The power of typography | Mia Cinelli | TEDxUofM

[@miacinelli]

Hi y’all! Thanks for your very kind words on my TEDx Talk! If you want to know more about typography, I just wrote a book called “Giving Type Meaning: Context and Craft in Typography” published by Bloomsbury Visual Arts. Considering the social, spatial, and temporal contexts of visual language- and featuring *incredible* work from contributing artists, designers, and organizations- this book serves to inform how and why we understand what type communicates within the expanded field of art and design. 😊

[@christopher.nguyen]

Thank you Mia! Somehow my game designer superpowers brought me to you, as I'm struggling through designing the typeface for my first commercial game. I'll be sure to check it out!

[@cheese497]

I am a Graphic Designer and one of the few things i struggle the most in the subject is understanding the typography. Your TEDx Talk helps makes things clear. I will for sure be buying your book.

[@MrTridac]

She's so right about that "superpower". I was at a funeral once, and I couldn't stop my brain from focusing on the fonts on the grave stones.

[@ivanavalos3911]

Comic Sans MS

[@melannierivera7064]

Taking typography I this semester, I think this tedTalk pretty much covered the basics very well. Thank you for the info

[@srushtisakhare2029]

are there any short term courses like 2-3 months of typography?

[@EllyValentini]

Theres no way she didn't do theater. Such a good speaker xD Graphic design is a super power, but its also a curse. Like she said, bad Typography/ design can really hurt your soul. lol

[@vickryfadillah]

she's the coolest speaker i ever watch in TEDx

[@yvettedean92]

I’m beginning to learn typography and this woman’s passion is really giving me excitement about this subject. Typography is really cool 😎

[@071949]

Interesting discussion. I learned to write in cursive as a 7-year-old in the mid 1950s. Mia's "Fayette" looks almost exactly like the way were taught to form the letters.

[@AndrewKolb101]

I really enjoyed this, my father and Grandfather both were in the International Typographical Union (ITU) and they mainly dealt with newspaper printing presses and were not typesetters but the process and the ability for written communication has always fascinated me.

[@KrishnaLohra]

As a junior designer, this talk really helped me be a little more interested in typography! Thanks TEDx and Mia!

[@DarrylMiglio]

Her talk and the typeface instantly transformed me back to the town of Fayette.

[@Cre-Art]

Very cool video. I used to design type when I was a kid-not really thinking about what I was doing, it was just fun. And: it was (yes) before PCs existed. So here I am, decades later, at the beginning phase of designing typography t-shirts. I never actually designed a typeface (well done on that!) but enjoy learning all I can about type and how to use it creatively to get the effects I want. Thank you very much for the fun, educational talk. :)

[@augustuscaeser8939]

shes an amazing speaker

[@Mahlercougar]

Ive been a FONTOHOLIC ever since I was a little girl in the early 80's. To this day Im still fascinated by FONTS... I created my own personal fonts for my(PC) MS Word and Open office and Im going to be making a few more after seeing this video *giggles*

[@kirsten1301]

Great video and I loved her sense of humor!

[@yogendrasinh]

The title of the video should be "Introduction to typography", it's very basic and presented well.

[@ivanavalos3911]

0:47 If my typography-obsessed eyes don't lie, that "Typography" is written with either Montserrat or Gotham.

[@toma4474]

Iván Ávalos It’s 100% Gotham light and no way Montserrat. Gotham is my favorite font. I don’t like the light weight tho. Gotham is kinda overused in slideshows and online tutorials these days. It’s very wide font which takes a lot of space which is a common trait of rounded fonts. But Gotham doesn’t has rounded ends. My another favorite fonts would be century gothic. Favorite serifs are Garamond, A1 Mincho. My favorite rounded font is Df Maru Gothic which is a good alternative for Naru(ナール). It’s not popular as shin Maru Gothic but I like it better. Favorite free fonts: M+ font, Futura.

[@Daltic639]

11 years ago I was blessed (cursed?) with the type eye from my first graphic design teacher, great lecture.

[@iakanshasoni]

As a designer wherever I go, I look at the typography and think why a specific typography is used. (Even in the restaurants menu😆)

[@anshsakhare4541]

I don't understand the yellow bellied flicker part? What is the change?

[@vijayarya9528]

Thank you all very much

[@greaterthanaccra]

What's the name of the microphone she's using.

[@pankajsinghgusain199]

this is a great talk

[@ryanbrandt6589]

Amazing talk Mia! I was in Mr. Stewart's class probably with you, I remember those bird lectures and outings clearly to this day! I'm giving a TedxNMU talk next Saturday, I hope mine is half as good as yours!

[@danieltv5505]

bro facts I was there too

[@biglloyd5870]

@@danieltv5505 you too bro?

[@azur7362]

@@biglloyd5870 Yea I remember that class, good times

[@josephjayeoba7985]

Can someone please name the fonts she used for authoritative, Honest, Organic, Friendly and childlike

[@alefalefalef1]

This was like a college education in 12 minutes.

[@shobhitsadwal756]

this is a great comment.

[@nikkiknutson2846]

Amazing talk! Thank you!

[@Mogwai88]

Beautiful heartfelt talk

[@JairoSaysHi]

This was so great! Glad Mia was able to inject some humour into that. The babysitter bit had me cracking up

[@mmafightcoach]

Brilliant! Going to use this information when designing websites now.

[@jyotsna1104]

That babysitter's example 😂

[@generalkenobi6869]

Can’t focus on anything she’s saying because of the messed up mic. Hope it gets better later in the video

[@vovalyashenko4890]

12:11 is it a fake laugh?

[@therandomyou]

Amazing Still its relevant in 2022

[@benw9949]

I am looking for that Fayette typeface. :D -- Also, I wonder what some type designers have against bold italics.

[@ridayshah1549]

Amazing Talk!

[@swapnilsambhav1069]

Nice video. Thanks for sharing

[@amirann123]

Excellent talk, to make people aware of the power of typeface choices. One correction: on the sentence you misspelled “lazy dog” and please fix it for the future!!!

[@priscillaknight4678]

Wow, this was awesome! She spoke great and made this Tedx Talk fun and inviting!

[@yellooh]

Very articulate & a great presenter too not to mention public speaker. Talents & gifts a plenty. Could have made it either way.

[@AubreySciFi]

Nice work Mia. An entertaining and informative talk. Thanks!

[@vervegrande]

Someone didn't notice the sound design.

[@soniaaroraa2404]

Wow...So enthusiastic and eye opening for new cover like me

[@patrickmccormack4318]

"You can't have something for nothing Zaphod." - Humma Kavula

[@biebskidrauhl3694]

Amazing

[@ElevatU.community]

My friend still using comic sans, joker typeface in his designs

[@emstrazz]

This is awesome, Mia! Congratulations!

[@loweni7460]

9:16 Sign language girl going at it XD

[@bakhtinur_um]

Sister gap yo'q sizga.

[@maxturpin5563]

Wow this is super informative! Interesting how deep and complex it is to get a type kit to work together in a natural and flowing way with so many combonations of text. Also wild that simple kerning and letter postioning can have great effect on how a user percives a certain font or how readable it might be, would love to hear about more of these complex fonts and how they were made, anyone know of any ?

[@aimandaud644]

I didn't. Get "Yellow bellied flicker" joke..can someone explain please.🙈

[@aimandaud644]

@Natalie Barr oh yes... Thank u for your reply 😂😂

[@SohelPatelDesigns]

best moment 8:20

[@dud4064]

awesome ted talk Mia

[@tonys490]

These are basics of graphic design , how is this even on ted talk ?? Omg

[@Bananapocalypse]

Might be new for non-designers or students beginning design. Even though I knew the stuff already, I enjoyed it.

[@roseplayz1606]

I love typography. But don't know how to use it

[@pinkmagicali]

I am reading a book that’s making me wonder if there is a be all and end all font. One that works everywhere.

[@TangoIndiaMike144]

replying to your comment in case anyone drops some pearls of wisdom here ;)

[@danielvanginkel7081]

Some consider Helvetica to be this, due to it's well balanced proportions and readability. You could literally use this on both a Christmas card and a tombstone without it looking out of place or ironically used.

[@cliffe02]

So interesting and entertaining, Mia. Thank you so much for the talk, 'magnifique' as they say in Paris :)

[@erikmiehling7413]

Very entertaining and informative!

[@jenelchandler6761]

GOOD JOB

[@3-y86]

awesome

[@carlagcortes]

Wonderful!

[@pranaytony]

You are an amazing speaker! Cool Session on Typography!☺️😊👍👌

[@ChristianJiang]

Very interesting speech

[@hansdailyfashion]

Almost stopped watching because the mic puffing noise irritated me. Good thing I continued to the end!

[@ajdhowk4447]

took me 1 minute to finally get what's wrong with that bird's name

[@mohammadmahrus4926]

please help, what font she used in example "authroritative" she talk about at the middle? please contact me or reply me if you know thanks brother and sister

[@robjanssen7420]

I can't find an exact match with WhatTheFont, but try either "Doctor Cyclops" by Haiku Monkey or "Raleigh Gothic" by Morris Fuller Benton. Check MyFonts.

[@KyleLi]

Show this video to the next person you see use comic sans. Don't forget to slap them before that.

[@olympicsongcontest7117]

Also don't forget to slap them with the device you were watching this on

[@jenng6347]

Be sure to research the history of Comic Sans - why it was developed, how it came to be, and how it became a System Font. The takeaway is that Comic Sans was developed for a very specific end use. In talking about "what's a good typeface" and "what's a bad typeface," it's important to understand the context and the usage. So many people poo poo on Comic Sans, but it's important to know its history and efficacy for specific uses. It's not for every application, as Mia mentions in her talk about type usage, but it does serve as an important typeface for people with dyslexia, people in prisons (to help lighten the mood), and for children. Think twice before dis'ing Comic Sans!

[@MsPlymouthkid]

She should do comedy stand-ups.

[@annie3723]

wait howd she know

[@supramayro5388]

No Concursos Ingleses y Londreseado

[@danielf950]

Informal, but informative.

[@Daniel-qo9uv]

me too is typography as a UI / UX designer

[@mp3am00]

im drowning

[@swschilke]

Audio is messed up, loads of pops and Sibilance, hurts my ears Content is okay

[@shreeyasuhag1007]

👏

[@razvanluscov8517]

Kerning? Then wtf is tracking? Ted spectacular but superficial and the people invited medium level. Otherwise not bad, but could be better. Go to proffesional sites like atypl conferences on youtube, or written works.

[@chiragpandav4360]

💗

[@tharii314]

12:12 Laughughughughugh

[@UhhKencel]

rip king von smh

[@RedCrimsonRed]

i dont care

[@manchitas3531]

Ask someone to monitor your audio next time, please. Move the microphone away from your mouth

[@TheSimplyJJP]

12:11 what kind of fake laughter is this

[@maryj.clutterbuck8630]

Overanalyzing every image and word and style you get me.

[@posbanner6694]

Uptalk...massively uptalking

[@igbamosupaulzini8397]

Love u mia pls I want to follow u on instagram

[@Voltage343]

This typography class is soooo not for me

[@clockworkorange1756]

Is she high on sugary soda?

[@charliefinch8811]

am i the only one who found her so unfunny it was hard to watch the video

[@srishtichaudhary3580]

yes, you are the only one

[@srishtichaudhary3580]

@Trooth Only op is talking about her being unfunny 🤷‍♀️. Do the math.

[@srishtichaudhary3580]

@Trooth I did do the math. The two of you are the exception.

[@godissalwaysmyrighthandthk6945]

오직 PuTa 전화 MiA BadeofwordsujUst pin göstərdi

[@timshaw390]

Great talk, loved every second of it. BUT the irony of the kerning on your first slide is a bit of a mess - "in my humble opinion" it read. T y pography.