Breaking Down My Brand Identity Design Process 2024 🔥

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In this video, I show a real client's brand identity design process. From sketch, to vector. The ultimate aim for any brand identity is to tell a story and use it to distinguish the brand from competitors.
If there's anything you would like me to cover in a video, then let me know by commenting down below!
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[@willpatersondesign]

Hope you enjoyed the video! If you would like to learn more about Logo Launch then check out the website. www.logo-launch.com/ 🤟🏻

[@venaustine424]

Hello Wil! I enjoyed the video a lot! I even followed your process on the Milanote, speaking of it do you have open access to it as a template or a paid version?

[@ashlostbones]

This video was right in time for me as I’m gearing up to start my freelance career and brand identity is a niche I want to focus on. Great work!

[@willpatersondesign]

Glad it was helpful!

[@matheusfuriati]

Hi, I am from Brazil. and i so grateful for u teach me how to make a good brand identity design, aaaaaand to learn English. Tanks man

[@leadgenjay]

Great video, it's important to know that being consistent across all touchpoints can significantly boost brand recognition. A study found that consistent brand presentation across all platforms can increase revenue by up to 23%. Keep that in mind when applying these design principles.

[@Darkmanxdmx]

Hey man, could you please share the study link here? I would definitely love to dig deeper and read more about that. Thanks a ton!

[@SylionGFX]

Your videos have been really inspiring! Ive learnt alot from your tips and how to work with a brand identities and what to keep in mind when making a logo design. Tysm Will!

[@willpatersondesign]

Awesome! Thank you!

[@AdyDezins]

Thanks Will! For sharing your brand identity process, it's very helpful for me...🙌🙌 Love from India..🇮🇳

[@willpatersondesign]

Glad you liked it!!

[@AnthonyMcNeil]

Your iteration is amazing. Many of those "bad" are great.

[@willpatersondesign]

Thank you kindly!

[@godmanidoko7377]

awesome!!... thank you for sharing... can you do a video that captures designing other brand elements aside the logo?. like unique shapes, illustrations, patterns e.t.c. thank you.

[@MeIsVez]

i just watched your skillshare course and as i was watching it i got a notification for this video. it’s as if youtube is watching what i’m up to 🤨

[@dumisanimacdonald3519]

This video has really inspired me to change the way l do my process from now on, thank you Will

[@cookies2613]

your name is similar to Doja Cat's dad name Dumsani Dlamini

[@adeenamubarack9748]

Tysm Will! Your videos have been really inspiring! ❤

[@willpatersondesign]

You're so welcome!

[@Joehirst]

Nice job on this Will. Really like the color choice and the symbolism in the flag!

[@willpatersondesign]

Thank you! :D

[@Jarrix]

as always amazing video, looking forward to the next. you are so inspiring and i just love it

[@willpatersondesign]

Thank you so much! So glad you enjoy them!

[@lakindudesilva7251]

Thankyou so much for lesson I've learned lot of things from this video it is very helpful much love from Sri Lanka 😍❤️🙏

[@brokenstudiotv]

Absolute madlad using a tablet as a mousepad. Huge thanks for the video!

[@lucapellegrini4616]

What kind of mouse is Will using? Id like to get one.

[@user-kk1xm5zz6e]

Nice vid! What did you use to create the brief white boards?

[@tayyubahmed1646]

Hey Will, Absolutely loved the process and the outcome, I have a question though, when designing a logo or a brand identity there are two sides that we need to focus on, the client preferences and the target audience preferences, this itself might be long topic to discuss and I would love if you share your views and process on this! Best, Tayyub

[@willpatersondesign]

You're so right, half the 'battle' is educating the client on what is best in your professional opinion (this is why they're hiring you) finding a balance can be great, but we do explain to our clients (depending on the project) that it's not always what is to their personal taste but what is best for the brand, in terms of target market, future proofing, being appropriate, unique etc :) being able to explain this is key to a good experience for all.

[@garyfodor854]

Awesome and very educational, valuable video, Will! Thanks a lot. ❤️💥😄

[@carolina050]

Your logo with the R and the flag is giving me vibes of Polo Jeans by Ralph Lauren logo. Which is a very huge fashion brand and can cause some confusion with the two brands.

[@itsthesa]

How to use the Distort tool in the Illustrator?

[@soulfulsatyam]

Loved it ❤❤❤❤

[@latunde-dadarhema1128]

Please can you do a video for ideas for Logo designs for companies with long names?

[@ramielsonedgar2095]

Amazing work! Love it

[@willpatersondesign]

Thank you! Cheers!

[@starwarz8479]

Very cool Just curious if you'll show the same thing with affinity designer?

[@willpatersondesign]

I don't use that software, but you can do the same thing!

[@roaakhaled2222]

hello Will thank you for sharing your experience, it really helps and clears up a lot of confusion especially for junior designers, I've always wondered wither it's right or not to re-use the same font for different clients or brands, or should I purchase different fonts for every client.

[@MarkAnthonyPadal]

Designing a logo for yourself is hard. lol so true. Even now I'm not happy with my own logo. :D

[@willpatersondesign]

Truth!

[@phatbi971]

Please what was the name of the app you mentioned to create the Brand Brief?

[@OmisaAA]

so helpful👌👌

[@willpatersondesign]

Glad it was helpful!

[@VeigaSupremo]

14:27 how can I do this? It's a especific tool? :o

[@salheahmed4582]

Legendary video ❤

[@a.s3911]

So no one's going to comment on how crazy Will was shaking his legs and the slight shaking on the camera? XD Glad, I'm not the only one! Btw, your videos are very educational and I always try to never miss them! 😊

[@gray517]

Hello! May I ask what software or website was used to create your mind map?

[@rayan.J]

how did you make that grid part of the logo ?

[@qhubban]

Cool , thank you

[@franklinogoloma9680]

what the name of the note app you use to take clients brief ? can you provide a link to downlad >???? thank you

[@dhanushkamadusankha473]

It's "Milanote"

[@dhanushkamadusankha473]

It's "Milanote"

[@FicarAmriza]

❤

[@sakshaykashyap5425]

Ayoo wth is his task bar

[@Shaheer7X]

Did you go to school for graphic design?

[@jimobereigner5789]

No he did not

[@kevynlevine]

No hat.

[@willpatersondesign]

To hat or not to hat?

[@kevynlevine]

@@willpatersondesign we need an analysis on views on hat vs no hat videos. Then we’ll know!

[@aps-pictures9335]

“I thought sporty and a flag, so was inspired to do that” “Oh, and also, they specifically ASKED FOR A FLAG IN THEIR LOGO” Ffs 😂 facepalm.

[@timz9862]

If you’re a creative agency and you can’t design your own logo, there is no way I would trust you to design mine. If it’s easier to design someone else’s logo than it is your own, then that IS the creative challenge. It’s why designers ARE designers. If you can’t solve your own problems, how do you expect to solve other people’s problems? This is why there’s so much bad design out there in the world today. Creative agencies have forgotten how to be creative. Additionally, if an agency that has 3, 5, 8, 10, whatever designers working there can’t come up with a decent logo by itself, then the owner hired the wrong people to work there.

[@willpatersondesign]

An agency doesn’t have to do all their work in-house for a client. Your argument is based on the idea that the agency must do everything themselves for their client, instead of facilitating the need for them.

[@timz9862]

@@willpatersondesign An agency can outsource work, but it should NEVER outsource the design of their own brand and marketing assets. If they can't do those themselves, then they don't deserve to be in business as a creative agency.

[@willpatersondesign]

I'm not sure who wrote that rule in the rule book... From experience - designers and creatives collaborate with each other not because they can't do the task, but because they can get better results from it. @@timz9862

[@timz9862]

@@willpatersondesign There is no rule book. What I'm saying is that if your agency has more than a couple designers working there and none of them can come up with a logo that works for your own brand, then you don't deserve to be a creative agency, you've hired the wrong designers, and/or you've failed as the agency owner in properly teaching your employees what your company is all about. Or, you don't even know yourself, and again, should not be a creative agency. You shouldn't have to get "better results" for your own brand if you know your own brand and have hired the right people. I'll stop now. Thanks for replying.

[@stylvity]

Please how do I become the best logo designer

[@mbinnig]

Great video but the process is not a brand identity process, it‘s a visual identity process. It lacks of brand story, brand personality and verbal identity. All that is a brand identity. A logo is just part of a visual identity, which is part of a brand identity.