The Worst (and Best) Rebrands Ever

why dont you rebrand that subscribe button from red to grey :)
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Edited by BryGuy | / bryguyedits
#atrioc #MarketingMonday #Ninja

[@aiden_leven]

I think that people should "rebrand" more often. Atrioc went from Glizzy Hands to Coffee Cow, which is a one of the best rebrands of all time

[@sheevismycity4789]

FOOL! the power of the Glizz is unmatched!!

[@bananawaver]

Damn you stole my joke. Gotta be quicker next time

[@oopsimdead2578]

Coffee cow is over played, imo.

[@sadaswfewf5268]

@@oopsimdead2578 and glizzy hands isnt? goofy

[@yeti4269]

@@oopsimdead2578 we’ve been on glizzy hands for over a year while coffee cow is like a month

[@jonathang.1502]

This is a certified “chat only knows one joke at a time” classic.

[@claytonross]

Mom said it’s my turn with the joke

[@slbhugomarques2]

Cofee cow!

[@felixpages2523]

imagine approaching your unpaid interns and telling them they have to be in a commercial where they dress up as the company mascot and pretend to be impregnated by scrubdaddy the sponge and give birth to their offspring

[@underthebridge2445]

But to be fair scrub is everyones daddy

[@loyalty5207]

Duolingo's Tiktok is wild, I don't know who is in that suit but they seem like the kinda creepy pervert who had no problems with that idea.

[@tridonstrident6785]

@@loyalty5207 That's very true. I have no idea how the hell that stuff gets approved LMAO.

[@Felix-wq2ec]

Maybe they were the ones who came up with that.

[@darkithnamgedrf9495]

@@loyalty5207 Yeah she is crazy lmao, idk why Duolingo hasn’t fired her, must be working

[@Zarzar22]

10:41 Fun fact, my dad who is a graphic designer was in direct competition designing a new logo for Verison, and he was so pissed about that one that got chosen. The fact that they have a checkmark and didn't integrate it into the letter v but just lazily placed it after the word made him furious

[@ytrix7679]

Yeah actually why didn’t they do that. So stupid

[@HeDoBeGroovin]

I think the main thing that should be noted about insta and facebook changes, was changing from being an app icon to a company logo. Back when the first Insta icon was a thing thats how all Icons looked on iphone, they all seemed to try and have a tactile/3D feel so when you're trying to evoke a Polaroid for smart phones, having a realistic looking Polaroid Camera as your icon makes sense, but when they've moved on and its not just thought of as an app but a website as well, and they have a corporate identity they're trying to maintain, having an actual logo they can stick on ads, buildings, etc makes more sense.

[@P3TARK]

Couldn't agree more, it's also one of the reasons why Snapchat is stagnant. They had a moment when they could've done the same, but they didn't, they just removed the face from the ghost, but the app-iness of the logo stayed

[@traplover6357]

I think they changed when the iOS design changed. The tactile feel of the older iOS transitioned to the version we are acquainted with now

[@DaybreakPT]

@@P3TARK Twitter kept their app logo for their company and now they're being bought for $46 billion. If you are mainly an app company your logo can reflect that.

[@P3TARK]

@@DaybreakPT but their app logo is not "appish" if that makes sense

[@lightlysc1178]

@@DaybreakPT Have you seen their old logos though. Definitely more app-oriented than their current one - and even their current logo only looks "app-ish" because of a bird being their logo and not an object or concept which make it look less corporate.

[@noname772fp2]

Wish this video was a bit longer. Would love to see this segment expanded in the future!

[@adit369]

you can just watch the full video in his VOD channel. Its called atrioc VODS or something,That channel has full streams

[@dorian4191]

This is the link to the Vod Adit mentioned kzbin.info/www/bejne/ooPdeYCvp66DldU

[@doma3199]

Watch the vods

[@sauce8767]

Marketing Monday videos are entertainment with a side of education, Marketing Monday vods are education with a side of entertainment

[@DannyMeasho999]

@@sauce8767 edutainment

[@everett2367]

I personally love the Mozilla logo redesign. It went from just saying “Mozilla” to having the “I” be a semicolon, and made the 2 “L”‘s backslashes. I think it looks great, and gets the message across that they are a text company. 10/10 logo

[@maerski5171]

holy shit i was just thinking about it too. i genuinely think the logo resembling a URL is such a cool way to express that they do internet related things

[@clarinetmaster5990]

plus they’re really influential in the web development world.

[@marleyyes]

Completely agree 10/10

[@sethblack7413]

and then they ruined firefox

[@arthursteiner3734]

Ninja will always be ninja, just the best mixer streamer of all time

[@imaboisir7227]

And only lol

[@SleepySanOwO]

shroud?

[@p00ner1sm]

you straight cappin if you think he holds a candle to the likes of shroud

[@beejaybeej]

@@p00ner1sm He's Ninja

[@itsstqrstan2799]

@@beejaybeej and he's Shroud.

[@CyanideSlushie]

Elon watched this and thought it was a challenge

[@maxnudelman6083]

The Ducks logo/IP belonged to Disney and their terms eventually expired. So instead of shelling out for a renewed contract, they just made a new logo.

[@Game_Erica]

I absolutely love the Pepsi logo redesign document. I remember making a presentation about how colours and shapes affect the consumer, so me and my partner started researching. We found the Pepsi logo redesign document and laughed our ass off. I study something along the lines or graphic design and I have no idea why they started fucking going into intense math and "how the Pepsi logo can look like a smile" like WHAT

[@Keisuki]

Basically, I think the idea was that the logo was supposed to protrude out, and depending on the angle you see it from, it'd look a bit different. Which... is a bit cool, but there was no way that was ever going to happen, it would have required so many production line changes

[@andrew9676]

Ninjas old logo was actually really great, the new one is just hideous

[@TheVincident.]

When I was in high school I took a 1 week workshop on logo design and all we ended up doing was write the name out in different fonts and who ever managed to find the coolest font "won" the logo workshop. Im still mad at that

[@WhiteBorderMTG]

@sotuur aeei Pepsi changes their logo/design frequently.

[@TheSwaggerWolf]

Honestly until Atrioc said it, I did not realize Pepsi had changed their logo 😂

[@lostboi2271]

That Ninja rebrand is gonna be a heavy "naaah dawg, this ain't it" from me

[@ramuzona1822]

you're forgettting the king of terrible rebrands, IHOB

[@amarevite8388]

I'm a big fan of Starbucks' logo redesigns over the years. I think every update they made was a marked improvement on the last.

[@jurado1010]

Agreed, it looks good and it’s iconic, I’d hate it if they went the simplistic logo route that a lot of companies are going for nowadays and just had “Starbucks ®” in green helvetica font. Btw, they are currently trying to change their corporate image, they fired their CEO and the founder stepped in and changed some things that haven’t pleased investors in an attempt to stop employees from unionizing, I fear that the logo might be the next thing to go for no good reason.

[@domninin]

The Volkswagen rebrand was clean as hell imo. Also because they announced their shift to electric vehicles together with the logo change, which made the press talk about their shift to EVs in articles talking about the logo change.

[@ryanm4074]

your chat really is great, my favorite part is how they only have one joke for you in 1000000 different ways

[@RuffinItAB]

I can't believe the face of the word ninja went from one of the most legendary warrior groups in history to a skinny gamer guy from the U.S.

[@loyalty5207]

He's N||nJoi now so it's okay

[@HeiroSect]

This whole Coffee Cow thing was actually just a genius marketing idea from Stanz for the Coffee sponsor Atrioc is gonna do next week

[@zeltrion951]

this boutta be a crazy rebrand

[@calebthecourageous3912]

If you haven't already, you should do a whole marketing Monday revolving around brand mascots.

[@oliver5247]

Yes

[@HeiroSect]

Eventually Ninja will realize he cemented himself as nothing but a meme and childrens entertainer right?

[@underthebridge2445]

Hes gonna ride it till he gets canceled completely

[@dreaddenji7757]

i'd cement myself as nothing but a meme and childrens entertainer too if it meant i'll become a multi millionaire lol.

[@iangeiger1652]

What does that to do with the video

[@underthebridge2445]

@@iangeiger1652 it has to do with the fact that the rebrand the video is covering is ninja showing he’s trying to get away from his largely child based audience and move towards a more mature audience

[@iangeiger1652]

@@underthebridge2445 ya he’s made his money now he wants to be himself and just enjoy streaming why does he have to admit that he’s child entertainment when he still pulls 20k viewers and only streams mainly on weekday showing without being family friendly

[@JojoDigitalArtist]

The Instagram rebrand is so funny to me as I was always for the rebrand cause their old logo was just dated It's funny seeing them side by side cause it made me realize yeah that's why a lot of companies go minimalistic with their logos now because they don't really age (granted a new design trend does need to take over just to keep things fresh) All the gradients, and over designed elements just become over complicated.

[@weilzudope]

good shape design and simplified logos arent really a trend of the modern age (see trademarks & symbols vol 1/2 and logo modernism, also design legends like saul bass, paul rand, otl aicher)

[@crazytexan711]

Really enjoyed this Marketing Monday. Would you consider the changing of, say, the look of many fast food places such as McDonalds and Taco Bell to be a rebrand? And what the point/ results of them changing their stores to look like are? It's crazy seeing old McDonalds with the huge golden arches to just gray boxes, even if they look "clean"

[@sahock3903]

This video came out a bit a year too early lol

[@bendeal2439]

i love your marketing videos. ive studied digital marketing myself and i still learn from your somewhat-in-depth explanations of why or why not something worked. entertaining and educational!

[@goombafire1340]

"Redesign your logo" by lemon demon is a great song that is taking the piss out of Pepsi's rebrand. Really funny, has a lot of references to the leaked pepsi rebrand dossier that is hilarious.

[@user-uv2cp1qd1j]

Great audio in this one Big A. Really enjoyed being deafened by the adverts!!

[@pyronix]

I really love these types of videos. So much insight and extremely fascinating and presented well and concisely. Thanks Big A!

[@RandomInternetStranger]

This guy is amazing, love the content. Learning about marketing and important shit that we'll likely have to know going forward is always interesting, but adding an amazing personality to the mix really makes it one of the greatest. Definitely a pog channel :)

[@shambles07]

POGGERS

[@totallyjerd1751]

The issue with rebranding is that you've been advertising with that logo for so long that so much of a customers memory links to your brand in their brain are tied into that logo. And so when you then change that logo, it makes it way harder for them to recognize that an ad is for your brand, because before they could just tell based on your logo.

[@ElariaFlori]

Yo banger video. I like your new twist for content. It is all over the place on topics but the style of editing is really well done, which makes for some really unique vids! Keep it up

[@ericO141]

i like that he says stuff about logos while he has a photo of himself laughing in his channel picture

[@fluanitolo-fi8333]

New outro is dope! I don’t know if it’s editor specific, but I’d love to see that be the new consistent outro for big A now.

[@austin5645]

Great vid. Logos are fun people enjoy talking about them. Could easily make a part 2 out of this

[@ejw9179]

I deadass just got done with my marketing homework, and this video summarized the entire fucking assignment.

[@weirdelixir]

first vid seen from you its great keep it up!

[@funsizebitesize]

If you add a small line in just the right spot on the new pepsi logo, you get a plumber crack.

[@Spaceman_u]

That "after" gap logo looks like an industrial company building homes 💀

[@chriss4855]

surprised there wasn't any discussion of old sunny D logo. that was a straight classic

[@kellycee]

I can’t believe he didn’t talk about the new KIA logo, which admittedly looks slicker than the old one, but only after you spend at least a minute trying to figure out that is says “KIA” and not “KIN”

[@Materialist39]

It’s funny, because I kind of *get* the reasons why the companies did these rebrands, but my god it’s wild how high the stakes are if you don’t nail it.

[@SmartiesSniffer]

Love what you said about the new JCPenny logo looking like an architecture company. I’m a drafter at a firm called CSAi and our is literally exactly that but blue

[@majorcharles9737]

The new Rite Aid logo is one of the cleanest but good rebrands that have come out of the early 2020's. The mortar and pestle and herbs look outstanding.

[@TG7FN]

New Ninja looks like Prime got it's shins kicked in

[@jordanakahi]

The way he said helvetica sounded like some tech nerd from a movie dissing the font of an encryption

[@pleepler]

That new Gap logo looks like a sign you'll see at an airport or something, usually pointing to the nearest toilet

[@maltezeller5573]

One of the best rebrands I have seen was the LEC rebrand. Riot has some behind the scenes footage of that process and it is goated. I would love to see another video around this topic I think it is fascinating.

[@hank771]

The new Pepsi logo being linked to the Mona Lisa and the earth's gravitational field is the same thing as me struggling to link a piece of media on an english exam to the prompt so I just make connections to the most random stuff and hope for the best.

[@willisisawesome]

Man this was so cool. Definitely agree with you on all the logos you pointed out.

[@AChaser00]

The other important thing in marketing is ease of printing on multiple mediums, which sometimes require different style logos. That’s why a company like xerox added the circle to the logo. So they can use the circle logo, as well as the typeface logo.

[@WallahNein]

GAP changed from fashion to logistics And the Ducks from ice hockey to Darkwing Duck "Let's get dangerous"

[@dementia3499]

Big A, forgot to mention your own rebrand from Ghost & Glizzy Hands to Glamurai & Coffee Cow! One of the best rebrands of all time!

[@ethanwaltz4799]

You forgot KFC, that change really helped them reach a younger market

[@zepnickmemes4465]

The hype music in the ninja transition really brought me power

[@bilboswaggings]

Ninja went from a literal ninja to stealing Sonics hair

[@tharetsku]

the mozilla logo rebrand was fucking sick in my opinion, the moz://a is just so clean and clever

[@kirbro735]

The little slit in the logo is so small and insignificant its insane

[@StevenHawkingsSpitrag]

DuoLingo’s “just an owl tryna vibe” line in their bio is egregious. Silence, brand.

[@skadoosher7747]

Redesign your logo by lemon demon is a bop of a song and great satirization of this kind of inane rebrand. Highly recommend.

[@OdiiFFA]

Would happily watch hour+ long videos like this

[@OdiiFFA]

Marketing Monday every day!

[@mimp8365]

The old IG logo fitted perfect on iOS 4 I believe, the old school iOS with all the 4K pictograms.

[@huntinghunterz]

Great video big A loved every second of it

[@p3tro]

good ol' glizzy "dont call me coffee cow" hands

[@hershycows]

Digging the marketing content

[@fynzer5421]

Great video man

[@IntoTheSkyy]

I was not ready for that duolingo + sponge crossover

[@Gorbgorbenson]

I literally thought the ninja font was a bit at first. Before it revealed it wasn't lmao

[@Adrian.006]

The Coke Zero Logo is probably one of the best soda rebrands i can think of

[@nebulimes2143]

I think the closest thing I’ve ever had to an out of body experience was scrolling through Tik Tok at 2am and seeing Duo giving birth to owl sponges

[@drdankenstein1753]

"The blue and yellow is an iconic color scheme, that he [Ninja] sort of owned." *Cries in swedish*

[@lc_2069]

For the next marketing Monday u should look at the yorkie chocolate bar and uses a unorthodox method of getting customers by isolating 50% of the population

[@throstlewanion]

With the Duolingo tiktok I now want Atrioc to review brand tiktoks

[@BrendanC1212]

I was literally drinking a Pepsi while watching this and I totally forgot about their rebrand.

[@gilsalazar8226]

The 2003 UPS logo is still used to this day on some of the products.

[@hanthonyc]

I originally majored in UI design for a bit, and that ninja font did unspeakable travesties to my psyche. All he had to do was give the left side of the N's a similar thickness... it would still be bad, but not my sleep paralysis demon :(

[@NISHIAKI]

People really can't make a comment about anything anymore without hyperbolizing the hell out of it, can they?

[@scottchegg7157]

@@NISHIAKI Shut up

[@labo3480]

You forgot the mozilla logo. The creativity and design was really outstanding and beloved by everyone

[@mooncalf_4534]

Ninja rebranding as the Sydney Opera House was a huge win.

[@calschier4628]

Ninjas new logo do blooming like the Sydney opera house

[@mcgoo721]

That orange cap is actually balling

[@noahman39]

Really enjoyed this video, good content good editing

[@dewey69]

Good vid as always atrioc

[@O7ory]

6:37 Xerox literally "dropped the ball"

[@DrGandW]

2012 Duo was terrifyingly hilarious

[@brunin6260]

clever description, i liked that

[@justinbaker4608]

I miss the slack cross thing every time I open it. I get it was too many colors or whatever but it’s so much more recognizable. I did not recognize the new logo until you said it and I have it open on my phone

[@CaseyEm]

A lot of these burger King drawings were just hungry jacks with different text

[@jjjjjjjjjjjjjjjjjjjjjjjjjjjja]

it’d be cool to watch one of these about cereal ad campaigns. the trix rabbit the lucky charms leprechaun or the honey nut bee idk sounds interesting

[@TairaEldritch]

Bro the 1919 UPS logo looks like a medieval faction, I like it!

[@mugiwara8166]

The smoothie king is back w a classic

[@harlander-harpy]

If you want to see a series of worsening rebrands, look at Pennsylvania Rail Road

[@_oxygenfox]

the funny thing about the tropicana branding is that it was done by the same people who did the pepsi redesign

[@dreamisover9813]

Informative and entertaining. I don't feel like I'm smarter in terms of logo design now but It is understandable why some logos might have done worse than others.

[@kyleghilani6386]

One of the worst sports logo redesigns was the Milwaukee brewers

[@rdzandre8005]

funny thing about the Ducks rebrand, their 1st year with the new logo they won the Stanley Cup… and *wink* expect them to revert back to the Mighty Ducks logo sometime in the next 5 ish years

[@bananawaver]

Bold to rebrand from the Glarketer to the Coffee Cow

[@thatoneguy9582]

3:47 shoutout that one lemon demon song about this -also shoutout mattyro1 in chat-

[@pumpkingamebox]

Ninja new logo looks like scuffed Adidas, and as a gopnik I feel very offended that there’s even an accidental try to replicate perfection of ТРИ ПОЛОСКИ