This $10 Billion Startup Is One Of The Hottest Design Companies | Forbes

[@u.a.studios]

Its surreal to see finally Figma get the recognition it deserves. Been using it since its Beta version

[@APAstronaut333]

I tried Ligma in the beta

[@megaroeny]

Same here!

[@hukumbra]

@@APAstronaut333 whats ligma?

[@megaraph5551]

@@hukumbra ligma balls

[@futuremaxxed]

Same lol

[@SolomFoz]

One of the greatest tech products in the 2010 - 2020 decade. Figma is directly competing with Adobe shitty products, and amazingly, they are winning!

[@uxbykilian3148]

Adobe is really shitty,true

[@chr2547]

@@uxbykilian3148 adobe Photoshop is not great but not that bad either

[@philipellington]

@@chr2547 photoshop is still probably the best image editing software, but figma is competing more with like illustrator, and is already 50x better. if figma put their minds to creating a photo editing software though like photoshop, they would also blow adobe out of the water. they have gotten too complacent with their monopoly on the design suite industry, glad to see companies like figma either pushing adobe to do better, or pushing them out of the way completely

[@prennyabs]

Figma is in direct competition with Sketch. Sketch has been the industry standard in UX/UI for a long time. I’m still a Sketch user and probably will be for a little while. Figmas advantage has always been accessibility. But their features are starting to get real compelling.

[@AnanthakrishnanThachilath]

It competes with Adobe XD and Sketch. There are cheap/alternate versions of Adobe products but as a complete creative suite, there is no other alternative to the creative cloud which is kind of sad.

[@houcineglaoui5705]

Figma is unbelievably helpful, easy to use, versatile and very generous, love it !!!

[@APAstronaut333]

Did you try Ligma?

[@cappuccinopapi3038]

Figma is what Adobe should’ve been but never could

[@mancerrss]

Adobe is still allowed to exist today because of their tightgrip monopoly on each designers design process reliance to their products, because they're still the only design tools that can do that such thing. Leading to them being this big design behemoth that has a lot of resources behind it. I am so glad companies like Figma is here to challenge that notion or the world's designer's reliance on these legacy dinosaur companies like Adobe.

[@maboo736]

Nah, can’t create illustrations/edit images on figma. It’s great because it’s so intuitive to use when creating an app mock-up, but it’s not the same as Adobe.

[@someghosts]

@@maboo736 you can create illustrations just fine, I actually prefer working with vector graphics in Figma for performance and ease of use, it’s just that they don’t support print colours and illustrator does

[@dariostefanutto5780]

Adobe has always been more interested in making money than making great tools. Even now their creative suit is basically the same as it was 10 years ago. Same broken UX, same bugs, same s**t

[@someghosts]

@@dariostefanutto5780 They just aren't a product centric company anymore, may follow the fate of IBM/ Blackberry etc within 10 years. Reminds me of this: kzbin.info/www/bejne/gWK6o3t-Yrynl6M/ They do have bubbles of good product within the company though, take XD or Character animator for example.

[@unlockwithjsr]

Figma + Canva = best things to ever happen for start-ups and small businesses.

[@sw23ae]

I use this tool everyday. It's sensational! The world defo needed it

[@chamiko1802]

Shout out to the company, teams that solved problems for a lot of people across different industries, departments not only designers. Figma not only helped me in my daily work life but also inspired me on how to be more creative everyday. The company’s vision which made the design is not a silo’s journey is something that is undoubtedly insightful

[@jen8639]

Figma is the best thing to happen in the design industry for years. I would love them to tackle desktop publishing and perhaps offer dedicated creative modes for illustration / web / desktop publishing / animation / in the future that Tweak the workspace to fit better. I truly hate using Adobe products and think Figma should directly challenge all of their Creative Suite. All of the bones are already in place to do that. Incredible product.

[@amritakprasen3210]

Happy to see Figma getting this recognition. Three years ago I was introduced to Figma, a year ago I joined the community, and now Figma's my go to tool for design.

[@rohitpanse7986]

I am a self-taught designer. I started my design journey with figma back in 2018. I knew it from the start that figma would conquer design industry..i am so happy for figma.

[@Potatis1337]

Figma is the best tool for so many things. It has utterly and completely replaced all previous tools we used to incorporate. Haven't looked back once since switching in 2018.

[@johncitizen8828]

What were you using previously, and for what tasks?

[@Rishi_yadav.7]

Feeling very proud to see these young entrepreneurs!!!

[@parimtm]

Rich kids*

[@dhaloh]

@@parimtm don't think he was rich in the beginning

[@averagejoegrows]

@@dhaloh look deeper

[@dhaloh]

@@averagejoegrows good for him for doing something that helps others for the money then. Most rich kids blow it on dope, cars, parties and girls. Figma has helped so many designers. I have been using it for years.

[@saurabhbhambry]

As someone who's used Figma, I think that this is one of those few decacorns (10x unicorn) that actually deserves their $10B valuation. If anything, I feel they are undervalued compared to Adobe's $300 Market Cap.

[@user-tx2ek1qe2d]

figma made me such a better designer because i was able to quickly pick up the technical aspect of the program and just focus on the creative brainstorming, execution + expanding so far beyond practice. love u figma

[@LeapfrogCrypto]

Big fan of Figma - excited to see more great stuff from the team!

[@djbasetown225]

Who is here after the purchase

[@tisaacify]

so funny how all silicon valley guys all have a similar tone. he sounds so similar to zuck and elon

[@shradhapatnaik3197]

I love using Figma its so seamless and the fact that it's free is just amazing for broke students like me 😅

[@Jaybreezy]

Figma is the best thing to happen to the tech industry in the product design space

[@simonh6873]

a friend of mine just introduced me to figma. It's amazing. He was a UX designer but I just use it for collaborative presentations. Love it.

[@fayemidavid186]

Been a fan of Figma over 4 years now. Never a day of regret

[@chesstictacs3107]

10 months later Adobe acquires it for $20 billion

[@mubindidit230]

I know You are looking for the comment "Why join with Team Adobe instead of playing with them?"

[@BennettParsons1]

Sounds very similar to the company my brother started called Ligma

[@DanRobertWood]

Figma accomplished for the design world what Spotify did for the music world. They listened to what designers were struggling with and innovated in a space that seemed already conquered. Think iTunes for music and Photoshop/Sketch for design. Love Figma and can't wait to see what the future holds!

[@cvhashim]

My team uses Miro for collaboration and Figma for UI designs, but interesting that Figma has collaboration features.

[@uxbykilian3148]

Adobe is wack, bad UI and UX. Figma is King❤️

[@ctrlaltd3lt]

I love using Figma. Please add a scroll bar to the layers panel!!!

[@HaunaniPao]

I love Figma and use it everyday to get better at what I do and to create experiences that work for people. One bit of wisdom, to create and not be perfect, just keep going.

[@aintzanewilma1269]

you know the product is actually great when the comment section is all about praises. I'm a designer and Figma really is the best thing ever happened to us, great job!

[@tmcclean21]

Figma completely changed the game. From unknown to hands-down best digital design tool BY FAR imho. Constant innovation blew away the competition. THX Figma

[@Miguelmigs24]

As a web developer, I use figma every day and ever since the first day I used it, I can't believe it's free.

[@TheRandomReelv]

Whenever i see these kind of tech startup company realize how important is it to know coding in this century.

[@tristanmoller9498]

Not important but valuable.

[@BrieoRobino]

It's important if you want to be a developer I guess otherwise it's not that important.

[@arcisvar4863]

@@BrieoRobino it’s more about the ability to bring your ideas to life and if it’s a good idea being credited with name value and capital

[@BrieoRobino]

@@arcisvar4863 What you described is someone that wants to be a developer in some capacity. So my point still stands.

[@edenassos]

@@BrieoRobino lol most people will stay poor and mediocre their entire lives, if they can code, their chances of leaving that behind significantly increases, so yes it is important.

[@ztdz]

Figma is becoming industry standard, undoubtedly

[@leonardoyezante3280]

Love Figma, such a nice way to start developing what you want without a massive knowledge in coding!

[@souljaunt]

Figma is out this world, they keep bringing awesome, mind blowing updates. Big ups team Figma ❤️

[@jazzybeat28]

Does it support Wacom Tablet Pen?

[@sepimadani428]

Most important part of what he said. "perfection is the enemy". Everyone trying to launch a start up remember that.

[@blacklavoux]

They make it user friendly for everyone and that’s why they’re good.

[@rawretro17]

Well. They sold their soul to adobe.

[@nashmahmoud8737]

For 20 billion dollars. I’d sell for way less than that… wayyy less

[@renebleu8711]

Figma is LIT! I love to design and make mobile apps as a hobby. Y’all make my life so much more ❤️

[@dhaloh]

I've been replacing Adobe Xd with Figma for like 4 years. Amazing tool!

[@mauriciocordoba952]

"Nothing great is built alone". So true.

[@CPTZK11]

Wow never thought of the guys behind the product. I love figma so much it's replaced SOOO many other different types of programmes. Sitting in your browser is the most handiest thing ever, Google docs, figma, what more do I need

[@troyflatland5299]

We had a company named LIGMA back in the day - LIGMA BALLS! 😂😂😂😂😂

[@danielpedersen1688]

What do u guys think about Adobe XD? I've tried Figma a bit and been using Sketch at my student job but i find their to be too many tools and too much navigating / clicking to find the things i want to find. To me Adobe XD i have the things I want right there in 1 - 2 clicks and it just works seamlessly, no need to go around finding it or clicking bunch of stuff to get to where I want to get it's just there in the face in front of me. It's like using Apple products it's the simplicity of things and not having to have too many unnecessary tools that are not needed, that's why i switched from Photoshop to Adobe XD back in 2018 and never looked back. What do u guys think of XD? would like to hear your thoughts thanks!

[@duhatsayo139]

This guy is natural not some BS MBA student with excellent achievements and granted an six digits offer in a big corporate America.

[@obrolanzein4455]

Figma truly can dominate the design software market. Better than Adobe XD

[@everythingisfine9988]

Figma is pretty fantastic from what I hear (used Sketch in the past). Curious is it's possible to make video/audio content on it?

[@nicholascherry5962]

Never used Figma, but I'm curious to try it out!

[@smellypatel5272]

I'm not super tech savvy. Can someone explain some practical applications of this program? Like specific examples of what you can use it for.

[@tekiero]

do interface design

[@WAITWHUT-wl2uj]

Figma was far better than Photoshop at user interface design..

[@vishwajeetdeshmukh7638]

Figma should create a premium, light(cloud based) and easy to use alternative for Photoshop and illustrator

[@kayaeki]

It will be awesome but It isn't it's purpose thoo, it's great for prototyping and wireframes. But figjam too lacks a lot compared to Miro

[@jab9618]

Finally figma is getting the recognition they deserve

[@solothebest1850]

Worth every penny of that 10 billion dollar valuation.

[@eel789]

i wonder how they built their ui

[@dkras]

WebAssembly

[@muhammadusama8630]

How you created Adobe xD clone or replica in just 5 months approximately

[@tobigbemisola]

It's great interview 💯

[@founderkatelyn]

figma is so so good it’s crazy

[@nagatyaboulnaga9303]

i love figma as a user

[@SkillsofAesthetics]

We use it in our work for the app, my company runs, the question is, they redesign figma on figma?

[@sabs6751]

Who loves Figma?❤️❤️❤️😇

[@agodseye3884]

Fair play I mean but the UI looks like a crossbreed between Miro and Canva. How is it worth 10B+ ?

[@ramzivoidmaster2029]

Figma is more than a design tool. Figma is a way of life now

[@kirayamato6128]

As a web developer. I LOVE FIGMA ❤️

[@forcethecreator7092]

Good job sir

[@3.14name]

I never heard of it. How s that

[@diandtaylor]

Fun fact: Many KZbin features are also designed in Figma.

[@emAyush56]

Absurd title. Figma is a technology company selling a tool for designers. Not a design company.

[@bluegas]

Using this tool almost daily too!

[@olasideeq]

"..nothing great is made alone "

[@oliverw.1187]

Firma - Photoshop Witz a good User Experience

[@futuremaxxed]

Figma is like a game for ui designers.

[@StefanKRV]

Figma is phenomenal!

[@beenmicrophone5817]

Figma is just an outstanding product!

[@absbi0000]

Amazing interview.

[@efath-bz8hv]

Pretty cool company

[@endcorruption4641]

There’s no such thing as a $10 billion startup. This is a $10 billion marketing experiment.

[@juanok2775]

If I see a well groomed CEO I am suspicious but this guy is what you want

[@titto1990]

Still waiting for Ligma

[@harsheyfitness]

Figma is a game changer

[@sandro1350]

Good for them

[@deepdude4719]

I have the feeling that If I dont know about coding, programing, computers I am not educated for today's world. Am I right? It is like if I am not financially literate I am not educated to live in capitalism. Am I right? God open up my eyes please.

[@souljaunt]

True, true. I hope you get the zeal to learn how to use computers. It's the present & future.

[@BD-lq4id]

Nah there's really no need to learn to code or program, unless you want to be able to build your own digital solutions. Most of the time though, unless you want things done a specific way or to have a specific feature set, there's already something out there than can do it, so no reason to code it personally. Only reason to learn it would be for a career. but the Computer Science space is completely flooded with unskilled, untalented labor from so many average people thinking they should get into coding/programming because its "the future"

[@madsmads5659]

No. You can live fine without knowing how to code.

[@Wulfcry]

You're either the one who writes the music or play's the instrument the music is written for. Maybe you're a listener who enjoys the music but doesn't write or play the instrument for the music, Or the music is that much enjoyable making you want to dance, maybe give shape to dancing through the enjoyment how the music made you feel. Or just sit down and let the waves from the sound of music engulf the mind and sway with it. I've just made some sort of program just like you did. You need to debug your code cause you've asked God to open your eyes.

[@BD-lq4id]

What am I missing? There are dozens if not hundreds of products/platforms/apps that do this exact thing. Even lots of free, open-source stuff. This just looks like a bad Kids Version IDE. Is there some secret sauce I'm not seeing, or do laymen just not understand how common this type of software is in the development space?

[@adityachoudhary1739]

I am asking the same question.... What's the difference between figma and other free products out there, which led it to 10billion valuation.

[@orlandofranconovesterasjr.5548]

What are the other companies that are free?

[@arthshaha]

im a bit confused on what you mean? there’s really not too many other comparable UI design tools? Sketch and Adobe XD are the main other two competitors, what hundreds of products are you talking about?

[@ishhanian]

The guy just has no idea what Figma does.

[@Quantum_in_Java]

@@adityachoudhary1739 that you should be asking figma's customers like bmw, airbnb, Zoom etc and not to yourself or some idiot in youtube comment.

[@Rishi-vw8nw]

Its an awesome software ✨

[@rufussweeneymd]

Love love love Figma

[@scriller8]

Xd tryna catch up.. 😂😂

[@vatsalaykhobragade]

I just love figma 💗

[@MichaelMbugua1]

Figma is an amazing tool

[@Mr.BobsDog]

Figma! 👌

[@Hahazzi]

Figma definitely going public

[@sabs6751]

There correct question should have been: 'Figma what's your dogma?'😎

[@mehg8407]

All of the comments have me thinking that they are on a massive shill campaign. Jeez.

[@Ralphflowers]

I'm no designer, but I used Figma today

[@Sithaari]

This guy designs.

[@CalvinArterberry]

Figma is a game changer!

[@katiehoang4247]

figma is roughly 5 yrs old. wow

[@philmckay9973]

Forbes getting around the advertiser label?

[@TresnaSahabakti]

I love figma and use it everyday

[@sudarshangurung]

Figma or Adobe XD?