Tor Myhren at TEDxDU: The Daydreamer's Dilemma

Tor Myhren [President / Chief Creative, Grey Advertising] dives headlong into the creative process that gave birth to the ETRADE Baby and other pop culture hits.

[@natedavis]

One of my favorite quotes was his passing observation on coffee shop culture: "Go to Starbucks, and nobody’s really enjoying their coffee-they’re all typing. They’re texting…." One could extrapolate that part of the challenge to creativity is that we're rarely present and focused in a single moment. Also an inspiring quote from the client that "You can't work on my business if you're afraid to make heroic failures." If more businesspeople had that attitude, there would be a lot more great advertising out there!

[@anniekarinarichardson5638]

This is a good speech. Why this have less views than others content.? I loved it! Very Helpful! Thanks a lot!

[@LisaNYC70]

Very interesting and informative. One issue is that too many employers KILL the creativity in their employees. They always seem to think they know the answer when in truth, they are do not and are just being pompous and arrogant due to their postition.

[@DiegoCorS]

This ted talk is so underrated

[@thelauraContreraas]

So, where is Tor Myhren now? Tried looking him up on LinkedIn but based on his comments I guessed he doesn't have an account 😅

[@EHuber-oi7lf]

He actually is the Vice President of Marketing Communications at Apple now

[@QualalbatrozPt]

Cool talk! Be Creative!

[@Happilynumb]

I wonder where the baby trader is now and I hope Lindsey is recovering😢

[@goncalobranco8268]

This is not creativity, this is superficiality with no vision. Playing like kids with no deep understanding of life, leads to talk about ideas apart from means of production... is it not a problem that USA doesn't produce anything anymore, just ideas? Isn't that diesel commercial creating a knew form of dualism in society... maybe bullying behaviors. I believe all he says is right at some point, but not all ideas are acceptable.