Evolving Monetization Models and the Future of Advertising

In this panel discussion about the trends and technologies transforming media brands, the panel will be talking about:
Omnichannel personalization and leveraging audience insights to tailor targeting and boost engagement.
Interactive, shoppable ads, including how brands successfully merge ads and e-commerce by featuring products in content to drive direct sales and engagement.
TV convergence ads, which bring digital and traditional TV together for aligned campaign management, consistent measurement, and smart audience reach.
Generative AI in ad tech, and how leading companies use it to revolutionize ad operations and sales, enhancing revenue.
Join us for a deep dive into the strategies shaping tomorrow’s revenue landscape.
Speakers:
Nazariy Mamrokha, Associate Vice President, Engineering, GlobalLogic, A Hitachi Group Company
Yevhenii Prokapalo, Senior Manager, Engineering, GlobalLogic, A Hitachi Group Company
David Wolf, Group Vice President CME, GlobalLogic
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