000 A YEAR, now. Which, is super sad, being most elderly prefer print media, yet, cannot afford such cost.

[@RIPmichael22]

That’s insane

[@RGencher]

Listen, Timmy is talented but Wonka is proof that everyone should have auditions

[@clytemnestra]

I never listened to Justin Bieber’s music but I did have his perfume. I think a celebrity attached to a perfume gets people curious and they’ll buy if they like it. Very large market beyond the artist’s traditional fanbase.

[@Desiree-Laine]

If Taylor got back on her perfume game, OMG,the girlies would buy so much Wonderstruck,Tay would be aTRILLIONAIRE😮😂🥴

[@tamilee9462]

Derek Jeter is one of the best baseball players, Shortstop, who brought the NY Yankes to victory a million times in the late 90's and early 2000's. And he is still hot. And an upstanding guy. Always a great show guys!!!

[@annettvanessaa]

20:21 😂

[@amandajosefsen4805]

Oh, to sit in the room with coco and nick🙏🏼

[@annettvanessaa]

23:17 I thought she was a singer 😅

[@bryng2951]

calling tara yummy emo is giving me an aneurism

[@annettvanessaa]

What Charli 23:34 are you guys talking about?

[@stefaniecuadra2582]

I highly doubt she received more than $10 of those $50. there's so many people getting a cut beyond just manufacturing costs and marketing, packaging...

[@TheWinteste]

yuh

[@annettvanessaa]

Who are the Dimilios? 25:06

[@theresacottone]

I'm guessing Nicky and Coco aren't from NY. I'm not into sports at all but I definitely know Derek Jeter

[@elf._.777]

Still waiting for that Blackpink Effect vid😅

[@annettvanessaa]

Again, what CHARLI? 😭 24:14

[@user-mw9us9py2k]

COCO i really hope you got a snack at the Trader Joe’s after you sprayed yourself at ulta before hitting up PB

[@MelLanzieri]

I have a crazy idea! You guys should invite small independent artists (like moi) to talk abt what they’re doing/they plans and then you give ‘em tips and ideas. Id love watching content like that 🥹

[@doranicolaou9173]

So is she a billionaire

[@emberlyschaub8702]

Unpopular opinion, i hated chalamet in dune 2

[@hoesmad4400]

I like the podcast because you guys take a lesson from each celebrity which could be used philosophically in pretty much any field of life.