The Rise, Fall, and RISE of Fujifilm

Fuji is one of the most iconic photography companies of all time. Join me on an exhilarating journey as we dive deep into the fascinating history of Fujifilm, tracing its origins all the way to the cutting-edge digital cameras of today.
In this comprehensive video, we'll explore the remarkable story of Fujifilm, a company that has not only survived but thrived in the ever-evolving world of photography. From their early beginnings in Japan to their groundbreaking innovations in analog film technology, we'll uncover the secrets behind Fujifilm's enduring success.
Travel with me through the decades as we discuss their iconic film products, such as Fujicolor and Velvia, which captured the hearts of photographers worldwide. We'll also delve into their pivotal role in the development of instant photography and how they weathered the storm of the digital revolution.
But the journey doesn't stop there! Fujifilm's commitment to innovation led them into the realm of digital photography. Discover how they seamlessly transitioned from film to digital, introducing game-changing cameras like the Fujifilm X Series and GFX Series, which have redefined photography in the 21st century.
We'll discuss their mirrorless cameras, advanced sensor technology, and the beloved Fujifilm color science that photographers swear by. Additionally, we'll touch upon their foray into medium format digital cameras, making high-quality photography accessible to even more creatives.
Join me as we celebrate Fujifilm's legacy and explore how they continue to push the boundaries of imaging technology in today's digital age. Whether you're a devoted Fujifilm user or a photography enthusiast, this video is a must-watch for anyone who appreciates the art and history of photography.
Don't forget to hit that like button and subscribe for more in-depth explorations of photography's rich history and cutting-edge technology. Thanks for tuning in, and let's embark on this incredible journey through the history of Fujifilm together!
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#35mmfilm #filmcamera

[@alexhaselden4623]

I can’t believe Instax was so successful while Polaroid was imploding catastrophically…

[@obsidian00]

It still BOGGLES my mind on how BADLY Polaroid fumbled the bag when it came to digital photography...especially considering how they INVENTED the technology!

[@alexhaselden4623]

@@obsidian00 True that. It’s just unbelievable to me. The Polaroid story should be taught in business schools: “What Not to Do 101”

[@thomasa.243]

​@@obsidian00well, Polaroid had some management problems and they were basically stealing money from the company as long as possible. Good ideas with bad management lead to problems.

[@Shmooexe3440]

Amazing video as always. I love how diverse your topics are. Always some thing new refreshing and informative. Keep it up dude you are growing so much!

[@shira_yone]

As a side note, the X-T1 is part of the second generation of cameras for the X series. The truly early iterations are as you mentioned: the X-Pro1, X-E1, and the one you missed the X-M1, which kind of became the blacksheep compared it's older brothers that released a tad earlier and aren't as overpriced. It's also replaced by the X-A line which also goes under the radar for most people.

[@alexcarrillo5510]

I still love and missed Neopan 400 & 1600 B/W, and Fujicolor 400 in both 35mm, and 120, and Provia 400. Love your videos.

[@Overexposed1]

Thanks for stopping in Alex! I appreciate it.

[@obsidian00]

I just wish that FUJIFILM bodies (outside of the medium format bodies) weren't so freaking SMALL. I have big PAWS and need some girth to my camera bodies!

[@Overexposed1]

I got those big hands too. Certainly a tight fit. We better just move on to medium format… hahaha

[@Xin200O]

I pray that one day Fuji brings back their high speed films🙏

[@Overexposed1]

you and me both! Thanks for watching.

[@Xin200O]

@@Overexposed1 np, love the videos!(and Fujis film line ofc)

[@Overexposed1]

That means the world. Thanks!

[@ToddDeSilva]

Ugh. I’m not usually a fan of Fuji film colours, but my word that pro 400 is amazing! I have to get my hands on some of that 120 size while I can 🤪

[@Overexposed1]

I made a video going over how to make a very accurate preset. If you are interested check it out!

[@Charicezz]

Great video! So informative

[@Overexposed1]

Thank you!

[@wotajared]

I went to a Fuji X event last week, quite impressive performance in the new GFXs and actually with the crazy price of some medium format film cameras (hi Mamiya 7) and film, it does make sense. But that's not the point. We no want Reala ACE simulation, bring back some actual film and then we talkin'! But recently they actually are investing in INSTAX and increasing 20% production capacity. Probably it's opportuny cost that they just manufacture Instax and don't bother to coat anything else. There are if anything just rumors, but their film line up is straight up weird. Reversal is listed well (but out of stock) and C41 pro (120) is nix. For the former, I found out that they warned that due to components it'd be hard to have available for a while which can be actual and understandable given the crazy complexity of films. I like the last points, 10-13 years ago most people voted on Fuji being more commited; Ironically and adapting a tunnel vision for our niche of still films Kodak has had a much more stable lineup. Again, if I want color C41 in 120 it's just Kodak now.

[@robdixon5016]

I loved Reala! Used to buy it in 20 roll packs.

[@edshotsdotcodotuk]

X100 introduced the hybrid viewfinder and the V was released over 3 years ago now! Just gotten massive the last year or so. In the UK they're even priced 41% above the retail pricing!!! Never seen anything quite like it. I wouldn't say Kodak have completely misjudged everything. They're now making film with the Fuji label so must be making some money from Fuji themselves. They just called the digital market wrong by releasing so many low end consumer products that eventually got replaced by people's phones. Making sensors for Leica and Hasselblad couldn't cover the cost of all the other missteps sadly. Then 2008 hit them especially hard.

[@xiaodu87]

We've got to wait ... Today I was at the Photopia photography fair at Hamburg/Germany, while I found no films on the Fuji booth, there were many signs, that analog photography is taking of. Ilford has even produced a relatively new color negative film, the Ilfocolor of which I bought a roll to try. Also the analog booth of a local shop for this type of films and equipment was experiencing good interest as far as I could see. So there's hope :)

[@Overexposed1]

That’s great. Looking forward to seeing that from Illford. Their products are always a fantastic value.

[@iop223]

ilfocolor isnt being sold and manufactured by ilford harmon in the UK, its Ilford Imaging Europe a seperate company which uses the brand to sell stuff like the disposable cameras. it is likely the film stock is the same as ORWO Wolfen Color NC-500.

[@xiaodu87]

@@iop223 thanks for the insight. I didn't see that on the fair, as the booth advertised both the Harman B&W films as well as the Color film and inkjet papers ... However, as I also noticed the Orwo films on the respective booth I checked for both films online. At least the seem to be different in color, so it doesn't seem the same product in different package. I'd have to try.

[@sesa2984]

Did Superia return? I couldn't find it. Within reason I would happily pay a little bit more to have access to real Fuji film. I'm still looking for the button that says e"rase all digital progress and freeze technology in the20th century.". I would press it. I'd miss KZbin, but I'd get a lot more done. Like sleep. 😂

[@aaroncoss8981]

Love the shirt I got the same one

[@Overexposed1]

Thanks! He’s from just up the road from me!

[@bestofalllife]

maybe they realise a x100 variant with gfx sensor 😅

[@robdixon5016]

I just received 10 rolls of Provia 100F dated mid 2025. It seems Fuji is not abandoning the film market just yet. Now waiting to get some Velvia 50. It sells out immediately online at B and H. Its like a small lottery win to get some, but hopefully demand will make them increase production. Another great video as well!

[@Overexposed1]

Love to hear it! That’s the latest date I have heard on a Fuji slide film. Hoping they have the factories up and running!

[@robdixon5016]

Definitely. @@andrewmadsen

[@n0tchmc]

my friend grabbed a roll of velvia for me the day it went on stock again last week at b&h - a day later it went out of stock again lol. contrary to fuji saying they'd raise their prices, both velvia and provia are actually like 4 or $5 cheaper currently than what it used to be on b&h when my friend got it so that's interesting