Breitling boss doubles down on building the brand, the right way

For those who attended Watches & Wonders this year and were able to escape the Palexpo for any length of time, it would have been hard to miss the giant, metallic balloon that was parked outside the Breitling boutique and restaurant on the shores of Lake Geneva. This was just short of acting as a beacon to fans of the brand, as it glinted in the Swiss sunshine, those who have followed Breitling for a while now will remember exactly what this balloon and orange capsule attached achieved. This was of course, the Breitling Orbiter, piloted by Bertrand Piccard and Brian Jones - the third and ultimately successful attempt to circumnavigate the globe non-stop in a non-powered craft. To tell us more about this 55-metre tall monument to human achievement, and what it was doing here, Andrew tracked down Georges Kern, CEO of Breitling, and the man who flew it, Piccard, in sunny Geneva.
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[@scottlalonde2878]

Great video, wish it was longer.

[@Lychegsye-nc6td]

Will there be any 39mm sized Navitimers or Superocean series?? look at Tudor BB58, Tag Glassbox, Omega Speedy 38! Trend is below 40 cmom!

[@stephengarratt8027]

Marvelous story with the expedition and very clever to make the watch unique.

[@jonbravo6262]

So much culture & history to celebrate - Go George & Andrew!

5:10 "little bit more show off!" Understatement of the day!

[@Spectrecontrol]

The green and rose gold Navitimer is a stunner

[@gianpakasa]

But WHY cut the wings???

[@hayios0]

Most elegant and tough watches, hands down. Now if all models had inhouse movements - not the Tudor collab, Breitling would sky rocket.. Edit. Big ETA movements fan but a movement from another Brand sounds weird

[@philc1773]

I'm definitely in the "a little bit more show off" bracket!

[@Joe-xo3xy]

Honestly, I associate Breitling with only aviation chronographs and not GMT's. However, after a wave of these simple time only aviation watches from the likes of Rolex, Logines, IWC, these Breitling versions really do it for me. I will get one in the future to add to my collection, they are very nice, simple is good! Now I know the formula George Kern is using, basic, simple and to the point. opaline Dial GMT with silver indices and steel case and bezel, please!

[@craig2100]

Gorgeous pieces

[@luke9437]

Very nice video

[@pistonburner6448]

Is the Breitling Emergency really "linked to satellites"? I thought it used a radio frequency to beam to terrestrial radio receivers of the universal emergency signal? (Or to rescue aircraft)

[@Timeandtidewatches]

It certainly used to be when it first came out in 1995. Since 2009, Cospas-Sarsat satellites don't monitor the 121.5 MHz distress frequency. But they're not meant to be your primary distress beacon, rather they're meant to be backups for EPIRBs. - Jamie

[@pistonburner6448]

@@Timeandtidewatches Ok, I was wondering about that because I remember seeing the frequency they broadcast and I didn't know satellites were ever in any way involved with receiving such radio signals.