Three laws of user experience: Apala Lahiri Chavan at TEDxGolfLinksPark

Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design. Apala has taken on a new role recently in HFI as Chief Oracle and Innovator. Apala and her Contextual Innovation team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products. She systematically guides the ideation process to uncover subtle patterns in ethnographic and market data to reveal the exciting breakthrough ideas that can drive business and generate more revenue and profit on the one hand, and improve quality of life for users on the other hand. Recently, her focus has been on the emerging markets. She has co-edited a book on this subject, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets.
TEDxGolfLinksPark, March 23rd 2013
About TEDx
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@revathysivasubramaniam2806]

Mind blowing. I am inspired. When each individual becomes an agent of change, a day is not far away where there will be an equitable distribution of resources, nobody will be left out.

[@AniketRoyHere]

I wanted to learn something good about UX design, I didnt.

[@LokeshSharma-be6jy]

Am I the only one who feels that she is about to cry?

[@naveen4926]

says every social and economic segment should have the same product, proceeds to say that every single product should be custom to user needs.

[@FlowerPower1000]

is this the point..? ..how will the companies make "the bottom of the pyramid" consume more and more..? ps. “There is nothing as unequal as the equal treatment of unequal people” Aristotle