The Ultimate Status Symbol of Luxury Travel | Behind The Hype: RIMOWA

Brought to you by the All-Electric Acura ZDX, the latest installment of Behind the HYPE investigates the rise of luxury luggage and travel brand RIMOWA. Founded in Cologne, Germany, in 1898 by suitcase-maker Paul Morszeck and Heinrich Görtz, Rimowa started as a manufacturing company specializing in wood trunks.
Across its collection of duffles, backpacks and suitcases, RIMOWA's subtle, sophisticated aesthetic - recognized by a unique, grooved shell - has transcended ordinary luggage styles, becoming a coveted accessory for discerning travelers.
Read more about the RIMOWA:
hypebeast.com/?p=6294229&prev...
View more HYPEBEAST videos:
hypebeast.com/videos
Stay connected with us on your favorite social media platform:
www.hypebeast.com
#rimowa #behindthehype

[@typedx]

Barbadian businesswoman Rihanna SCREAMING

[@shantanumenon7234]

Ain't Rimowa owned by Louis Vuitton's Owner Bernard's son(the richest man in the entire world)?? . And you named all famous celebs that are sponsored by this brand, They were given money to promote Rimowa by the Rimowa company. Doesn't make the brand cool. This hypebeast video itself is a promotional ad for thr company. Nothing is natural nowadays, the Supreme, Bape and Richard Mille hype felt natural, this is forced promotional ad. Trying to subliminal fool us into thinking this is a cool brand. Bruh thi shit is MID.

[@vinzent_visuals504]

If you think the RM hype was natural you are dumb as fuck.

[@dolorblind]

100% agree

[@kapiushonkapiushon46]

magnates media tells the real history of how brands started and their rise to success in depth very informative

[@vinzent_visuals504]

The RM hype was a 1000% Not natural LMAO

[@emercycrite]

LOL you woke? Calm down

[@junito1008]

I felt like this video was at least 15mins !! 😁

[@Omar20v]

Why only 4 min? It should had been 30

[@kapiushonkapiushon46]

behind the hype the only video i watch from this channel

[@miguelbuenaflor8764]

I recently got the Classic Trunk & Crossbody Bag (strap for the crossbody was mfken 220 💀). Honestly, it's great if you have the cash but it's not much different from $200 luggage you can get at Macy's. Like I definitely appreciate the form factor of the trunk and how easy it is to pack it to the brim and then lock it shut vs a normal luggage that opens right in the middle, still aint worth it though. I'd say go for the alternative brand like MVST or Level8.

[@PocketUau]

TSA still gonna fuck it up

[@Sovnarkom]

I had no idea it was a status symbol. I was just looking for an aluminum case and there aren’t many options available.

[@Hotspur62]

It was always pricey, but it became obscenely so after LVMH bought the company. 15 years ago, I bought a new carry-on for about $500; currently, same case is selling for over $1,000.

[@HoganChua]

Has anyone tried the Blu341 rimowa luggage covers?

[@emercycrite]

Yeah they’re not bad

[@jonathand827]

Yea, they raised their prices, and their quality dropped. The company doesn’t care about their workers. They sold out.sad.

[@polosei7797]

They're a business? What did you expect for them to do, go bust? 😅 Their primary objective is to turn a profit.

[@jonathand827]

@@polosei7797 from reducing the wages to quality control issues, when the collaborations Started coming in, quality started dropping ever since.

[@franciscocosta2328]

At this moment Rimowa quality, is an issue and for the high price point should be more talked about. I understand marketing and the status symbol but come on... FPM Milano probably even the superior version of status symbol luxury

[@schnibbyy]

“Barbadian businesswoman, Rihanna” lol

[@kapiushonkapiushon46]

nice

[@gws_productions5170]

Like always an amazing Video.

[@RA-ui8yw]

Ah Rimowa, breaks after a few uses like every other suitcase

[@jdanimationcompany3942]

No.

[@RA-ui8yw]

@@jdanimationcompany3942the aluminum cases bend and dent on first use.

[@anderbeau]

They’re flimsy, cheap painted plastic with a good ad campaign. Go with FPM Milano instead for real quality 😉

[@V__RR]

this was an ad

[@dfu7474]

the quality aint worth it trust me

[@calvienchan]

Jay Chow Yun Fatt is also ambassador

[@emercycrite]

What an awful narrator

[@jvmyrvh]

i agree... i cannot really grasp the information. it's just "hype" and a bunch of aesthetically pleasing b-roll