Food Theory: CAUTION! Don't Shop At Omega Mart!

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By now most people have heard of Omega Mart, the art installation experience in Las Vegas. If you haven't, it's an unusually themed shopping and activity experience based around aliens, conspiracies, and more. Today, I want to take you on a trip down the rabbit whole that is Omega Mart and we are not stopping until we figure out the strange and unusual lore of Omega MArt. Get ready for a road trip, Theorists!
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Credits:
Writers: Matthew Patrick, Zach Stewart, and Luke Barats
Editors: Danial "BanditRants" Keristoufi and Pedro Freitas
Assistant Editor: Caitie Turner (viridianrosette)
Sound Editor: Yosi Berman
#OmegaMart #MeowWolf #OmegaMartCommercial #GroceryStore #Commercial #ARG #LasVegas #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

[@MeilinII]

As a theorist living in Las Vegas, I volunteer to be a theorist on the scene if you need someone to do a ton of investigating.

[@eyesoflebanon]

Yes please

[@bobthebuilderman1797]

Quick everyone comment and like so this is seen and gets pinned

[@smolmight7752]

Ok

[@CopyTheVoidEntity]

MatPat needs to see this-

[@bread8889]

I can do that too, I happen to live near there

[@reyneo6791]

“O-O-O-Omega mart you have no idea what’s in store for you!” It sound so cheery but also sounds like a full on threat too

[@Justanotherpersonontheinternet]

I love it though

[@EEEEEEEE]

‎‎‎‎‎‎‎‎‎E‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎

[@cheese4870]

you have *no idea* whats *in-store* for YOU

[@jivemettle7984]

Yes

[@orqhid]

we'll never know

[@jaysanchez1994]

this is so weird: i went to a summer camp where the girl that plays the main character was my counselor! her name is kim, she's super cool and funny but it's so weird to see her in a theory video, it's like two worlds colliding hahaha

[@jaysanchez1994]

@EmiCoolPro5555 she plays marin

[@NeverStopTheL0L]

@@jaysanchez1994 that’s pretty cool.

[@Izabella.69690]

No matter where you are, everyone is always connected

[@ngenge1954]

@@Izabella.69690 Yep

[@Choujifangirl]

Dude, that’s kind of dope

[@arrowlatte-pp5mp]

2:04 MATPATS SINGING IS GREAT

[@therealdostoyevsky]

FOR REAL!? 😧

[@viviana-vietnguyen9570]

yeah he was a theater kid

[@SoniasWay]

Mat : “I’m visiting Omega Mart soon” And then he was never seen again

[@user29479]

i just went in july, just as creepy as you’d think ☺️

[@deadsoulgaming7115]

someday he's going to stumble onto something that he thinks is viral marketing but he actually accidentally discovers an evil cult or something.

[@fribigy47]

YOU HAVE NO IDEA WHAT’S IN STORE FOR YOU!

[@totalhydration5240]

he was kept inside the Source Engine for too long

[@lifesux1953]

Cursed SCP-3008

[@rylanfeatherstone6814]

I didn’t have time while I was there, but in the large room with the slides there is a little section with a kaleidoscope machine and a small button on the wall next to it. Once you press it a couple of times, a seemingly sentient ai voice invites you to follow it and meet someone not ever mentioned in the main story. I highly suggest finding this as it seems purposely hidden and might be one of those hidden stories that have been mentioned.

[@MelodieOctavia]

Thanks for the tip.

[@jakewoodhouse9817]

Calling it now, it's zeltrech. I mean, it's literally called a kaleidoscope machine

[@leafybunnie9499]

I found this with 666 likes oh god

[@someguy2135]

I live in Las Vegas and find walking into a regular grocery store to be a bizarre experience. "This week at Omega Mart- Save on gestating mammal liquid!" How many references are there that satirize how weird it is to eat animals and what comes out of them? kzbin.info/www/bejne/iX7LaZRuqq-roK8 They could have said "Stolen baby cow growth fluid." or "Bovine mammary secretions." or "Cow juice." or "Udder nonsense!" "Vegan Goat Pus" The joke is that pus isn't vegan, and that dairy milk is allowed by the US government to contain a certain amount of pus. Here's a link to that part of the video, in case you missed it. kzbin.info/www/bejne/iX7LaZRuqq-roK8 "Side of Leg to go with it" Like Leg of Lamb? kzbin.info/www/bejne/iX7LaZRuqq-roK8

[@someguy2135]

Bust of a person made of meat. Humans are made of meat. Ironic self reference? kzbin.info/www/bejne/iX7LaZRuqq-roK8

[@Gregman.5]

2 years later, and he's gone. I remember this as my favourite game theory video.

[@zoemaxbrown9226]

Yeah he's retiring

[@alexgreen2206]

Ik I miss him bro

[@user-Camjja]

Where you said "It was my daughter's wish", it actually said, "it was my daughter's push." This refers to Walter being pushed into the source well by Cecelia, although I am unsure if it was intentional or accidental. I visited, so this is how I know.

[@inde-cipher]

This. I ran out of time for that puzzle and used what matt said as the answer and got it wrong. Push, not wish.

[@orqhid]

*"OmegaMart is a totally normal grocery store, and I'm Willy Nelson. A trustable celebrity!"* seems legit

[@BozooOSC]

Yes it does

[@emeraldfinder5]

kzbin.info/www/bejne/moLaZapvjMyLmbM . .

[@mariomaster101official]

True

[@Devil-Damon]

Here before 200likes Well this got 3000 likes tell me a joke

[@jackboy9046]

I'm related to Willie Nelson

[@Banjoman5109]

“You have no idea what’s in store for you” sounds like something to excite you and as a threat

[@hottopic3622]

"You have no idea whats in store for you!" (Threat and a Promise)

[@inflatedrat2445]

It’s just how it’s said

[@andreacrossmaes7701]

Lol

[@jocelynyap2206]

welp nope

[@ube1568]

You have my first name

[@merenguethesnail]

ive been to the las vegas logation, SO WORTH IT it was so fun and full of secrets (the slide is as fun as it seems)

[@GreysonTube]

Who else doesn’t live in Vegas and really wants to go 😢

[@anaistorres4205]

My boyfriend and I spent 5 hours in Omega Mart trying to uncover as much as we could! We completed the main goal but didn't have time to watch or read every little thing. My favorite part was the hidden bar!

[@duckington2720]

Same but I didn’t know about the bat my fav was the soda one and I saw a guy with salt and a weird fridge with cool colors and a lock

[@gone4728]

haha oh that sounds nice! I wish I can go there..

[@yiushingng8544]

@@gone4728 same

[@diegobaird]

There was a hidden bar?

[@jinxneo]

@@gone4728 same…I live on the other side of the country currently TwT

[@zanyvr281]

I went to omega mart last April, one of the employees “scanned my aura” with a crossiant THE CROSSIANT STARTED GLOWING!

[@Thesis_Rose]

The HECK

[@daichideer3588]

WHAT???

[@violetsfromanothertime3512]

croissant vibe check

[@bonibdon1312]

vr man WHAT JUST HAPPENED WITH THE FRENCH AND WHY DO THEY HAVE TO GET TO OMEGA MART TO SCAN THEIR AURA WITH A CROSSIANT

[@zachmanf.7479]

@@bonibdon1312 The croissant was a Trojan Horse Boni.

[@EclipticH0riz0n]

Recently visited Convergence Station in Denver and I think MatPat and team needs to just do a whole Meow Wolf tour

[@michaelmusic201]

Going to OmegaMart is on my bucket list

[@DragTheDecimator]

MatPat: "I've got my bags packed!" MeowWolf: "Red Alert! Red Alert! A crazy-serious and seriously crazy fan will, be visiting in a few weeks! Hide all non-essential lore! Bring out the big guns!"

[@jacksanchez3495]

:0

[@matishere]

:0

[@catgame9177]

:0

[@bojrichel4474]

:0

[@bluescarf4026]

:0

[@occamsbeatinstick.3076]

"She's sourcing the source from us!" Come on Matpat, you're better than that, that "Crowdsourcing" pun was right there...

[@InvestmentIdea]

kzbin.info/www/bejne/eHayaJWpbslki8U.. .

[@AxxLAfriku]

I recently revealed the genders of my two girlfriends. It got a lot of hate and now has 30 times more dislikes than likes. I am really sad that people can be so mean. Sorry for using your comment to talk about my problems, dear ov

[@BlogingLP]

They are in fact Crowdsourcing but i fear that they are actually Crowdsourcing Why is the fucking Chicken tattooed because It's not Chicken

[@georgeorwell4891]

The Source Engine

[@sheepcommander_]

@@AxxLAfriku wtf

[@dannyberkebile5952]

If any of you never herd of carpetbagger I highly recommend watching him he’s so freaking wholesome ❤

[@toddhollen]

I just went to the Meow Wolf Denver Convergence Station today and hopefully you guys come out here some day and do an episode about that one too.

[@jacobster5126]

See this is what Scot missed out on when he didn’t make a real world FNAF location.

[@damian9303]

I’m sure he is in no position to do such a thing without forfeiting his intellectual properties relating to the FNAF franchise

[@jeremiahmaldonado4782]

I just wanna say matpat kinda made a theory that was pretty obvious today. But your pretty true scot did miss this.

[@nikkilogo6720]

kzbin.info/aero/PLu5GSpssmbdjB7METhCG4r_0iJE5Ag50B

[@Theofficialcheems]

I turned it to 421 :troll:

[@manlikewade]

NO HE DIDNT MISS ANYTHING. BAD IDEA

[@ComicalRealm]

Omega Mart: The only place I feel comfortable purchasing duct tape, ropes, and a large shovel

[@GriffinZambia]

kzbin.info/www/bejne/eZ7TYoVtm9eLjdk

[@nisy_art9237]

Don't forget the bleach!

[@BennyLlama39]

For something like that, I'd use Lowe's or Home Depot. Draws less attention there. : )

[@persona3589]

:troll:

[@EEEEEEEE]

‎‎‎‎‎‎‎‎‎E‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎

[@Mindlessmoonchild]

The source is also something that has a tie to the original location, i always suggest people do the meow wolfs in order, cuz the original def prepares you for everything, and there's hours and hours and HOURS of storyline. Its so in depth. They do a great job

[@KazekageMizuri]

Whew. Just left Meowwolf for the first time. I've been waiting on this for so long lol.

[@xsforreal]

MatPat, you're trying to discover too much. You can't imagine what they'll do to you if you get an idea of what's in store for you.

[@kwz9930]

Hmmmm nice poem thing

[@rexV22]

PUN INTENDED…?

[@charleslee8313]

MatPat, upon entering Omega Mart: "I spent half a decade breaking down FNAF. This is nothing." (cracks knuckles)

[@soupsheep2358]

too true

[@salad6996]

Honestly it’s probably harder than FNAF, I’ve been there, trust me bro.

[@maybelater2089]

Where did u find this live audio?

[@plasticbottle7930]

At least omega mart wants you to find all the lore

[@IronianKnight]

...may I offer you a coupon?

[@squishydancycat]

I found out about omega mart last year and ended up doing a school project on omega mart. thank you matpat for helping me with my school project

[@thedestroyer4584]

I’m going to Omega Mart in march for spring break, and I’m gonna be watching these videos non stop to make a list of things I need to find.😂 I need the LOOORE!! From a fellow theorist, I loved your work, and your legacy will live on, Remember it’s just a theory, A Game/film/food/fashion theory!

[@mylaarcena8977]

"Omega Mart,you have no idea what's in store for you!" That's the most passive-aggresive slogan I've ever heard

[@theaussiegamer1016]

Look at it from google earth

[@witchhunter6755]

Sounds like foreshadowing to me The slogan will make sense when they enslave the human race

[@theaussiegamer1016]

@@witchhunter6755 rordon gamsay the best chef in all of Scotland!

[@witchhunter6755]

@@theaussiegamer1016 yes, it is I

[@CowKirbo]

That's the point and that what's makes this so freaking weird and awesome

[@fierygold489]

When I went to OmegaMart during the summer, my friend and I were yelling at the soop Camel to tip over and then an employee started yelling with us, this went on for a few minutes and then finally when it did tip we screamed in celebration. Pretty sure everyone was concerned for our well-being.

[@ashuradauploader]

Lol

[@kiararose5499]

And then everyone clapped.

[@crystalclearchaos5387]

Lol

[@froggy272]

If im being honest the fact that you have been in that store can make some people concerned for your well being

[@crystalclearchaos5387]

@@froggy272 hay don’t diss the lsd store

[@RosesArePink210]

Ahh never realized you made a omega mart video. I got to go but couldn't uncover the mystery it's disappointing but glad I witnessed the store in person.

[@maxa9797]

Omg I’ve been waiting to watch this video for so long and today i finally went to OmegaMart and can experience it!!!! Needless to say I am very satisfied, thank you Mathew Pathew 🙏

[@teleporter777]

I want to imagine Matpat saying, "the theorists have arrived", as he enters omega mart lmao

[@Azrael_Equinox]

_"We weren't expecting special forces"_

[@InvestmentIdea]

kzbin.info/www/bejne/eHayaJWpbslki8U.. .

[@rendomstranger8698]

You know, maybe he should. I wouldn't be surprised if they are keeping a lookout for him. That being said, he might want to consider sending someone incognito because of this once he is done with his trip.

[@dizzydisk2526]

imagine him getting added to official omega mart lore

[@huckelberry8945]

Reeeee

[@socksinsoda9517]

Mat: "I'm visiting Omega Mart in a few weeks" And then he was never seen again 😔

[@InvestmentIdea]

kzbin.info/www/bejne/eHayaJWpbslki8U .

[@user-ow2cs7fb5l]

"Anyway, thats how I lost my therory making lisence!"

[@budderguy2128]

*me who lives in Vegas near omega mart* *confused screaming*

[@gneu1527]

@@InvestmentIdea Bruh dude

[@gneu1527]

@@InvestmentIdea whats your problem

[@arf3433]

I’ve been to both the Sante Fe and Denver locations of Meow Wolf attractions, and the creativity and detail of these places is mindblowing!! I absolutely love the concept and hopefully I’ll visit OmegaMart soon😄

[@theeggybutterfly5974]

I remember watching this video before I went to Vegas with my boyfriend and his family and after I finished watching the video I was so excited to go to a Omega Mart and see everything that Mat Pat Was saying I got so happy

[@lindsey9279]

Headcanon: MatPat only did this episode as an excuse to show us him singing “What’s in store for us”

[@mikajen9126]

Omg I can totally see it

[@Enos3325]

Omg lol

[@CowboysForEva]

I can see it lol he sang it so many times

[@ARTTHAS13]

Prop

[@jayanimatesfornoreason579]

Lol

[@justamicrowave5297]

I didn’t even know omega mart was popular enough for him to make something like this. I never hear anyone talking about it.

[@freyafoxmusic]

Vegas local here . Everyone talks about it especially friends who are tying to visit

[@lewislake5128]

Same

[@SpideySpectra]

Oh they do, you just don't look long or hard enough

[@mara6836]

I would love to see you two theories on the other meow wolf locations specifically the one in Santa Fe

[@ulyssesmoss1865]

Fun fact, I've been to Omega Mart and Convergence Station (2 of the Meow Wolf locations) and hidden in everything there are hints that you need to "Wake up" hinting that this is a dream. That combined with my preveous knowlage of random things I'm like 98% sure that it's themed to be Weirdcore/Dreamcore.

[@Pup_Star]

I’ve never heard of Omega Mart and that won’t stop me from watching the whole video

[@Humanzzz]

Same I'm British and don't think we have it

[@-Mimi-yuh]

Same

[@BozooOSC]

@@Humanzzz its in US so yeah no

[@robertmartin3201]

I’m Canadian and I’m not sure if we have it

[@ikilledtvguy]

@@Humanzzz i’m british but i’ve heard of it, even did a bit of digging in the main website!!

[@sugarm1860]

Well apparently Omega Mart saw this episode and approve of it, since they have a direct link to this video in their newsletters. Keep up the good work!

[@BewareTheLilyOfTheValley]

Oh, awesome! Way to go Food Theorist team!

[@wattsinthepantry9434]

we need part two

[@ShadowDemon_4]

They know. They know he's coming. They will be prepared.

[@AKHV9708]

That's awsome

[@user-xy5yg6se1k]

it's their fancy way of telling him they're watching

[@ThunderSnail.]

We love your songs We appreciate your work and we care about it

[@rorimacias4922]

My friend has a whole office space in her house dedicated to finding the lore of the house of eternal return. Theres always something new to find every time you go

[@ralphwiggum3134]

Never heard of this place before, but I can imagine how crazy it would be to wander across this place thinking it was just a regular grocery store. I think it would be like stepping into the twilight zone.

[@Heggchandwich]

I remember me and my cousins were at a hallway in a random place in Omega Mart, my Aunt ran into an employee on accident and the employee literally FROZE in place. These employees are really trained to do theae type of stuff

[@sydneyskousen2030]

Well, walking into the building that holds the omega mart is like walking into an acid trip rave, I still have a wrapper from it that held some gummy watermelons called Ogre Flesh

[@stephenskillern8065]

I never heard of it till today.

[@Kathbunny2]

Luckily people don't have to worry about that! You gotta buy tickets to get in as far as I'm aware, so I doubt people would.

[@j.dpost-mortem9115]

The SCP foundation is doing a terrible job at containing their anomalies

[@coralxanpu]

Possible stolen comment

[@mrnubbones8626]

Ikr

[@O5-13.]

That's what you think...

[@silvershadow1271]

@@O5-13. unless youre making this public and just making us think its fiction to trick us... im onto you O5 council 👀

[@estebananimation7786]

they can't hide them all

[@Prississippi]

Thank you for this explanation! I just left OM and had so many questions about its origin and purpose.

[@zenpenguini7846]

As a viewer in 2022 I cant tell you how many times I have watched MatPat's 2 Omega Mart videos. I NEED another video on this!

[@samthedetectiveeevee]

I can just imagine an omega mart staff member shouting: THE APPLES ARE MAKING PORTALS AGAIN!

[@Panda-is1qs]

Not those darned apples!

[@samthedetectiveeevee]

@@Panda-is1qs they always cause problems!

[@Stinkycheese-sy4kt]

@@samthedetectiveeevee Stop wasting time and the the Anti-Matter Spray before we get another Missing Customer Report!

[@samthedetectiveeevee]

@@Stinkycheese-sy4kt ok, sir

[@helloiamnotabot1845]

@@samthedetectiveeeveeits the 5th time this week, when will they ever learn.

[@meiguess715]

Imagine being a person who’s never heard of omega mart, and just walking into the store

[@sssshows8564]

Oh no

[@tvman9720]

BRO i’d have an anuriisum

[@notnobodynotknowhow8992]

Luckily, or unluckily, it's basically impossible to just wander in. You have to buy tickets, stand in line, and get told the code of conduct by employees reminding you that this is an art piece and the employees and the art are to be treated with respect

[@meiguess715]

@@notnobodynotknowhow8992 woah I didn’t know that, well thanks I guess

[@Laysha300]

I actually went last week having no idea what it was, a friend set it up for us so we would be completely surprised. I initially thought it was a fake tv prop store until I opened a fridge trying to see the drinks inside.

[@graceandglory1261]

This is amazing!! My best friend and I live in NM and was able o visit the House of Eternal Return and it was AWESOME!!! I would love to see you do more theories of the lore of these places!

[@urbanhitman4936]

I'm finally visiting omega mart today on my trip to Las vegas

[@X-SPONGED]

"You have no idea what's in store for you !" I like that to regular customers that line just sound like a corpo's normal catchy slogan but to enemies or rivals of the company it sounds like a passive agressive threat or a warning

[@gwynzynoodles2553]

@This Channel introduces R18 sexy gals OH GOSH A BOT-

[@LonelySandwich]

Almost went to omega mart last week, glad I watched this first! I’m going this weekend maybe!

[@the_scared_gamer]

I have an offer that will benefit both of us

[@Elijah_is_missing]

I went about a month ago and it was amazing! Hope you enjoy

[@the_scared_gamer]

I'll be going Christmas of 2022

[@sinerothmike7292]

Here before this blows up

[@user-tp1xd9nf7j]

Same

[@AustinMurray0519]

This will always be my favorite food theory. Thanks Matt.

[@Aspen_1256]

3:31 why in the world is her name kAren matpat u missed something big

[@Gloomyfilms_inc]

I bet Matpat would have a blast trying to figure out Meow Wolf's: The House of Eternal Returns story. Because there is a story and it's super cool trying to find it

[@SegaMaster172]

I bet there’s even some lore connecting the two attractions to each other that people might not know of yet.

[@assdasda9297]

@@SegaMaster172 it's not that deep, my girlfriend was the daughter at the house of eternal returns and told me it's just a bunch of high artists wanting to make some cool stuff

[@coolindividual81]

@Psychosomatic- Ecstasy I like your profile picture, I truly do

[@NICKSTER117]

@@assdasda9297 can confirm, I sold them the drugs in Santa Fe

[@assdasda9297]

@@NICKSTER117 💀

[@VoIcanoman]

Never heard of this before; sounds like the SCP has purchased a grocery store. Neat!

[@insertname919]

Also you can visit it! Its in Nevada!

[@redjirachi1]

Maybe they're the guys who made the vending machine SCP

[@meowdasia]

@@insertname919 makes sense

[@stellarlight5626]

Yes

[@stellarlight5626]

@@redjirachi1 Maybe they are

[@quck]

i absolutely LOVE omega mart, i love weird creepy things and just strange real life items and going to the real life location is one of my biggest dreams

[@kiwigaming09]

The whole idea of omega mart is bloody awesome

[@TheCarpetbagger]

Thanks for the shout out! Always enjoyed your videos! Found my way back here after trying to figure out where the mammal liquid comments were coming from!

[@DewmonicAbyss]

Yeah, MatPat you really did this homie a favor. Dude's desperate to get his views back after he'd been caught faking diabetes for clout. Highly recommend checking out his videos supporting the Confederacy. He brings up some amazing points as to why the South should've won.

[@alexiareyes3914]

@@DewmonicAbyss well... Yikes this doesn't look good. But to be fair, if he didn't say where the videos were from, there would be people angry that he's stealing content (tho idk if there's more footage asides from his) and I don't know how after maybe just watching the videos from the omega mart he can figure out this dude's sketchy choices and political views... I agree to not give more views to him, but man I don't think it's worth it to blame on matpat everything a man unrelated to him does just because he's saying where this footage is taken from...

[@witchhunter6755]

Do you know what a carpetbagger is?

[@IronFalconJR]

Yeah good job going through the store thanks man!

[@thegreat1something630]

Yes he was recognized

[@whitewolf1414]

"Leg" "Its just a leg" "Its a man leg" I cant express how much I laughed at this

[@rynr.9758]

Includes foot!

[@thatonelionguy5038]

@Awesome Username and thighs! with limited addition Second leg on sale now!

[@RubyPiec]

@@thatonelionguy5038 also includes leg! (man leg, no other leg, man leg)

[@loganhanson3884]

Lemon It’s a lemon It’s a eye lemon Comes with free sentience

[@noahh6186]

Ages and up!

[@AevasHouse]

Ive been here and it’s so amazing and they add new stuff every time and there are more locations with even more lore

[@Professorzobot]

After seeing Omega Mart, it’s fun seeing what MatPat got right and what he got wrong. Good theory, Matpat!

[@professionalb0at]

The meow wolf team is so incredibly talented, and yes the house of eternal return totally deserves a theory, no idea where you'd post a video on it but it's lore is very deep and interesting

[@vertex_chillz9464]

ye

[@RosaB999]

Welcome to: VACATION THEORY!!! LOL

[@TheRealGuywithoutaMustache]

"It's like you're stepping into something ripped straight out of Rick and Morty" This is where Food and Film Theories converge.

[@nutman2574]

There he is, just your everyday guy without moustache

[@potatogaming7044]

@@nutman2574 lol

[@Branbuza]

There he is again

[@Baloongis]

Daily dose of Some Guy without a Mustache

[@imchangingchannelsyay5895]

Grow a mustache

[@Poppomatic64]

Just went today for my buddies bachelor party, now I can finally watch this episode!!

[@Doughy_in_the_Middle]

5:07 Is it just me, or does the "House of Eternal Return" look like it belongs in the neighborhood of The Backrooms?

[@dhruvpatwardhan4394]

I'm glad Food Theory is looking at this, I always wanted him to find out mysteries of the horror store.

[@frozenfiredarknight3764]

as soon as I saw the commercials I got curious too.

[@mygrandmahasbetterbreathth5309]

Dude I was like 40 mins away and I really wanted to go but I couldn’t. And I am so upset that I couldn’t not cuz it looks so cool!

[@FunniEmi]

as soon as i came back from area 15 and omegamart, i REALLY wanted matpat to make a theory. it’s VERY underrated.

[@staydetermined6717]

The fact this is real life- Is more darker And fucked up- Like… isn’t this weird- If this is all real- We gotta stop em-

[@smudged4090]

Same! I looked at Omega Mart and thought, MatPat HAS to do a theory on it!

[@sleepypdng3814]

I’m so happy you covered Omega Mart!!!! Remember that there two different story paths you can do while you’re there, and there’s no way to complete both fully without getting another omega mart key card. Save every video and picture you come across to your dram drive in order to look at it later!

[@ripjawxx]

I’ve been to the one in Santa Fe and there’s like hidden notes around about someone who lost there brother or something

[@theaussiegamer1016]

@@ripjawxx look at it from google earth

[@birbman5186]

Walk-through guide when? :v

[@PrincePoison]

Meow wolf is the best place ever. In Vegas, they have the omega mart, in Denver they have… (I haven’t been to denver) and in Santa Fe the lore goes so deep!

[@thatguy-ok3vc]

Next we are going to need the meow wolf convergence station, I went there recently and completed as much as I could but man there was soooooo much

[@DefNotDylan]

I can just imagine how the employees are gonna feel once they see mat walking in.

[@dixychickx123]

Time to break out the good acting

[@jaggerguth4391]

Oh God...

[@sfornbrook]

It gonna straight up be that one moment In every kids movie where “the critic” comes to wreak havoc

[@jacobpartridge8441]

Its just that doom scene of the slayer in a hallway

[@johngrant8390]

Matpat: *enters the store* Omega mart: "Dear god, its Jason Bourne."

[@KJSBM]

@Kiaran Reddy whats im?

[@_1_snow_1_]

@@KJSBM lig ball

[@StephenDelRosario777]

Omega Mart: "Why do I hear boss music?"

[@maddypetersen2837]

I am rewatching these older omega mart theories untill the next one pops up and also waiting on the theorizer’s next video soooooo

[@DrexelGregory]

Thanks, I went there but it was so crowded that I didn’t want to go through the whole storyline, but I wondered what it was about

[@toganium4175]

"You have no idea what's in store for you!" Kind of the perfect slogan, actually. It's like an SCP thing.

[@gracev8762]

What’s an scp?

[@bryceshortridge5347]

@@gracev8762 A scp Is a is a weird creature that can take form and different sizes coffee machine

[@thethingoid]

@@bryceshortridge5347 No it could be anything, not just a creature. It could be a place, object or even an idea.

[@MammalianCreature]

That's the point...

[@MammalianCreature]

@@thethingoid *Living Ikea*

[@homunculi0408]

It's like if SCP and Nightvale had a baby and shoved it's monstrous existence inside a Walmart. I love it.

[@indodinoyoutube]

Yes

[@izzyproductions9538]

Hello fellow SCP fans ! when I first watched this video I weirdly thought of SCP 3000.

[@owineliu7211]

Everyone says that about omega mart

[@crystalclearchaos5387]

I wanna go dressed up in a scp cosplay outfit lol

[@inessa5923]

I want a crossover fanfiction where an Omega Mart opens up in Nightvale...

[@Feral-Orange]

I watched these videos on Omega Mart over and over again for my trip to Las Vegas. My mom got tickets for my brother and I to go visit Omega Mart and it was hands down the highlight of the trip, mostly bc I wasn’t good at the machines and got lost a lot in the casinos 😅 “The craziest drugged fueled fever dream I’ve ever had.” My brother and I sent a lot of time looking at the ‘store’, taking pictures and doing other little things, but most of our time was spent in the areas beyond the ‘store’. We spent a good few hours going through the different rooms, seeing and doing everything we could. We didn’t really get into the story part of the experience, but I don’t think we needed to bc we had fun seeing everything, playing around, and just enjoying the trippy atmosphere. After it all, we enjoyed some drinks; my brother got Liquid Death and I, of course, got the sparkling gender-fluid drink 😁 I also DEFINITELY got that glazed ham backpack and plan to use it whenever I can 🤭

[@bmc348]

This feels like the world's weirdest escape room mixed with the Fallout games. A giant Vault-Tech experiment that was taken over by AI and aliens. I'm so intrigued 😅

[@bottleolotion]

Mat should bring up all the theories that he's told us today and see how the actors react

[@adeel7556]

Tbh their would deny it

[@chadbrochill1764]

I know some of the creators and artists. It wouldn’t be difficult to make the connection.

[@kinderjoy9732]

Oi lotion come back i still need you

[@bottleolotion]

@@kinderjoy9732 ye wut

[@kinderjoy9732]

@@bottleolotion Also, wheres tissue paper?

[@Personfromthebackrooms]

Him: don’t shop at omega mart Me who’s never even heard of it: I’m 4 parallel universes ahead of you

[@huang111]

You can’t shop at it if you don’t know what it is 😎

[@BozooOSC]

@@huang111 😎

[@BozooOSC]

I'm 5 parallel universes ahead because I can't because I live in canada

[@K1ingnfy2]

Ikr

[@EEEEEEEE]

‎‎‎‎‎‎‎‎‎‎‎‎E‎‎‎‎

[@ErckDaClerck]

9:41 Odd Squad?

[@OriginalMariAnnaWolf]

Omg it is it what I seen in shorts and wanted go there! Wow so excited to see all of it and stuff ^^"

[@thepylonperspective]

“Additive S seems to make consumers addicted to their products.” Starbucks, Bang, Juul, and Marlboro: “So… do you think we could get some of that red gooey stuff?”

[@InvestmentIdea]

kzbin.info/www/bejne/eHayaJWpbslki8U .

[@thepylonperspective]

@@InvestmentIdea Thank you kind stranger…

[@kinggamer1442]

They already have Sugar 🙃

[@alexkomanta8678]

@Kiaran Reddy I hope you get better😔😔😔

[@dodobadawy5791]

Starbucks already has the power of addiction all by using ming games such as pumpkin spice latte

[@namefail232]

Mat: "I'm visiting Omega Mart in a few weeks" Me: To buy "who told you this was butter?" Right?

[@reaper_is_unavailable]

It's the exotic version

[@lilithium3940]

Gender fluids

[@Arch-Vex]

I wish one day I work in a similar place (I dont live in the us) while in college, it looks so fun to do!

[@lililive1092]

I’ve actually been to their first art location in Santa Fe, it’s still there to this day my old elementary school still takes kids there as a field trip.

[@InktheImpassive]

ARG's in general, no matter what they are, are just so cool! It's like I regained my childish self finding out that a new Pokemon game came out.

[@thegoldenmask2051]

This is irrelevant

[@Walrus5]

This is irrelevant

[@alexhulinsky7954]

Arg?

[@LepaArt]

@@alexhulinsky7954 Alternate reality game

[@jaredchurchill4686]

Mean while in a parallel universe: MatPat: This isn’t your average Omega mart, Kroger is full of weird and disturbing secrets.

[@maggieent3215]

"Gushers. They just sound so *insidious*." "Her/she? What, is this a ploy to change people's pronouns in bean bar form?!" "Kraft. Yeah, that's some crafty mac and cheese, I have my eye on you, craftmakers."

[@wellusee688]

kzbin.info/www/bejne/eHayaJWpbslki8U

[@joe-xw6yv]

@@wellusee688 what

[@Outdated04]

@Connor Wheeler-Lopez He made the original comment wdym, others copied him

[@big4head381]

@@joe-xw6yv mama

[@macsucktwice]

Girlfriend made us go when we were in Vegas. I was so confused about the point of the store.... until we opened to the fridge and discovered world after world inside. Crazy cool everyone should visit if they get the chance

[@thesugarglider5756]

Meow wolve’s places are very cool if you ever can go to one you should

[@TheAdmirableAdmiral]

I have only known about Omega Mart for 72 hours and it has already made my week. If this becomes a cross medium franchise as the creators intended it will literally make my life. STAR WARS started as a movie, LotR started as a book, Pokemon started as a videogam and OMEGA MART started as a literal super market. That would be epic.

[@xaviercharles8305]

Star wars started as a comic not a movie

[@RoastinBuds]

Pokemon started as a trading card game...

[@TheAdmirableAdmiral]

@@RoastinBuds "The franchise began as Pocket Monsters: Red and Green (later released outside of Japan as Pokémon Red and Blue), a pair of video games for the original Game Boy handheld system that were developed by Game Freak and published by Nintendo in February 1996.... It would later be publishes as a trading card game in 1999" en.wikipedia.org/wiki/Pok%C3%A9mon

[@RoastinBuds]

@@TheAdmirableAdmiral I stand corrected

[@marcusvaldez2624]

Look up Convergence Station. It's a franchise of lore based art installations that all cross over.

[@TRquiet]

Me: Come on, Matt, this is clearly a Film Theory, not a Food- Matt: It’s a physical store! I’m going there! Me: …I’m not comfortable with this.

[@MbitaChizi]

kzbin.info/www/bejne/eZ7TYoVtm9eLjdk

[@voltydragon6140]

Indeed it is

[@gingerb2359]

It’s been a store for a bit I remember when it was big on Instagram before tiktok. And tiktok had a little field day with it too

[@machaleavincent9739]

The most normal shop in Ohio 💀

[@thisisstupid6272]

lol

[@star5384]

Stop with Ohio Memes

[@sophiethecatacc.2backup501]

More like in nevada

[@sophiethecatacc.2backup501]

wait why did it post 2 of my comment

[@caramel_skies]

In the beginning they said “right now there’s like a locked gate and we’re hoping that people will unlock it.” FOOD FOR THE THEORY IN THE NEXT VIDEOOOOO

[@InsideAMindInsideAMind]

So glad to see you covering this :)

[@user-qw9yf6zs9t]

haha verified person

[@redacted6493]

Checkmark

[@Verminity]

I was looking forward to this!

[@Makowako_]

I saw ur vid on this

[@Makowako_]

Really enjoy all your content keep it up

[@noneofyourbusiness4133]

Person: *creates an cool art project* Matt Pat: “I can milk you.”

[@kermitenthusiast485]

can't say ur wrong lol

[@DougPoston]

Matt Pat: "I can milk you." Dramcorp: "Thank you for contributing to Additive S!"

[@lightlylemony]

*a

[@lightlylemony]

@SensCreed im blind🤧

[@n00bpictures21]

*Milllllllllllllllk

[@static5190]

I actually remember going to area 15 when it first opened. Omega mart wasn’t even open yet

[@EscSwed]

Did you know that omega mart without o and m becomes mega art.