The TRUTH About The New Fujifilm 400 Film

[@colesaunders7139]

I decided about 2 weeks ago that superia x-tra 400 was going to be my film of choice going forward - really nailed that timing

[@Overexposed1]

😂 my timing is just as bad. Oh well.

[@tompoynton]

@@Dizagaoxeven the great Superia 200?

[@vveronkabezogonka]

Same 😂

[@xavi2012]

​@@DizagaoxThis didnt age well

[@sesa2984]

Try realizing the same…but this week.

[@MarksPhoto]

If this means there will be a good stock of Kodak 400 near me, at the right price, I'll be OK with it. Not the optimal situation, but it may also help Kodak get around the Alaris problem. What the real problem is, it means the worldwide production of color film is centered in one company, at one factory located in Rochester. (Adox / Orwo doesn't really count unless you like your colors slightly weird and grainy.) That is a perilous supply situation, one disruption away from disaster.

[@WTFphotography]

Sorry to say, but I believe the days of colour film arw counted. If Kodak alaris gets sold to someone uninterested in keep color film, it's will be just gone!! Oh but Eastman Kodak produces the films... Yes, it's true, BUT, there are strong believe that Alaris owns the film patents except from TriX and Ektachrome which is also motion picture films. So, either we'll all migrate to Ecn2 and hope Eastman Kodak keeps it's production or that's it.

[@JamieMPhoto]

I would argue that it's bad news for people who like Fujifilm, but maybe better news for the industry as a whole. If Fuji doesn't want *completely* out of the film game to the point where they're just relabeling Kodak and Ilford films with the Fujifilm logo, it means they are paying a decent amount of money to Ilford and Kodak. It's still considerably cheaper than resurrecting their dismantled film division, and Kodak definitely needs money. So there's that!

[@andrewwilliams4072]

I agree and disagree. It means production of Ilford and Kodak are diverted away from their own brands also. Plus they sell at a wholesale rate and means less profits for Kodak and Ilford….meaning they have to push up prices to allow Fujifilm to have a margin….. oh look prices have gone up 3 years running. Strange that…..

[@MarksPhoto]

@@andrewwilliams4072 Kodak sells wholesale to Kodak Alaris, who then sell you the film you know as Kodak.

[@robertknight4672]

@@andrewwilliams4072 I think all the major film brands have always been making film for other people. I used to buy Walgreens branded film and I'm pretty sure that was Fuji relabeled. I could be wrong on that but that film always came with the Fuji style clear canisters.

[@JohnnyCashavetes]

If I were running Kodak, I would try to make a deal with Fujifilm to reproduce whatever film they want to be sold under the Fujifilm brand for the Japanese market IF Fujifilm were to allow Kodak to produce discontinued Fujifilm stocks under a new Kodak brand name in the rest of the world. If Fujifilm is content to allow 400H, Superia, and so on, to only exist as patents, and not actual film to buy, it would benefit both companies, and the film industry, if Kodak were to sell Kodak FG Superia, or whatever they'd call it, with Fujifilm getting a cut for owning the patent of that particular recipe.

[@andrewwilliams4072]

You are 100% correct….. I have been slammed here in KZbin comments for years now - mostly on nicos news - for being a Fujifilm hater…..which I am not….I’m actually a deep Fujifilm LOVER and hence why I am so adamant about this situation…..and so vocal. Fujifilm does not make film anymore….. yep…..you heard me. They haven’t made film for years…. They have deleted stocks and blamed materials…..yet Kodak and Ilford continue to find materials…..ORWO and others are developing films. How are they getting materials? I have worked for a Japanese company for almost 20ys so I have some insight in how they operate and how they communicate- internally and externally. I also understand Japanese businesses and how they operate better than most westerners. I believe they have been selling frozen stock for years….they made bulk last runs. They assumed that film would die….and estimated XX time to go and hence we need so many rolls. They then closed the lines and redeveloped the land. I would suggest the factory is no longer - the machines have been recycled (hence why they couldn’t be sold when FP100 was deleted). Why so sure of myself? Well check KZbin - there are factory tours of Ilford and Kodak - where you can see machines making film. Where are Fujifilm and their marketing dept…. Invite Nico or Matt day or grainy days. Some well recognised KZbin that is film centric. Fuji invites them to come and see the production line…. do it Fujifilm….I dare you!!!

[@ivanmuniz9812]

If Kodak Gold 200 was packaged and sold in a tin of rancid sardines mixed with cigarette ashes I’d still buy it. People complain too much…

[@_ArsNova]

No one is saying Kodak isn’t good. It just sucks to see the market become even more homogenized. The world lost a film stock.

[@thornshootsfilm]

I saw this coming for years, sadly. I've been buying Superia 400 in 3 packs all over the place and hoarding them in my fridge. Now it looks like it's finally time to start giving some of the rolls away to people who weren't as paranoid...

[@Overexposed1]

I love the stuff. It’s the only film I can actually buy locally. Here’s to hoping Kodak is using Fujis formula for this new film. Thanks for watching!

[@marknicholson5293]

I am glad that anybody is continuing to offer film who ever is making it.

[@thatoneasiankid8734]

I have a freezer full of superia, I love it. I know its not everyone's favorite but I'm really glad I stocked up on it.

[@Overexposed1]

Same here. I buy it every time I find it at my local Walmart. I prefer the slightly cooler colors to the Kodak stuff.

[@asdpc]

I absolutely love it too. Very consistent performance and works specially well with home processing. I have had some issues with some Kodak stock, but every Superia that has gone into my development tank has came out beautiful!

[@kotasekiya2534]

X-tra 400 is available here in Japan. The thing is they put a new sticker with the description in Japanese on top of the original package that’s written in English.

[@robertknight4672]

With Fuji superia it's very critical not to underexpose it. The light meter in my Pentax k1000 stopped working correctly and I got some muddy images or the greenish color cast. I was using 400 speed film. Luckily I decided to switch to a light meter app on my phone part way through the role and those photos were fine. It was also an overcast day.

[@atruceforbruce5388]

About the only good thing to come out of Rochester NY, kodak film and my Fiancé.

[@Carrotsandbeans]

I loaded the Fuji 400 on my konica A4 and got the scans a while ago. Idk but all of my shots without flash taken outdoors with sunny weather and taken indoors w/o flash were dim af. It was so dark and grainy so I can’t post process it to save the shots. The ones taken with flash were fine. I thought it was an isolated case and maybe I was the problem or my cam but someone from my photography group had the same experience. Using p&s, flashed photos were ok, photos w/o flash were all dark. Idk what’s the problem with the films distributed to our country. This was the first time I encountered this problem.

[@jerrykovis5417]

I’m just happy it’s available

[@buchsg]

A myth in the film community said that Fuji dismantled all their production lines in the 00’s and they only sell freeze rolls till now… sadly all things ends and they don’t have any stock left, that’s why they have discontinued film stock after film stock in the recent years…

[@areallyrealisticguyd4333]

Fuji has one job to produce slide film and somehow they can't even do that when Kodak and Ilford make all their negative films. they'll probably end up asking Kodak to reformulate Ektachrome so they can rebrand it as Fujichrome

[@BenGibsSr]

Thank you for using your 1990s lens to assess the situation, but this is 2023 and with global regulation and environmental factors of chemistry being tighter than ever and getting tighter, the ONLY way we will have film at all in the future is if Kodak, Fujifilm, Harman, and a few others work together to make it happen. The companies have always fought publicly while cooperating, standardizing and cross-licensing behind the scenes. There is evidence they still are working together and that should bring you relief. So dream all you want about the "good old days" when your favorite film stock was available anywhere, preach your doom and gloom! Then when film is new and sustainable and still available in 5 years, remember to thank them!

[@Overexposed1]

You talking to me? 90’s lens? My mom gave me allowance money for doing chores in the 90’s, dawg.

[@BenGibsSr]

@@Overexposed1 Thanks for the data point, that means all the remaining color film stocks are older than you! In all seriousness, you need to look at the bright side! The glass on the future of film is more than half full.

[@GAoctavio]

My only hope is that its temporal to keep with demand while they do RnD for something new... slim chance

[@Overexposed1]

I totally agree! Thanks for watching

[@buchsg]

Very slim chance, new factory and new production line will cost way too much…

[@vincentchristopherkofi]

I was literally looking for your newest video! On your way to 5k. I need to catch up!

[@Overexposed1]

Just have fun and don’t think too much about the numbers! Best advice I can give. Thanks for watching friend!

[@KentTeffeteller]

Fuji had a South Carolina plant, where film was actually spooled and packaged. In Greenwood, SC.

[@silaswolfe381]

I live right there, idk whats going on inside right now but they were hiring a couple years ago

[@Awayne429]

Fuji Superia x-tra 400 is my favorite and go to 35mm film stock. It was the most cost effective and favorite colors for me. This sucks, I don’t even like using Kodak stocks except for their 120 roll films.

[@spieler440]

Unfortunately, they are done making their own film. The Color negative film I couldn't care less about, but velvia and provia are going to be a huge loss.

[@Overexposed1]

Absolutely.

[@spieler440]

@phillipbanes5484 reala ace 100 was one of the two fuji color neg films I liked. So I agree with you on that one

[@meirsolomon5626]

Which Kodak film do you think Fuji is using for their Fujifilm 400? Could you make a video comparing photos from this new Fujifilm 400 and the Kodak film you think they are using?

[@Overexposed1]

It’s Ultramax 400. That seems to be the consensus. I have several videos in the pipeline, but I will put that on the list!

[@G-BW]

There’s a good chance that FUJIFILM is no longer producing any film at all, color or b/w, and Kodak seems to be the only company on this planet still running a live color film manufacturing line. This seems to be the only logical conclusion and a hard truth..

[@robdixon5016]

I would say thats partially but not totally correct. I just received 20 rolls of very fresh Provia and Velvia film in 120 format. Dated 04-2025 or later. All labeled as being made in Japan.

[@zachhatfield5142]

Damn. I liked Superia a lot, better than the Kodak equivalent. Recently decided to switch to Portra 160/400 and Ektar for color and experimenting to find a favorite BW filmstock. Good timing for me to move away from Superia lol

[@danieldiaz5740]

Fuji is good at making cameras and Kodak is good at making film. As long as there is a color film supply, I am okay with it.

[@pancakelens75]

Great video! So I wonder if I shot a roll of Fuji 200 and developed it, would the results be similar to that of actual Kodak Gold?? Incidentally, if you think the USA does not make good beer, I highly recommend visiting the Pacific NW lol!

[@tuomok2343]

Supremely (pun intended) miffed about the loss of Superia x-tra 400. 😢

[@Overexposed1]

A commenter pointed out that it is possible that Fuji might be providing their formula for whatever Kodak is making. So maybe there’s a chance we haven’t “really” lost it? I don’t know. Thanks for watching!

[@JanneRanta]

Could it be kodak made with fujifilm recipe?

[@Overexposed1]

Entirely possible, we will need those data sheets to be sure!

[@eyeofalchemy]

He speaks the truth. Someone save up for 3 months and buy him a roll of Portra😇😂

[@PTRK490]

Dude i ordered superia xtra 400 and they even show the box on the website. But got this instead😅

[@retter2critical]

Which Kodak film are they using, or is it a custom made one for Fuji?

[@RM.TokyoPhotographer]

Tokyo Price Colorplus 200 1,780 yen Gold 200 1,980yen Fuji 400 1,980yen Fuji is same as Kodak unfortunately im probably gonna shoot one roll and make a video on it sometime...but its sad sad....im shifting towards Kodak now

[@SomeUnremarkableGuy]

It's hard for me to belive about high demand of the film. Sure there is more interest now that it was 10 years ago, but to produce this much of shortage is just, I don't know.

[@seeingmonochrome]

Not great beer! I take exception to that, I don't know what you're drinking but I'd stack the craft beers in the US against anything found outside the US 😂 but agree with you on the film topic

[@Overexposed1]

This is fair! Lol. Thanks for watching

[@luiscarrillo1017]

Came here to say the same thing! Texas breweries would like a word 🤨

[@Overexposed1]

Over in Kentucky is slim pickins’

[@fukolombobby]

Wonder what Kodak stock it is, ultramax?

[@Overexposed1]

That seems to be the popular guess!

[@espeeme8902]

Can you make another video about the Nikon fm2? Want to know more about it

[@yunhaojiang7708]

It is truth right now.

[@musicenjoyer4203]

if its something more akin to gold 400 like lomo ill be pretty happy, but ultramax is so boring so I really hope its not that

[@AnalogueDiaries]

As a Kodak fan, this is actually great news for me 🤣 Never liked Fuji color negative for some reason.

[@frankmcgarry3155]

I don’t think this is as bad as you think it is. Fuji is struggling to get the materials to make film and are having great success with their digital cameras. If they didn’t care about film they would just completely abandon it. They wouldn’t really miss it and they don’t need it. But now they’re paying Kodak and oldies to make it for them, showing they are still somewhat committed.

[@thisisntahandle]

I by accidentally bought the new film thinking it’s the Superia X-Tra

[@tuomok2343]

Bring back 400h dammit

[@Overexposed1]

Yeah!

[@hkraytai]

One of the best films ever.

[@robdixon5016]

I know! Im down to my last 7 rolls of 120 format 400H. Just got one roll back today and it looks so good after scanning it. Dam..

[@smartnbob3236]

Fuji is slowly getting out of the film business, every year there is another discontinuation of another product line. The only thing I hope they do is when they cancel there film production they sell there equipment to another film producer like Afga, Foma, because the last thing we need is a monopoly of color film from Kodak- Alaris.

[@Overexposed1]

Agreed, a Kodak monopoly helps nobody.

[@smartnbob3236]

@Phillip Banes Agreed, but they always had competition from Fuji, until Fuji started canceling their color stock one by one. Imagine if Kodak had a monopoly, prices would drive a person to digital.

[@ArnoldTohtFan]

​@Phillip Banes digital is superior to film? did you even say that, bro? are we film fiends just elitist snobs?

[@ArnoldTohtFan]

@Phillip Banes you seem to be suggesting that film enthusiasts exaggerate all of the subtle variations and nuances of film, and that these are rendered moot anyhow by the ability to alter everything digitally.

[@ArnoldTohtFan]

@Phillip Banes I'm talking about motion pictures, not stills. Compare IMAX to the highest resolution sensor. I think IMAX still has the advantage by quite a wide margin.

[@GargyGo]

My fuji film is also made in the USA...

[@weisserth]

Kodak is ending up to be the only maker of color film.

[@goldenhourkodak]

Adox and Orwo

[@TheFilmFellow]

The “new” film is actually a great film to shoot. Great contrast, excellent sharpness, bold colors, fantastic skin tones, great film look right out of the gates, takes flash like champ and maybe more importantly a great alternative to Portra 400. Your bank account will be happy. At least we got some sort of replacement. I get losing X-Tra 400 is a bitter pill to swallow for a lot of folks however this new film is great. Certainly nothing I’ve ever shot before which I think is a great things for the industry as a whole. There’s a silver lining here in my humble opinion.

[@Overexposed1]

Good to hear!

[@ModernVintageFilm]

​@@Overexposed1 Can you shoot them side by side?

[@renoldtimberlake7952]

Hey do you have any examples of photos taken with the new film

[@bigmike3189]

I saw a bunch at Walmart today

[@restrictedcult5449]

This is so sad superia is the best film ever made just look at Ren Hang’s work with a Minolta 110 was flawless..

[@ttmm5521]

I ordered superia 400 but I got the new fuji 400.

[@alexcarrillo5510]

KODAK PLEASE BRING BACK EKTAPRESS & KODACHROME & ALL THE E6 FILMS THAT YOU DROPPED BRING THEM BACK - - NOW!!!

[@ЕвгенийТуманов-т4ч]

Fujicolor superia xtra 400 is not discontinued untill there is an official statement from Fujifilm like with pro 400h. Or they could just repackage Portra 400 with pro400 logo😂

[@RickMahoney2013]

If it is a dollar or two cheaper in price who cares ?

[@anthonys_expired_film]

You seem disappointed that it’s still mostly made in the USA. I am very glad we are keeping as much film making in the USA. 🎉 🇺🇸 When Fuji catches up they will make their film wherever they want.

[@Overexposed1]

I'm disappointed we are losing a novel film stock for a re-issue. Thought that one was pretty obvious.

[@koalafudge]

To be fair, even Fujifilm's big launch events are soft launches compared to every other company in the world.