How To MARKET Your CONSTRUCTION BUSINESS [3 Ways]

Here are the ONLY 3 ways that I teach business owners how to market their construction company.
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Mike Claudio is a seasoned sales and business development professional with 15+ years of sales and sales leadership experience. He has helped several construction companies grow from a leadership position and decided to turn that into a career as a sales consultant and coach for professionals in the construction industry via starting WinRate Consulting in early 2018. So far Mike has worked with over 25 companies and helped several grow by 7-figures in process.
Mike is driven by helping business owners and sales professionals reach their potential by teaching his best practices created through on the job training with sales and leadership roles in several types of industries and business types along the way. He is a published author, a professional speaker, multiple business owner, Father, and Husband.
Follow Mike on IG @winrateconsulting

[@themikeclaudio]

Which of these 3 ways do you prefer to market your business?

[@PCKA1987]

I’m new to marketing. I’m not a professional, just helping a family business. So far we’ve done well just from about 6 months of FB marketing and word of mouth.

[@andrikmartinez1214]

My dad made a company about a year ago , but he’s gotten jobs based on recommendations only/ no online presence . Works been slowing down but I don’t want him to give up on his dream . Hopefully I can help him market and grow his business more.

[@connich8996]

He shouldn't give up Its really easy to build an online presence. I am a carpenter in the UK I created a website on WIX, bought a domain for £1, set up an Instagram account and started posting. I started with just follow for follow but after getting better at making decent content for the page I got up to a few thousand followers, I boost the posts so customers in my area see them and I run Google adds also to get my website more views and because I am only looking for local intrest the ads are very cheap. He will do well its just leaning new things and adapting

[@kennlittlejohn6318]

@@connich8996 I have a concrete business. Looking to get more jobs. What is best marketing strategy? I already have website

[@RodneyDevoss]

@@kennlittlejohn6318 I’d recommend looking into posting social media content that builds the value of your service, trust that you can get the job done and build a relationship with your audience. And adding high value ads to this formula will change your life. I show how to do this on YT, Insta, and TikTok if you wanted a place to start learning. Good luck man ✊🏾

[@aaronjgranados5698]

Same bro

[@lbzorz]

@@connich8996 Done a very similar thing for the timber merchants I work at currently. Its amazing what social media and video can do!

[@DreaKay]

I work in Marketing for a Construction Business and a Religious Non Profit Organization. The value of this video and the information given helps to market BOTH! Thanks sir

[@themikeclaudio]

That's awesome!!! Thanks for engaging

[@ramithkumar46]

Hi

[@sensationaldenny]

The Door hanger Print ad is great idea! thank you. I never thought of that! I'm a Locksmith so I'm get some made that say "Is your key sticky?" "is your lock hard to open?" "Need better security?" We are in your area, give us a call....etc.

[@BrianLandis]

Mike, great overview of how to market a construction company or any business for that matter!

[@ofrimashiah2]

Thank you brother. Definitely sharpened for me the broad ideas that i kind of had... Just made it so much more organized :)

[@MACKMORRIS83]

Great tips, Mike! Got tons of value from this - thank you!

[@BrianLandis]

Yes, get the customer to see themselves in your story.

[@ericksonrodriguez6930]

Great Advice. Thank you. I needed this.

[@houghtonconstructioncorp.653]

The information is awesome well informative thank you for shearing

[@mattgilstrap7295]

Very well made and informative video Mike. Thanks for the awesome content.

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@JORJWELDER]

Great video , thanks so much.

[@OgaNaOga]

thank you very much for your amazing grace

[@hustlehokma247]

You are really helping us

[@LuisGarcia-vj9fm]

Just subscribed to this channel. Staight to the point no BS.

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@onebasemedia1166]

Brilliant content, thanks for sharing 💪

[@emychuksglobalStructures]

So glad to find such content on KZbin

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@dronesinconstruction]

Thanks for sharing bud!

[@francoad]

Totally agree with your video. Thanks for the advice.

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@Sontes5]

Hello Mike, That's a great video!! I own a engineering business and I spent the last couple of days looking for a good marketing strategies for my type of business and none of them convinced me, this is the best video I found and helped me start my marketing strategy to take my business to the next level. Thanks mate!

[@themikeclaudio]

Good luck!

[@victorramirez7343]

Hey bro wishing you the best of luck in growing your business which judging by your dedication you should reach success in no time also wanted to ask what kind of engineering do you specialize in ?

[@Dtileandremodeling]

Well done Mike! I learned something here!

[@victorramirez7343]

Hey dude I’d like to know more about your remodeling business where is it located at ?

[@ShayCat]

This is amazing! Currently doing marketing for a construction company, and all your don'ts is what we do 😅 , Especially the fact that we live in 2022 now! So it's very refreshing and needed. Literally taking notes! Thank you!

[@user-hb9xy9wq3g]

Hey man, any advice that’s working great on the marketing part?

[@hamzamehmood1318]

Hi Shay. I need some help regarding construction company marketing. Can we talk?

[@lokumbe]

@@hamzamehmood1318 hey I do marketing for construction companies and home builders, are you still looking for help?

[@KamiHenry-lv4hw]

First of all thank you for this three powerful tips Brother. Secondly, i just want have your thoughts about a construction company I just created last year 2023. After watching this video, you said to be specific on the type of service or product you provided or produced on each marketing strategy and this brings me to my question. My company is a Construction company which has the name construction on it but the type of services we wanted to provide is broad. here is a few services my company provides; 1. waste management control, 2. building & maintenence, 3.general cleaning & beautification, 4.concrete works, 5.street lights installation, 6.road paintings & markings etc... with my company's nature and broadness in services, what is the best way to market my company's services using this THREE TIPS?

[@trgrivera]

Very good video, thank you!

[@themikeclaudio]

You are welcome! What was your biggest take away?

[@bestbelieve6572]

Thanks very much

[@lynnjr.1842]

Great advice; thank you.

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@Ali-bk1hr]

I have 1 year experience of selling software and was thinking of helping my dad’s home renovation business (tiling, flooring, painting, masonry). In order to sell these services do I need to have experience myself working in the construction business?

[@VideoNash]

thanks

[@thomasconcilio7415]

So what if your selling a luxury product? For example fine finish painting. I find it tough to use a “problem” to sell on being the solution. We are more of a want than a need.

[@rosalietijamo7436]

Can your advice be applicable also to marketting healthcare products? I just heard you by chance.

[@ericwhite7673]

This is great thank you

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@timdurham8989]

Thank you!

[@the_r2j]

i can help you with this with facebook and instagram ads. let me know

[@dimakuchernyuk5811]

How exactly would you print advertise a tile business?

[@unknown11215]

Cheers

[@angiets6548]

I stared a hardwood floor company I can't figure out how to advertise my comapny hope you can help me

[@michaelhaze4507]

Hey just went into business with my brothers all as sole proprietorship to do windows and door installs, we wanna hire people, what’s the structure of what I need to do it all legally , Canadian “ON What sort of registration do I need , ideally the people we hire are more or less already qualified installers, it’s much less of an apprenticeship.

[@_liquid_]

My dad has had a construction business for longer then I’ve been alive and I know that he makes a stable income of around 6 figures a year but he has always gotten clients based off of recommendations and doesn’t have any advertising. As he’s getting older I’m starting to realize that he’s not going to be able to do this forever as it’s a very physical job. I know that my parents will be able to have a comfortable life even after he retires but I would just feel so much more comfortable if he had a passive income after he retires. What I’m really trying to say is that I want him to become a business owner and not a business operator and I’m struggling trying to do so

[@RodneyDevoss]

I’d recommend looking into posting social media content that builds the value of your service, trust that you can get the job done and build a relationship with your audience. And adding high value ads to this formula will change your life. I show how to do this on YT, Insta, and TikTok if you wanted a place to start learning. Good luck man ✊🏾

[@aldocastillo0912]

hey we have the same story, i’m trying to do the same thing for my dad, what have you done so far to help him?

[@presidentobama9389]

@@aldocastillo0912me too.

[@feedykids9072]

I can help you respected sir

[@MrNickolasD]

Is print advertising possible with a clothing brand? Or would that be to much of a branch off from the business itself

[@themikeclaudio]

I don’t think print works as effectively as other methods mostly because of the lack of targeting and analytics. You don’t know who sees it or how often like you can get from digital advertising.

[@AdamPhillipsGrowth]

Omni-channel Marketing

[@johnnyle985]

#ARETE

[@daylimaldonado6719]

Why not hire a specialist on digital ads?

[@sinhaashish37]

19th 31

[@asamoahak]

Ever try to paint your house yourself? If you made a mess out of a Job you Shoulda called a Professional for. Don't Make that mistake twice and Give B&B a Call! We will Paint and Property Manage your Estate. Call The Builders B&B Est-03.2020

[@FriedPawnsForDinner]

bruhh... My second most hated thing is self plugin >:-|

[@MattCupan]

I've been a contractor since 2005 and don't have Facebook. In fact, Facebook is such a waste of time. Paying ads on there is a loss. Facebook is for cheap customers. DON'T do print ads! Don't do junk mail. Door hangers you Might get a 1% return on. Want a lead Now? Use a pay per lead service. There's no work involved in marketing. You pay a said price and get a result. Not pay, and Hope to get a return.

[@davidjonathannn950]

Like what

[@jstrndm945]

I laughed all time watching this video, this guy trying to teach me how to sell a candy as teenagers

[@Direct_Home_Inspections]

Terrible advice

[@thomastusing6103]

People make millions on Facebook ads. Door hanger also work. Not sure why you would even listen. To a video if you know how to do it.