The snobification of outdoor sports.

Instagram: / shaffernickel
You should get into extreme sports like mountain biking! All you need is a 10k$ bike, 2k$ worth of gear, a 3k$ bike rack and a whole lot of Patagonia clothes. Is adrenaline just a luxury item now? Why do we even bother with outdoor industry sports at this point? Is used equipment any good?
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extreme sports are for rich people | another video by shaffer nickel
#adrenaline #luxury #outdoorindustry #shaffernickel #mountainbike #extremesports #youtubenewwave

[@evilshaffer]

This is obviously a Patagonia add paid for by 5g. Wake up sheeple.

[@taotracy4431]

The title is the snobificatiion of outdoor sports, an 8m video about MTB kooks, no other sports are mentioned. If you use the words outdoor sports to describe your sport, automatically implies you are special needs or gen z. What sports are indoors besides basketball and bowling, (bowling is more of a game than a sport)? They should have titled the video :" Why do MTB kooks swarm (similar to flies on a steaming pile of. )to overpriced gear to validate their vapid, nihilistic, sad, pathetic lives??"

[@AG-iu9lv]

​@@maxdex8the joke overshot you.

[@maxdex8]

nah, i huck well over that@@AG-iu9lv

[@cwagner122]

Patagoochi as we unaffectionately call it. Decent but stupidly overpriced gear. Not a lot of choices ne more with the North face offering 20% off if you take their fucking stupid inclusion class absolutely ridiculous I'll stick with outdoor research they're the most reasonably priced best warranty and it's generally worn by people who actually go outside unlike Arc'teryx and the like

[@filipski595]

woow you're so ironic you pinned that comment wow. Yes unfortunately it is all true, there plenty of great gear for half the price. I guess you're just healing your gilt of spending tons of cash on fashionable outdoor brands :) good video though. have a good one Ps. just saying things outloud ironically doesn't make them less true, I don't know you but it seems that you are a spoiled bratt (I guess nothing wrong with that as long as you are aware of that fact). You can have plenty of joy on your local trails, with cheaper gear. This generation is so weird, trying to make a video with a message without the actual message or meaning, so lost. :(

[@TheShredShedMTB]

“We’re going to spend thousands of borrowed dollars to do stuff we already do back home, in a slightly different place” is literally the most relatable line even spoken in this sport. Great video! Instant sub 🤘🏼

[@harrykelly4665]

This applies very well to Brits (me) going on holiday in Europe to get pissed

[@c141charlie]

Guilty as charged. LOL.

[@tomsellout9576]

In my defense snowboarding in the Midwest is nothing like snowboarding in the mountains lol

[@tainicon4639]

@@tomsellout9576this is extremely important to point out haha

[@flippy66]

Depends what you're doing and where.

[@connormunson5448]

Change the title to "outdoor sport snob explains why he's not like other outdoor snobs"

[@alexandersprout7992]

As a middle class American peasant. I approve of this message.

[@JasonWD]

I need that on a branded t-shirt.

[@larryjonn9451]

As a middle class message, I approve of this american peasant

[@someonethatwatchesyoutube2953]

If you’re a middle class American you’re wealthier than the vast bulk of humanity. Be grateful.

[@JasonWD]

@@someonethatwatchesyoutube2953 I am taking it as - we are all in the same position as medieval peasants. All indentured to the servitude of our lords and masters. Corporate America.

[@GnarlieCharlie]

@@JasonWD this is way better quality of life than medieval peasants had...

[@Ipsters]

I think you just Patagonia’s yourself bro. I was hoping the closing statement would be that you can actually can find the same joy, including the good times and shared experiences with friends without the expense and logistics of the insta worthy missions. Beau Miles is a great advocate of this approach with a great KZbin channel for anyone interested.

[@williamw2960]

Yeah, I gotta agree. I can't tell if the ending is irony or not. If it's not irony, it's like the message from the beginning was completely missed. If it is irony, it makes the comment section a masterpiece in doublethink! Any way, it was an enjoyable video, Good work

[@danielwnorowski2553]

Beau Miles: master of the close to home practical adventure

[@TheEraser92]

It helps that Beau Miles lives in beautiful countryside/bush. Easier to do stuff close to home

[@justincrediblelife]

He also travelled halfway around the world for his adventures. So after doing that you probs don't mind some stuff close to home lolz.

[@smelltheglove2038]

The best way to have experiences is to not film yourself the whole time.

[@elliot1811]

I think we are being taught to "consume" the outdoors. It's not just the stuff, it feels empty to me a lot when the point is to see something pretty and "be happy."

[@tl924]

People don't connect with the outdoors anymore because they've made it too comfortable and people have become vapid.

[@dawntreader7079]

i quit the mountains after 23 years of powder cat guiding, fly fish guiding and climbing for the exact reasons you noted. i started living on a sailboat and cruising the caribbean with my dog. best decision of my life, i don't miss the mountain town attitude one little bit. and a great thing about sailing- the weak hearted and the poseurs quit pretty fast.

[@SailingOutventure]

Patagonia actually repaired my 8 year old jacket and replaced 3 zippers that were oxidized after i had the jacket with me on a sailboat trip and didn't clean it properly. No questions asked, took less than a week, they even paid for international shipping. It is pretty awesome.

[@phaedrussmith1949]

I find pristine Patagonia jackets in thrift stores for about $5.00 all the time.

[@alexfournier7657]

That's because you paid for the jacket 10 times over.

[@Ryan_hey]

What really makes things go over the top is that we all feel the need to buy the best gear out there, but most people will never need to mix-max enough to actually experience the value of that gear. A perfect example is someone who goes biking or skiing just a few times per year but has spent thousands on gear. Or the person who goes car camping, but has the all the lightest, coolest looking gear on the market. It's all way over the top. The problem stems from several areas, such as: * marketing * the desire to have the same gear that the best people in the sport have. "if I can afford, why not" kind of mentality. "it'll last longer, right?" I love when I come across people who don't have the best gear, but are the best out there. It just shows how superfluous so much of the gear is. It's all minimal enhancements in the scheme of things. And the whole reason I get outdoors is to get away from modern society, which is filled with distractions that we don't need. Why bring that outdoors? It's a difficult balance, for sure.

[@GorhamP]

You bring up a very important issue imo. Most of the more expensive "pro" outdoor gear we get marketed as durable/better/etc.. is actually (when it's not a total scam) designed to provide very marginal gains to pro or semi-pro athletes who can really use that advantage in competition or at their very high level of performance. We, as "regular" amateurs or enthusiasts, won't benefit from that extra technical advantagr probably like 90+% of the time we spend doing that activity, because we just don't push the tool to their extremes as the pros do. And on the flip side, with the anxiety of constantly needing upgrade our stuff to the newest model or higher spec'ed versions, we are never really extracting the most juice out of our current gear, which most likelt has a ton more to offer us than we think, if only we focused on getting better at the activity, instead of overcompensating our lack of skills and practice with new gear. The industry has definitey succeeded in making us think that if we devote our limited disposable income in the latest tech, we will be "real" athletes, which is just part of a the bigger dynamic of paying money for a supposedly quick improvement.

[@MattRolls5280]

I have a bike I paid 3.2k for in 2021. I would say I’m in the 80 to 90 percentile of people in Colorado as far as frequency of mountain biking. You don’t need a 10k bike to crush it. Plus, most people I know with that expensive of a bike buys a new one ever 3 to 5 years and don’t take good care of them during that time.

[@tylerismyname]

MAN you're just too good. I really love the work you're doing. It's funny how even things like minimalism and going out into nature are packaged up and sold, when their origin was anti consumerism.

[@GorhamP]

Well said

[@norcross411]

This is SO well done, never seen your channel before this but this strikes an amazing balance of filmmaking, KZbin-friendly content, humor, all while being thought provoking about consumerism

[@brinckau]

Aren't we consuming thought-provoking content? On KZbin, with ads in the middle. There is no escape.

[@alekboi4016]

I have been living out of my 3000 dollar van with my second hand $300 hard tail and $500 surf board and have been traveling up down the country for last 8 moths, including gear, fuel, and everything I have spent $7000

[@reathspke9537]

Real shit

[@waylonk2453]

Hat's off to you! You know what you need to bike, surf, and sleep, and you're not getting sold anything you don't need. I imagine you must find tremendous gratification at the end of each day, living within your means and loving it.

[@alekboi4016]

@@waylonk2453 yeah fo sure, one of the best things I have ever done, love the purity of it. After a while tho you do start to lack a bit of purpose, witch is the reason i am finishing up in a month to peruse a career in fire fighting. Also gets a bit lonely doing it on your own but you make friends on the road. But yeah no regeats it has been maxed fun, and has helped me grow a lot.

[@jakedmagic]

At both ends of the income spectrum there exists a leisure class. I hiked the AT last year and spent like $9000 total in six months. So less than that bike cost! I’m doing the Trans Am bike route this year and it’ll be like half that. Riding it on my trusty $1100 Giant that I got with the first stimulus check. This guys bike

[@tommcthornberry1064]

It's the way to do it. Not paying rent or working 40 hours a week so you have time to cook for yourself and live cheap is the way to do it

[@tommywalzer9051]

I feel like "adrenaline sports" may be a different story, but most outdoor recreation does NOT require you to break the bank on gear. Many of the items I've had the longest are from Target, thrift stores, or other budget retailers. Marketing is a powerful thing.

[@sportenapfeltorten2095]

I mean when you want to go tradclimbing you are going to spend quite some money on gear. I am not happy about it. But ist definitivly not cheap. Abd I would absolutely not buy any ppe second hand.

[@makoko6812]

@@sportenapfeltorten2095 core equipment for most of this sports is not cheap. Bikes cost a lot, skis/snowboards cost a lot, climbing gear as well. However, you will need solid base equipment to enjoy the sport you're doing. What i don't understand is marketing and pricing of secondary equipment like clothing. Climbing pants beeing more expensive than the rope you're using. How does that make sence?

[@sportenapfeltorten2095]

@@makoko6812 You are so right! The "boulderpants" they yell at my local outdor-shop are basicly just cargo-pants. But cost upwards of 70€ And I have this problem where all my clothes that I use frequently just keeps braking. Even the stuff that is marketed for its longevity and durability. And I am thinking. Am I expecting to much? Do I use my stuff SOOO intensively? But I guess its just planned obsolecence.

[@willbaker8884]

@@sportenapfeltorten2095climbing equipment is in a slightly different category though, you’re quite literally putting your life in the hands of your equipment. Not so much when deciding between a Patagonia down jacket or one from decathlon.

[@sportenapfeltorten2095]

@@willbaker8884 Jup Absolutely. I was just thinking that its inherently still not a super cheap activity. Like running or so.

[@nathanieldrew]

It is hard for me to imagine life without this channel existing. It is just TOO good, I feel absolutely spoiled every time I sit down to watch your work. I don't even care about mountain biking, I've never gone, but I don't care, I got so much out of these 8 minutes and 2 seconds it's not even funny.

[@drakearries]

Totally agreed! His videos has just a very different good vibe into it, also I can't believe you're here too nathaniel ^^ I watch some of your videos as well

[@TuckerPearce]

So funny Nathaniel Drew. I love the idea of Mt. Biking but I'm not great. That being said I watch every episode of DIALED for the content and the quality Shaffer and Jake put out. Enjoy your videos a lot as well.

[@donkeysaurusrex7881]

I actively dislike mountain biking, but this dude seems to be okay.

[@al-du6lb]

I can completely relate to this. The thing is, I went through a phase when I decided all the useless activities I loved were basically meaningless and that was one of the most miserable times for me. Like you said, balance is key, and a lot of these activities can be done on the cheap. As I get older it's less about adrenaline or taking trips and more about escaping the monotony, the time outside to think and get exercise.

[@jackwatson7323]

I think when people take on hobbies they should make an effort and take pride in doing the hobby but the most cost effective way. You often learn things and create techniques for yourself if you don’t have the perfect tool for the job. Once you’ve established that the hobby you’re doing is something that’s going to stick with you, then money becomes less of a factor for what’s become your passion.

[@kevinkillsit]

Well said.

[@scrumpoxjnr]

Balance is always key. The lowest environmental impact way to live is to stay at home, never buy anything, never go anywhere, don't own a car, minimise all travel, don't buy anything that isn't essential etc... but for most people that's like the miserable life starter pack. Particularly if you have a 9-5 you don't particularly like (which is the majority of people). Doing things you enjoy is important. Getting out in nature with friends and doing stuff that gives you adrenaline, dopamine, exercise and/or satisfaction is important for your mental and physical health. You can still try to do some things to minimise your costs and impact - spend your money wisely on only items you get a return from and try to keep local if you can. For example for us here in the UK there's tonnes of mountain biking within the country and there's great riding in France and Switzerland etc which you can drive to (Morzine etc). You don't need to fly half way around the world to Whistler for a 1-2 week riding holiday. You can also share gear with friends, buy 2nd hand and share rides where possible.

[@michaelorhan1842]

This video nails it. As someone who grew up mountain biking in the 90s wearing sweatshirts and vans, it’s quite shocking. My first legit complete mountain bike cost waaay less than a modern drivetrain. I understand innovation and how comfortable and efficient gear is these days, and so much of it is available on the used market. My local REI has an insurmountable amount of used gear and it’s almost all lightly used to almost new. Even mtb tires! Which is weird.. Speaking of - bikes from REI are also underrated, in my opinion, and affordable. Everyone seems to want what the pros ride because that’s how they want to ride. That usually doesn’t work out. Anyway, thank you for the great video! Also Leatt and super $$ Norrona jackets and pants have lasted me multiple PNW winters. No complaints. (Got them used 👍)

[@chadwells7562]

Dirt biking went through this 30 years ago and is now the sole provenance of people with a lot of spare money

[@timdowney6721]

Same with REI brand clothing and gear. I have a 20 year-old REI rain jacket that still keeps me dry. I did have to replace the zipper once.

[@DollyTheLlama]

@@chadwells7562 Same with a lot of hiking. I haven't done it seriously for years and then someone asked me to help them train for the Appalachian Trail. I got on youtube to check out the new gear and technologies and oh my god... I can't say I wasn't surprised to see people paying $15 for cork massage balls for their feet. I've got a problematic foot, so a massage ball would come in handy. I went to the dollar store though and found 3 for $2 in the pet section. They're only a couple of millimeters smaller than the cork ones and are the tennis ball style. Funny thing is that they're more "ultralight" than the $15 dollar cork ones.

[@David_a_journeyman_curmudgeon]

You had me at the Fear and Loathing font.

[@briang138]

Ralph Steadman

[@nlaughton]

Was my first thought!

[@silas8656]

I just got this video in my recommended and thought about clicking on it. Looking at the view count I expected this to be just another montage of random stock videos and pictures with some script talking about outdoor brands and the rise of the industry. But it was so much more. I'm glad I watched this today, it opened up a whole new perspective on adrenaline-centric sports that I am also addicted to. Please keep up the good work :)

[@mapledonut7908]

Mountain biking is how I have fun, and I would pay any price for the happiness it brings me.

[@GnarLee_MTB]

Great reflections on consumerism in the context of MTB and outdoor ‘extreme’ sports in general. I would argue this paradigm exists for most sport/hobbies. I think the ‘why’ responses in this video are very true and beautifully stated: joy, adrenaline, adventure, the journey, escape, self-improvement, the list goes on… it’s personal to each of and all totally legit 🤙

[@fzanfyaz]

Beautiful as usual. Also that “durability” tracking part was sick. Loved it. Weird fonts tho😂 Loved them.

[@rutkettu]

This is an excellent observation and communication of something I've not quite been able to put my finger on but have spent a lot of time thinking about! Great work, keep it up!

[@matth8924]

As a mountain biker, I really appreciated this video. Sure I probably spent too much on my rig and my gear. But the sport has thankfully gotten a huge reality check over the last 12 months. Bikes got WAY too expensive, and too many people with a little too much money got into the sport causing the amount of elitism to increase. While I agree that parts break too often, I don't think people truely understand just how much punishment bikes/gear get put through mountain biking. I crash ALL the time. My pedals get caught on stuff, and I spend a lot of time going through spicy rock gardens. Bikes have gotten a lot more durable over the last 10 years, but at the end of the day, you're going off paved roads and into terrain that will break yourself and gear. Its part of the game.

[@richeeg3271]

Imo a good solution to this is to buy stuff that's not made for racing. If it's made for racing, it's going to be pretty durable, but it's priority is not durability, but performance when the clock is ticking. A lot of bike mechanics say that a shimano 8 speed is the most durable shifting mechanism ever (pretty much less cogs = more robust everything)

[@goldie6579]

I remember when roadies used to wave to one another. Now they’ll pass without a look

[@Safewoood]

Yeah true. Ice noticed too as I got better the more shit broke. Ended up swapping away my 7 speed to a single speed on the dh rig because the derailleurs got expensive to replace.

[@antonsamuelsson1317]

Yes as a mountain biker and motocross rider i understand you

[@dannyheyrman4848]

i doubt it that mtb has gotten more durable over the last 10 years. I have a a '95 gt zaskar mtb (my old race bike). i replaced it in 2016 with a salsa horsethief. It was a vast improvement over the zaskar in terms of handling but not in components durability. I continued to use the zaskar for commuting (16.000 km/year) and finaly replaced it with a new gravel bike with 11 speed 1x drivetrain . Again, vast improvement in riding but the amount off cash i spend to replace the worn components on my new commuter bike is insane compared to my 2016 mtb (1x on the commuter bike vs 2x on the salsa mtb) and certainly vs the '95 zaskar. so things will brake when riding but old stuff is just more durable.

[@AntoniosNikitaras]

First! Youre a massive inspiration man, keep doing whatever you are doing, all the storytelling is not only super unique but so professionally done :)

[@willemdesmond4876]

Thanks for saying this out loud! Every time I see a huge built-up overlanding rig I have these same thoughts... "Outdoor" activities have been "gentrified" to some degree.

[@krispewkrem3]

The BEST part about the overland rigs on O’ahu, is the HARDEST trail on island can be done in a lifted Impreza. Or a lifted Honda fit. After seeing a Honda fit, these ridiculously over done Tacomas and 4Runners are laughable. While they’re capable, some are just to flex on the gram.

[@Kristian_Saile]

I had the same thought watching this. The ultimate flex is your 10k mtb hanging in the back of your 180k van or 4Runner with 30k worth of shit festooned over it like Christmas tree. Being a guy who started mtb’ing in the 80’s and what we now call overlanding in the early ‘90’s, it’s just fucking wild to see the wild consumerism and prestige associated with things that used to be pretty simple and just about accessing the backcountry. That being said, today’s bikes and trails have gotten waaaay more fun. 😆

[@willemdesmond4876]

Lol exactly. A thought I have when seeing a gas can strapped to the outside of a huge built up van is "what happens to the gas can during a crash? Is it non-flammable gas?"@@Kristian_Saile

[@Kristian_Saile]

@@willemdesmond4876 yeah or the lethal projectile which is the high lift jack which 99% of them have never learned how to use nor take them off their rig making them completely gummed up and useless if you need to actually use it. The exterior propane tanks left in the outside 24/7 too. I mean yeah, load that stuff up if you need it fir a trip but just daily driving around with all that stuff in your truck is dumb, makes it handle terribly and in some cases needlessly dangerous. If you have to hang that much shit in your vehicle, you probably bought the wrong vehicle.😆

[@PhilAndersonOutside]

No doubt.

[@mattdelcomyn8012]

Great concept. Great execution. Nice job bringing some awareness to the decadent nature of our first world play. I’ve worked in the outdoor industry for 25 years. Your vid was refreshing.

[@billdavis6978]

I’ve been around resorts and mountain towns since the 80’s. One thing for those thinking it’s a fashion show, never judge a book by its cover. I know many great skiers and snowboarders that’ll out rip most on old rental equipment. Invest in a good jacket and pants. Grab a quality base layer like Patagonia Capiline. If you don’t over wash your gear and treat the fabric, it should last a long time. Don’t be afraid to mix some Carhartt or better yet, Tractor Supply has this great Ridgecut brand. The pants are very durable and can be had for $30. Hit up thrift stores. I found Patagonia down pants for $10 and in great shape.

[@zhuzhu_pet]

If you’re destroying xtr components and sections of your frame “every time” you ride then you have to be doing something wrong. Raced enduro for 3 years and broke 3 chains, 1 derailleur, 1 disk, and a few tires.

[@cheynerobertson5590]

Somehow stumbled across this video, and I'm hooked! I hope all of your stuff is this good, and that you post pretty regularly. Keep up the great work!

[@kees2906]

This one hits hard on me. I stopped mountain biking years ago because it was just too expensive compared to what I could get out of it.

[@claytonamsbaugh9013]

Most wholesome and down to earth video i've seen in a while, it felt nice.

[@mclyde6266]

Pretty common to see in Colorado, especially by people who moved from California or have vacation homes in Colorado. So you see a big difference between the Patagonia wearing yuppies who just moved there for the outdoors and people who lived there all their life in regular clothes.

[@loafofmilk7680]

I’m from down in Durango. Watching all the locals get supplanted by Texans and Californias while cost of living skyrockets makes me incredibly sad.

[@lithium25693]

@@loafofmilk7680 move to Kansas that's where i'm from nobody want to move there

[@schwaar]

This is one of the best things I've seen in a very long time on this platform

[@jeanangelo98]

This is a gorgeous video. Thank you for making and sharing this with us

[@sholehan]

"The Outside is Free! *Parking Charges Apply" Love this Shaffer - defiinitely guilty of some of the themes here sometimes. Important to be mindful of how lucky we are.

[@PaulMcCannWebBuilder]

Some of us complain that paying for a spot for your tent, within sight of another tent, a bathroom, and a grill isn't camping. But there are people who complain that using a tent isn't camping.

[@jacobcline6892]

Sometimes I forget that MTB is an adrenaline sport. In my teens I definitely went for the adrenaline, but now it’s all about getting into and traversing landscapes. At the same time, I’m finding that my $4500 carbon FS was probably not really worth and it actually kind of makes me mad. It doesn’t climb as well as my ‘04 Karate Monkey did (in both hardtail and rigid configs), the maintenance for pivots and suspension makes me groan every time I think about it. Meanwhile, the Karate Monkey was basically bulletproof and I could ride all the same stuff on it that I do on my XC FS bike, even when I ran it rigid. I’m kind of starting to think that a 27.5+ rigid bike might be the path forward and save me a lot of money and groaning at pivots and suspension and a press fit BB. SIMPLIFY! Also, great timing. I was just beginning to wonder how many of my “preferences” and “needs” are the sole result of marketing. I’m finding things, and this video was refreshing to see in a world of “must-have sick new gear” reviews, over-shreddy advertising, and over-tech’d… everything.

[@waylonk2453]

I resonate with your point about my "preferences" and "must-haves" being due to clever marketing. I don't need the most high-speed stuff, but companies are good at stroking one's ego in order to sell high-end stuff to average users. I like to think a hardtail mountain bike is what I would get if I were to enter the sport, and I'd be happy with standard, good quality stuff. No electronic shifters or carbon parts for me!

[@kmancrx]

Singlespeed ti frame with a lauf fork for me. Granted I do have some fancy Paul components on it, but for most of the riding I do, it works just great.

[@qkls]

I actually dislike full suspension bikes as I know I'm not nearly good enough to use them to their full potential. I just goof around in a rigid fatbike.

[@Soulcap1818]

Wow this was truly top shelf. Thank you

[@lukas.duernegger]

this is such a beautiful piece! thank you for that!

[@banjodruid]

As someone who lives in the commercial tech hellscape that is Boulder, CO, this was cathartic.

[@lubbl1234]

What an awesome video! beautiful typography, great shots an a great story! I really like this higher quality KZbin content thats popping up in my feed!

[@TrentSiggard]

This film was so enjoyable. Thanks for bringing us along the journey and your thought process. Also, love the aspect ratio!!!!

[@RemyRuns]

Such a great video. Putting something into words that a lot of people can relate to!

[@deadmeat1126]

I worked at a local ski slope last year and loved it, so worked at a big destination mountain this year and am sorta put off by how much the experience of skiing is sold as a commodity that wealthy people feel pressure to consume and enjoy. And gear is so expensive but you 'need' a new right specialized peice for everything. The local mountain had simpler terrain and people ride the same generic skis for 10 years, but i think people enjoy themselves way more

[@robotmanx2009]

I have to say this is brilliant. Aside from the message this is some beautiful art. great editing, great sound, great camera work, well done!

[@daisydiltss]

I'm about 1 minute in and just so much yes.. Giggling my way through this and also laughing at myself. Great video!

[@MicahBuller]

This video is too good, thank you for spending so much time on it.

[@b34rfac3]

Thanks for saying these things. I hope this video blows up.

[@ridewiththelocals]

Great Patagonia ad!

[@waylonk2453]

Bravo! I appreciate how the video is structured, and how it confronts the dirty consoomer undertone of various outdoor lifestyles. This'll keep me more conscious about whether I'm looking at an item which will bring me joy, or whether I'm being cleverly sold something by a marketing team cashing in on the promise of adventure. Subscribed!

[@szxnv]

enjoyed this video, and the camerawork and production was pretty cool :)

[@alenemarie1726]

This is the kind of video my dad would have loved. I wish I could send this to him.

[@anonl5877]

The ski lift tickets within driving distance of me cost an average of $100/day. No wonder it's seen as a rich people sport.

[@donkeysaurusrex7881]

And consider how much more this would be true for people who don’t live within driving distance of snow.

[@iamkeir]

I think it often depends on your approach. Most people fall into the the trap of constantly buying The Next New Shiny Thing (myself too sometimes), but if you take good care of your stuff, after an initial outlay of cash, you can settle into something more sustainable and affordable.

[@StimulusContent]

Used outdoor gear is the move man. Half the price for stuff some dude used 5 times for one season.

[@bulldogcoma420]

There is still a much larger demographic of people who recreate in the outdoors with old gear and no plans to buy the newest North Face gizmo than there are consumers versus true believers in any other domain. While it is worth it to be mindful of advertising's effect, I think you're dead on that, if you avoid overbuying, you're in good territory. You can be outdoorsy without worrying about whether you're supporting capitalism or whether or not you should protest the embargo of Cuba or something.

[@Kya_._Papaya]

Yes they do. And yea i do buy expensive gear at times. I buy items based on importance. If it is gear that I will use a lot and it helps keep me safe then I go for the highest quality i can. But everything else, i do my activities in whatever I have. An example: as a human that likes to trail run I will get the best vests and backpacks as I want them to last and not fuck up when I am 10 miles out in the middles of nowhere. But as far as clothing, I rock my thrift store and walmart shorts and sports bras. It makes me chuckle when I see hikers decked out in hundreds of dollars worth of gear to do a 5 mile day hike😂

[@adb0227]

Sounds like something a middle class snob would say 😂

[@iamkeir]

@@adb0227touché 😂

[@santacruzbikevids]

Love it! Concepts worth exploring!

[@CanyonCook-ee8ym]

Hey Shaffer, great work! I went to highschool with this kid, and your videos are outstanding, which is no surprise at all!

[@daveslow84]

I remember when I was hiking through Spain I needed a rain jacket... Innocent as I am, I walked into an Arc'teryx store. Their simple rain jacket would have set me back over 300 Euro if I remember correctly :D I found a running shop that sold me a rain jacket for 15 Euro. Continued hiking for another 2 months through the mountains and still have that simple jacket...

[@PeterStreusel]

Refreshing aesthetic in the saturated YT market, appreciate this my dude

[@Enaresbclimber]

This is fantastic!!!

[@jordanvp]

This is spot on. Great video!

[@MartyAckerman310]

True story, I stopped mountain biking in the '90s because stuff was always breaking. Even if nothing broke, drivetrain parts wore much faster and stuff needed adjustment much more. Switched to road and never looked back. Side note, fewer injuries as a roadie also.

[@sugxi]

Sure. If you're punting around the local group ride on your road bike it'll be less expensive. If you train and race the expense is going to be near equal. If you don't race mtb you shouldn't be ripping through gear.

[@chadwells7562]

If you buy good equipment you shouldn’t be breaking stuff left and right. Being a bigger dude, I always used to bust road bike wheels until I bought good ones. Same thing applies to most other parts as well.

[@MartyAckerman310]

@@chadwells7562 I'm with you there, which is why I run 36 hole wheels and 32 mm tires on my "fast" road bike.

[@MartyAckerman310]

@@sugxi In the context of your reply, I've found anecdotally that road bike equipment used on club B-level rides lasts longer than MTB equipment ridden with the same effort.

[@CaptainGnarkill]

This video is an absolute masterpiece. I’ve been saying it from the beginning… This channel is going places

[@gregmarcus3064]

The hell man! MTV road rules and Discovery channel all rolled into one/ Love your channel! Keep this style goin!

[@Nonplused]

This video is a very clever Patagonia ad. Even better than the "Don't buy this jacket" campaign. The psychology involved is incredibly well thought out.

[@CreatorPad]

I am so inspired, challenged, and motivated to do *stuff* in my life now. Thank you Shaffer 🤝

[@elenamakes]

Dude, amazing video. Really well done. As someone who works in the outdoor industry and mountain bikes a lot... I struggle with the same issues you outlined. Pro tip for those who don't work in the industry - poshmark / online consignment stores are a great place to get outdoorsy clothing / gear at a decent discount.

[@chesterfinecat7588]

Being fit and healthy at 73 years old after a lifetime of bicycling compared to my sister and brother who died as drunks at 49 and 60, respectively, is a good payoff. I repaired a give-away mountain bike in my 30's, commuted to work on it and still ride it. My road bike was pricey in 1982 but I raced it, commuted on it and rode many thousands of miles on it. Used skis were my norm. My Nordic skis are 40 years old. I shop at Lift-Up Thrift Store. Life has been my luxury - not endless new shit.

[@evanluke3761]

Well said

[@keithspernak6456]

I wear my 20 year old ski jacket as a badge of honor... got the zipper redone a few years ago. The material still holds up just fine in the PNW storms.

[@TuckerPearce]

Enjoyed the video Shaffer! Watching the opening sequence I was thinking damn should I not be documenting this stuff 🤣🤣🤣

[@PiercesPOV]

what a creative and thoughtful film this was! I like your editing style and your message. Im hoping more people start to see the beauty in sustaining and. maintaining their gear vs feeling like they need to invest in the latest and greatest. I just built up a single speed mtb out of parts that have been in my garage for years, I call it the "sustainacycle" - is it the highest tech bike? no. is it my fastest bike uphill or downhill? no. Does it make me feel like a kid and give me good smiles per miles? absolutely. Comparison is the thief of joy and the sooner you can approach what you love based on your unique individualism as opposed to others the happier you'll be. Looking forward to seeing more stuff from you!

[@santarosa6676]

OMG Yes! Been going backcountry for 45 years. Things have changed.

[@MarcosSilva-bb2mj]

I'm just a simple guy who recently bought a mtb to go to work, as I'm living in the countryside. Was trying to learn the basics to choose which gear to buy, and now the algorithm can't stop showing me outdoor sports. This video synthesizes how I see people who choose to do what I need to do for necessity. Not judging though, I'm glad to see people happy for doing what they like.

[@randolfteltschik7532]

This was actually the most beatifully, best produced video i have seen in a while

[@timdowney6721]

I noticed about 40 years ago that the models in ads in Bicycling magazine started going from smiling to frowning, I guess to look more “competitive.” Funny thing was the prices increased with the frowns.

[@ageispolis4605]

Such a cool video! Congrats :)

[@PhilippKlein]

Instant Sub. loved this!

[@chamonixskibum]

this is probably the best outdoor film ever made that doesnt actually show any 'rad' action!

[@tavakessler]

Dude, i love your style! so dang creative

[@JD-cf3mv]

This is brilliant on so many levels.

[@tetta2956]

Best video ive watched in years ❤

[@Datsunn]

Loved this!!!

[@philliplind360]

The damn internet man. Everything's a hype which everyone just has to get in on. Then it becomes marketed, and the soul gets sucked out.

[@jalenoutside]

Super well shot and well told!

[@WIZART98]

Did anyone missed the fact that this video was shot really cool 90´s style? Fresh and creative.

[@daltonknapton]

This was awesome. Super interesting concept to explore and feels very relatable

[@IsraelGarciaRivera]

This video speaks truth in so many ways. Loved it.

[@thedavidboland]

love this Shaffer

[@recreationalplutonium]

Man I love PRODUCTS

[@Jedlmind]

Amazin. Thank you for making this.

[@devincook3278]

May I ask how you manage to "total" an XTR crankset?

[@AnAmateurAdventurer]

Great perspective

[@CountryB4Party]

The is why my $6k FS Trek is gathering dust in the garage while I ride an ‘88 Rockhopper comp on trails I can reach from my front door. It’s why I hike as many miles each year as I bike on the same trails. It’s why my 11 year old nano puff is on its third free replacement zipper. Smiles per gallon and bangs for bucks are through the roof. It’s also why I only share my secret trails and camping spots with very close friends and refuse to advertise them the inter web masses.

[@oblonghas]

lol I loved the line "literally buy into the idea of being above consumerism"

[@stuartraymond3595]

I was right on the edge of this lifestyle for a while. All the things you say, I was right there with you. Components! Gear! Break downs! Breathable! Outdoor coffee! Durable! Wasn't for me though. Opted for shoes and a hip bag. But you nailed this video and I still love you guys. A million times better then driving a loud ass, stinky Jeep everywhere.

[@tomsellout9576]

I used to work at a ski shop for 3 years. You’d be amazed at the mark ups. Automatic 50% on clothing. Roughly 30%-40% on hard goods. Makes you realize how dirt cheap these companies produce things and sell them from hundreds

[@Laspatoadv]

This is really really good. A great essay.

[@devindeocampo3231]

Man this is such a great video pointing out things that are not talked about enough

[@roryshannon7629]

so so good, loved the effects

[@BIKINGWITHBOBO]

God damn, that was great! Subscribed and it didn’t cost me a thing 🤘

[@sleepless6020]

LOVED THIS!

[@Kirmo13]

what a great video, You're a good editor and story teller

[@katieled8909]

This is fantastic