Thebe Magugu is Crucial - Best New Designer

[@RandomswithShades]

❣❣ Thebe is definately a gem. He really has expressed South African history in a beautiful way not only is it educational, it is nostalgic(of course to us south africans) and relatable to many africans too. He is one designer I think has really grasped the idea if executing a concept really really well, he's not trying to follow conventional fashion norms but is making new ones instead. We're here for it. Great video

[@Janehaver]

He is the kind of person who should excel. He really displays what South Africans are capable of. I am very in awe of his work. Bit of a heavy comment but I feel people like Thebe are the types who can start healing our fractured country X

[@matthewlin6889]

thebe actually acknowledged you, thats so excting

[@BlissFoster]

When was that??

[@matthewlin6889]

@@BlissFoster on his instagram story 3 days ago

[@ayandabekwa768]

As a South African, the appreciation for Thebe’s hardwork and recognition as a pioneer for the versatility of African fashion is really heartwarming. He is an inspiration for many and showing us that living one’s truth is exactly how you find what is meant for you🥺

[@BlissFoster]

Thebe is the best! If you want to see more from SA designers, I have an interview with David Tlale in my recent Paris Fashion Week videos 💫💫

[@KamoheloM___]

As a South African who solely enjoyed Thebes work for aesthetics, I most definitely have a new found understand, respect and appreciation for him. Thank you Bliss.

[@visacadabra7601]

This channel is above noise. Foster's reviews are always interesting, never lazy and the tone is never snobish and always smart. Foster's smartness is certainly shown in the use of the word '' might'' at the begging of this video when he talk about Magugu possibility of becoming a classic. Creative industries are often falling into the trap of looking for the next creative prophet and the prestige of eventually being the one to say out loud : I told ya... Not so long ago, same speech was served to us on Wales Bonner's work and she happened to be quite predictable and boring after 4 seasons. Magugu's work is one to be watch for sure. The clothes are well constructed, the fit is great and the narrative is very genuine as Foster's beautifully exposed it. Never the less, as we look to another continent, one should expect to be destabilized by a new proposition. unfortunately, as cute and refine Thebe's work is, the proposition is clearly westernized.. is it a commercial decision ? Starting by the logo, whatever it represent, its still reminds of Lavin's vintage logo which was inspired by greek vase from the fifth century B.C. We all love Pheobe Philos work at Celine.. and i guess that Thebe is not exception :)

[@Phutistyles]

Thebe is doing an incredible job teaching people about SA stories 😭 because of him my friend Annah (the model on the bed) is on vogue , on your channel that warms my heart , it is so inspiring! I’m doing my 3rd year in Fashion design and designers like him and Laduma give me hope that I’ll succeed in the fashion industry both locally and internationally something that was never a thing in the past.

[@RichmondStar510]

You will! 🎉God Bless! 🙌🏾God speed 🙏🏾

[@jimpolokatsa]

Loved the point you made about Thebes work comparing a movie set with actually filming in the original place. Nice video!

[@rita.fernandes]

This is remarkable! Was I the only one to get goosebumps? So damn beautiful 😢

[@hottrot08]

for whatever reason, I've been on the fence about the Patreon... But today you sold me head, shoulders, and heart. Thanks Bliss

[@BlissFoster]

🙏🙏

[@ZannaKatoka]

3:03 Bliss, you & your work j’adore. 🖤💋 Point of correction; I have lived in Johannesburg & Paris. Categorically, there is no more cosmopolitan city ITW than Johannnesburg. And it’s not hometown bias at all.

[@BlissFoster]

I love being corrected! Thanks for sharing info with us, Zee 💫💫

[@christeebs]

I was going to say the same

[@Janehaver]

My heart is full of pride as South African who loves and studied fashion. I will be supporting his work fully!

[@_iboji]

I sincerely hope that the honest , NOT ironic, curious pursuit of inspiration shown in Thebe's work actually becomes the work for the next generation of creatives because it comes through so clearly in the end result. Edit - Also the narration of the photo / editorial literally makes the expression genuinely more accessible which fashion almost never is.

[@justlex7585]

literally this!!!

[@jessedevries9438]

It's so beautiful to see when you're truly passionate about one of your subjects, like this one. You start talking in a particular tone. Reminds me of the Alexander McQueen tribute video. ♡

[@TREVARICO]

Iam happy that u have reviewed one of our own South African designer wow to be on the map

[@sadandrey5337]

evening with new Bliss video is the best type of evening

[@dikdinglebo]

he's from my birth town! so cool to see you cover his work!

[@whitzala]

I was sooo happy to see you covered my absolute fav!

[@OntaviaRoulette]

The Mic and Polygraph scans (Chefs Kiss)

[@nunc-hic-stans4211]

He should be the new Gucci creative director.

[@davidduarte5392]

Awesome video!! I've slept on Thebe for a long time, but after this video? Not anymore... What an incredible work! I'm in love

[@joannaku]

I was checking out this designer and his collections literally 2 hours ago!!! And I loved it! Great video x

[@hopeinajar77]

You my dear have made me more intentional about what I now wear ‼️💯 I 💕 this ‼️

[@inkarlcerating]

I binge watched his fashion film ( they are insanely good) after I watched this analysis vid. thank you Bliss!

[@jacquelinemorris7409]

Thank you so much Bliss. I would never hear of this amazing talent without you.

[@BlissFoster]

Thebe is the king 💫💫

[@fathers_melk6608]

BLISS GOT AN AUDIBLE SPONSOR LETS GOOOOO

[@lithembavelleman8259]

100% accurate about everything here on Thebe, great job!

[@blakeshelton7055]

this is one of my fav videos from you bliss

[@nima7209]

Taught me something new within 20 seconds lmao

[@maxsimgue9764]

Love the raw and off-the-cuff montage here, it says alot about the creative design process...how the eff can anyone focus on SERIOUS fashion when all is sturm und drang?!

[@rebeccaramagole8371]

I'm so subscribing. you're insightful, brilliant and very passionate and I'm glad that someone understands that fashion is an intersection tween Art,Industry hope and Nostalgia....it's a universal language that can be cosmic if we are allowed a glimpse into the mind of any brilliant artist.Thank you so much for this.🙏maybe someday my work as a designer will be reviewed and respected like this.🎊🎊

[@killakilla6798]

youre killin! love your channel

[@BlissFoster]

Thanks so much!! 💫💫

[@yihu123]

I adore your content please never stop

[@tshepangmaabane3301]

Thank you for this🇿🇦

[@aldogoegan3091]

Incredible analysis as per usual 😃👏👏👏

[@rayna463]

Nicely done bliss always love watching

[@nima7209]

And we talked about The War of Art in the live yesterday!

[@BlissFoster]

It really is a brilliant audiobook. I’m about to start a reread of it

[@burakoz9653]

I really like your videos bro! :) keep going

[@thesquishedelf1301]

Wow, Thebe's work is great!

[@BlissFoster]

It’s soooo good 😌

[@hisnameisnikita527]

Love the new animation and closer look to the collection

[@yizhu881]

always loves the videos, love you Bliss~

[@waywayz]

Thank you

[@rxlfe5391]

This was really heart warming.

[@topea.6378]

You NEED to check out Maki Oh by Amaka Osakwe, she is (IMO) the most important designer from the continent.

[@giancassa9340]

Beautiful

[@taariqjoyce486]

Love those military pants lol I unclip the buttons on the top too

[@astassia.mp4]

Thank you Bliss.

[@anneo-r1656]

You should review all the other designers nominated for the international woolmark prize!!

[@mj.00042]

Yes!!! Thanks for this!

[@buccrewtv]

Another Future Classic, agreed!

[@xoppamorie4276]

bro i was watching black is king and said "wow that looks like thebe" and i was right. i get 40 hipster points for that

[@LOUN.]

we need a new analysis on the FW21 Raf collection!

[@tkaudhao]

I really love this

[@Ilykillll]

The sadness on your video when they knowcked on the door 😂😂

[@suprisemaseko]

we love him

[@kindawannadie9911]

i do not really understand what means "world build" :( if someone could clarify this i'd be so grateful !

[@BlissFoster]

It’s a term that gets used in video games a lot. It’s when a designer makes you believe that they’re creating more then just clothes. Like the clothes are part of a whole lifestyle or world. Does that help?

[@clairedieltjens9397]

Hi Bliss! I'm writing an essay on Thebe Magugu for university, and have used your video as a point of inspiration :) I was just wondering if you could maybe tell me where you found the "Ma's bed" photo? I've been looking for it everywhere on his website but I can't find it. Thank you, and thank you for a great video!

[@BlissFoster]

DM me on IG :)

[@mirellahadzic176]

10:49 did you just casually flip us off?

[@h.b6463]

I have to make a small remark though. If trench coats and microscopes are goofy, surely a printed big microphone is too

[@gabberina3000]

i think what bliss meant is that a trench coat and microscope is a very obvious way to include spy aesthetics into a collection, and makes it reminiscent of the pink panther: goofy. screenprinting a microphone is a much subtler and unconventional way of interpreting this.

[@baatile]

I hope Thebe sees this video…🇿🇦

[@fischeworp4229]

THEBE GOAT

[@gracenguyen3302]

LOVE

[@germanguerrero498]

Bliss do you know the brand kdekosekose from Ibiza??? Just georgeus 🎩

[@BlissFoster]

I haven’t seen them! Thanks for putting me on!

[@Franadilla]

Bliss!!!

[@tshepomotau6105]

Hi Bliss Joburg is not Capital of South Africa.. the capital is Pretoria/Tshwane.

[@BlissFoster]

Omg! I totally missed that, thanks so much for the correction 🙏🙏

[@gregoryj.m.brogan]

What color are the walls? Like brand of paint?

[@BlissFoster]

Oooo that’s a tough one. My parents painted them in the early 90s. Lemme check and see if my dad still knows

[@BlissFoster]

The paint is an old stock color of Sherwood Williams, it’s in the jewel tone color family. Maybe a hunter green?

[@BlissFoster]

Haha my dad said to go to a Benjimin Moore store and show them a picture. He said that the color likely doesn’t exist anymore but a company like Moore can give you an update on that color tone that would actually look more modern. He says there’s too much blue in that green for it to work in 2021 😂 My dad experiences the entire world thru color, he thinks about it a lot 💫💫

[@gregoryj.m.brogan]

@@BlissFoster omg thank you so much!!! ❤️

[@bc-th9ej]

discord gang!!!!

[@worldwidewurfgmng4413]

Johannesburg isn't south Africa's capital.

[@BlissFoster]

Haha yeah, I definitely messed up on that one 😆

[@tshepangmodibedi2209]

🇿🇦

[@clisson_]

adorei

[@heirtothedrip]

SA repping

[@ntokozo-dumakudemoya1065]

You know wassup yessirksi

[@MSK-n]

Johannesburg is not our capital it's just our money maker city Pretoria is our capital

[@MSK-n]

probably biased but i would argue that Johannesburg if you know where to go is more cosmopolitan than paris

[@MSK-n]

Our CultureS are beautiful yes, thank you

[@BlissFoster]

Yeah 😬 I definitely messed up on that one. I always appreciate corrections 🦾

[@leiladasha]

Why clothes is just not about that ...why not bring better quality clothes on market India used to be best in textiles then Brits ruin that with plastic

[@BlissFoster]

I agree! Quality should absolutely be a priority. Fortunately, Thebe’s clothes are high quality 🦾 Give India more credit though 😊 some of the best artisinal manufacturing in the world comes from India 💫💫

[@runt2856]

Unfortunately in my eyes another overrated designer part of the new wave of pseudo-intellectual designers whose work is built on these unnuanced "references" which the press laps up because it's easy to decipher and analyse (particularly when the designer tells you how to view the collection and what everything means) and so it strokes the viewer and critics' egos. At core these are incredibly unemotional, dull clothes dressed up by the fact that they are "referencing." A mini microphone printed on a jacket in a collection about spies, could you dumb it down any further?

[@pancakeslayer101]

Im curious what constitutes a true intellectual designer in your eyes? to be honest I prefer designers which are clear with references rather than guarding them. Obviously this doesn't mean you have to like all the clothes, I personally think some of them nice, but again, perhaps I lack the nuanced understanding required.

[@runt2856]

​@@pancakeslayer101 It's difficult to answer what constitutes a true intellectual designer but I suppose the most important thing is to make the viewer feel something. In order to feel something from any form of art or creation there has to be nuance and space for the viewer to think. Clothing and collections like Magugu's are almost claustrophobic with their heavy-handed, on-the-nose referencing which to me evokes about as much feeling and emotion as reading a wikipedia article.

[@qn363]

@@runt2856 Could i ask you for designers whom you feel fit this i deal? I'M genuinely curious to see if my two braincells could see the difference.

[@runt2856]

​@@qn363 I would say Hussein Chalayan, Carol Christian Poell, Rick Owens, Thom Browne, and Alexander Mcqueen are good examples of designers who are able to evoke strong emotion and thought. They all use varying degrees and levels of referencing but all also stand alone without any knowledge of these references which is where so many designers fall flat.

[@qn363]

@@runt2856 Thank you for sharing. I'll have to look at them again with this new perspective.

[@leefa7572]

🇿🇦