THEY DON'T MAKE SONGS LIKE THIS ANYMORE!!!! THE ASSOCIATION - CHERISH (REACTION)

[@equipage72]

RIP Terry Kirkman, writer of this forever great song...😪

[@mikefitznb1]

I grew up as rock and roll was begining...the words are timeless and the music is classic....NO GROUP today can come close to this era

[@markhanretta9570]

So True, so very True.

[@user-ii4zf5iq3t]

It was such a beautiful wonderful time back then. Boys became men early and they treated women like ladies and goddesses. 100% manners. Sweetness. Love.

[@2Cambourne]

I consider the music of the 60's as the greatest music in Rock & Roll history. Period!

[@johnnypipe]

I saw them perform in 1967 at Stephen F Austin University. Bad storms that night and the electricity went out. They performed Cherish by candle light, accapella, and without a doubt it is the best that I have ever listened to this song. They were a special group.

[@tmmmmmtx8933]

I graduated there 2019!! Wow i wish i saw that

[@SciFiPi]

WOW! What an experience. I wish I was there.

[@arautus]

The diversity of the music I grew up with still amazes me! It's nice that good people like Shawn and Mel get to appreciate it.

[@mac6115cd]

And we just took it for granted. A great time to grow up!

[@ajruther67]

This song describes exactly how it feels when you love and pine for someone but they don't reciprocate those feelings.

[@ajruther67]

@@michaelasay8587 What the hell are you talking about?! This song is about unrequited love. It has NOTHING to do with politics or the like. Do you actually read comments or skim and make up your own what you THOUGHT you read? That is obviously what you did because what I said was only about love.

[@kathyrizzi8754]

@@michaelasay8587 both parties are at fault today, they have driven the people against each other. Wish we had our good music back to unite us again…wonderful love songs! 🥰👍🎶🎵

[@sunnystormy4973]

-#cheers-- !-

[@maxr4448]

Exactly. Yes! Be Blessed, The association MADE you FEEL! You listened to the words.

[@ryanfeit1420]

Thank you so very much for listening to this beautiful song!! This was my parents' wedding song and they are still married. Mel and Shawn, you are awesome!!

[@armandosalgado1121]

I was about 8 years when this song came, but even at that age it impressed me emotionally.

[@RogerWyatt365]

The Association deserve so much more than they've received over the years. Their songs are timeless classics and touch any that are willing to take the time to listen. That they have been so ignored is a shame but I'm so happy and glad that you two hear an ear to hear.

[@TinaFahy-jx4om]

I was 16 when this came out. Love it, love it then and still do. I am now 74 and I love my oldies. Thank you for sharing!

[@threekidzmom04]

68 and I feel the same

[@AccordMe2]

Chills...just chills everytime I hear it at 73 years of age...I was a senior in high school coming home at 2 a.m. from my busboy job at a restaurant...put on this song to rock me to sleep and dreaming about the girlfriend that I didn't have...and maybe someday would...when i could dedicate this song to her every moment of our lives....

[@civwar054]

This song hit me like a ton of bricks when it came out. The harmonies made me start studying music theory and composition. Brilliant! Genius songwriting!!!

[@tominnc315]

One of music’s single greatest songs. Period

[@beeseewill2407]

The 60s had so much to offer.Serious music,Fun music,and songs like this that soothes the soul,and just makes you feel good.

[@ubilo]

Melody, harmony and soul. We need it back.

[@tonya6107]

It will never happen! Modern music is dead.

[@chrisoakley5830]

​@@tonya6107You are right, thank goodness we have the classics like this one to enjoy forever.

[@tonya6107]

@@chrisoakley5830 Right on, Chris, we can always go back, brother.

[@jamesbrozyna5295]

They ate in my top 10 underated bands ever. Why aren't they in the rock and roll hall of fame?

[@theresamccant459]

I lucked out. 7 years old in 1960 with older sisters. Know every word to most 60s music. Love The Young Rascals,Turtles and The Association.

[@michaelg3074]

I'm 66. Depending on the circumstances, I still cry when hearing this song. Thank you for this. The Association was the bomb.

[@sharronfoxx69]

Exactly, I was a child when I first heard “Cherish” and I burst into tears. I still cry with this and perhaps my favorite song by The Association, “Everything That Touches You” Terry Kirkman was just an exceptional songwriter.

[@thomaskay779]

I was born in 1968 and this music resonates with me, timeless band

[@tomtortolani8082]

"Along Comes Mary" is another great tune.

[@snakeguy76]

The most perfect love song. Period.

[@floridahiker1503]

What incredible harmonies.

[@dianetaylor841]

The unfortunate thing about those of us who grew up with this music is we took it for granted.

[@kh2099-z5f]

Yep, As there was such great music at the time and this was just another hit song.

[@bobblowhard8823]

So true! I think it's because we thought that good music like this would continue to be made. Boy were we wrong! But at least we have venues like You Tube, Pandora, CD's, cassette tapes, and LP's (remember those?) to enjoy this beautiful music.

[@davidpanetta6400]

I never took any song for granted. I love all different types of music.

[@junglejim5785]

@@bobblowhard8823 100% spot on Mr. Garvin.

[@zimjun7]

@@davidpanetta6400 I didn't either, David. Took love seriously at the age of 12. June Go figure. Had great parents....

[@LagrangePoint901]

What makes the Assoiation so unique is that that had 6 band members doing the voacals for harmonizing. The usual rock group of the era used a lead and backup for harmonizing but the Association could provide multiple layers of vocals for a deep and rich sound. My favorite memory song of the 60's.

[@54nomore]

Finally got around to reacting to their greatest hit from (1966) 'Cherish.' You are right! They don't make songs like this anymore. My goodness I was a 12-year-old boy back then. Now I am 69-year-old senior citizens still "Cherishing" my lovely wife of 45 years and counting. Great response to one of the greatest and loved groups from the 60's. Though I might be bias in my opinion here. I considered the 60's as the greatest decade of every music genre in Rock & Roll history. Priceless!

[@davidpanetta6400]

You are so right about the music from the 60s. You heard songs from every genre back then. You would be listening to songs like Rock Around The Clock, Moon River, Surfing USA, He's So Fine, Sealed With A Kiss, House Of The Rising Sun, California Dreaming, Volare, King Of The Road, Cherish, I'm A Believer.....You get the idea.

[@54nomore]

@@davidpanetta6400 Yes! I sure do. We had it all back then. Even though we listened to them with a handheld AM Transistor radio. Thanks for your reply, Dave.

[@stj971]

You would never hear lyrics like this today. Unfortunately.

[@tonya6107]

One of the greatest vocal groups in music history.

[@johnandrews3151]

This is just one example of why the 60's was such great decade for music!😊

[@cocoaorange1]

Classic timeless music still popular nearly 60 years later!

[@traceycater]

You two are the most emotional connection! I think it’s beautiful!

[@kimmaedke2763]

It’s so beautiful to see the two of you appreciate these classic love songs

[@beths999]

It’s sad to me that beautiful music like this is not produced anymore. The values back then were so much different than today. I miss these days!

[@bradleyswinderman7442]

It is listen to the indie band Keane & "Somewhere Only We Know" by Keane's lead vocalist Tom Chaplin & all their songs

[@penelopehornswaggle102]

It's weird to me that I was listening to this when I was 6 yrs old.😂❤ It's such a beautiful song.❤❤

[@franktaylor2401]

Fantastic reaction to an amazing song by a remarkable group. They do not make musoc like this anymore. Thank you both. I needed this

[@cathybrookeburt2616]

They recorded this in 1966 & it was #1 on the US Billboard Hot one hundred for September of that year. I saw then in 1969 at age 16 & I was in love with these guys & the Beatles. LOL

[@bierce716]

They were my first concert back in 1968, and I will never forget it. Remember, no computers- they sounded exactly the same live.

[@EricSmith-hd1wk]

Joel - I also saw them live in 1972, and can confirm your comment that they could match the harmonies of their recordings whenever they wanted to do so - with no electronic assistance of any kind - only their raw talent! Thank you for your review, S & M! Very much appreciated!

[@RedRuffinsore]

Mine too. Red Rocks outside of Denver.

[@barbroth4030]

My first concert too! I was 7 and my older brother and sister took me to see them in Columbia, MD.

[@MrMakemyday3]

you are so right. this was the best music ever. i grew up in the 50s, 60s and 70s...the music was all so wonderful. hard to tell people today how good it was. i am glad that you are taking time to listen to some of it

[@davidpanetta6400]

I agree with you. I love all music, but the songs from the 50s, 60s and 70s were the best. Back then you had all types of music. I mean, the Beatles were on top until Dean Martin took the number 1 spot. There was folk music, country, beach music, rock, easy listening....you know what I'm talking about.

[@beverlyshane8433]

I’m so glad I grew up when all this was happening. I was 15 in 1966 when this came out.

[@ladyca8366]

They played at my high school in my sophomore and junior years. Just beautiful.

[@denabergman6543]

Powerful song. It leaves you missing that era where music was unique and meaningful.

[@davidschecter5247]

Two of their songs, "Windy," and "Never My Love," have received more radio plays than 99.99% of all other songs. The structure of "Cherish" is particularly brilliant, with that incredibly long "bridge" that goes into new melodic territory. In 1966, this was voted the top song of the year in the New York area. I would have gone with "Good Vibrations," but it's still a brilliant tune.

[@mrbag60]

If you listen to the song its about a man who is in love with a woman who unfortunately doesn't love him back. Beautiful and sad at the same time.

[@TeriSteiner-x4p]

Now do you understand why we as kids turned on the radio just as soon as we got home from school!... We knew something profound was waiting for us e.v.e.r.y. d.a.y!!! It was our lifeline to beauty, to love, to wisdom, to humor, to knowing ourselves and each other when our parents didn't necessarily know how to provide that. We were enveloped, loved, educated, surprised, excited and grateful when that radio came on. And we had great national dj's like Casy Kasem and Wolfman Jack serving it to us with their humor and wit and wisdom. We were scared and overwhelmed and confused by the world events of the times and the music helped us understand and cope and escape and grow through it. It's our DNA. We imprinted on it like a baby imprints on its mother. I honestly don't know how I would have survived the news at dinnertime without three ours of music beforehand feeding me and supporting me and preparing me. Whew! Thanks for reading...

[@MrScoop156]

Thank you for giving words to what I feel

[@sandiclemens122]

Beautifully said!

[@cspaikido]

This is not their biggest hit but it is certainly their signature hit.

[@MethodiousMind]

I grew up, listening to this song. Absolutely loving this song. It’s so fun witnessing people discover this for the first time. Loving it!

[@kimberlinibambini1988]

Y’all really should do their song called “Never my love” next. 🙂💖💙

[@user-ii4zf5iq3t]

💕🎶

[@Amen.22]

Plus Windy and along comes Mary.

[@wmpetroff2307]

FOR SURE

[@odiebryer2144]

I'm soooo happy that you guys really liked The Association! Their harmonies were top notch and their songs were on the radio all the time! Their sound was so distinctive that you always knew that it was them. 😮😂😅❤ Just loved your reactions! Keep up the good work and more Association! ❤

[@catticusfeline4623]

Shawn and Mel, I love your enthusiasm and appreciation for the classic song Cherish by the timeless musical group The Association. Thank you for your splendid reaction videos!

[@wesedwards1128]

Bless you both for honoring and understanding my favorite teenage group. Saw them in concert in l967 at the LA Forum. A lifetime of the Association and they are still touring!

[@sharonholsapple]

This old school music is so beautiful!!

[@ajruther67]

They have a faster song Along Comes Mary. Make sure to have the lyrics up because they sing fast in the song.

[@danastearns7939]

This group was quite popular in the 60's. A softer approach to pop/soft rock. Some very good romantic songs from them - "Never my Love" is great. Good vocals and harmonies. Back in the day us gals loved their music and romantic lyrics.

[@v.downes9608]

I grew up with this music, and even though I did love the song back then, watching both of you gives this song a new appreciation for me. Thanks

[@suzanneprock7286]

This is a great childhood memory, I love this song.

[@samuelrossmesa1430]

One of the most beautiful tunes you will ever hear in your life.

[@mrb4749]

Sincerely thank you for keeping this great music from a great group alive again. Baffled how the Association has become a forgotten group. Along Comes Mary is awesome also!!!!

[@11June22]

So is Wendy.

[@vancelubben4527]

Kind of like the Turtles have become a forgotten group. In the 90's they were still on the Oldies radio station. Beyond that time, almost no one played them anymore

[@lindawalker161]

Haven't even started to watch, but I KNOW you two are going to love it! Haven't heard it in years, it's a great song. So beautiful

[@nancywengert7301]

Loved their music, the harmonies were fantastic and the lyrics were great, just what this college student needed to listen to in the late sixties!

[@delisamarchetti5926]

Hi Shawn and Mel! It is so nice to see you both today, I have missed you while I was away, and it is nice to be back and I am loving all your new reactions! W hat a wonderful reaction. This song gives me chills, it is so wonderful hearing your comments and knowing that others really get the emotion that the artists were trying to convey in their songs. I saw the Association perform many different times in person! They were phenomenal. I was so fortunate that I lived in LA back in the 70's and early 80's and got to see many of the famous performers of that time live. The Association often came to play at a play called the John Wayne Theater in an amusement park called Knott's Berry Farm. I tried never to miss their shows when they came. The harmonies are so crystal. You are so right though, these songs do speak of a love that we all feel and want deep down, but that the last couple of generations somehow forgot or were never taught to know how to express and believe in. Being able to put the tenderest of feelings into poetry or music is one of man's highest art forms.

[@delisamarchetti5926]

@@michaelasay8587 Hi Michael, I have been taking a little break from KZbin the last few weeks as we have had a lot of illness in the family. Caregiving has been taking all of my energy. But things are better now, and I am looking forward to getting back into viewing the reactions and commenting on therm. I get so much enjoyment from listening to Shawn and Mel, I feel like I have a lot to catch up on. Have a nice evening!

[@waltw4537]

Thank you! Now, you might be ready for a very heavy song by the Association called "Requiem For The Masses". 'Cause remember, it was not all sweetness and light in the 1960s. But "Cherish" now! Wow!

[@timothyteater1347]

Requiem For The Masses was on the (B) side of Never My Love. It is one that is quite somber in tone and should be listened from the Smothers Brothers TV show.

[@waltw4537]

@@timothyteater1347 right. I did see the band perform at the height of its career, as it were. "Requiem" was amazing live. The Smothers Brothers show performance is indeed a great one!

[@sandyca1106]

Music can teleport you to another time, another location, another mood, that's the joy of it!

[@nanettestanley9985]

Thank you so much for putting a smile on my tired face!! My favorite reactors and one of my favorite songs!!! Love always!!

[@Constance8722]

You are both wonderful reactors. You pick up on all the elements of the music - the lyrics, the harmonies, the instrumentals, the meanings, feelings and the heart of the songs. Thank you for sharing the joy! This song takes me right back to junior high school, and I'm that little 12 or 13 year old girl again.

[@octoberguy]

I was in first grade when this came out -- and I always loved the softness and soaring harmonies and the sweet little "bum-bum" of this song. Takes me right back to dad's '66 Impala.

[@davidpanetta6400]

I love the "bum...bums". I also love the cars people had back then. When I turned 16 in 1975, I got my Mom's 1969 Orange Cutlass. For Christmas in '75, my older brother gave me an AM/FM radio with 8-track player. Those were the days !

[@rwilson7197]

Love this song and your reactions!! This song was played on the radio in the 70s... it had a long life. DJs did not forget about it!❤

[@gxl5892]

You guys are the best!!!!! I love watching your reaction and the same excitement, so many of us felt and still feel growing up with this great song! Thank you!

[@Cooljack906]

Thank you both for feeling the beauty of older music. Almost made me cry watching you enjoy it. Most younger people are so indoctrinated into rap that they won't listen to beautiful instrumental, harmonizing, music with lyrics about Love, Peace, and emotions..❤️

[@stuartsoll3254]

When we were young we had heart. We were going to save the world. Unfortunately, by the 1980s we sold out. I am so proud of you young folks today. You are bringing back the heart. I'm just so sorry we left you with such a mess.

[@stj971]

We didn't make the mess. TPTB backlashed against us for trying to save the world and why we're at where we are now.

[@laurarominger2073]

Just sent your reaction to my husband. Whom I truly cherish. Took me 49 years to find him. Am so blessed. I couldn’t just send the song. Had to send your reaction because it’s even better than just the song ❤

[@christinawoolley6206]

I was fortunate to have grown up with so many various kinds of music. Made me quite the romantic! So very happy to see you enjoy their beautiful harmonies and arrangements! 😽💋🎶

[@festidious2644]

You guys have REALLY been landing on a bunch of great songs lately. Keep playing the good ones. There's nothing like having lived during the time that these songs were on the charts but realizing NOW just how great they are is almost as good. I wish I could give you a list of fantastic songs from the 60s but I understand how this reaction thing works; I'll just wait and see what you will bring. There are so many one/two hit wonders that are as good as your Rascals and Association songs and I despair that they will never be played on a platform like this. There is another song called Cherish by Kool and The Gang which is very nice too.

[@Wordsmyth8]

One of my favorite songs of all time. I’m so happy you guys get it.

[@daddyguerrero]

Finally! You guys hit my favorite Association song, and one of the most romantic songs ever written. Thank you!

[@victorcowboywest]

This is my favorite song from them,its soft and romantic. As always I enjoy your reaction 🎶👍🏾

[@maryedwards6108]

I always loved this beautiful song.

[@melmingin8445]

Beautiful song ,I always love this one.

[@kevinlucas8437]

They were an amazing group, beautiful smooth songs !!!!

[@zgoodpet]

I love how expressive and open they are with how this song touches their emotions!

[@s8150f]

I first heard this song in the sixties it never gets old.

[@ricko5885]

How this was not the #1 song of 1966 I will never understand. Beautiful song!

[@60sbaby456]

The Beatles were top charts there was so much in the 60s. Every band about perfect

[@chrisoakley5830]

As beautiful as this song is, it wasn't all that special in 1966. That's how great pop music was back then. You might really love this song, but a month later you'd hear a few more songs just as good that would put this one in the back of your mind. The 60s, 70s and 80s were all like that. Those three decades were music's best.

[@rmm3854]

I was a little boy when this song was released in 1966. It was one of those songs I’d hear on our Ford Fairlane’s AM radio 📻 on little road trips to and from the city. Such incredible lyrics and well the band was unique. Harmonies unparalleled. A timeless pop classic from 58 years ago. Hard to believe. I am glad the song moved you two in the way that it did.

[@psilvers100]

I sang this with my high school chorus. Love this group. I have one of their albums. Yes, actual vinyl album.

[@laurarominger2073]

This came out when I was very young. I remember seeing my brother’s school concert and it gave me chills then. Before I knew love it what cherish even meant. No one uses that word anymore!❤

[@preshutchins]

The harmonizing in the song reminds me so much of group Climax ...Precious and Few☺️☺️☺️☺️

[@ThePatriotPoet23]

I saw these guys when I was in 10th grade in 1967 ....... BLEW ME AWAY ...... ONE OF THE BEST VOCAL GROUPS OF ALL TIME.... also NEVER MY LOVE and ALONG COMES MARY

[@jeannereed3170]

I still love them. Saw them in concert at 18.They were wonderful.

[@jamesoliver6606]

This song brings back some of my sweetest Memories of the First Girl -I truly fell in love with. I remember every detail of every moment we spent together, Thank You for bringing it back !

[@innertechnology7149]

You all have an incredible hear for music. Impeccable. you really articulate it well too

[@smkgarrison3445]

While listening to this song again, probably for the thousandth time, I realize that this is one of the best songs on unrequited love. It is beautiful and heartbreaking. So happy you two have opened yourselves to the music we boomers love so much.

[@carols6013]

I was having a bad day as as I heard the music start to play a smile appeared. Great song!

[@joycewalbert1413]

I was in Jr. High getting my first "crushes". Never even held hands back in those days... AND when I was crushing in high school it was The Temptations " Just My Imagination". I was just shy!

[@bobmessier5215]

The Association had another beautiful love song hit called "Never My Love".

[@brokenmummy232]

I was 3 when this song came out but heard it many many times growing up and each time I heard it and began to understand the lyrics not just the astonishing melody I grew so fond of this song that it has stayed with me my whole life and I am now 60 years old and I can remember hearing this in my dads car in the late 60's living in Santa Anna California or what I called the Garden Of Eden of the '60s. I love how much Y'all loved this songs whole structure of Deep Lyrics that you never hear anymore like this and the beautiful structure in instruments and perfect harmonies making you feel like your riding on clouds as you said rising up to heaven to meet God. But what I love most of all watching Y'alls reactions to music I grew up with for decades is the True Appreciation you give to the Artist, Time Period, Melodies and Harmonies, Lyrics that Last for Eternity, and Overall Perfect Production of every great hit that has warmed millions of souls for decades. Thanks for your Genuine Appreciation, Reaction, and Love of what brings All People together regardles of Age, Sex, Color, Status, and Location of where the Great Music Comes From. Surely God Gave Humanity 1st after Life because he knew it would help us all understand each other far more than words ever could. God Bless Y'all from your DFW Texas Fan.🤠

[@stevenmurano7863]

Such an amazing song. I’ve been hearing it for over 50 years and it still hits me every time. The line ‘oh i could say i need you, but then you’d realize…’ still gives me goosebumps EVERY time. Yeah. They do not write em like this anymore…

[@MrPepper312]

I was 15 years old when this came out, girls were so intimidating with their beauty and I was so painfully shy. 😊

[@danielleighton2553]

Beautiful. Like a marriage should be. You guys are so sweet together, you all are amazing, so glad I stumbled on your reactions, better than some out there, waiting for the next tunes ❤️

[@wmpetroff2307]

I appreciate the wisdom, my Mel. You select the right, delicate words always! My Shawn, your attitude glows when you like a gorgeous song, and it shows so genuinely. I could listen to hundreds of songs with the pair of you.

[@maryanngarrimone1153]

Their music was so beautiful! I still have their vinyl record albums in my collection. ❤❤❤

[@hectorramos804]

Thank you for that beautiful song

[@hectorramos804]

Many many many many many many memories awesome keep the good job going

[@pamstambaugh-adkins4888]

I have ALWAYS loved this song. Pn all my playlists!!😊