The Strange Science of the Impossible Burger | WIRED

[@billsmith2787]

plankton trying to get the krabby patty formula

[@atrichardson5043]

Bill Smith 🤣

[@renpan1835]

1% evil 99% hot gas

[@coconutsciencegirl9232]

haha sooo funny!

[@chaisewelsh1998]

*SHIFTS INTO MAXIMUM OVERDRIVE*

[@zeloswilder6217]

Formuler*

[@intutivetarot7596]

I’ve had it and honestly thought they got my order wrong. It tasted SO much like a regular burger.

[@eleanorkas2887]

same

[@marygrace3343]

Omg me too

[@toniroberts8117]

They are incredible. I agree. So greatful for these inventions ❤️

[@drunkdonutboy]

Had one today...had no idea it was actually this

[@derrek4991]

mfw all yall niggas got estrogen

[@mfcoom9485]

Get gordon ramsey to try it, i wanna see what he says.

[@totesmygoats-bq8mk]

Napon Y. Concur

[@froztbytes]

*RAAAAAAAAAW*

[@rons5534]

Where’s the f**king LAMB SAUCE!?!!

[@TheDuckofDoom.]

Meh, he takes paid endorsements.

[@ItsTrademarked]

wolfedog99 i was going to say this. I wouldnt trust his opinion on it

[@pjanoo6973]

I tried one of these today it was 90% similar, not as juicy but no plant/soy taste at all

[@engelbergmunoz3179]

Even most veggie burgers dont have a soy taste at all so i can't really yrust your opinion there. Then again i do live in miami and vegan cuisine is very thriving here.

[@pjanoo6973]

@@engelbergmunoz3179 Im talking about tempeh burgers that are just pure soybeans, im pretty sensitive to soy so I just can't eat it.

[@rolandngom5080]

Engelberg Munoz that’s bs the only reason I looked up how it was made is because I could taste soy and wanted to know if I was right

[@jun1orIV]

@@engelbergmunoz3179 This is like diet soda... never will be like the original with sugar.

[@z3k378]

@@engelbergmunoz3179 bruh they usually taste gross. I had one and almost threw up not this one of course it actually looks ok I'll try it for sure

[@MaartenvanRossemLezingen]

Why do some people feel such passionate hatred towards this burger? They can't be all climate change deniers, they can't be all passionate meat lovers, so what is it? Anyway, if this burger already tastes better than most cheap burgers, we can probably totally make artificially synthesized burgers in the future that taste better than any real meat that could possibly be bred. With technology we can someday make things so tasty we can't even imagine. Next up: impossible cheese

[@wickandde]

Maarten van Rossem Lezingen yeah I don't get the hate either, I'm so excited about this

[@MikeMikeMiker]

Soy production has a much greater negative environmental impact than livestock. Most of the soy produced in the world is transgenic and uses poisonous pesticides that contaminates the groundwater, streams, rivers, etc.

[@florianmikoschek]

@@MikeMikeMiker Yeah, and over 80% of this soy is used to feed animals.

[@OwenUtleyTRO]

Mike Gonzalez just because most of it produced in the world has more negative impact on the environment than livestock, doesn't mean ALL of it is

[@nosey3542]

@@MikeMikeMiker and much of that soy is used to feed livestock.... Which consumes wayyy more than if it were to be used directly in as food. Not to mention how damaging cattle is to the environment.

[@laughoutloud3016]

Those are the people who pay attention in science class

[@maxguichard4337]

@THE ORIGINAL PROFESSOR CHAOS If you want to get a point across do it in a calm and respectful manner. Just reading your comment already annoyed me.

[@lizzy4827]

Those are the people who take a science major

[@sleeper6736]

THE ORIGINAL PROFESSOR CHAOS did you type this while drunk or are you just like this?

[@AP-if4pm]

​@THE ORIGINAL PROFESSOR CHAOS As of July 24th, 2018, the FDA provided a no-questions letter to Impossible Foods accepting the unanimous conclusion of a third-party panel of experts who found the ingredients of the Impossible Burger to be safe to eat. You are wrong, leghemoglobin was approved by the FDA for consumption almost a year ago. As for your other "points", the toxicity of any chemical compound can be increased or decreased when mixed with other compounds. Toxic substances can become non-toxic when mixed with other substances. Perhaps you should have spent less time stealing erasers, and more time paying attention in chemistry class. Enjoy your caps lock and clogged arteries.

[@RealEstateInsider247]

@@AP-if4pm So you believe what the FDA says is gospel? Bless your heart.

[@Milancius]

Ate this in SF it's actually pretty amazing how close it is to actual meat. The only thing that's different is that's its not as chewy as actual meat, it kinda falls apart. But it's actually tasty, it fills you up, and my vegetarian friend was a bit creeped out by how much like meat it was.

[@m.w.6526]

Yeah, I'll stick with real animal meat.

[@tigrah]

I had the same experience when I had it in NYC. A bit too thin and crumbly

[@barfman7767]

kinda close, it is missing gristle and cartilage as well, it is missing these vital components of having a burger that gives its characteristic chew

[@pfl95]

I'm going to try it out. I'm excited with this new development. Hope they can replicate real meat or genetically engineer just meat parts

[@santanalz]

Until real meat becomes outlawed. Meat production is so taxing on the land it's literally bananas. It costs 1000 gallons of water to make a lb of hamburger....No, really. It's coming.

[@blitzwaffe]

I'm sure it's expensive now but it will certainly get cheaper in the future as new methods, discoveries, and etc. are made.

[@lesterross1]

Yes, certainly the corporate greed machine is willing to save us all money. Not.

[@blitzwaffe]

@@lesterross1 By that logic, none of our things should be affordable and we should own nothing. Are there things that should be cheaper? Definitely. However these corporations still need consumers to buy their products/service.

[@haennie8197]

It is sadly but so worth it imo. My burger was $15 but honestly I could consider not going back to meat after that.

[@saroporoggo]

@@haennie8197 not to mention that a "good" normal burger is around the same price anyway

[@ahabrawgaming1289]

Its because they know vegans are starving thats why they sell them crap

[@rickymaldo7363]

It’s shockingly good. I remember working a chef gig for a Twitter party, and I had no prior experience cooking impossible meat, so I really didn’t know what to expect until I tried it. It’s good folks.

[@ZeusZar]

It all cancer tho

[@rotuno6029]

I'm willing to volunteer as a long term test subject, for science.

[@Arasmuss]

For science.

[@TrevorAndersen]

Just cut your junk off now

[@kevmalone]

You're a vegetable?

[@TheFreeFlow]

@Archer Why not? Let him. One less idiot in this world as far as i´m concerned.

[@asrr62]

well when they start selling these. i will not eat beef anymore..

[@Tranceporter33]

"I'm a Goo Man."

[@dantheman52420]

I am so glad to have this amazing food available. I got a red meat allergy in 2013 and didn't have a good burger for a few years.. now I get impossible burgers all the time!

[@Gregtman502]

Burger kings impossible burger brought me here

[@willowzengotita2512]

lol same

[@bugsbunny313Rd]

Same

[@scott8919]

Same. Tried one today. I'm not a fan of beef but I'm a fan of Impossible.

[@shelleygold4923]

Dont do it!!!

[@Robert-dt3is]

It was actually good!

[@ninjanerdstudent6937]

Now give me a fake mozzarella that tastes exactly like fresh mozzarella with the creaminess of buffalo mozzarella, and we are good to go.

[@eipimuja]

In my honest opinion, Violife's mozzarella is remarkably good.

[@jules_logan5061]

Eipi Muja And miokos

[@truedarkness4052]

Try out miyoko's mozz. It's pretty tasty

[@fayeortega5687]

Yass

[@ninjanerdstudent6937]

True Darkness does it melt like mozzarella?

[@TheREALBOJACK]

THIS is a good idea and a venture that needs to be undertaken. If we can remove the need for "organic" or "traditional" beef that requires growing a cow to maturity, then we would not only be helping the environment and saving cow lives, but also the...."less liberal" goals (that is, if the idea of doing what's best for the planet and saving the lives of millions of innocent animals deeply upsets you for whatever reason) of cheaper food production, and an alternative food source for areas that are incapable of rearing livestock effectively. All in all, it's literally good for everyone on earth..........except people in the beef industry.

[@MikeMikeMiker]

I wish this were true, but unfortunately, soy production is destroying entire ecosystems. The pesticides used infiltrate the ground water and poisons everything near and far. You can look at South America, particularly Argentina, Uruguay and Brazil who are being hurt by mass production of soy products for external markets. Think Monsanto, big agro, roundup, etc.

[@benshiffman8977]

Mike Gonzalez Perfect reason to regulate corporations like Monsanto who screw things up.

[@Teddyiscute]

Yeah but like they said there wasn’t enough soy anyway so they make it out of yeast.

[@dn157523]

Brian Hope it won’t save cow lives. They just won’t be born.

[@jules_logan5061]

Mike Gonzalez 70-80% of soy is fed to livestock so...

[@NotMyPresident2020]

1960's: In the future, we will have flying cars! 2019: Impossible Burger.

[@eprincess0126]

Elver Galarga close enough 😎👌

[@Lycaonnn]

Its still a big advancement if you think about

[@jauxro]

I mean, come on, that's not bad

[@kurumitokisaki2024]

I get the joke. But... impossible burger aka impossible meat is bigger achievement than flying cars. It'll benefit world more. If it's not harmful and can actually replace meat, then even I wouldn't mind all meat in the world being replaced by it. If it's not harmful, looks and tastes like meat, then why should anyone bother? Because it's not created by killing? Well...I think that's good thing...

[@AdonaiZedek]

Well we need a plant based diet to raise the intelligence we need to understand we dont need flying cars. We can fly consciously

[@samkellman]

Just tried it. Super tasty

[@HardKore5250]

Sam Kellman Where?

[@XxEmmJayxX]

David Heller they sell it at Fatburger!

[@alexanders.3825]

@@XxEmmJayxX where is fatburger?

[@XxEmmJayxX]

Alexander S. I guess its only in California and Las Vegas. I thought it was a larger food chain :(

[@no2sings]

BUT they dont only sell it at Fatburger. they sell it at some other restaurants as well. Just Google and maybe you can find a restaurant near you that sells it (:

[@johnwang9914]

The beginnings of Star Trek's Protein Resequencer which eventually led to the food replicator.

[@thomasmichaels1671]

This looks like it also has the potential to be much cheaper than real meat in the future. Very exciting developments.

[@gabrielsteiger5465]

Healthier eating will never be cheaper than the shit mainstream shoves down our throats. Unless you grow your own.

[@pablolinazi3859]

What about the SIDE EFFECTS 😳

[@jw9517]

Exactly why it won’t come to light

[@Robotose]

EXACTLY that's the point! The meat industry just uses up far too much money

[@patrykpedzich7641]

"Potential to be much cheaper" read the comment

[@ashleighadams1842]

There is a serious supply/demand problem with this product. My city has almost 200k people and ONE restaurant that sells this. They get shipments once a week (Tuesdays) and these burgers are gone before the weekend. It's very frustrating. These people really, really need to scale up. Like, a LOT.

[@riceismyname5491]

i just read that impossible foods is freaking out trying to keep up with the demand. burger king is planning to launch the impossible burger and apparently the demand is a lot higher than they expected. it's amazing that vegan burgers are sold out tho!

[@ashleighadams1842]

@@riceismyname5491 Agreed. I'm very, very happy it's a hit - it's so much better for the environment, better for animals, and healthier for people. It's just the difficulty GETTING one that drives me insane. I am not a patient person when it comes to food! Also something to think about: what we are talking about is just demand within the US. I don't even want to comprehend international demand. I know they just went to Singapore and it was a massive hit too - I actually feel kinda bad for people trying to plan the expansion. Must be a nightmare.

[@riceismyname5491]

Ashleigh Adams oh for sure. everyone at HQ probably has their pants on fire. totally understand, i’d be peeved if i could never get my hands on it either lol. i’m saddened to say that i have yet to try it, i’m a Beyond fiend and there’s only one restaurant near me that carries it- maybe it’s the exact situation you’re in... i don’t want to know😂

[@mrbonzzai]

They will scale up. Scale up is doable. It will happen eventually.

[@Hashdollars]

That sucks, while it is a different brand they carry ‘Beyond Meat’ burgers at my local Safeway and another competitor product as well.

[@jacksonkeeler]

Your resident chef doesn't know how to toast a bun

[@Treekicker]

He aint a filthy savage that's why.

[@richiebee8719]

Dude... These "chefs" that BuzzFeed, wired and all these clownsites use are just former red Robin microwaved dinner schmucks

[@lane8a]

Mad Onion All the best burgers toast their buns. Even Gordan Ramsey, in How to make the perfect burger video.

[@prawngravy18]

and there was me thinking food preferences were subjective.

[@lane8a]

prawngravy18 Show me a restaurant or chain that sells burgers with an un toasted . Burgers have tiers .

[@ee.som.o]

I’ve had one, the Impossible Burger is actually really good.

[@RealEstateInsider247]

See an article by MomsAcrossAmerica dot com called "GMO IMPOSSIBLE BURGER POSITIVE FOR CARCINOGENIC GLYPHOSATE"

[@samcoulter1997]

@@RealEstateInsider247 It's also found in a ton of foods, including actual beef.

[@RealEstateInsider247]

@@samcoulter1997 Yes, of course for the majority of beef products. The article discusses other questionable ingredients besides the Glyphosate.

[@samcoulter1997]

@@RealEstateInsider247 So why mention the glyophosate at all? Doesn't it undermine one's point to say a product is bad if the original product has always had it as well? You would be better off saying that you shouldn't eat this or beef, correct?

[@RealEstateInsider247]

@@samcoulter1997 ​ My comment suggested reading an article about the Impossible Burger to a person who heard the Impossible Burger tasted good; that's it. I'm don't have time to argue about the world food supply. i simply shared some info. if you want to eat it, by all means, have all you like. If you don't want to read the article, don't read it

[@jashalynnmaddox]

"they ain't got that heme" haha

[@edgarnello9165]

how long till they announce that it causes cancer like all things now a days

[@Limonene788]

So, why do you think it would cause cancer?

[@clemsontigz1]

@911LookuptheLavonAffair stfu

[@JustinBee369]

@Boho Lif3 LOL

[@jakedoc4610]

literally everything causes cancer, literally everything is bad for you. you are dying right now.

[@edgarnello9165]

@@jakedoc4610 Im already dead on the inside

[@_JKings_]

Really cool, if that really works out and becomes more popular, I'd give it a try.

[@dafyb7568]

JohnDarkSyde It will taste like beef burger..

[@matthewchow4991]

Oh you'd give it a try?

[@svenheilbron]

Or just give it try, if everyone waits untill it is more popular, it'll never get popular ;)

[@pfl95]

It could really change the world. When it come sto intense travelling, like in space or during wartime, these meat could really benefit soldiers and astronaughts. Also feed the hungry and poor

[@BigShaneGillis]

"I'm a sheep who dare not stray from the herd"

[@MinerDJ6]

Heme machine... Heme machine... Without Heme I will die

[@bobbybrooks5496]

f allll the haters

[@prodxarry]

Smoke the Heme... Smoke the Heme

[@jeremiahmoya5054]

Meme machine

[@kustantin]

Inject the hemes into my bloodstream

[@hookoffthejab1]

Give me the hemes. I need the hemes

[@mohammedyakub3760]

Someone should prank Gordon Ramsey and see if he noticed it's not beef

[@spanky814]

Weirdly, the thing I find most appealing about this is the idea of a burger that I would never have to worry about getting a big squeaky piece of gristle between my teeth. Gristle makes me sick just thinking about it, so any gristle squeak free burger is a winner for me.

[@gvenchy2476]

The meat industry is SHAKING

[@ianstiehl1994]

No. But this is a good development

[@connor_mckinley]

G Venchy I think they’re doing just fine

[@someperson7]

lol I doubt it

[@ThatKid22101]

@@ianstiehl1994 They're shaking not long ago they were trying to make it illegal for vegan products to share the same names as their animal counterparts, Almond milk cant be called milk, vegan meat cant be called meat... its bs and they know they wont be able to compete when demand spreads.

[@Gudsur]

Mitchell New and demand has definitely been spreading for more plant-based foods. That’s for sure. Times are changing

[@Thetwoandonly]

I think it's a bit disturbing that it bleeds, but overall it's a good and interesting topic. Maybe in the near future, when it tastes better and isn't as complicated to produce you could use this instead of real meat all the time. Because you wouldn't damage the environment as much, you would stop killing tons of animals and you would eat healthier.

[@dylantruong897]

The two and only, sounds like a win - win in my book lol...

[@paulcristo]

Is it less disturbing to eat something that bleeds actual blood?

[@Syaeleafwhisper]

This entire process is more disturbing than eating actual meat. I'm also willing to bet that if you looked at the stuff they have to cram into this that they don't tell you about is far less healthy for you.

[@Wtfsazerk]

The two and only it doesn't bleed

[@clarke5479]

people who talk about how healthy this is are the same people who eat big macs everyday

[@IndigoXYZ18]

Dat heme tho.

[@peacesofniecy]

"Aint got that heme" lol #science

[@carlkenyon4599]

Come check out my review of the Impossible whopper . I subed to you will you help me

[@FoigTCG]

A party aint a party if it aint got that hene!

[@carlkenyon4599]

@@FoigTCG I know thats right !!

[@CainCalifornia]

Boomer Comment

[@GoSpringboksGo]

"a lot better than I thought would be" still doesn't tell me how it compares to actual beef patties! That's a pretty useless statement...

[@Dehibernation]

He did go for a second bite pretty quickly, though :P

[@GoSpringboksGo]

That's true, and it obviously was to his taste. I'm not even questioning that!! But when you claim to be a replacement for something meat-based, it would have been nice to hear him compare the two rather than leaving it out of the edit.

[@xRainbowInTheDarkx]

You can find other, elaborate reviews on YT

[@BigMac8000]

I dunno, they cut off from his commentary pretty quickly. He'd barely made a statement. He's just tried it and as a chef, he's probably got a longer review, but they truncated it down to next to nothing. He probably had more to say. Though that's not to say he did or did not like it, it's just some very tricky editing.

[@Zentoxful]

You can't tell by his expression and the 2nd bite he took that he, a chef, liked the taste of the burger? He can't describe it to you, go order one if you're curious.. If you watched the video and understood what they said about heme iron, you'd understand that it tastes A LOT like real meat, since the thing that tastes good in meat is the heme iron, and not actually the meat itself. So plants that have heme iron WILL taste really close to actual meat. You must have not listened closely enough to the scientist who were explaining this.

[@BabyRainForest]

I am happy they came up with this. I cannot eat beef so I look for plant based "meats" when it comes to burgers. (don't really like turkey burgers) I respect Burger King for giving other people options. There's plenty of people who love burgers but don't eat beef. Though many people out there are probably closed minded to this idea. I fully support it!

[@abbaby555]

I'd like to try this Burger, you know just to see what all the talk is about for myself

[@richfurr5009]

It tastes like crap.

[@richfurr5009]

And it is outrageously expensive compared to MEAT burgers!!

[@AceBambam]

Rich Furr You tried it??

[@princeprince9227]

They have them at white castle not bad at all

[@loudpackmob]

abbaby555 it's so good it's scary

[@zachwilson6119]

Vegan or Carnivore, this is truly fascinating and makes you feel hopeful for future generations.

[@noneofyobusiness1503]

Hopeful.... its slowly killing ppl u plankton

[@roadhare4489]

As a way to loose weight I cut off red meat and a few other things also started fasting, but being someone who loves bloody steaks I was having major withdrawals, finding out about the impossible and beyond burgers was a true blessing

[@emilsipinen3019]

Okay meat is being worked on but how about cheese?

[@I_Have_The_Most_Japanese_Music]

Call me when they can make a bacon cheeseburger out of algae.

[@cemozden2470]

Emil Sipinen lmao yellow american cheese is basically not made out of milk

[@liamwalters9981]

Vegan cheese still sucks

[@josephleroy1716]

There are some great cheeses on the market such as Chao cheese and follow your heart cheese. Melts and tastes really great.

[@InnerLeopard]

yeah now they just need to make all our foods in vegan standard, nice way of running economy

[@rreyesco]

Who funded this company?.. seems like decades of research in a lab with lots of money. Seems strange

[@eternalmindset]

I think it’s weird too.

[@Hannah11235]

@@eternalmindset KZbin "The NWO DIEt". It goes into what vegans call their "agenda" and how toxic these mock meats are

[@eternalmindset]

@@Hannah11235 going too now...

[@gunfuego]

for real, cause gas chromatograph mass spectrometers are not cheap......

[@JudgeDillon]

Honestly it is really basic biochemistry. Nowadays almost all Biology Bachelors are able to manipulate organisms DNA to produce desired proteins and all Chemistry Bachelors are able to Mass Spec molecules and find out how to reproduce them through reactions

[@onixtv4034]

Who's here after South Park?

[@gunfuego]

Tegridy farms.

[@Mr_Alex753]

OnixTV your mom

[@Maracujakeks]

Great video. I can actually see a lot of potential in this fake meat, maybe at some point it will be so perfected that you can't even make out a difference to real meat anymore. Better for the environment, better for animals, better for our health. 👍

[@satnamgur1qmcarwaheg]

send them here, india we worship them ..lol

[@xixueyang]

most of the time if you serve this without telling someone what it actually is, people will assume its your average meat burger, that's how good they are, and they are improving

[@njack1994]

They serve the same purpose ecologically as pretty much any other grazer, like bison, and muskox and so on and so forth. Not to mention we still need leather, milk, gelatin and the host other products we get from cows.

[@DoctorDubiousDancing]

Thomas Y We still need dairy

[@DoctorDubiousDancing]

Thomas Y lol ok

[@masaharumorimoto4761]

IT'S RAWWWWW!!!

[@SarahTV24]

Masaharu Morimoto ODB says HE LIKES IT RAAAWWWWW 😆

[@matthewchow4991]

so is your face, but no one's complaining about that... oh wait

[@Duder_abides]

YOU COULD KILL SOMEONE WITH THIS! *throws burger in the bin*

[@Nothing_serious]

NINO!

[@hokutonosword1]

that What she said !! 😂

[@pradyumnarahul]

One major problem though. The salt content on these burgers is around 1280mg. The suggested salt consumption of the average human is

[@mohammedyakub3760]

1nf0rmed are you crazy??? You are saying that we are limited to 1.5g of salt per day, it's 6g per day but most people have well over 10. And 1.25g of salt isn't a lot. A pizza can have up to 8g

[@chefpetey]

12grams sugar and 1000mg sodium it should be called STROKE-ON-A-BUN

[@ThatTattooGuyOfficial]

15 years later... if you ever ate one of those real tasting fake burgers and your eyes are falling out, you may be eligible for a settlement for your suffering...

[@RoyFlush716]

"At the end of the day, meat production is flat out inefficient" Oh but all that shit you just said is efficient though?

[@malalalinijat833]

I just tried the Impossible Wopper and it was very tasty

[@carlkenyon4599]

I sub to your channel , come check out my impossible burger review . WIll you help my channel?

[@bryanabrego3051]

I worked at a restaurant that was the first to serve it in the mid west Lol, the burger was really really good

[@michalvalta5231]

That foam at 0:00 looks very healthy... This must be the ultimately processed food. :D

[@donnydanko2718]

Some people complaining about fake meat when most people are okay with going to McDonald's

[@Oneyedrunk.]

If it bleeds, we can kill it.

[@thelaughingman4791]

This is the only good comment in the entire comment section

[@sonice9020]

The Laughing Man lol

[@jlebrech]

stick around

[@saksezo]

Oneyedrunk lol can we kill pussy?

[@dolphinboi-playmonsterranc9668]

Sankhiro Thots*

[@teetee2640]

I. So glad that TGI FRIDAY'S offers this... they cooked it so well that I really couldn't taste difference

[@BronzeGirl]

Tee Tee I didn’t know they had it there. Dave and Busters impossible burger is great

[@BIGBamBam86]

Yup and they cook it on the same grill they cook real meat on

[@I_Have_The_Most_Japanese_Music]

@@BIGBamBam86 Which means it's not 100% not meat...

[@hellbenderdesign]

I'm working on a product made of meat, that looks, smells, and tastes like broccoli.

[@michalvalta5231]

Made me lol.. :D Vegans won't shut up about meat... And they won't stop envying the rest of us... :D

[@brandiealeman1089]

Everyone should definitely give the impossible burger a try. I recommend giving it a few trys at different places before really forming an opinion. Like most foods at restaurants not everything taste the same everywhere you go.

[@xShareem]

These vegans are getting very crafty

[@Wolf-hd1hr]

I am not a vegan,But If meat substitutes come here in my country I will entirely give up meat only because I want to give all the cows, pigs and chickens a life like we give to our cats and dogs

[@Jacob_frye]

@@Wolf-hd1hr sounds like a vegan :)

[@swissbreeze]

SpaceMan you’re a fat loser

[@bqfilms]

Yeah if we dont our planet is gonna end up on the point of no return in 13 years, because people are too selfish to consider a cause that goes beyond their taste buds.

[@Noone-fr7xf]

@@Jacob_frye MY BROTHER U HAVE SAID EXACTLY WHAT I WAS THINKING GIVE ME A HUG

[@scarskey6375]

1960s: We’ll have flying cars in the future 2019: Impossible burger.... is actually pretty good!

[@streetscheme]

Scarskey positive theres flying cars already. Just not in our tax bracket

[@Willow4526]

As long as it is tested safe for consumption sure, but for me the biggest question that i don't think i heard asked and or answered, is that does/what nutritional value does it have in comparison to meat? Is it the same in that regards? Or is it completely different? If it isn't the perfect substitute that is every way the same (maby healthier tho) people aren't going to accept it. I'd be happy to have it, tho i don't think this is a cover all bases of meat solution so integration into our diets along with less meat may be were this sits.

[@18617s]

Willow4526 it's already being sold in stores so it is safe for consumption. Also we don't need meat to have a healthy balanced diet and this option is loads better for the environment than a meat burger

[@Willow4526]

Anders Persson good to know thanks.

[@Willow4526]

Sofi something being sold in stores isn't a sign its 'safe' for people to eat. As long as there has been efficient tests insuring it's safe is all i care about. Also I'm not getting into this whole dietary/environment argument.... especially when half of it from all sides is a load of crock.

[@linkypinky987]

I don't think people that eat burgers really care about that haha. As long it is not as unhealthy as regular meat it :)

[@romanfox5368]

Lab made synthetic or imitation meat always seems like a bad idea, but I love Morning Star products. Corndogs are out of this world for me personally.

[@luv2charlie]

Wow almost 2 years ago and now the average person has started to hear and talk about it!

[@MB-ey6vv]

I've seen this video already, but i'll watch it again.

[@BartitsuSociety]

Tried one of these and a "Beyond Burger" - both delicious. I'll go full veggie as soon as the price/availability gets closer to regular meat.

[@halasimov1362]

BartitsuSociety Go full veggie without these processed analogs and get the real health benifits! Check out the youtube channel: NutritionFacts They are a non profit of expert doctors who review all peer reviewed science related to diet and health! Best of luck

[@halasimov1362]

Also real food is super cheap! I spend less than anybody I know and I eat 100% organic. Rice, Grains, Beans, and Produce actually end up being really cheap in the end

[@ppppppqqqppp]

As a meat eater myself, the only reason I could see for being against accurate artificial meat, is wanting animals to die. Personally I'd rather still be able to eat meat without death, and this seems like the way forward for that

[@NotEnuff8]

This is one of the most nonsensical things I've ever read... ie thats stupid

[@nobody-yu4cf]

Lol I love dead tasty animals.

[@1000yardstares]

@@nobody-yu4cf yep

[@brandon9689]

If they ever reboot or continue the zombieland film this could be an excellent story arc for patient zero

[@zubnasty]

PASS ME THAT HEME!

[@sleeepyt3042]

I think the beyond burger tastes a lot better than the impossible burger IMO

[@fermandodermandincindo654]

@THE ORIGINAL PROFESSOR CHAOS WHY ARE YOU WRITING EVERYTHING IN CAPSLOCK

[@staceystory3695]

Nice I tried the veggie sausage it was delicious I can run with this

[@odmriq8989]

Stacey Story ayooooo

[@mizb5114]

Could be grind up people.

[@DEATHOFTHECLOUTCHASERTV]

Where do i buy?

[@Nick-zc2yu]

i love meat and always have, this would help convert me. i love all food, so im not the type to say "veganism is dumb." its not, just not as easily accessible. This is great.

[@danibaba7058]

Nick thanks for being open minded brotha.I eat meat as well but i wouldnt mind going back(was vegetarian 5-6 years ago) if it was healthier and obviously more humane towards the animals(we are killing them after all)

[@rationalguy23]

Look at avantgardevegan

[@donlekrosan4291]

I lost it at "The future of food looks like this"

[@ohger1]

With all that soy, will this make Soy-Boys even more Soy?? It's a Russian plot I tells ya.

[@KubaR0506]

soy is okay

[@giancarloshernandez1265]

John-Del lmao👏🏽

[@somecallmeelvis]

Meanwhile your testosterone levels are going

[@reyian451]

Found the cholesterol boy

[@joeyforeman2776]

Really out here trying to drive men extinct

[@paragparab1841]

Person: So what do you do? Scientist: I make burgers

[@biobiobio7777]

I've had this before and it's really good. I was hesitant at first but it was an amazing thing to discover.

[@mycollegeshirt]

hmm I have a couple of questions, like what's the shelf life, do you still have to refrigerate it, and if so why? I imagine it's expensive but if production scales how long until the price is competitive?

[@HoxtonLenn]

2:13 mass spectrometer you say...? Better prepare for unforseen consequenses

[@DeusExMJ12]

To 105%

[@jademanigat5967]

People: McDonalds is literally the most unhealthy fast food place there is Hearts Attack Grill: Hold my Octo-Burger

[@ShowtimeMari_]

“Even bleeds like medium rare burger” ??? HOW SWAY

[@eprincess0126]

Heme

[@aibekmadaliev6000]

Hubble Tea you don’t got the answers SWAY!

[@noneoftheeabove8514]

This production was paid for by the good people at impossible burger

[@Vector_Ze]

I'm not totally put off by the concept. Likely more environmentally friendly than beef production. And it's not Soylent Green!

[@neontime8507]

Everyone who hates this seems to think it is soylent green lol.

[@jamhoskins]

Just tried it and I’m sold. Next time I’m anywhere that’s has the impossible meat I’ll order it instead. Good job

[@brandiealeman1089]

Literally SO YUMMY! My meat eater husband even enjoys eating these when we go to Hop Doddy!

[@LEDGER0404]

GMO Impossible Burger Positive For Carcinogenic Glyphosate governmentslaves.news/2019/05/19/gmo-impossible-burger-positive-for-carcinogenic-glyphosate/

[@rashidhumine]

One day in the Future they will get rid of the name Impossible Burger and just Sell it as a Normal burger and Humans won't notice the difference..

[@reddead2067]

Why does WIRED have an in-house chef?

[@jurrich]

But really: why not?

[@Treekicker]

You misunderstand, it's literally a chef they found in a house.

[@williamfitzpatrick6369]

I already told you.

[@SaintInix]

'Space Meat!' Without access to that technology, we make ours out of napkins.

[@halasimov1362]

😂 100% Best comment on here! Waiting for the few new episodes coming out this year

[@asmrdadbod2483]

i just had two homecooked impossible burgers and they are simply amazing delicious.

[@Barnesyrasta]

I think it should only be a matter of time before other major chains pick up on this. I wish Burger King sold this!

[@nowonmetube]

They do now lol

[@LetGo0007]

Fatburger in Los Angels also sells this! 🤗

[@NebulaWILNIL]

White Castle has Impossible Sliders and I ate one without knowing what it was. Only realized later what an Impossible burger was!! So good

[@bufaloguerreiro7573]

Ah yes fast food chains are renowned for their quality indeed Now you get even less meat on your meat, maybe get a handful of soy and old boots too

[@ukdds]

I don't know why but the way she says burger bothers me alot. It sounds like she's saying bpurger.

[@dallasbagley]

I replaced my beef burgers with the impossible. I love it.

[@Semmelein]

The Beyond Meat Burger is already super good - can't wait to try this one! 😍

[@sethtwc]

now vegan vampires can enjoy guilt free

[@jt4478]

seth wadsworth-carr Then they're not vampires lol

[@sethtwc]

@@jt4478 as a vegan vampire I'm offended

[@jt4478]

seth wadsworth-carr Vampires drink blood and blood is not vegan lolll

[@VSM101]

OKAY BOOMER

[@OneRichMofo]

@@jt4478 human blood is vegan i think

[@tombell4379]

way too much bread, bro

[@imustbecrazy5626]

Turns out it has elevated levels if round up. Thanks Monsanto.

[@cecandart]

What about the high levels of glyphosate found in impossible patties? Meat alternatives are great... but not if they're high in carcinogens!! (Eddited: accidentally wrote "glysophage" on the first one LMAO)

[@heyman537]

I like my burgers cooked a little more than that, even though it is plant-based.

[@bash6555]

I'm a simple man, i see food and science together, i click like

[@rorscach1]

But I thought you were an egg...

[@marialane1805]

I had the impossible burger the other day. We thought the waitress made a mistake and gave me ground meat. I couldn’t believe it! I loved it!

[@robinsonj.lawrence6064]

If they assure me that i'm not going to get cancer by eating those super processed meat, hell yeah i'm gonna stop eating real meat.

[@juanpunchman5484]

You have a higher chance to get cancer by eating meat than plants that look and taste like meat.

[@epicn]

Juan Punch Man do you have evidence?

[@globbenderglob3609]

haha only if you knew how big the risk is to get cancer when eating meat

[@benejack666]

The thing is, these days you can pretty much get cancer from anything. Hell, you don't even have to eat meat to even be at risk. Just be born into a family with a history of cancer. edit: Made first sentence less redundant, by taking out the second "these days."

[@globbenderglob3609]

benejack666 yes, you can believe me(!) every time, every single time I told people how cancerous meat is, they say exactly this. yes you always have that risk these days, but by eating meat you increase it enormously! you may as well smoke seven cigarettes instead of eating meat for lunch. meat these days just has a lot of unhealthy things in it, but I always try to leave it to the people to inform themselves and to decide about their health (although meat eating effects others too, e.g. it badly effects the health system) many people I know care for cancerous things, but suddenly don't when it comes to meat. that's my experience. and they should just stop searching for unhealthy things in these new products that try to improve the world (that would decrease the destruction of the environment, killing of animals, improve people' health, e.t.c..) when they actually never informed themselves about what they are eating right now and acutally never cared about not eating cancerous things.

[@benkirbywright1]

This is absolutely amazing By chance does anyone know when/if this will be released onto the market beyond resteraunt?

[@TheSputnik3131]

What is the envorimental footprint on the impossible burger contra a ”regular” american beef burger?

[@noman1600]

impossiblefoods.com/if-pr/LCA-Update-2019

[@noman1600]

Huge reductions, like 90%, in terms of Co2 production, land used, water used and water pollution potential.

[@TheSputnik3131]

@@noman1600 Thank you! :)

[@jamaalcameron3611]

Never think a corporation is to care about your way of life

[@Stacey505]

It doesn't make sense you can't get a plant to bleed red blood. Is this what the Switzerland scientist talking about eating humans?

[@Frost517]

Stacey ,Pray for the lost people lmfao.... it’s not blood. It’s a similar chemical found in blood that gives bloody meat its flavor.

[@bjourniavlogs8931]

Cannibalism.

[@TheTravisDrake]

I like that this is a baby step in a better and more sustainable direction. I personally felt Beyond Meats to be much better in flavor to Impossible. Both are good but Beyond was much better by comparison to me. I prefer food that takes the place of meat without trying to taste like meat.

[@joeruth123]

Soylent Green is people!

[@victoriareissilveira9129]

“But this time, it’s the plants doing the bleeding” sounds threatening, don’t know why.