Rhino Announces Hi-Fi Vinyl Reissue Series Starting with The Cars & John Coltrane Cut By Kevin Gray

[@TheInGroove]

I couldn’t care less when a label makes a color variant limited edition direct to consumer exclusive. When they make a high quality sonically superior limited edition ( all while having a sub par copy available worldwide) record that’s a problem. Great sounding records should be widely available.

[@hurkamur1]

That mofi cars stuff was silver series if I'm not mistaken. Doesn't that somehow imply less than original source material?

[@SafeAndSoundTXAudioExcursion]

@@hurkamur1 the band on top was silver, but it said “Original Master Recording” and not “Mobile Fidelity Sound Lab”. The mastering chain was all analog per MOFI. However, to me, it really sounded poor vs the Nautilus Half-Speed and OG’s. The Rhino High Fidelity release that just came out is stellar. kzbin.info/www/bejne/n6SWqX2bicmol7s

[@xentakis]

As Mike has said many times there ALSO needs to be high quality R&B/soul/funk titles in print, and Rhino has the catalog to do it (Curtis, Donny, The Meters, Dr. John, the Atlantic and early Stax stuff, etc.)

[@SpookOneMusic]

That Superfly Mofi is BANANAS! Would love to see some Stevie, James Brown, EWF, & Parliament

[@astracax]

Would like to see Curtis Mayfield's debut have a nice treatment. I know you can get the Chris Bellman version. But you have to buy the Keep On Keeping On box set. All I want is the debut. Plus I've heard that the vinyl is often warped in this box set, so a standalone release would be ace.

[@johnsperduti8959]

Hi Mike Well stated - I’m an audiophile and I still get frustrated with how the industry is not attending to the general public - no excuses for the crap on the market today

[@dps2382]

Agreed on Kevin Gray. I have around 25 records mastered by him and they are all great. 'Among many talented folks doing what he does, he is the best IMO

[@ummagumma7826]

agreed. Would be interesting to see a list of 20 best Kevin Gray albums available.

[@TaylorGuitarsPlayer]

the Tone Poet reissues I've heard are pretty impressive. He managed to pull more dynamic range out of the Hank Mobley title in that series than anything I've heard that's gone before it.

[@AceTechHD]

RKS at Sterling Sound might be on par with KPG.

[@steveowen7475]

The most succinct commentary.....Mike your analysis and passion radiates

[@poetryonplastic]

I agree Mike. The big problem is that now these labels have "closed off" their market. The buyers that are "in" are of course going to buy these audiophile direct pressings, but they're not expanding their buyer pool in any way, and eventually the established pool will buy less and less over time.

[@about.the.music...]

Especially if these same buyers get damaged copies from transit due to their careless and cheap packaging that goes through the mail to a residence instead of through a distributor and arriving for the most part minty to the record store. Future sales to this constituency will dry up fairly quickly. I've yet to see Rhino go the extra mile and package properly. Although not as good as In Groove, even Amazon now for the most part knows how to package vinyl records, with a carefully designed box. Rhino and Universal Music are happy to take your money and send you a damaged product. Good luck trying to rectify the damage -- customer service is also awful in this regard and they play games.

[@ConcertBuddie]

@@about.the.music... Preach! So little attention given to better shipping practices, specifically packaging. They could learn a thing from this video’s creator…

[@classicrock7890]

Well said. I think Rhino will take a while selling 5000 copies through one source. If you are in Europe postage and customs from the USA makes these expensive. When vinyl sales were minimal I was buying superb Warner AAA releases. I think a management change resulted in most of these being stopped just as vinyl sales took off. Also increasingly European versions of US AAA titles were being pressed from digital sources. It became a struggle for European buyers to find the AAA SH/KG Rumours.

[@hurkamur1]

For real. What in the actual f**k is going on. They already had metalwork for a lot of this stuff. Like why did they stop pressing that ziggy AAA cut, and start pressing trash?

[@joshhillmusic9027]

As one of the average vinyl buyers you’re referring to, I 100% agree with what you’re saying. I’m getting to a point where I’m burnt out on all of these exclusive types of presses of records being released in limited quantities. I’d rather the focus shift towards making quality control for the mass produced reissues better overall as opposed to making one specific press of an album sound great and everything else can just be shit. Especially when I’m usually buying the cheaper presses because I can’t afford the high end “amazing” sounding presses of things that is exclusive to a website or a subscription service.

[@halvolta8526]

I have a first pressing of The Car's debut LP that I bought for a couple of bucks several years ago. It sounds absolutely fantastic. I can't see how anyone could do any better.

[@hifipi3.14]

I have one as well and I plan to find out. $40 is a bargain for an audiophile pressing so I figured why not.

[@SafeAndSoundTXAudioExcursion]

@@hifipi3.14 trust me, you’ll realize how compressed the OG actually is once you hear the Rhino!! kzbin.info/www/bejne/n6SWqX2bicmol7s

[@michaelprice1216]

The copies with RTB (Roy Thomas Baker) in the dead wax do sound really good. They kept using those metal parts well into the 80's. I found them to sound better than the MoFi Silver Label editions. The RTB Sterling copies are well worth owning.

[@chickenringNYC]

Rhino pressing is fantastic.

[@jackrosati1438]

Such a great video. As someone who cares about sound quality this is a big issue. I constantly have fomo that I'll miss a great pressing. It also makes it difficult for people buying vinyl as gifts. Love tone poets

[@nicothe2nd.]

Come on Rhino, bring us Giant Steps

[@christowski...]

Thank you so much for this video and opinion, Mike. You are so 100% spot on - great quality should be accessible!

[@independentfilmandhealing]

I actually didn't even know about this Cars release until I just watched this video. Just went on the Rhino site and purchased as I have been looking for an audiophile release of The Cars. Thanks for letting us know. I think this will sell out fast for such a popular title.

[@MelindaMurphy]

As always, I really enjoyed this video. I really do miss the live chats you and Angel used to do on Sundays. I hope they come back someday. Thank you! 😃

[@TheInGroove]

I think we are going to do one this Sunday.

[@OWlsfordshire]

I've already ordered The Cars S/T. Been wanting that record for awhile.

[@wrayhutchinson6037]

Thanks for speaking up, Mike. Couldn’t agree more

[@TheSkuncle]

I got an email over the weekend from Rhino announcing the new series. I ordered The Cars title. I have ordered from Rhino before and they seem to take forever to ship. I agree though on these being aimed at a specific consumer, had I not gotten the email, I’d have no idea that this even existed. However videos like yours have exposed me to titles I had no way of knowing about otherwise. My local record store doesn’t carry any high end audio titles, they could probably order them I suppose, but they didn’t normally stock these titles. I imagine lots of indie stores, especially in small towns, are the same. So for these people, shopping online isn’t that odd and is probably the only way to get these titles.

[@SpyderTracks]

Completely agree with this, Mike, you're spot on, we need to get back to quality presses as a default, where analogue sources are available, they should be used. Then digital reproductions of analogue recordings could be a cheap $20 option. Sure, still have AAA audiophile presses here and there, but you're so right, the masses need access to good pressings. My nephew has just got into vinyl, currently he's pretty much exclusively listening to modern hip hop which is all digitally recorded. That's fine, but as he grows, he's undoubtedly going to discover classic rock, good classical, maybe even jazz, and I want him to be able to get the good quality pressings, which by then with the way things are going will be astronomically expensive as they're in huge demand and low volumes. I'll leave my collection to him, but that's not the point.

[@tx9262]

Bravo Mike! Completely Agree. This video should be titled Mike's Manifesto... and I'm on board for the revolution.

[@aboutsoundandvision]

The frustrating thing about Rhino is they will often times have multiple different masterings/quality reissues of the same title. A few examples that come to mind are their reissues of Television's Marquee Moon, The Stooges debut and Fun House, Love's Forever Changes, and the Ramones first few albums all of which had all analog well done reissues which were later substituted with digitally mastered pressings usually without any indicator. Some records were initially issued with high quality tip on jackets and then later changed to flimsy constructed covers. Then there are records which Rhino continues to reissues all analog like Talking Heads first 5 albums, and I believe also T. Rex Electric Warrior too to name a couple examples. I just wish there were some more transparency between the reissues they do because when I was first getting into vinyl I ended up getting some of the digitally mastered records before learning and having to seek out the older pressings on the second hand market. Why does it have to be so convoluted? I believe it should be mandatory to have the source information somewhere clearly stated. I am not even against digitally mastered LPs, I remember when I had the reissues of Wire's first 3 albums they all said they were remastered from hi res digital and they all sounded amazing too.

[@Markbot1999]

Thanks for the info. You are right. I knew nothing about the Cars release. So I just ordered a copy.

[@lukelippard2976]

Perfectly said. Thank you for speaking up for us all

[@JazzBums]

Totally agree with your assessment Mike. They are also a bit expensive at $40 and being pressed at Optimal. - Chris

[@thomascars1]

I’m so excited to see what will come out with this series! I ordered the Cars, I have the MFSL pressing to compare when I eventually get it. Kevin Gray makes anything sound good, I’ve never once heard a bad Kevin Gray mastering which is why a majority of my collection has his initials in the deadwax. These are essentially VMP records but with Rhino’s twist. I’m quite excited!

[@about.the.music...]

Not thrilled with the MOFI type branded label. Would rather have the reproduction of original label.

[@vagrantsneaker6514]

I’m extremely happy about this. The catalog that could come out of this could be amazing.

[@FleagleSangria]

The problem, it won't. Rhino has upstarted campaigns like this before and bailed. They will play it safe, if it continues, and you will not see a varity of titles that have not been done. Now, there is a rep that visits the forums who says we are in for some surprises, but who knows. We shall see. Hey how about the rest of Janes Addictions catalogue? Im not holding my breath.

[@DefenestrateYourself]

Agreed, Vagrant. So much entitled whingeing in this thread. Kevin Gray can do no wrong!

[@FleagleSangria]

@@DefenestrateYourself its not entitled. They keep shoveling out the same titles. Ive been collecting since the 80s. Its not entitled to want variety. Its common sense.

[@louismartinez7387]

Totally agree Mike....with the extensive rock catalog available to Rhino, it boggles the mind when I think of all the great rock titles from the past that could be made available to rock enthusiasts like myself as well as others, and done so with impeccable sound quality and control to boot exemplified with today's best recording techniques!! And just for the record (pun intended!) I much prefer shopping for my music at a good ole fashion record store where I can ask questions that I might have or maybe even hear a sample cut from the album. And forget about 5000 limited runs!! Rhino and others just might be surprised how well a particular artist, and other artists as well, may sell if the quantity is made available!!...C'mon Rhino....give the people what they want and deserve!!!

[@dougsowell]

I have more fun searching out under $10 60s, 70s, and 80s records that are mint. I love that they are 40-60yrs old, set on someones shelf, garage, etc. un-played for decades and now I have it and can enjoy. If that vinyl could talk.

[@willyumlouis]

I can't say enough great things about Kevin Gray. All of my records (Machine Head by Deep Purple, Remain in light by TH, Don't Say No by Billy Squier) that he mastered sound really good. He's my fav mastering engineer, so yea I agree with you on the fact that the recent Rhino lp releases need more of a wide release besides a limited quantity. Ditto.

[@rayking9781]

Excellent video Mike. I had no idea Rhino was producing these High Fidelity all analog pressings. I found out by accident The Cars was their first release and I couldn't find it anywhere except on their site. I ordered a copy and when I checked back on their site a couple hours later this title was no longer in stock. Flippers are selling it for $100 when I got mine for $32. I'm sure a lot of people would buy this title, but now, if they want it they will the to pay the inflated prices. The same goes for exclusive releases sold by artists/bands only sold on their website, it sells out in a few minutes and most people that want it miss out on it. Seems to me these labels just want to produce enough copies to make their revenue not caring about a larger market to sell to.

[@mpi5850]

I’ve ordered The Cars title, can’t wait.

[@jctai100]

Excellent rant, you conveyed mine and I'm sure a lot of other's feelings passionately.

[@fts81]

Thanks for the great insight Mike. To the point. It’s being hard to keep up, and I’m changing my buying habits for sure. Too much filler out there

[@ConcertBuddie]

Well said. I’m full from the filler

[@djjoeykmusic]

Awesome! Thank you Michael

[@jamesdwright]

Agree with everything you have said Mike. The vinyl resurgence will have more legs if higher quality products are available to a wider audience. Personally I don't by vinyl unless i know it's an audiophile quality pressing and mastering otherwise i just stream it or look for an old CD.

[@OWlsfordshire]

I can see your frustration as a record store owner, but as a consumer, I love when drops pop-up throughout the week and I'm able to grab a nice collectible. Most collectors now days aren't buying just for the music. We've had decades of high enough quality unlimited digital music. My only issue is having to constantly pay for shipping, but I guess that would be passed onto us at least partially in shops anyway.

[@LPS-R-US]

Mike, you are a Master of these record videos. The camera digs you. I try to be like Mike on my channel...not easy. Cheers

[@SpookOneMusic]

I like shopping in record stores vs. Online. The stores really miss out when these types of titles are not there.

[@dbronx347]

What's the difference between this and the RSD limited edition exclusives that I couldn't buy anywhere else online but the local/indie retail stores. Since I'm always working on weekends, I'm always either missing out or paying through the roof on good titles. Limited editions LPs that are only available from select outlets are either all bad or all good. We can't pick and choose which limited edition exclusives are bad and which is good.

[@revelry1969]

You love the limited stuff. You make big money. You love it when you have the limited stuff. Most people don’t appreciate good pressings. Most people don’t know it’s mediocre. It’s about profit. Make cheap. Sell high. You understand this Mike

[@weldonjenkins15]

Great vid Mike! 100% with you

[@jmua8450]

100% right Mike. They’ve almost destroyed the fun of the hobby.

[@RobPhil34]

I'm not a fan of direct-to-consumer or fan club stuff, not just because I want to support local and indie retailers (though that is one reason). I've subscribed to Third Man and Metallica clubs, but I really prefer to shop in person (sometimes browse online). I don't expect any one store to have everything all the time, but it's nice to choose something from a selection rather than having my attention directed to just one thing. I do love the premium stuff, but yeah, I just want to listen to a good record.

[@dcrook232323]

I concur w/ your comment(s) though I felt Mike's specific rant to not represent all of his customers, of which I am one, simply because it's early with their title reissue list and because there is a large % of the VC that don't have access to a sizable retailer with available quantities of titles. All good 👍.

[@brucebouma1583]

Mike, your monolog was right on!

[@SyamimRamli]

Very very very true Mike. Getting much harder to get good quality records.

[@rayhollingshad3580]

Well said Mike.Thank you from an average consumer subscriber .

[@Another_Audiophile]

Fantastic reissue. The fact that independent record stores can make money out of it is sad but if the price is right then this might be the future

[@johnmason6213]

Every time Mike says “all analogue, cut by Kevin Grey” take a drink.

[@henricusinstitoris2325]

Man, I'd be drunk in no time lol

[@papabear1417]

I agree with your comments. The labels are maximising profits over consumer loyalty.

[@richarddixon7890]

Agree with what you are saying Mike, as I would love to walk into my local record store and see tons of rock records and a lot of them being audiophile. I’d like to not know about something like the Cars release and be amazed my local shop had it, and I’d buy it!

[@ke6533]

I love The Cars - S/T. I have multiple copies (OG, early reissue, and MOFI). I always want to buy it whenever I see it in the wild. Its just one of those I love. I will be buying this version too. Why? Because I want to.

[@Raymondey]

Very good point! 👍🏼

[@Nearzy12]

This take... ×10 preach!!

[@alanabentrod3963]

Thanks for the tip mike ordered by copy of the cars. Your correct that it should be in stores and rock doesn’t get the audiophile love it should. Love to know why only 5,000 copies. Rhino decision or band or record label? A lot of people who want these won’t even know about them if not for your video.

[@ryantaylor1637]

You can buy VMP records without a subscription. You do not get a member’s discount. That comment was incorrect.

[@realmackle]

The beginning of something huge…

[@SnakeNel]

Fine video which I agree with 100%. I'm guessing that this is Warner / Rhino's current attempt at mail order since the Run Out Groove label seems to be kaput.

[@AnalogRx]

I bought the recent The Cars from Rhino you talk about. With nothing but their 2016 greatest hits album to compare it too, it sounds much more open and detailed. Which isn't really breaking news as it's an all analog cut. I get what your saying Mike, but how many all analog copies can be made from those original tapes? Maybe do a run of say 5000 all analog, for that buyer, then do a mass release using something like DSD in the process. If they're excellently cut, they both should sound great.

[@drumvc8060]

Agree wholeheartedly with everything stated here - industry overall needs to raise their game I feel. Vinyl is not cheap irrespective of any pressing chosen, make it attractive to the average consumer.

[@matthewtapley2765]

Totally agree

[@sefarba]

I agree. Fake scarcity is ridiculous nowadays for people who like Vinyl, and for those of us outside the US/EU it makes things even more expensive, but that applies to labels like MoFi as well. The thing is, this “new” model of Vinyl, since the “resurgence”, was built around scarcity (then real, now fake) wasn’t it? Also, haven’t there been other cases like Adele when major labels have indeed pressed too many copies? Just asking about your input here Mike, take care, thanks.

[@atmospherecollectibles-rec7981]

We have customers who are diving into reddit to be the first to know about new releases. The labels don't send the info to the distros until a week or two after the reddit chatter. It is super frustrating trying to keep up, as a shop owner.

[@chelillingworth9466]

I think the two issues I have with this other than not being to support your local store by purchasing it from them would be the fact that if you just buy one record, you're stuck with $8 worth of shipping and kind of like the blue notes store. There is no free shipping. The other thing that would concern me is how easy it would be to make returns or get replacements for records that have pressing defects, How much of a hassle would that be?

[@jasonnormand7121]

If they want to do an initial special release then have a standard drop later that would be the way to go. Though I don’t get the desire for direct sales, that’s just the latest buzz craze in the boardroom but I doubt it ever really amounts to much on the bottom line. Often it probably cuts into their profits.

[@Cat-rr5fv]

I ordered the Cars S/T Saturday afternoon. I am torn between buying from a company on their website as opposed to buying from a brick and mortar store exclusively. That the Cars are one of my favorite bands, and the lack of audiophile Cars records, along with Kevin Gray at Coherent involvement became a no-brainer for me. I imagine that the secondary market will see a smattering of these. Hopefully not alot, because I don't like to see the "Flippers" reaping this kind of award. Maybe that is why it is a direct from Rhino product. Then too, it could be just a toe in the water. That if things go well, Rhino will involve the Record stores in this enterprise. Like it should be, record stores, plus great Mastering , manufactured by a reputable company, would be a win for everyone.

[@dimebagdave77]

Man..I really hope they're listening to you Mike.the whole industry needs a shot of penicillin

[@InigoPedruezaTV]

Hi Mike, I agree with you. Unfortunately companies are only interested in profits. Someone told it, if the can sell mediocre vinyls very expensive and high quality vinyls more expensive... Or maybe they are testing a new business line... However I'm afraid they are killing this nice vinyl revival. As you said we have everithing for free in streaming, so It's not really smart to press your customer with bad quality expensive LP. You are talking about 40 dollars, 40€ for a single vinyl is really expensive in Europe. Market doesn't stand more than 20€ So, they must produce and sell much more in order to limit prices by economy of scale. Great thoughts

[@ronmoreno1729]

Thanks to Mike, to most that didn't know about the Rhino title just went and ordered it. Mike and the local record stores lose the sale.

[@false_binary]

We need a discogs that is only Kevin Gray. Totally agree Mike, what a stupid product strategy by companies like Rhino in this space.

[@keiverjordan3357]

Can we also stop the exclusive BS of Record Store day? Release these titles in some sort of supply to local shops. My local shop got 4 Dee Gees album. One of the most popular rock bands and near nothing but tons on Discogs for $200

[@brandonalvey4505]

There is especially a lack of audiophile pressings for 90's rock. I would love to get my hands on Beck, Pixies, REM, etc, but those Mofi pressings on the secondary market are absurd.

[@LPS-R-US]

I feel the CARS LP is a great choice and a nice price point, but we shall see.

[@paulspanbauer4125]

I agree with the spiel Mike

[@Markymarkvinylnut]

Spot on Mike, bang on the money in what you say. It frustrates the hell out of me. Newbies to this game just dont know the potential (maybe they dont care).

[@citygirlfarm]

You hit on about two or three topics that I'm seeing in this vinyl market. Does everyone think they are an audiophile, and has the producers conned them into believing they are? When do these people have time to enjoy the music. The price on some of these releases has shot up so high. Discogs has gone through the roof. I feel I'm losing on buying because of bragging rights, and guess what the record producers know that.

[@austinhunt4260]

Mike, a lacquer gets cut, then fathers and mothers are produced from it. Why isn’t the original 1973 DSOTM lacquer (for example) available to produce more fathers? I understand natural tape degradation, but I don’t yet understand how lacquers are perishable. Thanks for explaining.

[@SpyderTracks]

Lacquers are made from chemical compounds, those chemicals literally evaporate over time through chemical reaction, they degrade quite quickly if not stored appropriately. IF they’re stored properly in an airtight container though, they can last for decades. The Pink Floyd debacle is a strange one, why they won’t do a triple A cut is a mystery, I would have thought the 50th anniversary would have been the perfect opportunity but perhaps the original tapes, lacquers and metal parts are in fact all gone. Or they simply believe it wouldn’t sound any better over the digital masters they’ve been using for years.

[@Nazz1967]

Yep agree

[@gln121970]

FYI Jazz Dispensary Top Shelf is not d2c. Hell Target sells it.

[@TheInGroove]

Some titles are.Johnny Hammond - Gears for example.

[@sittnonchrome]

How much freaking Coltrane does the world need?!

[@ergloo6660]

Touch & barge pole spring to mind, remember "when you see a gravy train it's too late" typical music industry bleeding the consumer dry

[@hifipi3.14]

Well, my dumbass just bought the cars twice and paid for shipping twice. First bought on my phone which showed some error screen at checkout so then I went to my pc and ordered it again. Only then did I check my email and bank account and sure enough they both went through. Rhinos policy says they do not cancel orders and there’s no customer service or anything to call so I’m stuck with them. Guess I’ll keep one sealed and try to sell it after a while. The 5000 limit may be good for my mistake but I completely agree these limited runs are stupid and we need better pressings outside of jazz.

[@ediblehorse]

Mike doesn't like direct to consumer products? Go figure. Good points made here tho.

[@derosa1989]

The Irony of Rhino doing a limited edition direct to consumer series in 2023 is they're the label that did "audiophile grade" rock on vinyl in 2008 from Tom Waits, Talking Heads, James Taylor, Van Morrison, The Faces, Joni Mitchell, Ricki Lee Jones, ZZ Top and others! Rhino really had it going on over a decade before the "vinyl boom" really got going.

[@therevrockinrollin]

They also did the greatest version of the Ramones first record than promptly screwed it up a few years later with a far inferior version.

[@cesargutierrez4999]

Well said Nike!!!!

[@fatback2]

Welp... I just received my Rhino copy of The Cars. At first look and listen everything seemed very good. The packaging and sleeve are heavy duty and have a substantial and quality feel. The record is very clean, quiet, and well manufactured. Giving it a spin, the music seemed very clear, but on the quiet side. When I pulled out an original 1978 Elektra pressing of the album the differences were immediately clear.. The original is much louder and punchier while this new Rhino/Kevin Gray pressing seems more polite, separated, and less compressed. It will come down to personal taste for most, but I know I'll be going back to the original more than this reissue.

[@TaylorGuitarsPlayer]

Waiting on my copy now. Please tell me it at least has more bass than the OP or more recent MOFI pressing.

[@terrykeenan4308]

I agree Mike, we need more high quality records, especially rock, punk, etc. and available in record stores, but I think most people, especially into vinyl know the avenues. They are up on following guys like you and record companies on Instagram. True, if they are just getting into it they don’t know, but I just want to throw this out there. What is worse, Rhino selling direct to consumer for $40.00 or Chad Kassem selling over priced boxed vinyl for $125-150.00??!!! Most people just getting into vinyl and the general audience you’re speaking about would not pay that much for a record, and most could not even afford it. Why isn’t anyone talking about that…Well, maybe Mazzy! That’s why they will buy the $25.00 records. Hell, they don’t have the type of system to appreciate the sound of those records anyway. Just my two cents.

[@tomwebb7091]

At least when Optimal f**k the pressings up we can return them back direct from whence they came!

[@joe65432]

absolutly

[@thomashertl3037]

Fully agree with you, Mike. I am not interested in this Rhino program. Too inconvenient for me in Europe to buy those limited dtc releases from them.

[@harrysmusicroom]

Rhino has does this type of stuff for years, they don't care. Remember the "Rhino Handmade" releases?

[@kguy2know]

Mike, how does Blue Note put out AAA in unlimited quantities? For a AAA how many pressings can they make that some of these are coming out in limited edition of 5000?

[@TheInGroove]

You can make 100K or more from 1 lacquer.

[@kguy2know]

@@TheInGroove if you can make that many why did all the red flags go up with the Michael Jackson MoFi Thriller. They made it sound like 20,000 would have been too much and impossible to do AAA. Thanks for the info

[@about.the.music...]

​@@kguy2know I defer to Mike, but I believe that had to do with the process of the transfer of the actual source to be cut onto the lacquer. Not the plating and pressing once the lacquer is ready and plated for replication. Tapes vs Files. Material fragility and limited preservation vs. flexible manipulation and convenient storage of bits and bytes. That is a major rationale for the creation of the file in the first place. Blue Note is handling their own tapes, and releasing, not licensing, the product out. That goes into it too as to how they want to go about handling the tape and cutting the lacquer(s). MoFi was allowed to work with the tape on a limited basis and on Sony's terms, make their file, then pack up and go home.

[@jeffreybarr2386]

$79.96 order doesn’t get you free shipping at RHINO? Me thinks I’ll pass.

[@pieterbalk-ht7kq]

Do you do your work for free? Why do people always think they earn a discount? $79.96 c’mon…..

[@jeffreybarr2386]

@@pieterbalk-ht7kq This is all profit for RHINO… no middleman. They can’t offer a small discount on shipping if you order both? I’m a poor old man. Just sayin’

[@surf01er66]

Yes.....more rock

[@Born2gun77]

Thank you for making this video..i personally feel more people are never going to get into vinyl as a viable audio experience because of manufactured limited runs..Erc Anolog productions and even Mofi need to come to grips with the gact that longevity is the key not quick bucks at the expense of a format that lets be honest was dead 10 yrs ago..i fear vinyl will go away again but this time at the hands of their own rather then competing formats

[@ummagumma7826]

Tone Poet is great except its mostly sold out and expensive

[@davidclark9409]

God Damn, hit this one out of the MF park. Jesus, speak the word, tell the truth.

[@vbathory3757]

Q: “I don’t know who Rhino are serving by doing this?” A: Themselves.

[@puttyputty123]

The one MOFI Cars album I have listened to thus far sounds great. If the rest sounds like that they are one of the best MOFI releases in my opinion (a big if).

[@chuckolson5219]

i don't know what he is talking about they do sound great

[@jasonnewby]

these days it seems to be about, how can we keep reissuing the same records slightly differently so people will keep buying them over and over.

[@hudon1973]

While I don't care about Rhino records I also don't care about records stores. Where I live nothing is more inaccessible than a record store. 99% of my collection over a thousand records was purchased online. I'm a two hour drive from a record store in any direction. From my perspective record stores represent exclusivity, a buyers market that's more niche than online buyers.

[@norwallnorwall366]

I agree totally. I love the hifi jazz, but not everyone likes jazz. Mofi's latest one step release are pretty "med", I'm not into hair metal or the eagles. Probably like most things, it comes down to money. Most people who are looking for these records are more likely older and therefore higher disposable income. Although to your point they could make more producing a high quantity items.

[@DefenestrateYourself]

*mid