Breaking Down My Brand Identity Design Process 2024 🔥

  Рет қаралды 81,360

Will Paterson

Will Paterson

Күн бұрын

Пікірлер: 87
@willpatersondesign
@willpatersondesign 10 ай бұрын
Hope you enjoyed the video! If you would like to learn more about Logo Launch then check out the website. www.logo-launch.com/ 🤟🏻
@venaustine424
@venaustine424 8 ай бұрын
Hello Wil! I enjoyed the video a lot! I even followed your process on the Milanote, speaking of it do you have open access to it as a template or a paid version?
@ashlostbones
@ashlostbones 10 ай бұрын
This video was right in time for me as I’m gearing up to start my freelance career and brand identity is a niche I want to focus on. Great work!
@willpatersondesign
@willpatersondesign 10 ай бұрын
Glad it was helpful!
@leadgenjay
@leadgenjay 10 ай бұрын
Great video, it's important to know that being consistent across all touchpoints can significantly boost brand recognition. A study found that consistent brand presentation across all platforms can increase revenue by up to 23%. Keep that in mind when applying these design principles.
@Darkmanxdmx
@Darkmanxdmx 10 ай бұрын
Hey man, could you please share the study link here? I would definitely love to dig deeper and read more about that. Thanks a ton!
@matheusfuriati
@matheusfuriati 10 ай бұрын
Hi, I am from Brazil. and i so grateful for u teach me how to make a good brand identity design, aaaaaand to learn English. Tanks man
@SylionGFX
@SylionGFX 10 ай бұрын
Your videos have been really inspiring! Ive learnt alot from your tips and how to work with a brand identities and what to keep in mind when making a logo design. Tysm Will!
@willpatersondesign
@willpatersondesign 10 ай бұрын
Awesome! Thank you!
@AdyDezins
@AdyDezins 10 ай бұрын
Thanks Will! For sharing your brand identity process, it's very helpful for me...🙌🙌 Love from India..🇮🇳
@willpatersondesign
@willpatersondesign 10 ай бұрын
Glad you liked it!!
@AnthonyMcNeil
@AnthonyMcNeil 10 ай бұрын
Your iteration is amazing. Many of those "bad" are great.
@willpatersondesign
@willpatersondesign 10 ай бұрын
Thank you kindly!
@dumisanimacdonald3519
@dumisanimacdonald3519 10 ай бұрын
This video has really inspired me to change the way l do my process from now on, thank you Will
@real.cookies
@real.cookies 10 ай бұрын
your name is similar to Doja Cat's dad name Dumsani Dlamini
@adeenamubarack9748
@adeenamubarack9748 10 ай бұрын
Tysm Will! Your videos have been really inspiring! ❤
@willpatersondesign
@willpatersondesign 10 ай бұрын
You're so welcome!
@TrystanDavies-n5y
@TrystanDavies-n5y 10 ай бұрын
Nice vid! What did you use to create the brief white boards?
@lakindudesilva7251
@lakindudesilva7251 10 ай бұрын
Thankyou so much for lesson I've learned lot of things from this video it is very helpful much love from Sri Lanka 😍❤️🙏
@Joehirst
@Joehirst 10 ай бұрын
Nice job on this Will. Really like the color choice and the symbolism in the flag!
@willpatersondesign
@willpatersondesign 10 ай бұрын
Thank you! :D
@Jarrix
@Jarrix 10 ай бұрын
as always amazing video, looking forward to the next. you are so inspiring and i just love it
@willpatersondesign
@willpatersondesign 10 ай бұрын
Thank you so much! So glad you enjoy them!
@itsthesa
@itsthesa 10 ай бұрын
How to use the Distort tool in the Illustrator?
@tayyubahmed1646
@tayyubahmed1646 10 ай бұрын
Hey Will, Absolutely loved the process and the outcome, I have a question though, when designing a logo or a brand identity there are two sides that we need to focus on, the client preferences and the target audience preferences, this itself might be long topic to discuss and I would love if you share your views and process on this! Best, Tayyub
@willpatersondesign
@willpatersondesign 10 ай бұрын
You're so right, half the 'battle' is educating the client on what is best in your professional opinion (this is why they're hiring you) finding a balance can be great, but we do explain to our clients (depending on the project) that it's not always what is to their personal taste but what is best for the brand, in terms of target market, future proofing, being appropriate, unique etc :) being able to explain this is key to a good experience for all.
@garyfodor854
@garyfodor854 10 ай бұрын
Awesome and very educational, valuable video, Will! Thanks a lot. ❤️💥😄
@SmosLab
@SmosLab 3 ай бұрын
Hey will, the logo looks perfect just one thing I wanna know how you did the grid section I'd be very grateful
@MeIsVez
@MeIsVez 10 ай бұрын
i just watched your skillshare course and as i was watching it i got a notification for this video. it’s as if youtube is watching what i’m up to 🤨
@roaakhaled2222
@roaakhaled2222 10 ай бұрын
hello Will thank you for sharing your experience, it really helps and clears up a lot of confusion especially for junior designers, I've always wondered wither it's right or not to re-use the same font for different clients or brands, or should I purchase different fonts for every client.
@brokenstudiotv
@brokenstudiotv 10 ай бұрын
Absolute madlad using a tablet as a mousepad. Huge thanks for the video!
@godmanidoko7377
@godmanidoko7377 7 ай бұрын
awesome!!... thank you for sharing... can you do a video that captures designing other brand elements aside the logo?. like unique shapes, illustrations, patterns e.t.c. thank you.
@starwarz8479
@starwarz8479 10 ай бұрын
Very cool Just curious if you'll show the same thing with affinity designer?
@willpatersondesign
@willpatersondesign 10 ай бұрын
I don't use that software, but you can do the same thing!
@VeigaSupremo
@VeigaSupremo 7 ай бұрын
14:27 how can I do this? It's a especific tool? :o
@lucapellegrini4616
@lucapellegrini4616 9 ай бұрын
What kind of mouse is Will using? Id like to get one.
@carolina050
@carolina050 7 ай бұрын
Your logo with the R and the flag is giving me vibes of Polo Jeans by Ralph Lauren logo. Which is a very huge fashion brand and can cause some confusion with the two brands.
@soulfulsatyam
@soulfulsatyam 10 ай бұрын
Loved it ❤❤❤❤
@phatbi971
@phatbi971 5 ай бұрын
Please what was the name of the app you mentioned to create the Brand Brief?
@rayan.J
@rayan.J 10 ай бұрын
how did you make that grid part of the logo ?
@ramielsonedgar2095
@ramielsonedgar2095 4 ай бұрын
Amazing work! Love it
@willpatersondesign
@willpatersondesign 4 ай бұрын
Thank you! Cheers!
@Franckmoore360
@Franckmoore360 6 ай бұрын
what the name of the note app you use to take clients brief ? can you provide a link to downlad >???? thank you
@dhanushkamadusankha473
@dhanushkamadusankha473 6 ай бұрын
It's "Milanote"
@dhanushkamadusankha473
@dhanushkamadusankha473 6 ай бұрын
It's "Milanote"
@COVERSbyTORI26
@COVERSbyTORI26 Ай бұрын
@@Franckmoore360 it’s called milanote
@latunde-dadarhema1128
@latunde-dadarhema1128 6 ай бұрын
Please can you do a video for ideas for Logo designs for companies with long names?
@a.s3911
@a.s3911 10 ай бұрын
So no one's going to comment on how crazy Will was shaking his legs and the slight shaking on the camera? XD Glad, I'm not the only one! Btw, your videos are very educational and I always try to never miss them! 😊
@salheahmed4582
@salheahmed4582 10 ай бұрын
Legendary video ❤
@hbanero
@hbanero 8 ай бұрын
Hello! May I ask what software or website was used to create your mind map?
@MarkAnthonyPadal
@MarkAnthonyPadal 10 ай бұрын
Designing a logo for yourself is hard. lol so true. Even now I'm not happy with my own logo. :D
@willpatersondesign
@willpatersondesign 10 ай бұрын
Truth!
@OmisaAA
@OmisaAA 10 ай бұрын
so helpful👌👌
@willpatersondesign
@willpatersondesign 10 ай бұрын
Glad it was helpful!
@qhubban
@qhubban 10 ай бұрын
Cool , thank you
@FicarAmriza
@FicarAmriza 10 ай бұрын
@Shaheer7X
@Shaheer7X 10 ай бұрын
Did you go to school for graphic design?
@jimobereigner5789
@jimobereigner5789 10 ай бұрын
No he did not
@sakshaykashyap5425
@sakshaykashyap5425 6 ай бұрын
Ayoo wth is his task bar
@isabellal2840
@isabellal2840 2 ай бұрын
ahh britain where a camo color scheme flag logo doesn't represent a gun company
@aps-pictures9335
@aps-pictures9335 10 ай бұрын
“I thought sporty and a flag, so was inspired to do that” “Oh, and also, they specifically ASKED FOR A FLAG IN THEIR LOGO” Ffs 😂 facepalm.
@kevynlevine
@kevynlevine 10 ай бұрын
No hat.
@willpatersondesign
@willpatersondesign 10 ай бұрын
To hat or not to hat?
@kevynlevine
@kevynlevine 10 ай бұрын
@@willpatersondesign we need an analysis on views on hat vs no hat videos. Then we’ll know!
@timz9862
@timz9862 10 ай бұрын
If you’re a creative agency and you can’t design your own logo, there is no way I would trust you to design mine. If it’s easier to design someone else’s logo than it is your own, then that IS the creative challenge. It’s why designers ARE designers. If you can’t solve your own problems, how do you expect to solve other people’s problems? This is why there’s so much bad design out there in the world today. Creative agencies have forgotten how to be creative. Additionally, if an agency that has 3, 5, 8, 10, whatever designers working there can’t come up with a decent logo by itself, then the owner hired the wrong people to work there.
@willpatersondesign
@willpatersondesign 10 ай бұрын
An agency doesn’t have to do all their work in-house for a client. Your argument is based on the idea that the agency must do everything themselves for their client, instead of facilitating the need for them.
@timz9862
@timz9862 10 ай бұрын
@@willpatersondesign An agency can outsource work, but it should NEVER outsource the design of their own brand and marketing assets. If they can't do those themselves, then they don't deserve to be in business as a creative agency.
@willpatersondesign
@willpatersondesign 10 ай бұрын
I'm not sure who wrote that rule in the rule book... From experience - designers and creatives collaborate with each other not because they can't do the task, but because they can get better results from it. @@timz9862
@timz9862
@timz9862 10 ай бұрын
@@willpatersondesign There is no rule book. What I'm saying is that if your agency has more than a couple designers working there and none of them can come up with a logo that works for your own brand, then you don't deserve to be a creative agency, you've hired the wrong designers, and/or you've failed as the agency owner in properly teaching your employees what your company is all about. Or, you don't even know yourself, and again, should not be a creative agency. You shouldn't have to get "better results" for your own brand if you know your own brand and have hired the right people. I'll stop now. Thanks for replying.
@vybe9203
@vybe9203 10 ай бұрын
Please how do I become the best logo designer
@FreezingFroggie
@FreezingFroggie Ай бұрын
The agency doesn't exist anymore?
@mbinnig
@mbinnig 10 ай бұрын
Great video but the process is not a brand identity process, it‘s a visual identity process. It lacks of brand story, brand personality and verbal identity. All that is a brand identity. A logo is just part of a visual identity, which is part of a brand identity.
@sez1065
@sez1065 15 күн бұрын
Ist das nicht bloß ein Logo ? ….
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