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Marketers sell a variety of products. Here we discuss four specific types of products people see in the market. There are convenience products, like candy and toilet paper. There are specialty products such as brands people specifically search for. Shopping products that consumers compare and search for a lot of information on. Unsought products, these are products that consumers do not even realize they need.
Filmed in Prague, The Czech Republic
Copyright Mark Wolters 2019
#marketing #principlesofmarketing #prague
Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the KZbin travel channel Wolters World.
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