This Supermarket Is Hiding Something - Inside A Mind

[@InsideAMindInsideAMind]

There is a Discord Community starting up for Omega Mart Lore if you're interested: discord.gg/PT2ky4kxtd

[@AxxLAfriku]

hello

[@bluestonecreeper720]

Yay, theres more!

[@Mr45Rabbit]

pog

[@natalietravels8041]

Thumbs down and unsubbed for using scammer Carpetbagger in this video. He stole over $16,000 from viewers pretending he had diabetes. Then he was magically cured just in time to make his pro wrestling debut.

[@insertcreativenamehere5473]

Bruh, the sponsor section is literally cool

[@Nathan.Barnatt]

Maybe I should go apply for a job

[@DadFeels]

You should

[@pantheraviva]

Yeah you should

[@pumkindoomsday3]

Yes you should

[@williamchristy9463]

You ought.

[@sharkngemis2597]

You should

[@Nexpo]

You sold me. Going to Omega Mart in August😤

[@strawberriesiguess9118]

Haha

[@wormxdream]

You're gonna have the best time, dude. I just went and it's so damn good. Waiting to access certain things can be frustrating, but if you go during the week/not on friday, and you go early, it's golden.

[@Malconeous]

I keep finding KZbinrs hidden in the comments 😂😂😂

[@Malconeous]

I keep finding KZbinrs hidden in the comments 😂😂😂

[@astelp9220]

I guess this'll be a new video for Nexpo. I'm excited!

[@depresso0423]

My sister was fully not paying attention when my family made plans to go to Omega Mart so when we arrived she thought it was an actual supermarket. My girl had absolutely no observational skills considering we had to pay to get in and Area 15 is not the kind of place a normal person would expect to find a supermarket in. Still, she had no idea what was going on. So imagine her surprise when she crawls through a hole in the back of a tent, only to emerge in a freaking fever dream. In short, she had loads of fun in the place, but understood absolutely none of the story and may not have even known that there was a story to understand.

[@Psammites09]

Woah!!! Diving completely blind into that experience must be an absolute shocker!!! Your sister was very very lucky, she got thrown into an alternative reality cold turkey!!!

[@2BrosOfficialGaming]

@@Psammites09 and that cold turkey had tattoos.

[@dumberdoodles7628]

@@2BrosOfficialGaming and in a CAN!

[@bruhsauce644]

she is so goddamn lucky. id pay big bucks for an experience like that

[@moumitaganguly3064]

@@bruhsauce644 same bro

[@TheSecondVersion]

"Hey George, wanna help us make an interdimensional grocery store?" George RR Martin will do literally anything except finish his books.

[@heliveruscalion9124]

i feel that ngl

[@LunaWitcher]

When I tell you I cackled I think he is fed up with his story and just wants to move on lol

[@kylieschuttloffel1261]

@@LunaWitcher tbh, i just want him to drop the books as much as he seems to want to

[@familiathelabel7482]

😂😂😂

[@treehouse318]

omg, totally. 🤣🤣🤣🤣🤣

[@duo496]

"You have _no_ idea what's in store for you" is both welcoming and screams "something is wrong here"

[@SergioLeonardoCornejo]

Duo feeling threatened is an impresive event.

[@cancerwoman7669]

Why are you here how did you know i didnt finish my spanish lessons

[@somerandominternetuser5730]

I finished my French lesson, please let me see my family, it's been 2 months. I just want to see them, make sure they're ok

[@Mathee]

And it's also a pun because of the word "store"

[@haruhisuzumiya6650]

@@Mathee a double entendre due to it being a store and it also having it in store for you

[@JQuickDraw]

"Some customers have confused Omega Mart Lemon with lemons." This genuinely made me laugh out loud.

[@stanleydykes4134]

Too bad the "Lemons" aren't real because I want one as a pet. They look very cute.

[@jimboringo9958]

@paxalex cave Johnson made the omega mart lemons confirmed

[@hel1140]

@@stanleydykes4134 they are radioactive, so don't be suprised if you pet one and you grow a third arm out of nowhere

[@stanleydykes4134]

@@hel1140 That's just an added bonus!

[@childeofepickness]

@@stanleydykes4134 fr they’re adorable???? like????????

[@hilariousskullnamedcatzo647]

"And will be carefully disposed of" Eye lemon: *horrified look*

[@bucca2]

@Enchanting table eye lemon has no mouth, and cannot scream :)

[@scandalousbeans2591]

Lemon demon

[@auggiemain]

@@bucca2 but it must

[@luislora8953]

@@scandalousbeans2591 the father

[@darealjonk6643]

The lemon heard that and was just THE FUCK DID SHE JUST SAY? DISPOSED OF- WHO ARE YOU GO AWAY

[@DadFeels]

What they’re hiding is their cans of FOOD

[@Doggieboy101]

First also dad is amazing :)

[@Nathan.Barnatt]

Or maybe you’re hiding it from them 🤷‍♂️

[@MandleRoss]

Hi! You ever hung out of the window of a moving car?

[@Doggieboy101]

also hi dad :)

[@DadFeels]

@@Doggieboy101 hi

[@lumidotexe]

my fam and I are already taking a trip to Las Vegas this summer for a reunion… I’m gonna take them to omega mart and just go into it acting like it’s a normal store

[@fredwood6107]

"hey man get some snacks for the trip while you're in there" *comes out with a tin of tattoo chicken and nebula loaf*

[@starjumper]

Too bad nothing about the entrance is like a regular store

[@9frames590]

youd better fuckin do that

[@odinangie1377]

I wish I could do that

[@terry2295]

I wish you a lot of fun or hope zou had a lot of fun

[@word69420]

Took a while for me to realize that the beginning sequence wasn’t a new OmegaMart product ad. It would fit in just fine.

[@PetRock42]

that alone makes my think that they might sell Hunt A Killer at the real omega mart

[@snehathapa584]

@@PetRock42 lmfao

[@creed8712]

@@PetRock42 that would be like a cool thing if they had a special box set that’s tied to like an employee getting eaten by a lemon or something

[@whatthefridge1o1]

Ikr same

[@veganmeatball5276]

It took me until they showed the link lol

[@rinpaisys]

Alternate Title: Meow Wolf makes the most immersive ARG ever.

[@BluJay_Rx]

I saw 1 ad on tiktok and was like "this has to be an arg. Like there's no other explaination"

[@glenhaven721]

@Jacob before watching this I didn't even know Omega Mart actually existed

[@behappybehappy1558]

They even build a god damn building like my god that impressive

[@melialenkner1033]

YOU'RE KIDDING, MEOW WOLF?? I GOT THE INCREDIBLE FORTUNE TO GO TO ONE A FEW YEARS BACK AND IT WAS SO FUCKIN COOL

[@dangercrue]

@@melialenkner1033 yes!!! i've always wanted to go to at least one of their locations but since i don't live near any i haven't gotten the chance to go yet i'm glad Omega Mart is permanent so maybe i'll get to go, i absolutely love Meow Wolf

[@serenag.6587]

“Hello I am celebrity and I endorse this product” What a great line

[@sirshotty7689]

Real "I'm commander shepherd and this is my favorite story on the citadel" vibes

[@rifalya8114]

When you have to state your a celebrity, you already fail

[@88gigawatts76]

I highly recommend the documentary “Meow Wolf: Origin Story” to anyone who wants to learn more about the history of the company - it’s inspiring stuff for any creatives out there.

[@normalstranger]

Thanks

[@Digitalhunny]

Thank you.🤗🇨🇦

[@bigdaddy4302]

ok... you swallow, bro?

[@Skittenmeow]

Bahaha love the name 😂⚡

[@GrubbsandWyrm]

You have no idea what's in store for you

[@NightDocs]

Giving me a run for my money with over the top sponsor ads 😤

[@AFrogInTheStars]

Almost makes you wanna appease the gods yourself, huh?

[@mookinbabysealfurmittens]

STEP UP YOUR GAME, MR. DOCS! (づ ͡ ᗜ ͡ )づ hehe UWU

[@Malconeous]

AAAAYYYYYYY

[@xipetotek8216]

Another area you lack in

[@Purpleturtlehurtler]

I'm your 1000th like.

[@Dargonhuman]

I don't know if the logo was intentionally designed with this in mind, but I noticed that when it's displayed on a similarly colored background so that the Omega symbol and the M in Mart blend away, it reads as "mega art", which, being a mega sized art installation, is incredibly fitting.

[@JustGoldy77]

You just combine the SCP foundation and Wal-mart and boom Omega Mart.

[@saulgallagher5668]

Is OmegaMart Cool yet?

[@RobotAnimals]

it’s all fun and games until Meow Wolf joins Are We Cool Yet?

[@lochlanhanham8308]

@@RobotAnimals Who says they aren't already?

[@bonnesuenos]

Omega mart against weed

[@x3dwany371]

This place would be a fucking nightmare for the scp foundation

[@Bot3CZ]

imagine the guy who went to the cooler for the drink and discovering the secret room like: "I just wanted a drink :("

[@ravenpotter3]

Or someone who is having Lorna heat stroke and dehydration and thinks they are hallucinating

[@Bot3CZ]

@@ravenpotter3 LMFAO

[@TaraAndFriends]

Duck, Duck, GOOSE!

[@CringeypopOSC]

Lol

[@KindlyKalen]

@@TaraAndFriendsGOOSE, GOOSE, LIVING LEMON!

[@philiphanhurst2655]

This has got to be the most expensive ARG ever made.

[@skeppyfan1415]

True

[@bibikarmoeddien]

It's not a arg it's a art piece and a supermarket it's so dumb

[@geka.]

@@bibikarmoeddien its pretty cool

[@eldegito3703]

Yes

[@olivia.3765]

@@bibikarmoeddien it literally looks so cool what are you talking about

[@JediPlays0309]

Best 👏sponsor👏 transition 👏ever 👏

[@emiliosaurus1834]

If i do say so myself

[@How_To_Drive_a_TARDIS]

Yeah

[@ReplayedCo]

Glad you enjoyed it 😃✌️

[@Telegonos_]

Oh God that clap between every word hurts

[@ikarus7369]

Furry

[@kjtoonsva8006]

I visited Omega Mart back in April, and let me tell you, it is absolutely wonderful. I wasn't able to get too far in what the story was, I was a bit stuck on the first puzzle, but my parents ended up finishing the whole thing (it was a family trip). They still refuse to tell me the story and say I should've discovered it for myself. Maybe I'll impulsively road trip down to Area 15 again just to finish where I left off.

[@attractivepotato1236]

Pretty rad parents

[@Unclaimed_Username]

I like to image at least one person was going for a casual drive and found the Omega Mart store by pure coincidence before proceeding to have an experience that nobody believes.

[@isaiahromero9861]

I've only been to the House of Eternal Return in New Mexico, it was the most mindblowing and immersive experience I've ever had, no joke. I went with my friends with no idea what it was, just that it was an "art installation", and I'll never forget the moment I opened the fridge in the kitchen and walked into the light up tunnel and into what felt like an alternate reality. Highly recommend visiting, hope I can visit omega mart too soon

[@ackitsjada9305]

It was so amazing!! I’m remodeling my room after it rn!!

[@hummuscrow1401]

The hamster, the freaking hamster

[@ttippyy]

@@ackitsjada9305 that’s so cool!!

[@rockscavenger9734]

Yeah it is definitely a very unique experience that I would totally recommend to anyone visiting.

[@beethimbles8801]

“To create, for the sheer delight of creation, is perhaps the purest form of creation”

[@Skittenmeow]

Thanks for this. It reminds me of the time I started a "band" in 2007 because it was fun and a great way to spend time with friends and escape a stressful job. The band never existed and never made any music, but we had a manifesto and an entangled history. A social experiment and a whisper farm. And it exploded into all sorts of crazy on MySpace and we got threatened by local mafia club owner. From the pre -launch guerrilla graffiti poster campaign, "collabs" with artists/ musos/filmagraphers/ designers, secret "exclusive" gigs, secured gigs at city's most demanded venues.... It kinda a peaked out when a drunken stranger was hitting on me, humble bragging about how he'd managed to get into a secret gig to see his favourite underground band. I asked a few questions. He told me a story about Karen O and Julian Casablancas being in the group of 23 audience members the night before, and the two key bands members Pussy Thomas and Miss Meow Mew. Everyone joining in to adapt a few of the songs. Garage percussion with found object instruments. It was all filmed on a Super 8 camera but no-one could figure out where to get it processed. He told me about Miss Meow... he was a result of creative energy flowing in strange unexpected ways. He believed, and for a moment I considered telling him, challenging him, pulling the Polaroids out of my handbag. But I didn't. It was too pure and punk rock. He had just gotten a Meow tattoo, and it was perfection. The band spilt up a week later; creative differences and an attempted homicide. The Vacuous Whores may come back if Pussy and Meow are in the same city again, who knows.

[@SergioLeonardoCornejo]

I feel fascinated by the artistry behind this. You can enter this building which is a mix of novelty item store, amusement park, art gallery, and an sctual super market.

[@overworkedcna412]

I love how un-pretentious they seem. Like, if you want to get really into the lore you can, but if you just want to walk around and have a fun, trippy experience, they're also cool with that too. So fucking wholesome.

[@TheKarlMarx]

I recently moved across America and I started getting omegamart ads out of nowhere and they creeped me out and now this. This really cleared it up

[@serenitymiralador]

can we just appreciate the sponsor being edited in the same style as the first Omega-Mart "commercials"? like this makes me so happy

[@serenitymiralador]

69 likes n i c e

[@SuperE-ob7po]

159 likes u h h

[@serenitymiralador]

@@SuperE-ob7po oh dear XD

[@sharonspears-mandeville2369]

Yeah,it's like they got the guy who created them to commission one of these it he style if the commercials.. Oh, _Wait._

[@ChandelierKing]

i went there and its absolutely insane dude and the stuff you can buy is just *chefs kiss*

[@YouWereAzzkinForIt]

Can you eat the stuff??

[@ChandelierKing]

@@YouWereAzzkinForIt no its mostly magnets and accessories

[@YouWereAzzkinForIt]

@@ChandelierKing Oh nice nice. I really want to go there now

[@reyariass]

@@ChandelierKing Do the magnets taste good?

[@ChandelierKing]

@@reyariass it is premium magnet cuisine

[@lizdee3243]

I was expecting another breakdown of a creepy internet series like Gemini Home Entertainment or Local 58. I was not expecting the history of an art collective making goofy, mysterious attractions for people to actually walk around in, with the help of George R. R. Martin and 2,000 schoolchildren. They made an entire alternate reality PLAYGROUND. I love this.

[@tyty719997]

The fact that more people are learning about Meowwolf makes me so happy. I genuinely love omega mart and house of eternal return with every fiber of my being

[@prestonwithasideofshrimpco1258]

I love them the people behind it are so cool

[@jencandraw6133]

Same! It’s my favorite place I ever went to and want to go back again to both places!

[@ireadysucks3026]

i live like 5 hours away from las vegas (driving) and i really want to go

[@serpenking]

Stuff like this is SO COOL, seeing the wild "alternate reality" in the back of the cooler made me lose my mind, I hadn't realized how much I had wanted a big museum kinda place that has a focus on just... playin pretend and being in a game. gives me the same kinda thrill that i had when i first played an escape room. There's definitely a market for this kinda stuff for an older crowd, I would be thrilled to see more weird art projects like this popping up.

[@BooksandBuns]

It's a shame it's an America only thing. Would be cool to have an ARG of this scale in other parts of the world, like here in Britain

[@thejellyguy]

Yup

[@bigredmoet]

So make one

[@jazon80r13]

Ha ha north korea omega mart go BRRRR

[@MarlopolyGaming]

@@bigredmoet Ah yes I'll just pull a couple million quid from my arse....

[@buenoexcellente5364]

Yessir

[@1marilynable]

You never get to see people take art seriously and create things you can touch and go to physically and appreciate the way it looks. I’ve seen things like this from decades ago but it would be for kids or at a museum, mostly places where you can’t play. It almost makes me tear up to see this actually existing and how fully realized it is. We all take everything incredibly serious it’s nice to see something imaginative and so fun to look at. There should be more stuff like this. People should support stuff like this and drag shows and theater ect.

[@benny_lemon5123]

The amusement park of the modern era

[@phz7107]

Interactive stuff like this reminds me of being at the portland science museum or whatever (across from the zoo) where you could touch the starfish or do some weird science project and get to see how things actually work like the hands on exhibits they seem to only have had for children Idk I was young

[@doubtful_seer]

Things like this were really trying to take off when I was in college the first time around, from 08 to 12. I’m so envious of these artists. They got to do what I had always dreamed of doing. I went back to school in 2014 for a multidisciplinary degree, focusing on museum studies, archives, history, conservation, and art history. I had wanted to marry art and history and create ways for the public to interact and learn about it outside of museum settings. Unfortunately, I became permanently disabled and am housebound now, but seeing things like this project makes me happy.

[@roycebracket]

Sounds like you'd dig Secret Cinema - at the moment they're UK based but pre 2020 they had plans to expand to the US and China. Check them out, they're incredible

[@MyHandleIsAplaceholder]

Drag shows?

[@kykywox]

I was litteraly thinking today "how come insideamind still hasn't made a video on this?"

[@crimzon16]

Same. commercial popped up in my recommended a while back and i just dove into this rabbit hole myself for once

[@smudged4090]

I was thinking "why is there no in depth video about Omega Mart?" And then I found this

[@crimzon16]

@@smudged4090 saw someone else explain the story pretty thoroughly a bit ago

[@lexo632]

Dude, Omega Mart is just an elritch horror that simply enjoys being a supermarket, let it vibe.

[@thatwaffleguy4958]

It's like Cthulhu, but like a dad from TV. "When I wake up, I will tear your world asunder.... Probably. I dunno. Gimme a beer and I'll think about it."

[@zacklee4851]

this is why i like synths over protos they're much better at understanding omega mart

[@thewetlaundrythatsstilliny5031]

ppl hate to see a girlboss win smh

[@greedyfirstalgorithmlast26]

Omega Mart is the Real Reality, The 2012 End of the Real World was Real. The Trump- Biden phenomenon is Devils of Lovecraft- creatures, The Old Ones, Frog-Things Making Horrorble Fluting Blood Sucking Monsters REALITY is Omega Mart in Santee opened After The End of the World according to The 2012 phenomenon which was a range of eschatological beliefs that cataclysmic or transformative events would occur on or around 21 December 2012. This means Omega Mart is Reality, and we are in a Dead World 2012 Simulated Non-Reality! I live in San Francisco, I can ride the Bus to Los Vegas and enter Real reality in Omega Mart. COOL!

[@themedia1271]

It's like if Cthulu just wanted to have a normal life with a normal job instead of being an eldrich horror.

[@flyignpig]

I thought there were only the commercials, never could I imagine there was a real location. This will definitely go on my bucket list of places I want to go to

[@gradyplayscoolgames7663]

BUCKET and COULD dude learn how to spell

[@Smoothbrain0]

@@gradyplayscoolgames7663 ay yo

[@maeborowski1315]

Grady Plays cool games imagine getting pissed over spelling errors bruh get a hobby

[@flyignpig]

The name is intentionally spelt wrong, and there were more grammatical errors that are now gone

[@gradyplayscoolgames7663]

Yes please break up this fight I could not care less about arguing

[@froufroudeluxe]

I’m a burnt out artist and this video sparked some hope in me. I wish there were more collectives like Meow Wolf, who have a clear love for their art and the people they work with. That’s a really rare thing in the art industry

[@jacksonlaffoon4059]

Good for you! I would love to see your work

[@dangercrue]

i'm an artist as well, and honestly, stuff like Meow Wolf really gives me hope for the arts in the future if art like this can get extremely popular, maybe people will start to have a different understanding of the career, or even just hobby maybe people will start to appreciate the arts a bit more

[@Churrb]

This was more than an ARG, this was a story of real people with an idea.

[@cupf1sh]

i genuinely had no clue that omega mart was an actual like- store. like irl. i thought it was some scp type shit, just built online, not irl. this is cool as shit

[@teejay9189]

@Zetabine who knows

[@curtbert2121]

Always hoped you would cover this one. It's a personal favorite of mine.

[@birb125]

Im honestly looking to take a trip to Omega Mart

[@fatboyslim2732]

Me too

[@BC105PublicTransportation]

Me too I’ve always wanted to go to area 15

[@HerbistHerb]

Same

[@raddestoflads7771]

I’d really like to go there while the instillation is still running, or a different Meow Wolf location.

[@MagusSerling]

I just came from Omega Mart. On the Factory floor, there is a door in the back corner. called the S||||||||| Door. If you look to the left and continue to the end of the corridor, there is a technician's desk that has a lot of paper work. one of the documents on his computer and in his paperwork is a configuration to adjust the S***** Door to "unlock" it. only then will you find him.

[@TycoonTitian01]

Who is he?

[@polygonrincreal]

only time will tell.

[@awhahoo]

h i m

[@JackTWT]

What? 💩🚪?

[@randompanda2391]

Don't leave us hanging 😢

[@weaboo8141]

In Indonesia we have supermarket branches known as "Alfamart" and damn it would be cool to have Omegamart to open here as a competitor from another reality.

[@worlds3061]

Too bad, damn Indonesian karens and radical Islamist will boycott it because they thought its associated with satanism or God forbid Zionism.

[@weaboo8141]

@@worlds3061 Sad but true, and i don't think it's just the karens but the entire government is too stuck up on religious corruption.

[@tsuol7296]

@@weaboo8141 they just dont know, dont blame them for being stupid my friend, just wait people to discover about it slowly and theyll stfu. unless theres literally promoting going against religions which will be cringe

[@worlds3061]

@@tsuol7296 You have no idea buddy XD but not all hope is lost, Indonesian youngsters are more open minded than their boomers counterpart.

[@Defa_Aja20]

it won't be easy for them to open Omega Mart here with the reasons that you guys already said, but yeah. If the decided to open one, it doesn't need to be a big supermarket. A minimarket works fine as well lol

[@pintsizedkiwiYT]

George R.R Martin being involved is a bigger twist then the end of game of thrones.

[@kylegould4362]

Yeah, when I called for the orange juice drink, the call gets corrupted about halfway through and eventually devolves into spluttering and static.

[@JamMan02]

Meow wolf: were gonna make a supermarket called-*blood splashes over a yellow omega symbol infront of a blue background*

[@danielawesome36]

You mean- *_T I T L E C A R D_*

[@eeelorde9962]

@@danielawesome36 invicible every title card be like:

[@danielawesome36]

@@eeelorde9962 You mean in- *[blood splatter]*

[@eeelorde9962]

@@danielawesome36 yea

[@Posit_Zero_Blue]

I love how your Hunt a Killer ad seems like it should be on adult swim lol.

[@weirddname5299]

uh oh, poopy stinky. stinky 💩

[@Anonymous-73]

Good idea

[@Wombattlr]

Watch the real omega mart ads. They would fit soooo well

[@mattlastname1869]

this team of artists is absolutely incredible, a couple years ago while on a road trip to the four corners we stopped in Santa Fe, New Mexico and the person at the motel we were staying at suggested we go to Meow Wolf and it was such an incredible experience unlike anything else. It’s what got me into ARG’s like I highly recommend that if you are able to go see their work you should definitely do it

[@revine9243]

oh-oh-oh omega mart, you have no idea what's in store for youuu.

[@the_bohemian4536]

Oh-Oh-Oh Omega-Meat, Meat meat meat meat, meat meat meat meat!

[@chimerical8746]

AUTOPARTS

[@youarentyouwhenurhungry2379]

@@the_bohemian4536 *but what if im vegan?*

[@M4k4r_Th3_D3lver]

@@youarentyouwhenurhungry2379 *run*

[@jonathanporter5223]

@RevineYT man, that jingle is super catchy. It just has a weird flow to it that oddly works.

[@beyoncealways2911]

“This Supermarket Is Hiding Something” Me whenever I see the employee I asked to look in the back comes back with nothing in their hands

[@jessicalaplant9306]

Kind of. More likely they just went to the back stood around for a bit and said they don’t have it. Retail sucks so even a 5 min break of “looking” in the back is so so needed

[@beyoncealways2911]

@@jessicalaplant9306 yeah! Like I don’t blame the employee at all, they’re probably burned out and not getting paid enough but I’d still like them to have an honest look

[@VellusTerennia]

Hello! Third shift grocery worker here, it's my job to pack things out onto the floor, so I generally have a good idea if we do or do not have an item in the back. If I don't think we do, I'll say it, but I'll still offer to go and look to see if we do. When I'm back there, I'll go through the four or so spaces that the product might actually be and give it a good look through. If I come back empty handed - and sometimes I do - it's because we just genuinely don't have the item in stock at the moment. :C Which sucks, especially because of how prevalent stocking issues have been since crown germ hit.

[@beyoncealways2911]

@@VellusTerennia I wish there were more workers like you, you sound really efficient!

[@VellusTerennia]

@@beyoncealways2911 lmao I try to be, and there's more of us than you think.

[@TheKarlMarx]

Game theory would have a field day with this, but this isn’t really a film a video game or a food EDIT: he just made an omegamart theory on food theory!

[@spacechase9705]

i mean it's technically a game, so... MATPAT GET OVER HERE

[@beatricks8330]

all three mixed together

[@jazon80r13]

Its kind of all three

[@UserStupidity]

He could make it a film theory, videos are also part of film theory (like dhmis)

[@TheKarlMarx]

@@jazon80r13 true

[@bobmasters9871]

I love this whole community so much. I mean people like you, Night Mind, Dad, anyone that takes something creative and gets to make something incredible out of it. This story, even aside from how fun the arg itself seems, is really inspiring. It's awesome that they got to make their passion project truly come to life like never before. I truly hope and believe that this community will never cease to amaze me.

[@treehouse318]

it feels like it can only grow from here, for all of us who are still wanting to explore...❤

[@josephmother386]

Yeah, I love args. I love bees, this, dad, all are cool.

[@brandonporter8509]

The idea that omega mart as an evolving instillation with a story that people can potentially unlock further aspects of just appeals to me so much on that D&D storyteller world builder DM way. The setting exists but it requires players to make it come alive and set it in motion. Meow Wolf’s idea here is absolutely brilliant in so many ways it combines so many elements of ARG with the LARPing aspects of role playing in a murder mystery dinner party or in an escape room. With the idea of a paranormal supermarket inspired art instillation with a parallel reality themed touch museum. Its basically an arg that takes the form of a physical location. Its so hard to define because on a way this is in itself an entirely new art form. It’s an art instillation but it’s not just that. Trying to Define it is like trying to explain a modern video game to someone in the 1700’s the best you can do is try and relate it to paintings, live theatre, and music.

[@twilightexabyte]

I love that if you look up Omega Mart on google it lists it as an actual grocery store. But I’m really glad that this video didn’t try and explain the story of Omega Mart in depth. I think it’s best that people actually visit the exhibit and experience it for themselves.

[@arvetalol]

"Hi I'm a celebrity" HAD ME LAUGHING

[@PlutoniumSlums]

This store is literally an SCP but IRL

[@Daycore_lovers]

But safe (expect if make a little 'mistakes')

[@josephmother386]

Yes

[@RegularName0]

like the ikea scp, but u can get out

[@arrrdor1225]

@@RegularName0 But you CAN'T get out of a good time at Omega-Mart!

[@ilonachan]

Meow Wolf is "Are We Cool Yet", except they are already very cool

[@danielcolman19]

This whole ARG has so much lore, it's incredible

[@grubfriend]

Meow Wolf's House of Eternal Return appeared in a series with RoosterTeeth called the Weird Place! they had Achievement Hunter run through it and it was absolutely insane, I would've loved to have gone myself, and I wish I could go to Omega Mart too - these guys are just so legitimately talented, I'm glad they're getting more attention.

[@-dark-matter-]

That advertisement is one of the only ones on this platform I truly wanted to watch

[@IamJenJen101]

That hunt-a-killer ad was one of the best sponsorship ads I've ever seen! A lot more fun less stagnate.

[@klaatubaradanikto1490]

The Vegas KZbin Vlogger's reaction when he steps into the back part (natural area) is so geniune. That was my reaction, too. There's just so much to look at, so much art and ingenuity and creativity and originality. I was in absolute awe. This place makes you care for it, so much. It's so cool. That and all the employees are amazing!!

[@Al666Benedetti]

Me: sees thumbnail My mind: o- o- o- Omega mart, you have no idea what's in store for youuuu~

[@yourlocalnerd5981]

Anytime I see a reference to Omega Mart, the jingle plays in my head. Guess it shows how well those jingles work on consumers.

[@boo8138]

During the tour I would highly recommend going to Otherworld in Columbus Ohio!! I've visited there a couple of times with friends and it has a real similar vibe to Omega-mart! It's really pretty and has some real cool art things but above else it has a fun storyline and puzzles that you're required to solve to unlock something at the very end. I would highly suggest looking into it if you have the chance!!!

[@Hikaru4Ever852]

My fiance and I went recently, being intrigued with all the ads we were getting on Facebook. We had no idea just how much interactivity and storytelling this exhibit was going to have and our only regret is that we couldn't stay longer. Glad to see this video for the things we missed! I can't wait to go back and try their other locations in the future :)

[@Buneilly]

The people in MeowWolf are the kind of people I wanna be and work with. Turning crazy ideas into something real is amazing, I have so many ideas I can never make however this gives me hope. MeowWolf is amazing

[@lemsrache8377]

If life gives you Omega Mart lemons, I suggest Whisky sour.

[@uhohmemebiggestboy212]

"When life gives you Omega Mart lemons, don’t make Omega Mart lemonade. Make Omega Mart take the lemons back! Get mad! I don’t want your damn lemons, what the hell am I supposed to do with these? Demand to see Omega Mart manager! Make Omega Mart rue the day it thought it could give Cave Johnson lemons! Do you know who I am? I’m the man who’s gonna burn your house down! With the lemons! I’m gonna get my engineers to invent a combustible lemon that burns your house down!” - Cave Johnson if he ever found Omega Mart

[@ZSpieg]

@@uhohmemebiggestboy212 hehe

[@Numinon]

They really made something unique with Omega Mart. I have no chance of ever seeing it, with me living in Europe and money and stuff, but I can't get enough of their videos. They're SO good and you can tell that all those people working on this project know what they're doing.

[@downrightannoying3922]

my favourite thing about omega mart is the ominous warning of "you have no idea what's in store for you".

[@williambilliam5001]

This installation is deadass expecting us to perform collaborative expeditions complete with camera footage, then take our findings and find a solution together. This is impressive!

[@BradenArends]

Did not expect that guy to hit the vape during the interview lol

[@idontgetcha]

I’m so happy Meow Wolf is finally getting some mainstream praise these days. I used to make it a point to go to their Santa Fe location every year since I was maybe 14 or so and it’s been one of my favorite places to visit with my family. I remember thinking how it’s story and the ones ARG oriented videos talk about were very similar and I’m a bit surprised it took until the second big location for videos like this to pop up. Hoping I’ll get a chance to go to Omega Mart soon, or at least back to the House of Eternal Return. Thanks Inside A Mind for like being chill and shit.

[@christopherchesnajr1429]

I'm actually shocked this place exists

[@DarkBear]

It’s like a dream come true

[@babecat2000]

@@DarkBear a mad fever dream.

[@johnsolace2588]

I’m more hyped up about Dad travelling with you. Oh man imagine if the dad world gets tangled up in the omegamart verse and we all get this big universe and shit that would fucking blow my mind away

[@margaretenglish8797]

FINALLY MEOW WOLF GETTING THE LOVE IT DESERVES

[@100madmic]

I hope some days they can get a tv show or a video game or both.

[@DarkBear]

@@100madmic or even getting books or stuff like that

[@prestonwithasideofshrimpco1258]

It needs it

[@creed8712]

I hope in the future more artists will get in the business of interactive art like this. Also I look forward to seeing the trip across America, something I’ve always wanted to do myself

[@HeyItsNovalee]

Holy god I wanna go here so SO bad. This is one of the COOLEST conceptual things I’ve ever EVER heard of and it breaks my heart to not be able to go explore it in person. It makes me so happy to see that independent artists are still able to produce pure art like this to this scale and be successful with it. There’s so many stories and works online that are art pieces on their own and that would flourish even more with an opportunity to take things to a bigger scale, but it always seems a little hopeless when you see the repetitive stuff being produced by triple A companies or Hollywood. So it’s just great to see something like this haha

[@Digitalhunny]

Whoever dreamt this into reality are absolute frickin' geniuses! Huge thank you for covering this, as it's honestly my very 1st introduction. Now, I can't wait to visit in 2023!🤞

[@Dirtz350]

What?

[@Digitalhunny]

@@Dirtz350 - Vegas in on my Mom's bucket list. She has always wanted to go to see the lights & the Grand Canyon. I'm her travel buddy, but we don't gamble. (cause we only ever lose. lol) So, _this_ is what I wanna visit while in Vegas!

[@cjdjjdoeejw5968]

@@Digitalhunny 📮

[@towersthetoad2161]

oh my god it took me ages to realise the opening sequence was a sponsor segment. i just thought it was part of the overall video. absolutely brilliant.

[@beywheelzhater8930]

It fits with Omega Mart tbh

[@reggie6762]

can we just appreciate how jamie was able to perfectly capture the feeling of and omega mart ad for his hunt a kill ad like clap that up

[@mrmuchacoman5539]

Ohhhhh, everyone’s dying because they mistook Omega Mart lemons for lemons.

[@sharonspears-mandeville2369]

That's _WHY_ you have to prepare them _BEFORE YOU EAT THEM,Silly?!_

[@KeruuKat]

Better than drinking the orange drink... *shudders*

[@KindlyKalen]

@@KeruuKatI’m pretty sure trump drank the orange drink.

[@stan8479]

The only time I’ll ever be sad I’m not American.

[@luck5550]

Same

[@hummuscrow1401]

They are going to make meow wolf locations in other areas as well, so even though you might not have omega mart, you might be able to go to somewhere similar

[@meek5642]

The only time I'll be happy to be American

[@amni1562]

Same I’m a Canadian but after seeing this I wish I lived in America

[@natashaavital8713]

I'm Brazilian and never wanted to go to the US but damn, this made me tempted!

[@TheAdvertisement]

This has to be the most effort I've ever seen put into an ARG, an entire store location made dedicated to this! Also 5:05 Lmao dispassionfruit.

[@axolotlgirl5698]

I watched quite a few of the smaller channels cover this and I am just in awe of the complex story behind this seemingly weird art exhibit. So excited to see it covered by a larger channel!

[@Nono-hk3is]

I laughed so loud when George R. R. Martin showed up that I scared the cat.

[@nev466]

I've been following them for a year or two now. I stumble upon one of their commericals and became entranced. I want to go and explore that store once I'm able and buy their products as well.

[@Nugcon]

This is so cool. I've knew them from videos i've watched and I thought theyre just an internet creepypasta/ alternate reality thing, but seeing Omega Mart be an actual building in real life is a whole another level. Seeing fiction being physically manifested like some sort of theme park is one of the coolest things.

[@jexxer]

Oh, man, I hope Nathan/Dad goes in character. That would be priceless.

[@AtomicSteel]

A few years ago, I went to the Meow Wolf House of Eternal Return, and that place was wild. The whole thing felt like a daze or when you're so tired that you think you're dreaming while you're awake. Freakin crazy.

[@ROAD-HORROR]

I am SO excited to finally see some talk about Omega Mart. It's truly so creative and amazing and there's been so much put into it... I can only hope it'll still be open so one day I can visit too. Because I know I'll end up spending a pretty penny on all those cool FDA approved definitely edible products...

[@DEADisBEAUTIFUL]

I’m part of my local community theatre which we started nearly 26 years ago. We’ve done a few things that had some inspiration from the things that Meow Wolf has done. They’ve really opened a door into the arts that has allowed many people to rediscover what it is that the arts offer. Young or old, people are coming back to the arts. Meow Wolf is an amazing way to be introduced to the arts….just as it is an amazing way to expand people’s definition of what the arts are.

[@super8ben]

At this point I don’t even remember how I originally found out about Omega Mart. I know I’d seen both physical ads as well as commercials, but every time I did I felt like I somehow already knew about the place, like it had always been there. Once I figured out it was by Meow Wolf, it really didn’t change anything, as I had the same experience trying to figure out how I knew about them too.

[@simonb4224]

I feel like when a supermarket is called Omega Mart you just know something is wrong, like omega huh and then just add mart to the end of it lovely beautiful name, now time to cause chaos

[@virgiltheghost]

Man I love omega marts. They’re like someone just took a little chunk out of Night Vale and put them into the real world to be experienced

[@hunters1179]

Welcome to nighvale is rly good

[@TheAdvertisement]

"So, appease the gods and buy Hunt A Killer!" sounds like a man trying to sell sacrifices to the people of Greece.

[@FriskDrinksBrisk]

Why would you make a sacrifice to the people of Greece?

[@TheAdvertisement]

@@FriskDrinksBrisk No he's selling sacrifices to them.

[@i-sore]

Woah, I had no idea this store had an ACTUAL location! That's super cool, I hope there are more experiences like this in the future!

[@jenson6532]

Yooo honestly a tv show based on something like Omega Mart and SCPs would be a dream come true i just love weird surreal stuff

[@kainevins9927]

Yes

[@oxybrightdark8765]

I hear that was the idea of black mirror

[@klaatubaradanikto1490]

It was amazing. Living in Vegas can be cool and this addition made it so much better. I went with my friends and we ended up trying to communicate scrounge and solve the mystery. We were there for SIX WHOLE HOURS. The experience and visuals were transformative. The discoveries are so satisfying. The story is pretty fun but also weird and kinda creepy and super mysterious. I've heard of people not even having a clue that there is a story and thinking there's nowhere else to go other than the supermarkets. Most people don't find out the majority of its secrets or how it actually functions. I feel like there's still more I need to know. We had to leave only bc we were physically worn out. Only complaint is that we had no idea we needed to eat and drink beforehand bc they don't allow them in the store unless you're buying from their expensive foods.

[@bc8010]

I never realized that it was any deeper than just the KZbin videos, they popped up on my recommended a couple months ago and I thought they were pretty creative

[@adventurekitty1016]

Honestly if I ever make a company, I’m going to shove an ARG into it.

[@marthapozo4881]

The gods would be pleased!

[@yerlocaljacc8461]

the maker of omega mart is an ABSOLUTE GENUIS! like... absolute genuis its insane..

[@Honey-tb7is]

I first heard of this store from their KZbin ads, never in a million years would I have thought this was real

[@defectivetoaster]

Me too I was genuinely confused when I found the ads

[@InvasionAnimation]

Nathan is some kind of super hero! He is hanging out the car, and doesn't even look scared!

[@reallymanly2398]

my dude was vaping during the interview what a legend

[@kidwolf0015]

I wonder if he drinks the root beer flavored vape flavored root beer?