The rise & fall of Ubisoft

[@theblackhokage]

Enjoying my longform content? Want more? Check out some of previous videos 👉 bit.ly/4f2tg3f

[@TheHiddenOne690]

11:41 You are somewhat correct here. Nolan North, the voice actor Desmond Miles even said that the original plan was to end after AC3. Desmond would gain the skills and abilities of Altair, Ezio & Connor, and become pretty much an ultimate assassin, and then time travel back and forth. EVEN escaping Earth on a spaceship with Lucy Stillman to start a new human civilization elsewhere.. Yes you read that correctly.

[@soraceant]

still better than what we have now.

[@SuperBatmandark]

I thought Patrice Desilet said he had planned a 6 game saga where those events would take place with the final game mostly being in the modern setting.

[@andresdr]

Still wouldve been better than what we got now.

[@XRay22AW]

​@@SuperBatmandark i think AC 3 was the 6th game in the series. Or maybe the 5th. Wothout the spinoff in New orleans

[@TheShwayman]

Fun fact: The watchdog trailer is the reason why we have the “work in progress subject to change” or “capture on pc” in the new game trailers

[@tyronebiggumsakaduke4587]

Ever since last gen games ain’t been the same😂companies hype up the graphics & nostalgia just to hide nothing but bugs & micro transactions…it’s crazy as I’m getting older I have no time to play games like I use to but when I do I just have time for a few games some being older than 2 years ago some close to 10 years ago…no original games just remakes in this next gen & last gen

[@DanielFrankAbernathy]

Really appreciate the editing and research into these longer videos. A new age for TBH perhaps.

[@IMJUSTthatACE]

Yeah im not going to lie. The level of research and editing are top tier.

[@AfricanH3ro]

TBH's video essay era

[@Youreallygonnaactlikethat]

Im only here cause madara Uchiha told me

[@LadyOfTheEdits]

You'll do well to listen

[@Crunchy_Troll]

@ 23:25 That European saying “remove black people” while having a MF Doom poster and an Waifu cutout is insane work

[@camwad1238]

I guess beyond good and evil is a bad game now because it's woke. These people make no sense

[@NexusJake97]

I think the whole "get comfortable not owning your games" thing isn't helping Ubisoft out either

[@Nick_T_90]

There’s no coming back from this statement the basically told their player base “go fuck yourselves”

[@MMTBenzo]

These commercials of games back then make me miss those types of gaming advertisements

[@Mikey-Pista]

"Brrraaack" 💀💀💀

[@starboyjedi13]

🤣🤣🤣🤣

[@GraizenBrann]

😂😂😂😂😂🤣🤣🤣🤣😅😅😅💀💀💀⚱️🪦

[@Rokujou1]

😂😂😂😂😂 They wrong for that

[@Rokujou1]

23:26 😂😂😂😂 So wrong for that

[@greendusk93]

I also hate how they made Ezio's Family OST into the theme in EVERY AC...it just lessens the charcater of every AC that had it as a main theme. Each AC should be as unique as possible down to the OST.

[@oFlyno]

Dude please I’ve been here since Modern war Nergo, I bet these videos take way longer to make, but for me personally these are the best type of videos. Your ranking, shit I don’t like, I like all those. I can’t say I keep up with the twitch streams and I know you do reupload on here but it’s harder for me to engage with that content. Usually don’t take the time to write messages but I want you to know I’m someone watching this front and back.

[@ThugSoulja923]

Loving the production value on the long-form content TBH ✊🏾

[@Kjjjay]

Great video. I like how in depth these are. Really informative

[@anthonysid778]

In hokage we trust

[@marcsilvey8712]

Whoever said Ubisoft downfall must be studied TBH clearly took it literally and made a case study video for it 😂🫡

[@GraizenBrann]

The "Modern War Negro" assassin's creed video days ❤ 😢 we were kids mayne pre business is business "black hokage" days 🤌🌹🌹Good times man what a time to be alive, what a life, good video brother 👏 keep it up.

[@YAH2121]

Good times those were fun days

[@kareemkareem8816]

Been watching TBH for years. Is this his first long form (30 min+) video essay type of video? If so, this is one of his best videos by far. The man can do it all.

[@doublebbravo7619]

Love the longer form content man, keep it up!

[@its_nick7100]

ironic for channel that used to be big talking about the Rise and Fall of something. brother thats you.

[@ssohpkpck]

Late to the party but excuse me if I’m wrong are you talking about the black hokage who I’ll probably say is doing pretty well now more so than before because his subscribers were stagnant now growing more. So you really have to enlighten me to what you mean because you came back and gave his video a view lol.

[@its_nick7100]

@@ssohpkpck Better than when he was Originally "Modern War Negro" nah, his content was funnier and more creative back then. He may or may not be doing better than he was before. But Metrics dont seem to say so. Videos Averaging less than 100k views some videos not even getting 10% of his viewer base and even on twitch.

[@TwoBrokeGamers2]

Yet here you are giving him engagement

[@its_nick7100]

@@TwoBrokeGamers2 and that negates my point how? i used to enjoy his channel when he was funny and entertaining now its not even worth clicking

[@Recelerate]

Great video, felt like I was in a gaming history class. Loved seeing the older trailers. It would be dope to see you do a deep dive into your other favorite franchises

[@karakarma8061]

21:06 LMAO nah fr thats the crazy part 😭😭😭🤣🤣

[@theblackhokage]

The jokes write themselves lmao

[@nuusweatshirt]

LMAOOOO😂😂

[@iKeisu]

I also stripped some of watch dogs 1 features which a modder had to enable as well, which goes hand to hand with this old Reddit thread i had found basically the guy said that ubisoft games (mainly Assassins creed) felt unfinished and they needed mod support

[@brandonherrera6004]

Loving the new essay documentary videos. TBH reaching different levels!

[@mesadrums375]

You can’t get by on 6/10 for a decade and think it will keep being profitable.

[@oiyile1971]

Another fire upload🔥🔥🔥

[@THANOS_MI]

I love these long form video docs explaining everything. Love your content man.

[@soraceant]

I liked it up until he got to skull and bones. It feels like the beginning eras or ubisoft were more detailed then the supposed downfall that we are mostly here for.

[@THANOS_MI]

@@soraceant I can see what you are saying but I feel it it very clear why ubisoft is going down. The video and also some aspects that could be detailed more are not publicly known or that information is not out there yet. Im sure if and when the company does go down more information would come to the service and known to the public.

[@soraceant]

@THANOS_MI well I know why ubusoft is going down, but someone who isn't in touch with gaming news who wanted to know wouldn't gain much from this video.

[@THANOS_MI]

@@soraceant k

[@XxcHuCkEXx069]

I love the way yo channel matured as u grew from quick and funny vids to more mature longer and introspective vids

[@hatguyfan22]

7:29 using that song for Assassin’d Creed was genius holy shyt. I love that song. Loving this video so far too.

[@TheKamoi]

Let's go. Something to watch during hurricane season

[@TrevieTrev]

Love the new storytelling direction TBH keep going💯

[@slimreaper-sk]

Super insane that I first discovered you when you made a reaction video to E3 2013 and i still watch your content all these years later. Love the long form content - Have a great day

[@brandonroberts2660]

Great video. Really great to hear about the history around one the biggest gaming companies. Can you do one on Square Enix?

[@samuel-dukeezeofor7195]

Loving this new form of videos. Gaming best storyteller indeed

[@SaigonBrit]

Great video but I see that you don't really understand why people are annoyed by the inclusion of Yasuke. It's not about race, it's about the constant insertion of 'THE MESSAGE' and people are pretty much sick of it.

[@Aureo-nt1gy]

But just because Yasuke is included that doesn’t automatically mean there’s a message

[@SaigonBrit]

@@Aureo-nt1gy I would love to agree with you but all the evidence of the past 10 years suggests that it will come with a 'message'. I mean, they could have had a black character set in a superb semi-fictional Great Zimbabwe, in South America or indeed in North America but instead they try to shoe-horn in a historically very debatable figure into Feudal Japan resulting in an African character slaughtering Japanese natives. If they truly respect Japanese culture and also they respect racial diversity then it should be done in an appropriate and respectful setting. I hope I am wrong, I hope Yasuke and his story are totally non-woke and just an excellent game but based on recent experience Ubisoft will find a way to make it all about race, victimhood and how awful Asian and white men are. Hope I am wrong.

[@oceano87]

Is THE MESSAGE in the room with us right now?

[@donutdemon1]

I agree, and while the video was great, I feel Hokage dismissed too much of the controversy, especially from the Japanese criticism. There have been Japanese politicians threatening to block the game from being sold in the country due to cultural insults. People are frustrated because for the entire series, you play as someone from that region e.g. in AC3 you play as a half native American and British man, AC Unity you are a Frenchman in Paris. But now they have thrown all of that out of the window and choose to play as a real person who has extremely dubious credentials whose entire persona has been developed by one person who has deleted all socials since this kicked off. The controversy would be the same if they decided that we should play a blonde white man in Feudal Japan or a Chinese woman in the Belgian Congo... If it were about race then people would have complained about playing as a black man in AC origins, but no one did because that made sense and it was a great game.

[@SaigonBrit]

@@donutdemon1 indeed but the far left cultural Marxists will insist it is all about race. Go figure.

[@alexandermiller6947]

What happened man…..you use to be my favorite KZbinr/stremer you damn near unrecognizable anymore wow just wow

[@AshParth560]

I might be one of the few folks who actually enjoyed Watch Dogs cause it was something new, despite having that GTA feel that I no longer got myself into. Hell, kinda wanna replay it and my opinions might change since it's been over ten years last time Watch Dogs had been released.

[@kadotttz]

Unpopular opinion Desmond dying was the worst thing to happen to the series

[@CyrusIsnt]

I agree in terms of direction and conclusion, but that shit did not make sense 😂😂 it tired the games together thats all. The only part that matter was the past with yhe assassins

[@yotone8909]

The fact that the Sanchez Williams looking dude has a MF Doom poster talking about remove black people from a video game is hilarious to me😂😅😂

[@Subtle_calamity]

It’s a dude named tippity lol, he made the video as a joke cause of all the other ridiculous ass ones like the one next to him were being fully serious. People pointed to his specific video so much and that really just shows how dumb these dudes sound on that damn petition that really believe in “anti-woke” shit

[@JeremiahNMitchell]

This is actually one of the best videos I’ve seen from this guy.

[@tjnathan]

Loving this format bro, been following you since 2014ish and the growth is amazing. The long form content displays so much of what you’ve been cultivating.

[@brandonwilliams7373]

never expected brawlhalla to be brought up during this

[@Quantum722]

At this point Ubisoft needs to put their games to definitive edition so that players can have all the content in the game that was previously delisted on the original release while maintaining their graphics from the original release & upgrading the fps and the graphical resolution including the japanese dub for all these games I love it to death.

[@cristianwright5400]

No cap the time into this video is 🙌🏾as always my guy good s word.

[@RafaelHernandez-or8wj]

You didn't really cover any of the success they had with the Tom Clancy games prior to AC. Before cod became the behemoth it is today those og ghost recon and rainbow six games were the go to tactical shooters. I remember really liking black arrow as a kid.

[@stonedasfudge5947]

Awesome presentation well done i learn much from you

[@zenoriik]

Oh shit that noti bell working!

[@shadow12k]

7:30 the house intro goes with literally anything 15:20 I like that double entendre 👀 22:13 there another video showing that some of the Japanese people admit to not knowing there own history. Apparently they don’t care about history like we pretend to do. 25:20 I like that transition into a “first impression” had to see if the video changed. I like the format. It also feels a little separate from the concept of the video. Might can even fit muiltple games in those segments.

[@dedmin6119]

I almost forgot I used to like Ubisoft games. Thanks for this retrospective.

[@HitnRunTony]

I remember I preordered the original Watch Dogs and have never played it till this day

[@megasgh52]

Another banger, love these mini documentaries that you've been putting out. You're really good at creating them. great work!

[@krono5el]

the final splinter cell, blood dragon, watch dogs, and ass cred 2 brotherhood was really the last time i messed with ubisoft. they lost me a while back.

[@Cj-mo6up]

Right on time for break

[@artistna]

Right 😂

[@magexotic4215]

Nah fr

[@Folutu]

The funny part is that the AC Shadows situation has completely imploded Ubisoft's standing in Japan due to even more revelations that are significantly more serious, resulting in Japan turning their back against them.

[@Waqar_Khan475]

Watch dogs 1 is amazing 1 of the best ones best story without a doubt

[@arthellstrobles1241]

I'm a A.C. Valhalla fan, PoP was the game we played on the school's computer.

[@PsycheDBZ]

this video is a banger, love the long form content that's being uploaded.

[@ZackeryBackery]

Why you gotta make it about race, this is not a race issue as a black man even I let out a sigh when I saw yasuke as our protagonist because I could tell it was clear pandering. Unlike previous black protagonists in assassins creed games yasuke makes little sense as they knew for a fact that Japan the land of which the game is based in does not acknowledge his existence as a samurai but they went and did it anyway. Plus it just doesn't really make sense why push diversity when you game is based on Japan in the sengoku period there weren't exactly alot of races ethnicities running around in Japan other than Japanese people at that time. Yasuke feels forced unlike Adewale from black flags dlc who made sense because the game takes place in the carribean and aveline from AC liberation which takes place in 18th-century French Louisiana which did have integration of black people in France

[@marquisbush8985]

The quality of this video is crazy bro!!

[@kanemku]

Man, I was a die hard AC fan from the first one through AC3. When they killed Desmond, I was DEVASTATED!!! Every game, you got to play as Desmond more and more and gave you some modern day missions. We all thought we'd get a Desmond game all for them to kill him. I lost all interest in the series after that. Played AC4 and Odyssey. They were dope, but the allure of the story was gone for me.

[@kzumf]

💯

[@flawsome9058]

Rockstar games barely release game but there one of the most respected developers out there even though they release game ever decade or so. But boy when they release it’s either a masterpiece or makes ridiculous amounts of money. Shame other game companies don’t follow the same recipe

[@whatup2711]

If you woke up today you woke 🤯🤯🤯🤯🤯

[@Adar_Gorthaur]

You probably mentioned this somewhere but I noticed you hit 700k. Congrats! Now lets get this man 1 million. He been making fire content for years and deserves it.

[@shadowkid313]

Nah bruh, you cooking by throwing the intro music from “House” for that transition to Assassin’s Creed 🔥🔥🔥

[@soraceant]

You call it intro to house? I call it desert song from flight of the phoenix.

[@vh9network]

4:30 "unlike many linear platforms of its time." Just about every 2D side-scroller was doing this. Ray-man was no different buddy back in those days.

[@mykal3536]

Love this! Please keep’em coming

[@Beifang101]

Another 🔥 vid! Great job on the research and thanks for educating 🤙🏾

[@brown_ichiban7594]

With the success of astrobot I wouldnt be surprised if a Rayman game is coming soon. How good it will be is another story though

[@reg_tings4919]

Lmaooo The clip of bro uploading his L from Japan killed me

[@ErgosProxy]

Great video! 🔥

[@SuperiorBryce98]

It's also worth mentioning that both Mario + Rabbids games were slam dunks

[@99Livesx]

Very thoughtful think piece, you do good work brother. Plus the Call of Duty line up you got something cooking with those??👀

[@spyvsspyrax]

There definitely could have been an in between sections of the rise and fall with the Scott Pilgrim game and Driver San Francisco.

[@bxp6860]

@theblackhokage this video is content genius the clip of the guy who claims to be Japanese had me crying laughing

[@corey5712]

This is who Dj Akademiks thinks he is

[@Makoto03]

Imagine gaslighting everyone on the crappy Yasuke character. You completely ignored the controversies where Ubisoft made public apologizes to Japan for using Nagasaki iconography in their figures for the boring DEI character.

[@Redjoker96]

No one cares what you think. You and the anti-woke crowd are a complete joke.

[@YAH2121]

Ignore the other guy who replied, you're actually right, TBH glossed over a couple of the other complaints people had towards the game.

[@DopeItsRegg]

Keep up the good work TBH! 🔥🔥🔥

[@kzumf]

Ubisoft replaced the original japanese protagonist with Yasuke after they saw the support for BLM. Also, with how important the history and culture for japanese people are, do you understand how they would feel to see a game set in feudal Japan with a giant black man slaughtering the locals? I see Chinese people making fun online about western culture war, SJWs and diversity policies regularly and I can imagine that it's similar in other asian countries - to insult them and a part of their history they are proud of doesn't seem like a great idea to me.

[@josephjack4365]

10:24 one of the negatives of social media is them saying certain games were trash. At the time I was like 7-8 and didn’t have social media. Revalaltions was fire when I played as a child. Now when social media is as big as ever, and me being an adult, I’m probably missing out on good games I might like.

[@khalilabdul-waheed6791]

Love this content. TBH is like my gaming Woj fr.

[@productions-lx3qh]

I think Watch Dogs 1 Is underrated but hey 🤷🏽‍♂️

[@MrSirSims]

Really great deep dive, I learned a lot of stuff I didn’t even know happened. I miss Rainbow Six Vegas 2 level games.

[@JusttRobGaming]

Great vid TBH, you inspired me to make my own content

[@Nefarious_Bread]

I could've sworn that you said "Ass Effect 3" at first, lol. Had to backtrack.

[@RazingPhoenix0079]

Yeah, Code Geass is still ongoing with sequels, spinoffs, and movies. But pay me no mind. I still enjoy the first show the most.

[@TharealKBGames]

Ubisoft peak in 2012 and never change with the time, great video very informative love it.

[@RetroBigCat75]

Two things: this video reminds me of watching G4TV's Icons. I do wish Ubisoft would bring Splinter Cell (remastered first game don't count, NOPE) & other franchises out of the gaming graveyard. People in the gaming community really needs to play games more, less whining about everything. Execllent video, TBH!

[@numaankhan1615]

It is hard to accept, Halo is gone forever. Bethesda is gone forever. Blizzard Entertainment is gone forever. Ubisoft is gone forever. Activision is gone forever.

[@notorious2.943]

0:36 how the hell does the boss (investors) get mad at the staff ( the employees) for doing what the boss (investors) told them to do? Take responsibility and actually start right so you can finish right.

[@goldenskhull]

It's a nitpicking of details. On one hand, terrible decision making leads to terrible project development and outcomes. On the other, the games themselves are just not good. From being derivative to being plagued with technical issues and bugs that are decades old it wasn't just the investors fault. It's easier to shift blame when at the top but that doesn't mean they are wrong.

[@Kreapypastoid]

To answer the question is it deserved, Yes. Most definitely.

[@TheKazePlays]

Great video

[@TheForever206]

It doesnt help that Ubisoft actually tried pushing NFTs back in 2022 and releasing average as all hell games for 2 years straight. Ubisoft seems to have forgotten that they are in a competition with the rest of the industry.

[@lilseanrobinson158]

Rayman Legends is gas

[@BlueCheeseLucci]

Love these types of videos on gaming

[@SmartShotgun]

it seems every game ubisoft publishes or develops has a lot of potential but it’s never realized. imagine watch dogs 2 online mode like gta that’s a license to print money but they will never do it. its like the people who make the real decisions in these studios and the execs don’t know what they’re doing and the company and the devs suffer because of their leaders of the studio’s incompetence something has to change there it would suck to see such a storied studio fall when it could’ve been adverted or completely avoided..

[@chris9206]

it's the Board of the Directors causing the issues while the grifters would rather say "woke" and attack the Family

[@Kotasake]

Superb video

[@space3828]

i like the new editors

[@TribalCarnival1]

Looks like youre working on a call of duty video too🧐

[@jacobim94]

Man, why don’t you stream on KZbin as well as twitch I miss seeing your videos

[@cellyurr]

The IRONY how the founders came from a farming background but may go under due to not knowing what to do with a cash cow.😂

[@BooBooBoy44]

all them cods back to back is insane😂😂