THIS changed how I thought about INNOVATION in Design

This video talks about a way of thinking that designers use to innovate. In the video I show multiple examples of how this way of thinking leads to innovation, invention and figuring out all the details in a product's design.
The examples range from - how an innovation in crayons and a bike grip were used to innovate the OXO vegetable peeler, how the form and function of burrs were used to invent velcro, how a slaughterhouse inspired the innovation of the moving assembly line, and how sparks rising from a fire inspired the invention of the hot air balloon, to name a few. Some of the other examples I talk about are how analogies are used to help figure out the details in a product's design and how I've used analogies in my own design work. Analogies are especially useful when you work on a product where there is no real precedent.
If you have any questions, let me know in the comments.
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W H A T T O W A T C H N E X T:
GOOD DESIGN - ONE concept that can make all the difference
• Good Design vs Bad Des...
FORM FOLLOWS FUNCTION - an example in Industrial Design
• Form Follows Function....
HOW A DESIGNER LOOKS AT A PRODUCT | product analysis of Pulp storage
• Analyze this Product D...
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MUSIC:
“Flutterbee” Podington Bear
soundofpicture.com
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tags:
Innovation in Products, Innovation in product design, product design, industrial design

[@DesignplusMorna]

Have you used analogical thinking in your design work? Let me know down below.

[@jennv2030]

This was so intresting!! I also apreciate you showing us your work and talking about the inspiration behind it! MIT has a bootcamp course on inovation,and its so cool seeing two diffrent side s of inovation. Again love your videos!

[@DesignplusMorna]

Hi Jenn, thanks for taking the time to let me know and the encouragement! :) Did you enjoy the MIT bootcamp?

[@jennv2030]

Yes it was a course on the Edx platform.Again love your videos and thank you for taking the time to upload!!!!

[@namitagrawal9859]

Very informative video. Analogical thinking is in line with the TRIZ Innovation Algorithm given by Genrich Saulovich Altshuller. They both share the same philosophy. Your video is very useful for us in learning how to implement that philosophy in real life. Thank you for sharing.

[@michaljanovsky8966]

absolutely amazing! there are few people on yt that explain the thinking with such good examples. please dont stop!

[@DesignplusMorna]

Thanks, Michal! :)

[@tesg9551]

Great presentation, very interesting. Thanks

[@DesignplusMorna]

Glad you enjoyed it!

[@rahulkale0918]

Very interesting, great video!

[@DesignplusMorna]

Thank you!

[@Andy-om3xw]

amazing video! I appreciate how you took time and gave tons of examples! Very strong content thanks!

[@DesignplusMorna]

You are welcome! Happy to hear you appreciated it, Andrew. :)

[@No.ThatPrettyGirl]

OMG. U r BRILLIANT !💡 Thank you 😊

[@DesignplusMorna]

Great to hear it was helpful. :)

[@ilorietta]

So interesting thanks !

[@DesignplusMorna]

You are welcome. Happy to hear you enjoyed it!

[@shubhigautam9655]

Absolutely love this video! Definitely opens my eyes in terms of being inspired by other products. I had a quick question - I've used EEG caps where there are electrodes covering the entire head. Is there any specific reason why you guys had sensors only on the forehead of the product?

[@marcosrufino8355]

thank you very much for your videos, hope to see more content in the future! \o/

[@DesignplusMorna]

Thanks, Marcos! I'm working on a new video at the moment. Should be out in the next 2 weeks.

[@fajarismail2861]

thank you, this video is very usefull for me as a Young Designer. I'm waiting for your next content to break down some design.

[@DesignplusMorna]

I'm happy to hear it was useful, Fajar!

[@LiLiKiKiCaCa]

I really enjoy your videos. Thank you for sharing your knowledge and experience. I look forward to learning more from you. 🙂

[@DesignplusMorna]

Thanks so much, Lili! May I ask, are you a college student or designer? It'll help me with future content. Have a great holiday! :)

[@LiLiKiKiCaCa]

@@DesignplusMorna I am a recent Fashion Design graduate. I was really interest in learning about how other disciplines develop their design ideas. I feel like the Fashion Design process can be sometimes too focused on the aesthetics than the functionality. Hope that helps you. Sorry I know the videos are more for Industrial Designers. Hope you are enjoying your holidays. :)

[@DesignplusMorna]

@@LiLiKiKiCaCa Thanks so much for responding. My videos are for any discipline that finds them useful. :) I can totally relate to what you are saying about fashion being too focused on aesthetics and not functionality. Perhaps it is the "look" of fashion in a decorative sense? Some background about me - one of my favorite ways to spend time is sewing and making my own clothes. (I'm hoping to finish some pants in the next week or so) Learning to sew really opened my eyes to how much functionality is built into our clothes. One aspect about fashion and clothing that really fascinates me is how a garment can change how we feel and move in the world. Not just because we 'feel' cool to wear the latest thing. I once owned a handbag that I wore every day for years. It wasn't until I got a new bag that I realized how the old bag affected me. It weighed down my shoulder. It changed how I walked. With what is known about body language, how others perceive us and how we feel about ourselves, I wonder, if it had changed my physical posture and movement, how had it changed who I was being in the world? ps. When I first read your response I couldn't help but think - as you search for how other disciplines develop their ideas - you are actually using 'analogical thinking' to help inform your practice! :)

[@LiLiKiKiCaCa]

@@DesignplusMorna Yeah I do believe the 'look' is a very important aspect in design. But functionality is important as well. For example, I heard about a designer, Stephan Schneider refraining from telling his seamstresses/tailors when it is a womenswear collection for certain garments , so that they construct the garment for menswear quality specification. This is because in menswear there is always more technical accuracy given to finish of the garment. It's ridiculous that he even has to do that. Haha yeah you're so right Morna. That's wonderful that you sew and make your own clothes. I think clothing has a lot of emotional connection to us. It's amazing how a thoughtfully constructed garment that we feel was made for us can make us feel more ourselves. I hope you have a great New Year! :)

[@DesignplusMorna]

@@LiLiKiKiCaCa Thanks, Lili! :) That is so interesting about Stephan Schneider. It's crazy to learn about all of these differences between "men's" and "women's" clothing. I took a pattern making class and my teacher spoke of some of the differences...but it's quite sad to learn about the specific details.

[@AMVzRus]

Nice video. I think this would greatly help some student designers. greetings from the UK :D

[@DesignplusMorna]

Thanks, Saberlink!

[@VacuousCat]

I had that exact peeler, the grooves are annoying to clean.

[@tompoletti5676]

Great video! Enjoyed watching, thanks. Now I can't think of many innovative products that haven't used this analogical thinking principle. The only one that comes to mind is the gopro - a small camera that can be attached using various mounting options. Body mounts etc. Analogical thinking was probably used to create it, but I can't think of it for this product.

[@DesignplusMorna]

Thanks so much, Tom! Yes there are so many examples of analogical thinking in design. I don't own a goPro, nor have I used one but I imagine the designers would have looked at existing ways and hardware used to mount and attach things together. May I ask, are you a designer or student or is this general interest?

[@tompoletti5676]

@@DesignplusMorna I've only just finished yr 11 in high school, but am very passionate for industrial design. I often participate in renderweekly and made it into top designs (a museum exhibition) for my yr 12 product design project. (I did yr 12 product design in yr 11 this year) Only 8 of the ~3000 students doing the subject make it into top designs. I look forward to undertaking product design as a career.

[@DesignplusMorna]

@@tompoletti5676 Wow, Tom, I'm impressed. I didn't even know what industrial design was in high school. lol That sounds amazing. Keep up the great work! :)

[@tompoletti5676]

@@DesignplusMorna Thanks heaps! :)

[@karabomahlong9368]

KRS One describes it as : "developing the sight to see the continuity in opposites" . I have always believed that all innovative 'world changing' 'culture shifting' ideas or designs are merely an improvement on past inventions.

[@DesignplusMorna]

Thanks for sharing, Karabo. :)

[@No.ThatPrettyGirl]

23:40 👀 👀 👀 👀 👀 🤣