The Science of Shopping and Future of Retail: Devora Rogers at TEDxWakeForestU

Inmar's Senior Director of Retail Insights, Devora Rogers talks at TEDxWakeForestU on February 23, 2013.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

[@MalluStyleMultiMedia]

wow..what a smart lady...very well explained ..good presentation

[@melissawong4125]

Nice talk. Here are my take home messages: 1) Shopping is decision making; 2) I rather pay more for time and convenience and I don't care about using membership card or coupons. 3) Most people consider 10 options before buying something.

[@JohnMurray4040]

Spot on Devora. You presented a complex subject simply and eloquently. What you describe is emerging in the marketplace.

[@charlesdavis6754]

Fantastic presentation, Devora. You gave genuine "insights." Thanks.

[@jooky87]

Awesome talk, very true that our consideration for purchases has changed big time.

[@FunkyFree]

The Google Search and DNA slide was very cool. Shopper DNA, interesting analogy to target what makes us research the brands we interact with and use. Scary a "Little Line of Code", tracks everything at POS, realtime big-data, predicting shopping behaviors. The secret sauce is a better shopping experience a throw back "General Store", mind blown!

[@rmadero]

Great presentation, thank you.

[@michaelvoithofer3503]

thanks for an amazing talk! :)

[@ntswincash]

With all the criticism going on, I want to add that the presentation might be a little long to make the point, but it is valid nonetheless. No matter where your customers are (at home, on the go or in your store) and regardless of how they interact with your retail world (via smartphone, a self-service device, a chat with your call center or a personal interaction with a sales associate), they expect you to make it as easy as possible for them to get what they want - good consulting, exploring your offers, checking the status of an order or filing a complaint. So omnichannel is all about putting your customers in center stage and giving them the possibility to engage with your brand in any way, at any time and by any means. That allows a better shopping experience than conventional retail ever could provide. And as a result many brands that have problems to adapt are struggling.

[@GlennBrumage]

Could have been 7 minutes long. Good finish, I almost died before she got there.

[@allaboutthepump]

finally...some data driven insights...really good....much more credible than some stuff saying in store computers for the sake of it....excellent

[@bogeyboxgolf7506]

Devora, this is amazing. Thank you! #FutureOfRetail

[@hasanbaaqeil42]

amazing....

[@bimanphil6471]

Why im not getting notifications of new updated videos. Regarding tedx?😢

[@AkmaAit]

Good speaker it is just no new notions are given

[@allaboutthepump]

read some of the neg comments and feel bad for her....if you look at a lot of the research about how high streets will survive it is all hot air about voucher redemption and big point of sale digital signage stuff....very futuristic but tech driven...not focused on consumer need...the point he makes here is really important and insightful actually....and a lot of people dont get it yet...it is what stores can do to add value to consumers needs...convenience, experience...that will save them...really good point by her as it is based on data...not futuristic what is possible types

[@carolkol2313]

Why doesn't the site do what r three video states

[@sweetwa089]

If i go into the store, i want it, when i want it, and how i want it. I dont care about anything else the store has to offer. AMAZON offers that. Only thing sucks is waiting for shipping. That is the millennial mentality.

[@sarahherman8666]

New ways of shopping...omnichannel!! The internet never closes, which creates a great convince to consumers. People are using the internet more and more to buy merchandise. The new tools people are using to track these new ways to shop are pretty cool. None of this could have been done 30 years ago!

[@cheryljeffali8251]

Future shoppers will be the most savy ever. They will demand to be able to " comment" on commercials. The model will be do and buy. Instead of, buy and buy Let me take you through a day. Wake up, social media, coffee, get ready. oops out of toothpaste...the mirror has a kiosk computer section. I order my brand. Next I hit the gym. I've been considering buying a treadmill for my home. There is a small store at the gym, I replace my yoga pants. All LG. equip. at the gym is available to the public online. I can try it out for weeks and take my time to decide to buy. After work I go to JCPennys, it's MUCH smaller 1/3 of the size . There is plenty of service there. There are no lines. There are staple items, comfortable clothes, but mostly, there are lots of models. you can try clothes, shoes and you can order them right there, they will be delivered very quickly by drone. Nearby is a store that sells kitchen stuff. They offer daily free cooking classes. They are doing a demonstration of how to make pasta. Everyone gets to try. I'm glad I popped in, I learn to make pasta and decide to buy a pasta maker, it will be delivered tomorrow. That night, I meet my friend for dinner. I love the platewear. The server offers to help me order it. Darn, I already have a set of dishes and limited space. I go to my trade app. I trade my lightly used dishes for some lightly used ones in the style of the restaurants. I'm willing to wait a few days and the fee is minimal. That night my phone tells me that a Family near by has lost their home in a fire. There is a list of everything they will need. I order baby supplies. within hours I get a notification that everything the family needs has been donated.

[@frimpongaugustine9720]

Cheryl Jeffali beautiful demo

[@valsklarov1043]

Science has shown us over and over again that advertisers play with shoppers’ minds to get them to buy as much as possible. Once consumers learn this, then they can be able to shop without unnecessarily spending money on items that they don’t need.

[@AdForUSLocal]

Liked the metaphor used for search dna < this will probably be much easier to understand than the human gnome... but really, does it matter? We already know why people say - YES and make a purchase. They want it or they need it. Other speculative buying factors conveniently push others agendas. Shouldn't our focus be on facilitating all relevant merchants to be recognized as a possible solution for the consumer, instead of presuming for the consumer which merchants are most relevant based on which merchants have the highest bids in on keywords or had the most time to 'optimize' their websites? Sure, Adware is (supposedly) what keeps building the web, but who wants to be captured in it, constantly being decimated by more and more non relevant (and expensive) big data agendas? We don't? Sites having merit are worth a shekel or two for discerning patrons finding their time, peace of mind and - wait for it-- their needs/ wants being met. The internet doesn't fall apart sans advertisements. We are all consumers. In fact, businesses may otherwise be described as 'Radical Consumers' because they buy more than average consumers. Shouldn't our focus be on connecting the two in their most basic needs or desires,rather than devising ways to separate them from each other until tolls are paid? Perhaps, I should have taken the " " pill...

[@Rambin123]

this format is boring go straight to the point without circles!!!

[@Starry_Night_Sky7455]

Exactly! This isn't the only TEDx Talk that won't just get to the point. I'm just impatient, lol. It's a fair presentation.

[@Zo-hc2fn]

there is the classic store let's call it 1.0 products almost never change the owner chooses the products it is boring now, there must be a new store let's call it 2.0 products always change people choose the products there will be via an app on the app, there is a huge catalog, people choose the products that will show up in the store the store is constantly being supplied with the products people chose

[@paulussantosociwidjaja4781]

Your words "decision making" really trigger and tickle, that's the key to getting sales. I wonder if the process of decision making force people to be product specialists and brands observers like me? Hahaha. Thanks!

[@ChipEichelberger]

Nice opening....good afternoon.....can you hear me ok - powerful.

[@drybones518]

Hey now, hey now. Be a nice guy there, "chip"

[@puleengupta754]

her sound is little weird many times

[@8bitpothead]

Did she really compare google searches to DNA? The two images aren't even similar...

[@ravitubefull]

If you are hungry, you have food and not drink water and vice-versa. Do you think this requires analysis or BIG DATA mam!!!......hahahahhahaha

[@ZokcoPokco]

Boring. No point. Don't watch.

[@georgeschlaline6057]

Good video could be shorter

[@sinaest]

Wow! This is probably the worst TEDX talk ever recorded and the speaker seems like a complete charlatan. Here's one instance that she says something dumb as if it were scientific: The Science of Shopping and Future of Retail: Devora Rogers at TEDxWakeForestU at 4:20 she says: "we felt that it was actually more ... like ... something like a heatmap .... or a neuron firing in the brain .... that that's what decision making might look like" (No kidding! there is a whole field of scientific inquiry about that called NEUROSCIENCE!) As if pointing out something obvious and making it look like she came up with it wasn't bad enough she then shows a image saying it is "actual data" of a "neural shopping map". OMG! It really takes guts to show a stock photo of a neural synapse and say it's actual data! As an academic researcher I am truly appalled by this act of pseudoscience.

[@pkwok6]

Interesting topic but abit boring story line, understand she try joking but could have been better Still potential unexplored

[@parijats2002]

disappointing..rambling

[@dilipthosar6524]

Yes, disappointing. Rambling and Huh? Like a talk anyone can probably give with her experiences over years.

[@prashantasthana]

Blah Blah. Not worth it

[@robinsan5704]

the presenter is simply a clueless shopper...just rambling...absolutely no insights. You would think she would be more insightful being a senior director. What's ironic is her talking points is outdated. That's how fast things are changing. Two words for this marketing clown: analysis paralysis.