The Truth About Toyota: Debt, Sales, and Greed

[@ML-lg4ky]

The smart move today is to own multiple used well cared for vehicles. Pay them off and maintain the hell out of them!

[@TriforceGreg]

Why multiple?

[@calvincheng]

That’s what I do! 😊

[@clemnewton9007]

Extra wheels is always good just in case of breakdowns accidents etc so you are not left without a ride single person needs 2 married needs 3 so there is no issues when something happens

[@aossa3285]

Agree. All our cars have over 150K miles, 1 Accord, 1 Venza, 1 Sienna. Routine maintenance performed on all of them.

[@dannypowers4995]

My 1978 Chevrolet Silverado is in as good shape today as when it was built. Drive it everyday. Take care of your vehicle just like you do your home. Paint fades ,have it painted. Motor goes down, replace it with a rebuilt one or a used one . Seat wear out,have them recovered. You get the idea. There is someone out there that can restore your car to new. Save your Money folks.

[@rockymountainjazzfan1822]

A now-deceased friend, a long-time Ford, CDJR, GM, and Toyota dealer, summed it all up for me a few years ago about how the auto industry changed since he became a car dealer in the 1950's. He said that when he started as a car dealer, the auto companies were manufacturers that provided financing to sell cars; today they are finance companies that manufacture cars to sell financing. You are spot on with your comments on turbocharged gasoline engines. Turbocharged engines are essentially a construct of the EPA fuel economy testing cycle. A small displacement turbocharged gasoline engine will achieve better city fuel economy on the EPA test cycle because of how the EPA test cycle is designed, even though the small displacement turbocharged engine will NOT achieve that economy in normal driving use. Apple to apples, a turbocharged gasoline engine will also have about half of the longevity of a non-turbocharged engine. The used market is starting to recognize this, and that trend will intensify as more high-mileage turbo'ed used vehicles hit the market. Toyota was brilliant when they built high quality hybrid vehicles with normally aspirated gasoline engines, but their foray into turbocharged gasoline engines married to hybrid systems is just asking for trouble.

[@johng.4959]

Right on!👍

[@discipline3318]

I really am anxious to know what the Auto industry will look like in 10 years, it’s exciting and depressing at the same time. Grateful for my old Honda V6

[@saulpulido9937]

Well said! I have been looking fir a new small auto or sub-compact suv. They all have 1.2 or 1.3 turbo charged engines. No way would I ever but any vehicle with a turbo.

[@DavidRC-m9w]

You do realize that Toyota has been making turbocharged engines longer than anybody in the industry, right?

[@SLHJR0390]

@@DavidRC-m9wnot for heavier truck use in the USA. If they were better they would have introduced them years ago and gotten the market captured with their quality and reputation. They instead ran V6 and V8 offerings well longer than all of the other competitors who went turbo and had issues / still have issues (ford). Time will tell. The one thing we do know is that there will be expensive fixes for all of these trucks when they come due. And that will be the end of the reputation of economic maintenance on Toyotas. Folks with tundra issues are already experiencing this reality.

[@BigBadJohnDiesel]

The fact that midsized trucks are starting in the 40's, should have everyone pissed!! Quit buying folks!

[@ryand4940]

Been saying this for 4yrs or so. Some ppl just can’t help themselves but have to drive a new vehicle every 2-4yrs. Burying themselves further and further into debt. But they feel and look cool in their new car. That’s worth something right?

[@BigBadJohnDiesel]

@@ryand4940 while screwing the rest of us, who might want to buy a newer vehicle, down the road!

[@dcooper91g]

I bought my tundra for my business. Still daily drive a 2010. Only reason I bought new was used prices are ridiculous and I have to have dependable trucks. Looked for 2018-2022 used and they are as much as new almost with 50-150k miles especially if any financing is involved!

[@iskdude9922]

Blame the government. 99% of all problems come from them.

[@philmcbride5576]

I’m 70 years old and own a 2024 4Runner, a 2023 Lexus GX 460 and a 2021 Land Cruiser. I probably don’t have enough time to wear them out. So I will probably never need to buy a turbo pos…

[@edvozar9948]

Congratulations on all your success 👏

[@ariescorner7655]

Why? Aren’t they all off road SUVs? I mean I’m glad you can afford it but it’s just like me owning three mid size sedans. I would keep the prado disguising as a Lexus for sure though.

[@Gstunfisk]

why do you own 3 same cars?

[@user-ox8ix6lf4r]

Hell yeah gramps givem hell 🤣🤣🤣

[@philmcbride5576]

@@Gstunfiskbecause I can

[@whales302]

Yeah I thought about buying a Tundra, but I've been reading too many forums stating that the quality just isn't there. Simple things from rattles to major catastrophic events like total engine replacements. Not sure what to do for a full size truck anymore as none of the manufacturers are producing anything well built and reasonably priced. I really think we are entering the era of throw away vehicles that you don't dare drive past the warranty period. It's really sad.

[@Drg24800]

I would take a look at the Nissan Titan. It’s the last year of production so they should definitely have the reliability and quality control stuff sorted out. I’ve heard the quality is better than the new Tundra and it has a pretty reliable V8 without any of the stop/start or cylinder deactivation. The one thing that it doesn’t do too well is gas which isn’t expected for a big V8. Edit: Also, they have a really good bumper to bumper warranty if I’m not mistaken

[@crispcarguru303]

Hit 45k on a 2022 Tundra and no problems. Just bought a 24 Tundra 1794 Limited Edition!

[@on1ytheb3st]

@@crispcarguru303all I can say is good luck bro. Those trucks are a ticking time bomb with the V35. They don’t have long block replacements only short blocks. That means engine “replacement” is a cab off, engine harness out $32k event. Try to cover that out of warranty…

[@biometal770]

I don’t know what you are reading, but Toyota is the epitome of quality.

[@AlexKosanovich]

@@biometal770 Do your research ! all over you tube on Tundra engine failures !

[@puravida5683]

I still enjoy driving my dependible 2006 Toyota 4Runner, V8, Sport Edition. On the beach and through rainforests of Costa Rica,

[@mmytacist]

250K on my 2006 Sienna and going strong. Maybe they built them better in the past...

[@amfe52]

Would you still enjoy it driving through El Infiernillo?

[@lucasglowacki4683]

Nice! I got a 2007 Outback and I’m never letting it go! Waiting on an engine swap now!😬👌🏼

[@fwagner9]

2003 4runner Limited here. 170k miles, runs like a champ.

[@ZachMat817]

13 Tacomas, 3 Toyota Products and one Lexus for my wife, we have been extremely brand loyal (not just by name but actually work on my vehicles and maintain past the 2 year period). Went to test drive a new Tundra last year with our family expanding, not only was the price too much but the fit and finish was no better than the F150 I drove earlier. Couple that with the plague of issues (just visit any tundra group) and I held off thinking maybe another Tacoma. Well my allocation came in and sat in it and it was just so cheap feeling and non confidence inspiring especially for the $56k price tag, I walked. Told the wife we will probably need to start trying other brands or look for used prior gen Toyota products with low miles that we now are reliable and a value. So disheartening the path Toyota and dealers have taken in the last few years.

[@youarerightboss]

WE all want low milage used vehicles

[@jbkendrick]

I have a 2013 Tundra and a 2016 Prius both great running cars with no problems. I was looking to downsize the Tundra to a 24 Tacoma and also took a look at the new Prius. Toyo has ruined both and the prices are totally nuts. I am 69 so the wife and I have decided to stick it out with what we have for another 10 years if we can. Had our 1999 LX400 for 21 years before giving it to our granddaughter. J

[@Blue-moon12]

Thus the reason I bought my 2023 Frontier Pro 4x last November. Zero regrets and I enjoy driving it daily.

[@MCraven10]

Smart move! Why he didn’t mention Nissan is beyond me. I drive a ‘22 4Runner that I absolutely adore, but if I needed to buy a truck it would be the Frontier Pro4X all day long!

[@W0RLDSSMALLESTVI0LIN]

I bought a new Tacoma in 22 and traded it for a 23. Just sold the 23. Waiting for the Frontier update for 2025 and that will be my next truck. No 4cyl turbo trucks for me, and the prices on those new Tacos are insane.

[@jamram9924]

I’ve had Nissans in the past, Pathfinders. One thing I learned was to maintain their transmissions. Change their filters, clean the pan magnets and replace the fluid with a full synthetic AT fluid. These small changes prolonged the life of their transmissions well over 200,000 miles.

[@cuencaview8303]

Nissan is not a good car co. Too much quackery.

[@michaeljones3765]

​@cuencaview8303 Older ones are great. 100,000 miles on my 2013 370z, no repairs done. 178,000 miles on my Xterra, 2008, minor repairs. 293,000 miles on my 2003, infiniti G35, minor repairs. All oil changes, general maintenance done on time. No problems, inexpensive insurance, and no car payments...

[@chinoyhouse8247]

We were looking at a 2024 Rav4 Prime XSE at our local dealer as it seems that the market has cooled down. Boy, we were wrong. The dealer quoted us a Rav4 Prime XSE 2024 with market adjustment and non-sense add-on/ accessories added to it totalling to $63,000 not including tax to be financed at 7%. We turned down the deal and since they are willing to jack up the price at $63,000 we might as well get something else. We check out the next dealer which was kinda we never considered before and it was a Porsche Dealer. We went in and checked out a new base model Macan and we sealed the deal at $58,900 with 2.99% for 60 months with Porsche Financial. The Porsche dealer was so accommodating and not a snob compared to Toyota. The Dealer throw in some pair of Porsche jackets, travel luggage, mats, mugs, umbrellas and etc. Porsche made us happy and earned a customer. This is our first ever Porsche in the family and we love it.

[@novascotianhiker9002]

May 30, 2024 Toyota issued a recall for 1,000,000 Tundras 2022-2023 due to the engine failures. The cost of that boggles the mind.

[@michaeljones3765]

If you check out the 2024 Tundras, they are having some of the same engine problems recently too. It's not getting any better...

[@cryMOREjaja]

Toyotas new business model “how can we cut corners and up the price?” Lol they already formed a Toyota cult fan base now they can get away with anything. Toyota the Boeing of cars

[@atombomb6719]

They should consult with Jeep Stellantis The titanic 🚢 ⚓️

[@iskdude9922]

No youre a fool youre just a hater. They recalled the tundra engine. But most of all their other stuff is still super duper uber reliable. I saw a rav4 hybrid with 440k miles still running grear.....

[@afriquelesud]

In South Africa 🇿🇦 and Australia, we refer to "Toyota tax." I am no longer a customer because of a warranty not honoured.

[@Roonertooerrands]

Long time Toyota guy. Have been looking at new trucks and suvs. Leaving the brand next week because lack of availability and willingness to sell without massive markup.

[@aresp6925]

If emissions is the case, why has neither Honda nor Nissan switched to turbos and continue with NA V6's ? Honda does not lack in sales and Nissan's have now skyrocketed because of Toyotas turbo decisions.

[@discipline3318]

NA V6 POWAH BABY

[@BigAltimaEnergy719]

I’d stay away from Honda V6s due to VCM and the fact they still use timing belts on an interference design is beyond me…

[@discipline3318]

@@BigAltimaEnergy719 very true, got to go older to avoid the VCM, but then you’ll run into weaker transmissions

[@jonathanratliff4780]

Seems like a simple question huh? If you notice for Toyota with the exception of the Highlander a year or two ago taking out the V6 and putting in a four-cylinder the changes occur on a whole platform change same as the other automakers largely. You saw it with the Colorado and the canyon for example. When Nissan does a full revamp of the frontier and Honda does the revamp of the Ridgeline etc. they will go to four-cylinder they have to to conform to 2027 EPA emission mandates

[@peterkauss5852]

I'm sticking with my 2014 Highlander V6 hybrid. Terrific vehicle & no need to get into turbo version and debt.

[@raidersamson3356]

My family always bought Toyota, I bought 3 Camrys myself. The last time we went shopping for a car, we bought a Forester. We couldn’t find a Sienna under 40k and the RAV4 had small back seats and marked up. At the end of the day we bought a Subaru, we are super happy with our pick

[@dennisvandergriff7757]

2024 Tundra wirh spun bearings at 7,000 miles. On U Tube, the cost to repair under warranty is 30,000. Scary.

[@crispcarguru303]

What are you talking about, that’s covered under warranty.

[@stoptellingmewhattowrite]

​@crispcarguru303 he is talking about the concept of paying for it later down the road without the warranty... that type of potential cost is non financially viable, and the car will be a brick.

[@abhijeetmankar772]

We have been a Toyota family for over 20 years, moving away as they have lost their juju, tried to buy a RAV 4 Hybrid, it’s a rip off …. Seriously, nothing at MSRP and all loaded with option I don’t want and they refuse to help finding a minimum optioned car. Well, Honda seems eager for our business …

[@johnstapler5956]

I wouldn't trust a Ford if you gave it to me. I'd get a Frontier.

[@4rr44E]

I bought a Frontier Pro-4X and absolutely love it. No way I could afford the new Taco.

[@donaldstogner9518]

I own a 2018 4x4 Tacoma, paid 30.5 K for it. It is paid for and in great shape. I have owned Tacomas for 20 years, 1996, 2005, 2018. If my Tacoma was totaled tomorrow, I would but a Nissan Frontier instead. The new Tacomas just cost too much.

[@davidlindburg1921]

To summarise: you're buying an interior product at inflated prices put together by a stretched workforce, retain your existing vehicle and soldier on... got it! 👍

[@MooseDitty17]

Although, Toyota North America fell short in the U.S. market, with 2,248,477 units sold in 2023, it is projected to surpass over 10 million units sold globally, making it the most popular automotive brand worldwide. Until 2023 figures are tallied, Toyota was most recently named the leader of the global automotive industry, with an 11.5% market share.

[@doctordetroit4339]

Honda is going down the drain too....quality has been outsourced apparently.

[@jamram9924]

The 1.5 turbo is causing them serious headaches. Apparently, Honda will not be using this engine in the next rendition of Honda. I’ve seen some Hondas with this engine go well over 100,000 and some 60,000. The solution is replacing engine oil at 3-4,000 and not the recommended 6,000. In addition, replacing the coolant at 40,000 miles. It’s the nature of these turbocharged engines. We can thank the Obama administration for passing such ridiculous regulations through the EPA

[@Chris_chill212]

The problem is the government’s dictating policy that kills these cars not the auto makers themselves. 👀👀

[@Rhondaandjames]

Yes and no, Toyota was not "required" to drop the V8's in Tundras, nor would they be penalized. But! if they did drop them, they would receive kickbacks and incentives from the US and EU governments. Ergo it WAS a money decision at Toyota.

[@jeffreyfurtado3681]

Mike Swears wanted to bring a V8 and a diesel Tundra truck. The Japanese corporate office said no way. Therefore, Toyota is struggling with this choice. I expect the Camry to remain reliable however, Toyota has forced customers to buy a hybrid Camry only which will need a hybrid battery 🔋 replacement that cost money for customers who like to hold vehicles for over 10 years to get value out of the car.

[@jeffreyfurtado3681]

I Will say that if Toyota loses its reliability I will definitely look at other brands or older Toyota vehicles. This is how market share will erode in the USA for Toyota.

[@tHebUm18]

The problem causing governments to dictate these policies is that fossil fuel use is irreparably changing the global climate and we're all liable to be killed due to societal collapse from natural disasters and generally weather becoming too hot in the tropics to survive so there's billions of people trying to migrate towards the poles. The gov'ts have bigger fish to fry. The automakers and Big Oil have known the damage they were causing since the 1960's and chose to prioritize milking their existing business over spending money on real change when they had ample opportunity. They even toyed with EVs in the 90's, consumers loved them, and then they killed them because it was a threat to their profits because the long term service/maintenance costs of EVs are so much lower (recently confirmed by Consumer Reports) which is a significant source of revenue in terms of parts + for dealerships who are their actual customers.

[@Chris_chill212]

@@tHebUm18 fossil fuels will be the only way our society stays the way it is. Without it lookout. So you saying climate change is this big monster we gotta be looking out for is ridiculous. Climates always change, weather is cyclical, the climate is that as well. Let’s be real here

[@nidepengyou101]

Our dealer only gave us a discount if we’d finance via him. The total interest due was the amount of the discount. He said he doesn’t earn much on selling the car, but on selling the financing. We basically paid MSRP but financed it “for free” over a two year period.

[@aitechandlife]

Well, I was a long-time Toyota customer, and I did leave the brand this year due to pricing ... as well as service ... as the dealer started hounding me for repairs that were borderline. And my car was always 100% dealers serviced with including all recommendations. Suddenly I started getting recommendations that I was overdue on items that would have been serviced at the time. So I left.

[@Alex-wn9dn]

Ford should cut their prices as well. Auto makers across the board are loony tunes with prices on trucks.

[@woodrmp1]

Ford is extra looney tunes. Charging 10-20k more for a loaded F150 vs loaded Tundra

[@johnwest2396]

I have owned 3 tundras and my current one is a 2015 That I bought new And I'm currently at 392,000 miles on it With 0 issues. I know for myself personally I will not be buying new Tundra. It's funny cause I know people with the new tundras with the new engine. They're really not getting any better gas Mileage than what I get.

[@timhanlon7864]

The change was for emissions not mpg

[@foxxmufasa]

It’s like Toyota is selling their US trucks super expensive to make up profits for other markets

[@NorthweSteelheadJunkies]

Yet the average vehicle sold in 2024 is $47k, these prices are across all manufactures, Toyota has always cost more new and holds thier value better then other brands.

[@jayp4114]

Terrific analysis. One of your best recent videos.

[@ShrewdWarrior]

We bought a used 2020 Toyota Camry and sold it 9 months later. I am not buying any new generation Toyotas for the foreseeable future. In the meantime, I do own a 2015 RAV4 and my daughter has a 2015 Camry. Both amazing cars.

[@jamram9924]

I’ll avoid turbocharged engines because I’ve seen too many issues at our independent shop. We recommend more frequent oil changes, then use of high quality full synthetic engine oils like Pennzoil, AMSoil and replacing engine coolant earlier than usual. We’re talk with our counterparts at Honda and Toyota technicians here in the SW and heat and lubrication is vital more on these high pressure, heat producing engines. In addition, use a Top Tier fuel

[@johnmueller6687]

Totally agree!!! I'm an owner of a 2010 Toyota Tundra TRD with a 4.6 V8 engine 106,000 miles excellent shape but it has out grown my towing needs. I'm just not a fan of overworking a small v6 twin turbo engine with a 7000 lb trailer on the back through the Rocky Mountains! My decision is to keep that truck as an extra family vehicle and purchase a Chevy Silverado 2500 HD with the 6.6 liter gas engine. I was very close to ordering the tundra because you can't find any on lots with tow mirrors and that is a must for the travel trailer I'm towing. But I kept hesitating and just didn't feel right about the order and one of the reasons was they were not giving me hardly anything off of MSRP for a factory order? Yes Toyota has definitely changed since I bought my 2010 Tundra!!! I would like to see what a new tundra could do with a 5.7 engine mated to the new 10 speed transmission.

[@carielleg]

I think one key point with the technology is that they are not forced to adopt new turbo engines because of emissions. They just get fewer incentives and in turn less profit

[@jackwilliamson1929]

And Toyota doesn't have labor unions or the legacy cost of the domestic brands that used to be why they were able to charge less but corporations don't know when they should focus on their competitors weaknesses and their strengths they all ultimately look to raise profits by lowering quality and labor cost.

[@avidwaterfowler7522]

New cars are way too expensive, period! Yes Toyota is pushing the limits, but so is everyone else. Look at Stalantis brands, most are complete garbage yet they’re some of the most expensive for what they are. I’m a higher than average income earner, and I consider myself priced out of the market. Luckily I have three vehicles paid off as I won’t be in the market unless I’m forced into it by a total loss or theft. 2008 CRV with 120k, 2014 Chevy Cruze with 160k, and 2021 Silverado 1500 trail boss with 22k. All of the above vehicles should keep me going for a while!

[@steven4315]

The GM 1.8L motor is underrated. I've owned several and found them very durable with proper maintenance. Don't have any experience with the 1.4T.

[@avidwaterfowler7522]

@@steven4315 you are absolutely correct. This little daily beater is phenomenal when it comes to being tough and reliable. The 1.4t is not a good engine. Riddled with many issues from timing to turbo manifolds, etc. If you do the proper maintenance to the 1.8 and pair it with the 6spd manual like mine, they are atleast a 2-300k mile car for dirt cheap. All you have to do is make sure you do the timing belt assembly and thermostat housing with heater pipe every 100k to keep running it. I change oil every 5k miles.

[@ML-lg4ky]

Smart

[@Jamesthor]

You’re forgetting about the allocation model they have. In order for you to get the model with the option that you want you have to go outside of your state at times to try and find one because certain models are just allocated to the dealerships. The dealership doesn’t get the order. Anything. Therefore, you’re going to have to buy options that you don’t want or buy a vehicle without the options that you want. The build configurator is garbage. so, I’m left with Ford and Chevy. And from a person who left because of the last four years, that is a better pill to swallow.

[@chaory2016]

Not only did the new CEO messed Toyota up with making all new vehicles with small engines with turbo, the quality sucks because it’s built in Mexico!

[@JA-zh5xi]

Bought a new 2016 limited for $43k eight years ago - never a single issue. Just can’t justify the additional $20k for the same model without a V8 now. Just isn’t going to happen.

[@internetentertainmentmedia2451]

Yea you can’t even get a bare bones SR5 for that price now. Their truck sales plummet this year and the coming if they don’t stop price gouging

[@rayperkperk]

Thank God for guys like you and Untamed… stating the plain facts about Toyota and their current status.

[@kendramckenna7312]

Yeah I bought my last Toyota in oct 23. It was a Tacoma TRD pro manual transmission. Waited 9 months to get. It was a hassle to get and the whole process an absolute nightmare. I paid $50000. To hear a SR5 is $46-48000 with the new changes for 24 I can’t see buying a new Toyota.

[@DB-we2wk]

Last time I looked, my local Toyota dealership lot was completely full. Everyone has had enough of overpriced junk.

[@AG-fv4wd]

Its not just their trucks but also the new camry's. At 42k for a fully loaded one I might as well look at a Lexus.

[@Airman720]

A lot of manufacturers are facing a similar problem. Even rental car companies are. Hertz practically put themselves back in the same position as they did in 2019 with the amount of new debt they took on from bankruptcy, but now things are starting to fester and it doesn’t look good as they have discount all the fleet to get rid of them

[@jeffreybischoff6772]

The stress on the engine internals comes from forcing air, as opposed to naturally aspirated engines. That stress on the internals is what is going to cause issues in the long run.

[@markcarraway879]

Don't forget that the new Tacoma is 100% made in Mexico with a labor cost of $2.50 and hour vs 15.50 here in the states, and still the major price increase! I guess Toyota just pockets the extra $13 an hour in labor savings.

[@BigAltimaEnergy719]

Yea and having the front diffs break easily on their 24 models and the 3rd gens having rear axles falling off it really shows how far Toyota has gone down in terms of QDR…

[@RonTracy-q8y]

Hey Ben been driving Toyota pickups for years. After my '94 was "forced" into retirement I got a 2018 SR Tacoma utility package with the 2.7 liter. I traded that one in for an exact 2021 model. But with this new turbo with no options for a naturally aspirated engine and ridiculous pricing I've decided not to trade in for a 2024 model. I don't like the direction that Toyota is heading!

[@dekindorcas9780]

Great video Ben! Love these topics that spark thought based on real data.

[@jordanimatedstreaming]

Toyota has always been the brand that sells a understated but better vehicle for slightly lower price than the competition, but with the new Tacoma that humble approach has been abandoned. Now we get a truck that's practically the same size as the old one (although it does share a frame with the full size Tundra) with a smaller displacement engine than the previous generation for a higher price than the previous generation. People would be alright with the smaller engine if Toyota were passing on the savings to customers but the price is going up. The money people are paying for these new Tacoma's is enough for Toyota to give it a mild hybrid V6 and make an absolute beast of a truck while still turning a profit. I am reading the comments and still haven't seen anybody who prefers this new turbo four cylinder setup to the old V6.

[@richardoaks3597]

A few reasons why it costs more: 1) More features come standard, for instance, adaptive cruise control ( I could do without all these safety features for a cheaper vehicle) 2) More hardware for the turbo engines, just because it’s a smaller displacement engine doesn’t actually mean that it is less robust. They have added more to the cooling system etc. 3) inflation 4) development costs for new generation I don’t know why everyone is mad at Toyota for adapting to the EPA regulations. Ford, GM, Stellantis, they’re all going turbo. But let’s shit on Toyota because they didn’t offer a V8, and let’s forget to mention that the V8’s offered by ford and GM have cylinder deactivation, dont tell me that’s a better long term solution to turbos.

[@crushbaseball4270]

My local Toyota dealer has a new Land Cruiser First Edition sitting out front that they only want a very affordable 90k😁

[@youngmc5040]

I was 100% set on the 2024 Taco TRD Pro because I loved the look of the refresh. Then I saw the price of $65k, the turbo 4 with hybrid tech, and those stupid shock seats that make the back seat even smaller and add something for my young kids to just play with and kick and break. It’s a no for me now. I think Toyota is going to lose a lot of faithful loyal customers. I had a 2003 4Runner and currently own a 2017 4Runner. My wife has the 2008 Highlander. We have been waiting for the new 4runner, Taco, and GH to release. I might just look for a 2022 V6 Highlander for her and either go with the 2024 4Runner or 2023 Taco until we hear more stuff on these new engine. I want the new tech in the trucks, but not sure about the price or engines.

[@ChiTownTx]

The smart money is on the Nissan Frontier. 40k'ish gets you a fully loaded model with a V6. It's not as flashy but the Frontier has always been pretty reliable and having less flashy tech means less shit that can break down the road.

[@joefurrer5428]

You're bang for the buck now is Nissan Frontier Pro-X and people real realize it😊 and not made in Mexico😅

[@Glasscitycarnerd]

I am 54 and just upgraded my 21 4Runner SR-5 Premium to a 24 TRD Pro 4Runner. I also bought a 90 and 93 Celica as well. I am in agreement with you and did a video last week on this. Increasing price and potentially decreasing quality could be disastrous. I’m in for a new Celica if it comes, but I think I can get quite a few years out of the 24. That’s when Toyotas really shine though, long term ownership.

[@puma51921]

Every time you try to buy a car with cash, they act like you have the plague and lose interest in selling you a car

[@hochhaul]

Well yeah... they make a lot of money by setting up a financing deal. They can make over a grand if you keep the loan long enough.

[@phillyfathead]

Hold onto ur hats when the pricing comes out on the 2025 4Runners!

[@davealmer3803]

The fact that they removed natural asperated engines for turbos is killin' them as they re not desired by the truck buying public.

[@youtubecarspottersguide1]

we need "the lowest price car or truck suv hybrid In America" add campaigns

[@ChrisRobato]

You nailed it, Ben.

[@KPHVAC]

The Tacoma and Tundra prices are too high. I'm a huge Toyota fan but many of their models are overpriced!

[@Gigafactory]

I paid 42k for my 4runner... I'll let it go for 52k 🤣

[@jayp4114]

I seriously doubt that, but good luck.

[@Gigafactory]

@@jayp4114 inflation dewd. Inflation 🤣

[@zoy13]

Simply get 1st generation tacoma

[@seikocitizenwatches]

I have 50 years of ownership and experience with all kinds of brands around the world. We now as family only buy Toyota or Lexus brands for our personal needs.

[@rahimlee5413]

I agree, way to expensive now. Couple that with dealer mark ups and I am outi don't think the company minds losing the sales since pricing is outrageous. If they only lose 10% of sales with 20-30% price bump the net is positive on the balance sheet. You can repair alot of vehicle for the difference in price from the taco to the comps.

[@williammoller831]

Their guality is down on their tundra and tacomas yet their prices are way up. My daughter just bought a 2021 4 runner

[@ChrisFromFloriduh]

I just purchased a 2024 RAV4 instead of waiting for the next gen because I know the next gen will have a turbo. I plan to run this thing into the ground, so, I wanted a naturally aspirated engine.

[@etjulien]

7:47 - So, it sounds like the NA V8 in the Lexus IS 500 would be more reliable than the Turbo V6 in the Acura TLX Type S, in the long term. Is that kind of what you are saying?

[@Huey4214]

Great video with very interesting content ! You are spot on about the wear issues with small turbocharged motors, mechanics in the industry have known this for a long time and consumers are figuring it out also. Toyotas truck pricing is out of control. The Frontier by Nissan is the big winner in the short term leading US sales by a large margin to start 2024. I would not buy a new Toyota truck because of prices and lack of decent engine options. I am now looking at Frontiers and base Ford F-150 4x4 models with the N.A. 5.0 engine. Last new car was a 2021 Highlander which I love.

[@marklorie6268]

Bought a 2024 Ranger XLT FX4 over a Tacoma TRD Off Road. The Ford drive train is pretty proven, the new Tacoma drivetrain is not. But the main drivers were price and our preference for the Ranger’s styling.

[@ripjohnson2121]

Hope mine turns out to be a good one. JUST TRADED my 2017 gmc on a 2022 sr5 double cab v6 3.5, almost even trade it had 10, 700 miles .

[@Wicked_Runs]

I've had the same vehicle for 12+ years. Its a Toyota (Technically a Scion). I fully expected to FINALLY upgrade once the new Tacoma came out. The prices and interest rates have made that impossible. Its extremely demoralizing

[@CommanderCronus]

I didn't want to deal with this, so I bought a Nissan truck. No complaints.

[@blakespower]

never bought a toyota before but I may buy a 2025 camry hybrid I expect them to be over priced but looks like a good car great gas mileage.Gas will just getting more expensive as the government forces car makers to make tinier and tinier engines to meet some goofy unrealistic goal;

[@jayp4114]

Hopefully, you can get one less than 5K over Sticker price

[@crispcarguru303]

Awesome cars! Drove one yesterday!

[@matthewhuszarik4173]

Toyota, Honda, Mazda, and Subaru all make very reliable vehicles. I also am not so concerned with short term reliability. What I am interested in is long term reliability.

[@sarge27271]

I think the market needs vehicles with a whole lot more technology. More actuators, sensors, etc. Also the screens and the sleeping options are relatively limited. A 32" screen would be nice. Full reclining driver's seat with built in comforters would also be nice. And to ensure our clients understand the level of comfort and luxury we give them, the price should be upped another 40%. After these changes, I think we're off to the races!......AFFORDABLE. SIMPLE. RELIABLE. PERIOD. First one to figure it out wins. Cheers

[@dhhbtd]

Everything is double in price. Automobiles are not exempt. It’s the fault of the laws makers.

[@nightdipper5178]

The best thing about Toyota Lexus is they don't need/take US TAXPAYER funding to stay in Business. Once you become a Government sponsored Enterprise you are done. Toyota 'Oh what a Feeling!'

[@yardboy3955]

Don’t know if the turbo 4 in the Tacoma is going to be ok or a problem, just have wait and see, time will tell. For now just hold off on buying any new vehicle.

[@us-unclesam6566]

A corolla cost twice as much in the USA than in Japan. That's all you need to know about free trade and how the US consumer is subsidizing the world.

[@doctordetroit4339]

Yen has devalued 50% over the last few years so that is even more damning.

[@us-unclesam6566]

@doctordetroit4339 The estimate average salary for Japanese Auto employees is around $37 per hour, so it's not a wage gap. America being sold out to the God of Greed.

[@augurcybernaut4785]

@@us-unclesam6566most ridiculous thing I’ve read today

[@gdub9998]

You have this exactly backwards.. first off , a consumer doesn’t subsidize anything, they consume and aren’t producing, how would you subsidize a product you’re not evening creating , this product is being exported to you. The world is subsidizing u.s. consumption , I.e. United States consumers.. we are able to do this because for now.. our currency is the world reserve , the only thing we produce and export is our debt to other nations.

[@us-unclesam6566]

@@gdub9998 You start with the Marshall Plan after WW II. You rebuild your enemies infrastructure with American Tax Dollars. Next you rebuild the middle class in that country, once again at American expense Next, you give the country, Most Favored Nation Status in world trade agreements. Next, you allowed domestic industry and manufacturing infrastructure to relocate, in the foreign country and build and ship back to America with tax subsides. You let business acquire the benefits of cheap labor while all at the same time you allow them to charge American waged based prices for the products made overseas. You keeping going foreign country to foreign country hunting down the cheapest wages. That is the business model destroying American manufacturing. ( Remember Adam Smith in the Wealth Of Nations, wrote the role of government in a free trade economy is to protect HOME manufacturing.) Look at this way, when hard times comes, who goes down first the rich or the poor? America after WW II was the richest country on the face of the earth and had an untouched manufacturing base geared for war. We had to rebuild the world, destroyed by the war. It was boom time in America. Being the nice guys we were, we did it on the backs of the American Workers Tax Dollars. The Problem is that business got fat, dumb and happy on building a foreign consumer market and used our money to do it. Now, the worm has turned, America is slowly going broke, after exhausting its massive reserve from when it was on top. Some call it Globalization, others Free Trade and the truly wise call it a scam of unprecedented wealth transfer from the backs of American Workers to world elites.

[@gonnafish]

So why can Nissan produce naturally-aspirated engines in their Frontier and Toyota can’t (or won’t) in the Tacoma? It’s not all EPA.

[@dennishughes721]

Toyota financial doesn’t have aggressive rates, and they have the most conservative underwriters. If you have more sales than anyone else you are going to have more auto loan debt.

[@crispcarguru303]

Very true, they don’t have aggressive rates. The reason being they have better products than most.

[@mrpips000]

The new Camry's price bump is stupid high. $35k for an SE AWD that the 2024 model was $30.

[@Eddie-yc5yd]

ComeOnMan....American inflation rate is closer to 6%, not 3%.

[@mikehughes8023]

The 2022 and up Tundras use a timing chain made from cheaper material than that used on the 2007-2021 models.

[@DLTJR1959]

The debt Toyota has is similar to other companies so that is a wash. It's high because they have so much market share. I do agree with Japan declining in economic terms due to an aging population and lower birth rates. The only thing propping up the US population is the high immigration rate. Birth rates in the US are down too from current citizens. Toyota's quality is going down due to the EPA continuing to increase CAFE fuel economy ratings. Not Toyota's or other manufacturers fault. They are forced into small displacement engines with turbo's. Not gonna get into the political discussion on this matter. It is what it is. Toyotas are more expensive thus the increased sales of higher line Hyundai's in the SUV line and like you said on Chevy and Ford options over the Tacoma's and Tundras. Another great video. Thanks.

[@Flash413]

Exactly. If the debt isn’t a problem, the size hardly matters.

[@doctordetroit4339]

The yen is crashing and they are a Japanese company.....they are in trouble unless they can export themselves out of it, which is doubtful.

[@TheBjjones]

@DLTJR1959 Another Toyota apologist spouting complete & utter nonsense.

[@surfnhood]

Hey bud I've been looking at the new Tacoma for a few months and made up my mind will be getting a TRD Sport (will be road driven mainly) and I get the prices are stupid... This will be my first truck. And I did consider the Ranger especially the Raptor but, I just don't trust Ford for the long term reliability. I see a lot of people mention Toyota maybe complacent banking on their past to sell their future vehicles - but the reliability can't be denied. Also people mentioning the turbo and, more parts? I've had 2 Suby STi's and never had an issue with them. The 1st a 2004 I had until 2011 and got a 2012 STi and still have owned brand new and never had an issue with a 4 cyl turbo and remember - Toyota owns 40% of Subaru. So with all that said I know the Taco is more money but you are getting more comfort and tech than the 3rd gen. Does that justify the major jump? Likely no - but hands down everyone agrees this is the best cabin for a Tacoma.

[@c.s.s.5326]

Toyota Income Driver Notes have been paying 5% for awhile now, recently bumped to 5.25%. I'll keep buying as long as they're paying and maintain liquidity.

[@MichaelSmith-em7pv]

Considered Toyota recently, But now backing away cause of new prices for trucks that are NOT as capable as the competition trucks

[@oneplus2ins]

First of all, to lower MSRPs, Toyota should go back to basics and just install necessary & robust items and don't get suck into all these techy nonsense like other brands. The all motor V6 is fan favorite. No if or buts! Second and most of all, in my opinion as a Toyota loyalist, is to sanction dealerships that are marking up prices like these rides are made of gold, and no other options are available to buyers!

[@ФёдорЛукин-у1о]

I'm lucky to live in China, and I drive an EV equivalent to a RAV4, but with better dynamics, noise insulation, comfort, tech and EuroNCAP score. After I drive it for 5 years and push it off the cliff, I'll be better off than the one who had a RAV4, used it for 5 years and sold it exactly at the price of a new one. That's the new reality, that's why the US is imposing tariffs

[@bills2814]

“Toyota reported record annual net profit of more than $30 billion on Wednesday but the world's largest automaker by sales warned that the current year would be less spectacular. Helped by a weak yen and strong hybrid vehicle sales, the Japanese giant's bottom line doubled to 4.94 trillion yen ($31.9 billion) in the year to March while revenues rose 21.4 percent to 45.1 trillion yen, also an all-time high.”

[@deantymchuk5068]

I had an 03 Tundra for sixteen years then I had a new Tundra on order for over a year and saw the dealer give my truck away tp whoever they could get a few hundred bucks more from. Eventually after reading about all the problems being experienced by new Tundra owners I ended up getting a Honda Ridgeline. Toyota has lost me as a customer.

[@markstewart3720]

Hey Ben, I think there is one thing that you got wrong about "Toyota is being pushed to adopt new technologies to build these small motors because of tighter and tighter restrictions". It's not that Toyota HAS TO build these smaller motors, but they are choosing to build them because they get the government subsidies to do so. Look at Ford, Jeep and others they have chosen to keep the V8 and not take the higher subsidies from the government. I bought my first Toyota in 1981 and now I have two Lexus now as well as a Toyota Tundra V8. I won't be buying any of Toyota's new, over priced junk. Thank you for ALL you do! Mark

[@reptoid7340]

I’m good. I will keep my paid off 12 yr old Tacoma 2nd gen for another 12 years. Love my truck

[@NorthweSteelheadJunkies]

No mention of the TGNA that will save the company billions worldwide by consolidation parts for all their body on frame vehicles.

[@craigfin3222]

Toyota has recently undergone a huge philosophy change. Their OG philosophy was "tried and true", now they are almost all Hybrids, Turbos and in some vehicles both. Without their reliability/longevity, they suck as a brand. Because they usually do not have the tech, the size, the features or options that other brands have.

[@BobL56]

I had two Fiero’s bought new, an ‘84 and an ‘86. Both great cars with the ‘86 w/V6 being the better one. Wish I still had it.

[@mrkoodo5953]

When then new Tundra debuted in 22 & the starting price was now the same as the previous ‘21 Tundra TRD Pro I knew my 30 years of loyalty was ending. The still on going engine issues, the unToyota like quality control and now a $65K Tacoma TRD Pro made my decision final. Perhaps a ‘24 4Runner before the 6th generation start arriving.

[@williammortl3110]

Love the videos Ben! I don’t know why anyone would buy a SR5 Tacoma for $43K I trust the Nissan (yes, Nissan) Frontier V6 and cloned Mercedes transmission much more than the Toyota. Sure, with the Nissan, you’ll replace a windshield wiper motor, or door lock actuator, but it’ll still end up cheaper, and the powertrain will last longer because it’s naturally aspirated. Truthfully, the Frontier is the best bargain in the segment! Also, a 2.7 V6 (which is the base F-150 engine and is known to be solid) Ranger XLT with the FX4 package and heated seats is only about $2K more than the base SR5 model Toyota! Who the hell would pay that for a base model?!?!?

[@louisstennes3]

Prices are high. My wife's '18 RAV4 XLE hybrid is a perfect vehicle so we want another Toyota so I looked at the new Avalon replacement Crown. The least expensive without dealer add ons, taxes, doc fees, etc. was base model 46,000 to 55,000 for the platinum. They are all hybrids which is fine but you could buy the last year of the Avalon I would say from 38-42 grand. I told my wife we can now buy a well equipped certified BMW X5 or Acura MDX with low miles for the same or less money. A new RAV4 hybrid is 34-40 grand depending on model. They are pricing themselves out of the market.

[@ce1655]

Stay away from the Tundra. The v6 turbo is a disaster. Dumb move replacing the bullet proof v8. They simply have little inventory on the lots and refuse to have inventory available. I have had 9 of them but have no interest in any of their products today. The USG is certainly not much help with the garbage mandates.

[@AutoEnthusiastJC]

9:06 The pentastar V6 will end up being the most reliable engine left. 😆

[@davidm.8309]

Just bought a 2024 4Runner while it’s still a proven vehicle and doesn’t have a turbo. Will drive that for the next 10 years and figure it out later.