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Studies:
Superhero study: Pine, K. (2014). Mind What You Wear: The Psychology of Fashion
White coat: Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918-925.
Red and black tee-shirts: Roberts, S. C., Owen, R. C., & Havlicek, J. (2010). Distinguishing between perceiver and wearer effects in clothing color-associated attributions. Evolutionary Psychology, 8(3), 350-364.
Exam performance: Bell, R., Cardello, A.V. and Schutz, H.G. (2005), Relationship between perceived clothing comfort and exam performance. Family and Consumer Sciences Research Journal, 31, 1-13.
The presenter and producers not responsible for any adverse effects resulting from the use of the information presented in this video and this information is not intended to be a substitute for consulting with a healthcare professional.