Creating Food Photography ESTIMATES

[@jenniferdomenick3706]

Thanks!

[@AndrewTanielian]

You're the first person I've ever heard explain how a client's audience impacts the licensing fee so well. That's gold. Thank you!

[@TheBiteShot]

Thank you so much! It's definitely a tricky business :)

[@scentofcanela1803]

Agreed!

[@astroguyco]

I’m new to food photography, but not going to lie, I’m here to listen her talk, she is such a good speaker

[@TedNghiem]

Thank you for the info! This is overwhelming... but taking it in piece by piece.

[@TheBiteShot]

Totally! It's a lot to process at once. Glad to share the info!

[@photographilife]

Thank you so much for this invaluable information! I am binge watching all of your amazing videos. Your generosity and wisdom are highly appreciated!

[@cherylshares]

This video was loaded with value! Thank you so much, Joanie!

[@TheBiteShot]

Glad it was helpful!

[@josephchan4198]

Love your book. Just started food photography for fun.

[@areyougonnafinishthat3069]

I love your lessons! Thanks Joanie

[@TheBiteShot]

You are so welcome!

[@jozmahal]

Good to know there's this type of resource, once I get there. One step at a time! Great insights, Joanie! 😉 Thank you! And I cannot wait for next week, that's what I need to know, how to organize my photos!

[@TheBiteShot]

Yay! Excited to share that one with you.

[@pinkace8221]

Very helpful video, anyone knows where I can find information licensing in Europe?

[@aliyai123]

so so so helpful! this information is essential to photographers and what i have been looking for the last couple of months!

[@jimjimgl3]

I've used Blinkbid for years. For probably 80% of my career I've had agents who do the bid/estimate work but we always discuss first and my agent sends me her figures before they go to a client. Without an agent I would regularly underbid without knowing I was underbidding. Your list of resources I think must be super helpful for photographers just getting new jobs and commercial work and trying to make sense of pricing out jobs.

[@TheBiteShot]

Definitely super tricky to figure out without an agent. Sounds like you’ve had a great agent relationship 🙌

[@Miz-Newsy]

This is great! I was looking for this information so I can improve my estimates and bids. Thanks Joanie

[@ml6155]

So many helpful resources, thank you!

[@NicoleIbarraRD]

Thanks for this it was helpful! I have allowed a company to use the photos for the duration of our contract vs a license fee outside of that. How much do you license per image for 6 months usage?

[@wecountcarbs]

Thank you so much! This is timely for my food videography production studio!

[@TheBiteShot]

Yay! So glad!

[@jimgsewell]

Thank you for a great list and explanation of these resources. They will be quite useful. One side note, a forward slash looks like this /, while a back slash looks like this \.

[@TheBiteShot]

Thanks Jim! Yep, I forever have a mental block on the forward and backslash. Been screwing that up for years and still can't seem to get it straight in my head 😂

[@svaracena]

Very helpful! Thank you, Joanie! One question, do you still sign a contract after the estimate has been approved?

[@TheBiteShot]

Good question! I include my contract with the estimate so they’re signed together.

[@ChoiceMediaWorks]

Would the usage fee be per individual photo or all photos of the particular photo shoot done at that time?

[@TheBiteShot]

It's generally on a per photo basis, but you can package multiple images together.

[@ericleszkowicz898]

Really outstanding resources.

[@janineubert7262]

Thanks for this! I’m based in the Netherlands and we don’t have so much information available online like the sites you are talking about. Lately I feel like nobody wants to pay a normal fee for photography but I’m hanging in there and as you say, we do valuable work! I'm not afraid to say no to a client because I don't want to be known only as the cheap photographer 😅

[@HeyLauryn]

Great infromation. Question, how do you figure out charging if a company expects to use the photos forever. How does a perpetual license affect licensing for you? Or do you just set a long term 7-10 year use license on these calculators and check in down the line?

[@aprilgillies1374]

I love Blinkbid (thanks to Joanies recommendation)! It's so tailored to photographers. Only thing is because it's US software, I cant integrate it into my Australian bookkeeping software (Xero) as it only integrates to alternate bookkeeping software, Quickbooks, if your operating in US dollars.

[@TheBiteShot]

Oh wow! That's really great to know! I wonder if a feature request can be submitted to BlinkBid. That would make it so much easier I'm sure. Hope you're doing well April!

[@scentofcanela1803]

Oh wow that was super resourceful and also a bit intimidating for me😄🙈♥️. I never had a client and I really wanna start pitching and have the pricing side covered. Would you say your pricing course is suitable for European marketplace as well? Thank you for this video🫂

[@TheBiteShot]

Great question. It provides a solid foundation for wherever you live in the world and we have active members from countries around the world, but all of the sample estimates and examples are in dollars.

[@luckykazivlog8782]

Wonderful!

[@ysabeltabernerphoto]

hi Joanie. quick question. To calculate the licensing for example for a packaging for a food manufacturer. how do you decide the duration of the license? Since it is a package is going to be in the market for a while? I am a bit lost :)

[@TheBiteShot]

Great question! For packaging the primary thing that determines pricing of the license is the number of units.

[@ChoiceMediaWorks]

As a commercial photographer, should you keep ownership of your work and license it out to the client, be the best route?

[@TheBiteShot]

Yes, the majority of the time unless it's a really big company with a big budget and compelling reason to need the copyright, best practice is to retain copyright and license the images to the client based on the use they need.

your content is precious

[@tunnelid4998]

Why you change your intro opening line from shaken bacon to this? Just wondering hehe

[@TheBiteShot]

Ha ha! Felt like it was time for a change. Four years of shakin' bacon and I figured it was time to simplify things, do away with the intro and get straight to the video. Anyone who knows the bacon reference I'll always know has been around for a while!

[@ceciliaduijtslindahl]

I miss the shakin’ bacon too :)

[@sagar1206]

Looks cool !

[@ellefrizzell5263]

I needed this! I recently did a 4 day shoot and only charged £400 (and I haven't been charging licensing because I don't really understand it). That was actually the most I have ever charged as usually Clients say it's too much. Do I need to find better Clients? I'm always scared to contact larger brands as I don't have a following, but there are no local companies with any sort of budget. For example, I shot for a coffee comapny who thought £120 was too much. Is it ok to say no, as right now I am struggling financially.

[@daturasve]

Thank you 🙏❤️

[@sewmeow]

Thank you so much for all these informational videos! I'm still trying to figure out all the "non-photo" part (how many photos to give clients, which format, besides pricing and contract/licensing etc.). I wonder if there is any professional I can hire to explain how that works (small city with no friends or photographers community). Thanks anyway for the info in this video!

[@TheBiteShot]

There's definitely a lot that goes into building a food photography business so I can definitely empathize. For sure setting rates that are high enough to cover your bottom line and assessing what you need to earn to set your goals for photography work is a big part of the equation. It's more expensive to run a photography business than a lot of people think!

[@sewmeow]

Thank you

[@feliciafernandez9825]

This is incredibly frustrating. As a business owner, I’m here to learn how to take my own photos because I am so tired of dumping thousands of dollars into food photography to amateurs for photos I hate. Even after I pay so much money, the rights to those photos still belong to the photographer??

[@user-lr6ze7dg2k]

God wish I knew about these resources 5 years ago

[@tedming3515]

The next step for you, Joanie, is to get into Iron Man's suite. I can already see you in my mind's eye talking to J.A.R.V.I.S (onboard AI system): "Jarvis, give me an estimate for this job right now" "Coming up, ma-am" Actually it is quite a good idea for a photo session - Joanie dressed in Iron Man's suite with Stars and Stripes as your background. And a slogan something like: "Always Ready To Meet The Challenge". The Bite Shot. Click magazine' cover.

[@TheBiteShot]

Ha ha ha!!! And wouldn't you know it, I watched Iron Man last night! Gah! The timing!

[@tedming3515]

@@TheBiteShot See! But as ancients used to say "there is nothing coincidental in this Universe". You should try it. Red-n-silver Iron Man' suit would look really nice on you, Joan.

[@sijilo]

☺️