Top 10 Real Estate Lead Generation Ideas Ranked (Worst To Best)

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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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[@BrandonMulrenin]

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[@jamesfestini]

I wish I had the power to change to word “lead” to “inquiry.” Most of these online sources are generating inquiries that you need to convert to a lead. When you prospect by phone and door you get a lead. It’s semantics I know but it hurts to hear these online inquiries be referred to as a lead. It’s like calling an open house walk in a lead. It’s not until you qualify. In a world where people are so eager to push pronouns I would love to also push proper adjectives too. Perhaps just by calling it out It may be hard for some of us to understand-hear it. Expectations will also be in line with reality if we follow this path. Thanks for the knowledge.

[@BrandonMulrenin]

I agree 100%!

[@Homes_For_Sale_By_Ray]

I have been getting all my clients through the Employee homeownership assistance program. This eliminates the onesie-twosie transaction model and you don't compete and no cost

[@Letthykingdomcome610]

How can I access this? Sounds promising

[@Homes_For_Sale_By_Ray]

@@Letthykingdomcome610 this will be completed for distribution shortly

[@WashingtonHomeCollective]

@@Letthykingdomcome610 Same

[@Joe_Murphy-REV_Realty]

It was so endearing to watch you guys light up, when you started talking about open houses!! You made we want to go do one, RIGHT THEN!!! 😂😂 This was a GREAT video! I sent it to agents in my office, that are dear friends! Thank you guys!

[@BreakfastKnight]

This is the best video I've watched on this topic.

[@rowenaevangelista5251]

As an Agent, sometimes I can't relate with the topic, because in our country, we sell houses owned and built by Developers. In your country, you sell houses owned by individuals.. We are convincing clients to purchase a house, While you focus on convincing owners to sell their houses..

[@TNHEROS]

Thank you guys, I took a break from my business for a couple months, now I’m coming in with intention.

[@chadfootball96]

Just got my license last month. Have done 5 open houses(at least 1 per weekend). Some door knocking. I am not in a financial position to walk away from my w2. Trying to figure out the lost effective way to lead gen with limited time resources.

[@Squid2005]

I just got my license a couple days ago, still picking a brokerage. This was super helpful thank you😊

[@ceason62]

How has the journey been so far ? I’m in the same process now . Did you go solo? Or join team?

[@Squid2005]

@ haven’t joined a team, just starting out doing rentals, nothing major

[@shannonvonburns5444]

I am joining my husbands real estate agent practice, and this was very helpful to encompass the lead gen priorities and tons of great ideas for me as an assistant. Exciting. Thank you

[@albertomendez4485]

This is the first vids I listened and is the one I d like the most : ) and this one is the 2nd one Real Estate Lead Generation Ideas Ranked (Worst to Best!) : )

[@AnnBoyle-p7v]

Brand new to the business. How in the world do you do an open house if you don't have any listings?

[@tonig6892]

Ask other agents in your company who have listings. Some will be happy for you to host on their behalf.

[@unnik4265]

Great video, man. These lead generation strategies are solid, but cold emailing can add the extra touch. Mystrika is user-friendly interface makes it a breeze to set up and manage campaigns. Automatic bounce detection has saved me a lot of headache. With A/B testing that supports up to 26 variations, I have seen my open rates jump. The pay-once-use-forever deal is pretty incredible too. It is worth giving it a shot if you want to boost your cold email game.

[@youremeraldagent]

Boomtown charges $1155.00per month for a single agent.

[@shannonholtrop]

Yes, My son lives in Wilmington NC...great area!

[@victorpaulino1951]

Home of the GOAT! Michael Jordan.

[@JessieCapistran]

For the direct outbound outreach, how are you getting the phone numbers to call? I can't figure out how to contact expired listings. Is door knocking my only option?

[@DaChoopaKabra]

In your professional opinion, without giving me legal advice, do you call numbers on the DNC list when attempting to get expired listings on the phone?

[@Purpose3714]

You should title this… watch BEFORE getting your license. 🙏🏻

[@christopherarias6190]

When referring to open houses, would you work another agent’s open house and through this approach acquire leads? Thanks.

[@ScottWilliamson-u5i]

Hey Brandon, I am a new (4 months in) agent. I have closed one buyer agent deal and have 4 listings coming. Just doing my due diligence, I have dug into the FSBO and expired. I live in Placer Co., a "suburb" of Sacramento Co., CA. When I pulled my FSBO and expired (going 12 months back) I had just around 500 leads with about 460 of them expired. Next to now FSBO. How can these lead/dialer companies say I will have all these lead opportunities when just by pure stats in an area of CA like I live in, the numbers talked about does not exist? I have dug into my bag of past marketing knowledge to come up with my short-term and long-term planning. It was just odd how the all the dialer talk numbers don't add up. Thoughts?

[@auctionman707]

Ive been told that doing open houses for FSBO or for an agents in different brokerages are not allowed. Open houses are considered marketing and representation. So, if you do an Open House for a FSBO, you are marketing that home and coming off as representing the seller. You can do open houses for agents in your brokerage because the broker owns that listing.

[@Veteran_Nerd]

You can hold an open house for an agent in another brokerage as long as you have written consent, unless your particular brokerage forbids it. There is no law/rule preventing it though.

[@jamesmassman3702]

Do a one day listing agreement. Just have a plan for unrepresented buyers. FSBOs attract BBOs.

[@auctionman707]

@@jamesmassman3702 I know someone who did that and they got fined by the mls for not inputing the listing. If you input the listing in the mls for one day, then it becomes an expired for all real estate agents to fight over.

[@JohnKlick]

What does BBO mean?

[@Flip_0ndemand]

Hey Brandon, I love your content very helpful for a new agent. I need help with 2 things, (1) It's dec.1 is the link to try vulcan 7 still available. And (2) is there a way a new agent can build his own diy fsbo back up plan if his funds are very limited like just getting by limited. Asking for a friend 😅

[@robertfuentesrealestate]

Hey Brandon! Is there a way I could learn more about your client that does 2 open houses a day?

[@peteralvino7902]

Brandon...What city was Michael Jordan raised in from a toddler till he was drafted by the Chicago Bulls....Wilmington NC..😅

[@Squid2005]

I actually cannot believe that more people haven’t watched this. Like what are these agents doing

[@EliteAtlantaHomes]

Facts

[@PortlandProbateResources]

Do you coach on strategic partnerships (#2)?

[@jjfade2391]

Awesome stuff as usual guys!

[@veronicaszafranski1519]

Small town of 10k people here, open houses are not great. Everyone already has a realtor and they are just stopping by. I have NEVER converted an open house lead.

[@zachlucas]

There's a Wilmington NC! If you want to check it out, or need a real estate agent here, I'm your guy! :)

[@Veteran_Nerd]

Great info, thanks guys!

[@realtybydrc778]

Brandon thank you for always delivering absolute value.

[@amandasmith9232]

Great guidance! Thanks for the information.

[@rearcars]

Activity equals results over time.

[@Homebody768]

Hey love your content. one minor thing that was kind of annoying me in this video...your microphone is in focus but you are not.. did you see notice that?

[@jesseryanherschell]

Wilmington - sounds like you’re an Outlander fan sir.

[@mohammadtahir4150]

Wilmington is in DE😊

[@romanrivera7418]

Very good. Thank you. Appreciate it.

[@homesbyjarrod]

Great video 🎉

[@YourPowaySanDiegoRealtor]

Great video. Would love a video on blogging. Thank you!!

[@TonyRodriguez-xh2xf]

I really liked this information

[@DanKohan]

Super helpful!

[@LifeWisdomTV]

$10 per lead?? That’s millions

[@henrylam867]

27:30 Your vibe attracts your tribe! @anti.prophet

[@Lewtubie]

Great video!!! Thank you!!