How To Get Known & Capture Attention in 2020

Stop selling. Marketing is an act of generosity. How can you improve the lives of people you want to attract? Think like chefs. Share your secrets. Grow an audience. The difference between interruption vs. permission marketing.
This is a cut-down from the ArtCenter BOLD webinar.
Link to full talk: • BOLD 2020 - Chris Do &...
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Host: Chris Do
Cinematographers/Editors: Jayden Nguyen
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[@jcarmagnola]

The duo of Chris and Jose was back for a minute, and It was the best thing in 2020.

[@CyberSec_Vin]

Designing is one of the easiest yet hardest things to do because it’s so subjective, and you never really know when you’re done with your work. There’s always something you can add or take away from it.

[@fredricklee]

Information is power and people will trust those who provide them with the tools and resource to grow.

[@taishibikiqe8796]

"Power is power." Cersei. lol but you're right

[@fredricklee]

@@taishibikiqe8796 My favorite ruthless villian... or is she a victim of circumstances 🤔

[@taishibikiqe8796]

@@fredricklee I think being a victim doesn't make you bad or good, who you are on the inside is plays a major role

[@fredricklee]

@@taishibikiqe8796 I was being sarcastic.

[@thecontentguyy]

Chirs explained all the concept in this video, honestly after watching so many videos, I can say that in the future if I can't handle or manage my digital marketing or design team because of time, I would just buy your guys courses to each one of them and if it wouldn't solve the problem, I would just hire the futur team, not because I'm a fan, but because I can sleep well knowing that I made a good decision and if it would not be a good fit, Chris would say to me "I think we're not a good fit". YOU guys already gained my trust.

[@thefutur]

Thanks 😊

[@RocknRollCEO]

It makes my heart happy that there are people like Chris Do out there, who are ahead of the game, and want to help people get in the game, to their level. That's what it's all about. We live, we die. What is it we leave behind? That's the question we should be answering every day.

[@GeminiMediaAV]

This video is another Synchronicity that brought greater clarity to what I need to do. I am a person who understands the balance of providing for the needs of others while understanding what I need to maintain my high quality of life. When it comes to friendships, I inform people of the standards I set for building a strong relationship and trust is key. But no one will trust you unless they can depend on you for delivering to them what enriches their lives. In turn the impact you made on them resonates deeply with them and the end result is that they want to insure that you can continue your work and refer you. If there is one quote I could share that is both spiritual and grounded it’s this... All creativity comes from the unified field and we are part of that unified consciousness, which means that owning it and patenting it is an illusion we create. It’s inevitable that what is needed to be created will be and will made available (legal or not) for the masses. The notion of a monopoly on anything inevitably become antiquated. So just share and have faith that people that appreciate you, will support you.

[@graphicswithlmf]

Happy to see the both all y’all back together you two are needed

[@Tjeerth]

I love the formula for these videos! It's very engaging for viewers when you take these highlights from longer conversations and turn it into videos of under 10 minutes that introduce, discuss, and summarize a clear message. Now I just need to get over my fear of posting and create more content myself... or endlessly continue consuming your content of course.

[@crewzta]

My career trajectory has changed so much since I started watching the Futur. This channel speaks to me on so many different levels. Thank you Chris and team!

[@farahkh2607]

Chris just puts things as they really are and reveal some interesting secrets that we didn't pay attention to before. Respect +++

[@donphildraws1357]

True talk

[@kelvindavis7169]

This method just makes sense. This is exactly what Im doing on my new KZbin channel. Giving tons of valuable information for future entrepreneurs and people to use in their own lives. You can give it all away..... the customers will come.

[@devisinha6966]

The perspective you've shared in this video is immensely helpful. It changed the way I plan to produce content moving forward. Thank you.

[@holyterrortyler]

As a Designer, this video explains exactly why I value The Futur as much as I do.

[@johnleighdesigns]

thanks Chris and all - very topical and totally relevant to my situation and direction - awesome share!

[@mongiwekhaya1201]

thank you for this. Thank you so much for saying the thing I've always thought. for the longest time it has been competition. As I move into this new space, this lesson has been on my mind. You've freed me. Thank you.

[@nicoles.1608]

Love, love, love this video!! I was indeed wondering how to get to k ow and was literally thinking about how important it is to share (and I'm naturally a private person). Thank you Chris and The futur for all that you do. You're right, sharing is how you build trust. Every time there's something I want to learn about design and businesses, I refer to The Futur first. Thank you The Futur team for everything thag I learned and really helped me and made me better and more knowledgeable

[@thefutur]

😊

[@ClaudioFontanin]

There’s a lot to take here, thanks to all The Futur team to bring some light 💡

[@silvabryan153]

Needed to hear this! Thank you for all that you do!

[@barbaraholzer41]

Omg...thank you so much for pointing this out! Learning so much from your videos. Thanks its truly motivating!

[@ArmasStrength]

I had been contemplating to give out a 4 week strength/performance program. Thank you. I know what to do. 🙏 🐐

[@11vag]

Dude, José, you’re back!

[@traveliar2873]

Im mad this channel its not with 30 millions suscribers... I mean the world needs you team !

[@markarose]

Loved this, mind blown! Thank you!

[@mangowolf5]

This video is spot on. The best way to show you can help people is by actually helping them!

[@benjaminbryer]

Amazing. Love this approach. Always been a big believer of this movement !

[@midi6615]

I just want to thank you guys for all the fantastic contents you put out. I have learned so much from your channel and courses. Keep up the amazing work!

[@thefutur]

Thank you

[@ronzyl1]

Thanks for your generosity Chris!

[@thefutur]

My pleasure!

[@504octo]

Great advise! Very appreciated!

[@strahilprimedivision8718]

Wow! So valuable !

[@miklosclarke]

Love this I always get a lot of value from your channel. 👍👍👍 keep doing good and sharing your knowledge. You definitely gained my trust.

[@gosple2]

I'm a simple man. I see new content by The Futur, I click.

[@SolidAbdel]

You're a reasonable and smart dude ^^ i do the same

[@gsmoothmindset5703]

yes me too

[@hylyttech8908]

One of the best The video that I saw today... Lots of love... just learned a thing that sharing is the way to grow in this era :)

[@AnthonyHadleyJr]

I appreciate the sharing of this information and mindset so much!

[@CelineAdobea]

brilliant and perfect timing as always 🙏🏾 in loving gratitude

[@thefutur]

Thank you 🙏

[@muathsurakji2443]

I feel love and happiness from your endless giving spirit, Thanks Chris Million times.

[@thefutur]

Wow, thank you

[@juliegibsonlay1979]

What an amazing time to be a creative. Chris Do and his team have changed my life and my career. All for the better.

[@thefutur]

Amazing.

[@blem1.1]

Thank you Chris.👏👏👏👏

[@tumiseroka437]

Love the work you are doing

[@xnmaldonado]

Thank you for this advice

[@jaikumarsivalingam]

Thanks again!

[@orangecountywebsites]

Love balance of these two

[@arielsim1577]

this is beautiful and so so true!

[@jazhang42]

I really love the outro. It is so refreshing to hear diverse voices.

[@hongkong0730]

On a side note, this video has amazing and seamless editing!

[@thefutur]

Wow, thanks! That's the work of Jayden.

[@manuelfarcas1023]

Awesome to see Jose again!!!

[@JadeTrading]

Great intro! Thank you for sharing 🙌

[@datapenguin]

Amazing stuff!

[@sheimahassanlou9628]

BE OF SERVICE!!! YES!!!

[@LiamJoy]

Thanks for your videos

[@donphildraws1357]

Thank for this Chris. 🙏

[@thefutur]

My pleasure!

[@aaronalvarado7123]

Just gotta say - love the outro clip on this video. It felt very personable and love the diversity of faces and voices in all the Futur videos. Cheers!

[@thefutur]

Thank you Aaron.

[@mustaphanail2005]

Those two... happy that they're together again

[@mwitiraaugustine1098]

This is so true!. I am a University Student in Uganda, cant affprd the 5000$ for the Business of Design course. But am in the process of talking my parents into it. I've learnt a lot from just the youtube videos

[@ipelengpitsi2398]

Hey Mwitra, I’m Ipeleng from South Africa, you know I’ve seen a rise in web development services, and I’ve serviced clients from my room for a while now, I think you can come up with funds if you can look for opportunities just gather the tools and free software and start hustling it’s possible, if you want to know more please send me an email at [e-mail] we’ll take it from there

[@sunnyprakash8777]

I just love the intro music............... it's awesome

[@orangecountywebsites]

Miss this guy

[@kathrineadajar8724]

Love you guys, every time I open your channel and watch you, there's an overflowing of information to learn. I hope you get to Netflix 🏆🏆🏆🇵🇭❤️❤️❤️❤️❤️

[@thefutur]

Thank you Mary. one day.

[@DenokLestari]

by seeing video one by one on this channel, i feel closer with Chris even though we never met :) I think this is the power of personal branding (?)

[@jordanthornton]

Trust - something that I'm noticing more and more within my niche of personal development and 'spiritual self-help' - there is an abundance of information, but the different of likeability and vulnerability? Now that's the room we have to shine - excellent video, thank you!

[@thefutur]

Thank you Jordan

[@ipelengpitsi2398]

Hey Jordan, Ipeleng from South Africa, so I saw your comment and I just wanted to ask you how do you put yourself out there being authentic when you already have a bad rep? I mean I’m not sure how to go about this, have awesome day

[@jordanthornton]

@@ipelengpitsi2398 Hey brother - I would say that cleaning up your reputation becomes easier while consistently putting yourself out there as 'a new man' - we can always change, and what alternative is there but doing so in public?

[@ipelengpitsi2398]

Jordan Thornton I guess I don’t see any other way than going public about these challenges and overcoming, I don’t want to be fake I want to be true, will that hurt me or not I’m not sure

[@alystdesign]

4:30 "I'm really excited about the rise of young people of color and women..." I felt really happy about that. Thank you.

[@elcocovelazquez9793]

Is nice to see Jose, again!!!

[@Sald8Trin]

See, you dont look tired anymore :D! Thanks for a great content as always :))

[@vivekjagtap5327]

We all have kind of fear what if I told my technique others will go ahead of me, that stops us to sharing knowledge. And there is thin line between sharing information and sharing knowledge, and Chris really know how to do it. Keep doing it man....

[@thefutur]

Absolutely!

[@dinud71]

One youtube channel that changed my life 😋

[@juliegibsonlay1979]

Yep, mine too

[@xanestudios]

The return of Jose!!!

[@blackhawkcourt]

Love this. Strongest tribe, give everything away...my generation alpha is going to be super strong!! My wife is Do, Hyunseon....🏡✊🏽 keep hoping she’s your cousin...lol...see you in the future!!

[@thefutur]

Haha.

[@born5094]

Chris Do is constantly flexin with his conference quality

[@orangecountywebsites]

Ketchup and mustard love them they go together good

[@ADOBIGRAPHICS]

Great

[@miketaiwanwalkcity6355]

GIVE AND TAKE by Adam Grant, the famous book philosophy. I'm so happy to discover Chris Do

[@orangecountywebsites]

Love him a lot to Chris do thanks

[@jonathanjohnson7636]

Future will be Differ🛎📽

[@rodmanpararellax701]

Jose rocking that dope look in the thumbnail 👌

[@thefutur]

It’s his road warrior look.

[@bullettin]

A little of what Chris is talking about is what Adam Curry adopted years ago with his podcast No Agenda. It is produced using what he calls the "Value for Value" model. Essentially it means if you get value from what he produces, return that value with whatever you think it's worth. I plan to return some of this value to Chris someday for all the wisdom he's shared.

[@thefutur]

I like that idea.

[@evolgenius1150]

Woah its car baller!

[@Tips4SocialMedia]

Yup true

[@miklosclarke]

Nice

[@laboratory009123]

Oh dang, Chris and Jose once again!

[@thefutur]

Tag team back again.

[@7urtIe]

the description says "stop selling' last weeks video.. "how to sell" good stuff

[@thefutur]

Did you watch it?

[@itpedia2311]

Bring more chris and jose 😍

[@milosprokic1425]

I created my instagram account 5 years ago and I posted regularly for a year or so. During that period i had a pretty stable growth in terms of followers and engagement. I was a graphic design student and I felt kinda lost because my work was all over the place, I didn't know what my niche is, so instagram allowed me to be completely free and explore and I really enjoyed it. At one point, I started freelancing so I could support myself as a student. I felt really burnt out because of the amount of work I had, so I decided to take a break from instagram, because instagram was the easiest one to give up. That break was A LOT longer than I expected, so I ended up with 2 and a half years with almost no posts at all. That made my profile basically dead. I always have that stupid inner voice in my head that says:' If you had got enough persistence back then to continue posting regularly, you would have been more successful today. Maybe you'd have your own studio. It's too late now'. It's funny that during the time when I was posting regularly I didn't know anything about the business side of instagram. Instagram was just pure fun. Now that I know how powerful instagram actually is, it feels kinda overwhelming. I know that this may sound too dramatic to some, but i's really hard for me to get over it and just start from the beginning. Especially since I'm aware how much I still need to learn and achieve. But I know I have to start again. This video gave me a little bit of hope that it's not too late.

[@thefutur]

Thanks for sharing

[@DeadTalkLive]

Nice clip 👍! As a fellow KZbinr, I am always looking for fresh ideas! Good Job!

[@thefutur]

Thanks

[@DeadTalkLive]

@@thefutur You're Welcome!

[@orangecountywebsites]

Bring him on every month plz

[@orangecountywebsites]

New episode with him or new series?? The duo is crazy. Dr Dre and Eminem lol

[@jonathanjohnson7636]

Internet was Good and Bad! 🎱

[@dhanushchandrabose6505]

Creating a sense of selflessness and hence great, valuable human beings.

[@carolinasphotography]

This is straight fire 🔥 🔥 🔥 I would unsubscribe to subscribe again, if that made sense 😆 haha

[@thefutur]

Haha

[@greatmouhcine]

permission marketing.

[@vivekjunghamal5730]

A QUESTION ! (anyone), specially to THE FUTUR !!! Just started an online business on health products with counselling service on chronic diseases. The thing is, loads of them (funded bigger companies than mine that have lot better market grips) are on it as well. I can share all the knowledge that I have but how do I make a sell after that? I mean, how do I attract people to buy my products and services by only sharing the knowledge? I don't have much facilities and budget for marketing and Every penny counts. And another hurdle is that I live in a 3rd world country. I love living here but the market is hard, way too hard. BTW.. really great contents. Thank you guys.

[@thefutur]

what's the question?

[@vivekjunghamal5730]

@@thefutur as in above comment, how do i attract people to buy my products by only sharing knowledge. Specially with low budget in 3rd country ?

[@faithnomore101]

In general im totally into sharing knowledge. But i see on major problem here in the business aspect IF you have 100.000 follower or a huge reach and someone copys your idea: no problem. you gained a lot If you have only a few follower/small reach and someone copys you: Big problem. Your competiton gains more than you.

[@thefutur]

The best ideas are the ones that spread the most.

[@courtneywhite9420]

Chris, those headphones look like pillows hugging you. What brand are these?

[@thefutur]

Aiaiai

[@shouvikkar8137]

I was expecting Mathew at the end. The video makes sense.

[@happyjayden9665]

too bad. there's no Matthew this time. only me. Hope you like the video

[@shouvikkar8137]

@@happyjayden9665 yes the video is relevant and I totally understand the idea behind it. You did great ✌️

[@nurtured-channel2953]

Chris is the qualitative content you post on you tube the same as giving advice?

[@thefutur]

What do you mean? I’m not sure I understand

[@nurtured-channel2953]

@@thefutur I meant what's the difference between sharing quality information about your selected subject and giving advice to a client or potential client?

[@mguerra79]

Can someone point me to the specific video? Not in the suggestions nor in the video itself in the end... Ty!

[@thefutur]

What video are you referring to?

[@mguerra79]

@@thefutur The full conversation from where this clip is from, please.

[@ipelengpitsi2398]

Hey guys thanks for the video, I want start doing the content thing, and to be honest I haven’t been faithful to my clients so I have a bad rep in the streets, because I have bad communication and bad management skills, or just challenges along the way, I dedicated to doing better, I don’t want to wait till I’m successful I want to start now but I’m afraid, how can you be authentic saying I messed up, I want to do better here’s my journey without presenting myself as a bad choice for services? Take care thanks Team

[@thefutur]

Say I messed up. Here’s what I learned.

[@ipelengpitsi2398]

The Futur That’s a great title for my first video, thanks again

[@imgfiveeight1]

Noice! Yet, it is different to be instagram famous and real master of your craft. And one more thing. Sharing process, knowledge etc. is not always every brand's communication strategy. p.s.: "Philosophically", Instagram is not the democratisation of the access; making all instant successes, because the access is equal. For still the standards of craftsmanship, exist. It merely validates the ones who follow the trends - who are not always masters already - or they simply know the platform. My question here: Does diving in a medium and functioning around it, promotes the work of an agency/freelancer more effective? Did we miss the point where the work has to be genuinely good, innovative, aesthetically pleasing and technically concrete?

[@shouvikkar8137]

Don't you think, here as per this video, being famous comes when a person is a master and willing to share his knowledge for free. So it's not about flashy cars, it's about genuine knowledge which helps someone get to the next step.

[@thefutur]

All things being equal, there person who is better known will capture more opportunities.

[@AberrantArt]

@@thefutur and despite being better known, they may have lower quality and standards.

[@AberrantArt]

@Mario's G. - I comletely agree! Great point.

[@shouvikkar8137]

@@AberrantArt here in this scenario, one gets famous because they produce genuine valuable and right kind of content. It's not about the fake influencers. When the content has some legit stuff it gets famous, why? Because many people find it useful.

[@sidmichael1158]

How to build trust?

[@thefutur]

1. patience. 2. no hidden agenda. 3. focus on the needs of the other person. 4. listen, don't talk.

[@markgraphicsja9496]

Jose in July is Just a Do.

[@Hamilton_Gilpin]

With my own content, i just have fun with it, never promoting my products or anything, seems to pay more than "buy my stuff!"

[@FivosVas]

Chris I'm confused... What happens when someone who has more clout and followers than you takes your knowledge (since you openly shared it) and implements it in their own work? Especially in a community which is very small and word of mouth is super important?

[@thefutur]

No worries. Keep going.

[@devnami]

How do you get known as a designer when you literally have zero followers and have no gigs to display on Portfolio? By the way, thanks Chris for answering some of my burning questions in the video.

[@serenejack]

Try telling that to KFC with their secret recipe @3:22