Personal Brand Creators are LYING to You About Their Success

[@PaulSharpCoaching]

A mentor once told me don’t trust a man that walks without a limp. His point was people that are perfect haven’t been through anything yet. Once you’ve gone through some serious challenges it shows. You’ve got a “limp”. There are some scars. The thing is this takes time. In my 20’s and even my 30’s I couldn’t have spoken with authenticity to heart break, loss, or serious struggle. Until my 40’s I couldn’t speak with authenticity to health issues, and losing everything. It takes time to gain experience and discover who you really are. Then it takes more time to figure out how to then bring that man or woman to the world in a way that benefits those around you.

[@thefutur]

I think the metaphor works. but not to be interpreted literally.

[@robob3ar]

First thing that came to mind is skinny people who never were overweight telling how to loose weight - I did the journey of loosing 100 pounds and still I can’t tell for sure if it will work for you, if that was the right path, it was for me, but I can’t put all my integriti and say - it is 100% for you.. it is 100% for someone who is in exact position as I am/was.. What brings me to think - all the confident peope giving advices - how are you 100% sure about what you are saying is right..

[@aispartanzoo]

Great insight, thanks for sharing 👍

[@TrlyCaio]

I enjoy this view but not every day is promised to us! We should always strive to be our best in the moment. Not in terms of being "perfect" all the time but being the most authentic, present version of you. That's the best gift you can offer anyone including yourself ❤.

[@jalenfrommiramar]

So real

[@TheoGayejr]

"How can you go around telling people who you are and that you've got a strong personal brand when you don't know who you are?" Nailed it.

[@j.singer8461]

Thank you for calling this out, Chris. I can't tell you how many business owners I know who feel like they are failures because they haven't hit 'unicorn' status. They're living great lives - but not at the level of what you see on KZbin or other media channels.

[@thefutur]

we have to have a healthier public dialogue about this. too many people are depressed, suffer from anxiety and think they're the only ones. all alone.

[@yourlegacyfilmmaker]

The remedy to this is just get off social media. Stay away from the comparison trap and go live life. Once I stopped opening apps, and only showed up when I felt I needed to, my life got substantially better

[@TheWritingSample]

​@@thefuturthat's very true. I've met many who think they are the only ones. I think something great would be if we'd stop feeling alone, stop putting social media down, and start using it to create groups that support each other and the economy - companies/brands of the future.

[@j.singer8461]

@@thefutur Please continue to use your channel to share this important point of view. Maybe we can flip the script in 2025. I am happy to lend my support.

[@knamaky]

A lot of this is the fake it till you make it mentality. But most people just fake it, never make it, and convince themselves that they’re something they’re not.

[@thefutur]

believe it til you achieve it.

[@yourlegacyfilmmaker]

Excellent way of putting it

[@theviscone]

@@thefutur I'd add "believe it till you achieve it" alongside trying not convince yourself you achieved it instead of trying.

[@JessicaPradoHanson]

Yes, in my trauma healing journey I learned the worst advice that held me back was rooted in faking it until they make it. The best advice came from people that mastered that task and knew where their knowledge begins and ends. He is right. They don’t have real credibility so they have to fake it. Then they also have low self esteem because deep down they always know. I certainly did.

[@Jecerey]

Do it until you become it, stop faking and start being, everything in life has levels, play at the level you're at and grow.

[@lianavibesfilm]

Love this so much. Vulnerability is so frightening. But what Ive learned is the healing aspect that comes from people all over the world that see themselves in your story. The beautiful part, is even if not many can see themselves in your story-maybe your life experiences were too profound-it cements that you truly are one of a kind. Making those you connect with that much more meaningful and rare. A beautiful ode to everything you’ve gone through.

[@thefutur]

who are we if not the person who has overcome all the stuff we've had to deal with?

[@gabrielatutalo]

So true! When you’re building a business, most of your time is spent on operations, problem-solving, and delivering great customer service. Meanwhile, there are so many people online selling the idea of “building a personal brand” without having real, fundamental knowledge to back it up. The irony is that there are incredibly talented entrepreneurs out there with strong personal brands, even if they don’t realize it, yet they stay behind the scenes while the internet amplifies the voices of those who lack authenticity. It’s frustrating, but it shows the importance of balancing visibility with substance.

[@Chant.Williams]

Chris! I love this. I have been on this journey of creating a personal brand for a couple years and have really landed on the path of self discovery and realizations that some of my beliefs are false. I wanted to use AI, create a marketable brand and make money BUT it has been so different than that. I have found my false beliefs and weaknesses, worked on making them stronger and discovered my authentic brand in the process. You have been a part of that journey for me! Thank you.

[@milatheehostkeyper]

I appreciate this conversation. I have been hesitant about the content for a new channel I’m debuting because I only have my stories and I’ve been persecuted for being too” real. I haven’t seen people talk about their own stories so I thought it isn’t what people want to see or hear. This convo gave me more courage to keep doing what I do. Thank you!

[@carlafrancisco590]

You just said it all in 10min. Amazing! I would take 2 hours and still probably not enough time for me to express my thoughts on this, which are 100% aligned with yours. That's the power of a good speaker, so congrats to you!

[@TheWritingSample]

Yeah that was very succinct. And i think it spoke to the audience whether they realize it or not. So many channels are focused on telling others how to have a big channel that we are getting the wrong message. It's nice to see someone seeing it straight.

[@pondedyam]

@@TheWritingSample Facts

[@ninazapalaENTP]

Wow, this short resonated with me deeply. I am a person committed to the path of the true self, living life from my truth. For years, I've been posting on KZbin about a process I developed, spiritual personality typing, while navigating my own personal tsunami; doing the inner work. I've been on KZbin for years and I'm finally seeing a small amount of growth, realizing I'm a very tiny fish in a very big ocean. And, what you say is true: I've stopped caring because I know in my heart that if I reach just one person who goes on to become better in some way, I will be fulfilled. Thank you for sharing.

[@danrattigan96]

I’ve unfollowed, and become disillusioned by, so many creators this past couple of years because I thought I liked their content, but they’ve turned out to be D-bags when they’ve let the mask slip. It’s a hard case to argue in this era we live in, but I still believe that being a good person and having a good value system is more important than anything else. Thank you Chris for being a shining light on this

[@chipcook5346]

There is nothing unique about modern times regarding this. In the 20th Century: Milton Berle. Bing Crosby. Jimmy Savile. Napoleon Hill. Book, movie, song, show -- they all had a brand, not a persona, and the guy behind the brand was at best a disappointment.

[@danrattigan96]

@@chipcook5346 that’s true. I think it’s more prevalent now though because the idea of ‘celebrity’ is way more democratised. So many people are vying for attention, and there is inherently way less accountability now, and so people feel liberated to say or do whatever to get views. The amount of people I’ve followed from the beginning (when you’d assume they are at their most authentic), only for them to completely abandon their values the second they get a bit of traction is super disappointing

[@thefutur]

when the public persona doesn't line up with the private one, watch out! look what happened to so many celebs who are fake nice.

[@somjrgebn]

​@@thefutur I think people could learn a lot about personal branding by looking at the long history of authors. Authors gained from their notorious reputations of being distasteful or even disgusting throughout history, but they simply didn't care either way. To them, they never accepted being a part of a gild. And that kept them consistent, since they had no incentive for changing. It was the authors who weren't consistently who they truly were that suffered, and often ones who initially looked morally acceptable suffered the most.

[@kencolac2860]

I think your experience is a very good argument for having a good value system. Because you see how ugly the people who don't are even if they popular. And the first person who is affected by your value system is yourself.

[@brandcoachtoni]

As usual, Chris you’re spot on. I like what Mo said about having a level of conviction around what you’re doing and there has to be something behind what you’re saying. It’s too stressful and time-consuming to be anything other than yourself. I’m also sick of influencers or in my space, mean girls who lead empowerment events yet they’re building it based on their persona or facade brand.

[@jabarricheus7266]

Bro THANK YOU SOO MUCH! I've been trying to solve this problem for years and now I feel I can finally launch my after as an artist. I love so you much for this information man. You're a real person. One day I hope my music reaches your ears and my 'personal brand" touches your soul. Keep up the good work my brother. One love.

[@ElMcEwan]

The approach on bullies made me so emotional - such genuine empathy. Chris Do, what an incredible human you are.

[@boredbytrash]

Finally a „old brand builder“ is voicing his opinion. Thanks man. I am a follower of The Future for so many years, mostly silent listener but have to give my props for this.

[@higherpowerlifting5065]

As a licensed therapist I decided to focus on the brand of my business as that is the product I’m offering to the market. When I’m engaged in my business I’m bringing the qualities and skills I developed to help people with psychotherapy. It’s professional. Myself as a person is not really what I’m marketing as I’m not a commodity, I’m a person, and most of my life is private. We call this having professional boundaries and ethics. 😂

[@patrickhennessy8022]

Good stuff. Just subscribed. Related to what was just shared: At marketing events, when asked what I do... I found out that introducing yourself as a Fraud Investigator (though 100% true at the time) does not attract Marketers, Influencers, Writers, Lawyers...98% of people!

[@365drivenvideo]

This is an excellent take on what we all witness on social media, but so few are willing to admit. Several "Personal Branding" experts out there are selling courses, but don't even rank on Google searches. Thank you!

[@donfredo321]

0:48 resonated with me so much 🙏 I've immersed myself in the topic of personal branding for a very long time. With respect to many other videos that give aspiring creators great guidance and direction, this is the single most important video I have ever watched.

[@thefutur]

Thank you Don!

[@coolbreeze3]

Our culture is built on broken people typically good at just one thing (specialized). The shift happening is that more people understand the need to be well rounded & whole brain thinkers. So when someone does the hard work of self examination they stand out because they’re rare. It takes time to hone crafts & this instant gratification world only gives quick fix solutions. I’m impressed with a young person who is knowledgeable in an industry but they still need to create other skills because society will only give them their Warholian 15 minutes of fame. They risk being addicted to the high they get from their success and will seek it out in nonproductive ways if they don’t proactively pursue healthy, age appropriate outlets. I enjoy your content. 🥂

[@MattPowersSoil]

HEY!! We met on a flight together - hope you are well!! Good to see your channel finally - much love!! - Matt

[@RoyalAdventuresTheRoyalLife]

Thanks for cutting the segment out. It is so good.

[@thefutur]

Thank you. for those who can't watch the whole thing.

[@RoyalAdventuresTheRoyalLife]

@@thefutur ♥️

[@mattiapeli]

Nicely said. To summarise Vulnerability leads to authenticity. Perfection flourish from shame. There is a researcher that made a book years ago and it’s Berne Brown with “The gifts of imperfection” ☺️

[@CeliaSasser]

For this reason, I help women remember who they are by uncovering their shadows through inner work. Real always trumps fake, and that is why celebrity is falling; we don't want fake anymore. Authenticity 💯

[@shootjase]

its interesting you post this because i see some of your guests and interviews as fitting this mold. theyre snake oil salesmen in one industry, get called out for it, become ostracized from that community, and then five years later theyre multimillion dollar motivational speakers. insane.

[@sophiemoconnell]

I noticed that too. The Hormozi's in particular come to mind here.

[@thefutur]

who is doing this? some are in jail and bankrupt.

[@daledavies_me]

1000% A few very well known users of engagement hubs have been guests recently and it's super disappointing to see.

[@grandjette]

​@@sophiemoconnell I'm surprised that I agree with you. I was at a point of believing that success is not a path for me with the way they pave it for us. My values do not align with them.

[@sophiemoconnell]

@@daledavies_me I didn't realise anyone was using engagement hubs, but Chris' comment about gyms really made me think of the Hormozi's. Tbh, I've always had a bee in my bonnet about the pair anyway because they're such huge fans of the hustle bro mentality... that and Grant Cardone. Also a bit wary of Noah Kegan for what it's worth given what I've heard about some of the goings-on at AppSumo.

[@ikbenmarko]

Thanks man in the Netherlands I say “Word wie je OFFLINE bent in je ONLINE brand” It’s about become who you’re offline in your online brand but I feel like an Alien saying that because it’s mostly about sales and views and little people want to be authentic (offline translation to online) hmm, this inspires me to make a post about this on LinkedIn referring tot this video. Thanks anyhow! Will let it sidder

[@LuxuriousBlu]

0:27, Whew! This quote is exactly what I’ve been going through as I start a new channel and assess and revamp my current channel. I had to go through some introspection and shadow work to know myself better, face things I have avoided and be as authentic and honest with myself as possible. That knowledge of yourself goes into how you show up on camera, your process of creating, figuring out a niche you can create and grow in and have a mutual connection with the right audience and build a thriving community. Even the process of content creation is learning more about yourself and figuring out yourself the more you create and the more you connect with other people, sharing your knowledge and value with them.

[@sepsmusic]

One of the biggest lessons I learned in 2024 is that achieving business goals and personal development are two sides of the same coin. I was banging my head against the wall for months wondering why I was stuck, and it wasn’t until I addressed some lifelong bad habits and mental obstacles seemingly unrelated to my business that everything changed… almost overnight! If you feel like you’re in a rut, maybe invest some time and energy into FIXING that thing you don’t want anyone to know about. It’s the best investment I’ve made in a long time.

[@sepsmusic]

P.S. If you can’t afford/would prefer not to go to therapy, ask ChatGPT for ways to overcome it. I’m not joking. Be sure to reflect on the deepest roots of the issue you can recall, and try to find contradictions in those roots. That’s the best way to untangle the knots

[@OliviaMoon91]

PREACH! This is so solid! Thank you for being a voice pointing this out. I super hope this "personal brand" trend is something that gets left behind in 2024.

[@LucidLivingLL]

Bro, this is it! This is what I've been seeing, theres a shift. You guys are at the forefront of it. Conscious entrepeneurship, authentic expression over personality-centered production. Will be reacting to this video on my channel, with my own thoughts and lessons learned through being on this wave.

[@Authorpreneur]

Wow. Truth. 9:00 😭 Been thinking a lot about aspects of this lately. Thank you for keeping it authentic and real.

[@kitbashedcreativellc]

This really resonates. What you are saying feels like a reminder of a inner truth. Love all these conversations.

[@shaluk8538]

This is the truth!! Such a relieve you’re speaking on this. Love your golden content man

[@RKM11111]

Fantastic video Chris! Nailed it on the head with each thing you said. Ut makes me cringe when I see creators who "sell"a life style ans claim that ut gibesbthem freedom, when inlnbreality uts a facade ro gibe others false hope. Yes, money is imporrant but the real wealth is ones vulnerability and speaking the truth and where the.real value is in being authentically you with all the good, the bad, the weak and strongest parts of you. Thank you again!

[@freshvintage]

Great video! The challenge I see on KZbin today is balancing between being genuine, trying to successfully monetize a channel, and trying to not make too much jumping the motorcycle through the flaming hoop content because that seems to be the only thing that gets views anymore on here 🤣

[@doremicoffee]

The bit about other people giving compliments or others being proud of you/me really made me realize why I feel awkward whenever I receive compliment/s for an output that I am sure I exerted time and effort on. Sure I am thankful for the acknowledgment and kind words, but I tend to learn more from criticism for future improvements. Also, being "too polite" just to please everyone contrasts authenticity.

[@bryceboy3]

I appreciate your insight Chris. Thank you so much. Just signed up as a patron member long over due. So much value.

[@thefutur]

Awesome, thank you! Really means a lot.

[@DC.edgar.espino]

thank you, i needed this conversation. so many lessons here!

[@PeaceMeBish]

So glad that you’re speaking so openly and honestly about this topic. It’s all fun and games until you get personally swindled by one of these people. A few years ago, I joined a women’s networking group. Long story short, around 99% of the women I interacted with were lying in some way about their personas. There is only one women out of about 20 that I was around on a regular basis at the meet ups who I can say genuinely walked the walk. And ironically she ended up distancing herself from ME because I was going through some hard stuff at the time (left an abusive relationship) and was relying on her services a bit more than I should have been. I’m forever grateful to her for not caring about the money and essentially firing me as a client so I could take the good from the (energy healing) work we did together and move on with my life. Rather than continuing to attempt to rely on her solely to get through a difficult time. It impressed me so much that it left a lasting impression that I hope to be able to embody myself some day. She was not willing to infantilize me and allow me to stay unwell so that she could continue to make a buck off of me. She was truly about helping people, and cared enough about herself to not allow draining clients to be around her. (Shortly thereafter, I got into specific therapy for my childhood traumas and I’m so much better off for it.) The rest of the women, especially the “life/business coaches” saw me as a vulnerable victim (which I was at the time, thinking I would find kindness and support in a WOMEN’S networking group) and absolutely took advantage of me or attempted to. Many of which are already or aspire to be known for their “personal brands” while cloaking their lack of any actual success with buzzwords and fake testimonials. Didn’t even know this was a thing until one of them stated publicly at a meet up how lovely it was to work with me when we had never actually worked together yet! You are spot on about these people just asking for fraud charges/a lawsuit, the lengths they will go to appear a certain way is mind boggling. To the point that it had me taking an honest look about how and where I was attempting to puff myself up in my own business that could potentially get me into hot water. I’m not immune or perfect, I was doing it to, but certainly not with the intention to deceive or mislead. Just to be taken seriously. I was always pretty good at being honest when I didn’t know something, but I certainly had a habit of making excuses for not delivering on things I had promised to, and become far too comfortable with just getting by instead of slowing down and taking the time to make sure that I could actually deliver on the things I was taking on. It’s a form of deception to attempt to come across like business is going great when the wheels are actually falling off behind the scenes. So I learned, why lie about that or attempt to? I’m the one who ultimately suffers in the end by not being honest wth myself and others. Boundaries, boundaries, boundaries. To add insult to injury, I was renting a place from one of them (before I had seen the true colours of this group) who KNEW what I was going through in terms of just leaving my abusive ex, and decided to attempt to smear my name and business because she thought I was after her man! I kinda had to talk to the guy because he was also my LANDLORD. The entire situation was insane, also because she would speak so highly of me as a tenant at the meet ups, but in reality they were NOT doing the things that they said they would do and I ended up having to get out of the lease 2 months early because of it. Everyone in that group thinks they are this successful power couple, when in reality they fight constantly, had mountains of debt (was told this openly, did not ask), talked crap about each other when I was alone with one of them, and are the worst landlords that I have ever had. The only place I had to go after getting out of the lease was my car, because I was drained of my energy and money by that point. I ended up losing everything. My business and most of my personal possessions. Not blaming them. It’s on me that I was not working through my own traumas that caused it, I own my part in my eventual demise. Rock bottom is a very sobering teacher. And I want to share my story not for sympathy but so that other people can learn from mistakes and work on themselves BEFORE it has to get to that extreme place. Life is slowly getting better and I’m grateful everyday. But I certainly didn’t need to make things so hard for myself. It taught me a HUGE lesson in the personas that we put on to make ourselves appear successful and worthy. Behind the scenes, it’s so true about the saying that confidence is quiet and insecurities are loud. I no longer talk so openly about my story nor present myself as a victim in any way. It’s just asking to be taken advantage of. At some point, I will share my story to hopefully help others, but once I’m actually in a good place and empowered in my recovery/healing journey to be able to actually walk the walk to the best of my ability. There is zero need to present one’s self in a way to garner pity or sympathy. All it does is attract the wrong type of people. It’s been over a year since the bulk of this went down and it’s still palpable how sobering it feels to have people treat you like you’re faking having been in an abusive relationship to garner clout…when in reality that’s exactly what I was going through and they were projecting their own deceptions onto me. Although I own my part of it, I still didn’t deserve to be treated the way that I was. So I’m in no way saying that we deserve poor treatment for making mistakes or whatever. Just that there is far more benefit to doing the work on yourself, than not doing it and attempting to appear as though you have. Hopefully people are becoming more aware of it and learning that being authentic is not about what you project. It’s about who you are and what you learned from what you’ve been through. One should be able to talk as much about their failures as their successes, since we have all experienced both. And if you haven’t experienced both, wait until you do before starting to attempt to be seen as an expert in anything. There are no shortcuts, and if we try to take them, we will suffer for it. These people will learn their lessons just by having to be them. It’s a painful reality to live in to not know one’s self. The journey isn’t easy, but it’s completely worth it. There are so many (free) resources available nowadays, that staying unhealed (and harming others as a result) is a choice. And our choices will always come with consequences, good and bad.

[@teresaprice5070]

I've always admired Chris Do; that admiration just exploded! 💥 I've waited quite some time for someone to step up with in-your-face Truth...WOW!! 🔥 Thank you, Chris!💖

[@Studio-Malaika]

Thank you so much, Chris, for addressing the critical issue of authenticity's absence in today's AI-driven digital economy. You've hit the nail on the head. I completely resonate with your fundamental notion of self-awareness: Before building a Personal Brand, know thyself and be true to yourself. Regardless of your follower count, staying authentic to your own story is what truly matters, not the manipulated numbers churned out by algorithms. In the relentless pursuit of followers, artists and creators have lost their souls, the very essence that makes a piece of art or a piece of content genuine. Thank you, and best wishes for 2025

[@yourlegacyfilmmaker]

Preach bro!! There are so many fakes out there. I’m so grateful to be the person who doesn’t care about all that stuff. I love doing what I do and that’s that.

[@1928zxcv]

basically what they are talking about here is: integrity. You can still do "facade" content purely for entertainment and have integrity. The liars, scammers, and fakers do rise fast and grow huge but it doesnt last. If you want longevity in the business you have to have integrity to yourself first

[@inspiredmethodmarketing]

Boom!! Shots Fired! Love this message. Thanks for sharing.

[@modernmakers]

The core problem lay in the fact that many are fabricating their persona. A true personal brand, if there is such a thing, is in fact your reputation (who others come to believe you are). You should ask yourself how you want to show up; that is, of course, self-awareness-you should also know your endearing traits (that's your character-who you know yourself to be). You don't have to falsify who you are to be liked, nor should you. There are 8 billion people on the planet; many will not like you or know you, so embrace your true self, flaws and all. Curating how others perceive you makes you less "authentic." Most people who spruik to "be authentic" on social media fail to practice what they preach in this regard. Thanks for sharing this. Chris Do.

[@JayHeavenly7]

Personally I don’t relate to what you said about “not knowing who you are.” But as a whole I see so much evidence of the fake creators. Definitely on this vibe.

[@diegorafaelsfo]

Thank you for the clip. I didn't think I was ready to sit for an hour and listen.

[@sherrysunshinefreeman3434]

I agree. Thanks for sharing and God bless you 💯 fold 😊

[@DaNewNormal]

Finally someone with credibility said it. Ty for calling out these fake creators.

[@jphiliprichter]

such a great video! Really good advice. We need to be more authentic and honest as leaders and the world will be a better place 🙏🏻💫

[@tianacameron9456]

This reminds me of that South Park episode about brand management. there’s a sentence that the brand manager says that sums up the whole situation: “Okay, well, remember there, Kyle, it's not so much about who you are as much as it is about what people are attracted to, okay?” As a result, this approach leaves the kids “trying on” characteristics that aren’t true to themselves all while being a victim - or having that sob story to attract fast attention. Personal branding is deep AF - it took me two years of all kinds of unraveling to find my authentic self.

[@aj-lan284]

Next lecture should be on "How to become a Great Logo and Brand Identity designer and How to sell to high ticket clients??" In Practical way with detail examples. I understand advices only with the real world practical examples....requesting you King Chris!

[@MrRuh]

Why don’t you just start designing and experimenting? You’ll go further that way with your practice.

[@michaelamaestas4950]

I have a very personal brand . I am successful. Not looking to be a millionaire . Small tiny business. We are age 70 and 65. We are still going , going , going . My success and business is NOT a lie. , Mother Bosque Garden in 87107,at this location for 8 years . I have had many small hippy type businesses for 40 years .

[@michaelamaestas4950]

I do not go looking for customers, they come to me.

[@MaxRuso]

Not only branding people... Most marketers - if they would have fiduciary obligation that would be in prison

[@philmckay9973]

most ppl selling investments too

[@CODYBrar]

people in Earth are misguiding piece of bastard peaches...i moving to the outer space when Elon is ready

[@GranLouw]

I agree 100%. There's so much fakeness and so-called 'gurus' out there. It's great that we can recognize them and 'choose' to unsubscribe, unfollow, or avoid them. Unfortunately, a lot of the system is based on perception-if you look successful, people are more likely to trust you. That’s just how it’s set up. While it's frustrating, the reality is that algorithms and society often promote this kind of behavior, making it even harder. I think the best approach is to stay authentic. People are smarter than we sometimes give them credit for, and if you're genuine, you'll attract the right audience. It might take patience, but it’s worth it in the long run -real connections always outshine fake impressions.

[@miketemple7686]

I don’t really care your “personal brand”. Just talk with me and show me you understand my business problem and how you can help with that.

[@3nityC]

Before this I ignore your videos so many times because I thought you just another fake guru but after watched this I subscribed!🏆👑

[@darrylsmart1]

So So true. Break video! Been saying this for a long time. I see so many fake it until you make it creators/coaches/I don't know what you really are.

[@urbansurvivalnetwork]

The most messed up thing about all of this is that the internet incentivises this behavior and which in turn makes the people that just want someone to see and appreciate their art think thats the only way they'll get eyes on their creations. The whole experience is a negative feedback loop! 🙄

[@MModaqiq]

Few of us can build a brand. All of us have a personal brand. This is very accurate, thanks Chris.

[@Filip_L99a]

8:10 I can't believe what i heard, had to run it back LOL. Amazing video Chris.

[@yangmumingsg]

Thank you Chris. MM from SG. You know... I had been resisting calling myself a "coach". Because somewhat deep down I've been having this sensing that most of it is BS. Take linkedin for example--people post content, write in a way others like/comment/share their post. Then they call themselves personal branding coach for linkedin... played the feeling of lack of someone else... so they can productise and monetise this "skill". And same goes for every other niche too. I resisted selling or affiliate for anything for 10 years because it just felt fake. I think you've put it out poetically well that personal brand is kinda like solving our own problems with our own solution and offering it to others. I can totally resonate with them and building my own movement now. I guess why I'm still on it when I should have had quitted like everytime before this mainly -- CONVICTION, TRUTH, BELIEF.

[@jlo8862]

So true, Ryan Higa is someone who comes to mind when you talk about the 2%. He saw what KZbin became and left

[@EamonnCottrell]

Appreciate the emphasis on some deep truths here. 👊

[@TomMepham17]

thanks for a very sane and helpful conversation

[@nomnompress]

Such a powerful cutout. Where can watch the full conversation please?

[@vladyslav_patsiuk]

I have some doubts about percentage being 98% (unless there is unbiased stats on that matter) although it might seem that way. My doubt comes from the idea that real/honest/authentic/sincere creators are not that heavily marketed and aggressively putting themselves out there so if we dim down the noise/dark psychology and dig deeper we might find some real gemstones. But I'm a romantic so I might be biased towards seeing good in humanity. This video made me a subscriber. Thank you.

[@thefutur]

Welcome to the Futur. I think social media has conditioned creators to act, behave and show up a certain way that isn't congruent with their true selves.

[@somjrgebn]

​@@thefutur I believe people are getting more in need, inequality growing being a big one (often why people try going independent), so the incentives are completely misaligned. Look at how people act when they have years of FU money and those who have less than 6 months of runway. The difference is often big unless they're what the French call a Bohemian. I've followed you for years, posted content on social media (this is a throw away), got clients that way, and decided to distance my personal "brand" from my business after learning something: How you survive can't come from the same place you find or build personal meaning. I've written things that would immediately end my business if part of its brand now (what's happening in the ME) because it hit way too close to home (literally), and likely still hurt it a little anyways. But it has been my way of making sense of myself and the world. Imagine profit and sales corrupted that? Nope. Not worth it.

[@somjrgebn]

​@@thefutur I believe people are getting more in need, inequality growing being a big one (often why people try going independent), so the incentives are completely misaligned. Look at how people act when they have years of FU money and those who have less than 6 months of runway. The difference is often big unless they're what the French call a Bohemian. I've followed you for years, posted content on social media (this is a throw away), got clients that way, and decided to distance my personal "brand" from my business after learning something: How you survive can't come from the same place you find or build personal meaning. I've written things that would immediately end my business if part of its brand now (what's happening in the ME) because it hit way too close to home (literally), and likely still hurt it a little anyways. But it has been my way of making sense of myself and the world. Imagine profit and sales corrupted that? Nope. Not worth it.

[@somjrgebn]

​@@thefutur I believe people are getting more in need, inequality growing being a big one (often why people try going independent), so the incentives are completely misaligned. Look at how people act when they have years of FU money and those who have less than 6 months of runway. The difference is often big unless they're what the French call a Bohemian. I've followed you for years, posted content on social media (this is a throw away), got clients that way, and decided to distance my personal "brand" from my business after learning something: How you survive can't come from the same place you find or build personal meaning. I've written things that would immediately end my business if part of its brand now (what's happening in the ME) because it hit way too close to home (literally), and likely still hurt it a little anyways. But it has been my way of making sense of myself and the world. Imagine profit and sales corrupted that? Nope. Not worth it.

[@somjrgebn]

​@@thefutur I believe people are getting more in need, inequality growing being a big one (often why people try going independent), so the incentives are completely misaligned. Look at how people act when they have years of FU money and those who have less than 6 months of runway. The difference is often big unless they're what the French call a Bohemian. I've followed you for years, posted content on social media (this is a throw away), got clients that way, and decided to distance my personal "brand" from my business after learning something: How you survive can't come from the same place you find or build personal meaning. I've written things that would immediately end my business if part of its brand now (what's happening in the ME) because it hit way too close to home (literally), and likely still hurt it a little anyways. But it has been my way of making sense of myself and the world. Imagine profit and sales corrupted that? Nope. Not worth it.

[@EddieWoodsRemnantOutreach]

5:18 Derrick Jaxon is his name folks LOL

[@TheViolenceConductor]

Yup

[@IamCoachCourt]

😂

[@thevalueshow]

Scrolled a bit looking for this comment

[@RyRobio]

Already knew it 😂😂

[@RoyalAdventuresTheRoyalLife]

I really only follow the soul… that’s why I only follow like five people. Any of those people like you, Chris your content is such that this is what you talk about even though you do teach business and all of those things you do it from a different place. But I’ve done a lifetime of work on being true to myself. That’s what I still do and I don’t want to learn. I’m actually repulsed learning from someone that just has stats alone. I’m not saying I can’t be fooled, but I do believe the spiritual component of it, and if I feel something wonky my spirit, it’s not for me .

[@thefutur]

it's that gut feeling when something feels off

[@RoyalAdventuresTheRoyalLife]

@@thefutur exactly!!

[@unaic.2237]

So much truth in just a few minutes. Amen brother, thanks for sharing and put in together that clear for all. For me, it’s all about the content, the tools, the real deal someone can give for free on social media. Then If I need his product, service, mentorship or whatever I’ll be thrilled/honored to pay for ir, cuz I saw that this person has been through it, that knows the drill and can take me from point A to point B in a shorter period of time than what it presumably will take me. And time is the only treasure in life for me, so i’ll be happy to exchange his/her expertise/knowledge for just money. Thing is, I couldn’t care less about his material world, where he lives at, etc. The famous facade most people rely on. Trying to sell some weird VIP lifestyle most people will never have nor wont btw.

[@club.podcast]

Loved this piece thank you both!

[@imcharlessunday]

I think the most terrible of all is when some creators use PODS or Buy Followers, then proceed to sell social media growth services on the same platform. That’s not right.

[@mechakoush]

Thank you for this video! love how transparent and confident you are about this!

[@thefutur]

Thank you

[@functionalaestheticse.c.8953]

Lead with value. Solve a problem for yourself, document what you learn along the way, get help when needed, package the result as a product and build a business. If you help enough people and enough people get value from you, they will start to talk about you and share your insights and ideas with others. Lasting status and fame come from seeking to serve first with the unintended consequence of that service potentially being notoriety.

[@archercreate9005]

Absolute gold. So much truth here.

[@ForYouPage3]

Well said! Love the final message! ❤🎉

[@MetaversoEnEspanol]

Great video. I have seen KZbinrs making videos of their real lives an fail miserably because their stories are not sexy. They can’t sell.

[@juliamondi1185]

You're so awesome! Thank you!🎉

[@heatherbunch]

Thank you for speaking about this. I totally laughed at the anti-Chris...LOL. I'm fairly new to this world of entrepreneurship and it's always bothered me that people make themselves look more successful than they really are or create an image so they can get audience, leads or sales. I appreciate your take on personal brand beings us healing through our childhood traumas. As I'm journeying I'm discovering more about my self, issues I have and where they come from and trying to use them to help others uncover themselves too. I feel like it's layers of an onion. Or in the words of Donkey, "like a parfait...because everybody loves a parfait." Thanks again for speaking honestly in a world of manufacturedness!

[@martintang]

I’m not sure about other parts of the world, but the term ‘guru’ has already taken on a negative and unpleasant connotation due to the prevalence of fake, self-proclaimed gurus. Some of them, as Chris mentioned, package their business courses into overly expensive episodic masterclasses, causing many people in Malaysia to fall into this scheme. All I can say is that they are highly skilled in public speaking, presentation, and convincing others to believe they are authentic gurus. Ultimately, they lead people to sign up for their higher-tier masterclasses, which are often ridiculous.

[@nudgecreatives3737]

You all forget we are in the business of sales. And the only time you are right about people faking it to make it, is if the product doesn't work. Human are products too. Theres personal branding, theres also selling yourself

[@Creativeonthemend]

You are very wise! Thank God for young guy with common sense!

[@Maneempire]

I agree with all of that but we cant minus out the smaller brands who get shattered by this mentality of others ecause people start to ignore the smaller brands. Because there are alot of brands out there they build one aspect of building is making a relationahip with your audience. It gets hard when people start thinking your fake because they have been instilled with this mentality.

[@opinionatedartist]

It’s true that KZbin is full of people “trying to sell shovels “ as many did during the gold rush. They never found or believed they could find gold themselves but there were plenty of others who did and became their customers.

[@optimumfilms]

Teach people to act like themselves. That's not an oxymoron, right?

[@SageIdeas-h9g]

This is an extremely tall ask but I am a book junkie ... to me it's literally the universe laying on a shelf back to back ... I would be blown away If I could get that book list either as a PDF or as a photo so I can do my own DD and go through that knowledge bank. I ask with literally zero expectation, but it would mean the world to me to get an insight of all those books. Much Appreciated

[@jaredwineera9865]

I completely agree with your personal branding synopsis. I don’t agree 98% of people on social media are fake. I think it’s more about what you chose to see, and if 98% of those people are fake, change the channel 🙏

[@JennySiede]

Agree. Know who we are.

[@SimonBell78]

Chris, you've nailed it again. Love this.

[@thefutur]

Thank you

[@DonGiannatti]

One of the best I have watched in a while. Personal Branding is bullshit. Authentic personalities are far more important. However... we can see the immense popularity of fake gurus, and plastic morality and it makes it hard to over come at times. I have a friend who sends his followers 2- 3 emails daily. I hate it. He hates it. The followers hate it. He tried doing only one per week, but found that his sales plummeted (for that particular item). It is a cultural problem, not a marketing one. But - hey, I'm an old guy. I am not impressed by fitness gurus who rewrite 25-year-old self-help books or the idiotic stooges standing next to Lambos and yachts. That is not success; that's a depreciating asset. The fear of being thrown into that cesspool of fraud keeps me from doing much on social media.

[@thefutur]

we can choose to be one of the two. fake. real. even if it means at the cost of some short term wins. we win in the long run. at the end of our lives, we will have to account for the deeds of our past.

[@hiddenbuddhahealingcenter816]

Yes, exactly. No one is exempt from the ancient universal principles that govern life and each of us. We are each accountable for every action we take because each human arrived on the planet as a highly evolved spiritual being. We can each decide to live that true role and responsibility or take that power and turn it into degeneration , decline and destruction. This is a free will Universe. But the laws in the Order of the Infinite Universe always apply. I had 2 Near Death Experiences 30 years ago, each with a full life review. I felt 100 fold, the intensity of the impact of my every action. If humans listen to their true self, their soul self, then they would remember that their every action, and thought, matters.

[@vonwolfersdorff]

Love this rant. 100% with you Chris. Would love to work with you one day. Greets from Berlin!

[@MONEYvsMINISTRY]

Whoa...Excellent amen. Thanks for taking this on.

[@fakuntshakaza]

This man just called out Iman Gadzhi, Andrew Tate, and all these fake gurus showing off they lifestyle

[@rosmbell1]

Great that this came up on my algorithm.

[@WildSacred]

I have always seen through this. And can't agree with you more. I've even taking a few marketing classes and they disgust me.

[@gtan2050]

Thanks so much for sharing this! I was wondering why my BS detector would get triggered often when seeing some of these people's content.

[@TheNewArtSchool]

Completely agree! Si why some you interview some smaller genuine creators?

[@JeffTheEntrepreneur]

Love this. This post and just been myself documenting on social and tell without perfect content and just talk in the camera about my day - JeffTheEntreprenuer and did like a hormozi and or Russel Brunson way

[@chitowntexan]

🎯 This was spot on!!! New subbie. Great video 👍🏽

[@tianasmithcoaching]

So important thank you for this! 🎉🎉🎉