The Sweetener Era was CRAZIER than you remember

[@user-kp2dp4uu1y]

goodnight n go CHANGED me tbh. i adore the love she had for imogen

[@laylascott6096]

Goodnight and go bbc version is the BEST

[@uzumakianci]

☁ goodnight n go is so special, like the best song i've ever heard from her it's so perfect in a way you can't describe it, you have to feel it and visualize it's perfection ☁

[@Miles-ud6rh]

Honestly people don’t give her enough credit for how hard she worked to become a production juggernaut. It took years for her to master the craft.

[@MegaDeath22]

Right?!? But everyone goes wild over Taylor Swift. I’m sorry but Ari is just beyond talent 🩵 She’s been through soooo much.

[@Miles-ud6rh]

@@MegaDeath22 I also don’t think people realize that she lived through a terrorist attack she blamed herself for and lost over fans who were children ands;ent months growing close to the families creating a connection that made their loss that much harder to process. The fact she did anything after was actually to much for anyone. In one year she released 2 albums and a 70 stop world tour. She did not complain 1 time publicly over any of it. And the art still arted. She’s a once in a generation artist.

[@MegaDeath22]

@@Miles-ud6rh gosh I agree. A gem of a person and a talent 🤍

[@latedawnsearlysunsets]

@@MegaDeath22there was no need to tear down taylor to bring ari up BOTH are talented and have their own niche Ari is a great vocalist and producer and Taylor is a WONDERFUL songwriter if u read beyond her (self proclaimed) glitter-pen songs and she is good with instruments!! both are amazing and deserve the hype they have

[@MegaDeath22]

@@latedawnsearlysunsets you have your own opinion and I have mine. Taylor swifts music to me has no comparison to Ariana nor does her voice or songwriting. Sorry.

[@Gaby-bx3cv]

position stan here and i couldn’t agree more. truly her most sonic cohesive and dreamy album.

[@Peterrdee]

Positions is my everything 2.o but hornier, sweetener is easily better and sonically dreamier she ate with REM

[@signingoffbye]

Same here

[@DaddyDark13]

⁠@@PeterrdeeAND DIDDDDD. i still only prefer positions more bcz i like more rnb and chill music as opposed the very heavy pop and playful nature of sweetener

[@juulBett]

@@Peterrdeepositions is very cohesive…unlike my everything with just random songs

[@DaddyDark13]

@@maryolivertwistedsister she def had so much potential but the beats pharrell touched up and produced didn’t do her voice justice. she was js…speaking on most of the tracks which is why it felt so underwhelming after a balad/theatrical album like dw

[@MakeLuvWorldWide]

the light is coming is sOOOoooo ahead of its time! I feel the world still hasn’t even come around to it in full

[@MakeLuvWorldWide]

*manifesting a sleeper hit*

[@maylenes1fan]

It’s one of my fave from the album. Ppl hate on it for no reason

[@carlybun231]

"idk why ppl hate the light is coming... It samples this horrible dude yelling and then repeats it over and over again" lol. Honestly if it didn't have that sample I'd fuck with it but I can NOT get past that sample ​@@maylenes1fan

[@cardiganweather]

​@@carlybun231Agreed. The sample is sooo annoying. It'd be one thing if you only heard it a couple times, but it's nonstop throughout the whole song and it's very out of place.

[@Greybell]

I liked it when it was first released so I never get the hate. It's minimalistic in the best way possible.

[@deshawnoffical]

positions is sooo good like 😩😩. west side??? my hair??? love language??? nasty??? test drive??? motive??? like ughhhh.😩😩😩😭😭 edit: here after eternal sunshine 😩. i can say it's her best album as an artist right?

[@stephisshort]

agreed :)

[@TheBlackPanther05]

Yes. Positions IS THAT GIRL!!

[@chandhand6539]

and so many people slept on this album. positions is her best album sonically , lyrically maybe not.

[@deshawnoffical]

@@chandhand6539 now love language showcased her vocabulary

[@rishiddasgupta5520]

omg YES

[@silentivine]

sweetener stan here, as Ari said that this album is about "bringing light to someone’s life," it actually brought light to my life. and in my opinion, this album is really also about healing. i know it healed a lot of people, including me. i love pharrel’s awesome work on it... even though so many people claimed that he ruined the album (not true). so yeah, forever grateful to Ari ♡

[@camibelleserr]

i was going through the pits of hell when Sweetener was released, I went on walks everyday and listened from start to finish and it truly brought light and positivity back into my life

[@silentivine]

@@camibelleserr i knoww, right? makes sense!! i’ve heard soo many people talk about how sweetener brought light to their lives, i mean, it’s obvious! and honestly i’m so glad it did the same to you. but i don’t understand why so many people hated/hate the album. i guess they don’t see the essence of it. :)

[@slider2754]

Sweetener being 1st or 3rd depending on the time of year is SO TRUE!!!!!😂😂😂😂

[@sweetener.]

Definitely her most experimental and artistic album I would say. Its very cohesive and my favorite by far from her. Pharell just really made this sooo unique & it is the only ariana album for me where I would say no one else could have released this but her. It just suits her perfectly and I hope she will work with Pharell again. And the era was amazing like I miss it so much. I think the metgala was also a very important moment of it

[@dfsdfsdfsfdsf-x7s]

Agree! Pharell Williams' tracks were all SO GOOD and its my fav album! Esp because I associate it with memories of my family

[@Miles-ud6rh]

Positions was for her black audience. She knows we needed it. Most people didn’t like to because they don’t like r&b period.

[@AishahJenmi]

I really have to fight to get ppl to understand the greatness of west side 😭

[@Miles-ud6rh]

@@AishahJenmi west side hadn’t hit until you’ve heard it slowed and can we stop and talk about worst behavior, test drive, and “someone like u”… So my vibes came on that album. It got me through then of the pandemic.

[@TheSkinnyZ]

I will never forget when Ari previewed breathin' at Jimmy Fallon. It was so emotional!

[@christianjohnson8036]

no tears left to cry is my favorite ariana grande song of all time

[@maxkilliann]

I BEG OF YOU DO THANK YOU NEXT ERA😻😻😻

[@AishahJenmi]

Maybe I will :)

[@pleasantmelody]

it’s def my favourite album by her!

[@nathanjuste6778]

sweetener was when i realized ppl hate fun like omg lighten up turn that frown upside down

[@AishahJenmi]

No really 😂😂

[@TheBlackPanther05]

0:30 YESSS MORE POSITIONS APPRECIATION! WE STAN GIRL!!

[@Butterflynailscape]

I hated the light is coming when I first heard it. The song gave me a headache fr still don’t know how I feel about it till this day 💀

[@sionellmccubbin953]

I feel like all of her albums have that one controversial out of place song and tlic is definitely that for sweetener

[@mahrilee430]

I hate that song. I tried to give it a re-listen like last week and I still hate it lmao

[@christianjohnson8036]

sweetener era was my favorite and i was so obsessed. i remember there were a lot of haters then but now everyone loves sweetener which is funny

[@hannahArmah6344]

The same thing with positions

[@katiezzzzs]

SAFETY NET MY FAV SOMG FROM POSITIONS YES

[@cll27]

Best song ever

[@emsahen19]

Her God is a Woman VMAs performance is literally my favorite 😍😍😍

[@EdithDPoosay]

she was queening out on sweetener and positions...

[@melonpeach9723]

thank u next too! her sweetener trilogy is untouchable

[@slmstr1343]

REM is originally T-Pain song called Dream back in 2011, the song leaked on KZbin. It's Pharell's and T-Pain's, then Pharrell give it to Beyoncé in 2013, and then Ariana in 2018 :)

[@katiezzzzs]

that’s so cool omg

[@elliewillow4556]

It’s one of my favorites

[@tatearmstrongg]

i rmb i was a kid when this era came out and everything was kinda messy at first, the fans were going crazy against her and i rlly hated that, but she was more chronically online and she used to showed up a lot, after sweetener era i don’t rmb her being that active never again, no award shows, no galas, no twitter, no IG posts, no lives, no festivals

[@bmwjourdandunngoddess6024]

I really missed her being online a lot. I’m saddened by that. I hate the fact that I used to be one of those “I only use the internet has a tool” kid. 💔

[@bunbunvex6222]

tun era she was active. she toured all of 2019 and then ended the era at the 2020 grammys. she also gave us tun mv, needy live performance, live album, perfume during the tun era. it was the positions era where she gave us almost nothing besides the vevo performances n a deluxe

[@tatearmstrongg]

@@bunbunvex6222 idk but sweetener and tun era kinda feel like the same time

[@bunbunvex6222]

it was really close together. swt started april 2018 and ended in nov 2018,, tun started when tun (song) released nov 3 2018. the tours were also mixed together. swt era was very short @@tatearmstrongg

[@mmgs1148]

I was entering adulthood that era and went through shit that put me into a depression, so I always appreciate NTLTC and breathin

[@moonlite2456]

sweetener ages so well... sounds so fresh n new almost 6 years later ☁ ✨

[@buterarianator]

sweetener is my second fav album by ari, it really help me through tough times and it's such a healing album def one of her best albums ever recorded🤭💅

[@JBananas-pk5ls]

Sweetener and thank u, next really helped me through some tough times! I loved the entire sweetener album! Though most of the songs that people didn’t like weren’t also my favorite, they were still fun to listen to and after she dropped, K bye for now… the songs that were slept on had a whole better listening experience, after she dropped K, bye for now!

[@tomigoya]

i love how you explain everything. It was such a beautiful era

[@zlianromansyah4927]

Her most dreamy, iconic, sweet and cutie era

[@akiinmoonlight79]

Sweetener will probably remain my fave album of all time just because of all the feelings and memories ... positions is a close second tho😭❤️

[@emilymaree2387]

I feel like if you’ve experienced some type of trauma, this album really speaks to your soul

[@sharrlizz]

I had no idea this was not a hit album for most people, because it's been my favourite Ari album from the second i heard it.

[@amyisaway7800]

this is such an important album for me as someone from manchester who was there. i felt like i was getting to heal alongside ariana. it was really hard seeing the era get bashed when to me it was so obvious that this was her trying to make something truly fun and polished and experimental. it hurts to listen to sometimes, especially get well soon, but it's just such a crucial album and era for me

[@angelspaghettii]

at 11:14 i was so expecting you to bring up the limited edition cloud macchiato collab drink she got with starbucks at this time, the marketing seriously was next level 😭

[@seniarose1935]

literally my fav album for all these reasons!

[@brianas6550]

Get well soon really helped me. I’m so happy she dedicated to those victims and survivors. Goodnight n go is FIRE 😭❤️

[@nameisamine]

I’ll never forget Sweetener coming out and the fan reception being negative while the critical reception was positive. Then after it won Ariana her first Grammy, all of a sudden, lot of Ari fans were doing revisionist history on the album as if everyone loved the album from the jump 😅 this album aged well. Positions if still my favourite though. Safety Net is that song!!!

[@AishahJenmi]

Twitter went crazy when this album dropped 😭😭

[@scarlettsativa2960]

Sweetener was the most vulnerable album she’s made. It’s raw and tragic at times and I’ll never understand how people compare it to positions. They’re just not the same, not comparable.

[@illuminaticonfirmed1389]

@@maryolivertwistedsisterexactly. thank you next is that RAW shit

[@pocketsizedsuki]

I miss it 😭 honestly I miss her big studio albums

[@lexiediazxo]

i feel like people dont take into account how serious and utterly life altering manchester + mac no longer being with us is. like it felt like she was allowed a few months to be sad and then it totally got glossed over. don't get me wrong i'm glad those didn't become bigger topics than the music itself but people should be more considerate when it comes to her actual metal health. like that is stuff that sticks with you forever.

[@Lainey97]

YES GIRL! The glory days poster in the back 😍😍😍😍

[@Xmiss.prissX]

I STILL listen to this album! Wth this was such a good album!

[@destinyyyy8577]

positions is my fav album for sure but sweetener will always hold a special place in my heart, i had always listened to ariana songs here and there but sweetener is when i fell in LOVE with her. her best era by far. i never understood when fans didn’t like it at first, i was so obsessed and i would watch reaction videos to see people who loved it as much as i did but nobody really did lol. i’m glad to see it grew on people though.💞

[@michaelk9211]

EVERYTIMEEEE!!! that song is truly gold.

[@JediJuniper92]

Sweetner was such a fever dream in the best way self paving the way for thank u, next. I loved that year of Ariana.

[@Litoxjenny11]

This album came out during my junior to senior year and whew!!! I need to revisit after the eternal sunshine release

[@LUVADEPTT]

this is such a great video, you did a great job revisiting alot of the points and made me literally go back to that time in 2018 and remember literally everything !! sweetener is one of my favorite albums in general, however dangerous woman is my favorite Ariana album ❤

[@jwallabaddabingbaddoboomgu257]

Tears left to cry was iconic. I still listen to it in the car 2024

[@boonietea]

thank u, next was ALWAYS my favorite until recently. I had trouble choosing which one was better but after some thought I think Sweetener was better. Sweetener is her most experimental and unique album and it aged VERY well. It was also her best comeback, with no tears left to cry, one of her best songs ever. thank u, next always has a soft spot in my heart as it was my #1 album from her since 2019 but even if you put those albums side by side, sweetener has the better songs. A lot of the songs on there are her very best.

[@moonlite2456]

i feel so lucky to be able to experience the sweetener era. like the paps pics, the promo, the singles, music videos, and the album it self was and is everything my fav album from her ☁

[@Iamchrisshorts]

Everytime goes in my sub private ari album that also includes sometimes, be mistake, one last time , in my head , obvious and saftney net for now 💙

[@lucidlunessa]

I remember the Sweetener era like it was yesterday. As an Arianator since Victorious I was so excited when this era started as I knew it was going to resonate with me on a soul level. I could just feel it. The hold that GIAW and get well soon had on me was insane!! Sweetener was such a healing and fun album for me. If I could I would go back to relive this era all over again!

[@Haidee.Jayyne]

I loved no tears left to cry when it came out I was on a road trip and I played it on loop for an hour 😭😭😭 ..

[@joel_butler]

girl that cloud perfume u have is cloud 2.0 (u probs already know this) but they’re discontinued and getting rarer so make sure u keep it 🎉🎉🎉

[@Iamchrisshorts]

Sweetener is def one my favs for her versatility and trusting Pharrell to guide her sonically. I may be a tad bias lol he’s my idol but he does push artist to step outside their box and she did they well💙

[@chelseacarrington1110]

Ugh Positions is soooo good! I love when she’s in her R&B bag 🥹

[@AishahJenmi]

R&Biana is when she’s at her best

[@glittahoney605]

this video made me so emotional lmao, this was such a big part of my life

[@biazzbia]

ok I love the video but ohhh my god you are sooo pretty!!

[@AishahJenmi]

Thank you so much love 💕

[@furrycheetah]

Do you know? It took me 7-9 years to open my heart to accept and understand Ariana Grande's every single songs in every seven albums. Suddenly I fell in love with her music and hee creativity of her music video. Her music can make people stick together and always have fun with it whether through TV,radio, smartphone and concerts. Thank God I made the right decision.

[@joylee2182]

The whole album makes me brutally cry everytime so I cannot listen to it a lot anymore

[@jimmymcfan]

This era was so special, and was my first concert!

[@Emmastayofftheinternet]

Positions my fave. And close second is her latest album. And then sweetener and then thank you next

[@hopeelliott145]

I love this album so much. Eternal sunshine as well. Sweetener just holds so many memories and a special place in my heart.

[@furrycheetah]

Her album Sweetener won one Grammy award in 2018.

[@negativecreep0022]

the light is coming is SOOOOO UNDERRATED TF

[@Xxs2xX]

pharrell gave ariana a SOUND and i love sweetener more than any other project of hers, on my first listen i was in love. tbh i don't remember ariana's edm music like they make it look she did, only problem, bang bang, break free and mayde that trash for charlie's angel, she always were inclined to more r&b-pop, you have no ear to music if you dislike the neptunes, if you do you racist also, sweetener is her more aesthetic cohesive artwork ever to this day, mayde this new album can come closer to perfection of sweetener

[@glennbritton4457]

I just cackled when you “were about to lose your mind on the fleece jacket”😂😂😂 not even done watching the video but had to applaud 👏🏾👏🏾👏🏾

[@Vickieserna]

back to youuuuuuu luv it

[@dyllan890]

Yesss safety net is my song! Only positions Stans truly know how immaculate this album was in 2020. Loved this video thank you for this

[@shotsbymicah8325]

I can’t believe sweetener came out 2018 when I was in 9th grade 😭🔥

[@Kim-GTA]

I think people didn’t like it bc some songs were a little on the R&B-ish side. So ppl who don’t like R&B and are only into pop aren’t gonna like this album. I love when she works with Pharrell

[@Lolloshawty]

A little off topic but, i see the little mix poster and i'm definitely subscribing.

[@user-kp2dp4uu1y]

i would love a video of you talking about the thank u next era i feel like that was a crazy time for her and had such an impact on everyone

[@kevinortegarojas]

Sweetener is the best pop album of the 2010's. Thanks for this. Subscribed - I'm ready for the TNU video.

[@vii-h4y]

HEAVY ON THE INTRO. FR SWEETENER IT'S EITHER FIRST OR THIRD, POSITIONS FIRST AND THANK U NEXT SECOND

[@555eni]

had the loveliest time watching this thank u 😇

[@mpumiyogi7797]

No tears left to cry got me through some tough times ❤

[@fiorelladiazespejo3599]

PLEASE, IM BEGGING YOU HAVE TO DO THE THANK U NEXT ERA

[@aishanicholee]

Breathin (live) is that GIRL omg the runs are to die for

[@gabrielacenteno6431]

I’m so glad I found your channel 😅 I can’t wait to see your growth 💜

[@Iamchrisshorts]

Yes safety net is my jammmmm…: great start

[@Rurali5678]

The live version of „better off“ at the bbc is EVERYTHING.

[@S3-wq5cq]

me and the besties were LIVINGGGG for ariana’s comeback with no tears left to cry… what a TIME to be alive while underage at gay bars during pride

[@sianavassileva403]

it's my favourite album of hers 😇 i'm not a big fan of pop music so that one always seemed the most original, in depth and meaningful one 🧚🏼🦋 plus i really like that she talked about something different than just romantic relationships 🪷 hope we get something more conceptual and thoughtful in the future 🤞🏻🤞🏻

[@aishambengue3024]

Sweetner is one of my favorite albums from her and in general, and your ENERGY IS EVERYTHING!! Also, Postions is way Overhated like its GOOD

[@bunbunvex6222]

im personally a dw stan, but ntltc was the song that brought me back to her hardcore. swt era was so good u just had to be there. the mvs, the starbucks drink, the photos, the aesthetics, fk even stan twt was popping. it was short lived but man you just had to be there for the tun/swt eras. p.s. gng,gws,better off>>>>

[@byeitsalexx]

still my fave ariana album, get well soon will always hit!

[@RafaelCrai]

U SHOULD DO THE ARTPOP ERA!!!!

[@prettylikeflacko]

you're amazing girl! I'm sitting with my friends now and watching your six video, big love from Russia🩷

[@jillmatthews5248]

Her absolute best album. I was lucky enough to go to two shows on the tour and it was incredible

[@MiaCosco]

I had NOOOO idea that Camila was going to do god is a woman or that Beyoncé was gonna do REM. Damn songwriters ain’t loyal

[@Aaa-dv3oi]

Bro as a anti-fandom girly (I have come to realise this just now because of the amount of songs I love that people hate) but i fucking LOVED the sweetener era and my fave was the light is coming, i had that shit on loop

[@kerriannerobertson2869]

This album is her best and it won her her first Grammy!!!

[@durhammadison]

I loved it when it was first released. I remember being IN MY BED on instagram or something when she announced NTLTC. Loved!!!! I know people hated it but it makes me happy that people are coming around. Girly makes some gooood music.

[@daisyallen4954]

sweetner is forever that girl for me. it came out when i started college and was locked in from the get go 😌 it took me forever to get into positions, but it grew on me (still hate that little riff at the end of love language bc it ruins a perfectly good song 😭

[@mckenna5272]

This was my favorite album from the first listen, so many bangers and I appreciated Pharrell’s contributions like blazed is so underrated and I don’t hate the light is coming and I enjoy all the other songs he helped produce. And everything about this era the styling and the visuals was just insane. Definitely was so dedicated to the visuals here like no other album.

[@mikwonwilliams]

a nostalgic album 🥹

[@ben_nowak]

Everything she does is excellence.

[@nanasisilala]

i remember being in culinary class when sweetener dropped

[@marianasalles9080]

Still is my favorite album ♥ And rn, i'm listening so much to eternal sunshine. Maybe my n1 will chance, maybe it will not... Love her so much.

[@cafecarola]

have you heard the sweetener outtakes/demos and what the album was gonna sound like before the Manchester event? she had it finished before then and then scrapped it and changed the direction of sweetner! the only ones that made it were tlic, sweetener, r.e.m (I think) and blazed. my fave from the outtakes are my way and you.

[@K200-m7h]

Dangerous women is my fav and my everything x