A 1966 Music REACTION | The Association Cherish REACTION

[@how-to-linux.]

"Windy" , "Never my Love" , "Along comes Mary" .

[@peacetoyou63]

Paul Gureghian, YES!!!!

[@peacetoyou63]

I mentioned the same songs when I commented. ✌🏼♥️🎼

[@daveyhouston]

They were very underrated I loved all thier hits you forgot windy

[@daveyhouston]

My bad it is there I am old sorry

[@tokenjoy]

Review them all. The Association was a great late 60s band.

[@helgar791]

A sweet song about real and innocent love from a time long past and perhaps, gone forever. Thanks though for the reminder. Yes, "Never My Love" was equally as romantic and my personal favorite by them.

[@brendaisajiw3417]

Hel Gar- Love, love, love "Never My Love". Thanks for reminding me of that one. I forgot all about it. Great song!

[@OldBoiler62]

I agree with Never My Love being their best. Way back in the fall of 1967 I went 800 miles away to college and gave the 45 record of this to my girlfriend. She said she played it so much that she had to go buy another copy because she wore it out.

[@helgar791]

@@OldBoiler62 Great story man. Great times we can never get back.

[@sheilameyers152]

Oh the harmony... my sisters and I used to sing and harmonize this song.

[@ShadowsGathered]

"A sweet song about real and innocent love from a time long past and perhaps, gone forever." - Nail on the head!

[@39thala]

Wow, these guys were so smooth and talented. Music of this high quality just isn't made anymore. And yes, "Never My Love" is one of their best!

[@timothyteater4868]

This group posted up 3 songs in the top 100 played songs of the 20th Century according to (BMI) Broadcast Media Inc (Never My Love #2) (Cherish #22) (Windy #61) Dec. 13, 1999 article. Very tough to find groups that could sing 6 part harmonies such as this one.

[@isaackovitz4791]

Windy

[@barbarajames3265]

The oldies' station played this when I was of junior high and high school age, I just loved it.

[@angelaackerman8934]

Everything that touches you is a great song by them. You will love it.

[@karensanchez9061]

I was a teenager when this song was out. Love then was sweet and innocent and when a girl was cherished, it was so special. Some lyrics today can be so brutally vulgar.

[@janetstewart6836]

Our first dance at our wedding. We just celebrated our 50th wedding anniversary in June. I just found your channel. You are so adorable.

[@peacetoyou63]

Along Comes Mary, Never My Love, and Windy are great choices to follow up with by The Association. I’ve sung most of their songs while in choral groups in the 70s; great four and five part harmony arrangements.

[@tomservo4president61]

I love the Association, very cool, you should do Never My Love. Another Classic

[@conniejones8998]

My older sisters used to play this kind of music. I do remember them.

[@peggyowen947]

This has always been my very favorite heart song in the world , this song will be played at my wedding when I meet the one ! Praise God!

[@benmartin9542]

Wow. It's watching someone who has never had her heart, not just broken, but taken away and never even recognized that something was lost.

[@cojaysea]

That was a huge song back then . Along comes Mary was there first hit

[@greeneyes92061]

Another favorite of mine! Love it! ❤️ Thanks so much.

[@donnadurham8045]

Love love love The Association! My first slow dance was to their hit song called Never My Love.

[@heathermclean-smith5893]

Really smooth and relaxing vibe with this one! Great reaction!

[@arthurpendragon1610]

All he can do is cherish her and hope she SEES his love, not just hears about it. That is what the song says. It is very romantic that he can't find words BIG enough to use. Instead, he must let his heart SHOW her a love so special it makes it difficult to even speak about it. In other words, some "flirty" guys have magic words to "hook" a girl. THIS guy is the REAL DEAL. He has no such words. Just love, love ,love. The '60s were all about LOVE, baby. You had to be there.

[@ProdigyBowlersTour]

Their first hit was "Along Comes Mary." But they are probably best remembered for this classic, "Cherish." It and "Windy" were their two biggest hits, both peaking at #1 on the charts. "Never My Love"was another ballad like this that became a top ten hit. When I think back on The Association, it reminds me of another group from this same era called The Happenings who had a great hit called "See You In September," a song about saying goodbye to your girlfriend or boyfriend at the end of the school year and hoping you'd see them again when the next school year starts in September. The Happenings had another hit with the old standard called "I Got Rhythm." By the way, you commented (as many reactors have about songs from this era) that it was "short." Back in the '60s, almost all hit singles were 3 minutes or less. In fact, many were closer to 2:30. It's because most top 40 radio stations, which at the time were AM stations (before FM became a big thing) played about 18 minutes of commercials per hour. So in order to play upwards of 10-12 songs per hour, the songs had to be short. Today, most music radio stations limit their commercial load to around 10-12 minutes (except on the morning shows where they make most of their money and will often run up to around 16 minutes of commercials and only play about 8 songs per hour while the morning personalities chatter on about this and that). If I recall correctly, "Cherish" was one of those rare songs at the time that clocked in a little north of 3 minutes at around 3:25. By the late '60s when album rock started to become a thing, it was common for record labels to release an edited-for-radio version, commonly referred to as "the short version" of songs to keep them within a reasonable length, while you could find "the long version" of the same song (the unedited version) on their album. But I believe the 3:25 length version of this sound, found on the album, was the same length that was pressed on the 45 RPM single records that top 40 stations played. I spent about 25 years as a top 40 radio disc jockey and played this record on the radio more times than I can possibly remember.

[@bierce716]

Association was my first concert! Great memories!

[@freckled100]

My favorite part of this song is the incomparable harmonies! I used to love this group when I was younger.

[@helenlowe8445]

Omg I love this "GAROUP" I was only THREE years old when CHERISH DEBUT...Their music in the form of a BALLARD IS BEAUTIFUL..ALSO NEVER MY LOVE...UGHHHHH I LOVE IT..THANK YOU SO MUCH FOR FEATURING THIS SONG AND THE ASSOCIATION..I JUST FINISHED LISTING TO CHERISH AS I WAS WASHING DISHES..THEN YOU POPPED UP AND NOW I'MA FOLLOWER!! MEMORIES❤

[@brian95240]

That fast singing almost reminds me of a Bone Thugs & Harmony cadence lol. These guys are amazing.

[@yesimsixtyfive]

They had some great songs. Beautiful harmonies.

[@jamesdelcarmen7824]

OMG i found this song thru your channel ive been looking for this....thanks!!!

[@SadieCo149]

Oh ~swoon~ beautiful song. A guy I loved at a soda shop (brother's friend) put this on juke box then sat by me and sang it to me. Oh such memories. (Yes there was an actual soda shop). ❤💋

[@cathyk9302]

Such a sweet song that always makes me cry, such a memory growing up. My older sister singing this in our room - missed love blows.

[@donnasheraden3881]

Terry wrote the song "Everything That Touches You". Unfortunately, Terry recently passed away. Great song writer!!!

[@UPYOUREYEBALL]

💜 Ultimate crush song. Never my love is a beautiful song too

[@stevenmurano7863]

Music back then was so all over the place. It was a great time to be a kid. This is guilty pleasure stuff...it was all over the radio back then. Great vocal arrangements, harmonies....beautifully written. ‘Never my love’ is even better...

[@andyfletcher3561]

Yep, and next up would be Roy Orbison, or the Beatles, or Johnny cash, or Elvis or....

[@completecharleston7142]

Love your music choices! One of those songs I heard as a young child, have even more appreciation for these types of songs now.

[@wesedwards8925]

A classic love song from the 60s. Nice!

[@hayseaglets9966]

When radio stations in Philly did an all time Top 300 & Top 560, Cherish was #1 on 3 of the 4 charts

[@michaelcooper3425]

Everything That Touches You is an underrated gem by them.

[@davidketchum8269]

The oldies station out of Hartford CT used to do a countdown of the greatest hits of all time every New Years as voted by their listeners. Cherish always topped the chart!

[@dannyparis3674]

young lady you have impressed me again with your taste and style the association 1966 hit cherish lead singer of The Association Terry Kirkman excellent vocals and style other hit songs by the band included Never My Love Wendy 6 man band time starts today I love and your choice of performers and music keep up the good work

[@patteel]

I always loved this song.

[@BeastrealDT]

My favorite song by them is, "Windy." ✌❤🌹

[@sundayze]

Simple time, simple life. I was just a young starry eyed girl, when this music was burning up the wires. Very nostalgic right now.

[@800series]

Never My Love and Windy are two you would really like!!!!!! By The Asssociation!!

[@crnel]

My "inner toddler" always loved their vocal harmonies!

[@scottmiller6495]

The Association were one of the greatest soft rock sunshine groups of all time 😁! Even though this video seems live it probably isn't, because it sounds like their recording of this award winning song!!!!!

[@shelter9236]

My high school band teacher said the song Windy would never last or stay popular. LOL...That was back in the 70s! This group reminded me of a frat going out and singing, their blend was so smooth and on point. One of those more sit back and chill groups.

[@prischm5462]

This was a great song, a classic.

[@deborahh2556]

Loved this song. Who doesn't want to be cherished the way this guy feels about the one he loves? Beautiful words, beautiful voices.

[@shannonwittman950]

India, your analysis of this is profound! Especially given that its from the heart and inner voice of a young man. I think most of us guys can attest to that. The Association is one of the forgotten pop groups of the 1960's who had a string of hits on AM radio. Listen also to their breezy hit "Windy," also "Along Comes Mary," "Everything That Touches You" and "Six Man Band." Uh ... mind if I dedicate this song to you ... ?

[@800series]

Never My Love is one you shouldnt miss. You would appreciate it!!

[@markuhlman3767]

"Never, my love" is another of their great songs.

[@sammybeck7794]

Wow, I was 14 in 1966 when this song came out. The Association was one of the best groups around back then

[@nanidogmomstevens6386]

I’ve always loved the voices and instruments sounding like bells and chimes. Thanks,India

[@beverlyhoward3512]

Great era and a beautiful song listen to words WOW🌺🌺🌺🌺🌺

[@paradigmprophecyisback6578]

I love you so much. You make me smile and brighten my day.

[@josephscally6270]

My favorite part was your suppressed smile at the very beginning when you fist laid eyes on these goofy looking guys. Just think about this though. In 50 years today's youth will look just as goofy to the people then. Thanks for making me smile as always.

[@UPYOUREYEBALL]

They did look goofy and I'm pretty sure the second guy on the right had the runs :P

[@AdrianDeVore]

From my understanding of The Association, they weren't exactly known for their looks. Then again, a band can be average looking but sell lots of records back in the 1960s.

[@yvonneleslie7681]

@@UPYOUREYEBALL That is Russ Giguere. He sang lead on Windy.

[@yvonneleslie7681]

@@AdrianDeVore The drummer and bass player sure weren't goofy...

[@bengaljam4550]

The Association were legit. This song was written by founding member Terry Kirkman. Most of there songs are filled with complicated arrangements and harmonies.

[@39thala]

Excellent group and beautiful song!

[@largolarry]

the words of one of their songs was engraved on my wedding rings in 1969

[@JacQuie1776]

One of the most beautiful love songs, also Never My Love.

[@276parpir]

This song BUILDS in a very subtle and powerful way: MASTERPIECE of fluid feeling and heartfelt HARMONY! Remember hearing it on AM radio around age 9 in my mother's car.....

[@brendaisajiw3417]

Love it!!! Heard it on the rock stations quite often in the 60s.

[@candicescott7176]

This is the first time I've ever seen what they looked like. I've always thought their songs were ..dreamy.

[@t.r.1708]

Thx! Great harmonies and arrangements! I’m gonna see if you reacted to “The Classics Four” -Terry, Canoga Park

[@mariap.thisislife8735]

A man in Love for sure. My husband lip syncs this song to me. I cherish him back 🏵️

[@texadan314]

One of my favorite groups.

[@mkinsella8592]

Kind of the way most of us feel about you. India :-)

[@michaelrosel1951]

Cherish has wonderful poetry. Wonderful harmony. It was a top rated song for many years. It topped their other hits in many peoples minds.

[@oldboomer2442]

Great harmonies. You can tell this was from the sixties.

[@nickimontie]

Windy is another of their hits.

[@jackhargrove4275]

Absolutely Love This Song , I was 11 yrs. Old ,in my Bedroom , singing this Song ✌️💫✨🙏💞

[@Rockaria23]

Not heard this version before. I only remember David Cassidy singing it in 1971. I was only 3 then.

[@blkpanther11]

@Time Lord Victorious I Agree David Version is Better But The Association is Still Da Classic.

[@jeffreyjenkins1242]

My understanding, from a long ago radio interview, as to how they chose "The Association" for their name is they went through the dictionary until they came to the first word that they all agreed described them. Association: A group of individual people dedicated to a common cause or common end.

[@ValerieBoyco]

I remember David Cassidy's version which I believe was on one of the many Partridge Family albums I owned.

[@imuawarriors]

love this group!

[@sherrykeith2268]

Love the music from the sixties please listen to more fro that era. Thanks for your videos Love them!!

[@danielmesery2904]

They had talent ;; they stayed on the charts;; and at that time it wasen't easy;;;

[@go234ko96ts5]

Yeah,Cherish this song for its words and great harmony. This was music when I was a young and you know I never forgot it. I Cherish this song, the group and their other hits like Windy and Never My Love. There may still be some good songs now but in no way can they compete to the 60's, 70's and 80's. Nice work India.

[@michaeltipton5500]

I remember hearing this on the radio as a kid. I'm 64 now.

66 year old man here , recently found all you guys "reacting" , you young lady are genuinely a pleasure to watch, if you can , i would love to see you react to "In the Living Years, mike and the mechanics...also , Leon Russell , Lady Blue

[@oldiesgeek454]

This song is just beautiful! I'm surprised India doesn't talk more about the beautiful melody part of the song.

[@AdrianDeVore]

"Cherish" was about being obsessed with a woman he will never have under any circumstances. The reason why it was so short because radio didn't allow airplay for songs that were over three minutes long at that time! I would recommend checking out other songs by The Association: Requiem for the masses, Everything that touches you and Six Man Band. They were also multi-instrumentalists who either wrote or cowrote some of their own songs, and all group members sang lead.

[@lisabullock7461]

Oh darling this is a love song, I was in junior high 💙😭😰

[@andyfletcher3561]

So, interesting story, to me anyway. Objectively, the most beautiful girl in my high school, was named Windy. It was in her lap I woke up with my head in, staring into those beautiful eyes, stroking my forehead so gently, after in biology class deciding it would be a great idea to huff a bit of the chloroform in test tube...Depending on one's perspective, indeed, it was a *great* idea.

[@terrisue4059]

This takes me back to 5yrs old living on Okinawa.

[@ccjjpp1966]

Cherish, Never My Love and Windy are their best songs!

[@personalcheeses8073]

Oh I see I never knew David Cassidy’s version was a cover. RIP David

[@dipsydoodle7988]

Wow, this is my childhood!

[@brainsareus]

just beautiful music....!!

[@beverlyhoward3512]

They are not new , such a beautiful song and a beautiful group

[@brandonthailand2062]

The Wrecking Crew studio musicians did the original recordings. The Association did the vocals and were taught the music for their live performances.

[@noladarling1597]

I love this song so very much

[@常時克己]

The Association didn't play the song at their recording when it was recorded. The song was recorded by Wrecking Clue in LA recording studio but the recording setting turned to be able to work and was a big hit. It is still evergreen in 2021. Sophisticated chorus, meaningful lyrics, the descent arrangement, not only as a soft rock but more in depth meaning in the lyric. Forget about Barry Manilow's version or any other guys' version of this song. The Association is only one deserving the song's value.

[@MBC1955]

Whilst the band were basically persuaded out of playing on their own records in favour of the Wrecking Crew and other session musicians, that was only from the third album onwards: this was all their own work.

[@rockubtzer]

Cherish To love someone to love the way they move, the way they act, the things they do, to long to hear what they have to say. If that person comes in a beautiful package then more people want the package, Not the person. To watch that person in a beautiful package choose a package over content is deflatingly sad. "Never My Love", The most beautiful thing to tell someone you love. Please react & listen to every word, How would you react if someone you loved said it to you...

[@hadrenspicer9035]

1966 best year for music ever

[@johnashley327]

The year I was born. How times have changed.

[@mikehartman3527]

Very Beach Boyish harmonies. Just realized that after hearing this as a little kid

[@Colt-ii4qn]

God bless you Terry 🙏🏻

[@methesponge]

this song was played regularly for 2 decades on the radio!

[@michaellazzeri9439]

INDIA ----------This is a song about unrequited love---------the love you can never have, because the other person does not feel the same way. ---------Terry Kirkman wrote from his own personal experience. it was #1, forever. ---------------------------MJL, 75 y/o

[@happyfreeliferc]

They had some great song's !!

[@michaellazzeri2069]

From the Fall of '66--------a classic song of unrequited love------you love someone, who does not love you back the same way.-------terry kirkman wrote & arranged . Classic 6 part harmony. -------------MJL, 76 y/o

[@bertwesler1181]

But I heard you say 4:08 he did tell her and she because his wife, So, he was cautious and careful and like the turtle, he won the race. Beautiful.

[@davidleland8729]

Great song and band!