The 4 Cs of Marketing - How to Market with People In Mind

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up with a more focuses marketing mix focused on those clients.
Here is the 4 Cs of marketing. Consumer Wants and Needs vs Products. Cost to Satisfy vs Price. Convenience to Buy vs Place. And Communication instead of Promotion.
Filmed in Bratislava, Slovakia
Copyright Mark Wolters 2019
Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the KZbin travel channel Wolters World.
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[@faithkalu5663]

I don't think I've watched a better video that explains this concept better. Thanks a lot for this

[@austinwachira5185]

Explained so well, Huge Thanks!!

[@ProfessorWolters]

You are very welcome

[@leehler7794]

Thanks, great explanation I heard everything well looking forward to seeing another one

[@cliffordrogers2734]

Nice video man I appreciate yo info thanx so so much

[@NA-id3cf]

Very useful. Thank you

[@ProfessorWolters]

Glad it was helpful!

[@erikzwart5896]

Great video mark! Would love to see a in depth video on sales funnels every step you need to take a look at as a marketer as well as making a connection with the 4c and 4ps for example. keep it up!

[@ProfessorWolters]

That is on my list of future videos :) so I will get there eventually. I'm trying to get a lot of basic videos out 1st then go into the more advanced ones. But they are coming.

[@tosht2515]

#3 convenience & delivering the car to you to test drive reminds me of a vacuum cleaner company's strategy I think you'll like. I'm at home after work when my doorbell rings. On my porch is a ridiculously beautiful young lady selling vacuum cleaners. She's wearing a logo polo and holding a clipboard with paperwork; professional but flirty asking me if she could demo a vacuum. I fell for it and she said she would be back at a set time. Guess who shows up? The real salesman who looks like Larry the Cable Guy. I kind of laughed at myself; asked to see his biz license and let him in. After a failed demo, he practically begged me to leave a vacuum to test for a couple of days. I declined. I'm such a dummy sometimes. BUT...how do you like that appointment strategy? Slick. 😂😂

[@ProfessorWolters]

That is pretty slick. I'm sure quite a few people fell for it too. If that helps at all :)

[@tosht2515]

😀 Only ~45 minutes, it really wasn't bad and actually had a positive outcome. He confirmed that my 2yo boring vacuum was just as good as his shiny high tech model with all its bells and whistles AND I got a goofy story out of it.

[@ProfessorWolters]

So it was a win/win... for you :)

[@bubba6284]

👍 Notification Squad

[@ProfessorWolters]

Thanks Bubba!