Top 10 Brands That Old Money Wear

[@Le.BonViveur]

Highly Recommended Books -> amzn.to/41JSQVh

[@05Rudey]

My uncle is old money, about 60 (8th Generation land owner (Lordship titles), farmers and Horse Breeder in the North of England) its mostly expensive items he buys into, but ancient, for example Savile Row tailoring (Gieves & Hawkes, Hunstman, Anthony Sinclair) From at least 40 years ago, Rolex and Cartier watches from at least 50 years ago, Pocket watch from at least 100 years ago (That he still uses), 30 year old Land Rover and Jag. Barbour jackets that have had 6 re-waxes, Burberry raincoat he has had since the 80's, Crocket&Jones Boots, John Lobb Oxfords on at least their 3rd re-solling. I don't think he has bought anything expensive in the last 15 years, just repair and restore work.

[@Le.BonViveur]

Wow that's amazing, it's nice to hear stories of people with such class and elegance. take care of him

[@cynthiajohnston424]

True old money - buy the best & you'll never regret .

[@bradpaul8576]

That’s more like a list I recognize.

[@jujutrini8412]

This is the real list along with brands from Jermyn St. like Hawes &Curtis, TM Lewin and brands from Burlington Arcade of old like Crockett &Jones. I was close to an upper class gentleman and he only wore the types of brands mentioned and hardly ever bought new stuff unless absolutely necessary! Nouveau riche and old money have very different aesthetic tastes.

[@wightwick13]

Turnbull & Asser

[@alanparks7919]

Some on this list are accurate, while some are nonsense. Sadly, very few were pronounced correctly by the robot. On a bright note, thank goodness that brands like LV, Gucci, etc., were left off! Brooks Brothers were great for a long time, but not now, sadly. To feature their clothes as one of the top-10, on the same list as Brioni made me chuckle.

[@countalma9800]

Old money types in America still buy from BB sometimes as a matter of habit and tradition, even though the company itself is in a terrible state, currently. Old money also buy from LL Bean and even Lands' End (one of the cheapest brands on the market). It is a particular New England look.

[@danieldumas7361]

While we're at it; how can anyone bring up Hermes without mentioning their scarfs?!?

[@sharpatite4684]

Heartbroken about Brooks!. Ps. My wool coat from 1986 is still in my rotation!

[@m.c.fromnyc2187]

Several brands mispronounced. Thankfully, there were displayed in print.

[@Soldano999]

Gucci and Rolex are a no no. They have nouveau riche written all over it. LV for some reason gets completely ignored. BMW are generally considered nouveau rich too. GANT, Barbour, Lacoste, Aigle and most reliable outdoor, hunting and sailing sailing stuff are your bread and butter. Old money tends to be from the country not the city.

[@joyceedwards6112]

The way he said Hermes destroyed it for me 😱

[@scoutmisha]

Butchered most brand names actually

[@prettyrouge]

I was about to comment that, it was so funny it sounded like herpes 😂😂

[@Jordan-ce7sf]

same

[@sweettthings]

What destroyed it for me was when he said Jeff Bezos usually wears Brunello Cucinelli. Post divorce Jeff Bezos is tacky AF. 🤣

[@kelsyj804]

It's not an actual person talking, it's AI reading a script.

[@ΛεωνιδαςΑργυρος]

It would be nice if the brands were pronounced properly

[@susiex6669]

You have a problem with someone speaking the Queen's English? They invented the language.

[@susiex6669]

@@dttttt He isnt speaking French now is he?

[@susiex6669]

@@dttttt I live in Montreal and speak French. Youre just anal. You know Brits also dont pronounce Nike and Adidas like we do. Try being bit more cosmopolitan.

[@irinka_kat]

Riiiiiight?!?! 🤣 obviously the person did not do enough research for this video.

[@irinka_kat]

@@susiex6669🤣🤣🤣

[@otzpeda3860]

J. Press, Ralph Lauren (without logos), J. Crew are some more examples. But really the goal is to buy a few very high quality items and they last a lifetime and look nice. Not only you look better, but you end up spending less money on clothing over the years in comparison to spending 100$ a month on fast fashion

[@Le.BonViveur]

👏👏👏 Exactly

[@magna116]

Riiiiiight. That why the uber rich have walk-in closets 30 ft. deep and 15ft. wide. To hold there "very few high quality items". 🙄🙄🙄

[@laurenflowers2023]

@@magna116but they aren’t old money, are they? That’s what new money does.

[@seemashedge5865]

Also good for the environment

[@otzpeda3860]

@@magna116 this was also an advice for normal people. Nevertheless everybody should do what they think is the right thing!

[@maxfreiermuth927]

In the modern world of media consumption it’s impossible to distinguish between reality or who is just putting it on. This video that’s telling you how to look “old money” is proof of that. It’s a club you’re either a member of or you’re not…. No outfit is going to help. Wear what you like.

[@sprezzatura8755]

I don't buy shoes that cannot be re-soled. I have several pairs that are over 20 years old and like new. I have the leather sole covered with thin rubber and taps on the heels from day one. Never have to replace the sole. I enjoy taking care of them with cedar shoe trees and cream polishes.

[@Le.BonViveur]

Love it

[@kjellruben]

Barbour 0:38 Loro Piana 1:25 Goyard 1:41 Belstaff 2:12 Alden 2:26 Hermes 2:50 Brooks Brothers 3:16 Chanel 3:37 Brunello Cucinelli 3:58 Brioni 4:23

[@Le.BonViveur]

👍

[@greentea-dg7ht]

My dad always bought me Ralph Lauren clothes when i was a kid. I had no idea why.

[@Le.BonViveur]

Good taste maybe 😉

[@greentea-dg7ht]

@@Le.BonViveur but i still dont understand between old vs new money

[@kimberlyperrotis8962]

Brooks Brothers has really cheapened its quality in the last decade and eliminated most of its classic styles. I don’t bother to shop there anymore. If I wanted polyester and acrylic clothes, I’d want to pay a lot less for them than their inflated prices, any fast-fashion brand will do. To me, fabric/material and timeless, classic style are the main considerations for buying wardrobe items. I don’t buy synthetic fabrics or plastic accessories/shoes. I’m not in the Old Money bracket, but buying cheap and very trendy items is a false economy, they cost more in the long run, both to the buyer and the environment.

[@TheGreekGodOfWallStreet]

I’ve had the opposite experience with them. They are a legacy brand of good quality and reasonable prices. Unlike some of the other brands on this list, there’s no snobbery required.

[@alogicaporia]

Brooks brothers failed, they are not the original anymore..

[@4gma59]

You're right. I stopped shopping at BB years ago. They're riding on their past reputation for quality, and people aren't buying it.

[@NemieVlog]

I did not come from a wealthy family, but I like wearing old fashion style without a logo on them. ❤

[@Le.BonViveur]

You are not the only One buddy

[@PentaRaus]

Over here watching this with my walmart budget.

[@diannshoemaker6419]

@Rafael Acosta: why i recomended resale shops, and Thrifts, Rich people often unload amazing, things, often unworn, out of boredom. Even if you only find ONE thing, a trip, it's worth the time.

[@ScepticOldMan]

Learn how to pronounce the names for heaven´s sake and frankly if Madonna or Beckham are buying the stuff, it´s probably not really "old money", is it?

[@Le.BonViveur]

They are only examples of people with high purchasing power.

[@GaelinW]

Funniest thing about this video, other than the pronunciations, is that the people named as using these brands are anything but "Old Money." They are like the antithesis of "Old Money."

[@warringtonfaust1088]

I also thought that.

[@Prague4Introverts]

They either do not know old money families, or have no right to reveal their names / names of many old money families mean nothing to normal people because they are not leaked to the media. Elementary, dear Watson.

[@GaelinW]

​@@Prague4Introverts - "Right to reveal their names"? If a member of an old money family is photographed wearing or using one of these brands and it is published in the media - a society magazine or article for example - it's public information and anyone can mention it. Old money family members have no more right to privacy than the people that were named. Old money families are constantly mentioned in publications, especially locally due to their attendance at and sponsorship of events. All one has to do is know where to look. Or do a Google search. Some names are very well known as some are literally centuries old. Rothschild, Carnegie, Vanderbilt. Grimaldi. Getty. Hearst. Astor. Churchhill. Kennedy. Windsor. Many of them even have members who work in the entertainment, media, arts or fashion industries and are happy to be mentioned in the media. So, yes, it is indeed, elementary, Watson.

[@DannyArcher762]

Great list.... but the robot voice mispronouncing the brand names kind of kills the vibe...

[@Le.BonViveur]

Thanks for the advice, We know and we are working on it for future videos

[@davidcattin7006]

@@Le.BonViveur Thank you. There are KZbin videos for the pronunciation of these brands.

[@davidcattin7006]

I have had Brooks Brothers shirts and have two pairs of Alden shoes that I LOVE! Please learn how to pronounce these brands. And, I wouldn't cite Madonna as an arbiter of taste; she's certainly not old money. Reminds me of this: Midnight in the Garden of Good and Evil ... Jim Williams: I'm what they call "nouveau riche," but then, it's only the "riche" that counts.

[@cynthiajohnston424]

Well said ! Also , love the quote - great book & movie !

[@judgedredd750]

Hm, Jeff Bezos like an example of old money style - was funny too, not only Madonna or Pierse Brosnan ;)

[@ericmoore571]

I love several of these companies. Brioni is my favorite! I have about ten Brioni coats and they all fit flawlessly and are beautifully made out of the best fabrics

[@Le.BonViveur]

It is a very good brand with good materials. Take Care

[@ericmoore571]

@@Le.BonViveurCanali and Turnbull & Asser are my other favorite brands

[@TarrelScot]

Victoria Beckham is hardly "old money"! Her carrying a Goyard bag says nothing about the brand's heritage.

[@jbeer2284]

Every rapper of today mentions goyard in their songs. Definitely not an old money label anymore.

[@marquamfurniture]

Once upon a time Brooks Bros was prestige and quality. No longer!

[@sirus312]

they use to be a staple, now quality is down hill. I want to like Suit Supply but their quality feels cheap

[@warringtonfaust1088]

@@sirus312 I stopped by one of their "outlet" stores the other day. Although the "look" is similar the quality is much less. For instance, the polo shirts are made of thinner fabric.

[@diannshoemaker6419]

I feel redeemed. I have a superb pair of black leather riding boots, bought second hand, (in great shape), that i've reheeled 3 times, and partially resoled once, already. Super comfortable, and great looking. Top grade leather. I was extremely lucky to find a partially retired, old school repair guy, mortgage long since paid. Little new footwear, if any, sold here, is actually worth repairing. I have a suspicion that i am a favorite customer. We always have great chats, on what was... Over 10 yrs, to ME, these boots still spell class. Though, currently living in a small "city", i've often gotten ragged on, for them, and my wardrobe... which is frankly, far more fashionable than the locals...who think the local mall is IT. To me, fabulous quality, great cut and design, speaks for itself. It has no need to scream. A logo runs a poor third. If someone doesn't speak that language, their opinion on this subject, is unimportant. Very expensive things, EVEN SECOND HAND, with proper care, SHOULD last, a very long time. If they don't, you've been had. I don't ride to hounds. And when my boots start showing wear, in spite of renewals, i will undoubtably somewhat alter their appearance in my wardrobe, to a lesser, more casual status. But even worn, they will ALWAYS reek of status...and days of hard riding...even though i don't ride at all...

[@Le.BonViveur]

👏👏👏

[@GMAMEC]

I don’t really care if it’s old or new money. It’s important to purchase items that will last for life.

[@Le.BonViveur]

Thats the main point. Nowadays brands just make fast and cheap cloth

[@sunrae7680]

Yes. This is what I took from this video.

[@mrg1911]

I have several pair of slacks made from Loro Piana and they are the finest. A great pant is the most important ingredient there is.

[@Le.BonViveur]

Exactly 👌

[@splod44]

Also the iconic Burberry trench Coat worn by millions since world war 1 Old money class at $2,500 a pop

[@anantbhartia8833]

You forgot Ralph Lauren. It is the most classic example of old money clothing

[@Le.BonViveur]

For next videos 🙌

[@pingxu4576]

Ralph lauren is a great brand too.

[@Le.BonViveur]

Love it too. For next videos

[@cptpepper7731]

For new money.

[@xandr13]

Brooks Brothers and Barbour - available at your local TK Maxx.

[@tonygentry256]

They share old money brands but tell everyone which new money celebrities buy as if old money cares about celebrities. Lol!

[@steven_vogt]

Exactly LOL

[@Le.BonViveur]

They are only examples of people with high purchasing power.

[@clubsteam3506]

Nice video, I love this Aesthetic. Wish people start realizing what good taste is

[@Le.BonViveur]

Hope so

[@josemontenegro5679]

Me too

[@cynthiajohnston424]

Good taste is also quality over quantity , wearing the clothes - not the clothes wearing you & above all , good manners in all situations .

[@Gianfiorenza]

Just perfect pronunciation of the italian brands! Bravissimo! lol

[@abhiudai]

So now we are in the era where people want to portray themselves as if they have generational wealth and want to flaunt it😪

[@lucaspierre9305]

You said. As if just by wearing ‘old money’ outfit gets you in the club. Who are you kidding.

[@jvarner7088]

Fact: some “Old money” ladies cut labels out and say nothing about the origins.

[@hemanambiar6454]

Labels are itchy!

[@Le.BonViveur]

That's true! I hear about it

[@patriciawatkins9539]

Very true. I was in an Assistance League thrift store years ago and kept coming across beautiful classic pieces that I knew were top quality. The fabrics and attention to detail were impressive. All the labels had been removed. I bought them all and still have them 😊

[@wendybrown5935]

Very interesting, beautiful clothing. Wish I had the cash to splash on such lovely items instead of having to scavenge around in Primark. Asset rich cash poor, that's my problem😆😆

[@KadeBronson]

Which of these brands can I get at Walmart?

[@highendtrends3508]

Allot of the photos your showing are not of the brands your talking about they are Ralph Lauren.

[@stoundingresults]

I'm starting my generational wealth by shopping at WAL-MART! 🎩

[@denton1972]

Some are right on, such as Barbour, Alden Shoes and Hermes.

[@georgegarner3502]

Unfortunately Brooke's Bothers not what they use to be

[@AJohnson0325]

I think that company has traded hands several times over the years so it wouldn’t be surprising that the quality has changed. I have some ties and bow ties from them but that’s it.

[@mrooz9065]

You came late to the game late brother. Brooks Brothers doesn’t make what it used to neither Chanel.

[@pete6705]

Old money loves the Gap

[@kellykersten8828]

I love high quality clothing and shoes

[@UlfWeber-q2q]

Trying to educate people about luxury brands and then mispronouncing the names must be one of the most ironic things I‘ve seen this week 😂

[@gooderspitman8052]

How Barbour was pronounced, sounded like the word for baby poo, baba.

[@kimberlyperrotis8962]

Yes, it sounds like Bubba. That’s how the YT captions translated it.

[@bernardtan427]

Conspicuously absent - bespoke clothing from Saville Row, Jermyn St. and the like.

[@Chahlie]

The smartest thing you can do is have shoes and handbags custom made without 'branding', and go every few years to have another suit or dresses made. That's the true old money. And cashmere sweaters from a company long out of business :)

[@abandonablesnowman]

Blissfully pretending their wealth wasn’t built on the suffering of other human beings and continues to profit off the misfortune of others lol we’re all very impressed

[@dadbod9776]

Swallowed your brain along with the Koolaid. You must also t believe in the lie that “Blacks built America”. That is bullshit. Do some actual research. You people are insufferable.

[@thexardas8395]

Stupidest item I have in my closet is Brioni cashmere overcoat. $8K and didn't wear it once in last 4-5 years. Thank you covid, new job and everyday cycling. Now I wear Edura, Assos, Rapha and recently departed Kitsbow instead of Dior, Ferragamo, Prada etc. BTW I feel much better and spend much less. Bikes tho are expensive but in general cheaper and more fun then Brioni or Kiton suite.

[@don-caruso]

Clothes make the man. I love my Brioni suits.

[@darrenporter1850]

Nice! I have a Belstaff Jacket

[@Le.BonViveur]

Love it!

[@mcscotty325]

Solid info. I don't want to look like someone who was born rich. Not a good look.

[@MarciaSantos-ox1fk]

I’d replace Brooks Brothers with Kiton. Nobody wears Brook Brothers anymore.

[@docf4f]

Madonna,Beckham....old money???????LOL

[@vipeton.8927]

Almost. Their kids definitely will be.

[@PerfectRodo]

Who else clicked for the Vivienne Westwood logo in the title image?

[@ideasamazon1698]

I love this aesthetic ❤️

[@piccalillipit9211]

*OLD MONEY **_DONT_** WEAR BRANDS* they have their clothes made bespoke - I know I am a bespoke tailor of historical menswear. *My advice to you* - buy secondhand [if its good enough to sell uses its quality], have it altered to fit you by a seamstress, have it patched and repaired until it drops to pieces, save your money DO NOT buy fast fashion or expensive things with labels and then start having your clothes made for you buy a tailor, it is NOT as expensive as you think and they will last you decades. My suit jackets will last 50 years. I leave 4" of extra leg on the trousers in case your son has longer legs than you - NO JOKE.

[@gockelxxxxxl9584]

A lot of those brands mentioned produce fabric for tailors

[@bharatc.sampat6406]

These companies are no more a peak product. Many more private makers have surpassed them. True Artisans. Not mass production. Bespoke makers. You yourself have a lot to learn about Old Money

[@theandreafedrizzi]

“Her-mees” 😂

[@ginkat1318]

So many I hadn't heard before. Sadly only one American company made the list.

[@paulbugoni2846]

And that one is marginal in terms of quality today sadly

[@straycat62]

Brooks Brothers? Alden? Without re-watching thats 2

[@paulbugoni2846]

@@straycat62 never had Alden so can’t comment on them but sadly most likely you are correct as most brands keep cutting costs.

[@bloatedsodium7301]

No. 11 - oshkosh b'gosh

[@supremepancakes4388]

I want to take this seriously but I stoped after the shot of a lady staring at me and lifting her skirt and show me her boots but in a other worldly model way….why does it feel so………..(I do love Barbour though!😂 You do know your stuff but that made me laugh!)

[@marialinares7809]

Love this Chanel ❤

[@Le.BonViveur]

❤️

[@paulmcgee1867]

Said Coco

[@nightrider12soul]

You forget the Swiss Bally shoes and Burberry classic rain coat

[@Le.BonViveur]

For the next video

[@archeewaters]

old money is not movie star names that are bandied about

[@Soldano999]

My family is old money i even hated these brands as a teenager they got me bullied in school !!!!! The definite list is: 1 - Lacoste 2 - Barbour 3 - Aigle 4 - Chanel 5 - Hermès 6- Burberry 7 - Cartier 8 - JM Weston 9 - Burlington socks 10 - St james (sailing apparel) 11 - Gant Anything not on this list makes you an instant nouveau riche whether you like it or not.

[@greentea-dg7ht]

Why they bullied you?

[@fengmin8]

lol lacoste is nouveau riche as fuck

[@irinka_kat]

Old money and new money is bullcrap. New money today will be old money in 20 years. And I've known old money who wear logo-ed bags, shoes and clothes.

[@surinderjitsingh8954]

'H' is silent in Hermes

[@AlonsiniGil]

I think more brands were missing, especially for more everyday use, such as Ralph Lauren, Lacoste, Tommy H… because you're not going to go through life wearing a Chanel or Loro Piana to go to the office, go to a polo match 🏇or take a walk on the pier 🛥️ And I think that Hermes no longer belongs to that select group of the old money aesthetic, since although an expensive brand has sadly fallen into the underworld of bad taste by exaggerating their logos on their clothes, pleasing that community called “new money”

[@johncaron4888]

I would add J. Press too!

[@paulmcgee1867]

Skin oils are what exactly?

[@Daria-bg3ds]

The contents is good, but the pronunciation is brutal.

[@Le.BonViveur]

We are working on it, thanks for the support

[@justjacqueline2004]

My bosses who are quite comfortable really don't own any of these products.All their clothes are made for them and the watches and jewellery are ancient as are the art works, so are they really not wealthy?

[@colasalz2]

how much can you butcher a name? yes.

[@mrg1911]

You forgot Patek Philippe….

[@Chahlie]

Jaeger-Lecoultre.... they don't need fancy magazine ads and are very inconspicuous, but the feel of one on is absolutely phenomenal :)

[@mrg1911]

@@Chahlie I LOVE Jaeger LeCoultre so much and prefer them over PP, AP, and VC…..but I’m not old money. 😉

[@AJohnson0325]

I’ve been eyeballing the JLC moonphase men’s watch for a while. They look like nice watches and one of the nice things is that I’ve never seen anyone else with one unlike the dozens of rolex submariners I’ve seen.

[@veljkovukovic5338]

Brooks brothers made in china , old money LOL

[@umis8341]

For people commenting on the pronunciation - isn't it an AI voice? It's not human

[@jodijackson8676]

Most of your examples of who buys these brands are not old money they are just wealthy

[@Le.BonViveur]

They are only examples of people with high purchasing power.

[@willisix2554]

You're right i really like Brooks Brothers

[@Le.BonViveur]

Great Brand

[@willisix2554]

@@Le.BonViveur yes, i have several pieces

[@arjielemeaux8523]

But you’re a broke boy

[@willisix2554]

@@arjielemeaux8523 Yiu really must be talking to your daddy

[@nigelbarker8726]

If, like me, you find yourself grinding teeth because of the absolutely f***ing annoying computer generated voice, mute the sound and turn on Closed Captions. It's good for the soul.

[@Danni696]

Forgot Tarjay

[@Le.BonViveur]

Next video

[@goldengalsclazy]

@@Le.BonViveur Tarjay is a funny joke referring to the US discount retailer, Target. :)

[@kimberlyperrotis8962]

@@goldengalsclazy We also had “Mervano” for a while here in California - Mervyn’s!

[@mr.b.4048]

Brooks Brothers similar to the quality classics of Dunn and Co in the UK, but sadly no longer around as classic quality became ‘unfashionable’, same as quality ‘brown’ furniture taken over by cheap DIY put together.

[@goodyan4453]

BaBa?? Give me strength.

[@jaysterling26]

Chanel, not at No.5?

[@Le.BonViveur]

Yes

[@RobertJonesWightpaint]

A) None fo the people you mention in this video are by any stretch of the imagination "old money"; and B) if you are going to make reference to Italian brand-names - at least pronounce them properly.

[@alexandrasmith7682]

Oh look! It's "Baba" ..... 😂. Interesting, but you are missing a number of day to day upmarket wear

[@morethan3756]

Purports to present what old money wear. Proceeds to cite Hollywood celebrities .

[@bahrana]

what about RRL, dude?

[@Le.BonViveur]

For next videos 🙌

[@jcs3330]

The 'authentic' lines of generations and 'old money' families I completely understand the brands they have become accustomed to and trust. But for those who invest in them who are none of the former, but only hope to 'project' that same image (that has taken generations of accustomed style and lineage identity etc,....would that not be frowned upon, and perhaps be described has an imposter, none authentic and completely giving the brand a bad image. Picture the established 'Rolls Royce' brand for example, with a full gold wrap and and 20 inch black alloy wheels (yep!, that has and is happening) just an example of once a great brand that has fallen victim to those 'projectors' and what was established and great has become accessible and just a 'new money' pimp ride.

[@Le.BonViveur]

👏👏👏

[@Sshooter444]

Please tell me this is a computer generated narrator

[@Le.BonViveur]

Exactly

[@goldengalsclazy]

says in a computer-generated voice, YES, it is!

[@KRW628]

I wear Brooks shirts. That's one out of ten.

[@Le.BonViveur]

Keep going!

[@guumbasofifa8194]

I personally really like the Swedish brand Cavour

[@Le.BonViveur]

I just find it, look great 👏

[@rainysunday6186]

Surprised for you. Madonna and Nicole Kidman is NOT old money.

[@jakecavendish3470]

Looks more like new money to me!

[@33Jenesis]

It pronounces “er Mez”, not “Her miz”.

[@peytonowen9716]

"Her-mees" 😖

[@shon7425]

I just started shopping at Brooks Brothers

[@Le.BonViveur]

Nice Brand

[@Nihilistictendencies1]

Nice style but most cant afford it. Wear quality but within reason. $1000 for a pair of loro piana cloth loafers is ridiculous imo.

[@gjd8849]

Would be nice if the voice over would pronounce the names correctly

[@CraigWedd]

Omg did he just pronounce it Her mees? it's er mez ffs

[@makavellitheprince5256]

Church’s & Bally is missing

[@Le.BonViveur]

For next Video

[@tommasovasta8323]

Among the italians Giorgio Armani (the black label) and Tod's either

[@paperchain1239]

Barbour. Carvella. John Lewis.

[@Le.BonViveur]

Loves those one