Customer Buying Behaviors Based on Brand Differences & Involvement

Customer Groups Based on Brand Differences & Customer Involvement.
When determining how customers will act and how firms should address their customers it is important to understand how the variety of products and brands available to customers, as well as the differences between brands and products affect customer decisions. Additionally, the influence of the importance of the buying situation will influence consumer behavior as well.
Habitual Buying Behavior: Low Involvement by the customer & Few differences between brands/products
Variety Seeking Buying Behavior: Low Involvement by the customer & many differences between brands/products
Dissonance Reducing Buying Behavior: High Involvement by the customer & few differences between brands/products
Complex Buying Behavior: High Involvement by the customer & many differences between brands/products
Filmed in Mystic, CT
Copyright Mark Wolters 2018
Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the KZbin travel channel Wolters World.
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[@offthebeatenpathadventures1348]

I think most of my travel is a form of complex buying behavior. I love to explore, and there are so many traveling sites. I found a place that let me dive icebergs and World War 2 wrecks in Canada. The site had to convince me why I would dive in freezing water, and what I needed to prepare for it. Ocean Quest Adventures had a great site with pictures, articles and movies to bring me a sense of how majestic it would be. It had everything I needed to plan my trip. It also won me over. When I was there, they treated us great, and had great gear. The dive was perfect with the icebergs and going into a hole that a torpedo had caused. More than anything, it showed me what to expect, and met my needs. Their abundant info made it easy to choose them over everyone else

[@voltairepabustan]

Thank you for sharing!

[@alphafort]

this was a tough one to follow for my brainpower (i.e., halfwit) but i stuck with it!

[@ProfessorWolters]

Thanks for sticking with it :)

[@JohnnieWalkerGreen]

(a year after) START

[@Roryfgilmore]

it helped alot thanks ❤️

[@ProfessorWolters]

Glad it helped!

[@hillarydrake2147]

I would've loved to have you as my professor.

[@ProfessorWolters]

Thank you

[@Nina-co9ws]

Watched the video for my exam preparations :) it really helped a lot, thanks!!

[@tanvirrrrrrrrrr]

sir im a big fan of yours. im from Bangladesh. i like your videos. take my regards to your wife. she is so pretty. you guys are perfect. please come to Bangladesh & visit world's longest sea beach Cox's Bazar & mangrove forest Sundarban. Thank you sir.

[@ProfessorWolters]

We will get there one day. Thank you for all your kind words.

[@tanvirrrrrrrrrr]

@@ProfessorWolters sure sir. most welcome