This Next Billion-Dollar Startup Was Built To Save America’s Farms With Tractorbots

Monarch CEO Praveen Penmetsa expects sales to triple or more this year as it gets its autonomous electric tractors in the hands of farmers, earning the Livermore, California-based company a coveted spot on our annual list of the Next Billion-Dollar Startups.
But launching an agricultural equipment company is tough. It is capital-intensive, and cash-strapped farmers tend to be a conservative lot resistant to change. But Livermore-based Monarch, which has raised $116 million in equity from investors and reached a valuation of $271 million at its most recent equity funding in November 2021, seems to have hit a tipping point. Last year, it booked $22 million in revenue, up from $5 million in 2021. This year Penmetsa expects revenue to increase three- to fivefold. That would bring it above $66 million, and possibly over $100 million, as the number of its tractors in the field goes from more than 100 to 1,000. As it expands, Penmetsa expects that more of its revenue will come from software subscriptions (up to $8,376 per tractor per year) that give farmers real-time alerts about sick plants and safety risks, plus gathering and crunching a ton of data to improve crop yields.
0:00 What Is Monarch?
2:21 How Monarch Built An Autonomous Tractor
6:35 Keeping Up With Customer Demand
8:37 Will Farmers Readily Adapt This New, More Expensive Technology?
11:04 Building A Product Farmers Will Use
12:26 What Monarch's Four Cofounders Bring To The Table
15:04 "Funding For A Hardware Company Is Challenging"
18:17 Solving The Power Dilemma
22:00 A Look At Monarch's Safety Features
24:12 Why Build Monarch In California?
25:41 A Market Opportunity Beyond America
28:11 Helping Farmers Brace For Climate Change
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[@steynmeyer7188]

What's incredibly scummy about this is that, this company is charging their customers high a subscription to datamine the farmer's hard won expertise and skills and selling this whole concept as they're doing the farmer a favor. What would be much more impressive is if they bring this subscription down and simplify serviceability. This just seems like they are trying to copy what John Deere is doing by boxing farmers in their tech and exploiting farmers.

[@user-rn3bb3dj4p]

What was also funny is when he said that there is a shortage of farmhand workers. It’s more of farmers not being able to afford to pay for these workers not a shortage

[@jamessitati7396]

after my experience with uber i never trust this companies that say they are here to help.

[@archibaldsamu5873]

to add on to what you said which is very tru..their idea is not novel at all..its the setting that's different that's all. the underlying tech, big data, AI, EV is now widely understood and improving all the time..

[@user-rn3bb3dj4p]

@@jamessitati7396 lool Uber is a normal job like a taxi not a startup to help self employed people downsize their companies

[@Jtrap161]

I see potential in the technology, ideally in the future people will buy their own electronic tractors and cut out the middleman.

[@Ryanandboys]

As an American dairy farmer I do think large farms are operated like factories we study manufacturing techniques and we have used things like GPS 25 years ago and we milk cows with robots and clean barns and feed with robots on more and more farms. We have specialized labor more and more and drastically increased workers marginal productivity. I work in agtech as well and i am always amazed how far behind general public and VC are when they talk about production ag.

[@RicksPhatPharm-vw2lb]

Agtech is a disgrace, it has yet to open the market to small scale farmers... it's only focus is commercial farmers so don't pretend as if agtech does anything for farmers but screw them over

[@carterchedester1901]

Does your dairy belong to a co-op? If so, do they limit the production of your farm? How does that effect your farm? Have you explored selling to other markets?

[@Ryanandboys]

@@RicksPhatPharm-vw2lb like what companies? I know plenty of more software Agtech software companies that target small farmers instead of large farmers cuz they charge a subscription and there are so few large farms it makes much more sense to sell to smaller farms. And even if some tarket big farmers instead why is that bad? Lol Companies can't segment and target ideal customers just like what all farmers do?

[@Ryanandboys]

@@carterchedester1901 Yes DFA largest dairy co-op and yes currently thinking of processing our own and selling locally and online. Around here (northern NY) we have way to much milk for our processing capacity we need to exspand or build new capacity. DFA doesn't limit milk production they just have to then truck it very far and this pay us much less per unit when we sell much over our basis. It's still absolute cake marketing dairy compared to starting any other type of business where you don't have an instant gurentee market for a huge amount of a valuable product. I always laugh when farmers complain about the price, like no one forced you to be a farmers don't like it sell out and try another business.

[@deepspacecow2644]

@@Ryanandboys Why not join UNC?

[@MrCTruck]

You understand how Forbes views business practices and morals when they see scummy software subscriptions as a business model as “saving America”. I imagine their business model also includes selling the Geo-agricultural data of farmers to interested companies. The software should be included in the price of the tractor when you purchase the tractor.

[@ryanthompson3737]

Then it'll cost 10x more to pay for their workers for the next 30+ years . Updating software and maintaining servers cost money compared to the very limited amount of farmers that need that hardware.

[@SukhoiSu-35]

​@ryanthompson3737 ?? Why would the software be hard to update that make no sense

[@ryanthompson3737]

@reekid5183 ...it costs money to have programmers program. It costs money to own buildings, buildings that host physical computer hardware in the tens or hundreds of millions of dollars. It costs money to hire maintenance workers for the buildings and servers.... I mean, how do you go through life if you think things just poof into existence? John Deere and New Holland, for instance, spent 3.8% - 4.2% of their GROSS REVENUE into research and development. This accounts for $1 billion in New Holland and $1.5 - $2 billion for John Deere.... every single year. Last I checked, John deere isn't running around every year releasing the new iPhone of tractors.

[@Secretlyanothername]

Why should the software be free? It's not like they can advertise to grapevines and tomato plants.

[@wingtipzzz]

good point

[@digger2707]

Once fully tested and scaled up. One of the BIG Tractor companies like Massey Ferguson; Case IH; John Deere or Mahindra will buy them and adapt the new Technology. It will be too good to pass up.

[@felixthefoxMEXICO]

I DONT THINK SO

[@jackwalls2448]

@@felixthefoxMEXICO they have more capital and can develop these technologies in quick

[@RicksPhatPharm-vw2lb]

Again for commercial farmers so no it won't take traction as commercial farmers are coming under fire in a huge way. It can't be that a handful of farmers screw everyone else. Farming is the life blood of all economies.. good luck thinking AI can replace farmers

[@maotsetung243]

technology should not end million jobs for making few people rich.

[@4DModding]

100% - Agco / JD will buy them and bury that tech

[@adrianteri]

Stopped listening when i heard the words Mckinsey & Co

[@MithunOnTheNet]

And will farmers have the right to repair their own tractors? If not, then you're just adding to their costs.

[@prateeksinha1176]

I think they've made it so that only specialized shops will be able to.

[@ernestdmayjr9097]

I believe at some point they will add regulations to allow for personal onsite repairs or at least they will be brought up in debates. .

[@tvm73836]

This sounds like an infomercial….

[@srivaishnavkoyi9387]

Back in india modern farmers are spraying fields using drones. 😆

[@anilachar323]

23:10 For a solo electric tractor riding along spraying herbicides, pesticides, would mean that there has to be a tractor wash, to scrub away all the chemicals too, once it's back in the parking bay. To reduce exposure to the human personnel who will be in contact with it for servicing, recharging, etc...

[@rawslice]

Dull, dirty, dangerous... and low-paying! Pay the workers more!

[@archilieven]

It would have been nice to hear a farmers perspective.

[@Daswars777]

You obviously dont understand how VC lying works ...

[@peterparkerlovesmj]

An autonomous tractor is far down the priority list of what farmers need right now. I hope they succeed but I imagine their journey will be long and difficult.

[@slozenger9000]

You clearly know nothing about agriculture. Automation has been the only thing, since the industrial revolution.

[@peterparkerlovesmj]

@@slozenger9000 I’m a farmer and am well informed on the agtech industry actually. My point is that, although I’m hoping for their success, I believe this company will struggle for the foreseeable future because farmers won’t prioritize this solution above many other needs they have right now. Farmers will pour their money into harvest solutions first as harvest is by far the largest labor expense. They also need data collection/analytics to optimize labor and also pruning solutions. The expense of operating a tractor to spray, mow, fertilize etc. is low in relation to these other aspects of farming. Farmers do not have capital to invest in all of these areas so I don’t believe autonomous tractors will be high on any farmers list at this point in time. In the future, of course, these will be used and that’s why I’m glad/appreciative they’re working on this. In the near term, it will be hard and that’s was all I was trying to say.

[@argotcalo5575]

The tractor is no even innovative in what it suppose to do for the farmer. It is just able to pass between the trees. That is so cheap to do just by driving a normal tractor with a person. And far less expensive that buying and using the high-tech tractor.

[@fpsgamer3688]

@@argotcalo5575labour Shortage left the chat

[@TheKobikizarr]

Not every farmer needs an auto tractor - but some certainly do.

[@mrobinson]

Mind-blowing, milestone reporting!! Thank you so much!!

[@pw7225]

If you spray poison onto food, maybe rethink your practice.

[@cascaderetriever7618]

None of the people in this video are farmers. 😂

[@Wicked6975]

Exactly

[@raphaelmuller353]

Good luck at selling to farmers. I worked in DigitalAg and even if we give very accurate predictions, today I know farmers want get stuff done and guarantees to harvest good crops. All in between dont interest the mass, maybe just the tech interest once. Valuation means nothing as we learned in the last few years. Either the take off real work and proove it or save time - everything else is hot air…

[@user-yg1zp8uk4d]

Thesecare not family owned but large farms owned by gates

[@grinningtiki220]

not even 50 sec in and they are talking about a subscription service. LOL, no thanks. I will stick to making ethanol and wood gas to power my grandads old equipment once they have outlawed gasoline.

[@cedrickiplimo2991]

I see ZED depth camera at work there. Great stuff 👍🏽

[@d1m18]

He is a farmer? I doubt he has ploughed anything and not even worked for one season on a farm

[@amirbiogene]

Monarch you say.. eh! Those fields are probably over a bunch of giants.

[@MTNJOHN]

Farmers problem is Bill Gates

[@Bigjoe99]

It has revenue of only $22m, valuation of $271m, sold to investors for $116 likely more than half the company for a lawn mover and data collector? I do not see how this will scale...

[@MrBemnet1]

Data is gold

[@Daswars777]

Some scammers trying to make a quick buck. And Forbes spreading their lies and bs.

[@ryanthompson3737]

Valuation means nothing... it's a speculative figure for how much, currently, one WOULD have to pay to buy out the entire company. There is likely plenty of shares still not purchased which is what that valuation is based on.

[@HermanWillems]

@@MrBemnet1 Farmers should get paid to give this "valuable" data to this company. Honestly.

[@carnage237]

Not really a shortage of farmhands it's farmers not willing to pay a decent wage for them hence why most farm hands are immigrants.

[@shashid672]

Agree 100% Also its a hard labor with no growth!

[@insethurdle88]

Thats an ignorant statement, you should see the profit margins of the farmers before speaking ill about them. Theyre not the ones making the money its the equipment providers ie CAT, John Deer, Kubota etc and the suppliers ie the ones who by the raw product from the farmers

[@ernestdmayjr9097]

This Tractor are really a game changer for farmers since it can keep them more safe and it less pollute to the environment that allows more room for more efficient approach this can really bring the shift change into the world. Help bring awareness to farmers so they can the equipment they need to better protect them and give them the tools they need to be successful and to help the future of farmers can have a more healthier impact in the later coming years.

[@mikelmikes310]

The most dangerous place on the farm is the seat of the tractor.😂😂😂😂 These guys are certainly not farmers.😂😂😂😂

[@alifputra9985]

did they obey the right to repair?

[@liamdonaldson6449]

Subscription costs will be a deal breaker for many Can we program the tractor without paying a fee every year?

[@PoliticKing7]

All I want to know is if and when are they going public

[@sai1401]

Awesome 👍😎

[@prashanthb6521]

The distrust towards corporates in agriculture is understandable. Farmers have burnt their fingers quite a few times already. But I hope these people succeed as I have seen first hand the skill shortage in Agriculture even in populous countries like India. This solution if available at decent costs will be of immense help especially to farmers in western countries like USA.

[@mfjh505]

John Deere has been working and developing this for years as well. Their tractors are much bigger and can cover more acres. This competition is great for the farmers and consumers. May the best company win.

[@mfjh505]

Yet a lot of farmers still buy green. You would think farmers would switch to Case, Claas, Massey, New Holland, AGCO.

[@omkarvelankar4439]

We need open source software for the hardware, if someone develops it will be not so hard to fit the regular tractors with controllers and actuators.

[@wingtipzzz]

this is important.

[@gideonporter537]

I love how they talk about making farming safer for workers - but then all that toxic spray gets passed on to consumers!

[@Jc12242]

It’s fun until you cant fix certain things due to the software unless you take it into their shop

[@ryanthompson3737]

....farmers can unionize and just... not produce food until the law is fixed. It's a contract law issue that needs to be fixed. For instance, my grandparents are dog breeders and have a contract for that sale that prevents the customer from selling the dog, bringing it into another country, or even putting it down without my grandparents permission. The contract even requires them to make the dog infertile to prevent the customer from breeding more dogs. Point is, if it's in a contract, it's 99% of the time legally binding no matter how crazy is sounds.

[@staninjapan07]

Impressive tech'. Nicely presented. But the potential ramifications and connected issues I find scary.

[@colekeller]

What issues?

[@ernestdmayjr9097]

room for many improvements to come but importantly and more focus demand into the design and Manufactuing.

[@canonest]

116/271 = 42% of the company, there is no way they can reach $1Bn valuation now, no one going to invest $500M on it.

[@skyflyawait]

The first thing that's come to my mind when I see these electric tractors, is what are there capabilities in sand muddy soil ?

[@murphychris9811]

im 100 pre cent sure john deere are 20 years ahead of this company

[@SohamGreens]

Very good initiative It will take time but after some modifications as per practical use, these tractors will make sense in many parts of the world

[@ethanorians]

Why an open cab and not enclosed? Sure you can remove the operator during chemical applications but it still will get on the seat and controls that the operator will come in contact with later. Why not solar panels on the roof as well?

[@hafizuddinmohdlowhim8426]

Too fancy at much higher cost but they don’t tell what problem they solve.

[@zunriya]

The key farmers can fix it easy... If u done same business practices like jhon Deere ure done...

[@brandonromney2881]

Save americas farms? Farmer here. Last thing we need is another 8000 dollar per tractor subscription with weekly service fees from the robotics geek to come out to the farm and fix the damn thing. No thanks. Give me back my 1980s equipment.

[@JamesLoague]

Solar panels would be nice if they were a little more powerful in pulling in energy

[@pauldannelachica2388]

Wow❤❤❤❤ with satellite communication constellation this can be very cool cyber farmer to automation

[@XxXNinjaFanXxX]

one thing most farmers i know is someone whos got a name they cant fuckin pronounce, and this man will definitely be at the top of their list.

[@justinwideman6859]

Nice idea but these corporate clowns are so full of VC language bs.

[@100M2B]

'Monarch' is the worst naming possible.

[@AftabAlam-yw4eq]

Using an electric tractor doesnot necessarily means reducing emissions. More like shifting or transferring emissions. If the country as a whole is not producing electricity through renewables then using an electric or diesel tractor doesnot make a difference. If a farmer uses solar panels to charge the tractors then its a new story but a farmer also have to consider the bottom line because he also has to make a living and the capital cost of solar panels doesn't make it feasible to install a solar plant on the farm big enough to run tractors and other heavy machinery.

[@DannyRice01]

I just dont see how you can automate tasks that require operators to get off and check how the machine is doing without actually having the driver there. How do you check the depth of seed, the cutting height, or the rate of application of manure when solely relying on what the sensors are telling you at home. The quality of the end result will be lower for sure. Also its all well and good in a vineyard the size of a suburb to turn around but how does it cope when reversing a trailer- a very difficult task for new drivers? Has this been proven yet? Also at 8k per year yes the cost is lower than paying a worker, but while this machine may identify "5 areas to improve" in the field, a human on the ground will notice EVERYTHING as you're eyes are on your task and paying attention to your surroundings will do so intrinsically. Also- a tractor with a cab drastically reduces exposure to the chemicals that are sprayed in vineyards, and if youre not spending 80k dollars in ten years for software support you can then afford to put glass on the cab. Yes this company has potential, and yes autonomous tractors are already the present with GPS guidance and RTK, but damn most of the points they make in this video are painfully redundant.

[@m-hadji]

This is I loved to do. As software engineer with Agriculture degree. Haha where is the job section? Awesome work….

[@harishshaddy]

Meanwhile millions are out there without jobs. Give people opportunities man, not machines. WTH

[@BHARGAV_GAJJAR]

Minus all the marketing and business jargons this project reminds me of time when I was young, I made a robot gripper for NASA complete with machine vision to identify ripeness and cutting and capturing systems to harvest broccoli and cherry tomatoes on simulater Mars based Green house. Unfortunately there was no need to go to Mars anymore in a short period after which the entire mission was scrubbed probably makes sense just rocks out there...

[@rensspanjaard]

more technological progress is not gonna save the destructive farming practices, that pollute water, soil and humans its based on ecological principles, from there tech can be implemented... not the other way around then its just about making money, which is a futile thing to do, and rips you of your own Soul, you can eventually see it in there eyes, a empty glace of superficial satisfaction

[@aaronjennings8385]

Renting software? Is this a good idea? What are the advantages to this?

[@onesimpleclik]

Impressive tech, hope they succeed

[@bekabeka71]

Ain’t no way I’m getting rid of my old diesel tractor 🚜💪🏼

[@ecounixcom6081]

These entrepreneurs look like office workers who make another hype project to sell to retail and forget until another one. They seem to have never worked on a field but have “great ideas” . There are tons of such ideas Which went bust after being sold to the public.

[@houssampedro96]

Yes, you may have a better understanding of how to run a company and what constitutes a good idea compared to a group of specialists and farmer partners LOL

[@bryancase7541]

Yay, robots spraying poisons rather than people spraying poisons.

[@aaronjennings8385]

If I had a dollar for every story about a farmer dying because of a tractor operation mistake... if I had a dollar, I'd be able to pay attention.

[@ashoknarayanan7589]

Sir which Indian Village has just two tractors?? I would like to personally know

[@jeanpierreagostiniderisi-sy3tb]

The Praveen Penmetsa I was died forever.

[@kshitijjagtap356]

i think i have heard "monarch" somewhere

[@aidanmcknight3111]

Useless destruction of investor capital. The future of farming is indoor under controlled conditions to reduce pollution, labor, and chemicals required for production. Robots for this already exist. Good con!

[@rensspanjaard]

hahhahah spraying chemicals with an electric tractor, future generations will laugh hard (sustainable farming ;)

[@prateeksinha1176]

The people bitching about the software forget how expensive stuff is in agriculture. I live in the midwest and study at a school there that gets john deere pretty often to recruit. They bring their newer models of the bigger tractors. And they cost millions. Yup, millions. 8 grand a year a drop in a bucket. It costs way more to hire machine operators. Unfortunately, most of whom are undocumented. So both risk and cost intensive. Because of this, many farmers still use 30 - or 40 - or 50 year old equipment. This is one thing I want to be different. For them to produce a machine that runs for decades without becoming outdated or unusable like general consumer electronics.

[@glennalexon1530]

Save farms? Or sell robot tractors? I guess the first one sounds better.

[@Doctaphil64]

I can already see the scene from Interstellar happening..."One by one, they've been peeling off the fields and heading over!"

[@user-cf6iw9xo9x]

not a single farmer interviewed in this doc….. like what?

[@baliramkajjewad5364]

Carbon credits could be thw new revolutionised way of the futuristic initiatives for sustainable energy resources and sustainable environment 😮😮😮😮..... Which we now ging to face in future soon in next decade ....

[@xlargetophat]

All this technology and the prices in the store is higher, not lower. Intentions are not to help but to hurt.

[@MrMehrd]

23:20 Shortage of tractor drivers.

[@web9529]

Security cameras are cheaper now, not more expensive due to increased technology. That was a really poor example.

[@abbx022]

Are most farms in the US not owned by 4 huge companies

[@carterchedester1901]

How does selling smart tractors that need a subscription actually save American farms? Wouldn't more private programs that provide beginning farmers loans' to rent/buy land and equipment actually get more younger people involved in farming? In Iowa, there are guys who farm "the back 80" and others who farm 20,000 acres. Roughly 60% of the land in Iowa is rented out and the average age of landowners over 65 is around 67% (these numbers are based on an Iowa State University paper I read a while back). It is my opinion that those percentages will only increase. There has been ground selling for $16-17,000/acre in my own county. Now 20% down on a 40 acre farm selling for $16,000/acre is $128,000 not including associated fees/taxes (I have never purchased a farm). There are currently programs that exist to help beginning farmers. 10 minutes of the video, I had these thoughts. A farmer using this smart tractor will benefit his operation by: managing more land efficiently and precisely, won't need a man in the machine to conduct hazardous spraying (it is an open cab...) or any monotonous tasks, and have smart data taken from an actual person running the equipment with the ability to learn from a human. My concerns: cost of a machine and subscription, needing a specialized service tech to deal with computer and mechanical problems, parts availability, no history of wide scale use of the tractors so there could be bugs that haven't been found yet, liability of a "rouge" machine, any additional insurance is the machine doesn't do what it is supposed to do, additional cost of electricity and the availability of electricity in some areas. These machines could fill a niche in specialized industries and add additional safety, data collection abilities and efficiency to an operation. Disclosure: I am in no way an expert on smart farming. I grew up on and around row crop and livestock farms. I studied Agronomy at Iowa State University. If you have read this far I'd be interested to hear your thoughts wether you agree or disagree! Thanks for your time.

[@Niklez7]

as much i would like it say its great idea . at some time i wouldnt buy such equitment sounds to me its like your hooked being subscribe for paying for the software update and uses each month on top all other cost

[@schousehead]

CHANGE the farm bill subsidies,. that would help farmers and the environment NOW!

[@ajinkyamohale4719]

why not just employ few drivers and give them employment? I'm sure it would be way cheap and also great for economy too.

[@patrickbateman1660]

Actually creating low paying casual jobs is bad. Productivity creates wealth. Learn economics

[@ajinkyamohale4719]

@@patrickbateman1660 People becoming jobless and starving is not good for society. Keep your economics with you. Use it to maximize your profits.

[@luisrico7368]

McKinsey? Really? 🙈

[@vishnustalin9611]

Another Indian origin 🔥.... 💕

[@ShivaprakashYaragal]

Data is gold but not everything. Large scale could solve the issues but small scale will be burn out of money. No sustainable will be achieved. These will be made cheep with big company. These will not go beyond some time , I think big players will acquire these.

[@spotsix9243]

Aren’t drones more efficient?😂

[@kachowbltch3585]

I worry about farmers right to repair something like this. It is very expensive to bring a tractor to a repair shop so I hope they can have repair specialists that will go to the farms instead of burdening the farmers.

[@ryanthompson3737]

That's a law issue, not a company issue. I can sell you a dog and stipulate that only I can do any medical care on the dog... if you sign the contract, YOU have to abide by it. Don't like it, use a different company.

[@kachowbltch3585]

fair point@@ryanthompson3737

[@drewwskiii6970]

Where is this on the stock market. Lol im tryna get on this

[@christophercarr8717]

Also the reason they only make small tractor is all electric vehicles way a lot and a big electric tractor is going to crush the land.

[@user-um3wh9vk5z]

So they're getting the training data for free?

so they sold 10 first year, 88 second year...

[@freedom3040]

Not all farmers are skilled. These makes all level playing field and reduces need for more workers

[@texxstalker]

My question is if more and more ppl live on earth but less and less labour is available, where are those people?

[@Ccrippie]

This whole thing of replacing people is not well thought out….

[@ashfaqueali555]

All electric Good for Valuation

[@flexmasterson4297]

Oh, and productivity comes at the expense of jobs. It’s a model that Apple, ATT, and other big data conglomerates use to,exploite farmers and workers and unless we say no more, the exploitation will continue unabated.

[@emotionalIntelligence2078]

Tell this CEO, not to loot farmers. The subscription he is charging them should be for a 5 yr period. As he won't give them dividends for tge data is mining through their farms. - It shows how kess the govt cares for its farmers to allow such an exploitation. It's not mechanical but ICT company too. They are fooling everybody in low taxes as a tractor company and the farmers.

[@karanchandra2491]

US farmers should buy Mahindra Tractors because they can be easily repaired.

[@youtubelearning2990]

Subscription huh

[@Ccrippie]

So the tractor driver is training their replacement..

[@fullclear8562]

Forbes Feature ? So scandal>jail in 3-5 years ? lets see how this ages...

[@user-wj8pi5bj3k]

The farmers are facing a struggle from overregulation's. this Bs company is not the answer. hope they go BK

[@ice-cold4342]

Farmers need simple all mechanical tractors that they can fix themselves

[@dhinas9444]

I cannot wrap my head around how is this a 30 minute video. It has the informative value of a 3 minute video and the CEO is argumenting in a way that: "Yeah so what that its expensive, people buy expensive things all the time!" This is not making farming affordable, this is making farming less possible by individuals. It seems like we need an open-source ai powered farming option. If you look into the world of robotics, there is ROS - the Robot Operating System, that is completely open source, free and run in the same spirit as Linux. I believe open source farming might be the way actually.