THEY ACTUALLY DID IT! And it's not an April Fool's Joke....

[@ForgottenWeapons]

www.varusteleka.com/en/category/forgotten-weapons-merchandise/2852 Yeah, it's actually real.

[@heldaneurbanus5135]

And lo! Now we are all Gun Jesus! I love these insane bastards. My favourite surplus/camping/outdoor shop since you first mentioned them years ago.

[@Will_M600]

Such a shame it's limited run 😂 I actually really want some but it's the wrong time

[@HimmelGanger]

You know you have "arrived/made it" when your face becomes a camo...😉😆😏

[@BattleChemist]

That's.... actually a surprisingly-good camo pattern; at least for more arid areas.

[@KertaDrake]

Its going to be hilarious if a few decades from now you have one of these come through in one of your videos!

[@Wetcorps]

Original Ianpat maker here, just claiming bragging rights. Seeing a meme I made tearing the fabric of the internet and becoming real, tangible products actually feels pretty good.

[@Victini0510]

Royalties time

[@F4Wildcat]

Hey just checking in, Where do you want your statue again? And was it golden marble or Gun blue with emeralds?

[@AnimeSunglasses]

You, sir, are living the actual, genuine dream.

[@WingMaster562]

Glorious pattern. Glorious meme. Glorious.

[@braincowlol]

The guy who brought you the IanPat is actually my witness wedding. And yes it's Wetcorps. Just saying :D

[@Mongo63a]

The new Elbonia cammo pattern!

[@alangordon3283]

It’s too good to be Elbonian lol

[@max-zv7sf]

The weird part is that i'm halfway sure this pattern would work better than most multicam.

[@aaronleverton4221]

@@max-zv7sf You can have Tiger Stripe, Universal Camouflage Pattern or Ianpat. Choose wisely.

[@Cats-TM]

Unfortunately it actually works. And Elbonia already has their retroreflective orange camo so they do not really need it.

[@whatnow9653]

McFlage, the new Elbonian search and rescue pattern.

[@MalleusSemperVictor]

Maybe he's born with it, maybe it's cosmoline.

[@DaveTex2375]

I said that years ago about Brandon Herrera's hair.

[@phlogistanjones2722]

BRILLIANT!

[@scott2836]

You win ALL of the Internets…

[@WEKM]

🤣😂🤣😂🤣

[@Sliperypickle000]

Absolute liquid gold

[@Khanclansith]

Gun Jesus at Finish Brutality wearing IANPAT gear in 2024?

[@TheIrishAmish]

“Finnish”

[@DPRK_Best_Korea]

​@@TheIrishAmishnah, it's "finish" because it's all over once he does it.

[@aaronkcmo]

Peak Ian

[@joshwagner4368]

Or just make it a requirement for all participants.

[@andrewallason4530]

⁠@@joshwagner4368all participants except Ian!

[@modus3493]

Don’t play with my heart Ian, this better be real

[@ForgottenWeapons]

It really, actually is.

[@alexanderren1097]

@@ForgottenWeaponsno one’s going to believe you until next week

[@joemama.556]

​@@alexanderren1097 its on their website but the whole thing is about 400€

[@thetinfoilfreak]

It's 250 dollars, so that's what my next paycheck is for

[@RobertDecker417]

​@@thetinfoilfreakThat's why I got just the Boonie hat

[@mimicrymwot]

Alternative title: Elbonia Adopts The New Camouflage.

[@maastomunkki]

Beat me to it, sir! Now, you are the master!

[@f.g.5967]

Cool avatar. Humanity sprite from the Artorias DLC?

[@sloth7ds]

I need to get a jacket and an elbonia patch for my Airsoft kit

[@kozyobiwan]

So true!!

[@ValThracian]

Too effective for elbonia

[@talscorner3696]

I don't know what's more hilarious. That they did it. Or that the pattern actually semi-works xD

[@talscorner3696]

True!

[@TheKekkulis]

Wait 'till brent0331 releases a test video for the camo.

[@avlinrbdig5715]

​@@talscorner3696video is up

[@009013M3]

The best shitposts are ones that are done well enough and sincerely enough that you're not 100% certain they're intended to be shitposts. I love this.

[@Wistbacka]

But is it a shitpost when it is actually real? Gotta love it when companies go full out to embrace a meme

[@andersjjensen]

@@Wistbacka By Finnish standards you can perfectly well do a straight faced shitpost that is also a real post. It works in Danish culture too.

[@alltat]

@@Wistbacka Those are the best shitposts. When you're wearing it, but still aren't entirely sure if it's real.

[@AdamantLightLP]

The fact that it actually works, makes it incredible.

[@mrkeogh]

>GunJesus face-rub becomes meme >Finns make it into IanPat camo as joke >accidentally creates incredibly effective camo pattern There's a non-trivial chance this stuff gets used in combat in 2024.

[@Kesssuli]

Lets see where we can found this camo to pop out.

[@testowacz1363]

>non-trivial chance this stuff gets used in combat in 2024 This being Varusteleka, you're almost certainly right. I can imagine occasional batch sent along the 155 mm shells shipment to another Russia-bordering country as a care package, perhaps sale at a cost-of-manufacture through some nice volunteer initiative on August 24th.

[@andersjjensen]

@@testowacz1363 If that ends up happening I can't wait to hear Solovyov go apeshit on Russian State TV about how "Finnish special forces has been spotted in Ukraine".... The more I think about it, the more we need to make this happen!

[@p_serdiuk]

Some NAFO memelord in the Foreign Legion is likely to try to get it

[@user-cz9jf1ec8s]

Umm can I buy a few dozen sets and ship them to Ukraine?

[@sibby_547]

Warning: Ianpat camo users may develop an odd infatuation with the French.

[@cedhome7945]

Now that's a condition I don't want to catch 😜

[@Jabberwockybird]

Qu'est ce que vous dites? Oú est mon FAMAS?

[@Jabberwockybird]

Ou meilleure, un chauchat!

[@oz_jones]

Wtf i hate Ianpat camo now

[@WEKM]

Do not taunt the surrender monkeys. 🧐

[@centonze1116]

The camouflage that's makes you look like an entire army

[@maxkennedy8075]

Its very patriotic of Elbonia to adopt camouflage of their defense minister. It was such a scandal when it turned out where his loyalties truly lay.

[@vaenii5056]

Varusteleka and Savotta are the only two companies whose advertisements I watch just for fun 😄

[@HrZD16]

They keep knocking it out of the park.

[@pilot778spartan3]

We can agree on that one!

[@worldtraveler930]

Links Please!!! 🤠👍

[@Themaxwithnoname]

The Savotta one with the horse wearing camo is cool.

[@pilot778spartan3]

@@Themaxwithnoname that was the first one I personally saw, many of their advertisements and videos are pretty funny

[@EdibleRockingChair]

Gun Jesus rises the day after Easter

[@baomao7243]

Hilarious

[@isaacburrows8405]

G-SUS just rose again

[@Grooove_e]

"He descended into Kyber Pass, and on the third day he rose from the sand."

[@wealthybone2990]

And blesses us with this.

[@justhere4637]

It's still Easter for me (April 1st).

[@ToggleSwitch13]

Unfathomably based.

[@Heathen7]

Turns out, IanPAT is one of the best camos out there, as it truly distorts what the viewer is seeing. "What am I looking at?" is one of the best things a camo can do, and this camo pattern makes me ask that question every time I look at it.

[@TehKarmalizer]

Same. Almost gives me a headache. lol

[@calebsone1630]

Ian wearing a camo pattern of himself is going to be the funniest meme

[@artyom_zdanek]

Nice! I saw Varusteleka's ad for this earlier in the day, and I said "no way" but for sure, indeed "yes way", lol. What a wonderful thing to produce, and for one of their very reliable kit sets to boot. Way to go, Ian! 👍

[@Crangaso]

Can't wait to see Ian competing in BUG matches with IanPat Camo

[@AshleyPomeroy]

Is camouflaging yourself as yourself still camouflage?

[@alexanderthomas2660]

@@AshleyPomeroy Or wouldn't the universe simply collapse on itself?

[@DaveTex2375]

Inception Camouflage.

[@E5rael]

Camoception

[@MorbidEel]

@@E5raelIanception

[@ThZuao]

The best part is that in some lesser countries it is illegal to use camo patterns similar to those the armed forces use. Nobody ever gave me trouble for my airsoft gear, but some more serious clubs ban them to not get into trouble. Nobody will EVER give me trouble for IANPAT. Pls make a Woodland version!

[@baomao7243]

Digital camo would have Minecraft Ian

[@StephenMcGregor1986]

I wear British MTP over here in Australia without issue, it's not terribly different to our AUSCAM It's not like I go around wearing the official patches or anything armed to the teeth

[@Zoroff74]

Elbonians might get into trouble, but I don't think they have many airsofters...

[@orsonincharge4879]

That moment you get close enough to see the detail of the cammo and realise this range day might be " different "

[@fishua5564]

Your Scientists Were So Preoccupied With Whether Or Not They Could, They Didn’t Stop To Think If They Should

[@josephhatcher9903]

As someone who remembers your get rich slowly video from my time falling off the grid, I have to say your success should truly be an inspiration to others.

[@darthrevan9234]

If it wasn't so expensive I'd absolutely grab some

[@juanblanco7898]

How much does it cost? UPD: Nevermind. Holy shit... My heart is broken.

[@vaenii5056]

It seems VL does not have faith in the product and are not counting on the economy of scale. However I genuinely believe this will replace Multicam in Western militaries before 2040. You can literally be one man army but with the twist that the enemy cannot not see you and all the Ians next to your skin.

[@billblogs8206]

Thought I'd grab a set to wear to the range as a gag but with shipping the hats near $100 alone! Yeah nah.

[@TheKumaDono]

Yeah, shame about the price, I'm sure the quality is excellent but it's a lot of cash just for memes.

[@gunsbeersmemes]

$574.47 for the set

[@Kowalski089]

The best comedy is when one thing is joked about… and everything else is played deadly straight. Amazing 😂

[@salvos7101]

Finnish humor and innovation at its finest. And also to truly honor Ian for his outstanding content.

[@Justmemyguy]

A joke camouflage that appears to be more effective than an actual pattern the army fielded (UCP). That’s amazing and hilarious.

[@tisFrancesfault]

Im genuinely mad that it genuinely looks that good too.

[@alistairmscott]

Really hope we get to see Johnathan Ferguson, Keeper of Firearms and artillery at the Royal Armouries Museum in the UK, home to thousands of iconic weapons throughout history, fully kitted out in Gun Jesus camo in his next video.

[@Lappmogel]

Perfect shtf camo. Breaks up your outlines at a distance, breaks up the tension up close.

[@andrewmack191]

Varusteleka needs to make a pair of short shorts in the pattern for James

[@baomao7243]

Co-branded with James at TFBTV 😳

[@jonred6870]

$239.99 for the jacket, $229.99 for the pants, $54.99 for the hat. I love you Ian, you're the reason I wanted to get into gunsmithing, but that's just too much for me right now. I may try and get the hat but I don't think ill be able to get the jacket and/or pants.

[@Legally_its_a_joke]

Honestly, it's pretty in-line with the price of high quality gear, plus for the meme factor, I think it's pretty fairly priced.

[@jonred6870]

@@Legally_its_a_joke To someone used to those prices, or is used to getting that type of gear regularly yeah it may be a fair price. But to someone like me who doesn't get stuff like that regularly, or just doesn't have that type of money to throw towards that stuff it's a bit much. I'll probably get the hat, but I won't be able to justify both the pants and jacket to my bank account.

[@eliasadem4644]

imagine that some Fins making a camoflage pattern as a joke for april fools, made a more effective pattern than the biggest military power in the world, that had a budget of 5 billion dollers for their new camoflage pattern (UCP)...

[@redclayscholar620]

Freaking love Varusteleka. This makes me love them even more!

[@wackoman544]

Its hilarious how good of a camo pattern it is

[@patginni5229]

You know you’re going to have to wear it to every competition you go to now. How many guntubers can pull this level of swagger.

[@grumbotron4597]

I absolutely love the idea of practical meme camoflauge. Very interested in this.

[@star42]

The US Army wasted $5Bil on UCP, when they should've gone with this pattern instead.

[@Gottaculat]

I need this pattern in all my video games NOW.

[@MichaelKhorosh]

This will be great for driving facial recognition algorithms crazy. :)

[@Goc4ever]

This camo pattern is fantastic to look at, the guys who made it have exceptional tastes. I really like the fact you've become a celebrity Ian, i'm very proud of you👍.

[@Matthew_Removeafterwashing]

YES, and he becomed a celebrity because of what he does and what he knows and not by who he pretend to be, like many other celebrities. That's awesome

[@janneaalto3956]

Imagine your sergeant asking what you're seeing and you're there with your binocs on your eyes, looking at these faces in the bush XD

[@danielboudreau8404]

Is this how one would blend in at the Rock Island Auction House?

[@Welterino]

This is probably the only healthy April 1st video on KZbin, I usually ignore all uploads made on this day but finally someone made a REAL joke without spreading misinformation or worthless trolling. Amazing camo btw, would definitely buy if the cost of buying from Brazil wouldn't be my 2 kidneys (our import taxes are simply a crime).

[@williamflowers9435]

They say they’ll only make one run but what happens when the French Foreign Legion adopts this pattern?

[@IlmarBeekman]

Those Finns. Always punching above their weight. Way way above their weight.

[@gerogyzurkov2259]

No joke they stalled USSR pre ww2.

[@IlmarBeekman]

@@gerogyzurkov2259 yes. Tough as nails.

[@Hydrazine1000]

LEGO once did an April fools joke where they _claimed_ to have a phone app which would allow you to select a specific brick and aim the phone camera at a pile of LEGO, and the app would highlight it straight away! It was a joke, but the concept was soooooo very neat a lot of folks (including myself) would have loved to see that April fools joke become reality. This one is coming from the opposite direction: We'll make it an _actual product_ and people will assume it is a April fools joke.

[@Matthew_Removeafterwashing]

actually such an app sounds like a great idea. These days, when average smartphone have like 100 megapixel camera this is possible I guess

[@SliceyMcHackHack]

Cant wait for the Army to adopt this new Design for field use.

[@bozo6049]

"Who are you wearing?" "Gun Jesus"

[@saskafrass1985]

If this doesn't protect you, nothing will!

[@MrArray1967]

Looking forward to the video where you are wearing the Iancamo. Perhaps you even should demonstrate its combat effectiveness?

[@juhoparkkonen9547]

This is so Cool!! At least we finns must be proud of our varusteleka!! Absolute awesomeness 🤘

[@Phaedrus143]

I just wish they had options that weren't in the $230 a piece range for pants and shirts...

[@heimdalshorn]

...yes, but remember the very small number they will make....

[@stevep7346]

At this cost, there's only a small number they could ever sell. I bet most sell to other youtubers. ​@@heimdalshorn

[@Paragon--bm1lp]

Those are some nice colors, its perfect for woodland environments. You can't really see the pattern unless you're up close.

[@pavloklyuchnyk2086]

You could also make a combo of Ian, Scott, Garnd Thumb and the other boys camo set where each fave (memed of course) would create a camo pattern lol

[@juanblanco7898]

I love Finns so much I can't sleep.

[@E5rael]

A fitting pfp for your predicament.

[@juanblanco7898]

​@@E5rael Haha, I find it very fitting to a surprising amount of comments I make, which wasn't really taken into consideration when I was choosing it.

[@1014p]

Watch it becomes a more effective camo pattern for concealment. We can't see them, completely blended in there. How do you know they are out there if you can't see them? Oh see those holes in various objects, that's them messing with us.

[@WingMaster562]

Relationship ended with m81 Woodland, IANPAT is now my bestfriend.

[@alfredmarcos1761]

It's even more funnier now that you realize that it can work

[@scubasteve3743]

This is really putting the practical in practical joke.

[@Dallows65]

I can’t wait for Administrative Results to get a set

[@InternetEntity]

"I can't see Ian McCollum, because he's covered in Ian McCollum's face." And the Fins went and made that sentence sensical.

[@ElChris816]

I saw the commercial on their site last night and I can't believe they did it. This is awesome!! I'm going to get me a boonie.

[@THEJaManes]

Imagine an actual military fielding this camo.

[@willyvereb]

I'm semi-expecting IanPat camo showing up in Ukraine. Perhaps by 2025...

[@p.t.anderson1593]

It's the new pattern for Elbonia...

[@TrueCanad1an]

Stat card says: Gives you bonus accuracy when firing French weapons.

[@theoverallguy6186]

i want that camo on a hawaiian shirt

[@hughbrackett343]

Maybe not camo, but a Hawaiian shirt with an Ian pattern would be cool.

[@9usuck0]

I can't tell you how much I want this, this thing I never knew I wanted.

[@samgarrison1996]

I love it, wish it was also put onto some more basic, less expensive pants and shirts, but hot dang i know these will sell out quickly lol

[@aex-blacksmithuk2111]

Wonder full! I am now waiting for my new hat! Can't wait! LMAO I will be sporting Gun Jesus on my head once I receive it.

[@TheMachRider]

Finally the last piece needed to complete my high-end loot drop in 10 years. you're welcome, friend :]

[@tylercrowe568]

I hope to whichever gods want to listens that 10000yrs from now this is in a museum as advanced camouflage of the 21st century

[@theREALdingusMD]

Ian wearing Ians, what a time to be alive.

[@leod7751]

PLEASE Consider turning this design into a sticker. I would sell a limb for a Ianpat sticker pack

[@chriscasperson5927]

OI! THATZ EVEN SNEAKIER THAN A PURPLE ORK!

[@Moxiecore]

"Finish'd product" indeed!

[@Yupppi]

With Varusteleka you never know if it's April fool's or not. NATO should equip all its units with this.

[@azonicrider32]

Weirdly effective pattern for post winter thaw.

[@Crangaso]

Cosmoline for the skin win!

[@hughbrackett343]

I got that -sh- stuff on me as a teenager. I imagine there's enough money in the world to get me to spread it on my face. Barely.

[@Crangaso]

@@hughbrackett343 April Fools

[@jameshusband3302]

What will those wacky Fins come up with next?

[@alangordon3283]

Brilliant . Now they need to do some Elbonian style camo.

[@ragingjaguarknight86]

This is Elbonia's camo. 😆 🤣 😂

[@Jabberwockybird]

Elbonian camo is covering yourself in mud. All hail Wally of the mud

[@Xeonerable]

If I was a hunter or a PMC larper I would totally buy it. Alas though I am neither, but that pattern is really sweet and hilarious.

[@Thesavagesouls]

What's hilarious is that it's actually a good camo.

[@SilkyJohnson625]

So awesome. I want the full set but gonna have to settle for the Boonie hat because I'm broke. 😂

[@hanskorbmacher2729]

Ian's face makes for a better camo pattern than ucp

[@andrewfidel2220]

Yup, came to say it looks more effective than digital camo =)

[@DaleJC]

Sweet Gun Jesus, yes!

[@wretchedmess]

That is so incredibly well played and hilarious!! Too rich for me, but absolute stars for pulling this off!!!

[@Jordan-rb28]

I would love to get this Ian, but I simply cannot afford spending $524.97 + tax for the whole get-up including pants, jacket, and boonie hat LOL

[@Getpojke]

Looks like Elbonia is getting some top tier goodies for once. we'll never see them coming.

[@ck2503]

God damn I need this in my life. It's like reverse Where's Waldo riddle, wrapped in a mystery, inside an enigma. XD

[@zwenkwiel816]

this is way better than actual april fools jokes. like we all know what day it is so posting some fake ass prank video is just kind of cheesy this though, it's pure class.

[@juanblanco7898]

Wow, this is legendary.

[@2011Kestrel]

Wow. Just…wow. I’m not interested in camouflage, but still I want the hat.

[@ChaplainBald]

I can't wait to get to wear my brand new M-0-Ian field trousers.

[@me.ne.frego.]

Time to take a step to the side, flecktarn. Now I have a new fav camo pattern!

[@northislandguy]

IANPAT Camo can be worn with kilt and any hat of choice 👍

[@jayr2634]

Fuckin love those madlads. Wish I stayed in Tucson, totally would work in their American location they bought.

[@notoriouscowart]

My boy Ian really out here making me spend money on April fools day.

[@clothar23]

*Typing in Credit Card Details intensifies*

[@jeromethiel4323]

To put this into context, this is better cammo than the digital cammo that the US military actually adopted. Varusteleka are absolute bosses.

[@adamcichon6957]

Oh sweet Jesus!...Gun Jesus... Probably Žiga will buy whole set just to annoy Ian at every next brutality match... yeah, next Finnish Brutality will be something else...

[@Nate_the_Nobody]

Ian is so renowned that he bacme a real camo pattern made out of his meme face Tht is beyond amazing and I need a jacket and pants ASP