The Secret Business of Nightclubs

[@ModernMBA]

Right now, Kajabi is offering a free 30-day trial to start your business if you go to kajabi.com/modernmba 0:00 Laws of Nightlife 1:39 Sponsor Break (Kajabi) 3:25 Principles of Promotion 12:51 Designed for Scale 23:27 Clubs Over Tables Eric Boss: instagram.com/ericbosschicago/ Jay Birt: instagram.com/Kidj8y/ Derik Epling: instagram.com/Mr360amn/ Thank you to William Sumner Noël for making this episode possible. If you're looking to go out in Chicago: instagram.com/Noeltookit

[@cartierwhite_lasvegas]

Excellent video

[@Jbgro]

Hey, is the narrators name Jordan something I think I recognize him from another channel

[@oy3ah2025]

⭐⭐⭐⭐⭐: Beautiful

[@TonyMoze]

The question I am curious about is: What are the IQs of men who are customers of this?

[@AZaqZaqProduction]

The whole subsidizing women thing really gives new perspective to the saying "if the product is free, you are the product"

[@Gersberms]

No joke, they're talking as if it's like throwing chum in the ocean to attract sharks.

[@556m4]

@@GersbermsIt basically is. So many dudes with money have no women skills and these are mostly the type of women that just go for material things and image. It’s exactly what each side thinks they really want unless they eventually grow up.

[@Lexicon345]

I mean effectively....it's not a wrong statement.

[@PaulMcCannWebBuilder]

It's so obvious what the product is. Alcohol is secondary (but a necessary part of the equation).

[@effervescent_smegma-s1w]

@@PaulMcCannWebBuilder not really tbh... most of my hookups were completely sober.

[@Bl00dnFl4mes]

4th grade math teacher moonlighting as a club promoter is the exact type of lore I came here for lmao, I love it

[@brandinojam24]

Imagine the parent teacher conferences. "Didn't I see you clubbing last week?" "Mr. Derek what are you doing here?" 😂

[@kidjay8]

@@Bl00dnFl4mes 😂😂

[@Chopper140]

Dude was geekin too

[@availablehage]

​@@brandinojam24 Thats why its a fourth grader

[@Shahmane666]

What does moonlighting mean?

[@aznpwnerp]

Can’t wait for the wendover collab on the logistics of supply chain of girls to clubs lol

[@MrCTruck]

Lmaoooo

[@mariusvanc]

Only if private jets are involved.

[@eduardoandrescastilloperer4810]

@@mariusvancDubai basically

[@raymondcasso7966]

The Dms are what I want to see

[@victordavis3688]

LOL

[@Autotad]

I love that I feel like I’m watching a National Geographic documentary with this. Haven’t been to a club in 15 years but it’s awesome seeing what really happened back then.

[@cliftonbrown4051]

Agree

[@brunojkobe]

lmao i was literally about to coment how much it feels like a nature documentary watchinv humans behave like this

[@cartierwhite_lasvegas]

Excellent video

[@mensch4434]

​@@brunojkobe this 😂

[@Chopper140]

I read something one time about how going to clubs and bars is pretty much the most primal thing that goes on in first world countries today

[@FinancialShinanigan]

Thumbnail got me thinking it's a VICE video lol

[@samc125]

Going to comment the same thing 😅😂

[@JoshiderOssi]

Same

[@Mr1930s]

The font for the subtitles are the same as well

[@Bipolar.Baddie]

God i miss old vice and viceland

[@hundgawf9506]

Same

[@kidjay8]

Thanks for having me! Love working with you and plan on working with you in the future.

[@iterativegrowth]

super admire your professionalism man

[@omersapir6781]

Is this you or your computer guy? :)

[@kidjay8]

@@omersapir6781 best one yet

[@86kickass]

Good work bro I used to love throwing parties in HS and College

[@Oceanatornowk]

Damn Modern MBA pulling out the disclaimer for this one

[@TolliverMusic]

Was thinkin the same thing lol. Like damn this finna be real af.

[@Locutus]

Because there will be someone complaining about the content if there wasn't one.

[@anush_agrawal]

One of the most unique business case study. The quality is off charts.

[@derikepling9687]

It was nice having you brother, you are welcome in the chi anytime ☝🏻

[@culturekingsboy6555]

Can I build your house in Melbourne in return to skip the line and green room?

[@ryanbaker5931]

I think I was most impressed by you my man, whatever the field, professionalism is respectable.

[@Alphabet7]

How do I get a job as a bouncer do you have any recommendations

[@clintelliston9687]

​@Alphabet7 you have to be in shape and then just walk up to the club and ask the security guys if they are hiring bouncers. Former bouncer here, i highly recommend doing it for the experiences but the pay isnt that great unless you move up to being the door guy

[@Sangano1]

@@clintelliston9687 Ditto this... Just ask the dudes that work the venue. 33:47 (welcome)

[@codingiswhyicryatnight]

I actually LOVE this format. Seeing multiple different people and the ways that they work and accomplish the goals required by the industry in their own ways is so illuminating, and I really hope we get to see and meet more people this way. And kudos to everyone featured on their hard work and their future successes. :-)

[@yujidevelle]

Totally agreed

[@ericbosschicago]

@ModernMBA Great video and awesome experience my guy. Glad you were able to see our world behind the scenes. Really appreciate working with you, thanks for everything! See you in May!

[@sammitra]

Ay yo, I'm super impressed with the hustle and the level of thought and involvement you put in. Props man!

[@ericbosschicago]

⁠@@sammitraTYSM! What’s left out is that I book a lot of young dj’s and manage them to bring in ppl to help fill the party which gives them experience and lands them other gigs in the scene as well. Also my 2 assistants kya and jazz are just as important as me, entertaining everyone when I’m not. My goal is to interact with every single person that walks through our doors. It’s not just a job, it’s my passion, my life. Along with emphasizing that mental health is first. Balance. The nightlife industry is not for everyone!

[@nerdyharrybartending]

@@ericbosschicago Mad props man. I do cocktail events in NYC would love to collab but really just wanna say how you were talking about giving people a good experience is exactly why I started as well. As a bartender I've always loved peoples' curiosity and fascination with cocktails and in private events I always look to feed peoples' imagination and give them the attention they don't usually get in a typical bar. much love from NYC ❤

[@heydontjudge]

Sorry to blow up your phone just that little bit more, but I've gotta say, you are absolutely awesome! Hope you have a good one, man!

[@dert4291]

you are a legend. where is the club?​@@ericbosschicago

[@MrCTruck]

Jay is professional but Eric is a true craftsman

[@kidjay8]

He is . He’s very good at what he does. He been doing it longer than anyone in Chicago.

[@user-eg3zs6oi7c]

that's like saying people who go to work, go to work. he is WORKING at these venues to ensure money keeps rolling in. you expected him to partake in these activities? this is not free time

[@NazriBuang-w9v]

Lies again? Spank Bang USD SGD

[@sandycheeks1580]

Jays not getting the respect & the club owner is making his job harder with small table area & uncooperative bouncers!

[@JONSworld49]

I thought it was Derek

[@JohnNovakovich]

The professionalism from these promoters surprised me, but it really shouldn’t have. I’m sure the scummy ones get weeded out fast, while the ones who take it seriously make good money for years

[@raphaeldwain7834]

What would make you so sure about that? I'd wager that most are scummy, and these are the exception.

[@user-eg3zs6oi7c]

uh this is a JOB, not his backyard or bedroom. he is at WORK inside of the club, to expect him to party along with the guests makes no sense. his job is not to party, it is to setup and setup and setup and keep the income rolling.

[@lenisghio]

they usually own a percentage of the venue or multiple

[@dirtydard4870]

These guys are scummy too. What makes you think otherwise?

[@smallpeople172]

@@raphaeldwain7834if you’re scummy, your business will never, ever last long

[@realityblooms]

these guys are professionals, but that guy who made the club popping in a Wednesday, that's an art.

[@stoneyshugarts2194]

You mean Thursday, with Eric?

[@drippyd8131]

It's most likely a college party with underage drinking lol

[@astronemir]

@@drippyd8131good college students over 18 should be legally able to drink and purchase

[@turkishd882]

@@drippyd8131it’s not. I haven’t been to his events in a while, but these are legit clubs in Chicago that ID and the avg age is probably 25

[@bubba94290]

@@drippyd8131most look like working adults to me

[@johanslabbert2869]

The first two promoters are good but that last guy, wow what a professional.

[@ericbosschicago]

🙏💓🙏

[@firebirdq826]

@@ericbosschicago oh shi its you!!

[@k-1072]

@@ericbosschicago you should make videos on how to get into this and some of your crazy stories. I fucking love that type of content

[@jediD20]

The 4th grade teacher promoter either has a speech impairment or he is trying to talk with "flex/drip(Whatever the Genz term is)", No judgment here, I do the same. I recently go to strip clubs and I talk like my normal self to the dancer. Didn't need to speak like I was cool, I can be myself.

[@kode-man23]

That’s the type of person that, if you’re lucky enough to have in your scene or your city, you cherish them. Because people with that kind of drive and passion don’t come along very often.

[@haloman447]

Love to see Eric Boss getting his due. I’ve had the pleasure of DJing house and sushi a few times and the energy is always unmatched. He’s good people

[@ericbosschicago]

TYSM brother! Been a minute! Greatly appreciate you and the work we’ve done together. Let me know if you ever want to run it back!

[@zellazenith8797]

​@@ericbosschicagoi have friends in chicago, after seeing how much hardwork and love you put into these you've earned my respect. When i come to visit Chicago we'll definitely come to one of your parties if you'll have us ❤

[@eagleplug3348]

Just curious, what is stopping you from opening your own night club? ​@@ericbosschicago

[@ericbosschicago]

@@zellazenith8797 greatly appreciate that! Where are you located?

[@Vnexpress1203]

@@ericbosschicagoYou look and sound natural at what you do. Your success is well earned and deserved!

[@brianschulz7833]

I’ve watched nearly the entire Modern MBA catalogue, and this might just be the best video yet. Interesting topic, interesting angle-almost journalistic in nature. I’d love to see more deep-dive content like this!

[@DavidLopez-xi1jl]

I really love this particular episode because the industry isn't as transparent as others. Please make more similar videos about industries that operate and exist right under our noses!!

[@BenCaesar]

Loved this format! It’s not theoretical breakdowns and spreadsheets which is great on its own but this is on the ground and gives real perspective. And draws parallels to other businesses which is genius. This channel is doing the work for real! Would be interesting to look at the macro of nightlife as a business as the newer generation is reportedly not going out as much.

[@yaizudamashii]

What I was impressed with Eric's party was that the partygoers do not look like traditionally club going people. Their race and profiles seem to be out of normal crowds attracted to clubs, and his events expands the horizons for the people themselves and the club expands the clientele on behalf of the industry. Eric is really doing a phenomenal job, from what's shown in the video.

[@mkontent]

Yeah Eric is the GOAT

[@ericbosschicago]

TYSM‼️Yes, many of my attendees are not regular club-goers, they’re there supporting the dj’s. Everyone is welcome & invited, I just want everyone to experience the party 🙏

[@ericbosschicago]

@@mkontentTYSFM❣️☺️

[@556m4]

I think they look exactly like the people that traditionally go to clubs are attracted to parties like this. Do you think this guy is successful because his guest list is filled with people that aren’t going to show up ?

[@potato11teen]

I completely agree. Eric has it figured out. Honestly, it's a goal I think everyone in their life should strive to accomplish, find a passion and share that with a community you care about. It's extremely authentic to internalize the goal because it makes your intentions genuine and people naturally follow that. Externalized goals require validation which requires you to become something you aren't. The demographic he targets I don't think he views as just an underserved market ready to be groomed, but a part of a community that needs to have experiences like this and the places to do it. @ericbosschicago, big ups for what you're doing for your community. I think if you could do this successfully for free you would, but we don't live in a world like that. If you aren't already familiar with the concept of third places I recommend you look into it. I think you may find a deeper meaning behind what you're doing besides just running a business. You've inspired me to be the Eric in my city's infant nightlife scene and maybe even a different way to carry myself at festivals and other live music events. Seriously a perspective I needed to see right now.

[@GyroCannon]

Eric's parties seem so cool. If I wasn't introverted, a normal weekday 9-to-5 worker, and not anywhere close to Chicago, I'd check them out lol

[@CCGarland]

Eric is meant to do this! You can tell bringing people together and having a great time is his passion.

[@ericbosschicago]

Correct sir! Appreciate the comment! 🙏

[@bikefarmtaiwan1800]

@@ericbosschicagoEric-you'd be successful at anything you did . Good for you !

[@Owenroad111]

@@ericbosschicagoyou are a legend sir

[@RomelMaldonado]

This is so similar to seeding a game server. People want to go where other people are present. Seeding is where you and your buddies hop on a server and just play together, eventually randoms begin joining and the server gets filled organically.

[@jamespohl-md2eq]

Bless your heart

[@davianoinglesias5030]

I love Erics model of business, morally and economically. It feels more genuine

[@joachimschmidt7662]

Lol he uses the most sex to sell it 😂 it's no better than the others

[@davianoinglesias5030]

​@@joachimschmidt7662I don't know how you decided he uses more sex nor did I say more sex is bad.

[@benardallotey]

This is honestly the best Modern MBA video. It’s so high quality, amazing content.

[@pavelgladkevich169]

Wow what an insane amount of effort... seems exhausting to do that every night. Can't believe that second guy manages to do it while also being a school teacher. Major props to Eric too, super cool the atmosphere he cultivates.

[@localfox1000]

2nd guy and his friend are probably selling drugs on the side to these women after a relationship has been established and after they have entered their network. That's where the real money is, it's very lucrative....that's why they work so hard. The amicable teacher can be the pleasant 'front'. The friend on the phone ( maybe several friends) in the 'back' sort out the real deals $$ in the DMs. These women think they're getting a great deal, drinks for free...but they are potentially open to being just as big of 'marks' as the men paying for the tables.

[@PaintballHazard]

​@localfox1000 Those are heavy accusations, do you actually know Jay?

[@andrepaz7856]

​@@PaintballHazard You are right, lets be real, there is a chance. Either if he does it or not, he still makes good money, 800-1200, lets say 1000x3 he gets 12.000$ each month working 3 days overnight. if we consider night that he dont have luck lets say 10.000 each month, its 120.000 each year. Either he sell or not, he doesnt need it, he already make good money. Having a job as teacher and getting 12k monthly as side income is something that if i would be Jay i wouldnt risk selling drugs.

[@AuroraAce.]

​@@localfox1000why specifically the second one?

[@lmattsonart]

The club scene is so far removed from what I like. Going to a club is sounds like an absolute nightmare...but this video is so fascinating.

[@yeskaitlyn8029]

it can be fun with friends

[@artbyrobot1]

@@yeskaitlyn8029 i went to clubs for a couple years and never had even 0.000000001% fun. I just hated everything about it but was under the delusion it was networking or a way to possibly meet somebody or w/e and nothing like that ever happened.

[@mkontent]

Eric's parties sound great

[@carlosreid51]

Its half naked women that are fun and music

[@earthling_parth]

Same. I can never see myself enjoying in a club. Eric's passion for showing joy does seems fun though but the over sexualizing turns me off a bit. It seems desperate and cheap.

[@Emc4421]

Eric is exactly what I would do. This way when other people walk in it feels like an authentic party with authentic people. Those are the best parties.

[@ruinerblodsinn6648]

The way these parties are organized is so bizarre to me. I am located in Berlin (Germany) and have gone out to Techno Clubs for almost 12 years. We don't have anything like promoters, tables, preferential treatment for women... stuff like that. Everybody is the same in front of the door. At least at the most famous and best clubs - only the shady places do these tactics.

[@hwfq34fajw9foiffawdiufhuaiwfhw]

@@ruinerblodsinn6648 you're talking about raves. there are 'da club' clubs in berlin too

[@andrepaz7856]

@@ruinerblodsinn6648 Raves are built different and its a totally different context and target. In my country promoters are not profesionals really, they are just people who likes party and then business owners talks to them and they end up in a deal like, bring a table and we give u a bottle for free per table. 90% of party promoters are college soul party hosts.

[@quincylarsonmusic]

I haven’t been in a night club in like 15 years but it’s so cool to learn more about how they operate. I always assumed they were sketchy and manipulative. But now I seeing that last promoter Derrick just trying to bring the party and help people have fun on a Wednesday night, I can tell it’s hard work and he takes pride in it.

[@Takyomi]

This! Great video that really cleared up some misconceptions for me.

[@iterativegrowth]

I think Derrick was the first promoter and Eric the last one, right? (Not trying to be a dick with this correction lol)

[@quincylarsonmusic]

@@iterativegrowth Haha yeah thanks for correcting me. it may have been Eric. The third guy in the video.

[@djetton1]

The CodeGoat himself!

[@floh6153]

I mean it is sketchy

[@NobodyInTraining]

Fantastic episode. Really appreciate the extra mile you went on this. The footage, the characters, the nitty gritty. I hope the algorithm picks it up.

[@Williscool]

Dude you're giving away the game! Lol 20+ years of learning nightlife in a 30ish minute video. Crazy. Great stuff

[@peterparker2068]

Maybe the game is dead. I might be wrong but club life might be dying. I don't know I haven't been to a club in years

[@guydreamr]

@@peterparker2068 Clubs aren't dying, you just got old(er).

[@mistermood4164]

@@guydreamr younger people aren't going to clubs like the used to

[@guydreamr]

@@mistermood4164 Or maybe you aren't going to clubs like you used to

[@MonarchPoolPlaster]

Yeah the club scene is kinda dead

[@arttsai7665]

Love this video! Three different promoters, 3 different marketing strategies! Derik - selling exclusivity within the nightclub's prime real estate / traditional word of mouth branding/venue aimed at younger crowd between the ages of 21 - 26 Jay - 2-person team leveraging technology for scalability & hospitable hosting / bringing in as many guests he can for scale / letting the club's reputation do the branding with known local DJ & headliner artist Eric - bringing young professionals & older demographic to relive the party days / using props to create a fun atmosphere to liven up the crowd / bringing consistent businesses to the venue that would otherwise close on a typical weeknight

[@LearnToWin823]

Among all the promoters, I think Eric gives the best club experience for everyone since his parties are inclusive and nonjudgmental. Anyone can have fun and have a great night out without being discriminated against based on appearance or income.

[@dritan3020]

Love this. Such a high level of thinking in a business of informalities

[@ericbosschicago]

So informal. No handbook. Just chaos lol.

[@unstoppableExodia]

Wow Eric’s parties really redefine what i thought clubbing could be. That guy really knows what he’s doing and i respect that. He saw the limitations of the conventional way of promoting and really seems to have broken through that i would definitely go to one of his parties if i was in Chicago.

[@CJTongue]

Very interesting. I used to be a night club promoter in Scotland and it worked a bit differently. We were part of the underground techno / drum and bass scene, so it wasn't so much about being glamerous, but it was about putting on a great night and creating the right vibe (much closer to what Eric was doing in the 3rd segment, but without the Sushi). We would have exclusive use of the club, and would keep all of the door receipts (and had to staff the door ourselves). The club would provide the bouncers (numbers based on our expected attendance) and the sound system (again we could choose if we wanted a 5k, 10k etc based on our needs), both of which we would pay for. We would book DJs and pay for their fees, travel and accomodation, provide decor and bring our network of friends, many of whom would help us out with promotion, flyering, postering, manning the front door etc and so wouldn't pay. We would keep all door receipts, and a % of the bar take over a minimum (basically they take enough to cover their costs, and then split the profit). The better we got at creating fun nights the more famous we became, and eventually we had top DJ's from London asking if they could come and play at our night, as they had heard how much of a great night it was, so they would typically waive their fee and come on an expences only basis, so we would arrange accomodation and travel. This meant we were able to get much more expensive and famous DJs than we could reasonably afford on our budget, which again helped our reputation. We also got great press in local papers and even titles like Mix Mag, which again helped the brand. The more we spent on making the night fun and giving to the crowd, the more we got back in future events which was a very virtuous cycle.

[@vladonutueu]

Thanks for the insightful information! So can you tell us, what stopped you from doing this?

[@devinc7068]

What was ur club night called? I’m a promoter in Aberdeen

[@erin.void404]

Yeah what was the club night called? I'm also from Scotland and know both the Edinburgh and Glasgow rave scene well. I'm so happy you can avoid clubs like they were showing in this video - nothing about how many women you bring in, just how good the tunes are

[@Da.ve07]

Hi mate im also in Scotland, active in the techno scene and wouldn’t mind networking with you. Where can I reach you?

[@redhot663]

Yeah this is how I remember it as a student in Aberdeen. Men and women paid the same entry fee. You'd just hear through word of mouth which club had the best nights and go. None of this promoter business. I was shocked on my first trip to America as a 21 year old girl and not having to pay a dime to get into any club, even with big celebrities performing! Now I know why haha, I was the product.

[@broxtt]

Having worked a bit in this industry I didn’t have high expectations of this video, but Once again I am so impressed by the thoughtful depth of Modern MBAs work. From thinking through what the actual hard work Derek and Jay are doing, what differentiates them from their competition, to seeing how Eric elevates the work to a real artfom, that he takes genuine pride in, is amazing. Thank you for this thoughtful and insightful analysis.

[@effervescent_smegma-s1w]

Bottle service is a scam. The clubs send girls out to other bars to lure men into coming to their club and buying bottles. Each and every $300 bottle of grey goose has the girl earning a commission. Meanwhile the poor simp thinks he has a chance 😂

[@johnmorrison7205]

Is that really how much they want for a bottle lol? geez

[@seanoreilly9950]

@@johnmorrison7205bottle service is basically the bottle for 10 times the price and a bottle girl comes and gives it to you, it makes zero sense

[@444l2]

Have no sympathy for simps they don’t deserve it

[@ntl9974]

​@@johnmorrison7205 Bottles can be $500 or more

[@user-hn3uu3gj2g]

Bottles are typically more than that and most guys planned ahead you’re right though only a dumb guy would buy a table for one girl

[@nate7645]

as a techno event producer, Eric‘s approach resonates a lot, despite being almost a completely different vibe and crowd. Creating community like that is such a potent antidepressant. It’s so clear how much he values community!

[@GuRuGeorge03]

I used to be a dj and some promoters were even clever enough to ask the ladies what their favourite songs are and he then asked me to play them at specific times. Little gestures like that can go a long way, especially when a night is tough and there aren't as many guests or it gets super warm inside because the AC is broken or whatever reason. In the end it is the tough nights, that define the promoter's skill (and also the dj's skill)

[@akj3344]

So essentially, when I go to a club, I don't get the priority treatment, and I am paying for the whole thing. Incredible!

[@MarkL-we8uk]

Either be an extremely pretty lady or a big spender then...

[@youtubyoutub2304]

Or a crime figure, crazy how you all don’t seem to know these places are like tattoo parlours, legal crime business fronts run by criminals

[@MarkL-we8uk]

@@youtubyoutub2304 in essence a big spender

[@valoremvita]

This is quite literally my biggest hobby for the past few months. Going to different venues fridays and saturdays. Living next to Toronto is a dream, tons and tons of spots to check out.

[@Rudy1150]

i feel like i need to take a shower again after watching this. lol

[@wackychicken]

The promoter business is so lame when you realise what it is... apart from the sex they would get from dumb ladies

[@shampoable]

true, I'm not one for clubs/nightlife and this video just reinforced that. All this club stuff looked cringe

[@WPaKFamily]

@@shampoable good thing I wasn't the only one. All of these vapid fake thots with their dumbass plastic talons.

[@sylviapage61]

yeah the way they talk about women makes my skin crawl a little..

[@Nonamam]

​@@sylviapage61don't think it's necessary a reflection of their personal views but rather the economics of sex.

[@haiderasim31]

Weird. The viewcount for this video is significantly lower than other videos. This video didnt pop up in my subscriptions at all and I had to search for it. The algorithm does not like something here for sure. Great video as always. Super informative to learn about these hidden in plain sight industries.

[@table_salt]

the thumbnail isn't like his others and his title is too specific to Chicago

[@h1inc816]

He should have followed people Chicago, Vegas, NYC, LA, Miami, and London, Dubai for international. That would present a better representation of what it's like. In this video it's most Chicago natives who are coming into these clubs. But in other, more tourist centric cities, you have to somewhat change up your approach and the competition is bigger. The need to attract whales is bigger. I saw one video talking about promoters in Vegas catering to whales who spend $10-100k easy but these promoters have to find women and whatever the whale wants including drugs and sex workers (if the women are not on board). The hotels and clubs are often in on it as well. Search atmosphere models and you should see videos about it

[@blake9746]

​@@h1inc816that video would have taken so much more money and time to make. I think he painted a pretty good picture here. Not sure it's worth it

[@p07a]

I didn't know/see this video existed until today, after the videos for the tacos.

[@cheesebuger13]

The last one honestly does feel like the best time. Not being judemental is the best way to have fun in life. The other two just feel worse.

[@aarons8711]

Same, the heavy emphasis on gender ratios and such feels so weird and grating-bubble guns and sushi sounds a lot more fun.

[@colemc18]

Considering that it happens on a Thursday I imagine the club is willing to be more experimental/lax.

[@ericbosschicago]

Thank you! What we do is different. I’m actually curating, coordinating operations, and hosting the party. I strive to make each one of my concepts an experience.

[@artbyrobot1]

@@aarons8711 so you are the maturity of my 2 and 3 year old daughters. why not bring a bubble gun to work and while out stopping at the bank or post office while you are at it since its so fun.,

[@MoshJunkie426]

So all it takes is some bubble guns to separate you from your money and attention? Man no wonder dumb stuff gets so successful

[@thebritishindian1]

This video proves to me personally why this is the worst way for someone like me to pick up women. Great insights in this video, well researched and presented, thanks 👍

[@bnwo]

I haven't watched Vice in years.

[@Locutus]

I haven't watched it in days.

[@kalvincalvert]

VIDEO STARTS @3:30

[@survivingsociety8592]

As a normal guy (nor famous nor rich) and someone who has a lot of friends who are girls and experienced a really in depth display of the power of promoters and girls in clubs (when I was in Italy must a preface) Eric was really a fresh of breath air and what I wish all clubs would be like. Maybe that's cause I'm a guy and more or less I'm powerless in clubs, but I really appreciate what Eric has created and I adore it. I also respect the promoters in this video because although they are playing a game with clubs, they're keeping their girls safe and that's respectable. But Eric man, I love it

[@ericbosschicago]

TYSM‼️I really appreciate it too. My party last night was an example of an entire place having the time of their lives from beginning to end. The vibes, energy, conversations, dancing, interactions, everything. And you really have to be there to feel it, since it’s unmatched because of every little detail, me circling the room like a mad circus clown lol, my assistants, and every psychological component we integrate. Greatly appreciate the kind words❣️🙏

[@dominicspier6917]

Im socially exhausted just watching this

[@Patangy]

This is AMAZING how is the algorithm not recommending this more. Eric (the last promotor) was like a conductor guiding an orchestra. It's like watching a nature documentary with humans!!

[@fibonaccino69]

The narration style of going through the typical shift for these workers is such a great way of showing what their job is like.

[@user-yr1si5db3d]

Inclusive and non-pretensious parties- Man I love Eric.

[@ericbosschicago]

TYSM‼️💓🙏

[@von...]

@@ericbosschicago this video was enough for me it be on the lookout for your parties. I am not about to make your job harder & be another one of the hundreds messaging you tho lol, ill look out for promos on your page.

[@ErikPelyukhno]

@@ericbosschicagoyour vibes and your goal with your parties is nice! 😊

[@NewSchoolProduction1]

@ericbosschicago is the real deal met him a few times at some clubs in chi and is legit as they come!

[@yoitsquinnb6019]

So glad this came across my feed, this is such a well put together and fascinating look into nightlife. Thank you for creating and sharing this!!!

[@mattymatte6289]

This has been sitting in my watch later for a month. This is 10000% your best video. I'm sure these are massive labors of love and this has certainly been under appreciated but I think this would make your channel explode.

[@49_sachinmalve42]

Really great video, love this type of format, Something we all see and hear but never knew the insight behind. This can be a good niche for you and separate you from other 1000 of business breakdown channels

[@Ferrarimangp]

This was a great video. Reminds me of the book Very Important People by Ashley Mears who goes undercover in the NYC club scene to investigate the lives of promoters and how they operate.

[@T-rick]

These phrases like "about to pop off" with this serious tone is too funny.

[@badyoutuber1986]

😂😂😂😂😂😂The future of our planet.

[@michael_day]

This is so out of left field but I clicked immediately and ain't leaving

[@ashutoshkumardixit5657]

Some clubs do have paid models to make guys buy the most expensive bottles.

[@vinceandrich4603]

Perfected in OG Las Vegas casinos. Known as shills, like Sharon Stones character in Casino, they drive up sales on table games, bars, clubs and restaurants

[@BusinessandFinance-ym5bk]

"some"...? Actually, most of them do.

[@Epifols]

Jay was talking about how clubs hire him to bring 10s and "12s", while his whole posy is 5s and 6s. No doubt the clubs have to pay for actual 10s.

[@handfuloflight]

@@Epifols lol

[@Blastoise9000]

Man, this ended up being far more interesting and less sleazy than I was expecting lol. I’m 31 and a native Chicagoan and while I never really got into clubbing, Chicago’s nightlife and clubbing scene is as good and fun as the best of them. There’s so many different and dynamic offerings here in the city if you’re into the nightlife and you can have some crazy fun experiences if you know which clubs to go to. This inside look at the logistics of how these places are ran was fascinating. I will say that while I didn’t really care for the two guys or their clubs, the last one looked more vibrant, chill, fun and I really liked the hard work and dedication of the last promoter. That club feels more inclusive and sexy and thrilling, with a diverse mix of people and would be a little more up my alley, even though I don’t generally go to clubs. I may actually consider hitting that one up sometime on my off days. Overall, great work, MBA! This was one if your best yet and the cinematography used for the footage was impressive. I hope you got to experience even more of the Chi and enjoyed your time here. I’m looking forward to your next deep dive.

[@von...]

first 2 are where you spend money to impress & the people spending money are the ones who feel they need to do that, the last club is where you go to have fun in a fun environment - which, for me personally, is step 1 -- bc I am not spending >$1k in a night if I am not having fun first. I dont care who thinks I look cool or I got it lol

[@AlienMs]

One of the best videos you've put so far, great job!

[@joshlentz7468]

Great video. Sorry the algorithm didn't pick it up. I thought this was a vice video at first until I read that you made it.

[@MiaBostic]

I'm a former clubber in Chicago! There was/is so much discrimination when clubbing in Chicago while Black, my friends and I were turned away so many times during our 20s.

[@chazzbranigaan9354]

It wasn't cuz you were black baby girl they discriminate in looks.

[@bulletsandbracelets4140]

Considering the demographics of this city, this is wild to hear! (But not unbelievable). I hope things have gotten better, but the shallow take on prioritizing 9s/10s/12s etc means they probably still get away with a lot. (Especially up north of the river, which is where I imagine a lot of these clubs are?) I get it, gotta sell tables, but it's why I've never gotten into the scene. I don't even wear makeup - give me a chill open mic bar any night. Sorry to gravedig a month old comment, but really do hope things are going well for you. Chicago is an incredible city, I feel like it shouldn't be rare to see positive things about it on here, but it is. This was a nice change

[@antronx7]

Don't feel sad there's nothing wrong with you and there's no racial discrimination as you imply. You and your friends most likely did not have the look that rich dudes are looking for. Remember who brings cash to clubs.

[@mozbeats4717]

Not from chicago but I hate shit like that

[@oluomau.7489]

Same in Florida! Judging by the comments, change is a long way to come :(

[@jmmbuthia]

Fascinating video. For the club the tables are inventory, for the promoters the women are the inventory. I like the way Jay uses social media and dating apps, Tinder and Instagram, to get new inventory, sort them out in different packages and assign them to clubs. And of course as with any product, the parento principle reigns, a few women will be on the top list and account for 80% of the referrals. Would be interesting to see what Chris Williamson of Modern Wisdom thinks of this video

[@conroybogle3713]

These people work SO hard. The soul of the Nation..

[@StopThatSquirrel]

Love that you've treated this topic with some respect. I'm pretty deep into the LA nightlife scene and most people never have anything good to say about the nightlife business. Everyone's so judgmental about people who like to party. I love that you captured an important aspect of the current era and translated this wild business for those who aren't a part of it!

[@a.town.2053]

this video perfectly explains why I have never (and will probably never) buy a table at a nightclub. from watching the video, everyone seems to be primarily socializing with who they came with, and the tables seem to be hustle (thanks to this video). I have seen a many of club goers looking at the bill and scratching their chins figuring out how they are going to pay for it. i will go out when it is free and minimize my cost of being there

[@Gigi-rl2hl]

This is so humbling as a girl, I went to mami with my friends and I was the only one not let in the club. It was so humiliating, we came from Chicago all the way down for my friend’s 21st birthday. Safe to say I was never invited out again 😢

[@kaydkaydkayd]

wait so even if u offer to pay to get in they wont let u if they dont think u r pretty ? or did u not bother to try again bc i know i wouldnt tbh

[@adeptsaxophonist]

What did your friends do? As someone who now lives in Chicago who also knows Miami well it’s not surprising it was Miami but definitely odd they wouldn’t let you in at all or your friends wouldn’t stick up for you? Mind sharing the details of what happened?

[@Gigi-rl2hl]

@@adeptsaxophonist all Latinas and I’m a dark skin black girl. It’s crazy bc I’m also an exotic dancer… I get hired at hard clubs to get into. So I know I’m beautiful, well just as beautiful as them.

[@Vnexpress1203]

⁠@@Gigi-rl2hlSorry to hear about your experience! Never allow an ugly soul determine how beautiful our soul is.

[@artbyrobot1]

@@Vnexpress1203 she's an exotic dancer enough with this beautiful soul garbage she's selling her body for money. Pure evil

[@thehellezell]

Really quality job on this doc, this is an impressive step up. I paid for college playing bars and big parties and booked bands/ ran sound at a couple venues as a side hustle. The kinda clubs in your vid (the first 2, anyway) were never my scene, but I always enjoy watching the business of nightlife and found this fascinating. People really take for granted how much you have to grind to make things happen.

[@thekryptkeeper7318]

A lot of respect to Eric man knows his thing 😊

[@ericbosschicago]

TYSM‼️🙏

[@ysidrogalaviz]

Nice I used to be a club promoter in Houston, TX for almost 7 years and this has me pumped

[@dansan4393]

"These parties are like Eric's children" That's the core of why he's so successful. I want to go visit Chicago now hahaha

[@eddie_chacha]

Love this format! Great change of pace from the other vids

[@robert__]

im so glad you are leveling up your production, you provide great and informative content

[@PatrikTheDev]

I love this new style of videos where you follow someone and explain how their business works, it’s a really good fit for your channel. I also enjoy the purely theoretical videos, they’re always top notch.

[@TheAussiePencil]

That was unexpectedly fascinating. I had no idea there was so much complexity behind clubs

[@Tiger_Li]

This newer style of “documentary” video is awesome, I’d love to see more!

[@anantsharma7955]

new Modern MBA video, it's a good day today :)

[@edr.2642]

Nightclubs cant make enough money with my friends….we used to always drink a lot in out place before hitting the club. Pay the cover and thats it. One drink is the most we would order.

[@jacksonkim9529]

Imo, you need a certain percentage of people there who are just trying to genuinely party at the club, spenders or not. Doesn't matter how stacked the tables are if the dance floor is fucking sead.

[@701delbronx8]

The goal is to bait the girls in to get male whale spenders who want to seem cool

[@TheMudsnake]

Facts, always gotta pregame. I can get very buzzed at home for less than $10, meanwhile one drink at a bar is $15+

[@danielcard413]

The editor used to work at VICE

[@Ottotherepoman1]

U TUBE IS an amazing resource, really no excuse not to be able to run a sucessful business, when there are so many insiteful how to do it like this.

[@sieryotube]

Great insights, really enjoyed this video. Have never seen a look into this world as close as this. Also very cool to see you guys experiment with this new video style! This is definitely something that I'm going to forward to friends/colleagues.

[@notdeweydafu3855]

The night club system in Mexico is just like in Chicago and, in my opinion, it sucks being a man. You literally can have much more fun with 6 friends drinking beers in your front yard than going clubbing, potentially getting into fights, spending a weeks' worth of salary and either getting boring one night stands with high risk of STD transmission or just getting ignored in favor of other guys who are willing to spend more for a girl

[@chipster3394]

Get your passport and go outside the us

[@guttsu]

Definitely takes a special, very extroverted type to maintain that level of hype and awareness all night. I can't imagine it, sounds way too exhausting.

[@06watta]

Wow I am blown away by the quality and professionalism of this video!

[@BladeRabbit]

I really like how you followed the job of a nightclub promoter to explain the business.

[@andresyesidmorenovilla7888]

Really cool documentary! Never thought I'd find this topic interesting, yet here I am. Keep up the great content💪

[@it_is_ni]

I don’t party anymore, but I did a lot. This video reminded me why I disliked clubs almost from the beginning. It’s SO focused on alcohol, social status and the “meat market”. Give me a psytrance party or illegal rave any day of the week instead. Such different vibes. I’m also wondering: how do promotors for gay/lesbian clubs or venues work? Just invite hot people for free and the rest will come?

[@theoneandonlyflix]

Masterpiece of a video😮‍💨

[@guitarninjarick8179]

This video was really interesting. Impressive how they build their brand out almost nothing but social media. The first two guys were impressive but the last guy Eric was on another level. I'm older and don't really subscribe to that lifestyle but would really want to go to one of his events. It's like peaking behind the scenes of a great magician when you see how the trick works it's not so impressive but when he does his magic on the stage for all to see you are blown away!

[@ericbosschicago]

Greatly appreciate that! This is funny because my assistant actually called me a magician before lol. I focus on making it interactive for everyone there, and I’m constantly doing things to raise the energy in the room 💪🙏

[@guitarninjarick8179]

@@ericbosschicago u doing great work!

[@ryanrodriguez1234]

This was really interesting. Y’all should feature more unconventional side hustles like this!

[@k.5152]

I want to know more about jay! A math teacher who hustles people into clubs is a fascinating career

[@iwouldliketoorderanumber1b79]

😂

[@NewWesternFront]

Yeah I was wondering if he is ever concerned about the 2 jobs spilling over. Like I don’t have a problem but I wonder if some his student’s parents find out and think it’s scummy or something and makes an issue. He probably has to make extra sure he doesn’t slip up in a devious way at the night job

[@crud118]

This is fascinating to me, my business installs sound/lighting/video systems primarily in high end lounges and nightclubs so this is the majority of my clients

[@profitbear7337]

This was extremely interesting and enlightening. I appreciate the respect you gave each of these men as they worked their craft and created value and great memories for their marketplace and target customers. I feel like a lot of people would look down on these promoters, which is too bad. All I see is extremely astute businessmen who know their product, market, and niche and who go out every weekend and create real memories for the people they work with. A lot of respect for these guys working hard, and for you the content creator showing us the business of clubbing with no judgement. I never thought about the economics of a night club but they are fascinating. You have a new subscriber

[@cruz5327]

Really liking this boots on the ground business journalism. Very interesting to see. Never realized how hard at work these promoters are seems like they don't ever stop

[@majesticm4808]

I watch every video but I found this video especially fascinating. Ironically I'm not much of a clubber. It feels like a rich man's game and I'm far from rich. But the logistics of it, how much work goes into making it an memorable experience is really cool to see. I like bars and I like getting to know the staff and i don't live in a major city, so this was an interesting step up. I planned a friend's birthday and wound up doing similar work to a promoter (for a party of like 7-8 lol), and that was a task. Can't even imagine trying to fill an entire nightclub in a major city, I don't have the social battery for that lol. That Eric guy is a genius imo lol I wanna go to one of his parties.

[@MrStevemur]

Seeing how hustle works makes me dream of leaving cities to go live in a village somewhere. Excellent video.

[@bersah4517]

It's a good day when ModernMBA uploads a video