The secret to becoming popular on the internet

It's my only hoodie, okay.

[@thejayalto]

My new thing, I reply to every comment...

[@ShawnStafford-1978]

I took a few "risks" and my first original channel was terminated. Along with everything included on it.

[@EpicDIZ]

I don't need fame and riches I just want to replace my daily income so I can do this instead of make the trudge to work. Great talk man. I needed this motivation.

[@dizzycreates]

All you need is 1000 true fans.

[@thejayalto]

The key is in the purple cow!

[@Dancing_Alone_wRentals]

I don't need fame, riches, the trudge to work. I think, I need a donut.

[@ZacAlsop]

This thumbnail caught my eye Also Seth’s book is great, also recommend tribes

[@thejayalto]

Literally love Seth Godin.

[@josvinte]

Simply loved this video, Jay! I was struggling with a decision on which path to take on a specific step of my career, and you have just made me figure it out, thank you!

[@thejayalto]

Glad I could help (hopefully it works)

[@jenyalegin]

simple idea executed brilliantly. loved your calm & empathic delivery.

[@thejayalto]

Thank you. Being British is a superpower.

[@FilmRaker]

also check out Jack Trout, "avoid the mushy middle"

[@ManuelBoza]

I’m loving these videos Jay. The style, the vibe, the lessons. So great. Keep pushing 💪

[@Abdulrahman-iq5ww]

Me too

[@thejayalto]

Appreciate it, Manuel. Feel like after 9 months I'm finally finding my style

[@ThePlantPoweredRunner]

Jay, this was great. I remember reading a lot of Seths books when I started in real estate. It worked and continues to make me different. I've also added this to my KZbin channel. I run slow... much slower than the average runner. I also show my results of my runs and how by running slower I'm getting faster all while running at the same heart rate. I tell my story and people seem to like it. I went from making 150 videos a year to 57 and now I'm getting more views than before. I'm consistent and honest in what I'm taking about. This I think makes me different in my KZbin space. I really like your videos and how you teach your audience what you are learning. Keep it up and maybe you can talk about what you teach on twitter

[@thejayalto]

Awesome story, top work

[@PaulYuNow]

I always look forward to your next video and I'm never disappointed Jay. Keep going! We're rooting for you

[@thejayalto]

Paul, email me! You won $250 (first person to comment it on last week video won)

[@DSLRguide]

going niche has served me well. not just in terms of the broad topic of my channel, but sharing my precise experience and feelings. trying to do more of that, rather than rehashing the ideas that worked for me in the past. Thanks for the reminder!

[@thejayalto]

My pleasure!

[@ijr4937]

i have never seen someone on here make the thumbnail like that. that was a perfect way to end the video. Great Job. thats a subscribe!

[@abundantslife]

I've watched this video Close to 20 times….I keep rewatching. This message is more than a thousand bucks

[@franpalokaj]

Great video Jay! Big fan of Seths work ❤

[@chanici]

This was recommended to me! I loved your authenticity

[@thejayalto]

Shout out to the KZbin algorithm

[@kaalraam]

i've watched ALL your videos. keep going man.

[@JonAdamsTech]

Great video Jay, this was super encouraging as ive definitely felt late to the game and frustrated with myself that I didn't start when I wanted to 7 years ago.

[@thejayalto]

Never too late

[@hugorook8240]

Loved the vid Jay! Big flan of yours!! ❤

[@zacmason]

Super relevant for me right now... as I actively try to find my schtick on YT.

[@thejayalto]

Happy purple cow'ing

[@Macromyth]

Now theres a thumbnail, Love it man!

[@thejayalto]

Thumbnails >

[@Corrans]

I have been on KZbin for a long time, the growth has been super slow, no viral sensation and that's OK! Your videos are good and you will grow.

[@MananAnwar]

Thanks Jay, I needed it. 💜

[@thejayalto]

My pleasure

[@noahtherockstar]

I remember watching that TED talk, thanks for the reminder Jay! us small creators appreciate and see the hard work :D

[@thejayalto]

The best TED talk around

[@GhostShipMusic]

I'm really liking your channel Jay. Thanks!

[@thejayalto]

My pleasure!

[@KnownameL]

Would you ever do a series where you review small KZbinrs channels and give advice?

[@thejayalto]

I'm just a small KZbinr as well

[@KnownameL]

@@thejayalto

[@JaylenLanier]

You sir, have yourself a new subscriber! A lightbulb just went off, I don’t need to worry about making the next best thing, or growing the biggest following, what I desire is building an authentic community!

[@thejayalto]

Welcome aboard!

[@rafaelacrispim930]

Thank you, Jay!

[@thejayalto]

My pleasure

[@ayv3e]

First video of you I come across and honestly mate… thank you. It hard not getting dragged into the rat race. It’s hard separating how well your content performs and how you value yourself. Thank you for providing that TedTalk clip, but the narrative you added is what made this video so inspiring and valuable to me. It’s nice knowing we are all in the same boat, even though we might be ‘competing’.

[@thejayalto]

My pleasure! Thank you for the kind words

[@DetroitNinja]

I'm that purple cow.🐄 On the road to 100K subs. 🐮🎉

[@thejayalto]

Happy purpl'ing

[@LukeBarousse]

different is better than better.... keep up the great content Jay!

[@thejayalto]

I like that

[@user-lp7rp7cb4g]

I can feel something purposeful in you, this message is very important for me at this time. We could make something we love, purposeful... With grace and let the universe do the magic. Good luck Brother.

[@thejayalto]

Likewise, good luck.

[@orbitforcreators]

Thanks for that reminder. What I see with a lot of creators is that they have no way of knowing if they stand out or what makes them different. All they know is their perspective is normal and they see what other people publish that gets attention. I think that's why many simply copy instead of fully being themselves. That's at least one thing with building a home for creators.

[@thejayalto]

It's much easier to copy than find your own voice

[@orbitforcreators]

@@thejayalto word. It took me the last five years to figure out what I actually want to do long term

[@JoffneyT]

Best thing the internet has produced in years is this video, really helped so thanks. Keep on being a purple cow and you’ll be big soon

[@thejayalto]

Wow, very kind. thank you, Joffney

[@LaytonGarner]

Working on a new challenge video that takes some different twists of what the end result will look like, hoping it comes out well, and will be keeping the “Purple Cow” mindset

[@thejayalto]

It's all about them risks

[@8NW3]

Simply put!!! I love this. Become a purple cow. I had forgotten about this video by Seth Goden. He’s brilliant. Thank you for making this video. It is the motivation I needed to get started on my journey of making videos.

[@thejayalto]

He really is brilliant. I might make a video where I read every Seth Godin book.

[@burnieclimber]

I love your content!

[@thejayalto]

Thank you!

[@ManisMic]

Awesome video bro

[@lechugahumeda479]

Do you know Tom Scott? Your videos reminds me of his videos i mean, it's a talk with interesting points, really like it. And 4k Subs congrats 💚

[@thejayalto]

Tom Scott is the embodiment of being yourself. Big inspiration for sure (and fellow Brit obviously)

[@islnds]

I think you're remarkable (:

[@meledrisiarchive]

Keep pushing

[@user-yf8iv3ml1p]

Camera presence getting better Jay!

[@thejayalto]

Slowly but surely

[@AnshumanStark]

You're lit!

[@thejayalto]

Too kind!

[@Pintofproof]

This might be the best thumbnail of 2023. A testament to simple but creative solutions being the most affective

[@thejayalto]

Simple > complex

[@InbalsKL]

Loved this video, amazing and inspiring! I'm in the same boat with you..

[@thejayalto]

Appreciate it

[@JamesGWall]

be different, take risks, that's the advice. I think most people will be looking for help with that next stage. How do you be different, what risks should you take? So here's my take, free advice. Most good videos are based on a question. Can you survive buried for 7 days. MrBeast answers some of the most insane questions. But questions don't need to be big. How to edit faster. Which lens is better. Can I tell the difference between supermarket cola and Coke. Firstly you need to decide what kind of creator you want to be, there's mainly two options, are you an entertainer or an educator. Then you need to figure out what subject you want to educate or entertain. Make a list of questions based on your subject (i'd even say find a niche inside that subject, filmmaking - niche: cinematography, editing, budget filmmaking, animation etc). The risks come in how you present your videos or how far you push your questions. Maybe I should make a video on this...

[@thejayalto]

Which you can only figure out by uploading (a lot)

[@IridiumZero]

Good thumbnail, I knew what it meant straight away

[@thejayalto]

Just having fun with it

[@silverbullet3004]

brother, don't forget me once you hit 1 million subs

[@MikeCrocker]

These videos are interesting because I feel like you talk as if you're talking about another channel you have but as far as we all know, it's just this one

[@thejayalto]

I'm just a student of the game sharing what I learn

[@TyphoonMC]

Skibidi bop bop dom yes yes

[@Ricky_69]

alto, jay, great vid

[@thejayalto]

69, ricky, thank you

[@TylerCheeseman]

the thumbnail now makes sense

[@thejayalto]

Job = Done

[@StillSouce]

Purple cow gang 😈

[@thejayalto]

Always

[@JackDeyzan]

Another great vid, Jay. Keep the pace. I hope we will talk irl about YT one day :D

[@thejayalto]

I'm sure we will

[@MarcJardi]

Amazing idea of the video. Thanks for sharing, we are going to follow you until become a Purple Jay ;)

[@thejayalto]

Purple Jay incoming

[@RealSpacial]

loved this

[@thejayalto]

I'm glad!

[@bhodro]

Great Video I ever See

[@Web3KryptoGaming]

Wise words

[@thejayalto]

Thank you

[@maxherring1]

LOVE IT! I’m trying the be a purple cow myself.

[@thejayalto]

The best strategy everyone keeps forgetting about

[@jerryfrometa]

I appreciate the reminder! 📌

[@thejayalto]

Pleasure

[@TonioGuajardo]

I watch you religiously, over Sam Sulek or Mr Beast-- I rarely comment but always like and watch every video. You impact me greatly! keep going.

[@thejayalto]

You're too kind. Thank you.

[@OllieSach]

Do you genuinely do these in one take off the dome? Or are scripting them?

[@thejayalto]

Shot in one take. But do research/script/outline etc beforehand depending on the video.

[@OllieSach]

Love it. Really enjoying regular content from you! Keep it up

[@PCBattlestations]

Instructions unclear. Dressing up like a purple cow in every one of my vids. Noted.

[@razabadass]

Thanks Jay :)

[@thejayalto]

My pleasure

[@BlaineWestropp1]

👌

[@thejayalto]

Glad you enjoyed, Blaine

[@agentefren]

How can I differentiate myself from Sam Sulek? Edit: I typed that at the beginning of the video, I guess I should have asked how to find my purple cow 😅 feels like I’m a follower more than someone to follow I guess

[@thejayalto]

Answer = purple cow

[@Sisiooo]

Wow

[@NintonicGamer]

If only there was a guide on how to turn into purple cows lol but I guess if that were the case then everyone would be one which in that case no one would stand out! haha gotta figure that out for myself

[@thejayalto]

Trust me, I'm trying as well haha. The book is worth buying. Goes into more detail.

[@perzival5821]

Hey what happened to your discord server?

[@thejayalto]

It's gone (for now)

[@razabadass]

Fingers crossed!

[@thejayalto]

X

[@BurhanWani-ew9xx]

Purple Cow 😅

[@thejayalto]

Always

[@dingpongcrate]

I've been doing KZbin content for about a year while working 60hr a week. Tired of doing KZbin because always tired, difficult, little views. Well! I'm not giving up. I want to be a purple cow

[@thejayalto]

Don't give up.

[@Cilreilly]

Here's the problem with KZbin right now. It's not actually to do with the "MrBeastification of KZbin". The problem lies in the fact that everything on the platform is completely generic. But that's not actually a bad thing. Because while the 99% are chasing after a formula/proven concept. The 1% that chase after their own original craft are more likely to find success in the long run. Compared to the 99% where they may find some success in the short run.

[@thejayalto]

Exactly. If anything, the 'MrBeastification' has made it easier. Such a clear demand for non-mrbeastification,

[@LidiaBejerea]

Your views and subscribers don’t match the quality of content you produce, hopefully KZbin will pick up on it someday and blow it. Flashy edits once used to also be purple cows to grab attention, but it now seems every other cow is purple. In a platform filled with such cows, your content definitely stands out - keep it up!

[@donamautas]

bro don't waste time replying to this, go edit

[@thejayalto]

You're right. What have I started...

[@tomas_outdoors]

If you're "a tiny fish in an pond" with a 4k subs, then who are we, channels with less than 100 subscribers? (not thousands, just 100 😅)

[@Huhn]

i mean 4k really is tiny fish in a pond icl 😂 its tough out here man, good luck with your channel tho1

[@thejayalto]

I'm still a small fish. New strategy = become a big fish in a smaller pond.

[@themoistclips]

really🥰

[@thejayalto]

yes, really

[@themoistclips]

really

[@thejayalto]

really