This $47,000 Camera Shot Beyonce, Obama and NASA's Moon Landing | Behind The HYPE: Hasselblad

[@christianwood1607]

This is such a misleading title, that’s the price of their top of line new digital camera, not their film cameras and definitely not the camera used to shoot the moon landing

[@vitthalseetah803]

And thats how little christian wood discovered the world of clickbait

[@pamanthanos9742]

but still expensive for used film camera

[@L1NKHVH]

How do they say it's impressive it's quality? Bruh have they seen a song a7 Riv?..

[@imnotsurewhy]

Super misleading.

[@rovasphoto5233]

AndroNutela You must be dumb as hell comparing a Hasselblad to a Sony lmao

[@AKIO8077]

Ngl , I was pretty disappointed when I learned that Obama and Beyonce didn't actually land on the moon

[@edwardbristow2276]

You just know this guy knows nothing about cameras

[@aipepero8090]

Yeah we definitely need 47k camera for our instagram

[@cinialvespow1054]

'lightweight'

[@messsucher]

the camera that shot the moon landing is NOT H6D, its a 500EL modified by Hasselblad for NASA which never released to public. and 12 of those 500EL that was left on the moon probably worths quite a lot than 47k. lots of those older photos were also probably shot by a V system camera rather than the 47k H6D in the H system. If hype is about putting a "expensive price" through and through, then i'd suggest making videos on Arri lights

[@abelsumanas]

Vlogs using ARRI big a** fresnels cus why not

[@haroldradido]

Arri Sky panel with a t6i because "lighting matters the most", ey?

[@KendrasBeauty]

There was no moon landing lol

[@zachroberts2438]

the arri part got me lmaooo

[@luanzondervan7402]

Stupid title, it wasn't the 47k camera that shot the moonlanding

[@firebug1892]

It’s the line (brand)!

[@RAMSEYSPENCER]

a camera should not be advertised as it shot Beyonce or the moon or monkey in the zoo .. who give a damn ... people buy your camera cause they love your deign and why is different .. you should change your PR team with people more creative and love your company and give real history about why Hasselblad 500 series is original with great image quality .. But not to say this camera shot everyone in the zoo so its the one .. its just a joke of a company and insulting photographers .. cause we buy these camera based on love to our passion of photography with help of nice gear ... whats your next ad is gonna be? this camera can shoot bananas and Brinty while showering ... ?

[@LukeSciberraschannel]

@@RAMSEYSPENCER If you're a photographer you'll know about the Hasselblad V series anyways so it doesn't matter. And it is telling you the real history of the camera. It's not insulting photographers at all, and I'm on the Mamiya RZ67 camp. In fact, I think you are. This ain't even an ad for the V series, it's not like they still produce and sell the Hasselblad V anymore.

[@RAMSEYSPENCER]

@@LukeSciberraschannel lol

[@jankubat2694]

@leicanoct The camera used to shoot the moonlanding is in fact still on the moon.

[@PlagueRiddenBlightSpawn]

As much as I fw Hasselblad film cameras, I find this whole thing kind of sus. They are making it sound like it is the camera itself which makes these images magical. When it’s the photographers skill with lighting, composition, and subject that are making these great images. The camera is just a tool.

[@PeculiarJake]

Facts kid

[@saamsaam334]

agreee

[@AdiusOmega]

The lens and film type certainly help. If anything the body is the least important out of any technical or skill.

[@wyatthumphreys4046]

Lol talking bout hasselblad like it’s the only medium format camera in history

[@Franadilla]

lol right????

[@unbroken1010]

🤣 mamiya was better

[@guillermoperezsantos]

People make the photos, NOT the camera....

[@superandreanintendo]

Yeah yeah, have fun with kids cameras

[@paulnero3885]

But you still need at least basic advanced gear like a reasonable DSLR or dslm and for certain styles there are requirements for good lenses etc. But of course good gear doesn't automatically make the photos better, but at some point it's necessary to get better looking shots

[@micahroberts4481]

@@paulnero3885 lmao what? Better gear automatically makes better photos.

[@paulnero3885]

@@micahroberts4481 yeah sorry about that, forgot for a moment

[@desotaku5202]

@@superandreanintendo type in youtube "pro photographer, toy camera" you would be surprised

[@charleswilliams7128]

Ay my bro Willem👏🏽🔥 HYPEBEAST never manages to get photographers names right smh

[@alann4020]

poor william 😭

[@gehmirausdersonne4791]

William lul

[@arunashamal]

the best wall photographer!

[@jankubat2694]

Literally the only time he used a Blad :D BOOM HYPEBEAST

[@jankubat2694]

Literally the only time he used a Blad :D BOOM HYPEBEAST

[@lukelim5094]

The script was written quite badly. Beside the fact that hassleblad once can operate in the rigor of space. What else beside this video is not marketing hyperbole. So what is behins the hype? Because the video is all about the hype. If you want to talk about how good the camera is...Talk about the sensor, the pixel itself, the lights, the image quality and the difference it has. Analysis it deeper . Educate on a deeper level if your title is behind the hype. A camera is not good just because it took Obama photos. That is superficial at best. You are doing Hassleblad an disservice. Because similary Arri Cinema camera which have the same price range it actually is build like a tank suited for the rigors of movie production. A movie is not great solely because of the camera it just helps get it done easier.

[@hem7483]

fuck yeah what are those hypebeats😒😒😒😒😒😒😒😒

[@desotaku5202]

You actually expected substance on that channel? Are you kidding me?😂😂😂😂

[@Erin_Pisces]

the sneaker boys will never know how precious this camera was.

[@wowsuchname1939]

But they will open their wallets because it’s trendy. #firstcamera #buyfilmnotmegapixels

[@BigRiverProduction]

WowSuchName and raise the market price!

[@harrytalay301]

let them buy megapixels so we can buy non inflated cameras pls

[@unbroken1010]

Neither will you . No talk about maimiya or Fuji medium format in relation

[@liviuczifrak5841]

Dude, chill

[@cr01554nt]

paid 800 for my cm only a couple of years ago. please dont mislead people and more importantly stop this whole film bandwagon that keeps raising prices and sucking the soul and passion out of the film community.

[@wowsuchname1939]

This is what I was on about...

[@SamsonArnettRoughley]

This video is so misleading and badly written/researched. Triggering my analogue camera brain.

[@wotermelon8689]

Beyoncé, Obama, and NASA all landed on the moon together.

[@RiseUpToYourAbility]

Most of the people commenting here has no idea what a hasselblad was before this video. This camera is a professional tool not a luxury good. The average person is not the target demographic for this camera. Buying a camera like this is like buying a F1 car for your daily commute.

[@jankubat2694]

Blad with the V series especially focused on creating an everyday, everyman camera. Together with Rollei they strived to make a seytem for everyone. It jsut happened that profesionals also liked using it, and the lenses made by Zeiss were the usual Zeiss quality. I mean there's a reason there's many V series Blads on the market. It's more like maybe Toyota?

[@tor2919]

Shooting a 500CM is as much about the experience as anything else. Greatest shutter sound of all time. Like driving vintage Porsche, the operation of the camera and all the sounds it makes are amazing and a step above any other camera in my experience. Having fun is a great ingredient for making good photographs. It is crazy how the film cameras have appreciated in price since I bought mine 17 years ago. I almost wonder whether Hasselblad should fire up that 501CM production line again. After all, Leica still makes film cameras.

[@lucas_nm238]

Imagine being sold to a Chinese drone manufacturer. Halfway through the video I had to check if this was a Hasselblad ad.

[@ernestlew]

147 real photographers cringed at this video with a thumbs down

[@Mosttechy]

MKBHD is buying it soon?

[@juanmanuelvargassanchez382]

No. It didn’t. The camera that shoot the moon landing was a Hasselblad 500c. It was not the $47000 one

[@Robert_Gonzales]

The one on the moon was a 500EL modified.

Quality of image is due to the lens, and Hasselblad Image quality is due to Zeiss (at least during the film era). A shame it hasn't been mentioned once.

[@paulnero3885]

With the digital one's it's also the sensor, but I don't think Hasselblad develops the sensors themselves. Probably also some other companies achievement.

@@paulnero3885 I agree with this. As most of the sensors today, it's made by Sony.

[@hyl0ne]

@ camera is not the sensor, but processor

[@neilvirtudazo]

Agree, a camera is just a box. The quality of the image comes from the lens and the film.

[@lorenzomartinoia8351]

Sorry, but it's Willem Verbeeck, not William...

[@tomlew7137]

Imagine getting the film back from the moon and messing it up in the lab by accident

[@KSCasareo]

That’s what happened on D-day

[@gerryboy1996]

Yeah in terms of medium format photography imma lend my loyalty to the Mamiya clan gang gang 🤟🤟📷📸

[@krittinkittisereechon670]

Hasselblads are really incredible cameras, and this video is not doing it justice. I haven't learned a thing after watching a five minute video.

[@wafa1253]

Hassleblad is now owned by DJI.

[@haroldradido]

Wow! This is just as confusing as when Volks Wagen bought Lamborghini, Audi, Porsche and Bentley. That beetle don't joke!

[@Zenither]

fr?

[@themotoventionist5362]

The camera used on the first moon landing was the 500 EL/M, not the 500 CM.

[@mariogpx2990]

Please make one episode of “behind the hype” dedicated to Leica.

[@wowsuchname1939]

Nah, can they not. No need to inflate prices more than they are, hypebeasts will put stupid money into anything..

[@cr01554nt]

i´d prefer people to get into leica because really like photography, not just because it has a "cool" or "hype" factor to it.

[@wowsuchname1939]

Rodrigo Crousillat yes but a lot of people get Leica nowadays for the clout. I’ve had my m6 for a good few years now and it’s nearly tripled in value.. people buy because it’s fashionable, the film community has many people like this in. I saved YEARS for my m6, I’d wanted one since childhood, buying was a great feeling but I hear so many people who just get into photography talk about buying an m6. Go look at the Leica subreddit, so many relatively new people to photography buy Leica. Not to gatekeep a brand but you should defo have some technical knowledge before spending so much on a fully manual camera!!!

[@cr01554nt]

@@wowsuchname1939 it is because of all those dumbasses getting leicas without knowing what speeds, aperture and iso even do that, to this day, I haven't been able to justify the investment. it is also the same reason i ended up selling my 500cm last year, because i just can't justify holding on to stuff that could cover my expenses, specially when money is thin. and i might in many moments suggest i don't care much about it and that i'm completely fine with my prakticas and pentacons and canons but, at the end of the day, i really liked shooting that hasselblad, i would really like to own an m3, and it's just not possible because people who know nothing about film are buying cameras because they are "cool" and popular. i dislike gatekeeping, i love that young people get into film as i did before. it's just that progression and learning are all thrown aside because the cool factor and the looks is the whole reason they get into it, not the fun, the history and the experience.

[@Lavi-Aemilia-Astori]

Those stupid hypebeast will never discover gems like the Leica ii

[@TheKiwiJobes]

Just a reminder to people, you can get cameras such as the mamiya rz67 ( rb67 is cheaper ) and many other medium format cameras which won't break the bank but will give you the same quality photos. It's the lenses and film stock that matters when it comes to film.

[@wowsuchname1939]

It’s he lenses that matter when it comes to any camera. That doesn’t just apply to film.

[@TheKiwiJobes]

@@wowsuchname1939 mamiya lenses are outstanding. Hassleblad aint the only good lens manufacturers lol

[@GindahouseC]

I've got 3 500C/Ms, an XPan and SWC (superwide) in my collection. Have to say that only the XPan and SWC are really worth getting. The 500C/M is nice but it doesn't bring anything else to the table than other brands can offer. Mamiya lenses are just as sharp (if not sharper). The 500C/Ms are well built and nice to repair but from a quality point of view, there's tons of other options out there.

[@greatwanna]

I've never owned 500c/m but how's it in terms of weight and portability? I believe mamiya is generally heavier and bigger.

[@TheKiwiJobes]

Mamiya is where its at. An rb67 with a lens will set you back £200-400 dollars but will give you the same images any hassleblad can put out. Since you'd be using pro film stock anyways

[@wowsuchname1939]

TheKiwiJobes for when you need to photograph old car bumpers on portra ;)

[@GindahouseC]

@@TheKiwiJobes Yep exactly. the RB67 is probably still my favourite medium format camera of them all. I do have the Mamiya 7 as well and while it's a more portable, my RB67 is equally as fun to use. The lenses on both systems are some of the best I've used.

[@davidharvey4059]

The moon landing camera was not a 500c, it was a 500EL, the auto-winding version. Many errors here.

[@danielespondajr457]

Why a 500cm in the thumbnail?

[@PeacePham1991]

15 stops dynamic range is impressive but Sony A7 III & A7r IV already have 14.7 stops and Nikon D850 & z7 have 14.8 stops. The gap in dynamic range is close to non-existent

[@bhuuthesecond]

It's not about the camera it's about the photographer. A humble Canon and some computer software can do a phenomenal job.

[@bhuuthesecond]

@0:08 phones don't have high quality cameras... A cheap compact camera dunks on the best camera phones.

[@cinialvespow1054]

Which compact camera makes photos looking better out of camera than the iphone? And which compact camera does video better? I say this as a guy who loves high end camera gear

[@ricardocabral46]

bruh! way to go to rise the prices, maybe in 10 years I will be able to afford one of these

[@fjalls]

Im so proud to be from Gothenburg where this camera was made. I even live next to "Viktor Hasselblads gata(street)". And I own a 500c. Over 60 years old and still works flawlessly

[@AndrewNovitsky]

I bet the most expensive part of this camera is Hasselblad lettering

[@chrisklugh]

Ya but any FF camera can take just as good pictures. NOBODY can look at an image and say they know its a Hasselblad. So its just hype. A cult for those with $$$.

[@ErrickJackson]

Lol speak for yourself. I’ve looked at tons of images and immediately knew it was Hasselblad. It really does have characterizing look and level of detail that’s a level above today’s FF cameras.

[@chrisklugh]

@@ErrickJackson Do you think you could do it 'blind'? Character has more to do with the lens then the camera itself. Any RAW image can be manipulated to look like anything really. The main difference would be the dynamic range. I'm sure side by side you could see a small difference. But in all these examples shown in this video, if they were shot on FF, the story would be identical to the views. Nobody cares what camera you have, just the photographer and his attachment to how much he paid for it.

[@waawaaweewaa2045]

I do see a lot of pictures that have the supposed medium format quality, that are just really staged studio photos that would look very similar in full frame. That said, medium format cameras have certain abilities with micro contrast and color that seem just out of reach of FF. I think the most compelling reason to buy a medium format camera is if you need tons of resolution for really large prints. That said, if you can afford it and don't need the speed that full frame cameras provide, medium format is probably also worth it for pro portrait and landscape photographers that demand the best quality possible.

[@chrisklugh]

@@waawaaweewaa2045 Comparing FF with Medium is probably very similar to comparing APC with FF. Yes there are differences. But story is king. And the best camera is the one you have with you. Cell phones are monopolizing the photos people see. Don't get me wrong, as a pixel peeper, I do like my bigger senor cameras over my smaller ones. However, I'd rather have something I can carry with me always and capture shots I would never have considered bringing my larger cameras for. Small sensors don't monopolize the industry because they have great image quality, they monopolize because its easier to have them ready when a story breaks out. There are times I would not want to risk my $5k camera, let alone a $50k camera when my $500 camera does the job.

[@waawaaweewaa2045]

@@chrisklugh The elite medium format cameras and lens are for a very specific crowd. You're talking mostly the cream of the crop portrait photographers with wealthy clients and fine art photographers that are selling to art collectors. These professionals that buy this level of gear have a very particular need and also have a very high level of expectations from their client base.

[@kadoc1979]

If you know you’re what you’re doing, you don’t need Hasselblad.

[@liawjiayong]

Exactly it's the photographer not the camera. His direction that says a professional would go for Hasselblad is quite misleading for amateurs

[@paulnero3885]

But can't deny they're quite special and most of the photos taken with hasselblads look good(by professionals)

[@liawjiayong]

@@paulnero3885 yea I really like them

[@andrewdixon7121]

True. But if you are going to shoot for big advertising companies, fashion publications, etc. you are going to want the high resolution and immense dynamic range to get the most out of all of your images.

[@jean-claudemuller3199]

You are right it's the photographer that makes the image, and when the photographer feels best with a Hasselblad he make greater images with it.

[@DonTheDino]

lol now they’re Chinese owned a shell of its former self

[@jankubat2694]

Not really, the same with Volvo, Swedes somehow keep selling their brands to China, yet maintain full control of the brand and manufacturing and development in Sweden.

[@ira1420]

So cooooool, I didn't know Obama went to the Moon

[@heartshapedfilms]

Was this just an advert for Hassleblad? I feel it's very hard to justify the cost of a H6D these days. Though that may because I don't have the money for one, however the X1D shares the same sensor as the Fuji and while Hassleblad lenses are great Fuji are coming on leaps and bounds with AF. So while Hassleblad have a great legacy. So do their competition and due to price and performance they don't sell nearly as much. Probably why DJI ended up buying them. Excellent cameras though.

[@unbroken1010]

Yeah their rebadged rx100 and lunar are a great legacy

[@heartshapedfilms]

@@unbroken1010 I think that was trying to sell tat from a great legacy.

[@josephwilliamcharles]

Well thanks alot. You just drove the market price of blads way up. Looks like I wont be able to afford one for even longer now -__-

[@TheKiwiJobes]

Also that last comment is such bullsht. No you really don't need a hassleblad to shoot high end shoots. Lara jade for instance shot for vogue on a 5d mark iii for years even after better camera were out there. She only recently moved to a 5d iv which can be had for £1000-1500. It's even less convincing now with massive improvements to 35mm sensors.

[@cr01554nt]

even when it comes to film there's a bunch of 500cm copies and similar stuff from manufacturers from soviet ukraine, japan, east germany that manufactured cameras on par with the hasselblads from those times

[@DodoKing187]

thanks for making this camera even more inaccessible :/

[@armansheikh6659]

alternative: Mamiya RB/RZ series

[@rossmalik]

@@armansheikh6659 delete this lmao

[@jungerhansmann6608]

@@rossmalik why? Mamiya RZ is great

[@AetherCS2]

Just get a rolleiflex

[@IndexFossilchannel]

alternative: if you are not already a photographer do not become one! We already have too many pseudo-cooldumbasses!

[@mackster196]

Bro hasselblad cameras are just hypebea- oh wait this is on hypebeasts channel.

[@arinzeudo4532]

I came here to say I saw my guy willem shoot with duckworth in this video 😂

[@guillaumesandmayer7053]

In other news, Hasselblad just released a limited edition of their 100 megapixel X2D - The Tundra Earth Explorer - comes in a kit with a 55mm lens, strap, two batteries, charger and a UV filter. All for $14,000usd 😊 No joke though, bet all 1000 units are sold on pre-order. And only heaven knows when all orders will be fufilled..

[@Luck1_]

The art of cameras❤️

[@alonsovelez609]

As someone who has used Hasselblad cameras plenty of times, I am in the need of saying that even though the quality of the cameras is really good when the images are printed (due to the medium format that these use), it is wrong to believe that the camera makes the photos, when in fact is the photographer, along with lighting, composition and other factors what make these images great.

[@lunawroblewski]

0:38 light? Dude have you ever held one?

[@jankubat2694]

In terms of medium format cameras, there's not really many smaller and lighter systems.

[@lunawroblewski]

@@jankubat2694 I mean, slr wise there’s not really anything lighter but most tlr cameras are considerably light in comparison to Hasselblads. I say this as someone who owns both a 500c/m and a Minolta Autocord tlr and uses both regularly

[@goflex1561]

The intro needs more bass

[@kolecava]

Phase medium format is also up there.

[@andrefelixstudio2833]

I guess I’ve made it not once but twice because I have to have two of them, LOL

[@princebanini]

Anyone know the title of the song at 0:02 , thus the beginning of the video?

[@officalshadowdaddy]

Love this series, each video has been beautifully made

[@RealAadilFarooqui]

4:43 What's Happening Here?

[@SeanKobiSandoval]

Mamiya RB 67 vs Hasselblad?

[@iainm1309]

Or you could just get a mamiya for tons less

[@leonarddecausmaecker8154]

some of those pictures in the intro are shot with a mamiya facts

[@jakefin6891]

@@leonarddecausmaecker8154 I was just gonna say, doesnt it just depend on the lens?

[@leonarddecausmaecker8154]

@@jakefin6891 yeah but i know the photographers of some pictures from the intro and they only shoot mamiya, but the look is indeed only effected by the lens used

[@konradglibowski617]

@@leonarddecausmaecker8154 Are you sure? I see only one picture that can be potentially from mamiya ( evenly distribution of sharpness and contrast, no outline negative masking frame , different distortion - in zeiss 80 2.8 CF T* there is higher contrast and sharpness in center and visible but not unpleasant distortion) , mamiya leave also different marks on negatives, two triangles are specific for Hasselblad - and most shots were displayed including that marks that are proofs of original Hasselblad magazine...

[@chrisjohnflora]

I reallyyyyyyy enjoyed this even though the title was misleading

[@dotbot5789]

6 x 6 canera .. Hasselblad cameras are the luxury cameras for slow paced image making , fashion , portraits etc . Leica cameras are the cameras for everything else. Do Leica next. Its the camera that documented the history of the world , not a bunch of celebs(kidding) id love to own both of them. Both are like the lamborghini and ferraris of the camera world

[@westonharby165]

Totally, the leica m6 arguably has better image quality

[@Robert_Gonzales]

@@westonharby165 the image quality on a leica is good *for a 35mm* it simply cant compete with a much larger negative. of course this depends on your print size, 8x10 you wont notice much of a diff but anything bigger than that you can tell there is a loss in quality. 35mm film will also have bigger, more noticeable noise, which will make the image look less sharp.

[@wowsuchname1939]

Weston Harby arguably? Nah, you literally can’t compare 35 to 120, the size of the negative alone is just much better quality. An m6 with any Leica lens on is fantastic but a Bronica will beat it in resolution. Comparing 35 to 120 is apples to oranges.

[@cr01554nt]

i mean i can always take a 6x6 pentacon to take pics outside while strolling around. its not like im carrying a collapsable 8x10 + tripod around. but yes rangefinders are definitely more accessible to the ground user base which is in its own right much cooler.

[@Lavi-Aemilia-Astori]

There is no point for leica digital to use as a camera

[@dadayumz183]

partnered with oneplus now

[@DeadDragonLT]

Is this an ad?

[@paulmikaelpetersson432]

Best camera ever. The colorsciense is amazing

[@mukunimulundika5359]

Beautiful

[@Vriheddd]

Oh no. Now the prices will go even higher :c fookin hyoebeasts

[@denislavp8127]

We are fucked.

[@wowsuchname1939]

Hypebeasts will literally ruin anything that costs money. >believe if they buy they will take good photos >proceeds to photograph old car bumpers.

[@TheCoomer]

Fujifilm will take over if they are not careful

[@Rainlink]

Well said

[@Moronmommy]

The nikon f/f2 was also on the moon.

[@juliogauna6862]

Did they survive?

[@ruhfaireang2890]

Platon is the GOAT in photography , when it comes to handling with this cameras.

[@arricammarques1955]

James Dean with 16mm Bolex : )

[@DeadLowFishing]

these are horrible expensive cameras. any photographer using these had money to begin with. real photographers with real talent use Sony, Canon, Nikon, etc...

[@mikaelhiatt]

i need one for leica too

[@sonygoup]

Lol I said the same thing as a film shooter. If I make it I'm getting a Hasselblad

[@bannanafruitsalad]

You can pick up a 500 cm for under a grand

[@em2105]

get a mamiya

[@TigroGumi]

I didn't know Beyoncé and Obama had a moon landing also... dope!

[@StreetGrain]

The camera you use doesn't make you a professional.

[@rawsanity27]

I love Cameras to death. I used to buy n' sell Cameras & Camera lenses. Lots of money to be made.

[@zzzzroad]

The “boxy” one nowadays is 907x, which is 6399 dollars for now.

[@churchskeleton1325]

I just went to the store never in my life have I felt so broke

[@MarceloMartinsfl]

Am I crazy or is this an ad?

[@v_stands_for_value124]

Sony Alpha 7 Mk4

[@JayToGo]

One of the most inspirational videos about Hasselblad cameras ever. Subscribed.

[@GKBarlahan]

Is this good for vlogging?

[@thapelomasebe3075]

Now I'll never own this camera 😭

[@Lavi-Aemilia-Astori]

oh yes william

[@ElReySupr3me]

I would think the camera looks crispy is due to the lens.

[@tor2919]

Hasselblad is to still images what Arri is to moviemaking.

[@LunarControl]

What an epic ad lmao...

[@RAMSEYSPENCER]

a camera should not be advertised as it shot Beyonce or the moon or monkey in the zoo .. who give a damn ... people buy your camera cause they love your deign and why is different .. you should change your PR team with people more creative and love your company and give real history about why Hasselblad 500 series is original with great image quality .. But not to say this camera shot everyone in the zoo so its the one .. its just a joke of a company and insulting photographers .. cause we buy these camera based on love to our passion of photography with help of nice gear ... whats your next ad is gonna be? this camera can shoot bananas and Brinty while showering ... ?

[@SBahamondes]

I hope no one takes this video seriously. It's just so wrong on so many levels

[@unbroken1010]

Save your money people and buy a pentax 645 or Fuji gfx if you really got the money.

[@voiceofshade319]

Just a over over over over over over price camera . Nowday a lot of camera can do the same even better with a good editor

[@konradglibowski617]

really? I'm shooting for decades and had been testing almost all top digital and film cameras (including middle format and large format) , and all of them have some unique specific look that you will never be able to imitate in post process. The superb quality , extreme center sharpness of 80/2.8 zeiss CF T* lens , even wide open - and contrast distribution (higher in center and little bit lower on borders) , the natural very pleasing vignetting and perfect chromatic correction can not be comparable to any other lens or camera, it is far superior. The center shutter is also rare if not unique in this class and allow use handheld camera without tripod on longer times than any other camera . finally - the shallow Depth of Field of 80mm at 2.8 with extreme resolution all at same time - has no rivals, you can of course get similar resolution by nikkor macro , or same depth of field by canon 85 1.2L or same contrast and color fidelity by few quality leica lenses , same chromatic correction at particular distance by specialized macro or enlarger lenses - but not all at same time in daily use camera. Hasselblad is unique, even newest expensive middle format digital models by Fuji or Hasselblad can not rival old 500 C/M + 80 CF T* + provia 100 or kodak EPY or FP4 or TMX, just can not be even close to the legendary 500 C/M quality. To reveal that quality you need to use film under enlarger in darkroom and make print or use same good scanner, and here is problem why most people lose legendary Hasselblad quality. You are right only about one thing, you can quickly correct many things in post process today like barrel distorsion or excessive vignetting - but in Hasselblad it is not even needed, the shot is close to perfect just straight from camera , with circa 100Mpix not bayerized image- in most cases that superb quality is not even needed, and is also partial lost in some processing stages. On a web you may not even see quality difference of old nikon D40 or canon 10D with kit-lens post processed and best Hasselblad 500 shoots - but you will see the soul , the specific look of contrast distribution , the dynamic range and depth of field - that no editor will ever be able to add in post processing. it is not only about dynamic range, pixels - or lines per mm - it is about unique character, soul . If you say that many camera can do the same - you had not have experienced many cameras, or had no Hasselblad in your hands, or prints made from it - I do not see other options. It is a legend, because deserve to be that called. it is not like other cameras, if you say that - you have not seen proof, and have to go to some exhibition or museum of photography where are prints from Hasselblad if you do not have occasion to see by your own (or friend) equipment and belive. just please, do not say things, that are not truth. 500 C/M is very old, not manufactured anymore , slow and expensive in working process - but still it is best daily use camera ever made.. there are lots of almost same good, and also many much faster cameras - but none same good and very very few made in short series, or single units that are better. 500 c/m is only camera manufactured in circa 100 000 units with so high level of quality, that is why it is a legend.

[@thedevilskind]

So all I need is a $47K camera and I'm officially a professional photographer?

[@ruok-l5t]

this is Agent 47’s camera

[@Barbon-libre]

L'oeil du photographe fait la différence. L'appareil aussi performant et sophistiqué soit-il reste un outil. Pour ma part je n'ai pas les moyens d'acquérir Un Hasselblad. Mon Leica M6 argentique me suffit.

[@frankfeng2701]

Je suis tout a fait d'accord avec vous.

[@damonlawson9447]

Now do Leica

[@RealAadilFarooqui]

So This Camera was used to Shoot Moon Landing in a Studio...Got It

[@Patrick_iizuka]

Hasselblad's aint even good anymore, sadly but it's all about the PhaseOne camera I find that to be way better.