The ULTIMATE Facebook Lookalike Audience Tutorial

[@BenHeath]

NEW & UPDATED version of this video here: kzbin.info/www/bejne/i6nSea1-o9yMbac

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@factory-dev]

Great insights! Many thanks and greetings from Croatia! 💙

[@jasonyang5288]

Really great content! May I ask a question? How to create LAA based on UTM tags? I am new to this and can't find any accurate info about this. Thanks!

[@frenchyvlogs]

Great video man. Keep up the good work!

[@BenHeath]

Thanks, will do!

[@ivanmahalel]

Thank you so much, you are Great!

[@BenHeath]

Thanks a lot :)

[@alekatsaros]

Hey there, I discovered your vids quite recently and I can say they've been by far the most clear and cohesive when it comes to beginners AND advanced tutorials for fb ads.

[@BenHeath]

Awesome - glad to hear it :)

[@optimizeadswitharianna172]

Hi beautiful people, if You to Optimize your ads and get more Good results check my first video on my channel.

[@presidentialnetwork3849]

Probably the mos VALUABLE vidéo I watched on KZbin in 2020. Thank you so much for this one. Amazing value, seriously thank you so so so so so much.

[@BenHeath]

Glad it was helpful!

[@MultiDubi]

Thanks for all the value you provide! Hopefully I'll reach a threshold to hire you and your agency one day 👌

[@BenHeath]

Thanks - looking forward to it :)

[@AmandaKingSings]

Wonderfully thorough! FB Ads and campaigns are finally starting to make sense to me. This helps pull all the pieces together! THANK YOU!

[@BenHeath]

Glad it was helpful!

[@AlishaTodd]

I really appreciate this tutorial! You answered so many important questions as they popped into my mind and highlighted some important issues, like needing 100 customers in the same country etc to create a lookalike audience. Thank you for the clear and speedy tutorial!!

[@BenHeath]

You're so welcome!

[@decodingbusiness8385]

Some absolute gold at 32:30 I was searching everywhere for this. Of course you've covered it. the Ngolo Kante of FB content for youtube, you're everywhere lmao

[@BenHeath]

Haha - that's a new comparison. Thank you very much :)

[@BiigDunc]

Great video, Ben. Thanks for sharing these insights. I've spent a few years getting to grips with FB Ads and this will really help me refine my audiences and drive my CPC down. Looking forward to trying this out and also veiwing more of your content.

[@michelvandepol1485]

I m from the Netherland, an internet marketer, you are doing a good job

[@ivaberghmann8337]

It's amazing how much things changed in a year span. I have uploThanks for sharing this. I've managed to upload a source list of 50 and it worked just fine. Thanks for sharing!

[@BenHeath]

Thanks for sharing :)

[@lukeshepperd3801]

This is an amazing video Ben! Well done. Value upon Value and a great natural teacher! Thank you so much for your time.

[@BenHeath]

Glad it was helpful!

[@anneliseeastes7562]

This was so helpful! I’ve been struggling with my target audience and was having a hard time finding information on FB ads that was relevant to my business. Thank you so much for this!

[@BenHeath]

You're so welcome!

[@mariannepage20]

Great vid Ben - possibly the clearest FB ads vid I've ever watched :) Have subscribed!

[@BenHeath]

Awesome - thanks a lot.

[@Linguamid]

This is a brilliant video Ben .. it helped me a lot and you gained a subscriber :)

[@BenHeath]

Glad it helped!

[@oliverkarmel-shann7585]

Hi Ben, fantastic video as always! I've found your videos immensely helpful over the past year as I find my feet in the digital marketing world, so thank you for that. A very strange time to get started, this year has been pretty turbulent and unpredictable (for obvious reasons!). I had a question about minimum source customer list size, and then you answered it perfectly as I was typing it out...so I'll just leave this comment as is haha. Thanks again Ben!

[@Rockaine]

Damn man. You deserve a billion subscribers! Thank you for everything!!

[@BenHeath]

Thanks a lot :)

[@MoriceParis]

Ben! you are definitely the most passionate person in teaching this! thanks for the valuable info!

[@BenHeath]

I appreciate that!

[@Jabsta08]

Awesome Video Beb keep up the great content Thanks a million!!

[@DavidCadia]

Great videos, you explain things in a very clear and easy to understand way. Keep up the great work!

[@BenHeath]

Thanks, will do!

[@biancacortez9607]

Thank you for this very helpful video! Cant wait till we’re big enough in our business - would love to book that 30min strat session! Thank you.

[@BenHeath]

You are very welcome - looking forward to it :)

[@caseygores6613]

Great content, delivered flawlessly. Thank you!

[@BenHeath]

Much appreciated!

[@subodhsapkota]

Ben I have been watching your videos for a while and they are pretty good Thanks for the information

[@BenHeath]

Awesome! Thank you!

[@houssemtali22]

Was very usefull and geniuslly explained you deserved a thumbs up mate thanks

[@BenHeath]

Thanks a lot :)

[@1NOnlyAce]

For the customer list, does it have to be customers in a specific niche or can I use every customer for every product I ever sold?

[@BenHeath]

I would only use a source that contains people that have bought a similar product or service to the one you're selling.

[@hellosimplifyai]

this is amazing! thank you Ben!

[@louieperez2230]

Really loving your content man! You're literally spitting golds! Keep it coming. Thanks for what you do :)

[@BenHeath]

Thanks, will do!

[@tee_ef_em]

Ben, great videos, man! You've really helped accelerate my knowledge and understanding.

[@BenHeath]

Awesome, thank you!

[@jkocollectionjustkeepon6328]

Thank you so much, very informational. I don't have a huge audience yet but through this video I was able to create several look a like audiences. THANK YOU!!!

[@BenHeath]

You're very welcome!

[@4kbackgroundloop]

amazing tutorial ... I have learned a lot from you Ben thanks once again for sparing the time to give out all these info

[@BenHeath]

My pleasure!

[@SadeqFitness]

very articulate, very smooth! 10/10 Ratings from me, you have earned my subscription!

[@prakritipurohit4901]

Thanks Ben... Your Videos are super brief with all information. You are really helping a lot... pls keep doing it,.

[@BenHeath]

Thanks, will do!

[@anandparam]

Excellent video, Ben. Thanks for this.

[@BenHeath]

Glad you enjoyed it!

[@travwilliamz5283]

You’re doing a fine job with this channel. So helpful!

[@BenHeath]

Glad you think so!

[@jenroeglin3090]

This was excellent- thank you!

[@browzen9703]

Amazing as always thank you so much for your super valuable KZbin tutorials they are so helpful such a star ⭐️⭐️⭐️⭐️⭐️

[@BenHeath]

Glad you like them!

[@tomadamclarke4509]

Hi Ben! Loved this vide, very informative, thank you. I'm now creating my add after using a lookalike audience from my sales. Which video do you recommend I watch regarding how to actually make the ad once ive made the audience? Thanks!

[@kurtyaz]

Super helpful, thanks a lot Ben!

[@BenHeath]

Happy to help!

[@astondavies1888]

Ben, your videos are awesome. Keep up the good work!

[@BenHeath]

Thanks! Will do!

[@mohamedazran3331]

You are amazing Ben.. explained like a Guru and great content. keep it up.. Am subscribing you 🖐😉

[@BenHeath]

Awesome, thank you!

[@priyankagautam4084]

Hi Ben, Just came across your videos, they are simply great. Can you please make a video on creating audiences using Facebook Analytics & Pixel? It would be a great help! Thanks for making these videos :) Keep doing the great work :)

[@BenHeath]

Great suggestion!

[@KirbySings]

I'd like to thank you for offering value first, then pitching at the end. I'm certainly interested in learning from you, would love to hire you if I had budget. Regardless. Your presentation was so unfurnished with SMARMY, hyper emotional tugs, like the one I sat through yesterday, I'm happy to subscribe.

[@BenHeath]

Glad to hear it :)

[@oscarzhou5614]

Awesome sharing. Two thumbs up!

[@BenHeath]

Thank you! Cheers!

[@oscarzhou5614]

@@BenHeath Hi, Ben, Mind if I ask you what recording app you use for video making? :)

[@WonderfulGinger]

Thanks a lot Ben! This video gave me a lot of clarity ! Hugs from Rome 👋

[@BenHeath]

Glad it was helpful!

[@WonderfulGinger]

@@BenHeath so good! And today I'm going to buy your program Ben! It's a really great deal for all the info you provide and I can't wait to start learning! See you inside!

[@KlaasVictor]

Thank you, this is very interesting!

[@АлмасИстыбаев]

best video, so helpfull and informative !!! Thank u from Kazakhstan )))

[@BenHeath]

Glad it was helpful!

[@0376bdc]

Excellent video, Ben. Thank you for sharing!

[@BenHeath]

My pleasure!

[@mohammadshalash1271]

You really explain it in perfect way

[@BenHeath]

Thanks a lot :)

[@gardnercars3827]

Thank you i found this tutorial very helpful and i have created 3 lookalike audiences

[@BenHeath]

Glad it helped!

[@kazisharminara7535]

Thanks a lot Ben for this great tutorial. It's really helpful.

[@BenHeath]

You're very welcome!

[@johnpatrickespanol6302]

Thank you its very helpful

[@BenHeath]

Glad to hear that

[@BenHeath]

After you've learnt how to create Facebook lookalike audiences in this video, I'd recommending checking out this video: kzbin.info/www/bejne/lZjXaaSrdsmlick for my latest Facebook lookalike audience strategy.

[@Jusnik2012]

I recommend you do a video for newly structured businesses.

[@MrLlewtanner]

Thanks Ben, your vids are crazy helpful. Much appreciated

[@BenHeath]

Glad you like them!

[@abroadley007_4]

Great video thanks, all your content are very helpful and makes it easier to understand. I've never used the "Customer List" option, but have used "website" option for people who have purchased in the last 180 days. Apart from the time period, are these two options basically the same? Might test both.

[@BenHeath]

Thanks a lot. They are similar other than the time difference as you say. You also will see a higher match rate with the second option which will result in a larger and more accurate audience.

[@chrisellis139]

Hi Ben, thanks for all the great info. Can you provide some clarity as to the role of an ads blocker like MacKeeper during the facebook ads campaign? When setting up a campaign I got a warning that it may hinder facebook's ability to reach the correct audience. Your thoughts?

[@thepawgrocerteam692]

Hi Ben. Love your vids. I can't see the one that you refer to about creating a custom audience.

[@BenHeath]

Thanks :) Here you go: kzbin.info/www/bejne/aIG9en5uiNJrd6s

[@mayreed3780]

Excellent training. Thank you! I subscribed cuz I want to learn more...Question: can i create a custome audience using an email list from a vendor of homeowners who may want to sell their homes because of life changes like divorce, foreclosures etc?..This is for real estate.

[@BenHeath]

Awesome - thank you. Provided you make sure all privacy issues are in line then yes that should be fine.

[@pksteepeesslumberpartiesmo1884]

Learned a lot! Thank you!

[@BenHeath]

Glad it was helpful!

[@hubertcheungchn]

Amazing content as always! I have been generating sales for my team by simply following your videos. A quick question. Do you recommend creating a lookalike audience based on pixels directly instead of custom audiences? The problem is pixel doesn't receive events correctly every now and then.

[@BenHeath]

Thanks Hubert - great to hear that. I would base them on Pixel data is possible. That way they update automatically. Yes the Pixel isn't 100% accurate but it's pretty close. I wouldn't worry about the inaccuracies.

[@madswalker7935]

Excellent explanation thanks!

[@BenHeath]

Glad it was helpful!

[@hulimashamba6986]

Oh wow Thanks alot bro , u are my now to go person or channel regarding Facebook advertising

[@BenHeath]

Happy to help

[@hulimashamba6986]

@@BenHeath so u run an Ad agency ?

[@hulimashamba6986]

@@BenHeath I need some assistance here , I have been trying to do a lookalike campaign on "customer list" and I uploaded 2000 email addresses and it keeps saying "population small"

[@hanialadmaai5596]

Hello Ben; thank you for this great video. My question is it possible to target specific groups on FB? thank you.

[@BenHeath]

Thanks Hani - it's not I'm afraid. Hopefully soon!

[@fabianwagner8145]

great content as always, thank you ! Ben, Do you turn on targeting expansion for lookalikes ?

[@BenHeath]

Thanks Fabian - yes I do but only in an ad account that has a lot of conversion data

[@ShelitaRN]

This was amazing! Such a great tutorial very detailed! Thanks so much!

[@BenHeath]

Glad it was helpful!

[@karlloxley]

Hi Ben, Great video and a huge help. Just wondering if you would recommend using the Detailed Targeting Expansion? I'm using a 1% lookalike audience from my customer list for a purchase conversion. I've selected age range, location and interests and its giving me an estimate of 360,000 but when I select detailed expansion it goes up to 3million. What do you think I should do? Any help would be hugely appreciated. Cheers Karl

[@BenHeath]

Hi Karl, I wouldn't turn it on when using LALs but you may want to with interest targeting options. It tends to work best if you're operating with a larger budget.

[@karlloxley]

@@BenHeath Cheers Ben. Appreciate it 🙌

[@yusuflimz]

Excellent presentation style, invaluable information, answered so many questions. Thank you sir

[@BenHeath]

Glad it was helpful!

[@dpus3432]

another top video, so much appreciation for your help.

[@BenHeath]

Happy to help!

[@amandigitalacademy2007]

Thank You Ben for the Nice content and valuable information 💥💥

[@BenHeath]

My pleasure!

[@alanabroadhead2437]

Hi Ben! Your videos offer SO much value, thank you! I have a question please: We'll have a Custom Audience of people who have Purchased from our (Shopify) website in the past 180 days, and we'll have a Mailchimp Customer List also (but this list, I think, includes a number of people who have subscribed to our mailing list but haven't yet made a purchased). Which is the better Custom Audience to turn into a Lookalike Audience?

[@BenHeath]

Thanks a lot :) I'd start with the first one :)

[@danieluribe8662]

thanks for your video. About the value column, does Facebook recognize values ​​in different currencies to USD ?, example: I have a list with my clients and the amount of money they have spent in COP.

[@keeganengelbrecht2752]

Awesome video Ben, thank you. 2 quick questions: 1. When initially creating an audience based on customers who have purchased, we'll start with a list of say 100 customers. As we run ads, our customer list will grow - does the source customer list continue to grow as well and further refine the lookalike audience or will we need to go back and update the source list down the road? 2. Similar question when creating an audience based on FB/IG interactions - if we decide to use those that interacted with us in the last 180 days, is that 180 days from the day the audience is created or is it always 180 days in the past on a rolling, go-forward basis? (ie. previous 180 from today, then 180 days from next week, next month, etc) Thanks!!!

[@jenroeglin3090]

You posted a year ago but this were great questions. Any answers?

[@sevdamurat4455]

Thanks for the comprehensive video Ben, it was great! Ben do you change placement for lookalike audience or do you leave it at automatic placement?

[@BenHeath]

You are very welcome - I leave it as automatic provided I'm using a conversion based objective.

[@christianpicardo2683]

Thank you for this ben👍👍👍

[@BenHeath]

My pleasure!

[@raisheitshir-el6174]

Great video - thanks a lot!

[@BenHeath]

Glad you liked it!

[@Lizliz223]

So informative! Thanks for this video :)

[@BenHeath]

Glad it was helpful!

[@Eatyourlogic]

Well nice turorial bro, helps me a lot! Suscribed ! 💰 hope this will works

[@BenHeath]

Thanks for the sub!

[@amex4453]

Thank you so much Ben. You truly are a godsend.

[@BenHeath]

Happy to help!

[@swapniltambe3081]

Thank you so much Ben for this video😘

[@BenHeath]

My pleasure!

[@cherylong9397]

Hi Ben - great video as always. Could I pls check with you - even if my Lookalike for Customer List is small and I have to use a bigger percentage like 5% .... do I always have only one Audience per Ad Set? Is there ever a time to combine a few smaller Lookalike Audiences together at 1%....to make up a decent Audience Size of 250,000 and more? Thank you so much for all your fantastic advice.

[@emmw74]

One of the most detailed videos On LAA. May I ask, what is the difference between custom audience for Website Visitors vs custom audience for View Content? Aren't they the same? Thanks for the answers!

[@BenHeath]

Thanks a lot. That depends what your view content event is tracking on your website. If the view content event is only installed on one page then a custom audience for view content will only visit people that visit that page. With a website visitor custom audience you have tons of other options.

[@shahzabbhatti6278]

Hi Ben, great video again. Was simply wondering, how do you create or find images and videos to use for your fb ads for your clients? Stock photos? I cannot seem to find a good guide on google regarding finding effective images and videos. Can you please let me know the process behind all this. Thanks in advance for your inputs.

[@BenHeath]

Great question and I have a video coming out about this within the next month or so. We often are given creative by our clients or we create it ourselves.

[@shahzabbhatti6278]

@@BenHeath thanks for the response.

[@MichaelMurrayIsMessy]

Hey Ben, Your videos have been an absolute game-changer for me, so first off, thank you! I am an author who sells my books via Amazon. I would love to create a lookalike based on people who buy my books. As you know, Amazon makes this difficult. Right now, I set up an event pixel for anyone who clicks the "Click here to purchase book" button on my website. Of course, not everyone who clicks will buy. But I figured this is the closest I can get to tracking buyers. Is this the best I can do, or is there a workaround? Thanks!

[@robertavitiello]

Hi Ben, great content! Thank you for all your videos, they are so easy to follow! A quick question: I have created a lookalike audience list based on a customer list of around 3800 people, but the Estimated Audience Size is Below 1000. Is this normal? Thanks

[@BenHeath]

Glad to hear it :) Yes unfortunately that does happen. Facebook has to match people from your list to actual profiles and that means you often lose about half the people on a list. The actual estimates are quite inaccurate though - so the true number of people matched may well be better than that.

[@robertavitiello]

Thank you! Actually, after about 1 h that number changed to 996,400 - 1,000,000 so my guess is that Facebook just needs extra time to populate the list! What do you think?

[@lauraheardcreative7213]

This is a great video Ben - thanks! I have one question - I'd like to create a lookalike audience based on an email list, does GDPR become a factor in this? I have privacy policy for people that sign up to the mailing list to accept, but this doesn't include anything about Facebook. Is there a standard line of text that I should add into the Privacy Policy to make sure I'm complying to GDPR? Or is this not an issue here? Thanks! :-)

[@thesvaya]

Hi Ben, a very insightful video! Thanks for sharing this. Had a quick question - while creating website audiences, if we select the option - People who visited a specific webpage, can the url or the webpage be a competitor's page? Or it has to be a page from our own website?

[@BenHeath]

Thanks a lot. It has to be your own website I'm afraid, unless your competitor lets you install your Facebook pixel on their website...

[@thesvaya]

@@BenHeath Thanks

[@sujitg31]

This video is a life-saver. Thanks Ben! One quick question: Why is FB not allowing me to create custom audience based on ( past)number of days? Is this something to do with the current ios changes?

[@BenHeath]

Awesome :) That's odd. I haven't seen that. Do you have a new ad account? Facebook does put restrictions on these things for new advertisers.

[@leonmrrs]

Great video, thanks.

[@BenHeath]

You are welcome!

[@maxwellrodman]

Very insightful 👍🏼

[@BenHeath]

Glad it was helpful!

[@seanwagon]

Really valuable video Ben. Much appreciated. 1 quick question - I know you said not to use interest targeting when using LALs but noticed you didn't unselect 'detailed targeting expansion'. Can 'detailed targeting expansion' be completely ignored if no interest targeting is added? I normally uncheck that box when running normal cold campaigns. Not sure if you've ever found it valuable (in any type of campaign) in your experiences. Thanks

[@BenHeath]

Thanks Sean. I like to turn that on when operating with a large budget and with a campaign that has a lot of conversion history already. Otherwise I tend to ignore it.

[@abhishekagrawal6403]

Thanks for this amazing video.

[@BenHeath]

Glad you liked it!

[@fabriziopepe6034]

Really amazing content, most of the videos on youtube about ad manager shows how to target most common countries,US,CANADA,UK,AUSTRALIA. what if i want target audience from others non native english speaking countries, will the ads be translated automatically? thank you! love your videos :)

[@BenHeath]

Thanks a lot. The ad copy won't be translated automatically. In that case I would target other countries that speak different languages in separate ad sets and change those ads accordingly.

[@adrianodonofrio9584]

Ben, great video. Is there any difference from a Lookalike Customer list audience and a Purchase Lookalike Audience?

[@BenHeath]

A purchase lookalike audience will update automatically and can only go 180 days into the past. A customer list lookalike won't do either of those things.

[@noygoldenberg362]

So for creating an LLA off of an email list for a local business for example, you mentioned that we shouldn't do 1-2% LLA because on the ad set level when we set the specific city to target, the LLA audience may be too small, and we should do a higher % LLA. What range or what calculation should we use to find a good % for the area we are targeting? (Or do we create several and wait to see the resulting audience sizes from the variation of %s?) Thanks!

[@jabra7793]

Hi Ben. Thank you fir amazing content. Would you apply DETAILED TARGETING EXPANSION for lookalike audiences such as page view and Video views ? Thank you so much brother for your gold info. Subbed

[@BenHeath]

Thanks a lot Jordan. To answer your question - no I wouldn't :)

[@jabra7793]

@@BenHeath thank you brother big up to you for all your help

[@MsStacyYvonne]

Man this was so so so helpful

[@BenHeath]

Glad to hear it :)

[@saadhashmi1415]

Amazing way to deliver

[@BenHeath]

Glad you think so!

[@journicao8520]

Just wondering, what would be my "conversion event" for all website vistors, facebook page, instagram etc look alike audiences be? Thanks for the help

[@BenHeath]

Hi Journi, your conversion event should be the same no matter who you are targeting. This video explains more about conversion events: kzbin.info/www/bejne/g4LZdXilmtKtecU

[@bogechoginson3728]

Amazing video, Ben! A bit unrelated, but I'm on a limited budget and cannot afford the optimal campaign setup (3-5 ad sets, multiple images, video, etc). So, I'm wondering what I should do here. I have 2 product variations that I'd like to pit against each other. Should I concentrate on 1 product at a time with multiple ad sets (and say, 1 image in each). Or is it best to test both products against each other using only 1 ad set. Or, should I have only 1 ad set for both products but with multiple creatives for each. Definitely a difficult question to articulate- but basically with my limited startup budget, I really have to focus on one variable at a time and am unsure what needs to be tested first (product type, audience, or creative).

[@BenHeath]

Thanks a lot. For separate products I would often use different campaigns as they probably have different target cost per purchase numbers. If you are on a budget I would reduce the number of variables though - use less ads and less ad sets.

[@bogechoginson3728]

@@BenHeath Thanks for the help, Ben! So you think it's more important to test less ad sets/audiences and maybe more creatives? Or vice versa?

[@BenHeath]

@@bogechoginson3728 no problem. We test more ad creative than audiences. It's quicker and easier to work out which audiences perform best. With ads there are many more variables.