TIKTOK’S BEAUTY OVERCONSUMPTION CRISIS IS OUT OF CONTROL | Influencer Insanity Ep 14

[@HannahAlonzo]

Use code HANNAHALONZO130 to get $130 off across your first 4 boxes of Good Chop at bit.ly/3yi8m01!

[@sofiebrammer1482]

Please be aware that "local farms" do not at all mean that the animals had an acceptable life. Also "local" farms often have horrible conditions, also there you usually find industrial animal farming where the individual animal is worth nothing, also there animals suffer. I don't mean to judge anyone, many people just don't know. I mean to inform and hopefully make some people reconsider their choices about what they buy.

[@leorising8074]

@@sofiebrammer1482I used to be a butcher at a local shop to me in PA and what you’re saying is simply not true. Most of the local farms to me treat their animals very well and most small scale farmers believe in a simpler, kind and traditional manner of doing things. You are lumping all farmers in a way that contributes to the spread of misinformation.

[@sofiebrammer1482]

@leorising8074 I wrote about LOCAL farms, not SMALL farms. But also small farms are not a guarantee for animal wellbeing. Maybe it is completely different in the US, but where I live (Germany) I visited many small farms and at most of them, the animals were not able to live a life according to their needs. I explicitly did NOT write that ALL farms were treating animals badly. So please don't argue against strawmen, but against what I actually wrote.

[@sofiebrammer1482]

@@leorising8074 Can you explain what you see as "treat their animals well"? Because there, the views already can differ a lot. For me, already the term "their animals" seems strange, because I don't think one can own a sentient being - but probably there our views already differ. In the end we are talking about other sentient beings who actually would need to be asked whether they want to live in the conditions we put them in. They just do not speak our language, so we don't even try to listen.

[@teddy2577]

​@@sofiebrammer1482 where do you live and seen this? Because where im from what you said is not true 🤨

[@Carina518]

Say it with me! Just because it’s organized, doesn’t mean it’s not hoarding!

[@StefanTaf]

Exactly

[@emilyk.w3593]

Yes

[@eathomelive]

Martha Stewart's daughter said that Martha is an organized hoarder. It's a thing, and it's still a problem whether organized or not.

[@gasweetie83]

It actually is!! You’re right!!

[@tuschi8039]

Pretty looking hoarding 😧

[@puzzlechick163]

If I went to someone's house and saw 40+ razors carefully arranged on the wall of their shower I would 100% assume they're a serial killer who is going to turn me into a skin suit and I would RUN.

[@nataliescott5594]

😂

[@awtumn]

I could see Patrick Bateman doing something like this. 😭

[@masha_realm]

Those were exactly my thoughts 🤣🤣🤣

[@iluv2cheer176]

I also find those brown holders SO UGLY, so many of the razors come with cute little holders and they chose a wall of brown plumbus😂😂😭😭😭😭😭

[@Thegroovygardener_]

This is literally just glamorized hoarding and it’s so sad people actually think this is “goals.” Crazy.

[@milkteamachine]

Calling it a “collection” is what gets to me because how can you collect perishable items? You’re just hoarding mostly trash at a certain point.

[@vcutler4735]

This is what gets me. Like collectibles don't usually expire within a few months to years.

[@nightcoreeclub]

wrong. i collect jugs of milk. 🥛. and i only need to refresh the ones i keep to drink 😂

[@vcutler4735]

@@nightcoreeclub XD I never knew I could laugh and gag at the same time

[@rose_and_thorns]

And I wonder if these people even pay attention to that? Do they look at the shelf life icons? Do they know that some of these will even expire without being opened?

[@lindsayhoffman2688]

THIS! That’s been one of my biggest pet peeves for years. Especially when people started talking about makeup “collections.” No, it’s just makeup. It just normalizes having tons of anything.

[@semmmii]

My psychology professor once said “if you find yourself filling your life with unnecessary items, there is something deeper missing in your life and you just don’t realize it sometimes”

[@MariaKrier]

I absolutely agree!

[@Woo_Woo_Woman]

Same with food, alcohol, promiscuity etc.

[@semmmii]

@@Woo_Woo_Womanyes!

[@lasagnasquare5604]

I agree from the bottom of my heart. I overspent for while, as I was massively unhappy with my situation and once that was solved that issue was gone. Back then I didn't notice, but now I always use it as indicator I am not feeling well whenI feel the NEED to buy stuff and check my overall happiness first.

[@BuzzkillQueen]

Who doesn’t have something deep missing from their lives, though? That’s sort of the human condition.

[@andreabowersox6318]

I hate the glorification of over consumption. Also, I can't wait for this nail clacking trend to be over.

[@ShanMarie1974]

Yes! The nail clacking is beyond irrirating!! As soon as someone starts it in a video I click off. So over it!

[@Kayla_Kimbrell]

Me too!! It makes me instantly click off a video when I hear the nail clicks, even when I only see it. It's annoying and is pointless. And almost everyone does it now.

[@sheyannewarren2884]

Yes!! The nails

[@jacobus57]

O THANK YOU!! I thought I was the only one❤️

[@Maria-n9l7v]

I thought I was the only one that hated that .

[@chase-mode]

If folks can afford their shopping addiction, they can take their skincare/makeup/clothing/hygiene items to a women’s shelter to turn it into something positive in the end. All these razors? Unopened products? Imagine the people you could uplift with this that actually need it.

[@demo2823]

As someone who was in a situation where I needed donations, sadly, the bulk of donations already come from shopaholics who treat charity like a feel-good trashcan. Most of the clothes donated were gaudy animal prints with the tags still on, all XXXL (these were not just the leftovers, this was a natural disaster situation not a thrift shop trip). Clearly bought by the same person who cleared out their haul. Bath products, we got sooo much sealed makeup to choose from but I had to comb my hair with a fork the first few days. And we didn't get a frying pan, but we did get a barbeque baste injector!

[@chase-mode]

@ that’s a huge bummer. To have to deal with people’s unwanted trash in addition to a natural disaster is really hurting instead of helping. I’m sorry you had to deal with that. Knowing where to send what is a big part. A DV shelter might love having makeup to give to people but in a disaster relief situation, you don’t need discarded junk. You need tools to survive.

[@batacumba]

@@demo2823lol the dig at the XXXL size is kinda needless. That’s their size, sorry it’s not yours lol, not like they can help that. It sucks you ended up with stuff that wasn’t useful to you but this person still spent money on this stuff and then gave it away. My friends have definitely given me stuff they didn’t want themselves anymore or wasn’t to their taste but I never viewed it with a ‘ugh they’re just treating me like a charity trash can’ mentality. I was just grateful because they didn’t have to give me anything.

[@zoeyloya6538]

@@demo2823what are some things that you would have liked to find? I would like to make a change in my community and I want to know what are things that I can/ should donate?

[@pattyguthrie6325]

Especially when they're sent doubles of something they already own and they don't even need to open it :(

[@ЕкатеринаАн-у3б]

I tend to think that this amount of skincare actually ruins your skin...

[@anitajohansen4199]

And if they add layers, does any of them work? 😂

[@Maurelin22]

It does! As a chemist I can tell you that some layers “cancel” each other and other chemicals react negatively with one another when mixed, the more simple your skincare routine the better

[@anitajohansen4199]

@@Maurelin22 sooo, it WORKES, but not how we necessarily want them to 🤣 got it!

[@museeorsay1656]

I literally just wash my face with cleanser and wear sunscreen every day and I am very happy with my skin! I struggled with acne for a long time and simplifying my products actually helped me so much

[@elsagreen1476]

Not to mention they are made for different types of skin, like Hannah said. No one should be using all the products, but pick and choose what fits their needs. The range of options isn't a call to get everything! That's dumb!

[@ashleypierce1631]

Another thing about the razor wall that annoys me is that razor heads are interchangeable! You could quite literally go your whole life using one razor handle and just changing out the heads. Not to mention all those razors are gonna rust in the shower…

[@Davrainbow]

True I love my Harry’s razor. You can get a safety razor too and just change the blades but I don’t want to mess with blades so that’s the compromise.

[@myhobbiesgalore]

I don't even own a razor anymore due to some things but I will admit I lost my razors so many times when I did use them that I had to buy but jeesh so expensive and quite unnecessary

[@janoraj4667]

These people will just trash all the razors once a new trend comes around. The razors will not get the chance to rust 😂 and when these girls are old society is to blame for they are poor 😂

[@djtaybae]

i thought this too😂 oof!

[@anya5893]

So true, the razor handle that I have right now is from the first razor I bought I don't know how many years ago.

[@MZB80]

I'm a therapist who specialises in addiction & I see the rationalisation people give themselves to excuse their addiction, often as a facet of denial. Usually, we think of addicts as being alcoholics or meth heads or maybe gamblers. We don't think of them as attractive young women buying clothes they don't need, products they can't ever use before they expire or essentially hoarding rubbish that looks aesthetically pleasing. Addiction is an incredibly complex behaviour & mental state - there's no simple answers & unfortunately more people skate along the addiction line than they'd care to admit.

[@kimberlydawn9536]

How many of these influencers buy items for content on their channel and then return it? To me this is just as bad making it look like they have so much. Do you ever see them wearing or using most of these items?

[@lovelight6973]

Thank you for your input. Very true. We always think of addiction along lines of like drugs and alcohol or gambling. And truth anybody could be addicted to pretty much anything. By watching this video I kept thinking of that show that used to have on TLC My strange addiction. Seriously these people need to be on it.

[@humanbeing8400]

@@kimberlydawn9536 I get really angry when every single item I order from Sephora has been "sampled" yet I'm still paying full price. It's disgusting.

[@amandagrutza]

This a very insightful reply. It also showcases how behaviors like this are not only enabled, but encouraged due to the lack of education around addiction and mental health. I think the mindset becomes "If it is a trend on tiktok and you are being encoueaged by your peers, how can it be wrong? It's not like smoking or doing drugs." I think it is something that we should be teaching (in the form of digital literacy and safe/responsible social media consumption) to children in schools. And of course at home!

[@JustJ-Me]

❤

[@Pippa87]

I’ve started watching anti consumer content, to combat the over consumption on social media. I started back in November and i can feel myself getting more picky about what I buy rather than just thinking ah I deserve it.

[@LovelyMrsLong]

Get you some Underconsumption core content....I'm having a great time. Even the frugality vids I'm into. I thrifted over $300 of new tag on stuff for my kids Christmas for $90. We're poor but they are dressed in new name clothes and I got really nice pj's and I got the idea from one of the Underconsumption people.

[@okeydokeyshmokey]

Channel recs!!

[@elsagreen1476]

That's so great! Happy for you

[@jasonellis4330]

Are there any creators you recommend?

[@Faridenunez]

And what about waste??? Where is all of this plastic going to end up in? The ocean or buried or burned… this is insanity

[@sharky99]

Hoarding addiction but also mixed with the addiction of getting attention online. It gets so much attention, views, comments... it fuels the addition.

[@EleanorRigby_13]

Exactly. I feel like all of this is just for content. They absolutely know it's ridiculous and that they won't actually use it, but it generates likes and comments. I'm also pretty sure that many of these products are gifts from brands, and they just pretend to buy them to show off and stick to this "overconsumption core" trend. This is for social media, this is their brand and they are making money from it.

[@coolchameleon21]

yep. the money they get from making content fuels and incentivizes the addiction

[@designereyebags]

@@coolchameleon21 and the likes/engagement as well

[@AJMatuszczak]

Definitely- they know exactly what they’re doing

[@leena190]

I didn't even consider the attention aspect . If someone felt a void in their life of being invisible on not seen or not receiving enough attention this would be the ultimate extreme to fulfill that void . The trauma aspect makes so much sense in this way . If the original trauma isn't healed it will keep fueling the want and need for attention giving them highs to make up for the lows they feel

[@TheNeishaHarris]

What I also don't understand with the huge makeup collections is that the person almost never does anything more complicated or different than at most a soft glam, like you wear pink blush and brown eyeshadow every single day and yet you have more makeup than a working makeup artist. Like it just doesn't make sense?!

[@druganovam]

When I saw a ‘$4K Sephora haul’ I was thinking how could you spend this money in other way (not only for paying bills). Gosh, you can buy a nice piano and learn how to play on it. You can go on tour in Europe to see new countries, cities, art and cultures. You can invest money for your future. Or even to start your own small business. But nope, they buy lip balms and skin care 😶🫠

[@beboy19]

That’s my whole 1 month mortgage plus bills

[@interlocution6619]

RIGHT - For 4k I could get the gas line extended to my kitchen, or renovate my zen garden, or as you said take an amazing dream vacation. Start a legitimate business, renovate my craft room, have my backyard professionally done, open my own yoga studio, or a combination of multiple things. And you KNOW they won't use a fraction of the stuff before it all expires. What a waste.

[@FilippaSkog]

This! And even those that “just” spend $300 a month could do that after year. It’s crazy. I can’t imagine spending that kind of money on perishables.

[@believeingood]

And the majority of it will rot and be binned and end up in landfill. Disgusting.

[@interlocution6619]

@@beboy19 Same - with some left over. I could think of so many healthier and more positive ways to use the money

[@Petrolhead9198]

I feel so claustrophobic when looking at this stuff. It's just soooo much stuff and looks extremely cluttered

[@lovelynorah25]

I KNOWWW my ocd could NEVERR UGH

[@AnnaBrouckova-pb3vo]

@lovelynorah25yeah, I have OCD too and I would feel so guilty-

[@lovelynorah25]

@@AnnaBrouckova-pb3vo exactly! Like the fact that I literally have one blush and like one mascara... Probably the most I have of something is body creams or lip products because I have a lot of family members so whenever Christmas or my birthday rolls around they are always thinking oh Norah likes beauty stuff let's throw in a couple lip glosses and a hand cream in her gift! Lol

[@karine-v]

It's so overwhelming

[@hubabaloop]

Yes! It makes my skin crawl! I was literally just organizing my loft

[@demi_nicole]

The blush collection is wild. I have never hit pan on a blush. It takes forever to use one up.

[@agnieszkaadamkiewicz4747]

at this point they should just start some MUA business

[@edenhoneyy]

I work a job where I need to reapply my makeup sometimes five or six times in a shift and I have only JUST hit the teeniest bit on pan on my blush and I’ve had it over a year. I don’t understand this level of makeup.

[@emilybergjohnson1876]

I'm never buying a full size blush ever again. I'm going to have to throw out the powder one I bought 3+ years ago sooner than later because it's definitely expired, there's just so so much left. I only own 2, one isn't even full size and I hate knowing I'll never finish it.

[@mollyinmyaquafina]

i wishhhh benefit would sell mini versions of every blush shade they have but unfortunately they don't so I have to buy the full size fully knowing ill be throwing away 70% of it in two years :((((((

[@kerrysmith7598]

Blush and contour are the only makeup items i have ever finished, and I'm a no makeup, makeup look person. Probably because I buy very light colours. Maybe if I buy darker shades?

[@CourtneyCoulson]

I am a minimalist and the daughter of a hoarder. My mother really didn't have many hobbies, she didn't have a rich interior life, she was purely a consumer. The only thing she was interested in doing with me was going shopping, which I didn't enjoy, but at least it was something for us to do. All she cared about was appearances, of which she was very critical of mine. She had an overwhelming collection of clothes, and jewellery, and makeup. Every time she visited, she would dump her latest bag of things she didn't want anymore on me. Maybe hoping I'd start dressing to her standards. This was her endless cycle, shopping for things she didn't need and going home to throw out the old things she never needed in the first place. I can confirm, this seems to stem from her loneliness and lack of purpose since dad left. Humans were never meant to own a vast number of possessions. Every item you own burdens you psychologically, even if you're completely unaware of it. The less I own, the happier I am.

[@LaReinaAlondra]

I also grew up with a mom who's a hoarder. I too know the feeling of only being able to bond with my mom through shopping. Now whenever I buy something for my hobbies I have to remind myself that I'm not a hoarder because I actually use my things not just collect them. It's uncomfortable buying things for myself.

[@ChristinaOurWoodHome]

I'm sorry you had that negative experience ! I can relate very much, except my mother would not get rid of anything. She couldn't give me cast off clothes even if she wanted, because we aren't the same size. Her shopping and hoarding seemed to start around the time my dad left as well.

[@zoe_avery]

Oh my gosh, are you me? Literally the story of my life as well! My mothers shtick is the "performance" part, addiction to external validation/praise while her own life and hoarded house is essentially in ruins and she can’t face it.

[@CourtneyCoulson]

@@zoe_avery glad to know I'm not alone.

[@medusaasudem7320]

I’m a trafficking survivor and in recovery from drugs and alcohol- I was homeless many times and sometimes had nothing but the clothes on my body and when I got clean and started accumulating things and got a job- I spent most of my paycheck on self care and hygiene items. It was a mix of being influenced, coming from having nothing knowing I could have whatever I wanted, OCD/hoarding mixed with trauma from being homeless. Therapy would benefit us all struggling with overconsumption and shopping addiction.

[@p1edpiper]

Human trafficking?! I'm so sorry you had to go through that. 😢

[@LindaKayHolevas]

Congratulations on your recovery from drugs & alcohol! I know what a big deal this is! I am super proud of you! Please keep going because you are oh so worth it! 😊

[@rachel0345-r6r]

I’ll be embarrassingly honest here- I’m a news reporter in New Orleans and needless to say I’ve had the work week from hell. Today was especially rough. This channel is my favorite comfort content and seeing a new video drop made me feel so irrationally okay for the first time today and I am assembling my tea and fuzzy socks and cat to watch it as I type this. Thank you, Hannah. I NEEDED THIS.

[@elizabethc6108]

Omg I hope the rest of the month is better for you! Stay strong and thinking of the city! ❤❤

[@Cut_tape-x9j]

That was a bad week for you as a reporter? God forbid you never get called on assignment for something worse or you’ll have an emotional breakdown. Sorry but yeah I mean it’s not like you’re a first responder.

[@rachel0345-r6r]

@@elizabethc6108 thank you, that means a lot❤️

[@SoniaBonia33]

@@Cut_tape-x9jDamn. That was mean for no reason. You never know what someone is going through and how it affects them. Do better. ❤

[@Cut_tape-x9j]

@@SoniaBonia33 like the victims and first responders? Totally.

[@CactusDictator-dx8ie]

It’s crazy that one woman towards the end starts her showers with a sensitive skin soap bar and then just layers heavily fragranced soaps and oils after that

[@deenaaly7964]

Literally my contact dermatitis is on fire right now just thinking about it

[@Bunnidove]

​@deenaaly7964 yesss. Honestly, I love using unscented soap, so if I wear a perfume it doesn't have to compete with 20 body washes

[@sigmaidcurve8411]

Im Japanese. There are many people in Japan with flowery brains who are unaware of such contradictions. Smoking cigarettes, eating healthy foods, and shopping for skin care products. It makes me laugh.

[@jenewok]

I only use Dove Sensitive soap. I hate strong scents!

[@Khaeris]

I got a migraine just watching that lol. I can't handle strong scents, especially sweet ones.

[@lisanicu2000]

I have been in “recovery” for a significant makeup addiction. I’ve had to downsize my “collection” because I moved from a house where I had a beauty room to a very small apartment. I’m talking lots of expired and barely used makeup was wasted. It is the “thrill of the hunt “ that got me that dopamine rush. BTW, I do NOT have a KZbin channel, nor any other so called reason to have this many products. My collection now consists of one tall and one short IKEA Alex drawers. Those were all the rage a few years ago. My collection is nothing compared to the ones you show in your video. I’m an amateur compared to these women. My worst weakness 0:15 is eyeshadow palettes. I only have 2 eyes, but I own 200 palettes. That is after a major declutter from my move. I gave the ones I decluttered after I disinfected them to friends and family. I couldn’t give them to a women’s shelter because they were used (barely). I’m disgusted by my addiction and trying to stick to a no buy.

[@lasdalias5456]

But you can be so proud of yourself for realizing it and trying to recover 💛 All the best for you!

[@TimesUp8888]

I thought eyeshadow expires after 1 year. 200 palettes? Really? I keep 4. every season I buy 1 new one and throw away the oldest. Done. I mean these are Palettes! With 8-12 shades EACH. i don't get it, fr.

[@underobsidianskies]

I can totally understand this. There's a brand I love that comes out with a new eyeshadow palette almost every month! The shades are beautiful and the glitters are amazing. Its such an effort to force myself not to buy them. But I do also find comfort in using my favourite shade over and over. Proud of you for making a change, keep up the good work, and hope you can find your comfort ❤

[@mef123321]

I have a shopping addiction so I completely get it. I’m working on it and I’m getting better. However, when I’m not doing well, I can buy so much. Whatever my interest is at that moment (makeup, jewelry, adult coloring books, making jewelry, handbags, clothes, etc) I will buy so, so much. It’s the adrenaline rush. Searching for what I want, ordering it, waiting for the package, tracking it, opening the box, then inevitably, hiding the evidence from my husband. Like I said, I’m seeking help and it’s working but I get what you’re saying. And, congrats on decluttering or downsizing because that’s a big step.

[@andrasview]

Realising that you have a problem is awesome! I think it’s already half of a solution. It’s the first step, the hardest one, and you moved even farther. Good for you! Consumerism is an addiction, maybe one of the worst. I wish you luck on your no buy, you can do it!

[@Queenphoen]

My dad had a shopping addiction. He called himself a "collector" but was clearly a hoarder. I think it stemmed from his childhood. His mom gave him and his brothers up for adoption when they were young and his foster mom would throw out their toys and he used to tell me that now his collection and action figures would never abandon him the way that friends and family had. I think for some people it is comforting to just be surrounded by stuff. RIP dad.

[@Cvaltina]

Awww 😢 RIP to him

[@natatatt]

My mum grew up in a household that struggled with money and has struggled with mild hoarding ever since (over-buying food and beauty products in particular, and difficulty letting go of food that's expired). Watching these overconsumption clips remind me a lot of behaviours my Mum exhibits.

[@versawava]

My dad also does that. He grew up poor, have to help his parents selling food from such young age. Now he buy cloth every week until he doesn’t have any space to store anymore.

[@jennifermaddock4382]

That's heartbreaking.

[@srichirps]

This just made my eyes well up...May he RIP

[@sarahrosenberger3196]

5:22 Something that is trashy if you are poor and classy if you are rich is hording a "collection" of expired soaps.

[@DigitalSaiyan9001]

😂😂😂

[@demo2823]

If you get those really hard soaps with deep penetrating smell, they are lovely wardrobe scenters. And if you don't keep them in wet environments and have never used them, they ought to last for years.

[@Michelala]

Nah, it’s just trashy for everyone

[@aesinam]

Those are not what any of these people are collecting ​@@demo2823

[@inprogress9757]

I truly can't imagine living with all this stuff all the time

[@HiImJaemii]

I know, right! I'd have major anxiety 24/7

[@anainesgonzalez8868]

Looks like a nightmare

[@lipstickzombie4981]

I'm already overwhelmed looking at that I can't even finish the vid right now. I'm just commenting to boost her Algo.

[@mamakat1072]

Right! Talk about a waste of space

[@j3llymama]

What about DUST?! Do they not have dust??? 😮

[@bevbevbev_]

your comment about how you are not trying to be a nasty, mean girl reminds me of a conversation i had with my friend the other day. women are not allowed to have these conversations anymore because everyone is scared of being seen as a mean girl, not a girls girls or a pick me. meanwhile women are going into debt because we are buying and consuming products we don't really need.

[@vic_fulk9911]

I’ve been fighting a shopping addiction for 4 years now with this past year being the worst. I took time to organize my makeup this weekend and the overwhelm I felt brought me to tears. This is not something to aspire to. It brings anxiety and guilt and so much stress. Not to mention space it takes up and time to organize it all. No more.

[@rinesserin]

Genuinely, from the bottom of my heart, good luck. You deserve to live a life free from that. I really wish the best for you moving forward.

[@Zaguzah]

Maybe you can donate? It'll be a win-win; you can clear out some, and women who need can get.

[@masteringfibromyalgia]

Good for you for recognizing this!! Admitting the problem is a milestone to success in overcoming this addiction❤

[@SusiLarew]

♥

[@lauralanthalasa7]

​@@Zaguzah people know that they can donate, you don't have to remind them every minute. Sometimes the items can't be donated, sometimes the person is not in the mind to donate, you rubbing it in doesn't help.

[@mccartney6404]

People need to take a step back and realize how much they are being manipulated. None of this is necessary and most of it isn’t even that great. Thank you for this video.

[@CassandraY]

I think some of these people need the deprogramming therapy they give former Cult members.

[@malka1762]

another thing to remember is that for successful influencers, especially reviewers, this is their job. they MAKE money out of these products. even those ridiculous haul videos can serve as effective advertisement (as in reach many people through the algorhytm). influencers are not concerned whether they'll use everything by the time it expires because even if they don't, the products have long done their job as business tools. meanwhile for us ordinary people, the products are just something we spend money on, and wasted product is money down the drain. influencers' "collections" are not something we can or should strive for basically. (also I highlighted successful because I'd bet money there are influencers who tried becoming successful, but ultimately failed and spent more money on products than what their channel/social media could ever make)

[@lyladaisie]

Social media marketing 101

[@mccartney6404]

@@malka1762 it’s almost become intolerable. One of the platforms is nothing but selling stuff now. You can see it where ONE product is pushed out to everyone at once. It’s clear what’s going on. It’s easy to get caught up in it which is the point I guess ha!

[@SiddhiMishra-o6l]

Hannah I am really obsessed with your influencer insanity videos ........ I really love your voice and the way you present these problematic influencers..... I really wanted from a long time someone to talk about it and you are doing that......so thank you and love you and lots of support from my side❤

[@luckycharms_327]

Oh my gosh I know right, her voice and cadence are so nice!!

[@HannahAlonzo]

Wow, thank you so much!! I appreciate your support!

[@kayoss8787]

I get so excited 🙈🤩🙈 it’s a little embarrassing

[@NikkiRN-CLC]

I also like that it helps me from being envious of these influencers

[@a1waystreet-j86]

💯💯💯

[@MrNesscity]

These influencers should donate to women's / homeless shelters ! There are many institutions like it that actually always look for hygiene products (unopened/sealed, of course), to provide to people in need...

[@MariaKrier]

That’s a great idea!

[@HannahTheHorrible]

My epiphany at the end of 2024 was “you don’t like makeup, you just like shopping”. I’m not hoarding makeup or skincare, I probably have as much as Hannah does, but it stops me when I’m about to impulse-buy

[@HungryOrca]

I had the same epiphany in 2023, I realized I was buying makeup every time I shopped, and I don’t even wear makeup. I decided not to buy any more for the rest of the year. I’ve saved hundreds of dollars, and I’ve only bought 1 tube of mascara since then.

[@LDugan-zp3cp]

Woah my two favorite KZbin Hannahs!!

[@reid3031]

The other Hannah from the top rope!

[@baticeer_]

I saw a post the other day that said "girl you don't even like shopping... you just like looking at things" and now every time I'm out shopping I think about it and am like what if I put this back on the shelf? maybe I really am just here to Look At Things for a while and not buy and that's OK 😂

[@Keriberryxo]

This makes me want to clean out all my old unused stuff and not buy anything else for a long time! These people have wayyyy too much and seeing it all makes me sick

[@HannahAlonzo]

I actually cleared out some of the old makeup from my drawer that hasn't been used in a long time after filming this video 😂

[@90mama141]

That’s what I’m doing while I watch this! Perfect inspiration

[@Mama_Bear524]

Me too!!

[@seltzermint5]

I keep seeing posts about doing a low buy or no buy 2025 and it seems to be filled with confused folks who literally have no stockpile of products. I have like 2 or 3 extra hair and body products at all times but every time I see the comments I think about these people who are literal hoarders and how many years they could go without buying more.

[@FallMusic100]

@@Keriberryxo oh my gosh!! You read my mind!!🤣🤣🤣

[@HeatherCutright]

In the first one, when she was pointing out her favorite products I was like, "THEN JUST REPURCHASE THOSE WHEN YOU RUN OUT!" If you've found products that you really like and work well, why do you need to keep buying all these different ones?

[@Mama_Bear524]

Yes!!! If that’s your favourite why do you have tons of other brands??!

[@seltzermint5]

I agree. Totally admit to buying extras (like 2-3) of things, but there needs to be a limit IMO

[@lynettebr]

I do like to try new things to see if there are things I like better. But I always use things until I'm done with it. And if I don't like end up liking it, I still finish it.... or add it to my husbands routine lol

[@AMNES_]

Exactly! Whenever I find something that works. Im happy and I am not trying anything NEW at all. Im satisfied

[@susiebolt4021]

Exactly. When I first started using skincare, I purchased a variety of products to test them, but the goal was to find my favorites and then just repurchase those when needed. I have my routine dialed in now. But I can see how easy it would be to end up with shelves of products. If you convince yourself that somewhere out there lies a product that is better than the ones you already own and enjoy, you will keep purchasing more and more.

[@b.e.a.u__]

I'm really happy to see (and follow) the opposite trend: decluttering! That eases the mind.

[@amahana6188]

As the Michael Jordan meme would say..... "Stop it, get some help."

[@cleo5090]

"stop it, get some help" sorry for correcting you; I can just hear it in my head

[@amahana6188]

@ thank you sir…corrected the op. 🙏🏻

[@cherylanne6549]

That's so funny! I see that meme all the time and I had no idea who it was. Thanks for enlightening me!

[@abhimac27]

I could pay off my car with that lady's skincare collection. And all that crap is just going bad sitting there. 😭

[@lovelynorah25]

All the scents and rotting it probably stinks SO BAD 😭

[@veronica5lmaa]

She will never be able to use all that

[@Michelala]

I was doing mental math, and I could have paid four years tuition at university in Ontario for that.

[@H_Jones]

Lately I’ve been getting joy out of finishing things to the last drop and getting rid of them! Using all that I have rather than buying new ones and adding to my supply - whether that be moisturizer, mascara, candles, little free samples.. And getting rid of all empty beauty/skincare products in Sephora’s EMPTIES Bins!

[@HannahAlonzo]

Love that so much!! I also get a lot of satisfaction from using things completely up!

[@Pippa87]

I set myself a challenge for the new year to use up 30 things I know I won’t restock. I’m excited for the extra space I’ll have.

[@Mama_Bear524]

Me too.

[@colleenunvarnished]

I understand! I had a relative who marked the date they started using the product and tried to make it last longer.

[@Maurelin22]

Same!!! I love getting rid of empty bottles so I can get new ones, I have a rule where I don’t buy anything unless I completely - or almost completely ran out of it 😅

[@sarahjones6323]

It can absolutely be an addiction. I’m finally taking control of my beauty shopping. Dopamine is a hell of a drug.

[@scswe]

How can they appreciate all their stuff? The less I have, the longer I have to wait to treat myself with a purchase, the more special those products feel in my hands and inside my house. It's like celebrating Christmas every day 365 days a year. How can they appreciate it when they have nothing to look forward to when it's already in their house? Part of the fun is longing for something.

[@HannahAlonzo]

I completely feel this way too!

[@MindiB]

This is such a good observation. I will probably always get a little charge from “a new thing,” but it really aids my self-control to remember the delight of every purchase being truly valued and having its own space in my home.

[@Simmo74]

I'm the same. I love the feeling of wanting something and eventually being able to get it. I wouldn't want to have things at the click of the finger, I wanna have to put money by for it or wait till certain day before I can treat myself. I would be so bored being like these people.

[@dnfi5480]

Not everyone is like you. I have a lot of things and having them is what makes me happy. I could never understand peoole like you that can't appreciate good things unless they are few and far in between. I appreciate every nice thing in my life and I could never get bored of something that makes me smile... It's a good thing we can all just live our own lives and decide what we do with our own paychecks. I do think think that hoarding is a real problem and I am not a huge fan of waste, but I am also not a fan of being judgemental and preachy under the pretext of talking about overconsumption.

[@leuchtturmarngast9741]

I've seen an Interview with Pewdiepie where he said that he only has one pair of sneakers that he wears until they fall apart so he can look forward to buying a New pair because otherwise he could just everything he wants and nothing is special

[@AudrianaFreberg]

I am a mental health professional and I 100% agree with you, Hannah that there are issues here going so much deeper than just wanting stuff. Unfortunately, in our society, we have made light of the term "retail therapy", and somehow made spending just to feel better an acceptable form of self-medication. This kind of binge shopping or collecting usually is to either feed an addiction, boost self-worth, or soothe symptoms of a past trauma. The biggest issue is it is a very temporary fix with damaging consequences. I have worked with people with severe shopping addictions, and out of control "collections", and sadly, the root causes are complex and often heartbreaking.

[@JustJ-Me]

Thank you for mentioning that in further detail. I left a comment earlier that I was glad there was mention of potential trauma and having to "go without" that could be at play with some of what we're seeing. I believe I've read that there's a potential genetic/hereditary component to hoarding. Are you familiar with any of that being true? Also, I thought I had also read that hoarding ("diagnosable" cases) can be, or are, categorized with obsessive compulsive disorders... Is any of that accurate to your knowledge? I imagine there is a strong likelihood of comorbidity with other disorders? I can't help but wonder how much of simply finding it "cute," "trendy," "quirky," etc. to 0verconsume and 0rganize morphed into actual disorders for some of these ppl. 🤔 The idea of doing this for "fun"/ "entertainment" rather sickens me as someone with diagnosed OCD, OCPD, C-PTSD, and other disorders. "Organized hoarding" (I say that ½-jokingly) has been passed down for 2-3 generations on both my mom and dad's side of the family. None of it is cute or comes without consequences. It can be "fun," but only to an extent. Can it be "quirky" or even esthetically pleasing to buy & organize products? Sure, but at a significant cost in many, many ways. I can say it greatly affects my quality of life. I see a therapist, but it's really hard to break ways of thinking and behaving that are mostly, if not fully, irrational and have been with me since childhood. The ruminations and time spent trying to "perfect" the things around me are absolutely exhausting both physically and mentally. I really struggle to find the middle ground (if I do find it, it's not as satisfying as acting on my compulsions, and can be terrifying to even attempt to accept, let alone change). I hope this makes sense? Apologies if not. I'm tired and overstimulated. I wish there were more affordable options & resources for those like myself who are struggling. Take care❣️

[@earthcookie]

also this might shed some light on this - my house burned down when i was 8, like fully burned down i only had the clothes on my back. i lived for over a year out of a backpack while we were searching for a new house. for me, it made me like this “minimalist” lifestyle & i’ve continued just having what i need pretty much. but my mother? it turned her into a hoarder. she seriously saves everything & buys random stuff “just in case we need it one day”. i feel like this just shows you how the same experience can really have two opposite effects on people.

[@seltzermint5]

I can relate to this also. I lost everything in a tornado in my 30s and have turned into a minimalist in my 40s. I don't want to own a lot of extra junk. A friend of mine didn't lose everything at one time but she was in pretty bad poverty for about 10 yrs during her life and it made her a hoarder of so many things. She will not leave a thrift store or Target home decor area without spending MINIMUM $100

[@demo2823]

I was in a hoarder situation and then my house burnt down and I had to start from scratch. People ask me if I don't mourn my stuff. I tell them honestly, that's the fastest I've ever organized everything. Just light 'em up!

[@april1947]

I had a very hard time after our house burned when I was 9 with letting go of things and keeping things for sentimental reasons. It never got to the point of hoarding because I was able to recognize it and the source but it's still something I have to fight.

[@yeeyeeyeeye]

This exact same thing happened to me. It was part of the reason I even developed a shopping addiction in the first place

[@iluv2cheer176]

We grew up under the poverty line and I've noticed something similar between how my siblings and I all responded, two of us are living below our means, take a long time to make big purchases and are relatively debt free, two of them have done the opposite, lived above their means for the look or security and are now struggling through broken relationships and massive debt. It's so fascinating how we react differently to similar stimuli, I'm proud of us for making it out the other side❤❤❤

[@BuzzkillQueen]

Until a recent purge, I had more products than several of these people, although my stash accumulated over years, not months. I kept all of my perfumes though, because those don’t expire. A lot of nail polishes keep for years, too. But makeup and skin care products expire and breed bacteria. No bueno.

[@annakout]

This used to be me about 5 years ago and looking back at how much money I wasted on beauty products makes me physically sick and angry. I didn’t realize how bad my shopping addiction was until my husband sat me down and showed me how much money I was spending a month on makeup, skin and body care. It was a “come to Jesus” moment that I needed and I’m forever grateful for and it changed my life.

[@eleanormason2647]

Out of interest, what sort of money was it? Did it cause issues with your budget like not being able to afford the essentials?

[@annakout]

@ my husband and I both have high paying jobs and I could “afford it” BUT I was spending almost 5k A MONTH beauty products. It was honestly disgusting, and I can’t even believe I did this for years. I went into therapy and that has helped so so much and now I will by beauty products but only if I truly need them.

[@cn.st.182]

Honestly the fact that it was the money spent that got you - and not how absolutely brainrotted this is - is very on theme for someone who does this.

[@leratobontsi1352]

@@cn.st.182Damn that’s harsh to someone being vulnerable about something they used to struggle with

[@natatatt]

@@annakout Really happy for you that you got better!

[@90mama141]

I have two makeup bags worth of makeup and it feels overwhelming. I struggled bad with a shopping addiction (diagnosed and went into treatment). My counselor suggested I give all of my products a good trial run before I declutter. I used each product for a week and realized what I don’t like what I do like and what I’m allergic to. Now I’m decluttering as I watch this and won’t be buying anything until what I have left is gone!

[@moonsaf28]

hey just wanted to say that i am proud of you 🧡

[@clemclemclem-1]

rooting for you! 🩵

[@EnvyBlu]

When I first started watching beauty social media, it was all about makeup tutorials, beautiful shades and colors, gorgeous eyeshadow looks etc. Then, somewhere, somehow, it turned into extreme overconsumption. All these companies snatched onto the beauty world on social media, and began using them as advertising platforms. This is where it all began…from the companies ruining beauty KZbin. Now they’ve given so much PR to influencers, they turn around and make videos of their horrifically huge amounts of makeup and skincare collections. Then the companies keep sending more and more PR. Most of those influencers do NOT buy those products. Even if they have a receipt…Sephora and other companies will allow them to shop with a card given to them, so it only LOOKS like they bought it, but they didn’t. I went down a rabbit hole thinking I needed a huge makeup collection, thankfully I snapped out of it quickly and realized those influencers aren’t genuine. They aren’t buying any of those products. It’s not feasible to buy that much stuff on a middle class income. I feel bad for the teens out there who are watching all those influencers, and feeling bad about themselves because they don’t have all that stuff. I hope this anti overconsumption phase continues, and more and more videos are created, exposing this grotesque behavior.

[@leena190]

It's started out as something good and natural. It really feels like are all getting taken advantage of even the influencers. I remember the early days of you Tube I felt it was about sharing skills , connecting and learning . Expanding horizons and reaching people we can't normally reach or not all have access to . Today an entirely different thing. Deception manipulation . Secret control over our freedom of choice , thoughts and resources

[@nicolettec6681]

Same. I'm a millennial and remember being a teenager and watching tutorials of people who genuinely promoted products that they bought with their own money and would recommend. Now it's just a pure push of people promoting products that they've been sent and you never fully know what someone's true routine would be. I'm in my 30s and I see how this may be very confusing for the younger generations

[@anaerobic]

​@@nicolettec6681I remember watching tutorials in 2007, we live in a Completely Different World. It feels actually dystopian. The kids don't stand a chance.

[@woodanemone9758]

Some drug store franchises are actually banning teens from buying certain skin care products in my country (Sweden). They have recognized that a lot of adolescents come in and buy whatever is trendy on TikTok, damaging their skin with too many or too strong products.

[@frooogie-t8e]

We need more to this series! Honestly what have influencers become!?

[@ftislandknk6501]

Hi Hannah, I was born and live in a non-english speaking country, and I just want to say that not only I like your videos because of the content but also because they help me learn and get used to people speaking in english. Your pronunciation makes the words really easy to understand. Thank you for what you do and can't wait for your next video ! ❤

[@emilyemily444]

Your English is excellent by the way🙂👍💙🇬🇧

[@melonsalad5878]

That’s really cool, I can totally see how Hannah would help. She speaks so clearly ☺️ your English is great by the way!

[@Itsjustkris_]

Omg this is precious, as a bilingual person I couldn’t agree more that Hanna has a great pronunciation

[@MindiB]

As an older person working hard to DOWNSIZE my home and belongings, this just makes me queasy and anxious. I want to yell at these people, “This will come back to haunt you, financially, emotionally, and cognitively! Stop it!”

[@gigihorvath1064]

I feel that the "reasonable amount" of products have 4 main pillars: the amount you can 1.) comfortably afford, 2.) store, 3.) use up before its expiration date, and 4.) actually enjoy. If any of these conditions is not met, the products might just end up as waste (literal and/or financial). Thank you, Hannah for your hard work and I am so happy to see how fast your channel is growing! :) You deserve it!

[@woodanemone9758]

I have used the same products for years now. Works fine for me. I actually used to have face oil, but I dropped that little 20 dollar bottle. Now I only have a face wash/mask that I buy at my local drug store for like 7 bux, and Nivea Crème, about 4 bux.

[@NotAMcDonaldsWorker]

You’re absolutely right on it being an addiction / tied in with mental illness. This is niche, but I got super into fountain pens a couple years back. I have something like 30 bottles of ink, which isn’t even half as much as some in the fountain pen community, but still more than I can probably get through in my lifetime unless I start writing my novels by hand (not happening.) There are people who buy every new colour of the same pen when it releases, to the point of having close to a hundred of the SAME PEN. They can’t possibly use them. They call themselves collectors. It’s a shopping addiction, point blank. We just don’t see it as a “problem” as easily unless the person’s life is being ruined in the process, and sometimes folks actually have the money, somehow, to keep up with their addiction. I didn’t. I have like 20 fountain pens and I use about 5-6 of them. I’m so glad I reached a moment where I realized it was beginning to get wasteful.

[@MrsSurrealista]

I have like 60 bottles of ink lmaooo I understand you

[@christypember8306]

I'm doing no buy 2025 and only shopping at Thrift Stores. And guess what? These products end up in Thrift Stores...just saw a ton of them there on Saturday. Remember all this stuff will look beautiful in a landfill. Love your content Hannah. Keep it up!

[@eseina.r]

Skincare in thrift stores? damn

[@Mama_Bear524]

I started this in November (by force because I owed more money on my credit card) but as a beginning for a longer habit. I’m not buying stuff on Amazon anymore unless I *really* need it. I never buy a lot, especially for myself. But it really adds up. 10$ here, 5$ there. I was also ordering for my family once a week. With all the delivery fees, taxes it was adding up to $150 each time. So that’s $600! Money that can go for something else. I’m cooking all our meals now. And ordering once a month. At the end if I have money to spare. It actually feels empowering.

[@tamarabeery5457]

I hve been buying most of my clothing from thrift stores and ebay for the past couple of years. It makes me so happy knowing that something once loved can continue to be loved!! Good luck in 2025!!!!

[@emilee823]

Its crazy that circa 2016 this was so normal to see from influencers, and now it just makes me sick to see. Im sad we didnt progress past this whole thing as a society

[@FateWorseThanDeath]

I thought the way I purchased was normal. Then I realized my scarcity mindset and how I shopped like I needed to have a backup storage for everything. It took me an embarrassing amount of time to realize I was so overstocked I couldn't put things away where they go anymore. My cleaning closet is overflowing, my drawers are over flowing, my pantry is overflowing, my freezers (yes, plural) are Over flowing, my garage is getting full 🤦‍♀️ So this year I'm trying my first No Buy year, or however long it takes to use up all this stuff. Nothing new if I can help it! I have to tell myself "it's okay if I like something and then never find it again, I don't have to buy 3-5 'just in case'"

[@Lilsweetings]

I wish you the best of luck!! It’s a heavy lift but not an impossible one. You can do this

[@FateWorseThanDeath]

@Lilsweetings That is so sweet of you. Thanks so much ❣️

[@disasterbi8610]

Im on a similar journey too! Buying less, and living with less so I appreciate it more. One thing that really helps me is an idea that came from my exploration of buddhism. The idea is that you don't have to possess an item to have it. It already exists in the world, and you exist in the world, together. So it's now in your world. By existing alongside whatever it is, you already have it in your life. Im not good as phrasing things, but that's the idea! idk, hope it's helpful in some way. good luck on your No Buy Year! I bet it's gonna be full of learning and growth🌱

[@sarahh2175]

Thanks for writing this. Never realised it, but I do this! 3-5 of everything I really like incase I can't get anymore.... and then never use it all. Don't think I'm ready for no buy but definately going to try to be more intentional!

[@NekoKaoru]

All the best! You will feel an accomplishment when you do use up a product, because I know I do. Don't worry about not finding the exact same product anymore, there are always similar ones in the market, and sometimes even better ones!

[@phthalojohan]

Honestly was immensely liberating when I gave up on makeup altogether. There is just SO many products, primer for each part of your face, hundreds of types of products, not to mention the companies coming up with new series every few months.

[@shannonscully705]

Yup! Last time I wore makeup was to my wedding. I just can’t with it.

[@strangerdaysss]

another pov: a lot of these influencers or tiktokers are simply enabling and promoting these type of behaviors when they are sent all these free items while others has to spend their hard earned money on these products just bc it looks cute or its advertised in a nice way

[@jtryner4650]

Agreed, also, could some of these influencers who actually buy the products return them after filming content? They don't usually sample every product in a haul so my thoughts are they sample the stuff they planned to keep return the rest for a refund, as not all will suit their skin or style, get income from promoting affluent and excessive life styles including brand endorsements due to the volume of people watching / buying to try and be like them and fill a whole in themselves. Addiction, manipulation, loneliness, depression, anxiety- I think there's a lot that play into these influencers life styles.

[@yeeyeeyeeye]

I almost developed a shopping addiction because I grew up in an abusive household, and I didn't have anything for myself because my mom would steal my money and anything I owned but she liked more. Most of my stuff was from Goodwill or "lost and found" boxes. After I moved out, I was in a toxic work environment that made me hate myself even more. It also didn't help that I may have undiagnosed ADHD, so I hyperfixated on a new random thing almost every week. I bought so many things that I really didn't need. I had to stop watching hauls and cut back on my spending because I realized that buying the childhood I never had wasn't working. I'm saving that money to go towards therapy and getting the help that I actually need. It is SO easy to impulse buy if you don't have healthy coping mechcanisms and tools to improve your mindset.

[@basbleupeaunoire]

Good for you! Best wishes on your healing journey.

[@feathercat9118]

I hope therapy helps you find yourself.

[@Lulu-Walker]

Well done! You’re very brave persone and you have to be proud of your determination. All the best for you.

[@gulplastgaffel]

Hi! Adhd and ptsd can present really similarly. If you decide so get an evolution, make sure that the therapist really explore the differences sice treartments are not the same. From what you mention here, ptsd or c-ptsd seems like a possibility, but I don't know anything about you :)

[@jacobus57]

This is exactly why I truly wished Hanna advised people to boycott this trash. I'm so sorry you had to go through this. You aren't alone and are recovering. Haul and over consumption content is NOT harmless and it's okay to clearly condemn it.

[@sava-smth]

That razor corner is a whole ass installation 💀 speaking of modern art...

[@Lari-lc3zq]

The visuals of the nails tapping is an absolute sensory nightmare because I can hear it in my brain and WHY DO THEY DO IT?! 😭

[@JennaGetsCreative]

Right? I hate it so much! And why on every item? Doesn't it get old fast?

[@TheDevilChrno]

Same! I *loathe* ASMR crap.

[@Lari-lc3zq]

@@TheDevilChrno Some stuff can be pretty cool, like when it’s the sounds of someone doing an activity like cooking or crafting or camping or whatever. But those are comforting, REAL sounds that people actually make while doing those things! This kind of repeated, jarring noise just feels like it’s trying to drag my attention TO it instead of letting me drift away ON it, if that makes sense 😊

[@offbranddorito9668]

They're trying to do asmr, but they're doing it wrong

[@offbranddorito9668]

@@TheDevilChrno That's an oddly mean thing to say

[@morganellabean]

I don't understand how people don't get overwhelmed by all this stuff. I worked at Sephora for about a year and the amount of free product I accumulated from that job took up SO much physical space and mental bandwidth. Not to mention my skin looked TERRIBLE during that time because switching products constantly is hell on your skin.

[@squeakyangel17]

I cannot stress enough how happy I am that I started therapy almost 1.5ys ago and healed myself (most of the way) of this behavior because I was masking trauma instead of dealing with it. I am sooooo much happier finding joy in what I already own and it’s so satisfying using up what I’ve purchased.

[@BethThereseReacts]

you go omg 🎉

[@evam3415]

this is so cool

[@shugarysubstances]

1:54 yes, yes, and yes. the way you phrased it in the opening of "needing more for your next hit" was just absolutely the nail on the head.

[@ebenadams4212]

This is so gross. It's no different than loading your refrigerator with foods you'll never eat and watching it rot. Or better still, eating it when it's putrid.

[@TallBirdAcresHomestead]

The flippant waste of plastics is absolutely outrageous besides the addiction side of this. I’m with you, stuff overwhelms me and makes me crazy!

[@Babybearcroche]

im a maximalist at heart, my room is full of little things i buy, find or make, but never in my life did i find these influencers remotely fun to watch, it feels claustrofobic and wasteful

[@amberdawn868]

Same thought here! Like my collections of jewelry and dolls and pins bring me joy when I display them, but seeing a full display of makeup and skincare just brings me dread.

[@ephebiphobia]

I agree! my apartment is also quite "full" of stuff but it's all things that will keep forever like books, figurines, artwork etc. It's also an accumulation over time, I've never gone to a book store and bought £500 worth of books in one go (and most of them are second hand)

[@allblueberries]

I have quite a few things as well but I have an idea. I love things that match, so for example, once I use up my makeup I plan on sticking to one really pretty brand so everything matches. I think it will help me feel more put-together as well. I might spend a little more on one brand so it feels nice too, even if the formulations are about the same.

[@Lilletrilletott]

@@allblueberrieswhat brand of makeup? I looove pretty things!

[@phripp2868]

Genuine question for you professed maximalists: Does it ever feel like a scary tight-rope walk between Maximalism and Hoarding/Overconsumption? Or is there an obvious difference?

[@xo.andjela]

As someone, who is doing a no-buy-month, I can say that all of your assumptions for the reasoning behing this behaviour are right.. I just stopped bc I noticed that I really cant afford it anymore.. here‘s to change in 2025 🎉 greetings from Germany ❤

[@magietagie]

One thing I heard during my decluttering journey that has really stuck with me, is “Everything in your home is asking you for something!” So, if you have clothes, they are asking you to wear them, if you have books, they are asking you to read them. And in this case f you have makeup and skincare it is all asking you to use them! That can be a lot of noise in people’s head.

[@driley5004]

This! Idk y but I was continuously saving things because I didn't want to use them due to being a retired product etc. Then i read some decluttering thing about how it's begging me to be used and I followed that ever since. It feels much better!

[@Janey_Jax]

I think Tiktok has produced a perfect storm for people who are already prone to overbuying. Not only do they gain the dopamine hit from the purchase, but also from posting the accompanying content and the subsequent views, likes and subscriber increases. This is a pretty potent combination and I can understand how it leads to a cycle of one-upmanship where every "haul" and every new piece of content must outdo the preceding ones. The result are the absolutely egregious cases that you highlight in this series. Thanks for the work you do, it is appreciated 🙂

[@megschield8412]

I found it hilarious that the shower lady started with Dove soap for sensitive skin with all the other stuff she was following it up with that is clearly not 😂😂😂

[@amandaheck7897]

I have a friend that is 1000% fueled by these creators and it's gotten so out of hand that she's in serious debt and I can't even go over to her house anymore because of the anxiety it gives me to be around the chaos her home is in because of her overconsumption.

[@annali552]

I love Abi Daunton's content! She's really honest about her shopping addiction and the reasons of how it started and escalated, and she isn't afraid of showing when she has a slip up in her no-buy. You can really see how shocked she is of the amount of make up she has accumulated and how it leads to her wanting to change her mindset. It's great to see you giving her a platform amidst all the overconsumption and (rightful) critique of many influencers!

[@jess2199]

It was on the topic of art supplies rather than beauty, but I saw someone once say that COLLECTING art supplies is an entirely different hobby from actually using them to create art. Ignoring the examples which are clearly just rage bait, it feels like this applies here too - collecting the beauty products is the hobby. Using them is secondary.

[@auntiemame7076]

Uh-oh. As an art supply “collector” you just hit the nail on the head. Stopped buying supplies when I realized I wasn’t even taking them out of the bags for weeks. Clearly didn’t need them.

[@famsdfamsd]

Agree. I must admit I sometimes overspend on art/craft supplies and purchase them just because they're beautiful to me. I'm a sucker for quality yarn and fabric and had quite the stash before I downsized.

[@virginiamoreland9059]

I have to chuckle as I get completely overly ambitious when I go into a craft store. I loooooove looking at craft supplies and thinking of all the cool things I could make. I used to be bad about buying the stuff but never getting around to doing the crafts. I finally learned to appreciate the possibilities, but stop buying stuff unless I was literally going to make something THAT DAY.

[@Minty_29]

That’s so true! There’s like a book equivalent as I’ve met so many people owning hundreds of books without reading half of them, seems there’s a problem like this in many communities

[@jess2199]

@@auntiemame7076 lol yes, same here - I'm on a no-buy at the moment for exactly this reason.

[@Amber-iq6vz]

I fell into this ten years ago. I have since wasted 75% of everything I bought. I couldn't sell or gift all of it away. I simply had too much and was a bit too greedy at times. I will never do it again. It must have been a symptom of something worrisome, but I'm healed.

[@rw9517]

And only a few months ago the WHO and/or the Norwegian ministry of health issued a warning addressing exactly this issue: overconsumption of make-up and skincare products especially in young women. Girls as young as 10-12 years start using anti aging products and wearing thick layers of skin products. The long term effects are unknown and so are many of the ingredients when people order from all around the world. I prefer to shop locally (there is a wonderful lady in my town who makes all natural skincare products) and only what I truly need.

[@teresalohan6946]

If you have an "all time favourite" why have others?

[@JessieArmy]

Thank you for this. And I am so glad the other videos were muted. I can’t handle the nail tapping anymore.

[@andreal31398]

YES! I was about to comment on this. Nail tapping and duck lips need to GO. If any video has either, I'm immediately annoyed.

[@sasamafrass]

💯 The nail tapping and crinkling every thing needs to stop 🫠😶‍🌫️

[@mackwallace194]

What’s crazy is some influencer will buy every shade of a makeup product that they’ve never even tried. So if you hypothetically try it and hate it you’ve wasted hundreds of dollars on something you don’t even like.

[@mael2039]

I know someone who has bipolar disorder and during a manic episode after a long depressive episode she fell exactly into this skincare/self-care trap. Feeling good for the first time in a long time and thinking that with going all out on self-care you'll keep feeling good type of thing. She got thousands into debt in a week and was finally hospitalised. One out of control manic episode put her in debt she'll pay off for a long time and she bought mostly skin care and body care things .

[@maryeckel9682]

The worst idea ever: use cosmetics as self care while you're manic! Then get more depressed looking at all that stuff and all those bills!

[@janeinscotland]

"How hairy are you?" Best line ever! lmao ❤❤❤

[@Mama_Bear524]

Right!! That was good!!

[@phantomlegs]

Yes and the fact it's inside the tub is just going to kill the blades

[@Shetooktothewoods]

Imagine if they all get used. Now you have 45 hairy razors stuck to your wall. 🤢

[@AndreaWhoGoesByAndrea]

​@@Shetooktothewoods LOL 🤣 yes, so gross!!!

[@cmobannon]

You are the voice of reality.. thank you for reminding everyone that this is not what you need or what everyone is doing!

[@sophia-1-2]

THANK YOU for the reminder that this level of consumerism isn’t normal nor attainable for most people. It breaks my heart that viewers-especially kids-might think that having all that stuff will help them feel better about themselves. I love your influencer insanity series because it helps people see through the BS!

[@JustMeChrissLee]

That gives me anxiety no way could someone use all that before it spoils

[@CatBeans91]

I used to overconsume clothes because I worked in a retail store with clothing. I'd see something and my brain would be like 'YOU HAVE TO GET IT, OR IT'LL BE GONE.' so I'd buy it. When I quit that job and moved on, I was shocked at my situation. My closet was stuffed, my drawers were stuffed, and I wasn't wearing half of it. So, I cleaned out everything I hadn't worn in over a year, donated it, and put myself on a permanent no buy for clothes UNLESS there's an actual need or it's something for a special occasion (like a tour t-shirt from a concert). And I can honestly say, I've never been happier. Stuff does not fill you up, it stresses you out. My emptiness, what I was using clothes for, was filled with church and Jesus and I'm so grateful for that. I hope these folks find what can truly fill them, too.

[@petrichorbones]

ugh this is the worst !!! i used to work at target and since my main area was baby clothes and i dont have or want a child i was mostly safe. but when i DID work in the women's clothing department!??? i did over buy 😭😭😭 it was so hard not to bc you work there and you KNOW they might go out of stock and never come back. i do not still own MOST of the clothes i bought during this time bc they were uncomfortable!!!!! they were unlined poorly made fabrics that didnt even fit me right bc i dont match their fit model. and its funny bc i actually do still own a handful of target clothing ... but all the stuff i kept was thrifted though 😂😂

[@CatBeans91]

@@petrichorbones I worked at target, too. LOL I worked in style and shoes so I was constantly facing things and struggling. But yeah, I only own a couple hoodies from that time that I wear every winter, otherwise it's all gone. Which is pretty funny, because it had been so important at the time, but now it's like, 'yeeeeah I did not need any of that. Well done. LOL'

[@galiyaasadullina4563]

I mean… at this point I’m convinced social media trends are just going in circles of contradicting each other. First we boost the harsh active acids, then restoring skin barrier is our new friend. Skin care and make up hoards, now “project pan”. It will literally never end until you get yourself out of the loop

[@NonaMoreau]

Good observation tbh!

[@simashakeri95]

TBF project pan is not new and has been going on for years - I think TikTok is just finding itself in the same stage as beauty youtube a few years ago where people shifted from overconsumption to 'holy shit this is so much stuff let me track how long it takes me to use up some of it' so I'd hesitate to call it a trend, but the rest I totally agree with.

[@soapygirl83]

Don't forget all the decluttering and organizing content

[@aesinam]

​@@simashakeri95it's still a trend though. Whether it was on KZbin before or not. Saying otherwise is like saying some fashion style is not a trend because it was around in the 90s first and the 2020s are just catching up

[@simashakeri95]

@@aesinam eh to me it's akin to saying thrift shopping is a trend - it might be cool and in the spotlight rn but people have always been thrift shopping. trend to me implies fad but most people have been project panning their whole lives even if they don't call it that by virtue of just using up their makeup before they buy more of it.

[@MikaelaBlake]

Holy crap, and here I thought buying 3 of my favorite eyeshadow color at once was overdoing it!!

[@seltzermint5]

I bought 3 spendy mascaras with my holiday Sephora giftcard knowing I will use 2 for sure within the next calendar year, and try the third one. I felt so decadent and wasteful LOL

[@rosecanpunchmeandIwouldsaysorr]

nah girls, you‘re fine lmao but same I feel that!

[@valentinevintel9814]

Well you're not really wrong, it's technically overdoing since it is by your standards. We shouldn't change our standards because some people on Instagram are insane

[@offbranddorito9668]

It is. You won't hit pan on 3 whole eyeshadows before the stuff expires.

[@emilya949]

The unfortunate thing about the shopping addiction is that there’s no way to completely abstain from it. I used to be a shopping addict and now if I buy something, I actually need I feel physically sick to my stomach, like I might fall back into my old shopping habits. This is similar to food addiction in the way that you still need to eat food. Unlike alcohol, cigarette or drug addiction, not that it’s easier to quit, but it is possible to completely eliminate them from your life. Consumption of food or goods can never be truly be completely eliminated therefore you were always watching your back for that sneaky sneaky addiction to creep back up.

[@JawzyRawr]

26:27 I've had a pink Schick Quatro for 15 years. I buy replacement "heads" for it, but the handle itself is 15 years old. 45 different razors is indeed insane.

[@msdouglas12100]

Same!! Although I had to switch to Venus because my Walmart stopped carrying the heads in the store. I still have my metal Schick handle.

[@theyouofyesterday6254]

It's mad! I do the same as you and buy new heads for my existing razor. Also, I used to keep it in the shower like this, but both razor and holder kept on getting yucky with soap scum and limescale, so I now dry it and put it away each time. I wouldn't want to see what those razors hanging up on the shower cubicle and not being used look like after a few months of showering beside them...! (Unless she doesn't use that shower!)

[@lisaboban]

My grandmother used to say, "some people have too much money".

[@NA-vj5lu]

"More money then sense" mine would say

[@Mitzymorris]

More money than sense

[@driley5004]

So didn't mine. So true💯

[@Nouminwanderland]

As someone with 4 pets who tries to keep my apartment clean, I get anxiety just thinking about trying to dust all those shelves (but mostly, kids are starving and yet these people exist).

[@bethanylynn04]

I am also recovering from a shipping addiction. In my early 20s I had a lot of mental health issues and I shopped to get those “feel good” hormones. Now I’m working to pay off credit card debt and I feel like it’s impossible. It is not worth it!

[@koco23]

thank you so much for bringing this up! 15:00 I know MANY people who grew up having everything handed to them on a silver platter & were never taught the value of a dollar, so they engage in these habits. I ALSO know people who do this as a reaction to trauma. my sisters & I experienced poverty all throughout our formative years. so now, I'm frugal when it comes to my own needs, but overly-generous with others. & my sister just can't spend her money fast enough. she over-indulges constantly. she sees it, she wants, she BUYS IT. without a second thought. this has obviously created a lot of financial issues for her & we've had many conversations about how her desire to BALL OUT constantly & over-consume is BECAUSE when we were younger, we didn't have the luxury of being able to buy things. it's just really interesting & important to think about.

[@Cosmic1946]

Technically it’s not anyone’s business how an individual spends their money-however, once a person puts it on the internet for everyone to see (usually making an income from that content, whether from channel monetization or sponsorships), it becomes everyone’s business. This doubles if they are actively working as an “influencer,” because they are in fact influencing people to over consume/spend beyond their means/be wasteful/covet an unrealistic lifestyle, etc., etc. ANYWAY, happy new year! Always an extra-good morning when I see a new video from you 😊

[@Tellehahsghsbbs]

27:51 my eczema just flared up watching this 😂

[@lmi747]

Right?!! 😅

[@DigitalSaiyan9001]

Same!!

[@Shetooktothewoods]

That is a walking migraine trigger.

[@phantom.stellaaa]

This lady is the kind of lady I can smell over 100km away 😭 all the people with asthma or fragrance allergies are sobbing rn (me included)

[@JenniferL.Tedford]

Asthma attack from all the mixed scents

[@poobahone]

This is so unbelievably depressing and the reason the planet is absolutely trashed. So much plastic, so much crap and I have to imagine so much debt. I also imagine much of this stuff is returned after filming and then just damaged out by the store and thrown out. So stupid and such a waste.

[@maryw9876]

Hi Hannah. Love your videos. You REALLY opened my eyes when you talked about how Tik Tok videos were like commercials trying to get me to buy stuff for the “influencers” to make money. I believe this whole over consumption of anything is a precursor to hoarding which can be a sign of mental illness or untreated trauma. Keep up the great work.

[@Beckie890]

I will admit here but not tell my husband the feral noise that came out of my mouth when I saw there was a new Hannah video. Your voice is so relaxing I love listing to you while I am staring at spreadsheets for work.

[@Maurelin22]

Hahahahahah I did the same and my hubby said “new Hannah video?” 🤣🤣🤣

[@Thetinyfit]

Oh I see you, freak in the sheets 😂. *cackles in accounting*

[@BlackGalaxyRocker_Game]

This video actually made me feel better about buying an extra moisturizer when it was on sale, because I know it will be used before it expires and doesn't take up that much space and isn't what they are going through with overbuying/overspending/shopping addiction/etc...

[@a.h.2667]

This is just the beauty version of what mukbangers do. Overconsumption for entertainment and profit.

[@woodanemone9758]

I miss how YT was just a few years ago. Now few videos are relatable anymore.

[@MrTentaclesHasAllTheTalent]

Was about to go to sleep when this video dropped - my priority is to watch Hannah talk about influencers obviously

[@HannahAlonzo]

Hahaha go to sleep!!! It'll be here for you when you wake up ❤

[@arlegan]

I have only one face cream and one body cream I keep forgeting to use because of ADHD, and it breaks my heart each time I have to throw them away because they've expired . I can't imagine having so much money thrown away to waste

[@awtumn]

I can relate-I also have ADHD and often forget aspects of my routine. If a particular item isn't RIGHT in front of me, I may forget that I even own it. It breaks my heart to see so many products go to waste, especially when there are people who would use them rather than keeping them at home like a personal Ulta or Sephora store.

[@Laxxmitknaxx]

Maybe this tip from a fellow adhd‘er can help you: get a see -through makeup bag if you‘re not able to put all the products you use in clear sight. I adapted this way since living with flatmates

[@luvvdarlaa]

relatable as a ADHD seal sushi goober

[@luvvdarlaa]

@@Laxxmitknaxxi do that !

[@cnomad237]

the way i have been using the same razor body just replacing the heads/blades for the last like...15 years, while this lady has a razor CORNER?? blowing my mind.

[@martaratajszczak3957]

This is terrifying. And all in the era when so much is being said about dwindling resources.