We Filmed a Gatorade Commercial With a $100 Camera

[@zone07]

The lens alone is $1000. I really enjoyed the video and I understand the affiliate support, but let's be real; there's over $2500 worth of supporting gear for that $100 camera. No matter how seasoned you are if you want to produce this quality of video, you need to either invest time and/or money. The lower your gear budget, the more time one needs to invest to produce the great quality video one wants; there's no magical solution. Those making excuses of needing the right gear before they start are simply making excuses; many content creators just use their phone and low budget supporting equipment like lights and DIY deflectors and diffusers to make cinematic footage.

[@wakkowarner8810]

Most filmmakers rent their gear.

[@whateveryoucall7031]

was about to comment the same

[@AlexGarcia-ze4yg]

This is all still in it's infancy, bud. The Filmmaking process is rapidly being reduced to just your ability to "sculpt."

[@TheNitebinder]

I agree, the lenses used to film the Gatorade commercial cost a thousand or more and they may negate the video's message of 'it's not the equipment that makes the project work, but it's the filmmaker that makes it work'. However, the filmmaker here wanted the commercial to have a certain look that regular DSLR lenses may not have. Just saying.

[@ChesterDOTvideo]

Made me laugh when he opened the Laowa nanomorph lenses! haha. 😂

[@larrycoonrod5563]

$100 camera with a $3,000 lens kit?

[@HillelGuy]

100$ camera 130$ FOG MACHINE 🤣🤣

[@TomorrowsFilmmakers]

Haha! Yes, lenses are really important, but I wouldn't say the video looks good "because" we used anamorphic lenses. Those are actually some of the cheapest anamorphic lenses you can find and in fact, the lenses we used for the BTS were even more expensive than those. Haha! Remember, the point of the video is not to show how picking good lenses makes a difference, but how insignificant the camera really is, when you do everything else right.

[@TheRebelBagel]

@@TomorrowsFilmmakers I totally get the premise because with good lighting and great glass then it shows how good or bad the body truly is. However, I would love a total budget setup video with the same end goal of a higher end video. I’m not in that low budget portion of my journey anymore but always interesting to watch what can be done with all skill but cheap cheap gear.

[@romantkachuk168]

You can get pretty much the same result with a large aperture vintage or manual lens from china. Anamorphic lens is just a matter of taste. Again, the skill is what makes this video look awesome, not gear

[@artart5404]

@@TomorrowsFilmmakers I mean could you try an actual budget thing? like if lens don't matter as much, what's stopping you from using in your video?

[@sulemanstudios]

This shows that a good camera body is really the last thing you should worry about. It's better to focus on lighting and lenses

[@WEHAVETHISDREAM]

Exactly! Literally DAY and night difference.

[@evanmartens]

I was definitely very surprised with the look of the images. The fog and anamorphic lens really contributed in massive ways. I would probably still use something better, because yes, the T2I looks good, and you certainly did a tremendous job, but if you just point a T2I, and even something like a GH5 outside, the new camera will be a lot easier to get almost perfect footage in any situation.

[@MattStopaDev]

The point isn't that newer cameras don't look better, they do, just that the camera isn't the thing holding you back.

[@brokenheart6565]

End product was awesome! Well done! My only gripe with it is the guy wasn't sweaty while training. I think that would've really added to the look

[@hydro2635]

This just proves that it's not always the gear, but rather the person filming and their skills. Of course good camera gear improves everything, but in the end most cameras can create the same film, as they are all designed to do the same thing.

[@danl4720]

I'm suprised by the addition of the lenses for the whole budget idea, however this video was epic. Super informative, inspiring. Gear still always kinda matters, but not as much as we usually think.

[@kaspergaram]

This once again proves that it's not about the camera. There's so much more that goes into making a professional looking video. The most important thing is the skill behind the gear.

[@tedbragg74]

Whenever shooting on the T2i, we did it as if we were running 200ASA Super16. Give it fast glass, expose right and fog it up-great results everytime.

[@berkertaskiran]

2:50 You can adapt pretty much any anamorphic lens (most are PL mount) to EF. Sure, there are no EF anamorphic lenses (or very few?), just like there are no anamorphic lenses for most other mount (E, F, L etc).

[@e.conwaybryansr.8626]

There’s no question that considerable supporting equipment was needed. However, the moral of this prescription is spot-on. I recall a renown bass player who learned bass with only 2-3 string on his bass. IMHO, if we learn to focus more on the journey vs the destination, we will grow more and usually better enjoy the fulfillment of the destination. This video is a powerful lesson for life. So, I will continue to keep my 10-yr old Canon and 12-yr old Sony mirrorless. Peace.

[@pujawinez3552]

This is about lighting, environment, lens, hack global shutter (handheld), and concept. Amazing works.

[@jerryrichards8172]

Nice I just got my first digital camera a sony a77ii also 1080p. Thanks for sharing.

[@nicholasboule5134]

It’s the expensive lenses, expensive lighting, painstaking days of pre, production, and post, it’s having a team to support you.

[@elliotnemeth]

I started my photography journey with a T2i. It honestly makes me so happy to see it getting to shine, albeit with a ton of gear helping it along.

[@krillz757]

Exactly. The t2i changed the game when it came out though.

[@tjdalyvideo]

Love this! What a wonderful experiment and valuable contribution to the filmmaking community. It's very cool to ask the more challenging questions about "what really matters" when scarce resources are deployed and cost/benefit analysis is a necessary process (all commercial work, basically). For me the memories are flooding back of my first DSLR which was a similar t2i off eBay in 2012 with Magic Lantern. I remember making some stuff with it that looked pretty good! Overheating was a little bit of a challenge but hurdles like that are just part of the fun. Thanks again, TJ

[@natekong3596]

I would be more interested to see a film being made with a nifty-fifty, a tourist gimbal and a $100 lighting kit from Amazon.

[@LiquidadAlekiGaming254]

Thank you. I just got a canon 600D and am gonna shoot my first music video tomorrow... I was nervous because it my first video shoot have never short a video and I was thinking about the camera I just mentioned above whether it will never disappoint me tomorrow... Am a graphic designer and have been waiting for such days... Here I found your video...am now feeling super motivated about how am gonna rock with a low budget DSLR my canon 600D.

[@calvaryduren_]

Looks great!! I could be wrong, but it looks a little warped in some shots. Is that because of a wide lens, or was it not de-squeezed enough with the anamorphic?

[@thegoofebeatmakr]

I noticed that too, it is indeed the anamorphic and there is a possibility it could’ve been fixed. Thought it was only me. I think because of how close the shots were to the subject caused it?

[@Oksycreates]

This turned out really well. We need more of these.

[@marike1100]

“I don’t want to learn cinematography until I can buy a $6k cinema camera.” 😂 Imagine if back in Vimeo / DSLR filmmaking days the people who created incredible shorts, commercials, indie films with similar cameras had said that. Great illustration, phenomenal job. 🍾

[@tobiaslofi]

I just love that warm low-contrast old Canon color look! I don’t know why! Looks like dramatic or romantic movie

[@anthonyislas5414]

That's interesting you made this video around the time I started shooting my feature film. Because when I started shooting b roll with my Canon Rebel T6, I was actually very pleased with the results. I only favor 4k because it's easier in post production. But 1080p has a benefit of its own. It teaches you the discipline required in any filmmaking process. Plus I get to use the same camera I shot my first short film on after film school. Bravo guys.

[@SchardtCinematic]

I started with Prosumer Sony Mini DV Handy Cams in 2006 then bought a Canon T3i in 2012. That T3i felt like pro camera body to me. Now I use a Canon 90D and a Canon R7. But most of the older videos you find on my channel were shot on the Sony Handy Cams or my T3i.

[@sorinmedia1]

Absolutely mesmerizing. You have proven your point brilliantly. The end result is stunning, very filmic, which is a testament to your skills, vision and passion. Loved every minute of it.

[@judahgamermedia]

The Lens has alot more to do with the elook that you got then I think your giving credit for! I guarantee if you used the old canon kit lens you wouldn't have had such a great look!!

[@joshuapanek277]

All you need is a decent camera with decent glass. That paired with well placed lights, correct exposure and white balance is all that is necessary. You don't even truly need flat color profiles if you are able to expose your footage correctly. If you can master those things the way the great cinematographers of the past have done the upgrade to modern equipment and technology will allow you more creative freedom only after you develop your creativity by learning those things. These skills will carry into your future and make it much easier then.

[@242srikanth]

What I learned from this video is focus on the gear not on camera body only.....justice nailed and one of my best filmmaker teacher and also I'm a tomorrow filmmaker student.....thanks for this video

[@jijo5721]

WTF! It looks like Arri Alexa for me..!!!😄 Great Job👏👏👏

[@Yew-Tyewbe]

Thanks for confirming for me that my canon 5D mk2 I use to film weddings and events is still relevant in todays standards. This was an awesome video!

[@Supercon57]

Magic lantern goes a long way on those older bodies Also look into '5dmk2 lens cap test' to see what ISO settings are ideal on that camera as some are way better than others Like how 1250 can look better than 500 because 500 is lifted in camera while 1250 is darkened in camera

[@Yew-Tyewbe]

@@Supercon57 really appreciate that info, never knew to do that! I will rest that out today 👍

[@ndrio]

$100 camera and another $5000 in additional gear....got it

[@gwm-btdbattlesagar.ioandmo9988]

I think there's a misconception that he used expensive gear to support the cheap camera but that's the whole point. Filmmaking requires rigging for the need and pairing expensive cinema lens with a cheap body is to prove that camera is not the most important thing. Its things like lighting, audio, lenses, and composition that matters.

[@DarrenStephens1]

Of course, you’re absolutely right… It’s not the camera it’s a filmmaker. Thank you for this very well done video.

[@jcobb2073]

I feel like a lot of the commenters are missing the point of this video. So many people in the video space obsess on the camera itself, dynamic range, bitrates, RAW, framerates, etc. and that is all this video attempts to combat. The camera itself can help, but it's not as pivotal as a lot of us make it out to be. This is an especially good message for beginners just getting into the space who are bombarded non stop by gear heads flaunting 20k rigs. This video sets out to, and succeeds at, showing that you can get beautiful cinematic video, even with a $100 camera. All this in an effort to encourage you to strive towards cinematic quality, no matter what camera you're using. As far as the camera you use, it can certainly help, but is not what cinematic quality hinges upon.

[@alejandrotarangolearns1969]

Pre Production is the most important part of a production.

[@NostalgiaDigitalFilm]

super agree! made a havaianas commercial with a canon m50,

[@FrankNazario]

all fullframe canons inherited the t2i color scheme... so yeah that camera with the right lens still is relevant for video on KZbin...again, it all boils down to knowing the limitations and overcoming them... meaning its the one behind the camera.

[@botbot36]

I don't watch content more that 15 minutes but this content is fun to watch and so much to learn. Thank you for the inspiration.

[@adnanabdillahghifari720]

3:32 Perfectly timed lightbar fall

[@bigrobotnewstoday1436]

I get what you guys are saying and I agree with you. But anyone starting out is not going to have all that extra gear like the rig you have and the lights. Maybe make another video with the Canon T2i with some very affordable card like a cheap tripod that might be a $100 dollars or so and a cheap rig maybe even handmade. I know it can be done. Also learning how to work with natural light is big when your starting out.

[@linusdahl1]

Yes, you definitly film a comercial on an old or cheap camera. In the beginning of the 2000's high end comercials were filmed at the same quality as the T2I, so I don't see how it wouldn't work now.

[@tigerbom327]

Me and my group are working on our first film, and we have barely any experience, I'm curious to see how it turns out but I have valued our total equipment at $3000. I have seen other KZbinrs like Parker Walbeck that have made a noobie with a Red versus a pro with a $200 camera, and that one really proves that the value is in the skill, not the price. Anyway, thanks for putting this video out there, really helped me.

[@itwasme2435]

Absolutely epic for that camera. The importance of a good crew and nice pre-prodiction

[@potatoclass]

Goes to show. Put your money in front of the lens.

[@TheFanClubReview]

This is further proves that it's not 100% the gear that makes wonders, it's the knowledge, skill, ability with some creativity sprinkled in.

[@thespadestable]

No it doesn't. The only "budget" equipment he had was the camera body, everything else cost a pretty penny. The only thing the body does is process the information being recorded into it. The lens is like a pair of glasses, being for everyday life, reading, driving, or to help control sunlight and glare; a dirty or off focused pair will make seeing through them a not so great experience, but a clean pair, or glass of good quality makes a world of difference. No different than sticking a high quality pair of eye glass lenses into a $3 frame.

[@neocuriositi]

The camera cage, camera monitor, tube lights and fog or haze machine already puts you over $1k... Before the $100 camera 😂🤣😂🤣😂

[@stromtrupr13]

The final product looks amazing, especially considering it was shot and made on the very old T2I, but I also gotta say, having a 100$ camera, just sorta pulls you into thinking "Oh nice! Budget camera, maybe I could start my film making journey with this one.", but then you have 1000$ lens kit, expensive rigs, lighting, fog machine and many other things, that beginner film makers don't have access to, or rather don't have the funds for these things. Wish you'd have taken a bit more friendly approach, since this video will attract a lot of people, who are looking for a good beginner cinematic camera. Other than that, amazing work!

[@pedroz3891]

Well, yeah, but he's point is not that you don't need any gear. His point is that the camera body doesn't make as much difference as we think. So maybe instead of using all the money in the camera, as most newbie filmakers, they would buy a cheaper camera and use the rest of the money to buy lights, lenses, a fog machine, and learn how to use those instead.

[@incorruptedz]

This is off topic, but how do you get those types of background voices? I Mean at 14:55 , the distorted voice starts speaking in the background. Do you get those sounds online somehow or do you make them?

[@TheBrechbuehler]

best plot would be he'll get one punch at the end and flying on the mat :-D! *nice video*

[@mindovermatter1462]

Thank You Brotha! ✊🏾

[@armadariddims]

T2I plu kit lense; Now.. that would be impressive

[@assadaliassadali2427]

That amazing brother love your work great job brother always assaali from Kenya Mombasa Africa

[@Owlbot]

That rig was actually called the "manCam" from Redrock Micro, you can still buy it today!

[@astroguyco]

Paul: this is literally 10% of me

[@1suaveguy]

Ha! I had a t2i when they first came out, no expensive lenses though

[@adam.foster]

Such a great vidfeo that does a stellar job of communicating that the camera doesn't matter, but everthing else does. I loved it!

[@thekp503]

In what sections of the course are the complete breakdowns?

[@apunkinproduction8991]

😂exactly!! I love when cam ops ask me..! Wtf you filmed this on.. exactly..✌🏽😔💁🏽😌

[@joshua.j.roberts]

I love the way you've separated these moments, with the low-key being the present time, and the washed-out green tones being past and training. the only shots I didn't see tie-in were the two low-key training shots just before the transition back to the present time, overall storyboarding was incredible, loved the variety of shots, including the ones where the athlete was boxing out of focus in the foreground. such awesome work guys, you're a big inspiration of mine, to say the least!! Much Love, Josh

[@UpGod696]

Check out the video I made to one of his songs ! I hope he sees it & likes the concept so I can make one for him lol that song “ intro “ goes to crazy & I got some visuals in mind 🔥💯✅ but check my video it’s a song by him I made a fan made video to

[@nextgenstreaming]

even being 6 years older than the Rebel T6 (which I once thought would be a great starting camera for photography) it has a higher burst shot, a lower minimum exposure value for AF by 0.5, higher pixel count for the same size LCD, a slightly higher viewfinder coverage percentage, and has an external mic jack compared to the Rebel T6 whereas most other aspects are the same as far as sensor and modes for raw. But, after spending more than $200 on the Rebel T6 two years ago, I wish I had purchased the Ti2 instead of a Rebel T6 :( Especially since, based on the short clip of profile avialable, Magic Lantern didn't seem to list Rebel T6 in there which means I can't even get some of those same features I wish my T6 had... (haven't checked the website yet, will do after the video)

[@MilitantGuerilla]

Good ol magic lantern changed the game when I used it on my 7D

[@memphismadetez]

This is a true testimony of why you should invest in great lenses... You can make any camera great with quality glass

[@micahcrews]

Thank you for doing this video. This is type of video that is SO helpful for learning filmmakers. I hope to see more of this style of post from Tommorrow's Filmmakers.

[@PatrickMastersProductions]

It's the person behind the gear way more than the gear itself. Great job, Justus.

[@pixelpoopoo]

This only proves that the Lens should be a priority

[@mariaklaus5220]

Really liked the video and philosophy behind it! I actually would love to see your takes on how to use and work with Magic Lantern just in general. I think this software really opens new perspectives for old gear... that wasn't as bad as it always seems to be, but on the contrary, forced you to actually think about, what you are doing to improve the results. Cheers guys.

[@WhittEvans]

I only have a canon t2i, and am far from having enough money to get a nicer camera (I'm only 15), and I had no idea that you were able to download things onto it like that! I absolutely hate how the whiteblance looks, so being able to change it will be a game changer!

[@NeekoFreeman]

Could you do a video of making a film w/ an actual beginner budget set up? Low budget camera, kit lens or budget lens, lapel mic, home depot lights etc... $100 camera w/ expensive lens and light set up isn't really beginner friendly. All in all, a $100 camera is just the skeleton but the lens and set up is what makes it work, in my opinion.

[@irecords-productions5432]

Wow! I always believed it would work. That's why I was making video with my phone, telling everyone it works, but no everyone was saying, you need a Dslr. Thank you for posting.

[@SchardtCinematic]

The 5D mark II and the Canon T2i were notorious in the early days of DSLR film making. My first DSLR was a Canon T3i. I was able to do beautiful video with it. My 2012 and 3013 videos at the York Fair on my channel were filmed with my Canon T3i. I Now shoot using a Canon 90D and a Canon R7. I gave my daughter my T3i in 2018.

[@SchardtCinematic]

@upsdeliveryexpedited9531 Nice try scammer lol

[@blakeanncook7375]

The title of the video says it all. Even if he used a $30,000 lens, it is still impressive. This video is about the camera and not the lens.

[@uNhlanhlakaSithole]

I love the video bro. But no lenses, no rigs, minimal lighting gear. Let's go!!!!!!!

[@yodaless_]

Loved the video! Those handles are pretty nice for that gun rig, anyone know what they are called or have links? Thanks!

[@mrmtruckermax2]

Too cool.. I love the way you put it together. And the tightness of tge shots, reminds me of a short film style and even the old Rocky style movie. Very well done.

[@justingeery]

Looks like the aspect ratio was off in the final edit. The image still looked stretched vertically

[@legenderry25]

how much was that lens set up? should have shot it on a kit lens or a cheap prime but overall you are correct. the latest and greatest isn't a must to get the job done, just super convenient.

[@relaythebrand]

thats my current cam, well the 600D, and I still make bangers

[@VKFilmsLLC]

That one spray with the blood actually made me like the video😭 Good stuff man

[@PengLifestyle]

What mic did you use to shoot the vlog itself? It’s so clear! And was it connected to the camera or the audio was recorded separately?

[@silentroam]

I’d love to see something similar but maybe with the fd lens adapted

[@jerrywaynecalloway]

The T2i was my very first camera EVER and it came out on my birthday!

[@carbon_originals]

How do you approach a location and ask them to film? Are you asking them to provide a price that you pay for an hour of their time? Are you using people you already know? Would be curious how to approach a place to use as a film set. Thanks.

[@casebeatty1993]

Dang I shouldn’t have stopped going to that gym I could have been there to watch haha

[@thekp503]

Wow... This is great. That you for the BTS and all the info. I love BTS and job shadows, next best thing to being there.

[@gossy_new_wave]

Hi Tomorrows Filmmakers!! In the small chance that you read this comment I just wanted to say thank you for all your videos. As an aspiring filmmaker in High School, your videos fuel my passion for cinema. Especially your suggestions on which gear to buy. I actually recently created a short animated film with my friend Justin Dawson which we posted on this channel and made into various festivals, and just got it on Letterboxd on Christmas (woohoo!) but we made it with zero budget and zero resources (literally all drawing and Premiere Pro). I’ve been asking around on my favourite channels on KZbin for advice, and was wondering what you would recommend our next steps are in our journey? We really don’t want to come off as seeking attention by asking around, but we’ve just found all the feedback from each creator so helpful. Anyways, thank you so much!

[@artart5404]

Dang bro

[@AlexGarcia-ze4yg]

Go for it! And don't give up, no matter what!👍

[@gossy_new_wave]

@@AlexGarcia-ze4yg Thank you! I’ll always stay in it to win it 💪

[@gingercat_films]

This is FANTASTIC! Like they say it's the driver and not the car. Thanks for making this video.

[@ibeJomes]

I remember when I bought this in college, it was $800 bucks. I mainly use it now with a vintage 50mm for photos, and it’s still amazes me on how great it looks.

[@TaylorKromOFFICIAL]

I read that as “800 dollar bucks” lmao

[@ellarpc]

Well done. This video is proof that it doesn’t matter what sensor you have if you know what you’re doing.

[@OaklynMediaLLC]

The Magic Lantern days haha

[@creepybunny255]

So I see folks like you mention the T2i a lot... I have a like new T6 that's only been used a few times. Are there advantages of the T2i over the T6? Or vice versa? Basically, would the T6 be better? I'm fixing to film a near zero-budget feature film for the backstory of our haunted attraction about witches. Thanks in advance to anyone's input.

[@zachmachina]

Knowing what it was shot on, there’s a couple shots where I can pick out where it’s a little weaker and doesn’t quite stand up. Many of the shots, even knowing what it is, I simply just can’t tell.

[@JoaoSilva22222]

2010 - this Black magic camera can shoot in 4k, cant wait to ditch my T2i for good. 2023 - What matters is the artist behind the gear.

[@Capsius]

Stunningly superb, keep up your great efforts in teaching us! Well appreciated!

[@studio24frame]

Most of the people who watch your video are part of the filmmaker community, and I am sure that everyone will agree with me. It is very important to have equipment for filmmaking, the most important equipment for filmmaking is lights and lenses. You have great lighting equipment and very good lenses too. In my opinion, using old and weak cameras creates a challenge for you when you don't have professional lighting equipment and lenses and only make movies with ordinary cameras and lenses. This video was by no means a challenge

[@kevin.creates4941]

oh snap... and im about to by this online film academy.

[@Olaoluwasubomi]

Great video, can you make a video of how you got the audio you added to the video, that motivational feel

[@harrazmasri2805]

the lighting is amazing, the lens is the game changer

[@lovellcamel2053]

This really gives us some different perspectives on how important camera can be for filmmaking, haha

[@djmaxdub6122]

I have always used my canon 60D with someone cine lens but the image is always different n sharper

[@MrInnovativeMusic]

Better off getting a EOS m with the magic lantern since you used on the t2i

[@HistoricMetals]

The whole answer to this is: The camera is just a hard drive. It saves what you feed it. Yeah yeah, sensor this, resolution that, but at the end of the day, it's the lens and everything beyond it, the camera just serves as the container that catches and saves the bits you feed it.

[@GabrielJThomas]

Proof that skill, creativity and resourcefulness go a loooong way. Turned out amazing.

[@wiiboxing7925]

as well as having thousands of dollars worth of lenses, lighting, fog etc lol

[@Rsp42]

@@wiiboxing7925True, but the point is people are more obsessed with buying expensive cameras a lot more then lighting,set design,audio etc.. My friend bought a $2000+ black magic 6k camera and he doesn’t know anything about lighting/grading, he thinks the camera will magically due everything for him.