The REAL process I used to create a campaign motion graphic

Now that I'm Creative Director, I play a different role in the process of making a motion graphic! In this video I'm bringing you along with me on the journey of creating a video for a ConvertKit product marketing campaign. See the finished video in action here: creatornetwork.convertkit.com
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Watch my old process for creating a motion graphic on my own: • Making a basic After E...
See how we work with Superside to outsource motion graphics: • Why you SHOULD be outs...
Follow our talented filmmaker Henry: / henryzw
TIMESTAMPS:
0:00 - Project kickoff!
1:29 - Creating a storyboard
2:20 - Communicating via a Loom video
6:00 - Reviewing the stills
7:35 - First draft!
8:30 - First full edit
10:15 - The finished video!
12:10 - Timeline
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// ABOUT ME
I'm Charli and I'm designer from New Zealand currently living in Valencia, Spain. I’m the Creative Director at a remote tech company called ConvertKit and I post videos about the design projects I work on and the tools I use, as well as vlogs of my life as a designer. I regularly livestream what I'm working on in Coworking Club streams. Welcome to the channel! Please subscribe and say hi in the comments, and maybe we'll see you in the live chat on the next stream.
💬 Twitter: / charliprangley
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// MORE
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// TECH & TOOLS
📹 Get links to all the tech hardware I use to make my videos (and the art on my gallery wall!) right here: charlimarie.com/shopmyoffice
💻 Software I use:
Webflow (no-code website builder)*: charli.link/webflow
Premiere Pro (video editing)*: charli.link/premierepro
Adobe Audition (audio recording)*: charli.link/audition
After Effects (intro animation)*: charli.link/aftereffects
Figma (web design): charli.link/figma
Photoshop (thumbnails)*: charli.link/photoshop
ConvertKit (marketing platform): charli.link/try-convertkit
Riverside (podcast interview recording)*: charli.link/riverside
Music in this video from Epidemic Sound*: charli.link/epidemicsound
Video captions by Rev (very cost effective service! I recommend)*: charli.link/videocaptions
Intro & end card animation by Austin Saylor: www.austinsaylor.com/
Editing by Belén Albiol / molen.audiovisual (or sometimes by me!)
Links marked with a * are affiliate links. I can't believe you read the whole description box! You get a ⭐️

[@laurenball_illustrator]

This was great! I really appreciate the behind-the-scenes look on a real world project. As a creator myself I loved seeing how much work went in to this, and to see how the team worked together. I love the finished video. The animations were so smooth and helped me understand the ideas. As a new ConvertKit user I look forward to using this feature! 😍

[@osaroadade]

ConvertKit is rapidly becoming one of my favourite companies and one that I'm often referring to potential creators. I strongly believe that Nathan's decision to have his team work in "public" is a really awesome one and it does pay off greatly! Thanks again for walking us through the behind the scenes. Cheers!

[@charlimarieTV]

It's SO great to work at a company where I can share project details like this with everyone on KZbin!

[@fvgoya]

Hey Charli, that's pretty cool! Do you have videos teaching how to create animation like that one or some advices from where we should start to create it? Thank you!!!

[@ThomasDiasBatista]

Wtf 😮 why not after effects? How do you render the motion graphics?

[@charlimarieTV]

did you watch the video? I didn't make the motion graphics myself!

[@mahbuburrahman8051]

very bad teaching though