TRYING *NEW* ION BRIGHT WHITE CREAM TONER

whats up guys! today i try out the new ion bright white cream toner in the shade platinum lace! for some reason i can't find these online?? i got mine at my local sallys beauty supply.
more hair videos:
about blonde toners: bit.ly/2njwmd8
toning hair for beginners: bit.ly/2os9mEY
how to fix orange hair: bit.ly/2n5wc8M
how to tone darker or brown hair: bit.ly/1ZbOBcb
how to bleach roots and tone with wella t10: bit.ly/2mVGzLQ
wella t28 demo: bit.ly/2njBdee
wella t11 demo: bit.ly/2mVPzAu
current hair product favourites: bit.ly/2on3HAF
easy/lazy heatless hairstyles: bit.ly/2pBF7Qp
how to balayage on dark hair at home: bit.ly/2osfSf3
how to tone with purple shampoo: bit.ly/2oOyMOQ
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Business inquiries: [e-mail]
my insta: somegirljess
ABOUT ME
Hey guys! I am a Canadian beauty "guru" - lol not really. I just love makeup, hair, fashion, design.. and I enjoy documenting these things. I'm not a false-eyelash, perfect nails, hair extensions kind of girl. My channel is for the everyday person - the lazy person, the person who colours their hair crazy colours once in a while, the person who has a budget and can't afford tons of expensive shit, the person who skips steps in the stereotypical beauty routine. This channel is evolving into something I'm really proud of. Join the fun, subscribe if you want, and we can be everyday people together. Y'know, if you like that kinda thing.

[@TeeLee919]

Hi everyone! Ok so I did some research and called the number for Ion on the box because I wanted to know what the tones were on each swatch for each color so here they are: Icy white has a blue base, Platinum Lace is a neutral, Snow Cap is a grey/silver base, Spring Blossom is a pink base and Lavender Moon is a violet base, all of these are Demi to be used with a 10v for toning, not lifting! And for my bleach blonde ladies that bleach there roots, Ion has a creme bleach lightner called Brite white, it is amazing I used it yesterday on my level 6 root and worked awesome! I used the Ion equivalent to Olaplex and holy crap! I am truly impressed!!! Hope this helps!!

[@cassiecook6107]

TiLi Beauty one question 20 peroxide Will do ok or not

[@TeeLee919]

Cassie Coock you can use 20, it will lift another level of your hair but it will also deposit the tone into the hair as well making it a permanent color. So let's say you use violet on very pale yellow root area using a 20v will lift it to almost white and deposit that purple tone so you will have purple roots! Depending on how long you leave it on for .Hope that helps!

[@blueeyedbb7777]

TiLi Beauty thank you 😘😘😘😘😘

[@ASMRyouVEGANyet]

TiLi Beauty what is the Ion equivalent to olaplex?

[@TeeLee919]

ASMRyouVEGANyet? It is Ion color brilliance absolute perfection booster, it's a step one and has a step 2. It is amazing!

[@Vanessa-tz1ll]

This was super helpful! Thank you! I'm literally squatting in the floor at Sally's right now making this decision.

[@natashajayabalan2386]

Vanessa Bolash relatable

[@Jazmin889you]

Wow same 😂

[@tara2810]

Holy shit I’m in a deep squat in Sally’s as I write this

[@SilverTrickster13]

I just got back from Sally's after doing this same squat lol

[@mulliganstew72]

I’m squatting over my bathroom sink with a head full of bleach LOL

[@leftbrainfemale]

I am in *love* with this toner. I did the Spring Blossom and got exactly what I've been looking for. Lovely shade that isn't silver, nor pink. Just a lovely pale beige platinum - really a nice warm platinum with no gold.

[@smOVERCOMINGITALL]

I have been trying to bleach out the red in my hair and I have commented a few times on your videos and I have FINALLY achieved what I was going for. It took a good 3-4 months of bleach, dye,bleach,dye,bleach,tone but I have gotten all of the red tones out of my hair! I thank you and your videos for giving me all the information I needed! The toner videos helped me so much and I am seriously so glad I found your videos. After About 12 years of horrible box dye and multiple red box dyes at that I have gotten my perfect blonde. My hair is still in tact! I got trims after each bleach and some of your products from your damaged hair videos and those saved me some disastrous times with my hair. Thank you so much for your videos!

[@deellem]

I went to Sally's right after I saw this video and found it no problem. It worked sooo good! I have never really liked the wella toners so I am very happy to have another option. Thanks for posting!

[@SmileKidOFMusic]

The last 10 months ive been bleaching my hair, and though ive been doing extensive research, your videos have definitely have helped as a resource!!! Thank u so mufh for ur hard work and putting content like this out there~

[@jeanettehead3757]

So I went to my local Sallys after seeing this and growing very tired of my yellow brassy hair. Needless to say it worked out great! Wasnt as light as I thought it would be but evened out my color nicely and helped a lot with the brassiness! I appreciate you uploading this!!

[@mindyc.1941]

You're the only diy hair guru I trust! Thanks for being so helpful and thorough in your reviews. I recently dyed my hair platinum blonde at home and it turned out surprisingly great 😅😅

[@joysullivan2178]

Thanks for doing this! I already bought the product and was thrilled there was a video showing the process. I'm going for it now!

[@alexhale3531]

Recently used this product twice. The first time I used it my roots had pulled very orange and I panicked and applied the toner all over my head and left it on for 10 minutes. My roots toned down considerably but were still gold and the rest of my hair was super drab grey. I waited a week or so then rebleached my roots and got them pale yellow then I applied the toner with 10 volume to my damp hair at the roots first then after my roots were covered I pulled the toner through to the ends for about 5ish minutes probably a total of 10 minutes tops toning. The results the second time was a perfectly light silvery platinum that I am absolutely in love with. This toner is great but is deceptively super pigmented even though the toner doesn't turn as purple as wella

[@SpookyMelChan]

I actually really like the colour. Your hair looks really soft and silky afterwards.

[@pinupgirl9160]

Melissa Ambrose after I used it, it did make my hair very shiny and soft even though I bleached it to a very light blonde before I applied the color. I would totally recommend this color!

[@heatherwhite5748]

I picked up a box this past weekend, and am getting ready to try it out before our vacay to the lake this weekend!! I'm so excited, I seen them on the shelf when I went in for something else and they completely distracted me, and I forgot everything else I went in for! Thanks for the video!!

[@wyldecricket7244]

To all ya girls watching this vid... you have found THE DIY GURU for hair and makeup!!! This girl is laid back...absolutely HILARIOUS at times and she "says it like it is", which I sooo appreciate. I've been watching her vids for a few years now... ((unfortunately I found her AFTER I bleached my locks and lost over TWO EFFING FEET OF HAIR )) and she has been my guide and inspiration ever since ... so thank you jess.

[@beccarubak4977]

this turned out so good!!! i love it

[@jessicatyler2329]

Literally love your channel. You have taught me so much!

[@audaciousred]

I love it! The best part, from what I've heard, is that ion is cruelty free! I can't wait to try this

[@xXCutieOfDarknessXx]

Thank you so much for posting this! I just saw these in the store the other day and loved the way they looked and sounded, and started searching for them online but couldn't find any reviews or anything. I'm thinking about using the Snow Cap shade and doing a shadow root with the Titanium :)

[@Tsheffield510]

I saw this last weekend and wanted to try it but didn't know enough about it. I looked it up on KZbin when I got home and nothing!!! Surprise your video pops up in my feed today! Sweet! I so want to try it now. :)

[@ciaomamabella]

THANK YOU SO MUCH FOR THIS VIDEO! I almost applied this like dye depositing and then I was like “you know? I should probably look this up first.” Thank you! At least now I have it for when my highlighted hair gets brassy!😊🙌🏼

[@smartgrrl8]

I love watching your videos - although they always give me that itch to dyeing my hair! I love the song you used in this one!

[@202transmissions4]

Thank you for the video... I just purchased and was hoping someone put a video about it .. :) your hair looks great

[@simonegodwin]

I love this toner. I think your hair looks great!

[@ksjanetka]

In the natural light, your hair was FI-YAH! Love it. I want to try this stuff, my hair is like a level 8-9 and I have some brass, I think if I hook this up with the Wella developer for the demi permanent (it might be like 5 vol.), it'll darken it up a bit, which I don't mind, but it'll knock the brass right out. Thanks for posting!

[@AlexandraMorris]

I literally went to Sally's the day after I watched your video and got some too- I freaking love it. Leaves my hair softer than using the wella toner it also wasn't too purple or blue, I got a great result. I did wash with a cleansing shampoo right after and it was toned perfectly without looking muddy or dull. This will be my go-to from now on, thank you!!!! 🙌🏼😅

[@kamrynyoung8870]

Alexandra Morris how long did you leave I️t on for?

[@TheStudnut]

it really depends on how much you need to tone. like in the video, jess didnt leave it on for more than 5 minutes, but the directions say 30-40 minutes. i would just watch it and see how it develops. it will also fade with each wash

[@amandadavis7653]

Alexandra Morris how long did u leave it on. I currently have it on my head lol

[@amandadavis7653]

The instructions say max 25 min

[@AshleeRose]

The result is really pretty!!

[@nekomeow3161]

finally a video on this toner I found it litterly when it first came out and wanted to see other shades

[@EricaDae]

Your hair looks great omg! I just bought the one in snow cap and I'm so nervous! Lol

[@alexhale3531]

You should try the Spring Blossom toner I just tried it last night to retone my hair in between root touch ups and it's gorgeous I put it 1:2 with 10 volume for 10 minutes and it is a beautiful pale beige with just the faintest of a pink cast it's a very pretty shade

[@pinupgirl9160]

I like this color too. I'm a licenced cosmetologist and decided to do my whole head this color. (But less silver) so I bought the exact same color and used it as a toner mixing it one part color, two parts peroxide (10v). And it turned out so good! I'm obsessed! First I bleached my whole head to a pale, pale yellow, then washed the bleach out. I kind of look dried my hair a little bit so that it was damp, and then I applied this toner. it turned out exactly like this watch looked. I am stoked! It looks like a platinum- white - blonde. I'd recommend this toner for people who want to have platinum hair. You could also mix the color and equal parts and apply to dry hair like she did then you can get more of a silver Hue to the color.😍

[@kamrynyoung8870]

Pinupgirl83 Lawson how long did you leave the toner on for?! I’m about to do this 😍😍

[@alainllamas1161]

how long did you leave it in for?

[@pinupgirl9160]

Kamryn Young I don't remember how long exactly I left it in for but it was not more than 15 minutes. What I like to do is watch in the mirror and watch it change. Once it's the color that I like, I wait a couple more minutes and then I wash it just to make sure that the color really gets in there. Sometimes it'll look more silvery while the color is on your hair then once the color is rinsed out. I'm doing it again right now and I am totally stoked because I love it!

[@pinupgirl9160]

Alain Llamas. Same as above. How did yours turn out?

[@alainllamas1161]

Pinupgirl83 Lawson awesome! I haven't done it yet, my hair is already platinum but with strands of black hair so it looks a bit more dark, but I'm gonna bleach and tone it in a few days

[@atsilawaya]

the same exact demi/toner that I just used last week ...after a few days I was tired of the ashy silver look and just used dawn dish liquid and some baking soda to make it fade faster lol now its almost perfect! one regular wash should do the trick for me.... and it doesnt come out as advertised on the swatch but it does work....fast too lol

[@tamsinbrown8305]

Your hair is literally so long now I hope mine grows just as fast and strong again! xox

[@madalynnmillspaugh2168]

I have this in my hair right now, about to rinse! Nervous but excited. Really hoping my hair isn’t too silver

[@lexy604]

I love it toned my hair so perfect and I have very red undertones

[@addysgodsprincess4894]

Love the results!

[@Erika-gm2tf]

It looks so good now!

[@kristenm.5437]

Can i just say-u are saving my hair (which is like 705 of my personality). Ok so I just went to a stylist who said"don't worry blonde is MY THING!" and then charged me 150 bucks to bleach my hair when I wanted a balyage anyway. It is now white in front/top, yellow in some parts and orange in the back. She did no toning, and now I look like Draco Malfoy's grandma. You said you weren't a pro, but maybe you should be. I would happily give u 150 bucks to do my hair, girl. I'm going to look at all yr vids, and follow along.THANK YOU!!!!!!!!

[@somegirljesskent]

[@TheStudnut]

girl, if you go to a stylist and you don't like what they did, make them fix it before paying. that's their job. they should not let a customer leave unhappy.

[@sleepingphoenixreadings]

lol Draco Malfoys grandma :D haaaaa love it

[@audreymonroe9173]

just subscribed i actually loved the end result ! and i think we are both weirdos who do crazy stuff too their hair !hopefully i find this at my local sally's!

[@LucyLuCow]

I needed this. Thank you!!

[@mikeandmom8797]

Looks beautiful!!!

[@HeartacheAndWhiskey]

Your glasses suit you so well! What brand and model are they?

[@MsLessette]

i love your hair videos! I do have to ask if you have tried the new absolute perfecfion hair booster in your bleach and toner mixture? can you do a video tutortial or review on it? thanks (i recently went back to blonde after a few years of being my natural brunette self)

[@alexhale3531]

Have you tried any of the other shades yet? I'm considering trying either the platinum lace icy white or snow cap. I've been platinum blonde for forever and always look forward to trying new toners

[@SheLovesBarbie]

Omg I tried the lavender moon one love it!!!!!! I want to try this one next!!

[@jodiberry8926]

Josie Courtney how long did you leave it in and did it remove the yellow

[@juliepoe5897]

Just bought the icy white toner to try today. I am looking forward to trying it. I have some bits of bleached ends that are yellowing a little.

[@somegirljesskent]

Julie Poe let me know how it compares to the one I used!! 😀

[@juliepoe5897]

It came out pretty well. It was very silvery.

[@cassthedancer]

I just tried the rosy one (I think it was called spring blossom something?) a few days ago, absolutely love what it did to my hair!! I was actually nervous to use it because I hadn't seen it on your channel and you're bright blonde goalsssss 😍😂 looks amazing on you!!

[@somegirljesskent]

:) :) thanks love!!! what colour did the rosy one turn out?? was it like light pink or super pale/barely pink?

[@jennapsyed]

i used snow cap mixed with ultra blue with 20 v and left it on for 20 min on my extremely long natural curly level 8-10 blonde colored hair. I loved the results, and it looks like an icy silvery white, with a blue tint to it. I will def try some of the other toners from ION. All I use is Ion products anyways!

[@alacentari7796]

Question: did you bleach or use high lift color on your hair before using this toner?

[@meowscutie]

I saw them yesterday, I keep trying to find real results. I have a client that wants it.

[@RealCoolWorld]

Thank you for this video. I watched several others and they were busted. Yours is real and relatable. 😎

[@christineszymczak3085]

Did u like it better after washing a few times? Have u tried any of the other colors of these ion creme toners? Love ur videos by the way!!

[@abigail_franco]

I need to try this asap!

[@bell4tull868]

I used the same toner mine came out great no more wella for me. I also got snow cap which has a violet base and platinum lace has a ash tone. also how long did you leave yours on for??

[@kaleidojess]

I saw a white ion product and I was wondering how it would look, since I have streaks I’m hoping it actually comes out white, that’ll be cool. I think the silvery look is refreshing on you.

[@janetwhitten2643]

oh I love it. Sorry you are not sure about it. I have a tube of it right here and I have light yellow roots and am afraid to use it. But I think I will do a swatch of it. Maybe. But I googled how to do it for the yellow hair and the rest of my hair is whitish platimnum. Should I try it??? And it said to use 20 developer?? Scared

[@BBonds-mf8cw]

Oh I like that. That color is exactly what i want

[@sophialafferty64]

i recently used the same brand of toner in lavender moon. it did not turn my hair purple but it did turn it a very light silver blonde. i let mine process for 20 minutes

[@SilverettaRose]

Sophia Stanley I was actually curious about that color. My hair is platinum blonde and I wanted to tone it a bit but I thought that color would make it too purple

[@sophialafferty64]

kryscateyes​ mine didnt turn out anything like the swatch in sallys

[@Coppertonebengals]

Do you have photos?

[@jodiberry8926]

Sophia Stanley how long did you leave the lavender moon and did it take yellow out

[@JANsEffectHouse]

@@jodiberry8926 inquiring minds need to know....lol. I want pics too. I was just getting ready to take back lavender moon.

[@amdino6197]

I used the lavender color on my kinda yellow hair and you couldn't tell I had yellow at the start it was a nice light purple basically what the swatch was (I have bleached light hair from a medium brown)

[@sandyclaws5908]

I subscribed 20 seconds in. I love your vibe

[@callmecourtney244]

I love the realness 😂❤

[@deygon89]

Will this work if i have orange highlights? Can i just apply it all over my hair? Your hair is sooo beautiful!!

[@prettygirlswag124563]

question do you have to have bleach hair to get your result??

[@RavenVargas27]

Wow looks amazing

[@bonnyfletcher1736]

If you want to get the platinum lace to come out looking like the Swatch you first need to bleach your hair then put the Platinum lace toner on, that's why hairstylist have told me and that's what I've done and I get the perfect Platinum lace color

[@RockChick63174]

She did bleach it.

[@bgs03548]

@@RockChick63174 no..she didn’t the 10% bleach is only to deposit the color. But if her base was more bleached it would be more platinum.

[@xXCutieOfDarknessXx]

Just used Snow Cap and Lavender Moon, and the swatches are very misleading. The Snow Cap is pretty similar to Wella T18, and I think it's a gentler alternative. It didn't turn white like the swatch at all, but still a pretty platinum/ash blonde. Lavender Moon is just a little more silvery. So overall, I'd just say that these aren't as intense/pigmented as the swatches or even the names suggest.

[@TheStudnut]

most swatches are misleading. they are pure white hair dyed whatever color they are advertising, so its never exactly the same.

[@ashleechase8050]

You have to have level ten hair before it can turn white. 💜

[@hayleyangel3078]

I am so glad you made this video! I couldn't find this product or any reviews for it online, aside from yours so thank you

[@magpie06]

Your hair looks beautiful, color-wise, and very healthy and shiny! I would definitely try that product because of your results, and I'm a licensed cosmetologist. I wonder why you chose the Platinum Lace rather than the Bright White? Of course, the swatches you see are what your hair would look like if you were already basically almost platinum, maybe just slightly yellowed...you appeared to be a Level 9 blonde when you used this. (It's hard to see what the TRUE color of your hair before and after is, though, in artificial lighting and on video.) Every time you put color/toner over hair that already has color, it will look different. Nice job!

[@magpie06]

Oh! The Bright White is the name of the toner line...I see. :)

[@nytichat]

As soon as I saw your video I went to Sally's bc I was due for toning. I def liked how this left my hair felling better than Wella does and I also got the silver results... do u plan on trying the pink or purple tinged ones? If so will you make a video pretty please lol

[@somegirljesskent]

haha I don't plan on using those colours, but I always film anything I do to my hair at home :)

[@SweetUareDesi]

Love your personality

[@adamkirstein5390]

Great video ! im in Toronto nice raptors hoodie . How long did you have it on in total may i ask?

[@lizziemeiners4927]

Does it matter if you use 10v developer?

[@cassandragriffith4506]

thank you for the video and review

[@princessaurora8121]

Girl I just bought icy white ion! Wish me luck

[@trindasanchez2359]

Looks very pretty

[@corazon5929]

I just love your make up and hair, with your pale skin tone. I'd like to go pale and not worry about tanners and whatnot, but my hair is about a level 5 brown and Idk if it'd look good at all or not. I think it goes great with your super light hair.

[@somegirljesskent]

it's all about confidence!! anyone can rock anything! :)

[@Legitlashes]

Damnnnnnn it looks so good 👩🏼😯

[@taylornicole436]

My hair is medium-dark blonde (lv 7-8), balayage to bleach blonde (lv10). I don’t want to change my darker hair, so should I only tone the bleached parts with snow cap?

[@somegirljesskent]

Taylor Nicole yes! Only get the toner on your bleached parts :)

[@wendy8561]

🛑🛑Please help my box of this didn't come with the paper inside did you use 4 oz of 10 vol developer it will come out super grey on my hair I have yellow tone or brass too watched slot of fails that came out to grey please help

[@lalajobo]

i saw this in sally's a couple weeks ago, but i had just had highlights done, so i didn't buy it. i like how it looks on you tho!

[@johannepasion7917]

I have just used this as well and it has given me a dull casting on my hair. Does this toner fade eventually?

[@somegirljesskent]

Johanne Pasion yes it does fade after a while. After 5-10 washes it looked better

[@jenniferanstett1264]

When I went to sally they told me I didn't need a developer with this brand of toner but then I opened it at home and the directions said mix with developer?? Will it work at all without the developer ??

[@stickinsect7374]

Jennifer Anstett no

[@alainllamas1161]

how long does this toner last for? also, how does it look after a couple of washes, even when using a purple shampoo?

[@tovahromanov7414]

4-6 washes and it starts to fade. Use a white conditioner with a vegetable dye and you can keep it vibrant! You’ll have to know your color wheel to know what color to use and mix though! Great pick me up if you don’t have time to tone, just color conditioner and you’re ready to go!😉👍🏻

[@estephaniecarrillo5328]

I normally use 30 or 40 developer would I have to use a 10 developer since it's a different product?

[@somegirljesskent]

yes. youre only supposed to use 30 or 40 volume when you're lightening your hair.

[@Canary__]

Omfg I said the same thing!!!! I work for Sally's and I wanted to try it too and I had tried snow cap, and I have already white bleached hair. Sad part is, when I applied the colored, it actually tone DOWN my white bleach color instead of going higher. I do have the same tone of hair color as you right now this is so upsetting lmao

[@laukahh]

I think this hair colour is the best so far!

[@TJ-di1iq]

Bought some today. Think i may need to go lighter. Ty

[@katrerina1085]

You should try the ion violet intensifier permanent hair additive. It does a really good job of toning out yellow and gold tones in my hair and it doesn't tinge my hair violet. I think it's a fairly new product at Sally's so no one really knows about it! Thanks for all your informative videos!! 😊

[@ASMRyouVEGANyet]

Kate H thanks I'll try it!

[@shastalove7157]

Kate H I have some can I add it to bleach or can I use it alone with developer im out of toner

[@carissakaisen5264]

Can someone tell me why I was told to use 20 developer the first time I toned and now they're telling me to use 20 dev again on my bleached hair... and now I'm using loreal powder bleach and a toner... my hair was super light brown the first time I tried to bleach it with loreal box platinum blonde. My profile pic is before I bleached . Why is it that some of yall are using 10, 20, 30, 40.. I don't understand.. especially if my hair looks similar in shade to ppl who use 10 or 30 developer

[@katieboopthomas]

I love your videos!! Are you a Raptors fan? I don't have a favorite team, but I love watching the NBA!

[@somegirljesskent]

my family are big raptors fans! me, i'm more of an NHL fan. but I like the sweater :) hehe

[@manolamoro887]

I love the intro

[@barbee1luv]

so pretty! how long you leave it on for? 😊

[@somegirljesskent]

only like 5 ish mins :)

[@adri599]

Are you still doing your own roots with a smudge? I recall in another video you said you were going to use foil and do it yourself.

[@somegirljesskent]

I had a stylist do a couple foils for me on the top! but I haven't done anything since, just growing it! :)

[@kelleymcdaniel2129]

Would you say this Ion toner is less damaging than the Wella toners? And would you say the Ion toner lasts as long as Wella toners?

[@somegirljesskent]

Kelley McDaniel if you use 10 volume developer, then yes it’s less damaging than wella (because Wella recommends 20 volume). But keep in mind that you can use 10 volume with wella too - it will just be less damaging and maybe a little more pigmented in the hair. In terms of longevity...wella probably lasts a little longer, but only when you use the 20 vol. this is because 20 vol is stronger and get get deeper into the hair vs. 10 volume can’t get as deep

[@kelleymcdaniel2129]

Thanx😊!

[@GoogleAccount-jg5vd]

I will say though if you already bleached your hair very light, this stuff will turn your hair silver. Now if that's what you're going for than great, but if it looks like its getting too dark, don't freak. Rinsh your hair with shampoo in hot water to dilute the color and use a keratin mask to treat any drieness. I noticed when I hopped out the shower and it was still wet I was scared that I was going to end up with grey hair, but once I towel dried it I noticed a huge and almost immediate difference

[@msvelvetleigh]

since these are a toner they are not going to look like the swatch in the store. on your hair. they ate meant to cancel out unwanted tones

[@Lindsay1980]

I ran over (well, drove over) to my Sally's to try this and they didn't have it:( What Sallys did you find this product? Maybe I just need to wait a bit. Ha. Thanks for the vid.

[@michelesaint1662]

Love it!

[@Jill221]

I'm about to try the platinum lace now, I'm Just a little nervous I don't want it to turn my super blonde hair grey. I'll let y'all know how it goes!

[@bellaknight1319]

Natal ie Arzola how did it go?

[@anaflores9110]

This toner is made to be used with 20 volume and to get the best result you need to make sure your hair is lighter enough like an inside of the banana. Im a hairstylist and the toner works very good

[@somegirljesskent]

Ana Flores the directions for this toner says 10 volume for toning! Should I not have gone by the directions?

[@ericaharriff6705]

This toner is def made to be used with 20 vol, not sure if you misread the instructions but they do say to use a 20 vol. I work for Sally's, so I sell this stuff daily, and I do hair on as well. Almost all toner is made to be use with 20 vol developer. Maybe try with the 20 vol for better results next time.

[@sarahbeth692]

Erica Harriff it def says to use 10

[@elizabethmiele3653]

The directions in the box say 10 and website says 20. I'm sitting here ready to dye and am unsure of which to use.

[@MimMim-hs2rs]

Erica Harriff says 10 and the girls at Sally said 10, I didn't buy it because I have 20 at home but I'm now not sure because I simply want to tone the pink I originally had and the red and yellow I still have but I don't want silver or grey. Ughhhh, I'm such a chicken. Any advice will be great!

[@codedelyricgaming]

I thought it was Sally's with an 's too... its not.. never has been... something the woman inside sally beauty supply freaked out about when I told her , saying the sign must have lost the s (It did not)... confused ? Google or youtube search the Mandela Effect.

[@TJHarrisons]

Like you, I'm naturally a Level 8 blonde. Out of high-lift Shade 12 Ion Color Brilliance, Wella Color Charm, & Clairol Soy4Plex, which would you say offers you personally the most lift with virgin hair - i.e., touching up only roots?

[@somegirljesskent]

hmm, I'm not sure. I don't like lightening my hair with just a hi lift because i find it always goes a bit brassy even if its an ashy colour. but i really like the creamy formula of Clairol colours, so that's what i'd go for!

[@TJHarrisons]

somegirljess Thank you so much for answering - it's really nice of you to offer what you've learned. ❤

[@TJHarrisons]

Ooh, one more question if you don't mind? Have you given Wella Color Charm 12a/1210 Frosty Ash permanent color a shot? It has a blue base. My experience with most high-lift blonde is the same as yours - EVEN using 40-volume for 45 minutes & being a level 8 naturally!!

[@somegirljesskent]

Trades C I've tried it but only on already super light blonde hair. Not sure what t would do to darker or virgin hair!

[@hotkingson]

I used the ion platinum lace after bleaching my hair several times (4-5) from my natural black color hair and it still wasn't light enough to be platinum lace so I finally took a box bleach hair dye from target to my brassy hair and stripped it all put to try again and fried my hair