Brand Identity Design Process - Airline Branding Challenge - Young Guns EP 9

[@2funkidesign]

The crits from Chris are invaluble, a safe space to learn so much rather than hearing negatives from a client. Also good to see other people's processes.

[@thefutur]

Glad you enjoyed it.

[@catyoon6014]

I just received acceptance letters from both Pratt and SVA's design MFA programs and I would like to say thank you to The Futur team! As an illustration major, just a few months ago, I had no idea how to approach graphic design but I learned a lot from your logotherapy series and your live typography/poster reviews. I feel like all I know about GD is from you guys and I can't wait to delve deeper during my master's program. I'll be sure to support your channel as soon as my next paycheck comes in. Just know that you made a difference in this gal's life!

[@praisefabilola]

Awesome stuff. So happy for you

[@catyoon6014]

@@praisefabilola Aww, thanks! Yeah it's both humbling and exciting :)

[@aly5066]

Congrats! That's great

[@polkmusic]

A really great episode. Some nice ideas were presented here. And Chris' critiques are worth their weight in gold.

[@UniquedesignzNetHMKGroup]

Super impressed! I loved Sean’s ACE concept! Beautiful stylescape! I even loved the other stylescape as well but agree with Chris. The first one was my favorite. I LOVED the way Connor presented himself and his concept. He had a great confident tone and asked questions. I’m totally digging this series! I’m officially TUNED IN!!!

[@thefutur]

wait til you see what they came up with.

[@UniquedesignzNetHMKGroup]

The Futur I’m pumped!

[@thefutur]

We didn't intend this, but if you want to do the airline challenge yourself, tag us on IG @thefuturishere with the hashtag #FuturAirlineChallenge so we can track your journey. We cover this challenge extensively in the Logo Design Course as well: academy.thefutur.com/p/logo-design-construction

[@shapeshifta6922]

Hi Futur Academy. Was wondering, does this hashtag still exist? Went to IG to check and didn't find anything. I also have my AIrline Project on Behance and would love to know how to share it for critism.

[@r1pcurl24]

since I've watched Emerald branding on the creative cloud I'm addicted, give me MORE :)

[@CreativLLC]

This is outstanding! A while back, I left a comment asking for this EXACT thing, and you guys delivered. Thank you!

[@green84ig]

inspirational, innovative and eye opening ... as someone that didn't study design at college its nice to see the face 2 face critique. The first 2 minuetes of the video i was hooked and wanted to do challenge myself. love seeing the young guns journey and process.

[@thefutur]

Awesome!! thanks.

[@inmorann]

Hey Future team. I have learnt a lot from you guys especially branding stuff and hope this is gonna be another amazing episode.

[@UntitledGaming92]

UK designer here :) HEY! For Jet2 I would have called it Jet1 focusing on royal blue. UK / Royals / Royal Blue. Jet2 (economy) Jet1 (premium)

[@thefutur]

That’s a good suggestion

[@coolguitarpro]

Great stuff can’t wait for the next episode to see what these guys produce!!!

[@IndrajaSalunkhe]

Research, research, research! Thank you for a wonderful episode of keen feedback. 🙈

[@alainawhite9944]

Wow. I am astounded at how informational and beneficial The Futur's videos are. THANK YOU.

[@thefutur]

Appreciate it.

[@emilyxie9011]

wow, who designed emerald? so good 😂

[@ScientistX]

Hahaha 😂 shots fired!!!

[@rickylucas]

Some poser

[@emilyxie9011]

@@MatthewEncina hahhahahhhahahahhahahahahahah!!

[@wjm8353]

Who designed emerald?

[@bratindas5814]

@@wjm8353 they did, futur

[@soulaimanemonadile3767]

this live is exactly what I needed ! I'm just working on my first project to be posted on my portfolio.

[@kevinchristian96]

i think this will be posted on The Futur Academy. But as always amazing content thanks for the Young guns for sharing, with this I have more reference on create stylescapes and curating my exploration on stylescapes and brand identity.

[@MaxJones123]

"Everybody can hit the nuclear button" - think I am gonna put that into my office :D

[@miehackhd5027]

These type of videos really teach a lot!!

[@thefutur]

Glad to hear.

[@kaushal8589]

I love this series! My wishes to all the contestants - Keep up the good work and All The Best!

[@ScientistX]

Thanks man!! Really appreciate it

[@nincolarines3841]

Another Great content! Thanks a lot The Futur team.

[@ngoako]

Can''t wait!!!

[@mdsewiah]

Loving this.Totally! Thanks!

[@RodijsRazmus]

Great job guys, good information and comments from the futur.

[@danicajokic2373]

Amazing content as always! When is the next episode of YG with final projects for this challenge? Thank you for all the great work, your videos are life-changing!

[@thefutur]

Look out for it this week.

[@fpvlegion]

Hey Chris Where can I get a THE FUTUR cap like yours...? And by the way im 47, Art Director and learning from this amazing content! Its really important to keep your head young and competitive in this digital generation. I belong to the GUTENBERG generation ; ) To all the young guns, keep the creativity flowing its a hard world out there and its not getting easier. U really need to combat the catatonic state acceleration of the work/life metronome... And please, grab a pencil and hand draw! Thank you all for allowing me the FUTUR... PEACE!!!

[@thefutur]

You can order one on our site.

[@phwoarprozak]

Really good ep, cheers.

[@thefutur]

cheers. thanks!

[@boblin7174]

Would love to see more of this 😍

[@thefutur]

Follow up episode is coming.

[@LeafarMind]

Super!!! Great content!!!

[@chris-ux]

Which Typeface is the EMERALD Logo? Looks so awesome!

[@rayzina]

What’s the name of the Emerald live stream video? I wanna see how they did the branding.

[@thefutur]

Check the links below.

[@rayzina]

Thank you.

[@soumyamondal0626]

I wonder if your video is there in adobe live stream.Can you provide the link?

[@gleb_sexy]

It's in the description.

[@soumyamondal0626]

@@gleb_sexy thank you

[@maryamabuhijleh71]

OMG How did I miss thisss!!!

[@thefutur]

did you hit the bell icon for notification?

[@maryamabuhijleh71]

@@thefutur I hit the bell just now. Thank you guys~

[@SimpLeeBeth]

I'm trying to get caught up. I saw the next episode live but hadn't seen this episode. I'm bummed to see that Chris talked Sean out of the "older," more mature color palette. All my criticism of his results were in the colors. I really don't see those primary colors as lux! Who's right? Idk. I, indeed, find this conflict very interesting

[@kyrawbrand6744]

Great stuff

[@philbarzstudioes2385]

Wow. Cool

[@paulohenriquegomesmatias3266]

Where can i find this adobe live stream? Big fan from brazil

[@thefutur]

It’s hidden.

[@6onnie]

I'm looking for the Adobe livestream Chris mentions at 8:42, does anyone knows under what title it was saved (if it's still up)? Thanks!

[@thefutur]

It's still up - Check out the description links.

[@LittleMissDesmo]

@thefutur (American Airlines) I’m honestly surprised he did not use a star as part of the “A” or research the “Flying Ace Medal” also known as the feeling cross or flying circus medals. Plus I thought American Airlines already had American Advantage? I may be wrong. This may be because I come from a flying family. (Jet2) that Jet2X idea Chris suggested was really great. Personally I would use the plane as the”X” It would tie back into the original logo and make it scaleable and interesting.

[@cfowlerdesign]

Jet2X might have worked in the US but, in the UK we don't say 2X we say 2 TIMES instead so the brand name would have ended up being Jet 2 Times. Which doesn't exactly roll off the tongue and it kind of sounds like two timing which is also bad 😂

[@LittleMissDesmo]

@@cfowlerdesign interesting culture perspective. That is true US and UK don't speak the same english slang. ... if you can even call it that. Its english yet not. lol

[@cfowlerdesign]

@@LittleMissDesmo cultural differences is just another factor in determining the best design solution! It's a tricky one!

[@LittleMissDesmo]

Connor Fowler very true, I’m interested to see what direction the final project will take. It will be quite interesting.

[@avelefondo2078]

where can we find the adobe live stream :)

[@thefutur]

Check the description

[@lizannedsouza1838]

Chris Do is the coolest person, ever.

[@MatthewSinitiere]

Can I still find the Adobe livestream online that Chris mentions at 8:44?

[@barisa3065]

I like this Ep thnx

[@kenmann7406]

How do you account for varying cultural perceptions, especially with naming? The "vista" and "star" suggestions made sense to my Western ears. However, would those concepts stand-up against the "Signature" concept with South Asian audiences? Perhaps that audience associates more pomp and glamor to "Signature" versus "star" or "vista". "Vista" makes me think of "views" or "the sky" when I hear it, but that's because many Americans know vista's root meaning across Romance languages. How many South Asian audiences would make the same association at first glance? While not brand intended for a purely premium occasion, Emirates' Skywards mileage program came to mind. At first glance, the name is quite generic and doesn't espouse anything unique about the airline or the UAE itself (I get it confused with Delta's SkyMiles a lot in conversation). But Emirates markets itself to so many audiences with their own unique cultural perceptions. In that case, "Skywards" genericism is probably a great, neutral name for their multi-cultural audience.

[@thefutur]

I'm not sure. more research would have to be done for a truly global brand.

[@aperockcity]

What’s good FUTUR Fam 🧡 Totally root 4 Each and Every creative shown for the great work them made. Personally living and socialising in a german centristic Slice of Creative Life’s, i top urgently feel, that one highly valueable thinking process weren’t mentioned in prototyping. Referring to the very special and most revealing case, of SWISS Air. It’s, that Swiss values, like, order, are, like Chris said, of the same tissue, as strictness. Said that, the experience you gain, by socialising deeply connecting w/ Swiss folks, you see, that, using, ever one another anglocentric word, in, even a Sub Swiss brand, will shift, the center of communication, away, from a swiss/german centric median. Conclusive processing could be, finding rather a proto/indo-european naming which inter-resonates W/ spheres and societies, like perhaps :: 1. Altus - SWISS ALTUS 2. Summit - SWISS SUMMIT 3. Peak - SWISS PEAK Considered, this is shot right off the holster ;) Colossal Kudos 2 the FUTUR Fam...moving a movement

[@thefutur]

thanks for the name suggestions.

[@aperockcity]

The Futur Prettaaays PLEAZE 🙏🏼 #supawelcomez 🤜🌟🤛 bout the names mentioned. At least 1 of 3 is nearly bulletproof. Try me 😻Utmost grand y'all c the rrreal value 💸😹 what can I possibly say to rather understate my skills, cause how I Live creation and creativity* It's a damn fudging well, folks, and I'm never ever Eva eva deny anybody water! Nope! Nunca! WATER* MUST STAY FREE 4 EVERBODY! Beg 1000x pardon 4 being emo aF! Sure FUTUR Fam feelin me on this 🙌❤️ keepONkeepin

[@RelaxingMusic-zq3tk]

Nice one

[@Jovak_art]

the J in the name Jet2 isn't a Capital letter J, but a minor j, that plane is a separator.

[@Madloco491]

♥ The Futur

[@hennwei]

oh god. man watching these kids present with like work that they probably did an hour before the concall was excruciating.. but kudos guys. you've got quite the mentor.

[@seyram5148]

Chris what should I do to join the young guns challenge

[@thefutur]

What do you mean?

[@seyram5148]

@@thefutur I want to know when the third season of young guns will start and how to apply to join the challenge please

[@raulcarvalho6096]

Please, someone experienced could help me with the following question: About Stylescape, do you usually present it with the logo finished and inserted in this slide? I think that this is not an appropriate time to show the logo to the client.

[@thefutur]

we should them a tight "sketch" of the intended logo direction. we want to gradually introduce the client to their new logo and it's a great way to warm them up to it.

[@raulcarvalho6096]

@@thefutur Thank so much for the explanation, you are amazing :)

[@ngoako]

Link to the episode where they were being quizzed? I missed it

[@thefutur]

kzbin.info/www/bejne/oYuXqn2tjM-Yf6M

[@thefutur]

here's the full playlist - just added the description - kzbin.info/www/bejne/oYuXqn2tjM-Yf6M

[@VastDesign]

Helvetica was written in Open Sans?

[@dvelopt1412]

It's like these "Young Guns" don't take this seriously. A really good example of what to do if you want to piss off your AD or Client.

[@thefutur]

they are taking it seriously (i think). it's just that they have different experience levels.

[@ermuunbaatarhuu2205]

sorry but where is the stylescape adobe live episode? I can't seem to find it.

[@markcontreras3572]

Ermuun Baatarhuu description

[@ermuunbaatarhuu2205]

@@markcontreras3572 hmm why are the episodes unlisted on the adobe live channel?

[@thedestroy3r]

Does anyone know where to find the video at 8:45? I looked for a bit, but couldn't find it. Thanks :D

[@thedestroy3r]

Found it, it's called "Live Graphic Design with Chris Do & Emily Xie" if anyone wanted to check it out.

[@edmundcarlos9587]

I need help. Can someone please give me the Adobe live stream Chris is talking about at around 8:42.

[@markcontreras3572]

link in description

[@sheikmoujabaa]

Link to the Adobe Live Stream, please? Thank you.

[@thefutur]

it's a secret link.

[@cedricfox3692]

​@@thefutur can you unsecretise it or what do I need to do to get access? :)

[@abdulrazik6451]

Welcome dubai chris😀

[@thefutur]

I’d love to come.

[@raymondchee]

Dat dog animation thou ...

[@poshbkk4981]

Wow

[@meyerhoff1000]

I see that he says reference the adobe live stream. I can not find that link can someone share it?

[@meyerhoff1000]

at 8:43

[@markcontreras3572]

See description 👍

[@elramillete]

Jet2+ ?

[@iamrajatsinghpatel]

I can't find your video on the adobe creative cloud channel. I searched on youtube too. Please helppppppppppp 🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻

[@markcontreras3572]

check out the links in the description.

[@keyslife026]

Sweeeeeettt

[@Dave1507]

Dude, he just gave you the literal meaning of the word vistara. Don't make up your own definition that has nothing to do with the original meaning.

[@saki3963]

The own designer's meaning doesn't matter. It's how it's interrupted by the viewers and costumers that matter.

[@prashantchavan3329]

VISTARA is best logo

[@stephan.]

very good advices, but one thing just a bit. on your raw cap the point is on the wrong side .raw ;)

[@user-eu9ht5me5j]

I have the exact same communist poster behind Mark. I think I have good taste.

[@thefutur]

you certainly do.

[@itsceza]

Connor Fowler accent is amazinnnng

[@cfowlerdesign]

😍 thank you! Ps... You can hear more of it on my Instagram 😉😂

[@mitigiant5328]

3:44 Vistara marries to Mandala

[@jsm2687]

How "young" should you be to be considered a young gun?

[@thefutur]

I think the age cap for this group was 22.

[@ahsaninam2130]

Zoom in 2019 OMG

[@thefutur]

Keep going back. We’ve been using zoom forever.

[@samuelsunito1158]

Where are the female young guns? ;’(

[@thefutur]

The next season will air soon, with all women. Stay tuned.