The Tragedy of Lost Discontinued Food

[@KoopaFaniscool]

McRib need I say more

[@zeepsterd]

YOU’RE RIGHT.

[@kuribirdie]

micrib sucks

[@ViktorErikFade]

They still get brought back a lot though Because having them only once a year or longer is better for marketing

[@gerarvasq9778]

4

[@NiceGuyErick]

I managed to try it (And I shit you not) 2 months ago.

[@roonkolos]

Cereal straws were no joke. When I was little, kids all thru my school loved those things, even older ones too. Whoever came up with that idea is an absolute genius in mind and child at heart, it's just the most perfect combo they coulda pulled

[@zeepsterd]

TRUE.

[@mrkicker11181]

You can blame Obama wife for ruining most of items on market

[@drejuego]

The OG crack stick

[@marthaf691]

I found the froot loops cereal straws at sheetz recently and they were just as delicious as I remembered

[@alexderuiter1505]

The cereal straws are back! I found some at a gas station

[@reshster]

born in 2002 i miss everything the 2000s had to offer. truly the best years. i'd indulge in everything even today as a 20 year old

[@emberdreadful5604]

Same here! 2001 baby here. Seeing these makes me feel old 🤣

[@FTChomp9980]

I was born in 1999 but still a 2000s kid through and through.

[@reshster]

@@FTChomp9980 1999 will always make you one of us B)

[@Karmy.]

I'm Y2K

[@jr2904]

The 90s were better than the 00s, but not by a whole lot. 89 here, so you all will be here soon enough, trust me

[@elitetrespasser3561]

Fun fact: the “lost” Mario bros add you showed during the Nintendo cereal is a fan made add by hobohobo. Just wanted to put this out there so no one gets confused.

[@zeepsterd]

thank you!

[@Spongyboi897]

Hobo Hobo is also the creator of a physiological horror webseries titled the "Hobo Hobo Funnie Show"

[@elitetrespasser3561]

@@Spongyboi897 yeah, that too. One of the best shows in yt in my opinion.

[@wags696]

Yeah, and its based on one of the new McDonald's commercials promoting the Super Mario Bros. Movie.

[@connorbeith3232]

Figured it was obvious as it's an almost shot-for-shot remake of the McDonald's Super Mario Bros. Movie commercial.

[@mikewebster1743]

When Monster first came out with the rehab line they had a flavor called Rojo Tea which I absolutely loved. I was crushed when they discontinued it.

[@justsomeguy898]

there's a store called 5 Below that recently started carrying cereal straws. They had froot loops and cocoa puffs last time I was there iirc words cannot describe how happy I got when I saw them. those things were so good

[@himiranda123]

how long ago did you see it in store? i’m gonna see if mine has it !

[@justsomeguy898]

@@himiranda123 it was December last time I went, and they were in stock ^^

[@droth1031]

I saw them, too! January 17, 2023 was the date (last Tuesday at the time of comment).

[@enzo1673]

It’s so sad that these foods were discontinued like can you imagine if like potatoes were discontinued that would be heartbreaking

[@alastryona]

Ireland did that for a while but people wanted them back so bad they just had to

[@frenchabortion]

Remember when they discontinued Potatoes in Ireland

[@helygg8892]

This is the most first world thing I've seen in months lol

[@trashcatlinol]

Bananas could go that way! I believe it was a fungus decimating trees because banana grafting for farming resulted in fewer variations making them vulnerable. I'm reminded of history shows talking about how Bananas tasted different as there were more available varieties. As a lover of banana bread, I just hope the banana extinction doesn't happen in my time.

[@pennyforyourthots]

@@trashcatlinol I mean, it wouldn't be bananas going extinct, just these specific variety that we eat right now. They're actually used to be a different variety of bananas that was popular back in the day (around the 1950s I believe) that DID go extinct, which is by artificial banana flavor doesn't taste like bananas, it tastes like the old extinct bananas. Realistically, we will probably just cultivate another variety of bananas to be similar enough to the current ones, it would just take a while and probably a lot of genetic engineering, but it would probably be far faster than back in the day where you literally had to wait for plants to grow and reproduce to select the genes you wanted. Bananas collectively probably won't go extinct, but even if the current variety does, you'll probably still be able to eat something very similar.

[@FTChomp9980]

So happy you talked about Cereal Straws! I remember my mom buying me some as a kid because I loved it was so delicious to my favorite flavor would be Apple Jack's and Rice Crispy Cereal Straws. Now as a Adult I would buy one again just for myself! Super nostalgic!

[@heeroyuy2574]

I have something to tell you they brought the straws back!!!

[@FTChomp9980]

@Heero Yuy I know I'm so happy they came back!

[@Foxy02016]

@@heeroyuy2574yup, mostly the chocolate ones right?

[@coolcomment8]

​@Foxy02016 My girlfriend and I saw Froot Loops cereal straws around Christmas time in Gabes. Came in a pack of 6 with a Froot Loops Cup too!

[@ElDanielZamarripa]

Yo there back 🎉

[@nonXist3nt]

I remember grabbing a crystal Pepsi back when they re-released it and was absolutely amazed how exactly it tasted like Pepsi. No weird taste or after taste. It was nuts

[@tessfabled4115]

I don't think we had cereal straws over here in Australia but we did have Sippah straws during the same time period! I used to get in so much trouble for ripping the thing open with my teeth and just eating all of the flavour balls haha

[@BugsyFoga]

It’s nice that stuff like Cereal straws, 3D Doritos, and Crystal Pepsi got a comeback so that the society of today got to know what the past generation use to enjoy.

[@TedisonTime]

It's unfortunate that cereal straws are only available online and are expensive as none of the stores in my town sale them. It's really dumb. However there was one time when I found the cocoa crispies straws at an Ollie's out of town but that was it.

[@jailcatjones3250]

I was lucky enough to buy a few bottles of Crystal Pepsi before they went away, it's a shame cause it was refreshing asf.

[@amalija11]

The 3D Doritos are not the same tho sadly lol

[@NeurospicyBitch88]

That wasn't the only reason those things came back: There was a time a few years ago where 90s Nostalgia was huge thus prompting a Nostalgia Fad (like the one the Boomers had back in the 80s). Nickelodeon in its heyday made a comeback, The Lion King made a comeback, Nirvana made a comeback, Steve Urkel made a comeback, Sega Genesis and Super Nintendo made a comeback, and so did 90s Snacks and Beverages (although it took one internet guy to bring back Crystal Pepsi. Look up The LA Beast for reference). So it's primarily thanks to the Gen Y Nostalgia Fad that stuff like 3D Doritos and Dunkaroos even got to make a comeback.

[@DylanRomanov]

The 3d chips are not the same 😭 they were much more airy and puffy back then now they are as hard as regular doritos

[@heyvitch]

I got so nostalgic when I saw the Pokemon spinning tops during the cereal segment. I had a Jigglypuff one when I was like 8 years old. Never would have thought of that again.

[@midori6845]

I just saw in hottopic they had silly bandz and some cocoa puff cereal straws! I have a feeling other flavors are gonna pop up too

[@LittleBigBwner]

Something I never see people talk about in these, "nostalgic food", videos are the A Bugs Life popsicles with the gummies in them. I. Frickin'. LOVED those as a kid and still am baffled to this day they haven't brought back the gummies in a popsicle thing - or I atleast have never seen anything like it again

[@zeepsterd]

Next time.

[@GokuUzumaki03]

Some may remember, but I remember having a Doritos flavor chip that has two flavors in one bag. One of the collision bags that I used to eat are pizza cravers and ranch

[@gopet400]

I can’t be the only one who remembers the sour straw Hi-C packs. Those things were on par with altoid sours ripping up your lips with every sip

[@princesskristan]

Those were good! The sour apple one was the best

[@chilling-boy]

This video feels so nostalgic I immediately subscribed the feeling I get from his voice and the video is great I love this channel this made my day

[@zeepsterd]

thank you so much!!

[@brokenfoxproductions]

I remember around the same time of the green and purple ketchups came out, there was a butter company that made a squeezable colored margarine thought I remember distinctly because I remember going to my grandma's and she bought that for me in blue because of the time it was my favorite color, and we used it on pancakes. That would probably be something if you do another entry of this. I distinctly remember this as squeezable liquid margarine that came and colors like blue and pink and I think also green and purple. I only remember buying the blue and I remember one of my friends being excited about the pink one.

[@amoureux6502]

This unlocked a deep memory in me

[@princesskristan]

I remember this! I never got to have it, but some of my friends did and I was jealous. I think it was made by Blue Bonnet

[@CherryBlossom28479]

I remember that margarine extremely well, it was made by Parkay, I miss it

[@trashcatlinol]

Margarine used to be colored pink due to butter companies not wanting it to be confused for butter. I do not remember the rainbow butter..... closest we got was a whipped blueberry, cinnamon, and strawberry butter. Don't remember the brand. I was shocked when the school served us flavored cream cheese... I didn't like it at first, until I figured out what cream cheese was. It was just very unexpected. Love flavored cream cheese now, though I never buy it for myself.... probably for the best. Sounds awesome, though! And so sweet! My great grandma loved blueberry butter on English muffins. It was my favorite part of breakfast because flavored butter was a treat. Edit: after a while thinking on it, and rereading the post, I DO remember those squeeze bottles of butter! We wanted to get them for corn on the cob but mom always said no. She didn't like parkay. She changed her mind when they came out with spray butter.

[@Zykus.]

man, you just keep getting bigger and bigger, and I'm here for it!

[@zeepsterd]

Let’s see where we are by the end of 2023!

[@EveXurki]

As a 2000s/2010s kid, I missed Cereal Sticks

[@nameless646]

We had 20 different flavors of milk for a while in the 90's.

[@EveXurki]

@@nameless646 Nostalgia can't be beat

[@FTChomp9980]

@Nameless another reason why the 90s ruled they experimented a lot.

[@EveXurki]

@Ignochomp99 2000s did too then stopped at mid 2010s for no reason. Sad

[@SpongeyBubby]

I actually recently bought a 3 pack off of Amazon and they were almost exactly how I remembered them being back in the day.

[@snakegarden4289]

Congratulations on making to 100k the big silver! Hope things with you get more amazing throughout 2023, and that you tube don't screw you too much. Take care and have a wonderful day. 👍

[@zeepsterd]

Thank you so much for the nice message!

[@hunterkline7972]

I haven’t had cereal straws since I was maybe 7 or younger but I still remember what they taste like. Sad I’ll never get to try it again

[@STDynamite8008]

What you said about the cereal straws, remembering them on a Saturday morning watching cartoons hit so hard man take me back 😂 cartoons were fire back then as well TMNT, Yu-Gi-Oh, avatar, xiolin showdown

[@madisonsmith2720]

I was obsessed with the purple ketchup as a kid. I remember it being a bit gritty in texture but I didn’t care because I love that it was purple.

[@juneru2]

I've never heard of Doritos 3D but when you mentioned the canister with mini Doritos of it, that reminded me of Gripz and those were the bomb.

[@DankRedditMemes]

Gripz still exist. Have some in my backpack rn

[@MagentaNimbat]

Dude, another one I remember Trix Yogurt so much. I used to love eating it, and it was only 3 years ago I learned that they were discontinued and ever since that day, I lost a part of my childhood :c

[@manuelvasconcelos8982]

You know there's something I want to admit, as much as i love phantomstrider's new content he can be very obnoxious when it comes to Coca-Cola and McDonald's (i don't know if it's just me thought) but when you talk those 2 topics you don't make the same "battery acid drink" joke over and over again or want to Demonize McDonald's or the already mentioned coke, you just want to talk about their lost products I found that sweet 👍👍👍👍

[@BBWahoo]

I would totally drink battery acid

[@michaelcortez1716]

I definitely remember the Kelloggs Pokémon cereal. I was so excited when my mom bought it that I couldn't wait til the next morning to eat it. Opened it when I got home and saw that I got a poliwag toy. Good memory

[@Huey_F]

great video, amazing commentary! But Damn rip Cameron Boyce I just realized that was him in the cereal straws commercial as a kid

[@WakoDoodle]

I miss 2000's promo food. I remember 2 specific ones not featured here too; both monsters Inc movie related. The first one was a yoghurt that included a monster inc sticker to get you to buy them, but the cool thing was the pot itself was a giant plastic building block like lego. After monsters inc ended they still kept going for a while, it was really weird they didn't continue it though. The other was also a yoghurt but called Mike Mazowski's eyeballs. It was a round pot with green yoghurt that had a black circle in the center. The cool part was the green stuff turned your tongue green! I think it was vanilla flavour too.

[@theangelandtheone]

Crystal Pepsi was also released in Canada for a limited time this past summer. It really just tastes like Pepsi.

[@misseselise3864]

yeah a couple years ago they brought it back. i can’t remember how long it stayed around but i have a pic with one in 2016

[@izr3531]

Yo that's crazy you used that vaporwave song for the crystal pepsi. Dream Scape

[@Dingus.8895]

Congrats on the 100K certified Zeepsterd W

[@zeepsterd]

Appreciate it!

[@RaiynFox]

Randomly watching this while eating and I just had such a nostalgia rush from almost everything I saw in this video. Really makes me miss growing up in the 90s and 2000s

[@TheTrueSpyroManRemixes]

I seriously haven’t thought about the original Pokémon cereal in probably 20 years. Somehow or another I had one of those toys and never knew where it came from until just now.

[@catholiccontriversy]

As a ketchup connoisseur with a rather high texture sensitivity, there definitely was a difference in the easy squeeze ketchup; very subtle, but easy squeeze had a slight grit to it. I also remember and loved gen 1 pokemon cereal.

[@howardcraigiv518]

Those cereal straws were a game changer. I was happy they came back. Me and my daughter actually shared a pack of footloop cereal straws that i found at walmart

[@stacyiguodala9857]

14:31 that used to be my favorite toy in the world and seeing this again made me damn near cry 😭 I’m 27 it’s been at least 21 years since I’ve seen one of those Pokémon battle tops.

[@feloniousbutterfly]

I was a big ketchup lover as a kid. I tried the purple ketchup. It was disgusting. It had a different texture and tasted off, likely from the mass amount of artificial coloring they had to use to fulfill the novelty. I couldn't even finish the bottle.

[@kyleellis1825]

Really? I far preffered it to red ketchup because it wasn't as runny and not as sweet.

[@randomuserlol1110]

I remember the green ketchup being good, I also remembered colored hotdog and ham burger buns. I think what I miss most is the crunchie bar cereal, it was too good.

[@retro2409]

The re-released crystal pepsi is my all time favorite soda, it was sweet but not overbearing, I wish they kept making them. I think I still have a bottle somewhere.

[@weebsquit347]

It's kind of wild to hear about these. I remember these, but then I moved to another country. Cereal Straws never really disappeared there. They just weren't advertised as Cereal Straws. Doritos 3D have always been a thing there. So hearing that they disappeared in the US was pretty wild, because they've always been around in other places.

[@LezbeOswald]

a couple other later 90s/early 00s discontinued foods i remember: Swoops which were almost potato chip-shaped chocolates i only ever got the Hershey's milk chocolate version but they had other variants based on other chocolate brands; Vertigo lollipops which were a large piece of chocolate on a stick with a thin lollipop strip attached.

[@Mikuzan]

Theres something specifically about pokemon on products like cereal or lunchboxes that give me even more nostalgia than the cards and show themself, it somehow perfectly captures the time period to me :')

[@bobbyonkazoo3512]

My great uncle loved crystal pepsi so much that when he found an old bottle by pure chance and drank it all with no regrets

[@Wapako]

14:00 OMG you actually got baited by the "Lost cereal Mario" . It's a video by Hobo Hobo, it's not actually real lmao

[@zeepsterd]

I got owned.

[@Wapako]

@@zeepsterd Rest in peace !

[@kathgon]

Seeing this, I remembered the old Irn Bru ice creams you could get (in England). My sister always loved them but one day they just stopped making it. The interesting thing is that once my sister found one of them at the bottom of a freezer in a corner shop... It went out of date in 2014. We found it in *2021*. (at least I think so, my memory isn't perfect)

[@NFSBeast2365]

OMG I love IRN BRU!!!

[@lyleabner2475]

you ever noticed how every bottle of coke says coke classic or original tase on it? That's where new coke comes in it was a new formula for coke, it was before my time so I can't comment on the taste but apparently the backlash was so bad that original coke sales skyrocketed

[@floatingeyeofdeath]

0:38 bro didnt give me a warning for that song bro a wave of nostalgia just hit me like a truck

[@nellejones2288]

Bruh those fruit loops straws were so FIRE I literally just ate them without even drinking any milk they were like cookies

[@FolfHavoc]

Yooo, I remember having cereal straws as a kid! I think I mostly just ate them out of the box more and less used them as they were advertised lol

[@collinbeal]

That Shrek ketchup commercial unlocked a hidden dungeon in my brain

[@mind-of-neo]

I wish none of these foods had been discontinued! I love foods with novelty flavor and color variations. Also! I'm ready for the return of the clear craze!!

[@aspentree242]

My grandma got that green ketchup once when I was a kid, I REFUSED to eat it, I thought it had gone bad 😂

[@guhrizzlybaire]

Thank you for reminding me of how I cut that pikachu with a spoon out of the cereal box and taped him inside my binder and had the other kids jealous 😂😂 (I must have been in the 3rd grade?). Totally forgot about that.

[@guhrizzlybaire]

Also I would love to have the blue cherry berry Blues Clue's applesauce as my last meal, with some yogos. Bring those back!!

[@sickSNIPE316]

There was a Winnie the Pooh cereal from like 03 or 04 that was legit the best cereal I ever had. Gods, I wish I could have some now.

[@sickSNIPE316]

@@shainahullihen1159 By the gods, yes! That's it! Thank you, I love you. Now there needs to be a campaign to bring them back.

[@PajamaPantsClan]

The colored ketchup 100% tasted different! I swear I’m not crazy

[@NamesPhimble]

I can still taste it in my head

[@KyOllie]

It did! 8 year old me could tell what colour I was tasting with my eyes closed and my family thought I was crazy. Purple was the best

[@zenvultra]

It definitely did taste different to me as well

[@Sarah-vo2qu]

My favorite nostalgic snack that has yet to come back is Yogos. There was a special moment where yogurt snacks were a craze and Yogos was front and center of it. I will occasionally get cravings for it and have to remind myself I can’t buy them :(

[@krabbydabbie]

that froot loop straw thing unlocked a memory deep in my mind and i miss them so 💔

[@thedman-zx1ip]

Dude, you gotta talk about the WWF Ice Cream Bars. Those things were classics!

[@destroyerkitty9434]

There is something truly tragic about foods that are no longer produced. Stuff like video games, dvds, music cds, books, comics, general collectibles… they don’t truly gage unless you don’t take care of them. Not unless it’s truly enough time for paper and plastic to yellow, you don’t normally see the age. But foods are just so temporary. People throw out leftovers in under a month kept in the fridge. So many of these foods will just never be experienced again, because you simply can’t find any of it that’s fresh with all of its original taste retained.

[@thenightbutterfly1]

Lets gooooo new zeepsterd

[@yrn_ing]

Pepsi Blue needs to come back again and again. I didnt get enough of it when I was young and a couple years ago

[@gertywhatagash_]

My ex of was related to Ali Larter, the girl in the 3d Dorito ad. She reminded me at every opportunity.

[@swissflxw2091]

I love that L.A Beast showed up as soon as u talked about Crystal Pepsi

[@KaoticReach1999]

TF I didn't know Crystal Pepsi came back in 2016!

[@realbrooklyn2093]

Apparently as a kid I loved the purple ketchup, once it was discontinued I refused to eat normal ketchup. I wonder if that has something to do with how I still dont like ketchup to this day. Also, my mum loves crsytal Pepsi, when they had a special re-release a handful of years ago, she bought so much of it.

[@Ese1Pac]

Cereal straws SMACKED I was a teen and I used to buy them when I could 😂 Drinking strawberry milk through fruit loops straw was too sweet but so damn good at the same time

[@hotelmario99]

3:28 whats the song that plays at the beginning of the crystal pepsi segment?

[@TazmilyGum]

I want to know too.

[@TazmilyGum]

Telepath live forever.

[@Mr.BeastFacts]

The only plus side of lost food? *It will always have something to eat.* ❤

[@easports5697]

funfact while at a store in October or December (I forgo) I found some Crystal Pepsi! So I got some and tried it of course it just tasted like normal Pepsi but Clear (Also another great video! Keep it up man!)

[@Sailor-Khione]

I loved the cereal straws. Also anyone remember yogos? The jelly candy with a yogurt shell? I miss them

[@BoyOHBoy123]

13:59 bro really thought this was real, the grunting was from family guy.

[@Marchingvenusaur]

When cereal straws starting coming back recently my sister loved them and she has them with cereal all the time. She's in her 20's.

[@literally_leery]

biggest zeepsterd moment

[@zeepsterd]

Big if true.

[@literally_leery]

@@zeepsterd so real

[@Lumpie_Bones]

These things actually came back! I’ve only seen froot loops so far but yeah, their back! ( i think all of them ) 9:24

[@Shadowluigi-pj9nq]

OMG cereal straws. I loved those things so much, I'm so sad I can't get them anymore 😭

[@rayminishi689]

LMAO, in the summer of 2007, we stayed over a family friend's house. We DEMOLISHED every single straw within a few hours. Tummy aches from too much milk, but was worth it.

[@delilahmaner4222]

8:22 kid at the left end. IS THAT BABY CAMERON BOYCE???

[@captainloser6237]

Man, translucent plastic on every single console and controller was sick. It never should've gone out of style

[@moonbunny24]

I SPECIFICALLY remember the Grinch promotion version of the green ketchup that came out for the live action movie. Honestly, I'm sort of sad that they didn't bring it back for the animated movie that came out a few years ago lol.

[@ChuckD008]

I feel like you can do an entire video devoted to just Pokemon food marketing over the years

[@awesomeocelot7475]

Man I remember cereal straws since I’m a 2000s late millennial kid as I was born in 1999. I also remember those wacky straws too. Was the 2000s just the decade for straws?

[@InvidiousIgnoramus]

Cereal straws so so freaking awesome, man. Crystal Pepsi on the other hand, somehow was even worse than regular Pepsi.

[@macaronii220]

I remember the cereal straws and how gross they made me feel. It was just so unnatural. They also always made ent mouth feel waxy

[@zeepsterd]

I thought they were pretty based.

[@Foxy02016]

@@zeepsterdthey were, I was unfortunate enough to only have them like twice

[@Nidoking64]

The discontinued food I miss the most is probably The Jimmy Neutron Funky Fries, I loved eating blue fries as a kid ^^

[@DiamondEpsilon]

13:59 is a fake ad that was made a couple weeks ago, its based on the new Super Mario Brothers Movie ad that just came out a month ago.

[@nellymartinez8591]

I’m pretty sure Cameron Boyce is in that cereal straws commercial you showed and damn. It made me sad all over again fr

[@TheBasort]

3d doritos were never discontinued at the end of this year in Mexico, although there are still stores that sell them

[@ColdFuse96]

Jeez, Crystal Pepsi really is the genesis of Vaporwave 😂

[@Foxy02016]

Bro, Cruncy Expresso M&Ms we’re amazing and my life is worse ever since they’ve been gone

[@misterzygarde6431]

I think now would be a fine time to reintroduce Nintendo cereal. Maybe do some Kirby or Fire Emblem cereal to go along with it. Other than that I’d be interested in seeing McDonalds bring back the Beefsteak Sandwich sometime. Hell while they could still be sold, why not also have a vote on what international menu Item that American consumers would want to try. Also I would love to see them reintroduce Crystal Pepsi in a matter akin to how they have Mtn Dew Baha Blast available in retail temporarily

[@joeg1021]

Cereal straws have been back for about a year now, just hard to come across. If you don't have a sheetz gas station, the only place you can find them are other gas stations or if you're lucky, a grocery store. It's extremely hard to find the froot loop ones.

[@Accord_Ian]

Been subscribed before 100K, have to say you have improved a lot while I have been watching your content.

[@HatefulBarista]

The canister 3D Doritos were harder than the bagged ones.

[@zeepsterd]

TRUE THOUGH.

[@HonaJonah]

14:00 this animation was a 64 remake of an ad for the super Mario bros movie from a month ago

[@Zeppelin894]

Watching this after playing ocarina of time. Talk about a blast from the past

[@bunnithebunbun]

The only one of these products I've ever had was the Froot Loops cereal straws when I was in middle school. I didn't like milk but the few times I got that edible tube made of vividly colored wafer in my lunchbox I'd gulp that shit down. I didn't know they returned! I've got to pick some up to fill that nostalgia-shaped hole in my heart. (Edit: I've also had the Apple Jacks flavor but it didn't leave a mark on me)

[@rickyailion9751]

Trying the green/purple ketchup at daycare is a distinct memory of my early childhood because I thought it tasted weird and not like ketchup at all.

[@ClarkieReidri]

Peepin the glass animals album in the back that ones my favorite