There's a Reason 1D Fans HATE Modest Management...

[@MathewMcKenna]

Thanks a lot for coming along again! I love y'all - I hope you're staying safe! If you wanna follow me on IG, I'm @mathew_mckenna :)

[@larrieaf8975]

please react to Louis' Directors cut: We Made It pleaseee and share your thoughts and understanding about it!! i really love how the way u think and it would be awesome if you'd check it out!! thank you

[@larrieaf8975]

it has an amazing story line!!

[@larrieaf8975]

btw thaaanks

[@hisanak3254]

Can you pls say about kpop's dark side because i want to know how you think about them

[@youngroyals4350]

Problems: They wouldn’t let the boys dress how they would like H & L couldn’t interact with each other Apparently Simon flew Louis out to wherever he was (can’t remember) and made him a sign a contract. Louis just left Modest like a month ago, but oddly enough he announced it publicly, because he knows how much the fans hate modest and will be proud of him for going away Liam turned to alcohol Zayn developed a eating disorder They turned down Louis & Nialls’s mics constantly, which Niall “debunked” this but come on? There videos of it happening at numerous of their concerts so it happens to be only for their mics? Harry had the womanizer name brought upon him at only 16-17. Extremely overworked and albums were rushed, they recorded some songs while on tour. Harassed by paparazzi, Harry most of the time had fewer security guards.(this was because of modest) Made the boys be their own stereotype. They had little or no say of what went down in their life. Nialls still signed to modest I’m happy for him but I wish he would leave, he’s still under their contract so I think that’s why he was defending them. There’s so much more but this is what I could think of at the top of my head.

[@SoftballGirl-zv4bb]

Spittin straight facts.

[@elian8804]

modest and syco aren't the same thing yk

[@youngroyals4350]

@@elian8804 yeh ik

[@inzanity490]

I've seen antis claim we were all only pushing the "management bad" narrative just to fit our Larry theories and it makes me sick. The fact that you have this long ass list of issues with management and only one of them is about Larry shows that whether Larry was real or not they were still a shit management.

[@artblown6240]

@@elian8804 can you tell me the difference (new fan😅)

[@mikaylaj4322]

They even used their “marketed personalities” against them. Liam was marred as the responsible and serious one to the point where he developed the nickname “Daddy Direction”. And they used to use that against Liam and make him look after the boys and basically parent and police them. This rose the tension between the guys because their friend was telling them what to do. They did the same with Zayn. They marketed him as the mysterious one despite him actually being a happy go lucky person. He wasn’t able to be himself and I’ll just say it’s not a coincidence that he got that title and he happens to be the ONLY member of colour and that he’s Muslim......

[@tushtikapoor]

Mikayla J FACTS

[@aptha6792]

FACTSSSSSS

[@sf2934]

I love how he’s not afraid to discuss serious topics!

[@sf2934]

John Galang I- yes.

[@valehuber2232]

I would add how simon dressed Louis the same way he dressed himself when he was younger, the larry situation with proofs, such as the talk that they had with simon , that H and L couldn't interact with each other, interviews about the h being a womanizer, the video where id was in a concert and louis mic was too low, he asked to raise the volume and they didn't, how they change the way Zayn sing just bc he didn't sound "like pop", the same with niall when they did it with him, louis gave him his mic and then modest threatened them and said if they do it again 1d will get off stage, the censorship, the way they asigned a personality for each, the supposed relationship of harry with a older woman, the eleanor situation and more! i would love to see you do a second part, i loved how you talk about important stuff like this, im a big fan!!

[@OhPebble]

"I've got my tea It's just water. But let's pretend it's tea" jsjsjsjsjj

[@MathewMcKenna]

☕️

[@georgierose9737]

I've gOt My eNerGy juIce

[@kylie5074]

i find it really disgusting how common this behaviour is in the music industry

[@MathewMcKenna]

it’s really sad, while researching this there was just story after story

[@elinorrose344]

OMG I love your profile pic so much!!

[@emmawallace9241]

There is absolutely NO excuse for a) turning a 16 year old into a sex symbol and b) pushing five TEENAGERS to the point of eating, sleeping, and mental disorders AND alcoholism by the time they're 21-23... no excuse...

[@JackieWarner13]

Little Mix & Fifth Harmony fans hate their managements/previous managements too. X factor contestants so I see a common thing. Kinda reminds me of Disney stars too in some way. Jonas Brothers always got asked about sex/virginity talk as teens bc they wore rings like why you asking teens publicly in interviews about sex. Nick was the youngest starting the band at 13(before they were even signed to Disney they were signed to Columbia) Do you know the singer JoJo's history with her old label? you should do a video on that or watch her mini doco(25mins) on UPROXX KZbin channel about her career.

[@lalynathalie1161]

5sos too I guess....I love all 5 of those bands so I really hate them 😂

[@laurengordon4824]

Hey I just wanted to let you know that I think you should have addressed everything you didn't address that Niall mic was always turned off and that Niall had to postpone his knee surgery and that Louis lost himself and zayn had really bad anxiety with being on stage. 🥺♥️ But I still loved the video I was just wondering if you could talk about this because I think it needs to be said. Thx.

[@AmandaPanda531]

liam has also said that the stresses made him become an alcoholic (i'll post a link to the interview below)... i also believe (i dont know if there's proof but it's definitely not hard to imagine) that louis started heavily smoking bc of the stress. even if he was before, it seemed to get WAY worse as one direction went on. zayn has also spoken out about having such bad anxiety that actually led to him leaving the band. another thing that pissed me off that i dont see any comments about is that zayn is a muslim and so there were always terrorist jokes made online but then someone actually made a song called "zayn did 9/11". from what i know, no legal action was taken to have the person sued for defamation or to have the song removed from itunes. the song was actually put onto spotify in 2017 and people found out about a month ago and complained until spotify hid it (you can still see it, it just cant be played). they also hid 4 out of the 5 songs on the ep because they're all offensive. anyways, in this case, it isnt about what modest did do, it's about what they didn't do to protect zayn. liam article: www.menshealth.com.au/liam-payne-july-2019-mens-health-cover zayn anxiety: time.com/4551320/zayn-malik-anxiety/ zayn song on spotify: open.spotify.com/album/0uOHmp23cTpqCOZt7KLS8K?highlight=spotify:track:0wKTgkZUXr4eSoQ2vLivS4

[@user-lc3wy7ih8f]

yeah i think the heavy smoking was a coping mechanism

[@asax3601]

they all were so young , Louis is the oldest and was just 25 when they were going on hiatus and harry was just 23 :c they were all teenagers ! And their old management kept controling their life. Just imagine you are 16 , 17 or 18 and you have to work the whole day ! they were overworked and they were just teenagers . They made 5 albums in 5 years. that´s insane ! harry was painted as the womanizer , they didn´t let niall get an OP for his knee so he still has knee problems , they made Zayn the misterious one even though he was that type of guy who was really happy , they made liam always watch over the other 5 so he couldn´t be himself and had alcohol problems and he even had to take therapy , louis couldn´t be himself at all , he was forced to be some one he doesn´t is! The management had weird problems with all the larrie rumours so they didn´t even let them talk or sit next to each other. Their management treated them so wrong and they ( the management ) were just really bad. I mean I´m actually not disrespectful but i was a little happy when simon broke his back , sory not sorry. all the reasons i mentioned above , are the reasons why we hate them ! And some people still don´t get why we hate modest managemet so much. They were bad to our babies so we are bad to them . I know harry´s motto is treat people with kindness but the management doesn´t deserve kidness! And like I said , I´m actually really respectful. Thanks for your time and attention , love you all.

[@madisonbusby1457]

I just realised something which we never even noticed.I mean it’s normal at some concerts to sing other songs from past albums however whenever we watched one direction on tour half of the concert would be the album they are supposed to be touring for and then literally the other half would be them singing other songs from other albums and sometimes even covering over singers to perform their own version of the song. this shows that they had an unfinished albums whilst they were touring for that album just like Liam said their management would sell the tour to arenas before the album was even written

[@moonIion]

Nobody: No one at all: Mathew: *sips water instead of tea*

[@Aaron-nx5bg]

The one with Freddie is crazy. Freddie very real that one wow

[@yourprince.1203]

Dang, other music channels can't match this dude. Keep doing what ya love mat, we all love ya! *you have gotten this video approved by JazzLady*

[@gunjanagrawal2297]

i think during the time in one direction niall was just having way too much fun to think about this stuff...like it has been said so many times he is the most carefree person ever...he owns modest golf now and thts probably y he defended them (cause he a part of it now) muscially he is signed with the label capitol records and universal (he said that during signing the deal with capitol he made sure that they agreed to give him his time with when he wants to release songs) Now that he is a part of modest they dont have a control over him anymore. Syco music, according to me may have been the main problem..all of them have left syco (simon's company) Louis recently parted ways with scyo as well.

[@larrieaf8975]

please react to Louis' Directors cut: We Made It pleaseee and share your thoughts and understanding about it!! i really love how the way u think and it would be awesome if you'd check it out!! thank you

[@mikaylaj4322]

Though I think Modest definitely interfered with the boys personal lives In really invasive ways I really hate when people try to use their personal lives as proof of Modest mistreating the boys. Making baseless claims about their relationships and children isn’t the way to go. Modest did so much to the boys that have nothing to do with stuff like that and I wish we talked more about that instead of speculating on their personal affairs

[@selkesmooth5404]

You'd definitely get a kick out of the director's cut of Louis' 'We Made it' music video, now that you've looked into this. Also interesting to note that arguably the three most obviously manipulated publicly (Zayn, Louis, Harry) are the three who were still signed to Sony post-1D, while Liam and Niall were able to get contracts elsewhere. I think Niall is interesting because, aside from the huge issue of not getting solos at first and the mic bullshit, his private life fuckery was so much less than the others got. Hence, he might have been more willing to stick with modest if they worked out a new contract with more control given to Niall, since he hadn't been screwed around as hard before. Also modest golf means he has a financial tie to them. Also in regards to one of your comments, I think part of how they DID come out relatively well is because they've talked about how they felt like it was them against the world a bit, and they trusted each other. Fifth Harmony even mentioned how Harry told them that everyone around them would be trying to tear them apart and separate them, so it gives you another look into how they knew to look out for people outside the band trying to interfere and it made them closer.

[@zoev2957]

whether freddie is louis’ son or not I don’t think it is something people should talk about unless louis or anyone in freddie’s family confirms something about the topic because he is a little kid and people don’t think about how much it could affect him for people to constantly comment about his personal life. This is to everyone not anyone specifically, please don’t say that you don’t think freddie is louis son or that freddie is a publicity stunt even if that ends up being the truth think about how hurtful it is to freddie to hear that.

[@sussie5463]

An important video. Thanks for doing this one! It needs to be talked about more. 1D's management certainly isn't that much different than others in the music industry. There is an added pressure on boy/girl bands though, especially if they are put together like 1D was, as groups like theirs tend to have a shorter life span. Everyone in the industry knows that, I think even the boys knew that as well so they were definitely influenced by their management. Being the amazing young men they are they went all in, had a lot of work ethics in them and so they did the hard work which of course also meant they put a lot of pressure on themselves as well. Stress and pressure like that will eventually have consequences even if it may manifests differently for them individually. The music industry as a whole (as well as other industries) need to take better care of their investments. Because that's what they are to the big companies, mere investments, but they should remember there is a real human being at it's core.

[@kpop.mp4]

What a great video Mat! I was hoping that a channel that is fairly well known (such as yours) would one day talk about this. (I have been subscribed for years and I highly respect you and your opinions.) I did quite a lot of research on 1D, 5SOS, 5th Harmony and Little Mix’s circumstances back in the days, which is why I had my doubts clicking on this video. But you did amazing at telling the story from the perspective of an artist in the industry! Once again I really want to thank you for bringing up this topic that is unfamiliar for many! Lots of love and respect send from me

[@plutonenbleu]

the way you talked about it was interesting, i mean that you have proofs and facts and this is what i wanted to understand the situation they were into. thank you!!

[@shaynajacobs2993]

I really hate modest. i was hoping you would do a video on it!

[@eliza91d]

This video has to blow up coz its not only 1d that has gone through this but lost of other artists but no one speaks about it. in conclusion directioners hate modest. ✌🏻

[@Mahooya]

And Simon Cawbell

[@SunlyJules]

When it says 1 min ago and I have no idea what to say ........ 👁👄👁 also I am the one who made that tiktok about you just so you know thank you for noticing it I was screaming a few minutes ago lol 😂

[@MathewMcKenna]

it says your comment was 2 seconds ago yet here I am also not knowing what to say

[@itsasharkknocklife]

I love how he put a trigger warning in cause a lot of other youtubers don’t. Thank you Mathew!

[@nazarenagrivetto8272]

I'm glad to know all we thought over the years since 2010 is confirmed true.. they were with modest where Niall stayed, then the band could left; but they were all still under SYCO, what is the worst, here's where the rat of Sim*n appears and he's the devil here tbh.. thank god he finally met such a big fan base ready to fight for the people we love, to make them understand they're NOT products, they have feeling, they are YOUNG.. so not long ago finally Louis announce he was free from SYCO finally, that he was happy about that and a bunch of people congratulated him.. so that's ALL we need to prove what we all been trying to prove for the past 10 years.. and it involves relationships, mental health, and so many other things for what we were called crazy people.. and I'm SO happy to say that Co*ell was completely fired and stripped of everyfuckingthing in that company since he is absolutely guilty of all the ill ppl in the industry related to that shitty company and PROUD TO SAY it was also thanks to my little boy, Louis, always fighting with it, trying to get the things right and fair

[@TheMyra98]

The fact that Louis even publicly announced their end contract with syco and everyone congratulates him really blows my mind.

[@A0224s]

I absolutely hate the "fans" who say Freddie isn't real, he looks just like Louis and is just 5 so stop

[@OmqCourtney]

Yay!! More music industry videos!

[@MathewMcKenna]

I'm glad you like them haha - this was a LOT

[@junaina77]

Glad that people are finally taking notice of this.

[@isify4752]

He got his tea, now hes spilling it.

[@harrystylesissuperior5919]

Thank you for talking about this, the boys have been through so much. Again, thank you for bringing awareness to these type of things

[@anishasachdeva2195]

I cant believe that you did your research on them and didn't stumble upon "larry stylinson" there are so many clips where Louis shaded the modest and how they were the ones who made sure louis and harry didn't get too close to each other on stage or in interviews and not the fans.

[@Chloeharris6772]

I low-key got so excited when I saw 1 direction, love your videos BTW keep going!

[@aquaticangel3380]

Yep, now you gotta react to the heather music video.

[@hisanak3254]

10:00 that's what i am talking about people are not product. And i really hate the way company treats them. I think this is a big issue. According to the articles I read says that kpop industry is the most strict and they are not treating the idols like human. They are treating them like you said money making machine's.

[@nobutheyonyou7990]

Can you react to Sigrid? She’s a Norwegian artist who has many good songs, is relatively new and isn’t too well known. She’s had some hits (at least in Norway) including Strangers, Don’t feel like crying and Sucker Punch.

[@nobutheyonyou7990]

Oh i forgot Don’t kill my vibe, perhaps the most famous one

[@im6871]

“People aren’t products” THANK YOU

[@Sarah-ir5xw]

Thank you for this video!

[@bettysleftearlobe7819]

you NEED to listen to Conan Gray again!! especially the 'comfort crowd' and 'heather' mv that just came out!!!

[@imbirb44]

i see you switching it up. i like it Uwu

[@MathewMcKenna]

thank you ☺️ tryna keep things new and interesting haha

[@bethanyfurtado4238]

It's so good when you do a video related to one direction 😀❤️

[@itsasharkknocklife]

“It’s gonna get pretty spicy” -Mathew McKenna 2020

[@yesthatisababytoucan.youre6983]

Also, Bülow is a really small and unique artist, I think you would enjoy checking out her music (in a video or not). My personal favorites are *Sundress *Own Me *Get Stupid Have a great day! 🐼

[@isaacmoraesdornelasdesouza4830]

It’s like the song by Melanie Martinez, Show and Tell.

[@puppybooidk1832]

When I saw the notification i was like "Ohh Boy! Don't get me started"

[@yourinternetfriend2359]

I’ve written so many songs about the management, it’s unreal

[@Belle_1655]

U should watch ‘the dark side of one direction’ it talks about all the horrible things modest did

[@maryallen9017]

I’m so glad they aren’t under them anymore and when they get back together I don’t think they will be under them anymore either

[@kay46518]

I so glad you spoke about this

[@caiterountree9484]

Thank you so much for your wise words on this video. Your insights into the music industry are so important. It’s disgusting the way the music industry and even society treat celebrities.

[@stefaniivanovska1831]

Loved the video,love your channel. You deserve way more recognition then you get,you seem like and amazing person and an amazing artist. Ly💗. And also you should do a video where you listen to Kristina Bazan cuz she is an amazing artist that needs her music heard💖

[@leighsunflower2492]

You should watch 'The Dark Side Of One Direction' by 'Hey Angel' on youtube. :)

[@leighsunflower2492]

And 'The Bright Side Of One Direction' by 'Hey Angel'

[@louiespigeonkevin296]

“One direction” Me:CLICK

[@yesthatisababytoucan.youre6983]

KING Thank you for keeping us in the know.

[@asax3601]

I´m literally crying right now. I´m so proud of the boys of 5SOS but i wish 1D could have been as strong as 55SOS is or under less pressure than they used to are :c

[@asax3601]

those people who say freddie is not louis´ son are so annoying . I mean you can clearly see that freddie looks really much like louis .

[@delaneyyy813]

finally you're doing this videooo

[@kendallkreidell7299]

Since 2013 we have had concerns 🥺

[@alisonfingar6274]

Could you do “ I’ve never listened to Ricky Montgomery”!!? He’s a great artist Songs 1. Mr Loverman 2. Last night 3. California 4. Cabo

[@saltiestalexxx]

some tea for you ༼ つ ◕◡◕ ༽つ ☕️

[@lashaxecuriani7439]

I like your one direction reactions really really

[@daliaegot1240]

It's just sad that it's too late to change their ways now. I mean.. glasses are already broken..😪 Also, admiration to you, Mat. I've already watched not all of your videos but I'm impress to the way you explain things with your own opinion in a nice way.

[@nexhxx4891]

Correct me if I’m wrong but i saw in an update vid that One Direction’s contract with Modest doesn’t end until December. so that might be why you saw them still under Modest even though individually none of the boys are under them anymore. sorry if that didn’t make sense :)

[@firewasabi3179]

Could you do the front bottoms in a never listened to? I really like them and I hope you do too!!

[@BloomyBoomy]

Conan just came out with his Heather music video! You NEED to watch it!

[@aliuros8552]

Could you please do a "never listened to YUNGBLUD part 4" if you do the songs I would recommend are kill somebody,lemonade,weird and tongue tied they are all great songs with amazing messages

[@gabrielalp]

louis is our sass masta from doncasta

[@ariana2939]

Uh got a new subscriber! Congratulations 🎉!

[@katcordova7732]

I think that maybe Niall defended management because he had to like maybe they told him he had to make sure people thought they were good people or something. But what do I know I’m a 4 foot 11 inched 13 year old girl with bright blue hair who failed out of math science and Spanish in the same week 😂

[@axxsteria]

Billie Eilish fans hate Billie's team

[@_.XxAngelxX._]

Why was it funny when you said “letS GeT tHe lIghTing RigHt” 😭

[@jessiann82]

im getting annoying saying this but- *idc* you need to react to NF he's legit the best rapper ever :) he doesn't swear, and he doesn't talk about any innapropriate stuff :> his stuff his also really meaningful I suggest the songs: Therapy Session All I Do Mansion How Could You Leave Us ***** When I Grow Up WHY The Search Outcast some of his background: His parents got divorced as he was a kid, and his moms boyfriend physically abused him, and his mother was a drug addict who eventually killed herself. Music helped him and was his escape and started recording his songs on a karaoke machine, and independently realesed his first album "Moments" in 2010, he isn't too well know other than 2 of his songs "Time" and "Let You Down" that got alot of attention. This was probably too much info but hope u enjoyed :)

[@SoftballGirl-zv4bb]

His song paralyzed is also really good.

[@jessiann82]

@@SoftballGirl-zv4bb yeah it is

[@villisya1238]

I really like your view, Matthew. It's surely not as black and white as some want it to seem... No doubt the label / management overworked them BIGTIME: five albums in five years and constant touring - and they were just boys! Some of the stuff they went through - like Harry being sexualised since the age of 16 (!) - disgust me! A proper management should have stood up for him and protected him (all of them) in some way. But I do think they were also having great fun during it all. I'm not trying to defend Simon in any way, I'm just saying it probably wasn't all bad. And maybe that's part of the problem: that it was also good times and therefore more difficult for the boys and their parents to draw the line? 🤔 I do think they've come out of it all fairly alright, all things considered. I mean, groving up in the public eye will affect most people. The list of celebrities who've handled fame less gracefully is endless (unfortunately!). The 1D boys have done and are doing (mostly) alright, it seems, which just shows how good boys they were and still are: well brought up and they've matured beautifully despite all the fuzz that's been surrounding them since a very young age. 🤗🤗🤗 I adore them ❤️ and I hope they look back on their years in One Direction with joy and pride and that Management didn't ruin it all... (Please excuse any spelling mistakes or weird expressions, English is not my native tongue...)

[@puppybooidk1832]

On a less serious note; The 10 year anniversary happened! Like a month ago if u did, how did u celebrate?

[@dylanfitzsimons5493]

Please react to zhavia's live performances on the four. Love the vid as usual.

[@susanalopes6088]

Also, larry was forbidden to show their love .............

[@liz9031]

me knowing damn well i know everything in this video but watching it anyways 👁👅👁

[@Kisaanaqvi]

Do you have any advice for a 14 year old wanting to start a music career?

[@indirapriyadarshini3397]

As a lawyer, I advise you to read your contracts. Hire different people, get different perspectives but please please please read your contracts.

[@Rose-nj6mb]

Alsoooo react to the diva dance by dimash in a duet with Lee Yuang (I think that’s how u spell it)

[@Rose-nj6mb]

React to the diva dance in bastau concert by dimaaaash

[@dasean4real205]

I would like to recommend you listen to an Australian band called VACATIONS I really like there music

[@nimthara4542]

It's too short. 🤨

[@lalynathalie1161]

It's not only Modest!. Syco (Symco) is the problem. Little Mix, 5 Seconds Of Summer and Fifth Harmony had them too. I'm a fan of them, and I know how bad they are.

[@hisanak3254]

Know i get why the kpop industry is a nightmare to the world

[@peanutbutter1249]

He should talk about Poppy and Titanic sinclare.

[@sofi-516]

I love you 🥺🖤

[@roachp4758]

Matt I missed a class for this 😌 ANYWAYS HOWS UR DAY it’s it a bit late for u? Anyways gn

[@daviddaines673]

Hiiiii!

[@jadebrown139]

Please make another video of oliver tree from his new album ugly is beautiful. Perhaps bury me alive, I'm gone and cash machine

[@Jinxymaws]

I hope you don't mind me asking but. Could you react to this singer her name is Dodie ?! And I would love to see you react to her.

[@brendacalderon309]

MATHEW DID YOU KNOW THE HEATHER MUSIC VIDEO CAME OUT TODAY JUST IN CASE YOU WANT TO WATCH IT ON YOUR FREE TIME AND IM TALKING ABOUT HEATHER BY CONAN GRY

[@tantheta2184]

dude kristen and robert were really dating and had nothing to do with producers . She confirmed it on howard stern .

[@randonameo]

Could you do a reaction on wilbur soot-internet ruined me?

[@mayazafarullah2442]

Sip sip sip ☕️☕️☕️☕️☕️

[@tushtikapoor]

I'm so proud of Zayn.

[@mindatandoc8931]

Harry & Louis cannot sit together .. :/