The PROBLEM with PRIME Energy

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Prime hydration came into the beverage scene with a big splash, but it wasn’t just excited fans in the headlines. Many people took issue with some of their claims, (including us) and now we’re seeing more drama with their second product lineup Prime Energy… but this time it’s actually a lot worse.
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Jaz Papalapoudos
Editor: Matthew Veal
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [e-mail]

[@Eyeclops_]

I don't care if prime energy can revive you from the dead. As long as Logan Paul is associated with it, it's hard for me to support it in any way.

[@FutureProofTV]

Agreeeeed

[@gernhartreinholzen3992]

"Sometimes, dead is bedder"

[@Scbalq]

Just steal it lmao

[@noventa7532]

​@@Scbalqwould only make it worse

[@magicvibrations5180]

​@@ScbalqWe are actually morally obligated to steal his product. /s

[@StrayGuitarist]

My dad's girlfriend has two kids, ages 8 and 10. I took them with me to the store one day. They begged me for Prime like I begged my parents for Pokemon cards back in the day. After convincing them they could get one of the sports drinks and NOT the energy drink, which they needed me to explain the differences in, they pounded them like water because there's "no sugar, so it's not bad for you." Not even a week later, their mom bought 5 of the sports drinks for the kids to enjoy throughout the week. The 8-year-old drank all five in one sitting and screamed at his mom until she went to the store to buy another. Even if they're not specifically "targeting kids," it's children who are most engrossed with the brand, in my experience.

[@darksu6947]

She should have punched her kid in the mouth instead of going to the store and getting him what he wanted. That's just bad parenting. Have you told your father to run away from that women as fast as he can yet? 😂

[@jhoughjr1]

Id maybe not let my kids that age watch Logan Paul’s vapid content

[@jhoughjr1]

@@darksu6947bad parenting is fine they get a get out of jail free card for all their neglect at 18.

[@CaffeinatedFrostbite]

That's a parenting problem

[@eurosonly]

Is it bad if I don't have kids and feel happy as ever knowing this fact because I don't have to deal with stuff like this?

[@jimsutter2748]

The cans being almost the same design as the sports drink is so that they fly under the radar at schools. Many schools have a ban on energy drinks, but usually not sports drinks.

[@FutureProofTV]

Oof 😣

[@rj6thstreet]

What sports drink comes in a can

[@jimsutter2748]

@@rj6thstreet Seriously? Many of them. Even Gatorade sells their product in cans.

[@turtlesandmoreturtles4140]

Yes and like 90% of their fans are 12.

[@Nao-pj7mc]

I dont know about the rest of europe but energy drinks in Sweden are basically all shaped like those cans.

[@NJdaniels96]

I spent the summer teaching a class of 8 year olds and they talk about Prime the same way you'd expect kids to talk about a trendy toy. I remember we walked off campus for a field trip and they all got super excited because they saw some Prime in the window of a corner store.

[@FutureProofTV]

Oh well that's mildly depressing 😬😅

[@hhaste]

That's on the parents for not teaching them about what these energy drinks are. They're perfectly fine for someone like me, that's 34 years old without any health issues that would prevent me from drinking caffeine etc. but to a young kid, caffeine is the last thing they need. I don't even see Prime as focused on promoting to kids, either.. the company just happens to be owned by 2 people that kids already follow and like.

[@GamesFromSpace]

Kids are dumb.

[@DanteLikesRock]

that's so sad.

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@wangelite5279]

holding a prime drink is showing people you have been scammed.

[@FutureProofTV]

☝️☝️☝️

[@JaSon-wc4pn]

Nah, thats Starbucks

[@EsotericBibleSecrets]

I stick with 3 Red Bulls a day, or another energy drink with at least 1000 mb of Taurine. I just don't have an appetite for Seafood, but it is the food of immortals.

[@Chronon88]

@@EsotericBibleSecrets what the heck are you talking about? Also 3 cans of redbull must not be a good thing for a long run.

[@EsotericBibleSecrets]

@@Chronon88 Sorry, you don't deserve to know. I'll give you a hint though. Red Bull is the astrological sign of Taurus. Therefore it has what?

[@l4ndst4nder]

Absolutely stunned by Logan’s advice that you need to grind from 18 to 22. I’m 35 living a VERY comfortable life and I didn’t figure things out till 24. You’re early 20s are to explore the paths and opportunities, not blindly “grind” which amounts to trying to make your boss happy or grifting

[@FutureProofTV]

Grind/hustle culture is so 🤢

[@Juan-rd5jf]

“If you dont have 8 jobs and 15 side hustles by 20 then you aint shit” -logan paul, probably

[@CrazyLazySnazzyJazzy]

I mean he's not wrong tho. I don't think he means "figure things out" by that age, I think he means don't waste your youth/vigor and try not to miss out on opportunities for growth just so you can party or goof off. I don't think his statement is at odds with your last point there...not that I think he wasn't afforded immense privileges already, ironically due to his propensity for goofing off lol

[@l4ndst4nder]

@@CrazyLazySnazzyJazzy I’m not sure of even that. In these years, I’d only recommend five things: 1) if you know what you want to do, go to school and/or make connections in that field 2) take apprenticeship jobs you are curious about to explore different trades 3) be a part of the local community and volunteer 4) if you have a little cash as a safety net, travel around and try to make cash as you go 5) work a job to save up for #4 Working to work or trying to find yourself in college is either a massive waste of time or money respectively

[@snakedoktor6020]

Regardless of what that dweeb meant, when I was aged 18-24, the LAST thing I needed was something to give me "artificial' energy. I already had more than I could handle!

[@WolfMimirMori]

Prime costs like 10 dollars in Sweden. Who the heck pays that?

[@raymondguilbeault4585]

Crazy people

[@FutureProofTV]

oh yeah, that's PRICEY

[@WolfMimirMori]

@@raymondguilbeault4585 It really makes it come across like some kind of cult. It's a bit scary.

[@suakeli]

Only ten dollars? They sell it for 15€ (16.35$) in Finland. Edit: An article said some people sell it for 17€ per bottle.

[@WolfMimirMori]

@@suakeli Yikes.

[@quintessences]

As a coffee enjoyer and barista people really do over estimate coffee’s caffeine level while under estimating energy drinks

[@wisico640]

Can you refresh my list? I have something like 80mg for a small cup of coffee or espresso 😅

[@clintmiller88]

Coffee is weak sauce in comparison

[@quintessences]

@@wisico640 80mg is standard in 2oz of espresso. black coffee is about the same for an 8oz cup. whereas energy drinks tend toward 100-250mg per 8oz

[@biohazardlnfS]

Depends on the energy drink. I don't really care about that clim as prime us no different from anything esle in that market.

[@christinab5778]

Also depends on the coffee though. Starbucks caffeine content is WAY above that

[@burnyizland]

My 8 year old started asking me for this last month, first time he's ever asked for something he didn't already know and like. I explained exactly what was in it and thankfully he bought into WHY I said no. I'm sure it'll come up again once school starts though.

[@MomMom4Cubs]

My 10 year old was just the same way. I didn't know much about Logan Paul at the time, so I told her I will not give money to cryptoscammers, because that's literally all I knew about him.

[@burnyizland]

@@MomMom4CubsThat's a good reason too! I learned who was promoting it after our conversation but as soon as I saw his oh-so-punchable face in this video I knew I had another reason... and something else to discuss with my kiddo. The last thing I want is for him to be emulating that goof.

[@Buttersaemmel]

@@MomMom4Cubs ye keep it at that. you know enough, no point in risking your sanity with that guy ^^

[@RuffianRomeo]

I think the worst part about this video is that sadly the audience that SHOULD see it, probably wont. I hope I’m wrong! Great vid as always 👊🏼

[@iseemelanie]

I made this comment on the Gatorade video - for those of us who do endurance activities (ie. long outdoor bike rides, half-marathons or 2-hour high-intensity cardio classes, like me), drinking Gatorade isn’t about making us feel good psychologically. It’s about keeping us carbed-up and hydrated so we can keep going without passing out.

[@negrowithabrain]

It's trash...plain and simple

[@emty9668]

Eat a balanced diet drink milk

[@iseemelanie]

@@emty9668 yeah because eating a meal and drinking milk while biking on a hot summer day is super practical.

[@iseemelanie]

@@negrowithabrain do a half marathon or spend hours riding a bike in the summer heat and trust me, Gatorade will be the exact opposite of trash. You probably drink it while sitting on your couch all day.

[@sortasurvival5482]

More accurately salted up. It was designed to replenish whats lost in sweat. Then the sugar privdes a few easy to use calories and flavor. Love gatorade

[@Novacification]

I was renting an Airbnb for part of my vacation and all the kid's rooms were lined with the Prime sports drink. Now, I got hyped for things as a kid as well, though, I can't help but feel it's a bit different wanting a Gameboy, because it was fun to play on and a nice way to entertain yourself at a birthday party for your grandmother while the batteries held out, compared to being subjected to a constant stream of manipulation and marketing by influencers so deceitful that you have to wonder if they ever cared about anyone but themselves their entire life. I really hope kids start seeing social media for what it really is at some point or this world of ours is going straight in the garbage

[@yyunko7764]

the difference is that we're going more and more for optimal addiction potential. Like... a gameboy is not that much more stimulating than a book, or playing outside, but tik tok? That's tailored to be like crack for the brain, all games and movies have changed too. Movies used to be slower pace, slower dialogue, average shot lenght went down to like 5s, series used to not be bingeable (like.. .try binging lost of prison break nowaydays)

[@wisico640]

Were you looking at a continious flow of short video guided by a computer on a bright screen at that age? My gameboy wasn't even backlit 😂

[@yyunko7764]

@@wisico640 oh fuck yeah, no playing in the dark, and even lamps would make the screen unreadable in most angles

[@realfunnyman]

One time I needed a little more coffee, so I bought one of the bottled ones at the store. I can't have dairy, so my options are limited. I ended up getting this cold brew Starbucks thing that iirc had like 200 mg of caffeine. I felt like I was vibrating. I can't imagine a kid drinking that.

[@FutureProofTV]

and even that is Starbucks branded so kids aren't as likely to be interested (because coffee is usually seen as something for adults) but put that in a bright green can and back it by a famous KZbinr and it's a recipe for disaster

[@hhaste]

This is on the parents. They need to teach their kids what caffeine is and why they shouldn't drink it. Of course, Prime should also sell a caffeine free variant, marketed towards kids, since they're going to drink it, anyway.. At least at that point, it wouldn't be dangerous for them to drink. However, for someone like me that drinks caffeine daily, I have a caffeine tolerance. I can drink a 200mg can and barely feel anything, just enough to have a little boost.. but when I first started drinking caffeine, I felt fantastic. Made me way more happy, energetic, in a way better mood, felt like doing things etc. Staying under 600mg a day is very important for health and safety. I personally drink 400mg daily, between 2 drinks. One morning, one afternoon.

[@lauramessy]

​@@hhastearen't you tired of saying the same stuff over and over, we get it you love that sugary water.

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@QuickQuips]

And that sometimes isn't saturated with sugar which makes everything worse.

[@cardinalrule6810]

I live in New York and saw a family whose kids had convinced them to fly from England to New York just so they could buy Prime, as they couldn't find it in the UK for some reason. The kids were going crazy when they found it. I couldn't believe it. I had no idea Logan Paul and KSI were so popular. Also, the drink tastes like liquid candy, so Im sure the palatable flavor helps.

[@EsotericBibleSecrets]

You can probably get them into non frozen Otter Pops instead.

[@deadmansfire]

Just came back from the UK. There was Prime in basically any supermarket (£2) and in most corner shops (£5). FFS,it was sold in Sports Direct, a big sportswear chain. i really don't believe the reason for the trip was Prime.

[@cardinalrule6810]

@@deadmansfire This happened over a month ago so maybe it wasn’t there at that time. Anyways, I’m not sure what incentive this woman would have to lie

[@thatundeadlegacy2985]

should be banned from yt for scamming

[@pocari04]

"The difference between medecine and poison is dosage" Thanks I'll remember to quote you in my future book

[@eurosonly]

Ketamine comes to mind. It used to be a taboo but now it's used in the medical industry with significant benefits. I work with a client that's had it and he's improved immensely as a result.

[@Tazallax]

Fast twitch= fast twitch muscles Coconut water because it sounds "healthier" because coconut water is a great source of electrolytes, nearly isotonic to your blood (or so they say) Potassium because people have demonized sodium, though it doesn't really taste better. This is extra stupid, because your cells use something called the SODIUM POTASSIUM PUMP to regulate solutes/concentrations. It's not the "potassium and only potassium pump."

[@obxurity]

In high school, we had a vending machine that had Monster and Redbull alongside "healthier snacks" like baked cheetos with less saturated fat or something. I just found it ironic lol

[@anulu-momento]

prime seems like the name of a steak lol

[@FutureProofTV]

we thinking of prime rib perhaps 👀👀

[@anulu-momento]

@@FutureProofTV nah more like a sketch hot dog stand looking place that also serves pumpkin pie

[@dereineschwarzerabe]

Shout out to the ADHD folks that fall asleep after drinking energy drinks ✊😔

[@eurosonly]

Lol

[@hawktalon7890]

I don't even have ADHD, caffeine just does nothing for me. 😂

[@blasphimus]

I have ADHD and caffeine turns my ADHD into overdrive.

[@KonjikiNoYami666]

Like yeah i had 6 energy drinks cuz i just wanted to know what it feels like. I felt nothing :) ADHD life 😹

[@ipupi8784]

Now I feel like trying an energy drink 🎉

[@kylereddell]

your hair changes with every single video, it's hilarious (in the best kind of way). thanks for another great vid!

[@FutureProofTV]

Gotta stay fre$h, thanks for the support!! 🙏

[@Vidar_Odinson]

I got hooked on energy drinks for a while at work, because they were tasty to me (notably white Monster), but also gave me a good dose of energy. Unfortunately the massive amounts of B-vitamins also gave me very itchy rashes on my legs, which is apparently a thing for some people. When I stopped and switched to normal and iced coffee, they slowly went away. This took me a good year to figure out. Once I stared going above one can a day, I'd break out. I just want caffeine, damn it! :P

[@sellmepop3]

Overall great video, but a couple of mistakes. Most of which you corrected on screen. Except at 8:12 , a can of prime energy likely has more than 100mg of sucralose. A. Because ingredients list puts it between caffeine (200mg) and potassium sorbate (~130mg) and B. A traditional can of soda like Diet Dr. Pepper, etc have something akin to Sucralose (just not as sweet). Which is Aspartame (at around 90mg) and Ace-k (a supplementary sweetener at ~100+mg). I know I am counting hairs, but just wanted to be sure this information is known lol.

[@swirlyswirl8369]

Logans whole thing is trying to extract the max capital he can before the entirety of capitalism falls and its so gross

[@swirlyswirl8369]

He doesn't care who he hurts along the way

[@hhaste]

@@swirlyswirl8369 Nor should he care. That's not on him.. Logan isn't doing anything wrong. Like you said, he's just trying to make money. It's up to us, the consumer to decide weather or not to buy it. You can't fault Logan Paul or KSI for this.. all they're doing is selling a product. If kids are buying it, it's the parents fault for not explaining to them what it is and why it's bad for kids.

[@swirlyswirl8369]

@hhaste dude, he is marketing this to kids and he is sourcing all the stuff for the products he sells. He might not be responsible for parenting the kids buying the product, but he is responsible for what he puts out and how he advertises the products. So yes, he is to blame.

[@ghost-type]

@@hhaste He is scamming people, but that's a different story.

[@ChucksSEADnDEAD]

If capitalism falls then what does he need the capital for?

[@andrewmaw3345]

I can tell you...100% of these are being marketed toward kids. My youngest who is 9 was going NUTS over these. I didn't know better until I started reading up on it and I told him no more. But all his friends. SOO much and this should be put on the bottles NOT for children under 12.

[@miciso666]

Not for under 16..

[@alexandramcginnis8872]

Not for human consumption

[@lriv.032]

And this is just the beginning man. It’s only a matter of time before we see Prime energy bars, Prime cereal. Then we’ll see Prime merchandise like hoodies, shirts, sweats, shoes, and headbands. If any of that stuff doesn’t already exist lol

[@JamesSmith-sw3nk]

I had a small business in my 30's and I was working 100 hours/week at it. A friend who I had known since childhood and was becoming a specialist doctor stopped by my office to visit, she noticed I had cases of energy drinks by a small fridge and I had lots of empties in a recycling bag. I crack open an energy drink and she asks me how many I had drank that day. I said around a dozen, her eyes get big and she goes out to her car and gets a "medical bag". She asks to take my blood pressure and then she "tells" me to eat a couple of bananas I had AND that she is taking me to a hospital for a checkup and some blood work. I felt fine but my blood pressure was very high and I had some vitamin deficiencies. They gave me a couple of IV's. I then gave up energy drinks, I really liked them. A month later, I did a follow up and my blood pressure was 60pts lower.

[@komiks42]

My bigest issue with energy drinks is that.. they just taste good. I don't care about caffine in them, i just enjoy that taste. I relly wish for some drink that taste energy-drink like that don't have caffine in it (or have litte).

[@Patyonrocks.]

For a few years around and after high school I was regularly drinking BANG energy drinks which typically contain 300mg of caffeine per serving 😬🙃 while I do think Prime should be regulated and such, I think more focus should be put on the rest of the industry as well

[@e-zee8298]

Yeah it sort of makes no sense why they would target prime. Both bang and monster have their own lines of 300mg drinks and the FDA recommendation is to not consume more than 400mg in a day for people 18+. It seems to me that these big companies like monster energy and redbull would have a special interest to lobby against smaller companies like prime to stamp out competition. Seeing as Logan Paul and KSI have a huge opportunity to market to the majority age group of energy drink consumers.

[@yolkthosenuts]

Lol yeah i'm still a bang fiend, i mix it with alcohol when going out but my first time having i was literally getting feelings of impending doom

[@e-zee8298]

@@yolkthosenuts yeah Stimulants and depressants are not a good combination! Especially caffeine. As far as Stimulants go, it's a pretty dirty one

[@yyunko7764]

@@e-zee8298 hippie speedball my dude

[@christinab5778]

Right. If you really want to regulate companies with INSANE caffeine content, come for Starbucks which has coffee with significantly higher caffeine content, or Panera’s Charged Lemonades. I have no love for Logan Paul but the target on Prime, a newcomer to the industry, is crazy

[@Axon-bm2sx]

I can’t even process caffeine. All my life I’ve been wondering what it feels like to actually get a boost from caffeine. I would love to try it in moderate doses, maybe one day the technology will be there

[@hedgeearthridge6807]

It's been industry standard to put energy drinks in Tall Boy cans, along with beer. Basically as a kid i always knew anything in a tall boy wasn't for me (Red Bull is iconic enough that you already know what it is). But now the line is so blurred with the weird skinny tall boy cans that it's getting hard to tell what's an energy drink and what isn't at first glance. It used to be you NEVER saw energy drinks in plastic bottles, but now Gatorade puts it in a GATORADE BOTTLE, the most iconic SPORTS drink bottle ever.

[@flaval24]

Thank you for all the videos you do about products Ive never heard of. The only time Ive ever come close to knowing or caring what was trendy was while raising my kids, & now that theyre grown Ive reverted to wallowing in ignorance; your videos make me feel smart for opting out of pop culture. 😂

[@MaxJ.ProfessionalLilGuy]

Im just gonna bring it up because nobody else is: A common energy drink here in the US was Bang energy, which before going out of business, had 300mg of caffeine per can, and they weren’t alone. Reign energy, which you can still buy today, also has 300mg. I hadn’t realized that international regulation is SO much lower than here in the US

[@edwardnoonan4765]

Bang got sued by Monster who then bought them out. They're actually not out of business, and will regularly distributed under Pepsico via Monster now. You can still buy them, but their popularity has taken a dip. They've had bottling and distribution issues for a while but that is being fixed. Reign has 250mg caffeine, not 300mg, but Spike Energy still has 300mg and used to have 350mg, making it the strongest one out there, along with Bang. The issue with Prime is that they didn't really do anything wrong. They're no different than any other energy drink company and the caffeine is on par with a lot of other brands. Going after Prime specifically seems a bit silly. The obvious solution is to just gatekeep energy drinks from children. Make the products 18+ and require ID for purchase. This would solve all of the issues. When I was in middle school, we were all just buying cans of Monster at gas stations regularly. I feel like that is the central problem here.

[@yyunko7764]

the US approach to food and drugs is absolutely insane to me. I have a friend, they gave her morphine for a toe fracture from stubbing her toe on furniture, like WTF, no wonder there's an opiod epidemid

[@sagetusk]

​@@yyunko7764in the UK they would scold you for wasting nurse time and advise taking paracetamol/leaving asap

[@adeka59]

I didn't understood the issue with the name "Fast Twitch" for Gatorade's stuff? To me it refers to fast twitch muscle fibers, which are mostly involved in short/explosive efforts. Something that matches with what a caffeinated beverage would want to claim.

[@creshiell]

He thinks that it was in reference to it's side effects. Or he was joking! Or both!

[@eurosonly]

I thought he was making the joke where it makes you so hyped up it makes you twitch from all of the caffeine.

[@Slothyy333]

Super quick fact, check on this video. G-Fuel was actually the first company to push the envelope on how many milligrams of caffeine can be in a canned energy drink, back in 2019 selling drinks with 300 mg of caffeine. It’s like an arms race, but with caffeine quantity

[@hiphopdagame]

they got Arsenal and Bayern Munich too... crazy..

[@michaelking761]

Prime Energy and Zoa (Rock's brand) are both 12oz cans, that said Zoa has less caffeine by 40mg (160mg vs 2000mg.) Prime has lower caffeine to Bang and Reign which are 300mg. Five Hour and similar energy shot is the same as Prime as are Celsius and Alani Nu.

[@mohamedchibanibahiamar9555]

“The difference between medicine and poison is dosage” Preach 💯

[@christopherwaller2798]

I bought the sports drink in a Tesco Express for the only marginally inflated price of £2. Perfectly reasonable compared to some places I've seen it. It was OK but definitely something I enjoyed for the novelty factor more than anything else, and I wouldn't have paid over the odds for it (small independent convenience stores - similar to what New Yorkers would call "bodegas" - sell them for £5 to £10 a bottle)

[@SuborbitalSays]

I, for one, drink energy drinks because I am physically addicted to caffeine at this point. Couldn't care less about the brand - taste, caffeine content - all that matter to most adult energy consumers i'd guess.

[@humza890]

A way around it is to put '12+' labelling, or '16+' labelling for the UK. However if this does go through, it needs to apply to all energy drinks, therefore allowing for fair competition. This is not a 'prime' drink only issue.

[@pickles3128]

You ID kids for energy drinks over there? Sounds like NYC's ban on large sodas. How is a clerk even going to ID a 12-year-old?

[@humza890]

@@pickles3128 For 16+, yes for energy drinks. Not for 12+ though

[@ColleenJoudrey]

Not too mention that the BCAA content in both Prime Hydration and Prime Energy are over the safe daily amount for even a competitive adult athlete which can lead to serotonin imbalance, type 2 diabetes and cardiovascular disease.

[@colly407]

I knew it, it WAS kelpshakes the whole time I KNEEWW IIITTTT

[@13adLucEnt]

Lmao @ "Jaw Clencher 1000"...hilarious

[@LEVERA6E]

I was unaware other countries have such a high caffeine sensitivity. The US guideline is 400mg/day for a healthy adult which would be 2 cans of prime. Most large ice coffees from dunkin, starbucks, or mcdonalds have approx 300mg

[@Mary-td2zw]

Yeah, I was just looking up the limits yesterday while drinking Celsius and was surprised to see that the limit for pregnant women is 200mg in some documentations.

[@tcbobb1613]

The US allows 300mg of caffine drinks, where it's banned in some countries to have drinks with 300mg of caffine

[@FadiGamingRP]

OMG you didn't say "process" today 😂 , just teasing......much love, keep up the great content!!!!

[@iseemelanie]

Fast Twitch must be referring to fast twitch muscles, which seems like a great brand name for a caffeinated sports drink. Tbh sometimes it seems like the script of FP videos are written by people who don’t really know or understand the subject matter the videos are about.

[@mitchellbrwn1257]

Fast Twitch is a fitting name for a Gatorade drink appealing to athletes who want to run faster because it’s referencing fast twitch muscle fibers which are used during sprinting and intense short bursts of exercise. Caffeine increases performance, especially for fast twitch fibers.

[@eurosonly]

Psychological marketing. It's like when they use the word confidence to sell some junk to those who lack confidence. You always know the product itself is nothing more than a placebo. And it works that way because you've convinced yourself that now that you've taken the product, it's making you better. But people like this don't consider the reality that the pill they've just bought did absolutely nothing.

[@world_still_spins]

I'm surprised that Amazon hasn't tried to claim Prime "drinks" as something.

[@Mary-td2zw]

11:17 I was not expecting an “Every Margaritaville…” moment in this and sound so very online trying to explain to my coworker why I cackled so hard.

[@16soccerball]

Yeah. Seeing tons of kids drinking something they really dont need makes me wonder how quickly this is gonna backfire on those 2

[@hhaste]

You can't possibly blame Logan Paul or KSi for that, lmao.. that's on the parents. All those 2 are doing is selling a product, they have no control over who buys it. Parents need to step up and teach their kids not to drink this stuff.

[@16soccerball]

​@hhaste fair. But knowing parents these days theyll blame other rather themselves.

[@lauramessy]

​@@hhastewhite knight for scammers, stop it

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@nathanmeyer6743]

Dude, fast twitch refers to muscle fibers. Kind of on brand for an athletic drink

[@amorphousblob]

I laughed when you mentioned how Prime sports drinks are packaged very similar to their energy drinks, because the issue is even worse with Lucozade. The Lucozade sports drink looks almost identical to the energy drink - they both come in bottles where the shape, size, even colour are virtually indistinguishable, aside from the fact the energy drink has the word "energy" or whatever on it. I was in the UK a while back and this drove me nuts. As for the teenagers and energy drinks thing, I don't have tiktok, but I've lost count of the videos I've seen where there's a kid with a big stack of Monster drinks in the background. I imagine a lot of those kids have transitioned to Prime now.

[@timrektrax8481]

A 20 oz cup of medium roast Columbia coffee has about 400 mg of caffeine. So actually one cup of coffee is double the caffeine of prime. But if you were to compare ounces they're pretty equal.

[@parasbhatia3837]

do a video on tetrapak

[@FutureProofTV]

OO that's a good idea, we'll look into them. Thanks for the suggestion!

[@Dtgray12]

I hate that drink companies get away with saying zero sugar/no sugar. Sucralose, Stevia, Aspartame and other artificial sweeteners (fake sugars) are just as bad if not worse that sugar. Since these ingredients don't have as much research as sugar they're praised as a better alternative when they're just an alternative to a major problem.

[@komiks42]

The bigest scam is in ticktacks. You know these "zero sugar" ones? They have a lot if sugar in them. You know WHY they can have it printed? Serving size. The rule is that to call it zero sugar, serving size need to have les then 1g of sugsr. Fair enough. Ticktack serving size was ridiculus small

[@ChucksSEADnDEAD]

Aspartame is one of the most researched food additives.

[@J0YSTTIICK]

While I don’t disagree there’s a lot of studies showing sugar is still far worse than additives like as stevia and aspartame.

[@eurosonly]

Ya it's all just court room semantics. Even though, it's clear to everyone in that room that the end-goal is exactly for the product to act as sugar.

[@eurosonly]

​@@komiks42ticktack are still a thing? Haven't heard that name in decades.

[@marieseaman7855]

Yooooo that video of Ted and Eddy crossing the Canadian border 😂❤

[@omlitschristian]

I'll never get the argument that products like this are "colorful" which means it's made for kids because it appeals to the eye. What are adult drinks supposed to look like? Grey and boring to deter kids?

[@CTGReviews]

Those people include the people who wrote COPPA.

[@biohazardlnfS]

Have they not seen monster, Rockstar, etc cans

[@SuperCosmicMutantSquid]

YES. The general idea is that brought and colorful are for kids and more 'natural' colors are for adults. Look at the difference between 'healthier' cereals marketed towards adults and the general feel is often fresh off the farm, rustic, outdoorsy or organized, clean and slick. The general ideas is that too much colors 'are for children' while a more toned down color pallet is for adults.

[@infinitehexington]

@@SuperCosmicMutantSquid hearing you rant about weird conspiracy theories is humorous

[@bigreddog502]

"prime is bad" ..... Here buy this product

[@katuni08]

I asked my 7 year old where he heard about Prime. He said there was a guy on KZbin shorts who went crazy for the stuff and dumped it on his head. After that, my son got a bunch of videos about Prime and he “really wanted to try it.” I’m torn about the product. The controversy makes me uneasy, but my family enjoys the flavor even if it isn’t a great sports drink, and the lack of sugar makes it hard to say no. Thanks for the warning about the energy drink looking a lot like the sports drink! If I decide to continue buying it, I’ll make sure to dodge that bullet.

[@hangoutsquad3]

Prime has artificial sweeteners which are really bad for you

[@blasphimus]

Fake sugar is worse than real sugar. They are banning them in a lot of countries because it's being shown they cause cancer. Also most of the dyes they have in those things are banned in the EU because they are also known to cause mental disorders. Really should just be drinking water or tea.

[@wisico640]

If its not sugary and tastes sugary... ask questions. Ita not the concentrated coconut water 😅

[@jarrroood1174]

These responses just ain’t it lol

[@flatline-timer]

We just don't have the data to tell if petroleum-derived sweeteners are 100% safe or not, especially at high doses. Aspartame, for example, is classified as a (very low risk) potential carcinogen as of yet. I'd give it a couple more decades before I feed it to my kids!

[@mylesunion8413]

Love the margaritaville trip reference 😂

[@bonoki3870]

never heard of Prime. then again, iam not big on Energy/Sport type drinks since No Fear GOLD disappeared... i enjoy Vitamin Water from time to time & the occasional Powerade. thanks for another entertaining & informative episode.

[@katarh]

My university is strictly a Powerade school. Considering Gatorade is a Florida thing and they're one of our biggest rivals.... yeah. All that said, I never really thought about the difference between a sports drink and an energy drink. My coach wants me to drink plain water, since I exercise inside a gym and not outside, and generally top out at 1 hour max.

[@DanteLikesRock]

as a young 21 year old, I personally never understood the hype about energy drinks. they always seemed super unhealthy to me.

[@ChucksSEADnDEAD]

There's situations where I can't get a decent cup of coffee, and the latte drinks in the milk aisle have dairy which might not sit well at certain times of day. That's it. They taste like they'd make my pee burn into the porcelain and honestly that's how they should be.

[@asm-6547]

What about as an old 21 year old?

[@alexipanda9505]

I didn't have my first energy drink until I was an adult because when I was a kid, I legitimately thought energy drinks had alcohol in them. I don't know why I thought that back then. No adults have told me why I shouldn't drink them. It was just some silly notion I had when I was young about something I didn't understand

[@DrBear-rk4qb]

Putting Logan Paul in your advertisement makes me want to consume it less. It's an anti-advertisement.

[@snakedoktor6020]

Levi, I'm a big fan of you and your team's channel. But I have a bone to pick with you about a portion of this video. At around the 7:00 mark you show a graphic from the NIH as you summarize what it says. You said energy drinks are the most popular dietary supplement consumed by teens & young adults in the U.S. Your writers left out 3 important words..."next to multivitamins". That renders your statement incomplete at best, and at the worst, false. I proofread as a hobby (yeah, it's weird), but I notice more than most. Perhaps I'm old school, but I strongly believe that details matter. That said, another excellent and informative video. Keep up the good work!

[@amandapatterson1327]

I bought a couple cans thinking I was helping support Mr. Sanders!! 😂 The face palm I gave myself stung a little more than your typical face palm. Quite painful actually… but, considering the painful mistake I made, it was well deserved. In no way shape or drink did I ever plan to support either of these boys. I should’ve researched my purchase first, so it is 100% my own fault. No use crying over spilled piss… or whatever the saying is…. So there ya go Logan! You’re welcome 🤦🏻‍♀️

[@HaIIowsxeve]

Odd with the 180mg caffeine limit for Canada. Just bought some 300mg caffeine Monster Java at Walmart, haha!

[@lloydm.ruizhdz4870]

I bought a single can of prime to taste it with my boyfriend bc we love caffeine and energy drinks, so we tried it and it is pure sweetness and has a strange aftertaste which for me put me off, so here's an unbiased opinion of what prime taste like

[@RobSchellinger]

Maybe Chucky Shmucky can explain why a government official is targeting a single company?

[@orthoplex64]

8:05 "sucralose, which has its own other raft of issues that we don't have time for." Like what? The only issue in the whole sucralose Wikipedia page is that it decomposes into harmful compounds at high temperature, and I don't think anyone's cooking with prime.

[@merlec]

Im in canada too and Im 14 and this year at school there were so many kids paying like $5 for prime which is... not THAT expensive but also pretty expensive for one drink?

[@eurosonly]

There are people out there who pay upwards of 15 dollars for a cup or coffee. Populairity=demand.

[@merlec]

@@eurosonly i know!!! its crazy, who has that much money? i know some girls who like starbucks and i went with them and it’s like, well there goes $10 for a small coffee

[@samuelking7492]

Prime is also now an official partner of Arsenal (the team KSI supports), Bayern (arguably the best German team) and Barça (arguably the best Spanish team). Wouldn’t be at all surprised if they start partnering with more big football names.

[@sigfigronath]

they have done, wwe, ufc, some US basketball / football teams. They are growing pretty fast ngl

[@antwake]

daaaamn says a lot about soccer #crap

[@henrylam92]

⁠@@antwakelmfao how is it any different from any sponsorship deal? In the end it’s a drink that has influencer attached to its brand and it’s really just marketing for these sports to gain more younger fans

[@sayastra]

A while ago I was thirsty and sleepy grabbed one of the sports drinks at a convenience store (didn't realize it was a paul product). I will say it tasted okay (at first) but I found I was getting MORE thirsty while attempting to drink it. Poured out 2/3 of it.

[@evan]

Its all over my local sainsburys I will say, their fruit punch is the closest thing to Hawaiian punch I’ve ever had since leaving the states

[@johchadow]

Reign energy drinks have 300mg of caffeine. I know people who drink 2-4 of those a day, so unhealthy.

[@hhaste]

Lol you should tell those people the "safe" limit of caffeine per day is 600MG.. 4 of those in a day is not only insane but dangerous.

[@RoroTheDeer]

Gatorade's energy drink is probably called that because of fast-twitch muscle fibers, which is a type of muscle fiber that specialises in fast, powerful motions like sprinting. Which you would know if you just google'd "fast twitch" since it autofills...

[@Chris-dy1cb]

Growing up I remember the same hype surrounding vitamin water to an extent.

[@indigomizumi]

I only like vitaminwater for the taste, and even then I specifically seek out the sugar free options.

[@kart182]

Do concentrates reduce nutritional value? I cannot find a source for that Assuming fresh juice is also removed of fiber. Of course fresh juice with all the fiber is different

[@tinypizza4278]

I live in the UK and we have an energy drink brand called Lucozade which I think Prime should’ve considered looking at when doing their branding. Somewhat similarly to Prime, Lucozade is split into three drinks Lucozade Sport, Lucozade Energy and Lucozade Alert. Sport and Energy have completely different bottles and labels and Alert is served in a can. the sports drink version’s label is usually always a blue ring on a clear background label whereas the labels on the other versions are different colours for each flavour

[@raymondguilbeault4585]

Prime rib too 😂

[@cierrabowling5741]

Okay, Ik it has nothing to do with this video 😅 but what is the little plant on your desk called??? I got one that looks exactly the same on one of those surprise easy plant things on Amazon. I even posted photos of it online and people couldn't figure out what it is it's been driving me crazy.

[@DTPoe]

I'm a surgeon, sometimes I work the day beginning at 10 am, the whole night and the next day until like 5 pm. I have some caffeine tablets that have 200 mg, for me now they just avoid the headache of not drinking coffee.

[@1Onsokumaru1]

Lmao I literally bought a case YESTERDAY. How do you guys keep doing this 😭

[@FutureProofTV]

yikes 😬 sorry not sorry hehe

[@LaMereACaniche]

You might be a tad too easy to influence then.

[@1Onsokumaru1]

@@LaMereACaniche I only got it to see how it tastes. You can try something and not be a sheep, you realize.

[@TrizollinTehWorld]

​@@1Onsokumaru1bought a case just to try it? Caaap Could have just bought one bottle if you wanted to try. We know you love it!

[@LaMereACaniche]

@@1Onsokumaru1 That's when you buy a can, not a case. Also I didn't call you a sheep as that's way too derogatory for my taste and is quite different from what I meant.

[@jjacobmdelac]

The very first time I tried an energy drink, I didn't read the label. I told myself, it can't be so bad since I'd seen so many of my friends drinking them, and they seemed okay, they were even mixing it with their alcoholic beverage. First, sip, well, it's a taste I guess you have to get used to. Almost like the first time I tried a beer, I wasn't too impressed with the taste, but with beer, after three you don't have that bitter taste anymore. But the second sip of energy drink didn't do it for me either. It tasted like a fizzy Dr. Lambert syrup (if you are younger than 30 years old, you don't know the original recipes of Dr. Lambert's. Still not impressed with the taste, I was halfway through the can and started having hot flashes, blurred vision and heart palpitations. That was when I decided to read the label, and OH MY god, that shit had three times the amount of caffeine than a single cup of coffee. I felt dizzy for a good 30 minutes and went it went down I felt more tired than when I first decided to try one. That's when I banned all those drinks from my diet, doesn't matter what brand it is, it is just bad. As for anything associated with Logan Paul or his brother, I am not interested in the slightest. Being rich doesn't remove the fact that he's a galloping idiot, and I do not want anything I buy or used to be associated with him. If I find out that my favourite coffee shop has him or his dimwitted brother sitting on the board of directors, I'll literally stop buying from that place. I usually don't care much who runs what, but I also do not advocate for sheer stupidity.

[@Wavvo44]

All of this just shows how good of a friend mike majlak is. He makes no money from prime but he puts it on a lot. Even if you Google his name his picture is holding a prime nonchalantly. I respect his loyalty

[@Michaelengelmann]

As someone who’s less than 5 years younger than the pos Paul bros, I’ve always found them annoying bully idiots who never grew up but being rich that young was cool. Still, influencers being rich & “famous” is always stupid if it’s off of social media. Even if I was outlandish like them, I wouldn’t act how they do/did.

[@elisanoro]

Prime advertising to kids/teens reminds me of how vapes and shit did the same years back when they still had all those wild flavors. Yes, they aren't directly advertising to them, but all the bright colors and crazy flavors get young people's attention. Its not directly intentional (we assume) but it is happening, and i think they should be a bit responsible

[@hhaste]

They have no control over who buys the product, lol.. it's on the parents. What about flavored alcohol? No one ever talks about that, yet it's more harmful than anything else mentioned. Adults love flavors, those flavored vapes helped millions of people quit cigarettes, which is a great thing. If it takes some flavor to help them kick a bad habit, so be it. Again, this isn't marketed towards kids, they just happened to buy it because of bad parenting.

[@burnyizland]

@@hhaste Yes because all children are immediately and perfectly attentive to their parent's instruction. Magically, even when their parents aren't there they do everything their parents expect perfectly and without hesitation at all times. Like clones, really. Kids are just so easy to control. (╯°□°）╯︵ ┻━┻)

[@magicvibrations5180]

It's actually insane that Logan Paul still has a platform. Even disregarding the Japan incident (we shouldn't) he has since consistently shown he's not worthy of anyones trust or support. He just can't help himself from scamming his fans for thousands of dollars in crypto pump and dump schemes. Plural.

[@PinkHairDontCare]

That's so funny, I work a very early job so I'm often pretty tired at work and I might pick up an energy drink. I generally buy whatever's cheapest and today I was looking at Prime hydration because I thought it was the same as their energy drink. I always check for caffeine content when buying energy drinks and saw that it had none. I almost got deceived in the opposite direction, lol

[@jacquepalacio2425]

Ngl..."you need your thirst to be quenched" brought to my mind Sokka with cactus juice 🤣🤣

[@jonny727272]

There is almost no difference between a Prime Energy and any other energy drink. As someone who drinks these kind of drinks nearly every day, Prime didn't feel any different than a Ghost, Monster, NOS, Celsius, Reign, Bang, etc. The big difference I really see here is that Coke and Pepsi are not behind this drink. To call Prime out on bad marketing while we just accept Coke marketing being put into every piece of media ever is kind of tone deaf.

[@eurosonly]

You're not wrong. I have a sneaky suspicion that the actual reason this governor wants to ban the drink is because his snobby 13 year old grand kids are asking for it everyday. When it affects them personally, people are more motivated to take action about something.

[@KaraHD217]

I feel like prime targets kids the same way that vapes did

[@hhaste]

Are you delusional?! LMAO.. vapes never targeted kids, how can you possibly say that? Flavored alcohol doesn't target kids.. Adults love flavors, those flavored vapes helped millions of people quit cigarettes, which is a great thing. If it takes some flavor to help them kick a bad habit, so be it. Again, this isn't marketed towards kids, they just happened to buy it because of bad parenting. If vapes didn't exist, those same kids would be buying cigarettes, just like they were when I was in high school, before vapes existed.

[@Korra228]

The South Park special about prime was spot on

[@averyg9062]

LOVE LOVE LOVE THE TED AND EDDY CLIP

[@schoenwettersl]

I didn't like that you said kids were dumb. We make them dumb by not informing them and helping them in choice making. Instead we forbid things.

[@FutureProofTV]

Definitely see what you're getting at here, it's on the parents to a degree to educate their kids on the dangers of caffeine intake as a child! However, we also need more regulation around these things ¯⁠\⁠_⁠(⁠ツ⁠)⁠_⁠/⁠¯

[@gellertgyori9734]

How many 12 year olds gonna understand that an ingedient is not good for them, but ok for adults? They will just want it more because of the “crime” element. Kids are dumb and thats ok, its the adults job to make sure they get to grow up without messing themselves up. After that its their choice

[@schoenwettersl]

@@FutureProofTV I totally agree with the regulation part! I assumed you were just exaggerating there but some people sadly do think like that. Adultism is a concet ):

[@juliuspringles]

Just drink water.

[@hhaste]

Since when did water have caffeine?

[@SurrealExposure12]

@@hhaste you dont need caffeine to survive or thrive you clown

[@lockboxDAI]

I feel that "Fast Twitch" unintentionally evokes images of the high jitters one feels after drinking too much coffee. what I *suspect* is that by "Fast Twitch" they're referencing the fast twitch muscle fibers in the human body. Fast twitch muscle tissue is responsible for explosive power, the kind say, a basketball player would need to dunk the ball. Slow twitch is responsible for a marathon runner being able to go the distance. At least, that's my limited understanding of it.

[@larrywave]

Here in Finland its quite hard for people under 15 years of age to buy energy drinks

[@lawrenrich6419]

Just drink water. Not in a bottle

[@hhaste]

Since when did water have caffeine?

[@johannabermudez7370]

🥤🥤🥤🥤

[@FutureProofTV]

🧃🦖

[@jesusarreola3169]

I remember going to a friends house and his little cousin about,7yrs old, definitely seemed "enthusiastic" about the stuff. Like he truly was captivated by marketing and probably pressured by peers as well that prime was "cool". People forget that caffeine is a drug and like any drug isnt necessarily bad if used properly. I use preworkout which has about 200mg of caffeine but thatll usually be my only major source of caffeine for the day or until around late evenings if i have an energy drink which is very rarely. Children shouldnt be targeted but to growing teens and adults moderation is important.

[@LifeBindeR222]

Bang has 300mg of caffeine, I can tolerate up to 1200-1300mg without issues except hunger.