Want YOUR Logo To STAND OUT? Watch This Now

[@thefutur]

Want to learn more about logo design: www.thefutur.com/course/logo-design-01

[@Karmator]

The U and A also make up a Japanese Kabuto Helmet (which is a type of armour). The logo mark concept is actually brilliant and memorable Chris. Sure the logotype could use some work but its not as bad as you make it seem 🤷

[@MaxChesky]

Absolutely

[@RubenHandlesIt]

I fought it was a bone 🦴

[@dannyomo]

Nothing about Under Armour's brand, marketing, etc says (to me) anything about actual armor or where the mark originated or why it's important. If they used the Kabuto helmet prominently on their site or in their product design or marketing, then I can see it being a great part of their story. it's not, though.

[@goodvibesvince]

He’s overthinking it.

[@italoruz]

You know, in the end, only the designer knows these things because only he cares. The general public doesn't know that, it doesn't care, and if they find out, the most they can say is... Wow, that's interesting. What I mean is that these conceptual ideas and all the storytelling they put into the logo don't change the purchase decision, because the logo doesn't take care of that. Stop believing that the logo's job is to transmit the concept or essence of the brand. The logo is an identifier and the designer's job is to make that identifier efficient. Period.

[@massmanpro]

I like the Under Armour logo

[@goodvibesvince]

The Under Armour logo looks fine. This is a prime example of being so hyper involved in design that everything has to be “not good enough.” I remember when I was in design school, I couldn’t look at anything without picking it apart. I believe this is what’s happening here. A result of constantly thinking about (or overthinking) design.

[@NadiaNj]

Honestly, I don't think thats the reason.. I for years didn't like the brand I associated it with being "not coo" because of how all the visual elements (including logo) looked like.. The concept for the logo is great yeah, but something just doesn't feel right. I wonder if this could be with the brand overall? And tbf not every brand is gonna be appealing to everyone so maybe thats it lol

[@jzee95]

Oh man I can't wait until you check out the new Jaguar visual identity.

[@SimonBell78]

😂😂😂

[@jellejeremiah6793]

Jesus Christ. It's horrendous 😅

[@FlameForgedSoul]

We hate you, We can't un-see it now.

[@enterpriseux]

And you guys call yourself professionals? Laughing about somebody's work? How many of you did even have a chance to work for a big brand like Jaguar?

[@prfkct]

You mean jaguar the makeup company?

[@paxjackal]

I'm glad I came across this! As I watched and listened; thinking about my own small company's logo, based on old Greek motifs, projecting it beside those classics that Chris pointed out, POW! My mark hit me in a clear and damn new angle! Thanks Futur!!

[@dfd4688]

I like this format, it looks good, it’s well balanced, not at all complicated, has a fair amount of depth and versatility…appears to harmonize with the universal principles mentioned… But…”here’s the thing…does it feel like it’s gonna get tiring…like you’re going to get visual fatigue from it… does it inspire you”…is it in good taste… these are spectacular questions to consider. Your welcome. But seriously, I love the synergy between you and your team. Much respect. Cheers 🥂

[@thefutur]

Thank you and cheers.

[@aks.smb.michael]

I may not agree with the selection of a “bad logo” but his advise for a great logo is spot on. Take the important aspects of the video people

[@VernardNuncioFields]

You're also missing the genius in this design that it's part of 2 interlocking chain mail pieces that make up armor.

[@dannyomo]

I think that sort of proves his point. If the brand storytelling isn't there, no one will know the super smart thing you did to create the mark. Nothing about Under Armour's brand, marketing, etc says (to me) anything about actual armor or where the mark originated or why it's important.

[@goodvibesvince]

@@dannyomo Meh, the same could be said about the Nike logo. Yet, it’s still held in high regard and people love the brand.

[@cassiodvieira]

I personally like the UA logo. I think it's very clever. However, I did use to work for an in-house design team where I had to design a soccer ball design for a partnership with UA and it was awkward to design around the logo due to the shape of the logo.

[@shrutisonali5008]

I absolutely LOVE this format!!💓💓I would love to hear your insights on design and see more videos on design direction. Please keep them coming!🙌💓

[@Dennis_Boyle]

Thanks again, Chris. Love listening to you while I work...

[@thefutur]

Appreciate it Dennis.

[@LaterCreator]

Liked it and would watch more videos with this format. Also, came across you video on personal style some months ago and it was an eye opener - have started changing my wardrobe. Thanks, Chris.

[@jose828]

Despite being such a short video, it was still very in-depth and informative. I emphatically agreed with everything you said in this video!

[@TheOneAboveAll-001]

I'm so glad someone said the quiet part out loud, after thinking about it a little bit, that will be a really hard logo to design.

[@GeluFlorinNegrut]

I agree. It would be a challenge

[@EbenezerOnu]

Great insight on the fact that not having a process affects design work and strains the brain of thinking it's doing something new. Personally have no problem with the UA logo as design is subjective. Thank you sir for all you do

[@VonGreen]

And this whole time I'm waiting for him to say why the Under Armour logo is bad...

[@ChritsianBucic]

The logos' mood board comparison with our logo, it's an interesting approach! Thank you, Chris.

[@DualBoyy]

The way Chris spoke about UA logo made me reconsider whether I just don’t see that this logo is somehow bad 😂 But I never had a problem with it. It’s simple, clever, looks kinda sexy, confident and sporty. It gives me this aggressive vibe. I like it, even though I don’t own any products by them. Remember, just because Chris says it’s butt doesn’t mean you can’t like it

[@TJB_Creative]

I'm indifferent about the aesthetics of the UA logo, but Chris never mentions specifically what he dislikes about it. As influential as he is and as much weight as his opinion carries, I think his audience deserves to understand why he feels as strongly as he does. It almost feels like the UA mention was just clickbait for a side discussion about taste & trend. Just an observation.

[@thefutur]

maybe follow up video?

[@phunam6804]

shouldve explained it here... you lost me. sorry

[@eduardrosenberg7190]

@@thefutur If you criticize-propose

[@TJB_Creative]

@@thefutur That'd be valuable. From an objective standpoint, I think the UA mark satisfies basic logo criteria (simple, scalable, legible, distinctive). So I guess I'm just curious to know why Chris thinks it's in poor taste, and how he'd execute differently.

[@GeluFlorinNegrut]

I agree with Chris here. I never liked the UA logo at all. I can't seem to get myself to buy their products because of it. I tried to convince myself into liking it after many years. I'm actually surprised they got as big as they have. Thought they might change it in time with something more refined at least. They got as because in spite of their logo not because of it.

[@lverg]

Love this talk through/explainer format! Nice to hear someone as experiences as Chris touch on relatively 'basic' topics like this.

[@thefutur]

Glad you enjoyed it!

[@smrsn]

Love it. I thought I was alone thinking the same about a logo you’re gonna wear or have around to see.

[@GeluFlorinNegrut]

Definitely. That's part of my litmus test for any logo I make. Would I wear it or have it near me associated with me.

[@robertdufour2456]

Wow! I have always had the same opinion. The logo has been around so long, I thought I was missing something.

[@waxmaster-c]

I think the UA logo is pretty sick. Definitely memorable. I agree it could have been executed "better", but I like the weirdness of it. I think that's what makes it stand out.

[@SimonBell78]

Unpack the new Jaguar branding Chris! Everything, and I mean everything is wrong about it at every single level. In fact it makes GAP's rebranding nightmare look like genius.

[@Raddioacctive]

I usually love your content, but I don’t get your take on the Under Armour logo. To me, it’s genius-bold, fresh, and super recognizable. The abstract style makes it stand out compared to other logos. I honestly think it’s one of the best out there!

[@kwansonezra5586]

Yeah but if you try to scale-up the logo, you see Chris' point.

[@bdoggtoronto]

That's neat to hear. To me, the logo disappears and to be honest I never remember seeing it. Despite being in the stores that sell it, repeatedly, I just don't even remember seeing the logo.

[@thefutur]

we all have our own take on shapes. glad you like it.

[@PeteDetails]

As much as I love the long pods, these info packed shorter episodes are amazing! My mom is the Global SEO director for under armour, she agrees that design is the weakest part of the company

[@enterpriseux]

Well, maybe this is the reason, why she is director of SEO and not design :)

[@georgioskanderbeg]

@@enterpriseuxa good SEO needs good design too

[@TheLuisMiranda]

I loved this vid. It stood out to me because I got used to the conversational content 👍🏼

[@saralaporte1271]

Thnx for ur insight! I am a 47yr old wire weaver and leather worker. I stop short of calling myself an "artist" because I struggle with coming up with my own purposeful designs. Most often I follow a tutorial, either free or purchased, and then gain ideals thru modification or happy acidents as I work this other person's design tutorial. I know that there is a thing called the 7 design principles. I read them but have trouble understanding how to apply them. My questions: A) can u point me in the direction of a book, or such, on applying design ideas to generate aplicable elements (in my case wire &/or leather jewelry concepts) B) based on ur professional experience, is the ability to create, from one's own imagination/idea to a physical object representative of that idea, a born talent/gift or can it be learned and can it be learned later in life? For anyone who may reply to this comment, I thank u, in advance and I appreciate ur time ✌🏻

[@jai.forsure]

first ! always the best with u guys . thank u chris do and the team

[@SonOfOdin777]

Gosh thank youuuuuu! not a designer, but back in the early 00s the first time I saw the UA logo, I thought it was hideous!

[@ajackson999]

As always, love your work Chris!

[@emilianoaugustogalassicarr6869]

I would’ve liked to see Chris’s interpretation of the Under Armour logo

[@thefutur]

like a redesign?

[@emilianoaugustogalassicarr6869]

@ Yeah! Like a redesign. To learn how to fix the problems that Chris is addressing.

[@kdigitaldotma]

As a design professional, I'm also struck by Under Armour's paradoxical brand identity: exceptional product engineering shackled by a logo that whispers when it should roar. Their technical brilliance deserves a visual language as innovative as their performance wear.

[@everykneeshallbowzao]

Thank you for mentioning the AI solution or option that people are considering. Many startups are doing this these days. They actually believe that AI gets the job done and don’t understand what goes behind branding. Perhaps you could make another video that really explores this problem further. Also I completely agree with the aesthetics of Under Armour. Compared to other sports brands I have never looked at Under Armour’s logo and thought, that’s a beautiful logo mark.

[@dFrittsy]

Can't wait for the follow up video about how Under Armour has also employed such amazing business practices that they've overcome how horrible their logo is to become a, as you stated, multi billion dollar entity with a logo that's been practically iconic for decades and that people would recognize from miles away.

[@GeluFlorinNegrut]

If they're successful doesn't mean their logo is good. I say they're successful despite their logo.

[@goodvibesvince]

@@GeluFlorinNegrut Yeah, then explain why people are wiling to buy expensive hoodies with a giant UA logo on them?

[@GeluFlorinNegrut]

@goodvibesvince There are loads of many other possible reasons and buyer profiles but you're acting as if most people don't have terrible taste.

[@edwinmavado1826]

I appreciate chris for this impacting information 🙏

[@EverythingsByDesign]

This was good to hear. I wish I would've carved my lane in identity and branding. I can do it and have created some very cool things, but I wish I would've put the time in and just focused on that. Feeling more like Jack of All Trades here.

[@MarkT923]

I remember when Under Armour started to gain traction, the logo bothered me. Maybe it was because I didn't fully understand the brand at the time, but I couldn't grasp why an X would be prominent for a brand called Under Armour. Yes, I saw the U and A in the logo but aesthetically the X stood out and it felt "cheap". I'm not sure if it was because I have always gravitated and appreciated minimalist graphic design, so from a design perspective the UA logo didn't sit well with me as it's bulky and almost playful for being an athletic brand. It's know they're a billion dollar company so my opinion doesn't matter. I'm one of those people that will dig deeper into a company or brand that I don't know about if I see simple and clean design. For example, I didn't know what the GIAD brand was until I saw your hat. The minimalist typography design resonated with me, so I dug deeper into the brand and the brand spoke to me, so they gained a customer. On a side note, I know a lot of businesses lead with a value proposition but I've seen some strong value propositions but when I see the product it's terrible so I drop. I like to balance leading with design and value. I think they both support and need each other. I wrote a blog about this very topic on my site. Anyway, I agree with you on this one Chris.

[@saalih19]

You are correct! I have always said that. I would never wear under armor because of the logo. It looks like a generic secondhand brand…

[@werewolfpreyan]

I see you Chris taking notes from the podcast about "Virality" and "Formats". You are using those formats and experimenting. Love it! I clicked this video, specifically thinking.. "umm, this isn't something he does or Futur does? Let me see what it has" good job to bring in new viewers. I always felt your formats had staled little bit (coming from a good place). But now, I think your experimentation is gonna work. :)

[@Michael_Kove]

Love to hear your take on new Jaguar logo...

[@oxskaterxo]

I actually like the UA logo, it is memorable and unique. I'm curious how would you do it differently though. Perhaps your version or remedy to it.

[@thefutur]

do you wear any under armour merch w/ the logo?

[@waxmaster-c]

​@@thefutur I would have if I actually liked their clothes / brand. Let's say the logo was Acronym's logo. I would have rocked that easily.

[@GeluFlorinNegrut]

The F1 logo is such a great example. I loved their previous logo but I saw such amazing potential in the new one, it's so flexible and it lives in its applications and how it's been implemented.

[@mtnpfi]

In a hurry, yesterday I quickly pulled out a top, perfect fit, unique material, and I thought: why does this terrible UA logo has to be on it?🤣 I really like this format and I also enjoy the discussion it sparks!

[@malaikamebane7161]

Awesome information I really needed to hear it.

[@6jay6man]

Thank you! I have never liked the way the logo felt. I have in fact removed the logo off of a shirt because I loved the quality of the material. A Nike shoe compared to an Under Armour shoe? Not even close.

[@thefutur]

Not even close.

[@GeluFlorinNegrut]

100%

[@cruztube23]

I wanna meet the persons who convinced Jaguar to do what they've done. These persons are psychology masterminds and I wanna learn from them - the art of hypnotizing clients.

[@GeluFlorinNegrut]

Lol! Not sure, I haven't checked but it might be their in-house team.

[@fishhuntadventure]

1:31 I’m no millionaire or hyper-successful graphic artist but I disagree with the thoughts here. Logos do different things. Cracker Barrel and Sierra Nevada (actually all four) are not just branding. They communicate much more than ‘brand’ in that they reinforce the architecture and “interior design” that defines their brands. Cracker Barrel in particular reinforces the particular aesthetic and ambience of their restaurants, constantly updating the “warm fuzzy” tanks of their market. Everyone knows what it is. McDonald’s or Apple aren’t selling an ambience or environment- they are recognized brands (just as the Nike swoosh) but there’s a different market approach because those markets are buying for entirely different reasons than the reasons people eat at Cracker Barrel. The logos of Cracker Barrel, Ghirardelli, and Sierra Nevada are necessary and appropriate for the differentiation and culture of their intended markets.

[@thefutur]

Yes, there are exceptions to everything.

[@studioriz]

Would have loved more of a breakdown about why the Under armour doesn't work and maybe your take on what would make it better. Probably this element I noticed the most is the harshness of the curve to a straight line (boning effect) in the arches of the shapes. Which does throw me off. Also potentially feels too bulky for something that is thin and light under your clothes.

[@takeotenn]

Any discussion on how to adjust or correct said logo?

[@dalmainjordaan8311]

Great video!! Wished you “fixed” the under armour logo to have a contrasting idea.

[@thefutur]

Next time!

[@wolfgangk1]

"We're a small nonprofit promoting prostate cancer awareness in Ohio. Finding a good graphic designer has always been a challenge, so I turned to AI tools for our latest project. After hours of instruction, the AI nailed my vision of elegance and classic design. The results are gallery-worthy, sadly but I can't attribute them to a human designer. Finding someone who understands 'iconic, classic, and elegant' has been frustrating. Thanks to this channel, I finally got what I wanted."

[@darrin.otoole]

When you realise the background of the company is for layers to wear under the armour(of American football pads) you realise the U and the A intersect specifically to put an American football in there. It’s a vital consideration for understanding the logo.

[@moaizraza4907]

Thanks a lot Sir. It clarified a lot of things.

[@DHM_Creative]

Trends vs fads, good point 🤘🏽♥️

[@thefutur]

people mix trends for fads. good to stay on top of trends. but don't chase fads.

[@SebastienT]

Chris's comments about the Under Armour logo in the video really resonated with me, as I've always had mixed feelings about it. While some people may appreciate the design, I find its execution amateurish. Whenever I see it in shops or on people in the street, it gives off a distinctly cheap impression. As brand expert Marty Neumeier says, 'A brand is people's gut feeling about a company'-and my gut feeling about Under Armour's visual identity has always been underwhelming.

[@damonharris-brennan5810]

A lot of people backing up the under armour logo... personally I don't love the weird curves to straight edges on the inside, the thin inner lines next to the thin bit of negative space which won't scale too great, the fact it's edges make it feel encased in an invisible football shape... not a great shape... and the font 🤢 so many tiny cutouts and there's 3 copy paste R's. Pretty uninspiring tbh

[@TheBrandMechanic]

I like the Under Armour logo. It's industrial and speaks to the grit and grind it takes to achieve vs Nike's swoosh who speak on releasing the inner athlete. Under Armour is for the underdog. If I was redesigning it I wouldn't veer too far from what's already in place.

[@alan-michaelalston3047]

The UA logo is really the perfect example of function over form. It’s brilliant, but brilliant is allowed to be aesthetic. Cmon UA!

[@Chris-bw9bq]

There are brands i really like that i hate the logo and will only wear items were the logo is very small or not on the piece. It's honestly kind of annoying wanting to support a brand but having to dig to find something that doesn't have a horrible logo plastered on it.

[@thefutur]

Chris. you are a design snob just like me.

[@m2mdohkun]

I'm a nobody. But I love stories. So story to me the new UA logo that you personally love. No judgment. I just love learning.

[@GeluFlorinNegrut]

Oh, come on Chris. I was expecting a Jaguar video. 😆 You know I'm right. I guess you made this people before they released the first images and I'm sure these videos take time and a lot of work. I really appreciate them. Thank you for this UA logo critique! I feel avenged 😅 I had so hear someone else say it. I throughly dislike it as well. Couldn't bring myself to buy any of their products because of it. Looking forward to the futur Jaguar video. No pressure there. 😅 I'm so over hearing from all these online "experts" about how it's bad. I'm actually hoping for a nuanced and even looking forward to hearing a different take that I might not agree with. 😊

[@shawnee_kanin]

I normally agree with most things you say. I was a bit surprised you don’t like the logo. But I was just looking at the Under Armour logo the other day and thinking it hits all the marks for me. Instantly recognisable from afar, stands out, simple, lots of meaning, functional, marketable and just works suiting the brand. Agree though with most everything else you say here. But we should not be bound by rules. In fact how often we tweak outside the math because it measures balanced but does not look balanced to the eye. There is artistic elements that have yet to be explained. I agree one should not break “rules” just to try and be unique. But they should not imprison us either if there’s an appropriate reason. Like a jazz master first learn the rules then learn how when and why breaking them can be a powerful tool when used correctly. Love your work though and you’re certainly more skilled and proficient than I am. So this is just my opinion. I would like to know what it is besides saying you just don’t like it? Is it too heavy? You do not like the Arc and ratio used? Do you not like the taper ratio? What rules is it going against that grates your nerves? I’m genuinely curious.

[@JuniorTobias525]

You should do on the Jaguar rebranding it's perfect for the algorithm and I wanted to know your take

[@dejankeleman1918]

Hey Cris, just want to complement your speaking skills, you sound great and understandable even on 2x speed here on youtube.

[@thefutur]

Appreciate you, I try!

[@buildbrandsite]

Loved this format. As always great info. 🎉

[@thefutur]

Glad you liked it!

[@mr7_studio]

Waiting to see your take on new JAGUAR rebranding

[@GeluFlorinNegrut]

Same

[@thehumblekingdom]

This is awesome thank you

[@upcloseimage]

Excellent video.

[@ThisDesignLife]

I love the UnderArmor logo.

[@thefutur]

you do Chris? you rock UA?

[@ThisDesignLife]

@@thefutur It maybe that all my tennis gear is UA and I win matches with it on. So there's probably some subliminal love for the logo rather than looking at it technically.

[@Velo_Tee]

I sent Chris a DM on IG back in 2021 asking about our logo for our baseball/softball bat bag product. Someone liked a logo that more or less showed what the bag could do, but I liked the more abstract "athletic" feeling logo that I ended up choosing. My question to Chris back in 21 was, do you need to design a logo that describes what your product or service does? He was gracious enough to respond by saying: "Logos do not describe the product or service. They're about a feeling or idea." and thus, his statement/affirmation of how I was feeling towards our logo decision was validated. So, thank you for your kindness in responding to a random stranger back in 2021 :-) All the Blessings, Jeremy

[@GeluFlorinNegrut]

Thank you for sharing that story🙏 That's setting a good example (by Chris) for others to follow.

[@Velo_Tee]

@@GeluFlorinNegrut Absolutely, def was impressed and it made a lasting impression on my as a biz owner myself.

[@DewiMaileLim]

I’ve always felt a certain low-grade repulsion with the Under Armour brand mark - and usually don’t have a response like this with any other brand! I’m definitely not their ideal customer but when I see that logo I usually go in the other direction.

[@leedodge4227]

I don't know what to do, I like the UA logo. I think the designer got it right.

[@thefutur]

excellent. design is subjective.

[@BettaFreaks]

Masterclass! 😃

[@aditidhopate]

I really love when you talk about logo Chris. As it's my passion and profession both. I am always curious to know your opinion about big brand logos and their usage of using the logo as a brand. I am glad to knowing that I follow the same process by putting my logo infront of bunch of other logos which are their competitors or better than them and then I do analysis. I really love what you said about trend and the difference between trend and fad. Totally agree with you on all of this. Thank you so much billion times for making this amazing video Chris 🙏🏻🙏🏻❤️❤️

[@Jaami]

More of this please ❤

[@hirschstudio]

Love the video! Chris what do you think of new Jaguar rebranding ?

[@thefutur]

It’s bad

[@GeluFlorinNegrut]

​@@thefuturlol. I guess I got my answer faster than I expected 😆 I respect your opinion 🙏 I'm not a fan but I wouldn't be as quick to say it's all straight out bad. Sure, they have some disjointed elements that don't work well together. Looking forward to see their new identity on the products on the 2nd of December with a whole new design language. Jaguar is in a tough place right now. They repositioned themselves. They're moving upmarket. They're now competing with Rolls-Royce, Bentley and Aston Martin and they're pursuing new customers (while alienating the old ones I'd add).

[@freshsage6809]

Kinda funny how this came out just as Jag dropped their logo bomb.

[@dunjee2]

I love this!!💯❤

[@wilsono2940]

What would you do to improve the UA logo?

[@thefutur]

I’d have to have a conversation with the ceo to see where they’re headed. Maybe Crete an icon for them that’s not UA.

[@ryan_robertson]

Always admire the insights and knowledge you share. From a format/feedback perspective. The white contrasting background is far too bright to watch, especially at night. Perhaps you've answered this elsewhere. The tape over logo/brands on your hat is a distraction (to me). It gets me curious as to what it is. This could certainly be a tactic.

[@stavrosgeorgiou5804]

The Under Armor logo is the FIAT Doblo of Aesthetics. 🤗

[@GeluFlorinNegrut]

Fiat Doblo as in it is multi functional? Did you mean Fiat Multipla? 🤔 I think the original Multipla before the face-lift is a great car design btw. The fact that it was rejected by the public at large doesn't mean it people are right in their bad opinions.

[@stavrosgeorgiou5804]

@@GeluFlorinNegrut you are right, I am talking about Multipla, the ugliest vehicle in the recent car history.

[@AlphaFrame-n3u]

Ur systemically true, Chris Do. Thanks.

[@thefutur]

I appreciate that

[@Classy188]

I've been thinking about updating my logo for the 4th time to make it more "basic"

[@emohambi]

Noted Chris. I am indifferent about UA logo. To me it has most of the aesthetics + geometry used by old MASTERS of ART. Talk about dynamic symmetry, it passes!!! It's really a simple and yet amazing LOGO. Period. Thanks.

[@welling1]

i never saw the 'U' and the 'A' in the Under Armour logo until you pointed it out. I just assumed it was representing a guy with his arms arms up in the air with his legs spread out doing a weight lift (the product, when it first came out, was targetting this demographic).

[@thefutur]

Now you can’t probably unsee it.

[@JamieGandall]

Thanks for the breakdown! A bit off-topic, but I wanted to ask: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How should I go about transferring them to Binance?

[@HowToDrip]

[Diversity] Equity and Inclusion (DEI), you mention; large corporations are dumping DEI. It was a fad.

[@lootbae3061]

As a designer, I agree with Chris, the UA logo is not good.

[@robynleesamuels]

I like Under Armour as a brand. I love their running shoes. They're the best for me cz i get everything I want from a pair of black UA sneakers. Would I wear their other Appearal? Not necessarily.

[@thefutur]

on the other side, I rock Adidas logo all day long.

[@nickpapa1721]

How about the jaGuaR logo?

[@imdxpertm]

Hey Chris, can you please do a video on Jaguar rebranding.

[@OCT_MORAL]

I want to use an already logo but I changed One word from the two word logo and took the actual logo and shrunk it and stretched it.

[@aric85]

Please do a video on the jaguar re-brand!

[@Paciffic]

Ok so let's see - the Under Armor logo: 1. Harmony, Balance, Ratio etc. - yes, it's symmetric and balanced 2. Looks good when scaled down - yes, i've seen it multiple times scaled down, looks good, clear and readable 3. Not overly complicated - some logos can be complicated so i don't see that as a must have, but whatever - yes, it is not complicated 4. Very versatile - yes, like gucci logo can be used as a pattern and on different aplications. Not sure where does this come from, seems like a troll ai generated video to get people to comment (you got me lol)

[@thefutur]

nah. if following the rules made for a good logo, everyone would be good. there's beauty and harmony in forms, and this one falls short for me. feel free to buy all the under armour gear you like though.

[@Paciffic]

@@thefutur Understand your point, cheers!

[@doggolovescheese1310]

Lol I love my logo but I think it's better as a webpage decoration xD

[@Listaroo]

I always thought their logo was a dumbell whenever i see it, but it could just be me

[@GeluFlorinNegrut]

Same here. Besides always associating it with Dwayne 'the Rock' Johnson it makes sense. 😅 I suppose it's two linking chains ⛓️ and the letters "A" and "U" hence the under armor.

[@ObilloFitz]

Finally Someone calls out the Under Armour logo

[@GeluFlorinNegrut]

Yessss! 🙏

[@filetmignon9978]

This post is great timing with the recent launch of Jaguar's horrible new identity lmao

[@thefutur]

do we need to do a video on this?

[@filetmignon9978]

@@thefutur yes!